Internet Marketing vs. Traditional Marketing
Contents
ABSTRACT
More companies are moving
away from traditional marketing towards Internet marketing. During the 1990’s
Mass Communications dominated the market. Advertisers focused on delivering one
message to a mass audience through various mediums like television, radio, and
print. Now companies are shifting money from traditional marketing to
Internet marketing because Internet marketing is a more effective way to show
proven results.
INTRODUCTION:
INTRODUCTION:
When is the last time you
picked up a newspaper or searched for a phone number using the Yellow Pages? If
we think about these pages honestly we have to say that we do not look to these
types of resources nearly as much as we used to. When you do a price comparison between
e-marketing and traditional approaches to marketing, the numbers are amazing. Traditional
marketing will typically cost somewhere between 2 and 3 dollars per lead.
Broadcast mediums like television and radio cost somewhere between 10 and 40
dollars for each sale. Internet
marketing can be as low as $.60 per lead to about $1.40 per
lead. It is the most cost effective of the marketing strategies. There are
several aspects to marketing that makes it advantageous.
Internet marketing is far
more efficient than traditional marketing. You can adjust your campaign much
easier to produce the best results. Analytics are the core reason why more
people are switching from traditional marketing to Internet marketing. You can
track real facts for every element of your campaign. This will show you exactly
what you are getting for your money. Most of the companies are switching from
traditional marketing towards Internet marketing. During the 1990’s Mass
Communications dominated the market. Advertisers focused on delivering one
message to a mass audience through various mediums like television, radio, and
print. Now companies are shifting money from traditional marketing to
Internet marketing because Internet marketing is a more effective way to show
proven results.
RETRIEVAL SPEED
We live in an
information age and when we are looking for something, we want it now! This is
one advantage internet marketing has over traditional marketing. It is much
quicker to type a product name in the search engine than it is to stand
perusing through a phone book trying to find the right word with a listing
under it. Sure it’s alphabetized to help us find things more quickly; but how
many times do you stand there silently saying your ABC’s to figure out what
comes next? An internet search yields much quicker results. This is one reason
it is important to have a web presence and employ proper SEO marketing strategies.
CONTENT ACCESSIBILITY
Consider the last ad
you saw in a newspaper or magazine. How much could you learn about the business
or product in such a limited space? Maybe a catch phrase, phone number and the
name of the business was all it contained. Billboards, although larger, do not
contain much more content either. A site that has a good web design will be
able to present customers and potential customers with everything they need to
know about your business. Website optimization will include the basics of
advertising: name, address, phone number. But it will have detailed information
about the product or services provided as well as a map so that customers can
easily find it using any means. Internet marketing can give customers much more
information than traditional marketing can in a small ad.
AUDIENCE BASE
Using local television, newspapers and maybe even radio ads used to be the way to reach your audience base. While it may not be totally ineffective, it is still attempting to reach a very small audience. Especially considering that the vast majority of the population turns to the internet as their primary resource over these traditional options. The potential audience base for internet marketing is virtually unlimited. There’s a reason it’s called the “World Wide” Web.INTERNET MARKETING PROVIDES BETTER WORD-OF-MOUTH
Word-of-mouth is still the most effective marketing for producing conversions. Social Media is an aspect of Internet marketing that allows people to build a community and let others spread positive feedback about your product or service. When you develop evangelists for your company, with Social Media Marketing, your message will be spread quickly because more people are speaking for you. People will normally trust word-of-mouth much more than traditional ads that tries to convince you about the benefits of a product or service.CONTRAST AND COMPARISON:
·
Cannot target audience
·
Expensive and requires more investment of time for product
promotion
·
Limited reach
·
Limited exposure (per issue, per newspaper)
·
No effective way to track the marketing investment
Internet Marketing
·
Ability to reach a targeted audience
·
Economical and quick method to promote products
·
Cost effective global promotion
·
24/7 advertising of your product of service
·
Very effective ways to track investments
CONCLUSION
The bottom line is that Internet marketing is far more efficient
than traditional marketing. You can adjust your campaign much easier to produce
the best results. Analytics are the core reason why more people are switching
from traditional marketing to Internet marketing. You can track real facts for
every element of your campaign. This will show you exactly what you are getting
for your money. Internet marketing is far more efficient than traditional
marketing. You can adjust your campaign much easier to produce the best
results. Analytics are the core reason why more people are switching from
traditional marketing to Internet marketing. You can track real facts for every
element of your campaign. This will show you exactly what you are getting for
your money. Most of the companies are switching from traditional marketing
towards Internet marketing. During the 1990’s Mass Communications dominated the
market. Advertisers focused on delivering one message to a mass audience
through various mediums like television, radio, and print. Now companies
are shifting money from traditional marketing to Internet marketing because
Internet marketing is a more effective way to show proven results.
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