REPORT ON
PAKISTAN SOFTWARE EXPORT BOARD (PSEB)
CONTENT:
• INTRODUCTION
• INDUSTRY OVERVIEW
• STRATEGIC STUDIES & REPORTS
• GLOBAL IT COUNTRIES WITH PRESENCE IN PAKISTAN
• RESEARCH PARTNERSHIP
• STATISTIC OF PAKISTAN’S IT INDUSTRY
• CLASSIFICATION OF INDUSTRY
• POTENTIAL AREAS FOR PRODUCT & SERVICE
FOCUSSED COMPANIES
•
MARKET DEMAND
•
MARKET STRATEGY
•
MARKETING MIX FOR
PRODUCT SOFTWARE
INTRODUCTION
Pakistan Software
Export Board (PSEB) is an apex Government body mandated to promote Pakistan’s
IT Industry in local and international markets. PSEB facilitates the IT
industry through a series of projects and programs in infrastructure
development, human capital development, company capability development,
international marketing, strategy and research, and the promotion of innovation
and technologies.
PSEB has more than 1500 IT companies, which possess expertise in custom
software development, enterprise Resource planning (ERP), financial solutions,
mobile content, document management, enterprise computing and business process
outsourcing (BPO).
Like the ISO
9000 standard, the Capability Maturity Model (CMM) is also a model-based
software process improvement approach. PSEB recommends that, for the growing
number of Pakistani software and service companies that are already ISO
9000-certified - and are now hoping to achieve a higher level of process maturity
- should consider qualifying for a CMM certification as well.
The CMM is a collection of best practices grouped into five levels of
maturity, specifically developed "...to help others make measured
improvements in their Software Engineering/System Engineering and Project
Management capabilities."
INDUSTRY OVERVIEW
EXPORT TARGETS
AND PLANS:
As per the
PSEB figures, there are total 300 software houses with valid registration in
Pakistan. The number of ISO 9000 certified IT-BPO companies is 70 and 30 other
companies are in the process of acquiring certification.
One of PSEB’s
major objectives is to enhance Pakistan’s software export, and these targets
are annually set for it by the Ministry of Information Technology. PSEB has
consistently exceeded expectations for the last two years.
• IT exports in FY 2005-2006, as
reported by the State Bank of Pakistan (SBP), were US$ 72.210 million, thus
exceeding the target of US$ 72 million. This represents an annual increase of
56% over exports of US$ 46.355 million in FY 2004-2005. It has also been noted
that the SBP reports call center revenue under telecommunication services
rather than IT services. PSEB is working with the SBP to reclassify this
revenue stream under IT services, which should give a significant boost to IT
exports as reported by the SBP.
• PSEB has proposed a four-year draft
strategic plan, which will increase the IT industry’s size to US$ 10 billion in
the calendar year 2010. Eight strategic areas with missions and annual targets
have been identified. These include facilitation; human resource development;
industry finance; marketing; office space provision; public policy; quality and
telecom bandwidth provision. PSEB has provided an export plan to the Planning
and Development Division for incorporation into Pakistan’s overall export
strategy and targets.
TOTAL
PRODUCTION IN 2011:
Pakistan has
exported $750 million software solutions last year. PSEB is facilitating
software houses to expand their capacity to further boost software exports,
Pakistani software houses are selling their solutions to world’s leading
organizations like New York Stock Exchange and other countries
Pakistan’s IT
industry has been rising steadily since the last three years. A marked increase
in software export figures are an indication of this booming industry’s
potential. The total number of IT companies increased to 1306 and the total
estimated size of IT industry is $2.8 billion. In 2007, Pakistan was for
the first time featured in the Global Services Location Index by A.T. Kearney and was rated as the 30th best location for offshoring. By 2009, Pakistan had improved its rank by ten
places to reach 20th.
Pakistan’s
exports of IT and IT-enabled services witnessed an outstanding growth of 32.6
percent in the first quarter of 2011-12 compared with the corresponding period
of past financial year, reflecting improving penetration of local IT companies
in different countries of the world.
State Bank of
Pakistan (SBP) statistics showed that Pakistan IT and ITES exports increased to
reach US $ 61 million in Jul-Sep 2011 versus US $ 45 million exports recorded
in the same period of 2010.
INDUSTRY SURVEY:
No
organization can strategically plan, manage and interact with its stakeholders
in the absence of accurate data. PSEB also takes into account the industry’s
statistics, and notices variations in order to have an insight regarding its
needs and expectations from its partners.
In this
regard, PSEB commissioned a survey of Pakistan’s IT companies in June 2006. Its
objective was to acquire the latest data regarding the number of companies,
growth, space requirements, and classification by type of business. The goal
was to visit every IT company in Pakistan by September 2006.
Preliminary
results indicate that:
• There are almost 700 active IT
companies in Islamabad, Karachi and Lahore, which are roughly evenly divided
among the three cities.
• Other cities are being surveyed,
and it is expected that there are around 50 IT companies in other smaller
cities and towns.
• Growth in Islamabad over the last
three years has been around 300%, Karachi has been around 180% and Lahore has
been around 150%.
• Lahore has been most adversely
affected by the downturn in the USA and global IT markets – probably because it
houses the most export-oriented IT firms.
• It appears that Islamabad might be
the destination of choice for returning expatriates following the events of
11th September 2001 in the USA
STRATEGIC STUDIES AND REPORTS:
PSEB also
conducts research and reports regarding Pakistan’s IT industry. These studies
prove insightful for strategic policy and decision-makers, the Government and
stakeholders in the IT industry.
PSEB has also
coordinated with various international research bodies, such as Gartner,
Forrester, and the IDC. PSEB has purchased their reports regarding the global
IT industry and its growth, and reports outlining which factors can make
Pakistan a strategic player in the highly competitive outsourcing industry.
STRATEGY FOR INCREASING THE EXPORTS
OF BUSINESS PROCESS OUTSOURCING:
Pakistan
differs considerably from other competitors in the BPO marketplace because of
the geopolitical constraints that it finds itself in. Any workable strategy
hence needs to take these ground realities into account and action plan needs
to be developed that work around some of these constraints. This study provides
a long-term sustainable and comprehensive strategy for developing the
outsourcing industry in Pakistan. It also contains useful statistics on IT
Professional Services industry of Pakistan.
The three major components of the infrastructure, which affect the BPO
sector, are internet bandwidth, telephone & electricity. Electricity
problem can be addressed through company owned power generators but the
internet & telecom, which are of crucial significance, are beyond BPO
Company’s control.
GLOBAL IT
COMPANIES WITH PRESENCE IN PAKISTAN:
Many global IT companies are present in
Pakistan and their revenues are growing 30-40% annually. They view the local IT
market as very promising. Multinational IT companies such as Oracle, IBM,
Cisco, and PeopleSoft reportedly have annual total revenues in the range of US
$ 200-300 million in Pakistan and their percent increases during the financial year 2003-05 was from
25% to as high as 70%.
ASSESSMENT OF PROFESSIONALS IN PAKISTAN’S IT SECTOR
Although a
large number of professionals are already working in the IT industry, and new
IT graduates are joining the workforce every year, the exact number of these
professionals, their qualifications, and their needs’ assessments remain
largely unknown. PSEB, therefore, has undertaken a short survey in order
to estimate how many people are professionally involved in the IT sector, which
can provide a basis for further study, and provide some assistance to the
policy-makers in the industry.
Most IT
companies are small and are run by young entrepreneurs who do not have a
management background. The average size of larger companies is about 150 people
each with a turnover of about US$ 2-3 million on the average.
TARGET
AUDIENCE:
•
Government of Pakistan
•
Non Government Organizations
•
Prospective investors
•
Entrepreneurs
•
Financial institutions
•
Print and Electronic Media
•
IT Industry
•
IT Students
SETTING UP OF
VENTURE CAPITAL FUND:
IT firms are often
unable to get financing from banks and traditional forms of raising capital for
business development and expansion, as banks are usually reluctant to lend
large sums of money without tangible collateral that could be sold off in case
of default. VC fund would facilitate the growth of the IT industry by providing
capital to IT firms.
DATA
CONFIDENTIALITY LAW AND FRAMEWORK:
Keeping in view
the worldwide outsourcing requirements of safeguarding electronic data and
intellectual property rights and the demand of the IT industry, Pakistan
Software Export Board (PSEB) has outsourced drafting of ‘Data Confidentiality
Law and Framework’ to a highly reputed law firm - M/S Jamil and Jamil.
Drafting of the new proposed law is underway and it is envisioned that
the proposed law will help ensure the confidentiality of corporate data, both
domestic and international, and will thus boost the IT enabled services sector.
STRATEGIC REVIEW OF THE PAKISTANI IT INDUSTRY:
PSEB has engaged
the services of Gartner Consulting, a leading International firm to conduct a
study on the Pakistan IT Industry. The objectives of this study are to
undertake a review of the existing conditions of the Pakistani ICT sector with
particular emphasis on the software and IT services and develops a practical
strategic blue print that will assist the government and the companies
operating in the sector to achieve a step-change improvement in performance.
RESEARCH PARTENERSHIP:
While the benefits of ongoing research and development are clear to
everybody, it is sometimes not possible for companies to maintain the levels of
staffing and expertise necessary to ensure the viability of such activities.
PSEB has established close working relationships with leading Pakistani
universities that are active in research and development in the field of IT and
telecommunications. An important component of PSEB’s strategy is to ensure that
the educational curriculum remains updated and industry-driven. Strengthening
industry-academia linkages is also a priority area. PSEB can help interested
companies form research partnerships with these universities to allow the
transfer of new technologies into existing development lifecycle processes.
Funding for R&D activities of interest to IT and telecommunications
companies in Pakistan is relatively easy. PTCL's R&D Fund, managed by a
17-person committee, annually receives 1% of the gross revenue of all the
telecommunication service providers in Pakistan. Funding is disbursed for
activities defined by the fund in its guidelines. The process of obtaining
funding is relatively straight-forward, with the quality of the proposals being
the most important factor in the decision-making process. Typical timelines
between the submission of proposals and the selection of projects is between 2-3
months, as a stringent peer review process is followed in order to ensure
transparency in decision-making. Typical grants range from US$ 200,000 to US$
600,000. Proposals jointly submitted by a university and an IT/telecom company
are preferred.
Pakistan's IT exports set to
witness tremendous growth
Pakistan's
information technology (IT) industry is set to post a robust growth in the
coming years, as global economies have started recovering from the shocks of
recession.
"Global economic
recession had a negative impact on the growth of Pakistan's IT firms. But we
were not as badly affected as IT industries of other parts of the world. We
have created our space globally, and the world now looks at us as one of the
viable options," said the Managing Director of Pakistan's oldest and
largest software house, Systems Limited, Ashraf Kapadia while talking to
Business Recorder.
He said
that according to some official reports, the country has over 1200 IT firms
catering to diversified needs of local and foreign clients. According to State
Bank of Pakistan's report, total export of software and IT-enabled services
stood at $204 million in 2009-10. Industry believes that the country's exports
of software and IT-enabled services are close to $1 billion annually.
Pakistan
Software Houses Association has estimated that if the current growth rate
continues, Pakistan's IT industry will exceed $11 billion within the next 5
years. The country has enough potential and manpower to create a way for its IT
exports globally, said Ashraf who is also Chairman of Pakistan Software Houses
Association (P@SHA).
"In
terms of exports, by far the major market is US, especially if you take a
company like Systems Ltd, almost 100 percent our export is to the US. If you
take most of the other companies they will have a very large majority, probably
70-80 percent, as US market. Although recently past three years or so the
African market is growing and a lot of Pakistani companies are now working in
the African market. In terms of Pakistan, if you look at the domestic industry,
it's the standard, banking is by far the largest then you have telecoms as
major user".
Statistics of Pakistan’s IT/ITES Industry
IT companies
registered with PSEB
|
1082
|
Substantial IT companies region-wise:
|
|
Karachi
|
611
|
Islamabad/Rawalpindi
|
479
|
Lahore
|
544
|
Other regions
|
105
|
Foreign IT and
telecommunication companies
|
60
|
Number of
CMMI-assessed companies:
|
|
CMM Level 5
|
1
|
CMMI Level 5
|
2
|
CMMI Level 3
|
3
|
CMMI Level 2
|
16
|
Total industry size
|
US$ 2.8 billion
|
IT and IT-enabled
services exports
|
US$ 1.4 billion
|
Percentage growth in
exports (2009-2010)
|
19%
|
IT graduates produced
per year
|
Approx. 20,000
|
Export targets for
fiscal year 2010-2011
|
US$ 350 million
|
Number of institutes
offering IT/CS programs
|
110
|
IT professionals in export-oriented activities
|
More than 15,000
|
IT professionals
employed in Pakistan
|
110,000
|
Space utilized in IT
& Software Technology parks
|
11 parks covering 750,000 sq ft
|
CLASSIFICATION OF INDUSTRY
On the basis of reports and research software
industry can be categorized as follow:
i) Product /Service Base
· Product Focused
· Services Focused
· Hybrid Operation
ii)
Market Base
· Domestic-Focused Local Firms
· Export-Focused Foreign Firm
· Export-Focused Local Firms
· Export-Focused Foreign Firms
· Dedicated Development Centre
Product/Service Based Classification
In terms of
product/service strategy there are product focused or packaged software
companies, software/IT services and software/IT consulting companies working in
a niche product/service market.
Product
Focused
In Pakistan numbers of products have been developed and are
successfully working in multiple organizations. However, there is still plenty
of room for growth in this area.
Potential
Areas for Product-Focused Companies
i) Financial Management System
ii) Payroll/ Supply Chain Mgt. System
iii) Share & Portfolio Mgt. System
iv) Flagship Product.
v) Medical Insurance Plan
vi) PBM (Project Building & Monitoring)
vii) E-Call , E-Share and E-CRM Solutions in B2C
viii) Purchase & Inventory Mgt. System
ix) Fixed Assets Management System
x) Real-Estate-Property System
xi) Hospital Mgt. & Patient Filing System
xii) MOR (Manage Your Own Risks)
xiii) Software Measurement and Metric Tool (SMMT)
xiv) E-CRM Solutions in B2B, E-DoX, E-FaX, E-College
Service Focused
The second largest focus
area is the customized services. Companies focusing on customized services
provide standardized software applications with some customization. In this
category a software house can work on more than one project.
Potential
Areas for Service-Focused Companies
i) EPR Solutions & B2C & B2B Business Model-
KalPoint
• IVR Systems
• Public Map-Geographic Info System
ii) Web Designing and Development
• TTI Voice hardware platform mostly for banking sector
Hybrid operations-Changes in Existing Product
Another area that has potential in Pakistan market is
implementation of already developed Standard ERP Solutions like Oracle,
SAP-R/3, SAGE and ACCPAC etc. In this area there is very little competition
prevailing in local market.
MARKET BASED CLASSIFICATION
Another way of classifying the software industry is
according to their market orientation i.e. those companies that are
predominantly export-focused, domestic-focused and with hybrids working in
between in both export and domestic markets.
The Export-Focused Local Firm
These firms are owned by Pakistan-based entrepreneurial team
(that may or may not have been aided/encouraged by a group of expatriates), but
with an explicit purpose of exporting software products or services. Majority
of firms are targeting on offshore programming and coding for foreign clients.
In this category, the companies focusing on products have numbers relatively
smaller than those focusing on export of services. Companies that are following
this business model are:
i) Three sixty Degrees (Lahore)
ii) Post Amazers (Karachi)
iii) Advanced Communications (Islamabad)
iv) Makabu (Islamabad)
v) Netsol (Lahore, Karachi and Islamabad)
vi) Autosoft Dynamics (Karachi and Islamabad)
The
Export-Focused Foreign (Expatriate) Firm
These firms are based either overseas or in Pakistan and are
usually run by an expatriate entrepreneurial team, with an explicit purpose of
using Pakistan-based offshore development facility to deliver a product or
service demanded by foreign market. This type of business model has been
adopted by services and product-focused companies alike. Within both services
and products domains, this type of model has been more valuable than
Export-Focused Local Firm model. Some salient examples of companies following
this business model are:
i) Elixir Technologies (Islamabad)
ii) Etilize Inc. (Karachi)
iii) Ultimus (Islamabad)
iv) MixIT (Karachi)
v) TechLogix (Lahore)
vi) Prosol (Islamabad)
vii)Xavor (Lahore)
The Domestic-Focused Local Firm
These firms plan to export its products or services abroad
and are merely using the domestic market as a vehicle to gain reputation. These
companies first do enough “large” projects fairly quickly in the local market
to build a reputable portfolio of customers, to develop a domain expertise, and
to migrate effectively to a much more sophisticated and quality conscious
foreign market. The more successful of these firms have already begun to look
overseas, primarily the Middle Eastern region, for a portion of the export
market and have been fairly successful. Some salient examples of this type of
business model are:
i) 2B Technologies (Karachi)
ii) ZRG (Karachi)
iii) TPS (Karachi)
iv) Lumensoft (Lahore)
v) Yevolve (Karachi)
vi) SI3 (Karachi)
vii) Softech Systems (Lahore)
viii) AppXS (Karachi)
ix) Genesis Solutions (Karachi)
The Domestic-Focused Foreign Firm
The Domestic-Focused Foreign (Expatriate) Firm is almost
non-existent due to the small size and lack of maturity of the local market. It
does, however, find some expression in the relocation of Pakistani expatriates
back to Pakistan with a desire to set up companies that either serve the
local—the prime example being SI3 whose expressed purpose is to work on the
domestic front—or the export market but who end up doing quite a fair bit of
work in the domestic market as well.
Dedicated Offshore Development Centre
There are fairly limited offshore development foreign
companies. It is different from the Export-Focused Foreign (Expatriate) Firm in
the sense that it is often an “add-on” to an already existing company who’s
strategic and managerial processes and controls are quite well-established. It,
therefore, does not get an equal say in the long-term vision and strategic
direction of its parent. Some salient examples of this type of business model
are:
i) MetaApps (Lahore)
ii) ITIM Associates (Karachi)
iii) Clickmarks (Karachi)
iv) Trivor Systems (Islamabad)
v) Strategic Systems International (Lahore)
Market BASE BUSINESS MODEL
Domestic-Focused Local Firms
|
Export-Focused Local Firm
|
Export-Focused Foreign Firm
|
Dedicated Development
|
||
ZRG
|
Three Sixty Degree
|
Etilize
|
ITIM Associates
|
||
TPS
|
Post Amazers
|
Prosol
|
MetaApps
|
||
Lumensoft
|
Advanced Comm.
|
Adamsoft
|
Clickmarks
|
||
Yevolve
|
Netsol
|
Ultimus
|
Enabling Tech.
|
||
2B Technologies
|
Makabu
|
MixIT
|
Trivor System
|
||
S13
|
Autosoft Dynamics
|
Techlogix
|
Strategic System
|
||
Softech System
|
Sidaat Hyder
|
Xavor
|
ESP Global
|
||
Genesis Solution
|
Avanza Solution
|
Elixer
|
|||
Alchemy Technology
|
Gonet
|
||||
AppXS
|
Kalsoft
|
||||
Oratech
|
Jinn Technologies
|
||||
MARKETING STRATEGY
If we look the software industry and its various
marketing approaches used by software houses and their perception of
“successfulness”. The following seven successes of marketing strategies are
used by them;
• Word of Mouth Approach (Client referrals etc)
• Advertising in trade local/foreign journals
• Attending local/foreign trade conferences
• Initiate 1-to-1 communication with potential
clients
• Use pre established networks/personal
relationships
• Alliances and agreements with channel partners
• Depend on a “Captive” client since formation
MARKET DEMAND
Foreign-based companies have entered the
recovery phase and started outsourcing their multiple services to the IT and
IT-enabled companies of various countries. Pakistan has potential to grab its
share in IT-enabled services market although it is also competent in providing
software applications to various developed countries, demand will be
flourishing in the upcoming years.
United States of America is the largest buyer of
Pakistan IT-enabled services with the share of 58 percent in the overall
country’s exports. It is followed by UK, where the exports are hovering around
10 percent. The pie of total exports shows 16 percent share to the other
countries including Australia, Canada, Thailand, UAE and others.
Companies such as IBM, Microsoft, Cisco Systems,
Hewlett Packard, and Novell choose to get services from sub-contractors in low
cost countries with strong IT capability, HR capital and infrastructure and low
risk. These companies are also moving many development and support jobs to such
locations.
Ratios of revenue generation from export and
domestic market are approximately 60:40. In export, revenues generate from
products and services are 22.55% and 38.55% respectively. Majority of the
product-exports are “customized” rather than “shrink-wrapped” products.
Exporters are optimistic on the sustainability
of export growth gradually in tandem with the recovery of developed economies
where country has good markets. The demand of local IT services has gotten
better in the traditional exports’ market in the recent times.
Pakistan’s market demand can be viewed by last
year’s growth at around 37% in revenue and 27% in terms of technical and
professional employment. Another encouraging sign is the reverse brain drain
caused by returning Pakistani entrepreneurs who see the relatively less
competitive and virgin market at home as a tremendous opportunity for setting
up a Pakistan based company.
There are quite a few hundreds of software
houses in Pakistan and the count is increasing rapidly. These software houses
are working to make Pakistan a bright mark in the world of IT. They are
producing many useful products which have modernized the processes of
traditional industries and also increased their productivity. As we see,
computer has become a significant part of every walk of our lives and many
processes have become automatic now. All the big shopping malls have
computerized billing system now. Almost every organization keeps its data in
computerized form. Computer and internet awareness is also increasing and the
trend of e-commerce is emerging fast. People, whatever field they belong to,
consult internet for any queries which come into mind.
Most of the Pakistani companies are working for
financial institutions, automobile, call centres and miscellaneous services
sectors in different countries.
The demand in the market exists for the
following solutions and services
Market Demand
•
Financial and Leasing Solutions
|
•
Banking, ATM Solutions
|
•
Inventory, Payroll and Marketing
|
•Retail
Store Systems
|
•
Mortgages, Portfolio Management
|
•Call
Center Automations
|
•
Health Care Solutions
|
•VOIP
Billing
|
•
Manufacturing and ERP Solutions
|
•Traveling
& Hotel Management
|
•
Project Management & Business
|
•Human
Resource Solutions
|
Services
Available in the Market
•
ZRG – Call Center & Telephony Solutions
|
•
Softech Systems–Financial & Trading Systems
|
•
TPS – Banking and Switching Solutions
|
•
Genesis Solutions–ATMs, Info &Vending Kiosks
|
•
Lumensoft – ERP & Inventory Systems
|
•
Alchemy Technologies – Risk-Mgmt Solutions
|
•
Yevolve – Software for Handheld in Transport/SCM
|
•
AppXS – Financial & Trading Systems
|
•
2B Technologies – Call Center Solutions
|
•
Oratech – Oracle-based Applications
|
•
SI3– System Integration & Back-Office Outsourcing
|
•
Askari Info Systems – ERP, Financials-Accounting
|
•
Acrologix – ERP, Archiving, foreign-language OCR
|
•
Concept – Communications Systems
|
•
LMKR – Large DBs, GIS, Petrochemicals etc.
|
•
CARE - Telecom Eqpt., ASICs, EDA Tools etc.
|
PRODUCT/SERVICE
The project concept is of a software development
house, catering to both local and export markets, with corporate presence in
Lahore, Pakistan. The company will offer a full range of business application
solutions for the corporate, financial and industrial sectors and its
international target market will be USA and UK. The project's strategic vision
will provide the clients with quality systems to stimulate their growth in the
existing competitive markets. Three important aspects are being considered while
developing the project:
1. Robust, and extensible architecture and
design
2. Good software quality
3. On-time delivery
The strategies required to achieve these
objectives are:
• Employing a highly professional and
experienced staff in all aspects – project management, architecture, design,
development and Quality Assurance
• Ensuring continuous personal and professional
growth through on-going training
• Having a well-developed organization
structure, and well-defined responsibilities within the company in order to
ensure good teamwork, coordination, and timely product delivery
• Providing good customer support and services
Services
The
main technological services that will be offered, by category, include:
Systems
Integration
Due to the dynamic nature of the business
environment & the increasing demand for efficiency in today’s world,
expertise is required in systems integration at enterprise wide scale. Systems
integration capabilities are required to help minimize risk & maximize
security, interoperability & compatibility.
Technology
Outsourcing
Technology Outsourcing solutions will be offered to clients
all across the globe by providing technology, processes, domain, resources and
management experience and expertise that are crucial to navigate various
business environments. There is a high level of competition in the fast-paced
IT industry; Technology Outsourcing is a necessity to maximize a company’s
potential by outsourcing resource-consuming processes and controllable costs.
However, understandably there are numerous risks associated
with this. Using experience and management skills one should ensure that the
offshore solution is predictable and cost-effective by successfully managing
and mitigating risks associated with outsourcing and hence, enabling the
customers greater profitability by extracting maximum reward with minimal risk.
Consistent and reliable communication channels aid in virtually eliminating the
risk of an off-shore partner by use of state of the art video conferencing
equipment and a dedicated high speed fibre optic connection.
Business Process Outsourcing (BPO)
The most successful businesses of today have outsourced
their processes and saved time and money to focus on customers and
marketplaces. Companies are looking for ways to reduce overheads and focus on
their core business, thus outsourcing is the best solution available to them.
In most countries, the acute shortage of qualified personnel combined with the
ever increasing salary levels has placed an enormous burden on firms and
businesses alike.
In a recent Accenture survey of more than 800 companies, in
the US and Europe, 86% of the companies said outsourcing gives them more
control over business results in a variety of critical areas, the most
important being the ability to plan. While cost savings are an important
consideration the executives also reported a number of other benefits such as
reliability and the effective implementation of ideas. Pakistan has an abundant
supply of qualified accountants at all levels to undertake the necessary work
for clients.
Customized
Application Development
This service should include creating customized e-business
software solutions based on unique specifications to give the competitive edge
in an increasingly competitive market. The company's core business principles
should include a methodical, solutions-based approach to developing software
applications.
IT and Business Processes Consultancy
Information technology services are valuable only if they
fulfil the business strategy and project objectives set forth. The company's
expert consultants should have the technical knowledge and business experience
to ensure the optimization of the development process in alignment with basic
business principles. The consultants will aim at maximizing organizational
efficiencies through enhanced business processes and cost savings measures that
cater, not only to the clients’ immediate needs but also to the long-term
goals. The company will provide the streamlining, realignment and restructuring
of the business processes of an organization that help gain meaningful business
value from planned IT implementations.
As the state of affairs of
businesses change, organizations feel the need of moving to state-of-the-art IT
enabled solutions to survive and participate in the competitive market. This
particular service will help organizations todo just that virtually
trouble-free. The company will undertake the following tasks to make software
technology work for its clients:
1. Check commercial viability of client's existing
technology
2. Determine new technology outside of the client's industry
3. Compare client's technology with the best in its industry
4. Suggest, develop and implement the best solution
5. Integrate and automate client's work flows and business
processes
Information Security
Information is the lifeblood of all organizations – be it
written, printed, electronically stored, transmitted or communicated verbally.
In today’s global economy, the success or failure of an organization, from SMEs
and large corporations, depends upon the confidentiality, integrity and
availability of corporate information. As a result, Information Security has
become one of the most important topics for modern organizations.
The information security services will be designed to ensure
protection from threats and vulnerabilities while ensuring seamless operations
for organizations.
Professional
Services
1. Security Policy Development
2. ISO 27001 ISMS Life Cycle Consulting
3. Penetration Testing and Vulnerability Assessment
4. Business Continuity Planning / Disaster Recovery
5. Secure Network Architecture Design and Deployment
Benefits
1. Lower operating costs
2. Better regulatory compliance
3. Dedicated expertise allow focus on core business
4. Professional processes
5. Continuous management and support
6. Network and System integrity
Products
Based Solutions
The company will provide a number of mature and
comprehensive IT solutions successfully implemented. These products extend to
various domains; standing out in which is LeaseSoft, a comprehensive end-to-end
product for the lease and finance industry.
The major products are:
1. LeaseSoft - a suite of four software applications, an
end-to-end solution for the lease and finance industry
2. Motor Transport Management Information System - a
distributed database system for the complete automation of motor transport
information
3. iBanking - A fully integrated solution for the Wholesale
& Finance industry
4. KB Vault - A Knowledge Base Management System
Opportunities in Market
The following opportunities are present in IT
Sector of Pakistan:
• Development of packaged software
• Quality training and development of
specialized human resources
• Re-engineering and computerization of
government/public sector and private sector organizations installation of
network (LANS, WANS, etc)
• E-information switch over to Urdu as a
computer language
• Reorganization and growth of communications
infrastructure
• Foreign exchange earning potential utilization
of available educated human resources pool unlimited e-commerce potential
• Global and domestic Internet explosion
• World-wide growth and lowering of cultural barriers due to the
use of the internet and globalization will drive IT usage
• Government drive for documentation will provide growth
opportunities
• Entertainment potential of IT and the internet
MARKETING MIX FOR PROUCT SOFTWARE
The marketing mix for product software parallels
the notion of marketing mix for general products and is likewise composed of
the four controllable factors of marketing managers: price, promotion, product,
and place (Kern, 2003). There are some characteristics that differ for software
products than other mass produced goods such as clothing.
PRICE
Price of software can be a fixed rate paid to a
store or vendor. Additionally, it can be a subscription for usage of software
with an application service provider like Salesforce.com (In 2010, this has
become known as software as a service, or SaaS). Price can be determined by
number of licenses and/or users. Mainframe and other large processing software
is still sold by the type and number of processors the software runs on.
Virtualization is changing pricing models for software across the industry.
PROMOTION
Promotion of software
can use traditional methods such as advertising. Furthermore, the testing of
software products is usually possible before purchasing with either limited
trial application for a specific period of time or free-ware containing limited
functionality. An example is the month long trial of statistical software from
SPSS. The software industry is known for its use of trade shows as a promotional
tool
PRODUCT
The actual product
differs from normal mass produced goods since the vendor company actually stays
the owner of the original code and auxiliary materials, while product is used
by consumers under a license, either signed or shrink-wrapped. (Open source
software was created to combat this; it allows users to download full code and
use it for non-commercial purposes. However, it is still offered under a
license, often the GPL, that has restrictions on usage and re-distribution.)
PLACE
Place refers to the distribution channel of
product software. Typically this consists of either Direct or Indirect
distribution. Direct Distribution refers to a customer having a direct
relationship with the producer of the software, with no intermediaries. Direct
product is most often delivered in an intangible digital form that can be
downloaded off the internet such as Adobe Acrobat 7.0 from adobe.com. Indirect
Distribution comes in several forms: specialized software resellers,
shrink-wrapped product located in a store or value added resellers (VARs) who
combine software with another service. The end user customer may have the
license or the intermediary may be the licensee in this structure. Typically,
producers offer intermediaries a substantial discount for volume purchases,
which makes the transaction more cost effective for an individual consumer.
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