DEP ARTMENT STORES
IDEAS
by Gul Ahmed
RETAIL FORMAT S
In the Clifton area on the main road where it is highly visible to the passers by, which creates a
high number of foot fals into the stores. Ideas is based at a high street location with the advantage of a large parking space.
This is one of the main reasons the company decided to locate the store here so that it would be convenient for customers, as parking is a major problem in the Clifton area.
Store Design
They have strategicaly planed it with a mix of elements to meet the needs of their customers.
The element of store design are as folows:
RETAIL IMAGE MIX
a) Employee Type and Density Ideas have employed staff to match its selling and image with in, women clothing floor
.
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