VISION PR AND
MARKETING COMMUNICATION
MY COMPANY:
Vision Public
Relation and Marketing communication will be the modern PR Company, both
creative and innovative. There will be nothing we enjoy more, than we “speak
for you” and develop the reputation of your organisation. We believe that we will offer something different
from other agencies, a truly effective creative partnership and the development
of long-term relationships based on our clients continued growth. We aim to go over and above our clients’
expectations.
VISION:
We create PR, Marketing strategies,
campaigns and design that build winning brand identities and positive brand
reputation.
MISSION:
To responsibly communicate and influence
the perspectives and perception of others through:
·
Building &supporting brand
equity
·
Building a positive &
truthful corporate image
·
Promoting goodwill &
relationship with media
SWOT ANALYSIS:
A SWOT Analysis is a strategic planning tool used
to evaluate the Strengths,
Weaknesses,
Opportunities, and Threats involved in a project or business
venture.
Strengths and weaknesses are internal to the company
whereas the opportunities and threats originate from the external environment.
A SWOT analysis is usually performed early in the project development process,
and helps organizations evaluate the environmental factors and internal
situation facing a project.
|
STRENGTHS
•Social Media
•Broadcast Coverage
•Media Campaigns
•Event Management
•Community Relations and Corporate Social Responsibility
|
WEAKNESSES
•Lack of control over material
•Media time and space aren’t guaranteed
•Measurement is difficult
•Accuracy – what is aired or printed isn’t up to us
|
|
OPPORTUNITIES
•Roundtable discussions
•Online media
•Desk-side visits
•Image
building
•Get
over consumer resistance
|
THREATS
•Government
Policies
•Entrance
of New Competitors
•High
Political Instability/Uncertainty
•Lack of adaptation
|
GENERAL ENVIORNMENT:
DEMOGRAPHICS:
We
may consider this factor as demographic may differ time to time, as the changes
occur in demographics of Karachi, the amendments will be made. The population
of Karachi is about 180 million, but as far as my project is
concern we are going to serve Karachi because it’s a metropolitan city, there
are many big companies who need PR and marketing and income level is also very
high.
ECONOMIC ENVIORNMENT:
It may
affect the product as the inflation rate may change the cost of services and
other expenses. The inflation rate in Pakistan was last reported at 10.1% in
January of 2012. From 2003 until 2010, the average inflation rate in Pakistan
was 10.15%.
TECHONOLOGICAL
ENVIORNMENT:
I found this an important factor as PR and
Marketing employees needs fast communication devices. All employees will be
given Blackberry cell phone to communicate well with Clients response to their
mails effectively, as the technological environment is changing day by day so
we have to be fast and quick with the new changes in technology.
LEGAL ENVIORNMENT:
Approval will be required from the Provincial
government of Pakistan for operating PR and Marketing Consultants in Karachi as
most of the firms arecertified. Permission must also be needed for exhibitions,
concerts and Promotions from the high authorities.It must be also registered
with income tax department and sales tax department. Prevailing rate of income taxfor sole
proprietorship is in various slabs max 35%.
POLITICAL ENVIORMENT:
Laws and policies as described by Government
Authorities will be considered. Otherwise there are not a very solid
restrictions and laws as far as PR and Marketing is concerned.
INDUSTERIAL ENVIORNMENT:
THREAT OF NEW ENTRANTS:
These will always an important environmental factor to
be considered because new entrant can hit badly to the existing players if they
come with an innovation and new technology. They also can affect our
competitive advantage. For sustaining our competitive advantage we have to be
innovative and give our best services to the clients for creating a value.
COMPETITIVE ENVIRONMENT:
We have competition with these famous
PR and Marketing consultants in Karachi.
·
Voila PR
·
Xenith PR
·
Planet PR
OUR TARGET AUDIENCE:
·
Investors
·
Media
·
Educators
·
Financial groups
·
Lawn Manufactures
·
Civic Groups
CORE COMPETENCIES:
We
believe our approach is informal and we provide a complete service to meet your
PR, marketing and design needs. We strive to make our services accessible to
anyone, so whatever your budget and requirements we will provide aur best
services to help you become a success.
OUR TOOLS:
·
Press release
·
Video news releases
·
Press conference
·
Exclusives
·
Interviews
·
Sponsor events
·
Billboards
·
News papers
·
Online Marketing
RESOURCES:
As my brother also working in PR
Company in England he is willing to invest on this project. Tangible and
intangible resources will be required like (laptops, printers, fax machines,
telephones, television, furniture) and other office equipment’s. Highly Educated
employees will be recruit with Maters in Marketing Filed with minimum of 2
years’ experience in PR and marketing to perform affectively to generate
competitive advantage.
QUESTIONNAIRE
Q#1: What
type of product/application you are going to introduce to a specific market?
__________________________________
Q#2: Can we increase
your brand awareness in the Market?
(a)
Yes (b)No
Q#3: What
industries/professions do they work in?
____________________________________
Q#4: What are
your job titles?
____________________________________
Q#5: In
which features your product is unique?
____________________________________
Q#6: What is
the single most important benefit of PR?
___________________________________
Q#:7 what are
recent competitive activities carried out by your competitor?
____________________________________
Q#8: What
Communication tools you want to use for your Business?
______________________________________
Q#9: What
Service you are looking for your Product?
____________________________________
Q#10: are
you satisfied with your current PR consultant?
(A)Yes (B)No
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