ABSTRACT
Today, we are in competitive era
where advertising play an important role to capture the customer mind in order
to fulfill the need and demand of the customers. But in contras advertising graspes the mind of
the customers in such a way those advertisements become admire the people to
compel to purchase such items desirably. The research study has gone through an
analysis of questionnaire survey by involving female. 30 responses are randomly selected to know the
impact of advertising with the assumption of four variables brand personality,
complex of white skin, repetition of ads and packaging.
INTRODUCTION:
Advertising is a form of communication to influence and audience like viewers, readers either listeners to take some decision or action with respect to a particular product, idea or service. Advertising messages are usually paid for by sponsors and view via various mass media like newspaper, magazines, television ads, radio ads, outdoor/billboard ads or new media like direct mail, websites and text messages. Advertisers are always make new ideas, tricks to generate increased consumption of their products or services through BRANDING which involves the repetition of a product's image / name in the consumer's mind with certain qualities.
Our claim is advertising never being true for the consumers because it’s all about fake perception and false statements. Customers have right to know what they are buying. Propaganda is a term of communication that is aimed at influencing the attitude of a community toward some cause or position so as to benefit oneself. It is something that primarily to influence an audience. Propaganda presents fact uses loaded messages to produce an emotional rather than rational response to the information presented. Advertising propaganda is something which presents an issue in a very subjective and often misleading light primarily meant to persuade rather then inform.
Advertising is a form of communication to influence and audience like viewers, readers either listeners to take some decision or action with respect to a particular product, idea or service. Advertising messages are usually paid for by sponsors and view via various mass media like newspaper, magazines, television ads, radio ads, outdoor/billboard ads or new media like direct mail, websites and text messages. Advertisers are always make new ideas, tricks to generate increased consumption of their products or services through BRANDING which involves the repetition of a product's image / name in the consumer's mind with certain qualities.
Our claim is advertising never being true for the consumers because it’s all about fake perception and false statements. Customers have right to know what they are buying. Propaganda is a term of communication that is aimed at influencing the attitude of a community toward some cause or position so as to benefit oneself. It is something that primarily to influence an audience. Propaganda presents fact uses loaded messages to produce an emotional rather than rational response to the information presented. Advertising propaganda is something which presents an issue in a very subjective and often misleading light primarily meant to persuade rather then inform.
From our point of view our research is
based on advertising is a thing that people want to know about product or
advertising is actually a tool to make people fool. Do you believe that a LUX
(our brand) can transform you into KATRINA KAIF LUX can do any miracle? We all
know that it’s all fakes but some how we got trapped to make our desires come
true but it can’t. We waste our money to get results and nothing come up so we
switch from one BRAND to another BRAND but never try to accept the reality and
got inspired by other advertisements and other Katrina. It’s a fact that we
don't want to realize that advertising is a way to earn money by cheating
people and playing with their emotions. As we know that sometime fantasy is
better then reality.
LUX is doing celebrity branding in
which advertising focuses upon using celebrity power, fame, money, beauty and
popularity to gain recognition for their soap and promote in specific stores.
Advertisers often advertise their product like Katrina Kaif share their
favorite soap or wearing cloths by specific brands or designers. Just to
attract the people to buy their product but its fact that by using LUX
soap/shower gel customers cant look like Katrina Kaif its obvious. Fraud is one
of the biggest problems for advertising."Sales are function of
product-vale and advertising sales promotion produce no more than a short term
kink in the sales curve and without the promotion customers go back to their
own habitual and regular brands."Our topic is not against about
advertising it’s about fake and false advertising by using well known/popular
celebrities to play with customers emotions.
LITERATURE REVIEW
“How the ads organize which affect
the consumers is the main focus of the organization”. (PARK, 1996)
“It is possible that if advertising
makes it possible to involve the customers buying or purchasing decisions of a
customer. Yes it s possible this statement is god and workable but on the
bottom line which advertising is just given the message and information about
the product, this scenario is taken by the concept of”. (TSAI, LIANG, and LIU,
2007)
“Advertising makes awareness to words
the particular brand that how they influenced the customer’s perception and
their buying decision capability”. (CHEN & LEE, 2005)
Advertising is a basically something
by which consumer get information about the popularity product not to attract
with some false perception creating by advertising so that’s way switching
brands mostly know as moving from one brand to another brand. Brand switching
is basically the “Act of replacing and enhancing” the relative brand to another
one which is available in the market for consumers
“When measuring impact that it found
the one’s attitude to words, switching behavior, perceived behavior control and
percentage of the satisfaction with the service/ product provider intention to
switch these points are deceived in” (BANSAL research in 1997)
“Perhaps the margin of getting the
affects of those advertisements which repetition is illustrated and linked up
with the most dramatically aspects with their brand personality or media
models. Because customers are now going any place to buy that product but they
can’t get same affects like product’s brand personality it can work. Repetition
of the ads are done just thing which they made the customers mind to motivate
to buy, this concept is taken from the quote of”. (EF.LITTLE & LODISH,
1969)
Repetition of ad’s change the mind,
attitude of consumers to words the brand and the intention of purchasing that
particular brand. Because if media do this thing then consumers are inspire by
that product which is using in that advertisement but after buying/ using that
product the consumer is not satisfy by the given information to the relative
product and it can’t fulfill the desires of consumers as they mention in their
ad’s.
“Now moving to words the last
independent about packaging” It is not only a factor which protests the
product, it is least expensive factor of product to secure product from
damaging and how safety shipment is done without damaging. And packaging is not
some thing to attract people to buy product for wrapping style. Wrapping is
good for that purpose which communicate to customer through the mentioned
information in product’s wrapping that which kind of chemical and ingredients
or testing results are their, by explain the brand character in it ”.
(BRASSINGTON & PETTIT, 1997)
In the contrast with all these
research authors which all are explain about the advertising impact with all
variables that they are conscious the reality of the product which gives the
consumer satisfaction but not brand personalities are making all these research
against to words pure advertise or promote a product is some thing like you
give information on 100% true facts not on false or fraud type in the innocent
customer’s mind they worst money and waste their efforts but can’t get results.
Hence, the buying behavior,
repetition of ads, switching of brands and packaging have great impact order to
capture the mind of consumer as their thought that it fulfill the demand of
them as they show.
METHODOLOGY AND RESEARCH DESIGN
In this study, the technique we will
use to collect data randomly by distributing questioner by respondents and the
sample size of our research will be 30 people. We focus to female for our
research. Since it was random survey therefore, student and teachers of some
universities and some office workers within Karachi were treated as the
population of this study. The research has focused on four factors “Brand
personality, Repetition of ads, Complex of white skin, and packaging”.
The measurements scales are based
upon the level (high- low & yes- no) were included in a structured format
to examine the relationship between the considered variables. A total number of
9 variables related to the personal and self-perception of the respondents are
included. Secondary data were used in the study. The data then was analyzed by
SPSS (PASW) 18.0. To test some hypotheses, correlation, regression and t-test
were used as statistical tool.
RESULTS
Data Analysis
Data was analyzed to determine how
the units covered in the research project respond to the items under
investigation. Descriptive statistics, Pearson product moment correlation and
multiple regression methods were used in view of hypothesis and research
objectives. Figures obtained from SPSS (PASW) 18.0 statistical part were
interpreted to come at conclusion and implications.
The equation which we assume that is;
Impact on LUX users = f (Brand
personality, Repetition of adds, Complex of white skin, Packaging)
Correlation Matrix
·
Correlation helps to identify the relationship and the
extent of relationship between two variables.
|
Correlations
|
||||||||||
|
|
|
Have you ever use LUX soap?
|
Using top model P&G influence you to use LUX
|
Complex of white skin
|
Brand Personality (Katrina Kaif replaced Aishwarya)
|
Impress by Katrina to use LUX
|
Show good will of LUX
|
Make brand image
|
To capture soap market
|
Repetition of Ads
|
|
Have you
ever use LUX soap?
|
Pearson
Correlation
|
1
|
.055
|
-.021
|
-.088
|
-.128
|
.075
|
-.182
|
.036
|
-.019
|
|
Sig.
(2-tailed)
|
|
.773
|
.912
|
.642
|
.499
|
.692
|
.336
|
.850
|
.921
|
|
|
N
|
30
|
30
|
30
|
30
|
30
|
30
|
30
|
30
|
30
|
|
|
Using
top model P&G influence you to use LUX
|
Pearson
Correlation
|
.055
|
1
|
.421*
|
.138
|
-.084
|
.324
|
.610**
|
-.058
|
.274
|
|
Sig.
(2-tailed)
|
.773
|
|
.020
|
.468
|
.660
|
.081
|
.000
|
.761
|
.144
|
|
|
N
|
30
|
30
|
30
|
30
|
30
|
30
|
30
|
30
|
30
|
|
|
Complex
of white skin
|
Pearson
Correlation
|
-.021
|
.421*
|
1
|
-.024
|
.080
|
.129
|
.091
|
-.067
|
.187
|
|
Sig.
(2-tailed)
|
.912
|
.020
|
|
.902
|
.675
|
.498
|
.631
|
.725
|
.322
|
|
|
N
|
30
|
30
|
30
|
30
|
30
|
30
|
30
|
30
|
30
|
|
|
Brand
Personality (Katrina Kaif replaced Aishwarya)
|
Pearson
Correlation
|
-.088
|
.138
|
-.024
|
1
|
.392*
|
-.126
|
.109
|
.140
|
.241
|
|
Sig. (2-tailed)
|
.642
|
.468
|
.902
|
|
.032
|
.508
|
.566
|
.461
|
.199
|
|
|
N
|
30
|
30
|
30
|
30
|
30
|
30
|
30
|
30
|
30
|
|
|
Impress
by Katrina to use LUX
|
Pearson
Correlation
|
-.128
|
-.084
|
.080
|
.392*
|
1
|
-.334
|
-.068
|
.000
|
.071
|
|
Sig.
(2-tailed)
|
.499
|
.660
|
.675
|
.032
|
|
.071
|
.722
|
1.000
|
.710
|
|
|
N
|
30
|
30
|
30
|
30
|
30
|
30
|
30
|
30
|
30
|
|
|
Show
good will of LUX
|
Pearson
Correlation
|
.075
|
.324
|
.129
|
-.126
|
-.334
|
1
|
.313
|
.238
|
.115
|
|
Sig.
(2-tailed)
|
.692
|
.081
|
.498
|
.508
|
.071
|
|
.092
|
.205
|
.547
|
|
|
N
|
30
|
30
|
30
|
30
|
30
|
30
|
30
|
30
|
30
|
|
|
Make
brand image
|
Pearson
Correlation
|
-.182
|
.610**
|
.091
|
.109
|
-.068
|
.313
|
1
|
-.177
|
-.035
|
|
Sig.
(2-tailed)
|
.336
|
.000
|
.631
|
.566
|
.722
|
.092
|
|
.349
|
.855
|
|
|
N
|
30
|
30
|
30
|
30
|
30
|
30
|
30
|
30
|
30
|
|
|
To
capture soap market
|
Pearson
Correlation
|
.036
|
-.058
|
-.067
|
.140
|
.000
|
.238
|
-.177
|
1
|
.238
|
|
Sig.
(2-tailed)
|
.850
|
.761
|
.725
|
.461
|
1.000
|
.205
|
.349
|
|
.205
|
|
|
N
|
30
|
30
|
30
|
30
|
30
|
30
|
30
|
30
|
30
|
|
|
Repetition
of Ads
|
Pearson
Correlation
|
-.019
|
.274
|
.187
|
.241
|
.071
|
.115
|
-.035
|
.238
|
1
|
|
Sig.
(2-tailed)
|
.921
|
.144
|
.322
|
.199
|
.710
|
.547
|
.855
|
.205
|
|
|
|
N
|
30
|
30
|
30
|
30
|
30
|
30
|
30
|
30
|
30
|
|
|
*.
Correlation is significant at the 0.05 level (2-tailed).
|
|
|
|
|
|
|
|
|
||
|
**.
Correlation is significant at the 0.01 level (2-tailed).
|
|
|
|
|
|
|
|
|
||
Interpretation
·
The relationship between “Have you ever use LUX soap” and
“Using top model P&G influence you to use LUX” is 0.055; it means there is
weak relation.
·
The relationship between “Have you ever use LUX soap” and
“Complex of white skin” is -0.021; is means there is weak relation.
·
The relationship between “Have you ever use LUX soap” and
“Brand Personality (Katrina Kaif replaced Aishwarya)” is
-0.088; it means there is weak relation.
·
The relationship between “Have you ever use LUX soap” and
“Impress by Katrina to use LUX” is -0.128; it means there is weak relation.
·
The relationship between “Have you ever use LUS soap” and
“Show good will of LUX” is 0.075; it means there is weak relation.
·
The relationship between “Have you ever use LUX soap” and
“Make brand image” is -0.182; it means there is weak relation.
·
The relationship between “Have you ever use LUX soap” and
“To capture soap market” is 0.036; it means there is weak relation.
·
The relationship between “Have you ever use LUX soap” and
“Repetition of Ads” is -0.019; it means there is weak relation.
Multiple Regression Matrixes:
·
Regression analysis is applied to know
the interdependence of two variables i.e. one is dependent and other is
independent.
|
Model Summary
|
||||
|
Model
|
R
|
R Square
|
Adjusted R Square
|
Std. Error of the Estimate
|
|
1
|
.348a
|
.121
|
-.213
|
.49544
|
|
a. Predictors: (Constant), Repetition of Ads, Make brand image,
Impress by Katrina to use LUX, Complex of white skin, To capture soap market,
Brand Personality (Katrina Kaif replaced Aishwarya), Show good will of LUX,
Using top model P&G influence you to use LUX
|
||||
·
The value of Coefficient of Regression
i.e. R square is 0.121 which shows that 12.1% of change in Y (Impact on LUX users)
is due to these variables.
For testing overall validity:
Ho: β1 = β2 = β3 = β4 = β5 = β6 = β7 = β8 = 0
H1: β1 ≠ β2 ≠ β3 ≠ β4 ≠ β5 ≠ β6 ≠ β7 ≠ β8 ≠ 0
|
ANOVAb
|
||||||
|
Model
|
Sum of Squares
|
df
|
Mean Square
|
F
|
Sig.
|
|
|
1
|
Regression
|
.712
|
8
|
.089
|
.363
|
.929a
|
|
Residual
|
5.155
|
21
|
.245
|
|
|
|
|
Total
|
5.867
|
29
|
|
|
|
|
|
a. Predictors: (Constant), Repetition of Ads, Make brand image,
Impress by Katrina to use LUX, Complex of white skin, To capture soap market,
Brand Personality (Katrina Kaif replaced Aishwarya), Show good will of LUX,
Using top model P&G influence you to use LUX
|
||||||
|
b. Dependent Variable: Have you ever use LUX soap?
|
|
|
||||
Fcal of the whole model is 0.363 and Ftab
is 2.29
·
Since 0.363 < 2.29, we have enough evidence to reject Ho.
Therefore all the betas of the model are insignificant.
F-TEST:
Ho: There is no association between impact
on LUX users and independent variables
H1: There is an association between
impact on LUX users and independent variables
·
P value of the model is 0.929 since 0.929 > 0.05,
we have enough evidence to reject Ho.
·
Therefore after drawing conclusion from
responses of our sample we can say that there is no association between Impact
on LUX users and independent variables.
|
Coefficientsa
|
||||||
|
Model
|
Unstandardized Coefficients
|
Standardized Coefficients
|
t
|
Sig.
|
||
|
B
|
Std. Error
|
Beta
|
||||
|
1
|
(Constant)
|
1.047
|
.453
|
|
2.312
|
.031
|
|
Using top model P&G influence you to use LUX
|
.197
|
.168
|
.366
|
1.167
|
.256
|
|
|
Complex of white skin
|
-.078
|
.148
|
-.126
|
-.529
|
.602
|
|
|
Brand Personality (Katrina Kaif replaced Aishwarya)
|
-.015
|
.133
|
-.028
|
-.116
|
.909
|
|
|
Impress by Katrina to use LUX
|
-.035
|
.128
|
-.065
|
-.271
|
.789
|
|
|
Show good will of LUX
|
.056
|
.137
|
.102
|
.410
|
.686
|
|
|
Make brand image
|
-.268
|
.177
|
-.434
|
-1.514
|
.145
|
|
|
To capture soap market
|
-.015
|
.145
|
-.024
|
-.103
|
.919
|
|
|
Repetition of Ads
|
-.058
|
.128
|
-.105
|
-.453
|
.655
|
|
|
a. Dependent Variable: Have you ever use LUX soap?
|
|
|
|
|||
Regression equation:
Y= βo+β1 (Using
top model P&G influence you to use LUX) + β2 (Complex of white skin) +β3 (Brand
Personality {Katrina Kaif replaced Aishwarya}) + β4 (Impress by Katrina to use LUX) +
β5 (Show good will of LUX)
+ β6
(Make brand image) + β7 (To capture soap market) + β8 (Repetition of
Ads) + e
Impact on LUX users = 1.047 +
0.197(Using top model P&G influence you to use LUX) – 0.078(Complex
of white skin) – 0.015(Brand Personality {Katrina Kaif
replaced Aishwarya}) –0.035(Impress by Katrina to use LUX) +0.056(Show
good will of LUX) – 0.268(Make brand image) – 0.015(To capture soap market) –0.058(Repetition
of Ads) +e
·
The regression equation also shows that
positive relationship exists between Using top model P&G influence you to
use LUX and impact on LUX users. Similarly negative relationship exists between
complexes of white skin, brand personality Katrina Kaif replaced Aishwarya,
impress by Katrina to use LUX. It is also shows the positive relationship
between shows good will of LUX and once again shows the negative relationship
between make brand image, to capture soap market, and repetition of ads.
Hypotheses:
T-Test
For testing individual validity:
For
β1:
Ho= β1=0 (Using
top model P&G influence you to use LUX has no impact on LUX users)
H1= β1=0 (Using
top model P&G influence you to use LUX has an impact on LUX users)
Tcal 1.167 β1
and Ttab with n-2 dof is 2.048
·
Since 1.167 < 2.048, we have enough evidence to
reject Ho. This means that β1 is insignificant and should not be included in
regression equation.
·
P value of β1 (0.256) > 0.05, therefore we have
enough evidence to reject Ho.
For β2:
Ho= β2=0 (Complex
of white skin has no impact on LUX users)
H1=
β2≠0 (Complex of white skin has an impact on LUX users)
Tcal 0.529 β2
and Ttab with n-2 dof is 2.048
·
Since 0.529 < 2.048, we have
enough evidence to reject Ho. This means that β2 is insignificant and should
not be included in regression equation.
·
P value of β2 (0.602) > 0.05, therefore we have
enough evidence to reject Ho.
For
β3:
Ho= β3=0 (Brand Personality {Katrina
Kaif replaced Aishwarya} has no impact on LUX users)
H1= β3≠0 (Brand Personality {Katrina Kaif
replaced Aishwarya} has an impact on LUX users)
Tcal 0.116 β3
and Ttab with n-2 dof is 2.048
·
Since 0.116 < 2.048, we have
enough evidence to reject Ho. This means that β3 is insignificant and should
not be included in regression equation.
·
P value of β3 (0.909) > 0.05, therefore we have
enough evidence to reject Ho.
For
β4:
Ho= β4=0 (Impress by Katrina to use LUX has
no impact on LUX users)
H1= β4≠0 (Impress by Katrina to use LUX has an impact in
LUX users)
Tcal 0.271 β4
and Ttab with n-2 dof is 2.048
·
Since 0.271 < 2.048 we have
enough evidence to reject Ho. This means that β4 is insignificant and should
not be included in regression equation.
·
P value of β4 (0.789) > 0.05, therefore we have
enough evidence to reject Ho.
For β5
Ho= β5=0 (Show good will of LUX has no impact on LUX
users)
H1= β5=0 (Show good will of LUX has an impact on LUX users)
Tcal 0.410 β5
and Ttab with n-2 dof is 2.048
·
Since 0.410 < 2.048, we have
enough evidence to reject Ho. This means that β5 is insignificant and should
not be included in regression equation.
·
P value of β5 (0.686) > 0.05, therefore we have
enough evidence to reject Ho.
For β6
Ho= β6=0 (Make brand image has no impact on LUX
users)
H1= β6≠0 (Make brand image has an impact on LUX users)
Tcal 1.514 β5
and Ttab with n-2 dof is 2.048
·
Since 1.514 < 2.048, we have
enough evidence to reject Ho. This means that β6 is insignificant and should
not be included in regression equation.
·
P value of β6 (0.145) > 0.05, therefore we have
enough evidence to reject Ho.
For β7
Ho= β7=0 (To capture soap market has no
impact on LUX users)
H1= β7≠0 (To capture soap market has an impact on LUX
users)
Tcal 0.103 β7
and Ttab with n-2 dof is 2.048
·
Since 0.103 < 2.048, we have
enough evidence to reject Ho. This means that β7 is insignificant and should
not be included in regression equation.
·
P value of β7 (0.919) > 0.05, therefore we have
enough evidence to reject Ho.
For β8
Ho= β8=0 (Repetition of Ads has no impact on LUX
users)
H1= β8≠0 (Repetition of Ads has an impact in LUX users)
Tcal 0.453 β7
and Ttab with n-2 dof is 2.048
·
Since 0.453 < 2.048, we have enough evidence to
reject Ho. This means that β8 is insignificant and should not be included in
regression equation.
·
P value of β7 (0.655) > 0.05, therefore we have
enough evidence to reject Ho.
CONCLUSION
·
The
correlation matrix shows that three variables (Using top model P&G
influence you to use LUX, Show good will of LUX, To capture soap market) are
positively correlated and other variables (Complex of white skin, Brand Personality (Katrina Kaif replaced Aishwarya,
Make brand image, Repetition of Ads) are negatively correlated.
·
The
coefficient of regression shows that 12.1% change in Y is due to these
Independent variables which rest of 87.9% is unexplained. Therefore the model
is not a good model. It is not good fit.
·
Regression equation
also gives an idea about interdependent of variables.
·
Individual
significant test of Betas gives the results that all the betas have no
consequence and should not be incorporated in the regression equation.
·
Overall
significance test also reveals that all the betas are irrelevant.
·
P value of
the model analyze that there is a relationship between independent variables
and impact of advertisement on customers.
The study shows that the complex of white
skin, brand personality, packaging, and repetition of ads has an impact on
consumer’s buying behavior. Due to these variables consumers are going to
purchase and wish to use the P&G’s product LUX.
References
·
www.kln.ac.lk/fcms/ICBI2011/.../Microsoft%20Word%20-%20MKT02.pdf
·
www.marketingoracle.com/participants/randdi_reports/13_advertising.pdf
·
portal.acm.org/citation.cfm?id=1401423
QUESTIONNAIRE
SECTION: 1
NAME:
______________________ EDUCATION: _____________________
OCCUPTION: __________________
RANK/POSITION: _________________
LIVING AREA: __________________
(Our target audience is
university female students, working women & house wifes)
Q1 please identify your age in
the categories given below
Below
18
19
to 24
25
to 34
Above
35
Q2 kindly indicate your monthly
income or family income (if you are student) in given below.
Below
5,000
6000
to 12000
13000
to 24000
Above
25000
Q3 how many people are there in
your family?
1.
Below 5
2.
6
to 10
3.
11
to 15
4.
Above
1
SECTION: 2
Q4: Are you aware
of deceptive advertising (fake advertising)?
Yes
No
If
yes, then write a signal line about deceptive advertising?
Q5.
Do you think that fake advertising appeal people to buy their product?
Often (1)
Mostly (2)
Seldom (3)
Never (4)
Not
sure / not applicable (5)
Q6.
Rate this topic according to your opinion: “ADVERTISING IS ALL
ABOUT MEDIA PRAPOGANDA TO MAKING PEOPLE FOOL.BY USING KATRINA KAIF AS BRAND
PERSONALITY / AMBASSADOR (LUX).”
Very
dissatisfied
Dissatisfied
Neither
satisfied nor dissatisfied
Satisfied
Very
satisfied
Not sure /
not applicable
Q7: From 1 to 5, please rank
those factors in series that are mostly involved in making ads most deceptive
(fake).
Brand
personality
Repetition
of ads
Complex
of white skin
Packaging
Propaganda
techniques
SECTION: 3
Q8 have you ever use LUX soap?
Yes
No
Q9 LUX is drive from the word luxury
is this slogan appeal to buy LUX?
Yes
No
May
be
Q10 by using top model of the
world P&G influence you to use LUX?
Yes
No
May
be
Q11 advertising of LUX shows a
clear vision of as they highlight in their ad?
Yes
No
May
be
Q12 by using LUX soap it is
possible to look like a brand ambassador (KATRINA KAIF) of LUX?
Yes
No
May
be
Q13 by using Katrina Kaif in LUX
advertize are they influence you in following category
Yes no may be
1)
Impress
by Katrina to use LUX
________ ______ _______
2)
Show
good will of LUX ________
______ ________
3)
Make
brand image ________ ______ _______
4)
To
capture soap market ________ ______ _______
Q14 by repetition of LUX advertisement
is it capture your mind for use their product?
Yes
No
May
be
Q15 fake ads usually attributed
to make money from consumer lost through a purchase that would not have been
made that advertisement is misleading?
Yes
No
May
be
Q16katinaKaif replaced Aishwarya
in LUX because now Katrina is taken hold in every mass and P&G want her to
introduce new color soap (purple). Do you think to try to make consumer fool?
Yes
No
May
be
Q17 LUX showing unusual life
style, insulting the consumer intelligence and ignoring public culture of
society?
Yes
No
May
be
Q18 LUX express unrealistic
about the product use of brand ambassador for more effects?
Yes
No
May
be
Thank
You for Your Time…!!!
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