Naheed Supermarket Bahadurabad

  Naheed Supermarket Bahadurabad

Abstract

Naheed Supermarket was formed in the 1970's as a small grocer's outlet in Bahadurabad by a man named Abrar. Slowly and gradually the store gained goodwill and it became popular amongst the residents in the Bahadurabad area.Soon after, the shop became congested and it was inconvenient for the customers to shop freely due to limited shopping space. The management was of the view that they were in danger of losing customers due to the congestion in the stores in peak shopping periods. The store was converted into a super market as they opened an outlet with 3 floors, reasonable parking space and shopping area.

Naheed Supermarkets are providing all their merchandizes on a single place to the customers. The ground floor displays groceries and cereals. The second floor displays electronic items and cosmetics whereas the third floor displays baby products and different branded products.

My research is basically based on which time the customers are prefer to visit a superstore, which day of the week, how many times in week, and  how many times they visit in month. The objective of the study is to find a brief understanding which time and which day of the week, which day of the month customers are prefer visit to Supermarkets. It will explain how stores should manage products available in the store.

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