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Showing posts with label What’s the Value in a Brand Name?. Show all posts
Showing posts with label What’s the Value in a Brand Name?. Show all posts

Tuesday, May 8, 2012

What’s the Value in a Brand Name?




Companies invest a lot of resources, including time, talent and capital, in an effort to procure a positive status in the minds of potential customers. But how much value do companies really derive from cultivating brand names?

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