tag:blogger.com,1999:blog-70600278706625319132024-03-18T12:46:55.316+05:00Research Work The blog is related to the research work which is helpful university students. Research work related to marketing, Finance, Human resources etc. Business plans of Pakistani companies, Export of Pakistan reports, Marketing reports of Pakistan Companies. AKUEB Past papers Available and PIA Cargo rates per kg from Pakistan to Canada, UAE, Australia and Saudi Arabia. PIA Cargo rates and AKUEB Paper 2022 links available. Unknownnoreply@blogger.comBlogger337125tag:blogger.com,1999:blog-7060027870662531913.post-42841570152015682692022-03-11T21:29:00.000+05:002022-03-11T21:29:58.068+05:00Atlas Honda Motors(Motorcycles) Ltd.<div dir="ltr" style="text-align: left;" trbidi="on">
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<b>Automobile industry</b></div>
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The auto market is one of the largest segments in world trade. The annual size of automotive export trade in the world has grown to a massive level of over US$ 600 billion, which accounts for about 10 per cent of the world export. Changing models, improving fuel efficiency, cutting costs and enhancing user comfort without compromising quality are the most important challenges of the auto industry in a fast globalizing world. Hence there is a need for exploring the industrial complementarities in the region for better quality, favourable costs, fuel efficiency and attractive designs. Therefore, the requirement of information exchange in the region is much more pronounced now than ever before for keeping the auto industry afloat and competitive.</div>
<a href="" name="more" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 20px;"></a><b style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 20px;">Pakistan</b><b style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 20px;"> Overview</b><span style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 20px;"></span><div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 20px;">
<img alt="clip_image002" border="0" height="216" hspace="12" src="http://lh5.ggpht.com/-1gRirkjXXAY/Tf6_MCp6RhI/AAAAAAAAAsQ/xvtzL8qgRNA/clip_image002%25255B3%25255D.jpg?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image002" width="449" />Since its independence in 1947, Pakistan has been able to transform itself to a large extent, from a completely agrarian economy to a fairly developed techno-industrial base. Besides textiles, Pakistan’s exports are largely manufactured items such as consumer durables and engineering products. However, it is also a fact that Pakistan has not been able to realize its potential due to internal and external compulsions and thus it lags behind many developing countries of the world. The following economic indicators constitute the tell-tale of Pakistan’s development performance:</div>
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<b>Automobile Industry of Pakistan</b></div>
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The existing population of automotive vehicles in Pakistan is 3.9 million. The annual demand is estimated at 300,000, two thirds of which is being met from local sources and imports and the remaining one third is left unmet. The market value of automotive vehicles in dollar terms is estimated at more than 1 billion, out of which import constitutes around US$ 200 million. The after market of auto parts is estimated at US$ 500 million, imports and local production taken together. Production figures of automobiles are given in the following tables:</div>
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Pakistan’s strength of production elements lies in its vast reservoir of land, labour and even capital. But technology and purchasing power of the consumers are its major weaknesses. Technology requirements are being met by joint ventures and technology tie-ups with foreign players in automotive sector. Japanese, Korean and European entrepreneurs have invested almost US$ 1.5 billion in Pakistan’s automotive sector. The local investment in the automotive sector is approximately US$ 1 billion.</div>
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<b>The Group</b></div>
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Atlas Honda Limited is a joint venture between the Atlas Group and Honda Motor Co., Japan. The foundation of the Atlas Group was laid in 1962 with the establishment of Shirazi Investments (Pvt) Limited with a capital of half a million rupees and three men doing business in trading shares and real estate. The growth of the Atlas Group is the result of its focus on good corporate governance. Today Atlas is a diversified group dealing in engineering, financial services and trading. It consists of seven public limited companies out of which six are quoted on the Stock Exchanges in Pakistan, and five private limited companies. Atlas shareholders equity now stands over 25 billion rupees; assets have increased to over 60 billion rupees; personnel strength is over 7000 and annual sales have crossed 60 billion rupees. The Group paid taxes of Rs. 15 billion over 2% of the total government revenues.</div>
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All this progress is due to the Group's reliance on the intellectual capital, dedicated efforts and team spirit of all the stakeholders. Every member is striving for excellence and taking pride in the Group's motto:</div>
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<b>Organization Development<br />Through Self Development</b></div>
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<b>The Company</b></div>
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<img alt="clip_image006" border="0" height="31" hspace="12" src="http://lh6.ggpht.com/-cH7vE80_A-o/Tf6_O9xoaII/AAAAAAAAAsc/DBjG6ChzJLg/clip_image006%25255B3%25255D.gif?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image006" width="205" /><img alt="clip_image007" border="0" height="159" hspace="12" src="http://lh6.ggpht.com/-GYsDK7YcCcY/Tf6_QD03hMI/AAAAAAAAAsg/ofJTuzKx_fc/clip_image007%25255B3%25255D.jpg?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image007" width="250" /><img alt="clip_image008" border="0" height="165" hspace="12" src="http://lh5.ggpht.com/-0EvBu9C7m3E/Tf6_RZD5yeI/AAAAAAAAAsk/mVos9AzTpeg/clip_image008%25255B3%25255D.gif?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image008" width="230" />The company was created by the merge of Panjdarya Limited and Atlas Autos Ltd. in 1988. Both these motorcycle manufacturing concerns were established by the Atlas Group. Atlas Honda Limited manufactures and markets Honda motorcycles in collaboration with Honda Motor Company. The Company also manufactures various hi-tech components in-house in collaboration with leading parts manufacturers like Showa, Atsumitech, Nippon Denso and Toyo Denso. Honda motorcycles are by far the largest selling motorcycles in the country with an unmatched reputation for high quality, reliability and after-sales-service.</div>
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<img alt="clip_image009" border="0" height="29" hspace="12" src="http://lh3.ggpht.com/-TqhVAoGhu3Y/Tf6_R5MxiMI/AAAAAAAAAso/A69wf8FZLIM/clip_image009%25255B3%25255D.gif?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image009" width="216" />Atlas has undertaken to develop local manufacturing capabilities to the highest, economically feasible level. While a major role in localization has been assigned to vendor industries, Atlas has the country’s largest in-house manufacturing capability at its Karachi and Sheikhupura plants. To support the production facilities, the company has established an R&D wing and tool making facilities through CDA & CAM, which are growing rapidly in size and function as the company expands. Atlas has managed to execute 14 Joint Venture/Technical Assistance Agreements between local vendors and foreign manufacturers for transfer of technology.</div>
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Atlas Honda is playing a pioneering role in creating conditions for easy and confident use of motorcycles all over the country. A vast and growing network of over 1600 motorcycles sales service and spare parts dealers has been established. In order to back up this system, Atlas has set up Technical Training Centers in Karachi and Lahore, which provide several courses of varying duration and complexity for motorcycle mechanics and users each year. Mobile training facilities take the latest know-how, technology and maintenance of motorcycles to major rural and urban centers around the country.</div>
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<b>Vision</b></div>
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Market leader in the motorcycle industry, emerging as a globally competitive centre of production and exports.</div>
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<b>Mission</b><b></b></div>
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A dynamic, profitable and growth oriented company through market leadership, maximizing export and excellence in quality and service; to ensure attractive returns to equity holders; reward employees according to their ability and performance; to foster a network of researchers and engineers ensuing unique contributions to the development of the industry; customer satisfaction and protection of the environment by producing emission friendly green products and to remain a good corporate citizen fulfilling its social responsibilities in all respects.</div>
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<b>Our slogan</b></div>
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For Honda to remain Honda, and for everyone to realize their aspirations, we must believe in <b>"The Power of Dreams"</b></div>
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<b>Company History</b></div>
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Since its inception the company has experienced an unprecedented growth in its operations from a small manufacturing company to the leading motorbike manufacturer of Pakistan. Following is the chronological order of the major events in the company's history.</div>
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<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="70"><b>2004</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="410">Contribution to national exchequer reached Rs. 3.18 billion - 72% of wealth generated, out of Group 7.56 billion (1.48% of the Government total revenues). LPDC project completed (New Generation Of Technology). Stared implementation of GDC & Case Damper Production Projects through Showa Corporation, Japan. Launch 500 K Capacity Expansion Project.</td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="70"><b>2003</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="410">Major re-adjustment of prices to pass on the benefits to customers. Best Corporate Report award by joint committee of ICAP & ICMAP. Achievement of landmark sales of 100,000 motorcycles. Technical agreement with Keihin (Japan) for Mgf. Of Fuel Cock Assembly. Switch Assembly Light & Winker + Ignition Coil.</td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="70"><b>2002</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="410">Deletion level reached to 87% and 80% for CD70 & CG125 respectively. Introduction of Gratuity Scheme for staff. Best Corporate Report award by joint committee of ICAP & ICMAP.</td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="70"><b>2001</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="410">Concept of 5S dealership - Sales, Service, Spare Parts, Second hand exchange and Special (Credit) sales launched. New Block for hi-tech engine plant.</td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="70"><b>2000</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="410">Investment in Crankshaft Project. TC Agreement with Toyo Denso.</td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="70"><b>1999</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="410">ISO 9002 certification for both factories.</td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="70"><b>1998</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="410">New models (MMC) of CD70 & CG125 launched.</td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="70"><b>1997</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="410">Investment in Gear Project.</td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="70"><b>1995</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="410">Exports to Bangladesh. Export Agreement signed with Honda Motor Company Limited.</td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="70"><b>1994</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="410">Mr. Kawamoto President, Honda Motor Company Limited, visited AHL.</td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="70"><b>1992</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="410">Change of name to Atlas Honda Limited (AHL).</td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="70"><b>1991</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="410">Inauguration of CG125 Engine Project at Sheikhupura Factory.</td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="70"><b>1990</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="410">Merger of Panjdarya Limited into Atlas Autos Limited.</td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="70"><b>1989</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="410">Export of built up motorcycles to Nepal.</td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="70"><b>1988</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="410">Production capacity expansion III. Joint Venture agreement signed with Honda Motor Company Limited.</td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="70"><b>1987</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="410">Inauguration of CD70 Engine Project at Karachi Factory.</td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="70"><b>1986</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="410">Technical Assistance Agreement with Showa Corporation.<b></b></td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="70"><b>1982</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="410">Deletion Project financed by PICIC.</td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="70"><b>1981</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="410">Commercial Production started at Panjdarya Limited. Production capacity expansion II.</td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="70"><b>1979</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="410">Incorporation of Panjdarya Limited as Joint Venture with Honda Motor Company limited.</td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="70"><b>1976</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="410">Production capacity expansion I.</td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="70"><b>1965</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="410">Public offering of Shares.</td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="70"><b>1964</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="410">Commercial Production started.</td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="70"><b>1962</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="410">Technical Assistance Agreement signed with Honda Motor Company Limited. Incorporation of Atlas Autos Limited.</td></tr>
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<b>management</b></div>
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Maintaining a global viewpoint we are dedicate to supplying product of the `highest quality yet a reasonable point for worldwide customer satisfaction. Honda remains its rich culture of customer satisfaction, it being serving nation. For management we have following our management strategy.</div>
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· Proceed always with ambition and youthfulness.</div>
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· Respect sound theory, develop fresh ideas, and make the most effective use of time.</div>
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· Enjoy your work and encourage open communications.</div>
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· Strive constantly for a harmonious flow of work.</div>
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· Be ever mindful of the value of research and endeavor.</div>
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· Respect for all – man has priority over others.</div>
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<b></b></div>
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<b>MANGEMENT LIFE CYCLE</b></div>
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<b><img alt="clip_image011" border="0" height="197" src="http://lh5.ggpht.com/-GggsXYLTnxc/Tf6_Sspk4MI/AAAAAAAAAss/8TBvkm48biA/clip_image011%25255B3%25255D.jpg?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image011" width="402" /></b></div>
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<b></b></div>
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<b></b></div>
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<b>PLANNING</b></div>
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<b></b></div>
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<b></b></div>
<table border="1" cellpadding="0" cellspacing="0" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 20px; margin-bottom: 20px; text-align: left; width: 608px;"><tbody>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="200"><b>Transportations</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="190"><img alt="clip_image012" border="0" height="16" hspace="12" src="http://lh3.ggpht.com/-hcJYHtxDWII/Tf6_TZjrxXI/AAAAAAAAAsw/-_2eq9j3StY/clip_image012%25255B3%25255D.gif?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image012" width="65" /><b></b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="121"><b>Purpose</b><b></b></td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="200"><b>Two Wheeler Road</b><b> Transportation</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="190"><img alt="clip_image013" border="0" height="16" hspace="12" src="http://lh6.ggpht.com/-lUSz2FyjIoM/Tf6_UEivj1I/AAAAAAAAAs0/Lk5iPULN09U/clip_image013%25255B4%25255D.gif?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image013" width="65" /><b></b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" width="121"><b></b><br />
<b>Strategy</b></td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="200"><b>Better quality at economical rates</b><b></b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="190"><img alt="clip_image014" border="0" height="16" hspace="12" src="http://lh6.ggpht.com/-3KQTYHXlrIQ/Tf6_U9BkIaI/AAAAAAAAAs4/EOdNX4BFPjg/clip_image014%25255B3%25255D.gif?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image014" width="65" /><b></b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" width="121"><b>Objective</b><b></b></td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="200"><b>Produce different models for different customers</b><br />
<b>CD 70,CD 100, CG 125</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="190"><img alt="clip_image015" border="0" height="16" hspace="12" src="http://lh6.ggpht.com/-UTODc0m5_cM/Tf6_VoxNpUI/AAAAAAAAAs8/PfBTsZ75qjg/clip_image015%25255B3%25255D.gif?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image015" width="65" /><b></b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="121"><b></b><br />
<b>Programs</b></td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="200"><b>CD 100 Economical with speed specially for middle-aged, CG 125 Speed specially for Youngsters, CD 70 economical specially for oldies</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="190"><img alt="clip_image013[1]" border="0" height="16" hspace="12" src="http://lh6.ggpht.com/-AIq7QPCpuWM/Tf6_W3t8axI/AAAAAAAAAtA/xE16Urz8Pjc/clip_image013%25255B1%25255D%25255B2%25255D.gif?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image013[1]" width="65" /><b></b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="121"><b></b><br />
<b>Policies</b><b></b></td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="200"><b>Always on time delivery and return of defected products entertained</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="190"><img alt="clip_image016" border="0" height="15" hspace="12" src="http://lh3.ggpht.com/-ylIzzY18il8/Tf6_YJjUGFI/AAAAAAAAAtE/iytRG5DCAlQ/clip_image016%25255B3%25255D.gif?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image016" width="65" /><b></b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="121"><b>RULES</b></td></tr>
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<b></b></div>
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<b></b></div>
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<b>SWOT</b><b></b></div>
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<b></b></div>
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<b></b></div>
<h3 style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 20px; font-weight: normal; line-height: 20px; margin-bottom: 16px;">
STRENGHTS WEAKNESSES OPPORTUNITIES THREAD</h3>
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<b></b></div>
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<b>Strengths:</b><b></b></div>
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· Qualified and well trained staff<b></b></div>
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· Biggest sale network<b></b></div>
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· Best production plant in the world<b></b></div>
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· Financial Strong<b></b></div>
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· Biggest market share<b></b></div>
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· People Trusted Products<b></b></div>
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· High Quality Products<b></b></div>
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· ISO Certified<b></b></div>
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· Resale value<b></b></div>
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· Customer Care<b></b></div>
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· Customized products<b></b></div>
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· Brand Image<b></b></div>
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· Availability of Spare parts<b></b></div>
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· Best delivery system (Transportations)<b></b></div>
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<b>Weaknesses</b></div>
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· High Price of Products<b></b></div>
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· Political instability<b></b></div>
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· Low per capita income of public<b></b></div>
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· Less overhead rates of competitors<b></b></div>
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· Increasing Prices of Oil<b></b></div>
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· Rising inflation</div>
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<b></b></div>
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<b>Opportunities</b><b></b></div>
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· Industry expansion<b></b></div>
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· Technology upgrading<b></b></div>
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· Strong Position<b></b></div>
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<li>Market Integration opening up</li>
<li>Opportunity growing in other countries</li>
<li>Newly developed Areas/Markets (e.g. Gawader)<b></b></li>
<li>Favorable govt. policies<b></b></li>
<li>Big Market<b></b></li>
<li>Economy is expanding<b></b></li>
</ul>
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<b>Threats</b></div>
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· Chinese cheaper products challenges<b></b></div>
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· Free Trade & WTO<b></b></div>
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· Strong competition from competitors in near future</div>
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· Instability of Government</div>
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· High rate of Taxation<b></b></div>
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· Bad infrastructure<b></b></div>
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<img alt="clip_image018" border="0" height="263" hspace="12" src="http://lh4.ggpht.com/-ve7QmB5nR7c/Tf6_ZkLXETI/AAAAAAAAAtI/AoUSBjbujKQ/clip_image018%25255B3%25255D.gif?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image018" width="412" /></div>
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<b>ORGANIZATION HIERARCHEY</b></div>
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<img alt="clip_image020" border="0" height="231" src="http://lh4.ggpht.com/-5ay2yqAFrnk/Tf6_cGgJ3fI/AAAAAAAAAtM/iOewDXJLEyc/clip_image020%25255B3%25255D.jpg?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image020" width="428" /></div>
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The above chart shows the centralization in the industry. The main decision comes from the Chairman of the company while Board of Directors approves his decisions and this implement in organization by respective committees. The Board of directors is committed to good corporate governance. The company is managed and supervised responsibly and proper internal controls and risk management policy. Its procedures are in place for efficient and effective operations of the company, safeguarding of assets of the company. This is compliance with laws and regulations and proper financial reporting in accordance with International Financial Reporting standards.</div>
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As a part of group corporate strategy it has five committees at group level to guide the management in various key areas of the company’s operations ranging from Human Resource, Information Technology, Audit , Environment Safety and health.</div>
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Following is summary of role and responsibilities of each committee;</div>
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<b><u>MANAGEMENT PROFILE</u></b><b><u></u></b></div>
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<b>BOARD OF DIRECTORS</b></div>
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Chairman Yusuf H. Shirazi</div>
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Chief Executive Officer Saquib H. Shirazi</div>
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Directors Koji Nakazono</div>
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Nurul Hoda</div>
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Sanaullah Qureshi</div>
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Sherali Mundrawala</div>
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Toshitsugu Kaneko</div>
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Yoshitaka Kitamura</div>
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Company Secretary Zaryab Tarique</div>
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<b>GROUP EXECUTIVE COMMITTEE</b></div>
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This is responsible for setting overall corporate objectives and strategies, identifying opportunities, monitoring group business strategies & plans and developing its group members as leaders of their respective fields.</div>
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<b>GROUP EXECUTIVE COMMITTEE</b></div>
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Chairman Aamir H. Shirazi</div>
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Members Frahim Ali Khan</div>
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Iftikhar H. Shirazi</div>
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Jawaid Iqbal Ahmed</div>
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Saquib H. Shirazi</div>
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Secretary Theresa Dias</div>
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<b>GROUP HUMAN RESOURCE COMMITTEE</b></div>
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It determines the compensation package for the management staff. The committee has also responsibility to create and maintain conducive work environment that instills trust and ensures respect fair treatment, development opportunities & grooming and make succession plan for all employees.</div>
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<b>GROUP HUMAN RESOURCE COMMITTEE</b></div>
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Chairman Yusuf H. Shirazi</div>
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Members Aamir H. Shirazi</div>
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Bashir Makki</div>
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<b>GROUP SYSTEMS AND TECHNOLOGY COMMITTEE</b></div>
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The Group system and Technology committee is responsible to provide an insight towards the various technological aspects of information systems. The objective of the committee is to introduce leading edge technology and IT initiative to automate information delivery and accessibility of data for enhancement of time and cost efficiency.</div>
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<b>GROUP SYSTEMS & TECHNOLOGY COMMITTEE</b></div>
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Chairman Iftikhar H. Shirazi</div>
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Members Mushtaq Alam</div>
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Zia Ullah Begg</div>
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Secretary Sarfraz Hassan</div>
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<b>AUDIT COMMITTEE</b><b></b></div>
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This is most prime committee of board, which reviews financial, and internal reporting process, the system of internal controls, management of risk and the internal and external audit processes. It also proposes the appointment of external auditors to the shareholders and is directly responsible for their approval and oversights of their work. An independent Internal Audit function reports to the committee regarding risks and internal controls across organization. The audit committee reviews reports from external auditors on any accounting matters than might be regarded as critical. The committee consists of three members including chairman of committee are non-executive directors. The audit committee meets three times a year and review quarterly, half year and annual financial statements besides internal audit plan, material audit findings and recommendations of internal auditor.<b></b></div>
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<b>AUDIT COMMITTEE</b></div>
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Chairman Sanaullah Qureshi</div>
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Members Sherali Mundrawala</div>
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Nurul Hoda</div>
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Head of Internal Audit Aamir Shakoor Khan</div>
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Secretary Ashfaq Ahmad</div>
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<b>MANAGEMENT COMMITTEE</b></div>
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It acts at the operating level in an advisory capacity to CEO. It provides recommendations relating to the business and other corporate affairs. The committee has responsibility for reviewing and forwarding long-terms plans, capital and expense budget development and stewardship of business plans. It is also responsible for maintaining healthy environment within and outside the company through its environment friendly products.</div>
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<b>MANAGEMENT COMMITTEE</b></div>
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Chief Executive Officer Saquib H. Shirazi</div>
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Vice President Marketing Nurul Hoda</div>
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Vice President Technical Toshitsugu Kaneko</div>
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Chief Financial Officer Suhail Ahmed</div>
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General Manager Plants Amir Awan</div>
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General Manager CAMA Maqsood A. Basraa</div>
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General Manager Development Yoshitaka Kitamura</div>
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General Manager Quality Assurance Lt. Col. (R) Sultan Ahmed</div>
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General Manager Human Resource Raffat Iqbal</div>
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General Manager IT Mushtaq Alam</div>
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General Manager Logistic Talha Saad</div>
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<b>PRODUCTION STRENGTH</b></div>
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<img alt="clip_image021" border="0" height="187" hspace="12" src="http://lh6.ggpht.com/-LmrxVXNZUhA/Tf6_fzacPOI/AAAAAAAAAtQ/vV-AS5bvhis/clip_image021%25255B4%25255D.gif?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image021" width="262" />Atlas has undertaken to develop local manufacturing capabilities to the highest, economically feasible level. While a major role in localization has been assigned to vendor industries, Atlas has the country’s largest in-house manufacturing capability at its Karachi and Sheikhupura plants. To support the production facilities, the company has established an R&D wing and tool making facilities through CDA & CAM, which are growing rapidly in size and function as the company expands. Atlas has managed to execute 14 Joint Venture/Technical Assistance Agreements between local vendors and foreign manufacturers for transfer of technology. Besides, Atlas has directly executed 5 Joint Venture/Technical Assistance Agreements other than Honda.</div>
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In 1994, the plant was constructed with installed capacity of 5,000 units on single shift basis. This moderate capacity continued to cater to the business requirements for some years. For the last couple of years, due to rising demand, the immediate expansion was inevitable. Thus the paint shop, being bottleneck of the process, was expanded with installation of another paint booth at a capital cost of Rs 185.0 million in order to enhance the production capacity. Due to this expansion, coupled with the double shift operation and extended process efficiency, now the plant has annual capacity of 30,000 units on double shift basis against 12,000 units last year.</div>
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The expansion of the capacity was inaugurated on December 20, 2004. After running on trial basis for a couple of weeks, the plant started operation on double shift basis from September 2004 and gradually monthly production was increased to 2,403 units in December 2004. Now onward, on an average, the company plans to produce 2,500 units monthly. The paint shop expansion yielded dividend, as the quarterly production showed 33.8% and 23.0% increase in the third and fourth quarters respectively.</div>
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Production Capacity in Pakistan</h3>
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The Atlas Honda has largest production capacity in Pakistan about 400,000 annually. Following is Honda’s production with ratio to other manufacturers in Pakistan.</div>
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<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="62%">Company</td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="37%">Production Capacity</td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="62%">Atlas Honda Ltd.</td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="37%">400,000</td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="62%">Dawood Yamaha Ltd.</td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="37%">200,000</td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="62%">Suzuki Motorcycles Pakistan Ltd.</td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="37%">65,000</td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="62%">Saigols Qingqi Motors Ltd.</td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="37%">100,000</td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="62%">Sohrab</td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="37%">42,000</td></tr>
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<i>Source: Pakistan Automotive Manufacturers Association</i></div>
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This is graphical representation of Production capacity of Honda with respect to other manufacturers.</div>
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<img alt="clip_image023" border="0" height="250" hspace="12" src="http://lh6.ggpht.com/-a7AXIVyRXsY/Tf6_hq_V5DI/AAAAAAAAAtU/L-b41qamidA/clip_image023%25255B3%25255D.gif?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image023" width="524" /></div>
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</h3>
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</h3>
<h3 style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 20px; font-weight: normal; line-height: 20px; margin-bottom: 16px;">
Production Strength of Honda</h3>
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Following is table showing its ten years production and sale.</div>
<table border="1" cellpadding="0" cellspacing="0" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 20px; margin-bottom: 20px; text-align: left; width: 608px;"><tbody>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="79">Year</td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="96">Production</td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="72">Sale</td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="79">1996-97</td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="96">68,637</td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="72">~</td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="79">1997-98</td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="96">63,463</td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="72">~</td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="79">1998-99</td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="96">59,639</td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="72">61,536</td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="79">1999-00</td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="96">59,357</td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="72">58,579</td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="79">2000-01</td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="96">78,397</td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="72">78,062</td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="79">2001-02</td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="96">90,111</td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="72">90,027</td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="79">2002-03</td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="96">115,924</td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="72">117,201</td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="79">2003-04</td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="96">190,679</td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="72">190,424</td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="79">2004-05</td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="96">287,271</td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="72">287,172</td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="79">2005-06</td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="96">360,561</td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="72">360,110</td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="79">2006-07</td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="96">136,050</td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="72">135,505</td></tr>
</tbody></table>
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<i>Source: Pakistan Automotive Manufacturers Association</i></div>
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<i></i></div>
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<img alt="clip_image025" border="0" height="262" hspace="12" src="http://lh3.ggpht.com/-fwvTUza9mG0/Tf6_jpM68sI/AAAAAAAAAtY/YmVZvFnnI3I/clip_image025%25255B3%25255D.gif?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image025" width="504" />Here is chart of its past years performance of sales & production;<i></i></div>
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<b></b></div>
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<b>Demand and Supply Strategy</b></div>
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<b></b></div>
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The two wheeler industry has continues to enjoy a period of growth since 2000-01. The strength of the demand can be judged from the fact that growth of 25 % on year to year basis was recorded despite the poor agriculture cop. On an annual basis, Industry sales now have crossed 650,000 marks.</div>
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<b></b></div>
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<b>ANNUALY SUPPLY CHART</b></div>
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<img alt="clip_image027" border="0" height="179" hspace="12" src="http://lh3.ggpht.com/-08vB076tdrQ/Tf6_lXrr9QI/AAAAAAAAAtc/E6_QFXn7hMU/clip_image027%25255B3%25255D.gif?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image027" width="374" /></div>
<div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 20px;">
Traditionally, the motorcycle sale has been directly linked to the performance of the agriculture sector.</div>
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However, during the past few years the product has established itself as a necessity for a large segment of the urban population too. It is now well recognized its sale as an indicator of the economy’s performance. The growth in sales has attracted all sorts of entrepreneurs to the arena. In addition to the manufacturers with long standing, and who are members of PAMA, new entrance from backgrounds and business interests have started importing and assembling motorcycles. The difference in business practices has also effected the environment of “doing business”. Those who go strictly by the law are at distinct advantages as the slack and selective applications laws leave them competing with virtually an unorganized that avoid duties and taxes with impunity. The difference in cost structures that ensue leaves and uneven playing field for the organized sector.</div>
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<img alt="clip_image029" border="0" height="179" hspace="12" src="http://lh5.ggpht.com/-zn9FoAsBf_w/Tf6_m2srPDI/AAAAAAAAAtg/-e175KHxtfU/clip_image029%25255B3%25255D.gif?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image029" width="374" /><b></b></div>
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<b>ANNUALY DEMAND CHART</b></div>
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The company accepts the realities of a growing market and expects no more then a level playing field. One is glad to see that the government is finally pursuing this normally with vigour. A recent raid of ten units in the unorganized sector, so far, has inearthed a huge tax evasion scam over 1 Billion penalties have been assessed. Your company continues insistence of tax evasion as the main cause of price differences has been proved accurate. One hopes that will not only to recover from the existing ones the past evasion but also from the close down fraudulent assemblers. Atlas Honda has invested and is continuation to invest heavily in localization. It has the strongest vendor base as well as the state of the art in house manufacturing capabilities. This is a result of decades of strong commitment to the localization cause,</div>
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Motorcycle industry has now reached a point where it has achieved production surpluses. Your company has already established export markets but had production constraints that kept is from serving these markets to their satisfaction. The company has now received global export rights for Honda CD 100. This is recognition of over 40 years of consistent performance. It is indeed a huge leap forward for atlas Honda and is a larger commendation for the potential of Pakistan’s auto industry .in next three years. Atlas Honda is targeting at least10% of its sales to come from exports. For this an enabling export policy is being pursued at the highest levels of the government.</div>
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<b>FACTORS EFFECTING DEMAND & SUPPLY</b></div>
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<b></b></div>
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<img alt="clip_image030" border="0" height="24" src="http://lh5.ggpht.com/-ki30NAEuVEQ/Tf6_ngwknnI/AAAAAAAAAtk/oW-uHDqy_KI/clip_image030%25255B3%25255D.gif?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image030" width="27" /><img alt="clip_image031" border="0" height="23" src="http://lh4.ggpht.com/-pUIyRaj7J3I/Tf6_onS7RDI/AAAAAAAAAto/160KIVKBgwo/clip_image031%25255B3%25255D.gif?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image031" width="27" /><b>Demand Factors:</b></div>
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· <b>Population</b></div>
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As the population of the country is increasing the demand of the bikes are also increasing.</div>
<table cellpadding="0" cellspacing="0" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 20px; margin-bottom: 20px; text-align: left; width: 610px;"><tbody>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" width="141"></td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;"></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;"><img alt="clip_image032" border="0" height="24" src="http://lh6.ggpht.com/-EjlwNrDX6Xo/Tf6_pfouQcI/AAAAAAAAAts/SsqzV8DnvsA/clip_image032%25255B3%25255D.gif?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image032" width="52" /></td></tr>
</tbody></table>
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</div>
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· <b>Income</b></div>
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As income increasing, his purchase power will also increase. It will effect demand to increase. The purchase of the newly launched CG 125 model is decreased due to less per capita income.</div>
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<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" width="135"></td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;"></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;"><img alt="clip_image033" border="0" height="24" src="http://lh3.ggpht.com/-fmof9cwBreM/Tf6_qD9UXOI/AAAAAAAAAtw/Skb4iiwFLIk/clip_image033%25255B3%25255D.gif?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image033" width="51" /></td></tr>
</tbody></table>
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</div>
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· <b>Fashion</b></div>
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Honda motorbikes are in fashion of Pakistan society. They are symboling of pride and good willing so its demand increasing day by day.</div>
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<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" width="168"></td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;"></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;"><img alt="clip_image034" border="0" height="24" src="http://lh6.ggpht.com/-3nWkzUR3HJs/Tf6_qrwdh5I/AAAAAAAAAt0/yzADht_1coA/clip_image034%25255B3%25255D.gif?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image034" width="52" /></td></tr>
</tbody></table>
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</div>
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· <b>Govt Policies</b></div>
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Since motorbike industry is emerging industry and 2.2 % of total economy depends upon Honda Industry. So Govt always makes favorable policies for the company. So its demand is upwards.</div>
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In short:</div>
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<b>All<i> </i>factors of demand are favorable for company</b></div>
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<b>Supply Factors:</b></div>
<table cellpadding="0" cellspacing="0" style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 20px; margin-bottom: 20px; text-align: left; width: 610px;"><tbody>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" width="205"></td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;"></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;"><img alt="clip_image035" border="0" height="26" src="http://lh6.ggpht.com/-I-JY8k-QMts/Tf6_rZyKWpI/AAAAAAAAAt4/EUu_FtfPv3U/clip_image035%25255B3%25255D.gif?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image035" width="56" /></td></tr>
</tbody></table>
<b style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 20px;"></b><div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 20px;">
</div>
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· <b>Cost of Production</b></div>
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The company has best plant of the world; it enables it to produce more products which cover the people needs by adopting concept of “Cost Effectiveness”.</div>
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<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" width="155"></td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;"></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;"><img alt="clip_image036" border="0" height="25" src="http://lh3.ggpht.com/-UUVvi6vj8zA/Tf6_sN3knTI/AAAAAAAAAt8/waYXtdRXJ9Q/clip_image036%25255B3%25255D.gif?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image036" width="53" /></td></tr>
</tbody></table>
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</div>
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· <b>Technology</b></div>
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As technology upgrade the quality of goods increases. That’s innovate products which creates more demands thus resulting more supply.</div>
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<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" width="282"></td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;"></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;"><img alt="clip_image037" border="0" height="26" src="http://lh3.ggpht.com/-_Wwzt2hhNyA/Tf6_s91lyrI/AAAAAAAAAuA/X8qdUGlXH-4/clip_image037%25255B3%25255D.gif?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image037" width="52" /></td></tr>
</tbody></table>
<div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 20px;">
</div>
<div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 20px;">
· <b>External Environment Factors</b></div>
<div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 20px;">
Natural hazards and disasters badly damage product delivery and production process which results in less supply. We have seen recently the earth quack which damaged the market.</div>
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<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" width="164"></td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;"></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;"><img alt="clip_image038" border="0" height="25" src="http://lh3.ggpht.com/-7CAyyURje_Q/Tf6_thSKN3I/AAAAAAAAAuE/YD6okxI71WY/clip_image038%25255B3%25255D.gif?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image038" width="53" /></td></tr>
</tbody></table>
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</div>
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· <b>Govt Policies</b></div>
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Govt policies are always favorable for the Market leader in Pakistan. Which take its supply to peak.</div>
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<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" width="207"></td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;"></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;"><img alt="clip_image039" border="0" height="25" src="http://lh5.ggpht.com/-telF8lMWeLg/Tf6_uNnWltI/AAAAAAAAAuI/O2N7HNmyN5c/clip_image039%25255B3%25255D.gif?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image039" width="53" /></td></tr>
</tbody></table>
<div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 20px;">
</div>
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· <b>Future expectations</b></div>
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Company is excepting strong competition with its competitors especially cheap bikes of china. In future they want to overcome the market so they will increase their supply.</div>
<div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 20px;">
· <img alt="clip_image040" border="0" height="26" src="http://lh5.ggpht.com/-HaF1FBvGEQ4/Tf6_u3jPR7I/AAAAAAAAAuM/TAkBudTqIyQ/clip_image040%25255B3%25255D.gif?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image040" width="28" /><img alt="clip_image041" border="0" height="25" src="http://lh4.ggpht.com/-pyQ-rmaUvIg/Tf6_vtjLQZI/AAAAAAAAAuQ/rHLyys6f0Tg/clip_image041%25255B3%25255D.gif?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image041" width="28" /><b>Taxation</b></div>
<div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 20px;">
Govt has imposed huge tax on Atlas Honda Company. It is estimated that company pays 35 % annual as Tax to government. This huge tax increases the production cost which reduces its Supply.</div>
<div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 20px;">
<img alt="clip_image043" border="0" height="213" src="http://lh4.ggpht.com/-wsItr-a6U4I/Tf6_wUaQb_I/AAAAAAAAAuU/VKTDGqBKE3Q/clip_image043%25255B3%25255D.gif?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image043" width="315" /></div>
<div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 20px;">
<b>CIRCULAR FLOW OF INCOM AND PRODUCT</b></div>
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<b><img alt="clip_image045" border="0" height="366" src="http://lh3.ggpht.com/-WxEQxHsskso/Tf6_xl4K9oI/AAAAAAAAAuY/Qj-KEKWkRqg/clip_image045%25255B3%25255D.jpg?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image045" width="496" /></b></div>
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<b></b></div>
<div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 20px;">
<b></b></div>
<div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 20px;">
<b></b></div>
<div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 20px;">
<b></b></div>
<div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 20px;">
<b></b></div>
<div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 20px;">
<b>Condition of Honda in Product Market</b></div>
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Atlas Honda is the leader in motorcycle industry. It is selling three products named as CD 70, CG 125 and CD100 respectively. CD 70 and CG 125 are old brands while CD100 was launched on 11 October 2004 in Lahore on 13 October 2004 in Karachi.</div>
<div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 20px;">
<b>MOTORCYCLE MARKET V/S HONDA MARKET SHARE</b><img alt="clip_image047" border="0" height="220" hspace="12" src="http://lh4.ggpht.com/-K9yvkyTI1wY/Tf6_yznykzI/AAAAAAAAAuc/UNPHwxgR48o/clip_image047%25255B3%25255D.gif?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image047" width="337" /><b></b></div>
<div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 20px;">
It has market share of 56 % currently. It is the biggest manufacturer of motorcycles in the country. Last year it produced 1,90,395 bikes. It means company achieved 62 % growth in production. Now according to the increasing demand and market it has doubled its production capacity. The market size for two wheeler segment was around 340,000, while demand for Atlas Honda touched 230,000. Parts of bikes are being manufactured 85 % locally.</div>
<div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 20px;">
Last year an investment of 4 billion has come in the motorcycle industry, form that Atlas Honda invested 2.5 billion alone. Honda is a popular brand in the market and people want to buy it because of its quality, durability, after sale services and good resale value. In the motorcycle industry Honda has become an aspiration group for those who have some other brand.</div>
<div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 20px;">
<img alt="clip_image050" border="0" height="214" hspace="12" src="http://lh4.ggpht.com/-od0nYGRtPgU/Tf6_zwAyKcI/AAAAAAAAAug/OVZdey5mkLs/clip_image050%25255B3%25255D.jpg?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image050" width="498" /><b>Competitor Brands</b></div>
<div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 20px;">
In Pakistani motorcycle industry Honda is a leader. Although there are 50 brands of bike are available yet many of them have not got recognition among the people.</div>
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All these exist in different segments of markets.</div>
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<b>Yamaha</b></div>
<div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 20px;">
It is a basically two stroke 100 CC motorcycle. It is very popular in villages because people consider it more durable and a smooth driving bike on rough roads. It is second second largest selling brand of Pakistan.</div>
<div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 20px;">
<b>Sohrab</b></div>
<div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 20px;">
It is first Pakistani brand that was introduced. First time it introduced heavy bike look in a four stroke and 70 CC motorcycle. Its price is low as compare to Honda but. It is not direct threat for Honda. But to some extent people like it because it is rapidly increasing its quality, after sales services and resale value. It is getting popularity in villages.</div>
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<b>Suzuki</b></div>
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It is third selling brand in Pakistan and it also targets the villagers. Its image is also approximately same as Yamaha in the mind of people and it also targets the village areas</div>
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<b>FACTOR MARKET</b><b></b></div>
<div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 20px;">
<b><img alt="clip_image052" border="0" height="475" src="http://lh6.ggpht.com/-jmf2JTULBPo/Tf6_04D0iiI/AAAAAAAAAuk/NFOlsUuk7A0/clip_image052%25255B3%25255D.jpg?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image052" width="472" /></b></div>
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<b>Land:</b></div>
<div style="background-color: white; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 20px;">
Atlas Honda has two plants in Pakistan at Shiekhupora and Karachi. The area of Shiekhupora Plant is 27 Acres and the area of Karachi plant is 5 acres. Sheikupura plant is newly constructed.</div>
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<img alt="clip_image021[1]" border="0" height="187" hspace="12" src="http://lh4.ggpht.com/-6ydvulVhyWQ/Tf6_14bifcI/AAAAAAAAAuo/fAkn6BYHnMI/clip_image021%25255B1%25255D%25255B2%25255D.gif?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image021[1]" width="262" /><b>Labour:</b></div>
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The company created a good environment, new trees, green belts and grassy lawn have been planted and developed which have been appreciated by those who have attended the factory</div>
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Honda Company believes that when the organization grows, the employ should also grow. During the year 2006 the company put up a new factory and as a result 131 management associates were recruited. To train them the company arranged extensive in-house and external trainings. Atlas Fundamental Course (AFC-1) and junior management course for non-management and middle management associates respectively. Such activities enable the new associates to mash into Atlas culture as well as learn sharp floor management skills. In all 436 employees AFC-1 & J course during year 2006. During the same year 12 employees were also sent abroad for training. The Traditional Family Day functions are being held at both plants which are well attended by families of associates. Company also give good performance awards to well performed employees.</div>
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The labour of company are fully trained and 93.4 % are literate. Following is the table showing data about education profile of company labour.</div>
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<b><u>EDUCATION PROFILES</u></b></div>
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<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="29"><b>Sr.</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="223"><b>Qualification</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="98"><b>Mgmt</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="99"><b>Non-Mgmt</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="82"><b>Total</b></td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="29"><b>1</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="223"><b>CA/FCMA/ACMA</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="98">26</td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="99">-</td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="82">26</td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="29"><b>2</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="223"><b>Masters</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="98">143</td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="99">-</td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="82">143</td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="29"><b>3</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="223"><b>Bachelors</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="98">283</td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="99">4</td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="82">287</td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="29"><b>4</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="223"><b>Intermediate</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="98">85</td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="99">5</td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="82">90</td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="29"><b>5</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="223"><b>Certificates Holder(T.T.C)</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="98">81</td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="99">--</td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="82">81</td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="29"><b>6</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="223"><b>Matric</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="98">67</td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="99">219</td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="82">286</td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="29"><b>7</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="223"><b>Middle</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="98">--</td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="99">88</td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="82">88</td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="29"><b>8</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="223"><b>Illiterate</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="98">-</td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="99">65</td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="82">65</td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="250"><b>Total</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="98"><b>685</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="99"><b>381</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="82"><b>1,066</b></td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="250"><b>Literacy Percentage</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="278"><b>93.91 %</b></td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="250"><b>Illiteracy Percentage</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="278"><b>6.09 %</b></td></tr>
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<b>Presentation in Chart</b></div>
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<img alt="clip_image054" border="0" height="281" src="http://lh5.ggpht.com/-qj5dd7QPHbQ/Tf6_2rNsbVI/AAAAAAAAAus/_XPxKvbMkmE/clip_image054%25255B3%25255D.gif?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image054" width="561" /><b></b></div>
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<b>CAPITAL:</b></div>
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<b>Money:</b></div>
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The Atlas Honda company is part of Atlas Group which is financially strong group is Pakistan. The company was established with a small amount of money.</div>
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From first day to now Honda strive hard time. In the begging company was established with a loan of 560,000 and only three men working. Now Honda’s annual share is Rupee 60 Billion. Honda is sharing 2.2% of Pakistan’s GDP. This indicates it has enough capabilities to face challenges and hardships of Pakistan Market. Honda power lies truly in his financial power and mass production which are from his group.</div>
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<b>Technology:</b></div>
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Atlas has the country’s largest in-house manufacturing capability at its Karachi and Sheikhupura plants.</div>
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<img alt="clip_image056" border="0" height="188" src="http://lh5.ggpht.com/-dg6urKQ3TsY/Tf6_3-K_bzI/AAAAAAAAAuw/w7uD5DvCI2I/clip_image056%25255B3%25255D.gif?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image056" width="345" /></div>
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To support the production facilities, the company has established an R&D wing and tool making facilities through CDA & CAM, which are growing rapidly in size and function as the company expands. Atlas has managed to execute 14 Assistance Agreements between local vendors and foreign manufacturers for transfer of technology.</div>
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Honda has world’s upgraded Japanese technology production plant. This enables them to enhance their production. By adopting technology Honda is producing their best quality products. Which helping them to increase their production and this makes them Pakistan’s Market Leader.</div>
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<img alt="clip_image058" border="0" height="223" src="http://lh4.ggpht.com/-8ckYmpZqpGA/Tf6_5SCcAHI/AAAAAAAAAu0/tZq2WWDLlO8/clip_image058%25255B3%25255D.gif?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image058" width="407" /><b></b></div>
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<b>mARKETING</b></div>
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<b>MARKETING STRAGETY</b></div>
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The marketing team rightly takes pride in achieving an all time high sales. The real achievement of the company has been in shouldering its responsibility as the market leader in the growth of the total motorcycle industry. Atlas Honda has taken some tough decisions in enhancing the total customer base as well as dealing with the menace of the unorganized sector. On the achievement of the landmark, Atlas Honda with the support of its large supplier network readjusted its prices to pass on the benefit to its customers. Other players followed suit and the unprecedented adjustment of prices changed the two wheeler market in the country in a way that has never been seen before.</div>
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The volumes that have now become possible will provide the all-important base for more investment and even better quality. In the process, Atlas Honda is now leading the two wheeler industry towards a path that will enable it to become globally Competitive. The Company will adopt the middle way of push and pull strategy because due to increasing demand pull strategy is not suitable. Similarly push strategy does not give a good impression to the customer.</div>
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<b>MAKETING MIX</b></div>
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<img alt="clip_image059" border="0" height="536" src="http://lh4.ggpht.com/-dWaVUf7EoZ0/Tf6_6TAsnEI/AAAAAAAAAu4/uHihnfztFYE/clip_image059%25255B3%25255D.gif?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image059" width="536" /></div>
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<b>PRODUCTS</b></div>
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Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality yet at a reasonable price for worldwide customer satisfaction.</div>
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During the year 2006, the company launched new models. In the 125cc segment Honda CG-125 Deluxe was launched. Modern styling, added power and a disk brake function has made it the choice purchase for a selected segment that was looking for added value in the existing popular CG-125. In addition to this, the regular CG 125 also underwent a Minor Model Change (MMC) which proved to be huge success. A 53 growth in sales on year to year basis in the 125 cc category is a testament to the success of the new model and the CG-125 MMC. The MMC has been a major success and Honda CD-70 is the best selling motorcycle in the market qwith sales of over 300,00 annually. A 25 % increase to last year is a measure of popularity of this model.</div>
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Currently we have following products to fulfill the needs of market.</div>
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· Honda CD 70</div>
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· Honda CD 100</div>
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· Honda CG 125</div>
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<img alt="clip_image061" border="0" height="163" hspace="12" src="http://lh5.ggpht.com/-wmGvrCX2e8k/Tf6_7T3FM_I/AAAAAAAAAu8/2AQLInckeaU/clip_image061%25255B3%25255D.jpg?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image061" width="337" /></div>
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<b>HONDA CD 70</b></div>
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Honda CD 70 is the No. 1 choice in motorcycles. In addition to its established superiority in terms of great speed and fuel economy, the Honda CD 70 is presented with special features;</div>
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<li>The new attractively designed CD 70</li>
<li><img alt="clip_image062" border="0" height="226" hspace="12" src="http://lh5.ggpht.com/-b4KTrhde3qg/Tf6_8EO6bwI/AAAAAAAAAvA/PJv58DD1iGE/clip_image062%25255B3%25255D.gif?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image062" width="250" /> Aerodynamic shape</li>
<li>Super econo-power</li>
<li>Smoke-free 4-Stroke engine</li>
<li>Special Honda 12-volt CDI technology.</li>
<li>New eye-catching graphics,</li>
<li>Front and rear mud-flaps</li>
<li>Comfortable seat and the new utility box</li>
<li>High resale value</li>
<li>Excellent petrol average makes</li>
<li>Easily available spare parts</li>
</ul>
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<b>Honda CG 125</b></div>
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Honda CG 125 is the ideal combination of elegance and power. Its speed and performance symbolizes the true essence of modern life. It has following features;</div>
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<img alt="clip_image064" border="0" height="269" hspace="12" src="http://lh6.ggpht.com/-dv8Wm-v6RYo/Tf6_9O2PhsI/AAAAAAAAAvE/eVhFMIcEs1M/clip_image064%25255B3%25255D.gif?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image064" width="287" /></div>
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<li>125 cc 4-stroke engine</li>
<li>11-Horse Power</li>
<li>Low fuel consumption.</li>
<li>CDI Ignition System</li>
<li>12-volt battery (instead of 6-volt).</li>
<li>Brighter Headlight and indicators</li>
<li>Easy starting-up of the engine.</li>
<li>Ideal for<ul style="list-style-type: disc; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-left: 40px;">
<li>High speed</li>
<li>Long runs</li>
<li>Rough pathways.</li>
</ul>
</li>
</ul>
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<b>HONDA CD 100</b></div>
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Honda Motorcycles are defined by Quality, Performance, Speed, Economy Petrol and Re-sale Value. All these have managed to successfully bag your trust on the New Honda CD100.</div>
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<img alt="clip_image065" border="0" height="228" hspace="12" src="http://lh5.ggpht.com/-qaPpeAl5Sq0/Tf6_-Fli6iI/AAAAAAAAAvI/sE95WtlpNEM/clip_image065%25255B3%25255D.gif?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image065" width="250" /></div>
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It is a stunning result of advanced Japanese technology and right up there as an outstanding performer representing all the qualities that make Honda motorcycles so special.</div>
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<li>Bigger Headlight</li>
<li>Catching stylish look</li>
<li>Low oil consumption</li>
<li>Easy go</li>
</ul>
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<b>PRICE</b></div>
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Atlas Honda products are well known due to its quality and reliability. Company commitment is not to just sale products for profits but quality which enables us to win the confidents of people and customer satisfaction.</div>
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Following are our prices of our products.</div>
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<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="255"><b>MODEL</b></td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="255"><b>PRICE</b></td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="255">Honda CD 70</td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="255">Rs. 54000</td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="255">Honda CD 100</td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="255">Rs. 64000</td></tr>
<tr><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="255">Honda CG 125</td><td style="padding-bottom: 4px; padding-left: 5px; padding-right: 10px; padding-top: 4px;" valign="top" width="255">Rs. 71000</td></tr>
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<b>PLACE</b></div>
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Atlas Honda has developed Pakistan’s largest <b>after sale services network</b>. The company has made its 1 to 5 S dealers through out the country.</div>
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These 5S stands for</div>
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<li>Sales</li>
<li>Services</li>
<li>Spare Parts</li>
<li>Second Hand Exchange</li>
<li>Special Sales (credit)</li>
</ul>
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According to the company these are not the simple selling points but these are the complete HONDA Company. The company has made Dealer Development Department, which is responsible for the co-ordination with dealers and training of mechanics.</div>
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The year 2006 saw improvement in almost all the major marketing areas. The 5‘S’ dealer network was further expanded dealers have upgraded their dealerships to a modern, global standard. The resultant image enhancement in the eyes of the public has generated more customers for the company. The effective media promotion has made your company and its products household names. The recall value of the promotion has been rated as one of the highest ever. This policy has further cemented the value of the product and a greater number of first time users are now Atlas Honda customers.</div>
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<b>COVERS ALL PAKISTAN</b></div>
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<img alt="clip_image066" border="0" height="244" hspace="12" src="http://lh3.ggpht.com/-Ow6sVFK51dc/Tf6_-wzlo8I/AAAAAAAAAvM/HGCQJf-Ilk8/clip_image066%25255B3%25255D.gif?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image066" width="250" />Atlas Honda has Pakistan’s biggest sales network. The company focused all over the Pakistan, they sale their products by their authorized dealers.</div>
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<b>Delivery System</b></div>
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Since Honda Company established, company has given the contract to Saleem Raza Goods Transports Co. for delivering their products to their sales points. They have very good relation with the company and they are contributing their best in growth of company.</div>
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<b>PROMOTION</b></div>
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The company focuses on its promotion campaign very seriously. There are several internal and external programs to increase its sale.</div>
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<b>INTERNAL PROGRAMS</b></div>
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<b>Service Development Department</b></div>
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The company has made Service Development Department, which is responsible for the co-ordination with dealers and training of mechanics. Department conducts massive campaigns to familiarize and train the service and sales dealers about the technical features of new models. In 2006, there were different training programs. These attended by 931 Service dealers, 80 Antenna dealers and 3650 Honda 4 stroke mechanics. Moreover, 296 sales dealer’s staff and 85 Marketing staff of AHI were familiarized with the features of new models.</div>
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The company is mostly using push strategy to promote its motorcycles.</div>
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<li>As CD-100 is their new product to promote it they force the dealers to keep a CD-100 bike with them so that when customers come they offer him to try the new bike.</li>
<li>The company is offering package to dealers that for every ’x’ bikes of CD 70 or CG 125 you have to take “y” bikes of CD 100. This also forces the dealers to try to sell this new product.</li>
</ul>
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<b>Dealer Promotion</b></div>
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For the promotion of its dealers the company arranges meetings and buffet dinners. One promotion activity was held on 27th of April 2006 in Mughal-e-Azam near university campus.</div>
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<b>Technicians Training</b></div>
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For the promotion of its products the company has trained 7000 mechanics. These mechanics are not only providing repairing services to the people but also publicize the products of company by word of mouth.</div>
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<b>EXTERNAL PROGRAMS</b></div>
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Honda Company organizes different types of promotion activities, some of them are following;</div>
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<b>For the promotion of its products the company arranges rallies.</b></div>
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<img alt="clip_image068" border="0" height="338" hspace="12" src="http://lh6.ggpht.com/-COq7QWGySqk/Tf7AARmW4GI/AAAAAAAAAvQ/Irh771S3es4/clip_image068%25255B3%25255D.jpg?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image068" width="511" /></div>
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<b>Print media</b></div>
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The company is giving different types of commercials on different print periodicals.</div>
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Some are following;</div>
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<img alt="clip_image070" border="0" height="547" hspace="12" src="http://lh6.ggpht.com/-xzND-wJmdVA/Tf7ACE7zgRI/AAAAAAAAAvU/3LD7jU9o77A/clip_image070%25255B3%25255D.jpg?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image070" width="511" /></div>
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<b>FINANCE</b></div>
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The Company has strong financial position. The year 2005-06 was a good year; The Company undertook several major projects which were executed in a timely and cost efficient manner. The sales revenue grew to Rs. 17.42 billion. This represents an increase of 23.37 % as against the previous year’s Rs. 14.12 billion. In the financial year 2005-06, your company continued to build on the successes of the previous year by selling 360,108 units as compared to 287,184 units in the corresponding period of 2005 which shows 25 % growth. <img alt="clip_image072" border="0" height="254" src="http://lh5.ggpht.com/-uu5ZZtmOP6Q/Tf7ADE12RpI/AAAAAAAAAvY/_As0b6QgsyE/clip_image072%25255B3%25255D.gif?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image072" width="431" /></div>
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The gross profit margin for the period slightly decreases to 9.35 % from 9.52 % of the corresponding period. This was largely due to unprecedented rise in raw material prices and utility costs. However, the net impact has been more or less offset by an increase in sales, volume, benefits of localization and efficient fund management.</div>
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<b>Operating Expenses</b></div>
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The operating expenses increased to Rs. 528.32 million as against Rs. 445.27 million for the same period last year. This escalation was in line with the increase in sales and the launching of new CG-125 deluxe, a premium model. The increase in interest rates and additional borrowing for capacity expansion and new projects led to an increase in financial expenses to Rs. 151.61 million. The company had budgeted this rise feels comfortable with the current capital structure ot finance its growth. The company earned ever highest profit before tax of Rs. 1,047.06 million as against Rs. 905.63 million for previous year a bottom line growth of 15 %.</div>
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<img alt="clip_image074" border="0" height="1" src="http://lh6.ggpht.com/-9ldr69WI7Lw/Tf7AD59scfI/AAAAAAAAAvc/b9puwBqFBWs/clip_image074%25255B3%25255D.gif?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image074" width="62" /></div>
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<b>Govt. Expenditures</b></div>
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The company paid taxes to national exchequer amounting to Rs. 5.034 billion which are higher ever. On account of sales tax, income tax and custom duties as against Rs. 4.5 billion contributed last year. Payment of these taxes was more than 7.5 times the net after tax earning. The company’s contribution to the national economy by way of value addition this year amounts to 7.04 billion 71.46 % of net receipts from operations 13.6 % higher as compared to last year.</div>
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<img alt="clip_image076" border="0" height="254" src="http://lh4.ggpht.com/-Ud9dMUjabxA/Tf7AEh8zM4I/AAAAAAAAAvg/DTpO3bGAzHM/clip_image076%25255B3%25255D.gif?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image076" width="431" /></div>
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<b>Cash Flow:</b></div>
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<b></b></div>
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The cash flow generated through the operating activities was Rs. 543.86 million in 2006 as compared with Rs. 1489.11 million during 2005. Net income after tax increased to Rs. 676.83 million in 2006 from Rs. 597.12 million in 2005, reflecting higher volume and growth on impact of Localization.</div>
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<img alt="clip_image078" border="0" height="318" src="http://lh5.ggpht.com/-MOwBWljjtM4/Tf7AFjJA8cI/AAAAAAAAAvk/i4imEbkB3Bo/clip_image078%25255B3%25255D.gif?imgmax=800" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(238, 238, 238); border-bottom-style: none; border-bottom-width: 0px; border-color: initial; border-image: initial; border-left-color: rgb(238, 238, 238); border-left-style: none; border-left-width: 0px; border-right-color: rgb(238, 238, 238); border-right-style: none; border-right-width: 0px; border-top-color: rgb(238, 238, 238); border-top-style: none; border-top-width: 0px; border-width: initial; display: inline; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="clip_image078" width="431" /></div>
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The positive cash flow during the year was mainly deployed for capital expenditure (Rs. 2,125.86), debt repayment (Rs. 231.98 million).</div>
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<b>Conclusion:</b></div>
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The reduction in tariff rates liberalization and global image of Pakistan has resulted in substantial growth in foreign investment and exports. At the same time, there are significant challenges that can be a threat if not addressed timely. The company is faced with a great cost increase problem due to the continuous rise in input raw material especially steel prices, rubber and petroleum products.</div>
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The year 2005-06 turned out much as planned, although the task was made harder by the burden of global raw material price hike. Next year will be a difficult year for the country economy. The business environment and the economy are becoming more open and the business environment more difficult. The automobile industry policy of deletion and “forced” localization have been abandoned by the government. The implications are severe i.e. “survival of fitness”. In this environment, competitiveness is the key success factor. However, your company is well positioned in terms of capacity & efficiency. Barring any unforeseen economics adjustment, Atlas Honda should maintain its growth momentum. There is excepted strong competition from Chinese and its Japanese competitors. So Honda should recover from its internal and external expenditures hence it would reduce cost of production. Customers will buy more Atlas Honda in case if price still low.</div>
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It is strongly believed that under WTO agreements the developing countries economies will be seriously affected. The auto industry, and especially the motorcycle industry, is poised for growth. The results speak for themselves. This is the time to further nurture the industry otherwise a great opportunity to diversify the industry will be lost to the country.</div>
</div>Unknownnoreply@blogger.com1Pakistan30.375321 69.345115999999992.0650871638211541 34.18886599999999 58.685554836178845 104.50136599999999tag:blogger.com,1999:blog-7060027870662531913.post-70281898737915757372022-03-11T05:09:00.000+05:002022-03-11T05:09:18.601+05:00About Marketing<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: Arial,Helvetica,sans-serif;"><b> <a href="http://marketingbasicconcept.blogspot.com/" target="_blank">About Marketing</a></b></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><b> </b></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAST5zWqV7pMn4bXy62wgYSojsrj-Bbi4prkxGHPdkQdU6R9Y9KuUD6wfZbquhdz3n4AlEradZQCjnx4ZigoyR64oZTyjAev5QmTbvbXjqqbiBecjrzj6bk7zHBbcIZQZUwTTVHVr8nWA/s1600/marketing1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="What is Marketing?" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAST5zWqV7pMn4bXy62wgYSojsrj-Bbi4prkxGHPdkQdU6R9Y9KuUD6wfZbquhdz3n4AlEradZQCjnx4ZigoyR64oZTyjAev5QmTbvbXjqqbiBecjrzj6bk7zHBbcIZQZUwTTVHVr8nWA/s1600/marketing1.jpg" /></a></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><b> </b></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><b> </b></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><b> <a name='more'></a></b></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><b> </b></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><b> </b></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><b>What is Marketing? </b></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><b>Marketing</b>
is the process of communicating the value of a product or service to
customers. Marketing might sometimes be interpreted as the art of
selling products, but selling is only a small fraction of marketing.
(en.wikipedia.org)<span class="long_text" id="result_box" lang="en"><span class="hps"> </span></span></span><br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span class="long_text" id="result_box" lang="en"><span class="hps">The process of</span> <span class="hps">the</span> <span class="hps">fulfillment of</span> <span class="hps">human needs and desires</span> <span class="hps">that is <u>the</u></span><a href="http://marketingfiles.blogspot.com/2012/12/basic-concept-underlying-marketing.html" target="_blank"><u> </u></a><span class="hps"><u>marketing concept</u>.</span></span></span><br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span class="long_text" id="result_box" lang="en"><span class="hps"><span class="long_text" id="result_box" lang="en"><span class="hps">From</span> <span class="hps">a social standpoint</span>, <span class="hps">marketing</span> <span class="hps">is the relationship</span> <span class="hps">between</span> <span class="hps">the material</span> <span class="hps">needs of</span> <span class="hps">society and</span> <span class="hps">economic</span> <span class="hps">patterns of</span> <span class="hps">response</span>. <span class="hps">Marketing</span> <span class="hps">meet the needs and</span> <span class="hps">desires</span> <span class="hps">through</span> <span class="hps">the exchange process</span> <span class="hps">and build</span> <span class="hps">long-term relationships</span>.<br /><br /><span class="hps">The process of</span> <span class="hps">communicating</span> <span class="hps">the value</span> <span class="hps">of a product</span> <span class="hps">or service</span> <span class="hps">through the</span> <span class="hps">positioning</span> <span class="hps">to customers.</span> <span class="hps">Marketing</span> <span class="hps">can be</span> <span class="hps">seen as</span> <span class="hps">an</span> <span class="hps">organizational function</span> <span class="hps">and a</span> <span class="hps">set of processes for</span> <span class="hps">creating</span>, delivering <span class="hps">and communicating</span> <span class="hps">value to customers,</span> <span class="hps">and managing</span> <span class="hps">customer relationships</span> <span class="hps">in ways that</span> <span class="hps">benefit the organization</span> <span class="hps">and its shareholders</span>. <span class="hps"> </span></span></span></span></span><br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span class="long_text" id="result_box" lang="en"><span class="hps"><span class="long_text" id="result_box" lang="en"><span class="hps">Marketing</span> <span class="hps">is the science of</span> <span class="hps">choosing target markets</span> <span class="hps">through</span> <span class="hps">market analysis</span> <span class="hps">and market segmentation</span>, <span class="hps">as well as</span> <span class="hps">an understanding</span> <span class="hps">of consumer buying behavior</span> <span class="hps">and</span> <span class="hps">deliver</span> <span class="hps">superior customer</span> <span class="hps">value</span>.<br /><br /><span class="hps">There are <b>five</b></span><b> <span class="hps">competing</span> <span class="hps">concepts</span></b> <span class="hps">in which</span> <span class="hps">an organization</span> <span class="hps">can choose to</span> <span class="hps">run their business</span>, <span class="hps">the production concept</span>, <span class="hps">product concept</span>, <span class="hps">selling</span> <span class="hps">concept</span>, <span class="hps">marketing concept</span>, <span class="hps">and</span> <span class="hps">holistic</span> <span class="hps">marketing concept</span>. <span class="hps">The four</span> <span class="hps">components of</span> <span class="hps">holistic marketing</span> <span class="hps">are</span> <span class="hps">relationship marketing</span>, <span class="hps">internal</span> <span class="hps">marketing</span>, <span class="hps">integrated marketing</span>, <span class="hps">and</span> <span class="hps">social marketing</span> <span class="hps">responsive</span>. <span class="hps">The set of</span> <span class="hps">involvement necessary</span> <span class="hps">for</span> <span class="hps">successful marketing</span> <span class="hps">management</span> <span class="hps">including,</span> <span class="hps">capture</span> <span class="hps">marketing</span> <span class="hps">insights</span>, <span class="hps">connect</span> <span class="hps">with customers</span>, build <span class="hps">strong brands</span>, shaping <span class="hps">market offerings</span>, delivering <span class="hps">and communicating</span> <span class="hps">value,</span> <span class="hps">creating</span> <span class="hps">long-term growth</span>, <span class="hps">and develop marketing strategies</span> <span class="hps">and</span> <span class="hps">plans</span></span> </span></span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: Arial,Helvetica,sans-serif;">The process of communication in marketing activities are integrated communication that involves 4 main components. </span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: Arial,Helvetica,sans-serif;">- Product</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">- Price</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">- Promotion </span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">- Place (including distribution) </span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"></span></div>
<span style="font-family: Arial,Helvetica,sans-serif;"><br /></span>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span class="long_text" id="result_box" lang="en"><span class="hps">Because</span> <span class="hps">marketing is not</span> <span class="hps">an exact science</span> <span class="hps">such as finance</span>, <span class="hps">marketing mix</span> <span class="hps">theory</span> <span class="hps">has also been growing</span>. <span class="hps">In its development</span>, also known as <span class="hps">7P</span> <span class="hps">where</span> <span class="hps">3P</span> <span class="hps">term</span> <span class="hps">is</span> <span class="hps">hereinafter</span> <span class="hps atn">People (</span>People), <span class="hps">Physical</span> <span class="hps">Evidence</span> <span class="hps atn">(</span>Physical Evidence), <span class="hps atn">Process (</span>Process). <span class="hps">The author</span> <span class="hps">Seth</span> <span class="hps">Godin</span>, <span class="hps">for example</span>, <span class="hps">also</span> <span class="hps">offers a</span> <span class="hps">new</span> <span class="hps">theory</span> <span class="hps">that</span> <span class="hps">P</span> <span class="hps">Purple</span> <span class="hps">Cow</span>. <br /><br /><span class="hps">Marketing</span> <span class="hps">is seen</span> <span class="hps">more</span> <span class="hps">as an art</span> <span class="hps">than a science</span>, <span class="hps">then a</span> <span class="hps">marketing</span> <span class="hps">expert</span> <span class="hps">depends on</span> <span class="hps">more on</span> <span class="hps">skill</span> <span class="hps">rather than</span> <span class="hps">a consideration in</span> <span class="hps">making</span> <span class="hps">policy</span>-oriented <span class="hps">science.</span><br /><br /><span class="hps">Economists</span> <span class="hps">outlook</span> <span class="hps">towards</span> <span class="hps">marketing</span> <span class="hps">is</span> <span class="hps">creating</span> <span class="hps">the time,</span> <span class="hps">the place where</span> <span class="hps">the product</span> <span class="hps">is necessary</span> <span class="hps">or desirable</span> <span class="hps">and</span> <span class="hps">submit</span> <span class="hps">the product</span> <span class="hps">to satisfy</span> <span class="hps">the needs</span> <span class="hps">and</span> <span class="hps">desires of consumers</span> <span class="hps atn">(</span>the marketing concept).</span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span class="long_text" id="result_box" lang="en"><br /><span class="hps">Classic</span> <span class="hps">marketing methods</span> <span class="hps">like</span> <span class="hps">4P</span> <span class="hps">above apply also</span> <span class="hps">to</span> <b><span class="hps">internet</span> <span class="hps">marketing</span></b>, <span class="hps">even</span> <span class="hps">in the internet</span> <span class="hps">marketing</span> <span class="hps">is done by</span> <span class="hps">many</span> <span class="hps">other methods</span> <span class="hps">are very</span> <span class="hps">difficult to implement</span> <span class="hps">outside of</span> <span class="hps">the internet world</span>.</span><span class="long_text" id="result_box" lang="en"><span class="hps"> </span></span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: Arial,Helvetica,sans-serif;"></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><b>What is included in the marketing activities? </b></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;">Activity
marketing activities are very diverse, but basically includes everything
needed to meet human needs as a consumer. Meet and minister to people
in general. It includes all the processes that take place between
producers and consumers. </span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;">Some examples of the scope of marketing activities such as: </span></div>
<ul style="text-align: justify;">
<li><span style="font-family: Arial,Helvetica,sans-serif;">Planning the desired product using marketing research and pricing. </span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif;">The
introduction and promotion of a product so people know the various tools
such as advertising, public relations and marketing communications. </span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif;">Setting the price and let potential customers know about your product and make it available to them. </span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif;">S<span class="long_text short_text" id="result_box" lang="en"><span class="hps">hipment</span> <span class="hps">of goods</span> <span class="hps">to</span> <span class="hps">reach</span> <span class="hps">the</span> <span class="hps">people</span> <span class="hps">who need</span></span></span></li>
</ul>
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<a href="http://marketingbasicconcept.blogspot.com/" target="_blank"><span style="font-family: Arial,Helvetica,sans-serif;"><b> About Marketing</b></span></a></div>
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<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"> </span></span></div>
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<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">This is a Basic Concept Underlying Marketing<span style="font-size: x-small;"> :</span> </span></span></div>
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<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"><b>1<span style="font-size: x-small;">.</span> NEEDS</b><br /> </span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">The core concept of marketing is to understand or feel the
“<span style="color: blue;"><i>human needs</i></span>” that denotes the state of felt deprivation. Therefore
being the marketers you need not go for inventing these needs. Rather
you should try to understand it. The needs are in-built in human nature
itself and thus naturally existed in the composition of human biology
and human condition. When the needs are not satisfied, a person will try
to either reduce the need or look for a substitute object that has the
ability to satisfy the need.</span></span>
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"><br /> </span></span><br />
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">The need for food, clothing, shelter and safety are the basic
physical needs and the needs of belongingness and affection are the
social needs. The individual needs include the need for knowledge and
self expression. </span></span>
</div>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"><b><span style="font-size: x-small;">2.</span> WANTS</b><br /> </span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">Human wants are desires for specific satisfaction of deeper
needs that means the needs become wants when they are directed to
specific object that might satisfy the need. For example, a teenage may
need water to quench his thirst but want to have a cold drink. Human
needs may be few, but their wants are numerous. </span></span></div>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">These wants are
continually shaped and re-shaped by social forces and institutions such
as families, collogues, office neighbours etc. Marketers need not to
create needs because these needs pre-exist in the market. But they can
influence the wants and suggest and inform the consumers about certain
products and persuade them to purchase these by stressing the benefits
of such products.</span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span></div>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"><b><span style="font-size: x-small;">3.</span> DEMANDS</b><br /> </span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">People may have almost unlimited wants. But resources are
limited in compare to the wants they have. Therefore they have to choose
the products that are likely to provide the most value and satisfaction
for their money. When backed by purchasing power, wants become demand.
Thus, demands are basically wants for specific products that are linked
/associated with the ability and willingness to pay for these products. </span></span></div>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">For example, many desire a car such as Mercedes Benz, Toyota, BMW, Honda
etc. but only a few are really willing and able to buy one. Therefore
being a marketing executive you must measure how many people would
actually be willing and able to buy your company’s products than how
many of them want the products.</span></span>
</div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span></div>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"><b><span style="font-size: x-small;">4.</span> PRODUCTS</b><br /> </span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">To satisfy the wants and needs of people the company must
offer their products in the market. That means people purchase the
products to satisfy their needs and wants. Specifically, a product can
be defined as an object, service, activity, person, place, organisation
or idea. You can note here that the tangible items are known as product
while the intangible items are known as service. The hidden use of a
physical objects may be to provide the service. For example a lipstick
is bought to supply service (beautify); toothpaste for whiter teeth –
prevent germs or give fresh breath etc. </span></span></div>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">Therefore it is the job of
marketer to sell the service packages associated with the physical
products. If you give a thought, you will realise that the importance of
a product does not lay not so much in owning them than to use them to
satisfy our wants. For example, we do not buy a bed just to admire it,
but because it aids resting better.</span></span></div>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
<br />
<b><span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: x-small;">5.</span>· EXCHANGE</span></span></b></div>
<div style="text-align: justify;">
<br />
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">We have already got that marketing takes place only when
people decide to satisfy needs and wants through exchange. So in the process of marketing there is exchange value between the two party’s i.e
buyer and seller. The value for buyer is to obtain the desired object
to satisfy its needs and wants while the value for the seller is
generally the profit or the money. For example, hungry people can find
food by hunting, fishing or gathering fruits. They could offer money,
another food or a service in return for food. </span></span></div>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
<br />
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">Marketing focuses on this
last option. Kotler (1984) states that for exchange to take place, it
must satisfy five conditions, namely:</span></span></div>
<div style="text-align: justify;">
<br />
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">(i) There are at least two parties.</span></span><br />
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">
(ii) Each party has something that might be of value to the other party.</span></span><br />
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">
(iii) Each party is capable of communication and delivery.</span></span><br />
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">
(iv) Each party is free to accept or reject the offer.</span></span><br />
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">
(v) Each party believes it is appropriate or desirable to deal with the other party.</span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"> </span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"> </span></span></div>
<div style="text-align: justify;">
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: x-small;"><b>Evolution of Basic Marketing Concepts</b></span> </span></span><br />
<br />
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">A few decades ago, companies face a number of tough
decisions for marketing their products. They had to determine product
features, and quality, establish accompanying services, set the price,
determine the distribution channels, decide how mush to spend on
marketing, and decide how to divide their resources among advertising,
sales force, and other promotion tools. Modern marketing has become very
complex and dynamic. </span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span></div>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">Chronologically, the concepts are classified in five. They are mentioned below:<br /> </span></span></div>
<div style="text-align: justify;">
<b><span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">(i) Production concept,<br />
(ii) Product concept,<br />
(iii) Selling concept,<br />
(iv) Marketing concept, and <br />
(v) Societal Marketing concept.</span></span></b></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></span>
</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://marketingfiles.blogspot.com/2012/12/evolution-of-basic-marketing-concepts.html" title="Evolution of Basic Marketing Concepts"><img alt="Evolution of Basic Marketing Concepts" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilDQ4mE2AGs1dT7i3yE7G98kXzutcLj6zh-ErM6TxPfVGKGBPJiEMdLLoGCC98aeqBM2skxSvxczZ6znzVADlghSPwh5yoijqt7P_cFpugfIO9BgQlqrOJpJ6wbDjAzYZMnbeRQ19ugGw/s1600/marketingconcept.jpg" /></a></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></span>
</div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"><b>(i) Production Concept</b>: </span></span></div>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">This concept assumes
that customers will favour products that are available and highly
affordable and that management should therefore; focus on increasing
production and distribution. Most of producers believe that the
customers prefer only low priced products and so they concentrates on
large scale production to reduce the cost. </span></span></div>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">A firm may apply this concept
in two types of situations:<br /> </span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">(a) When the demand for the product or service is higher than the supply of the same.<br />
(b) When the cost of the product is high and increase in
production is going to reduce the cost due to economics of large scale
production. </span></span></div>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">This concept can work only in a sellers market. In buyer’s
market it fails to market under keen competition. American luxury car
market was captured by Japanese and European car because of this
concept.</span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span></div>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
<br />
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"><b>(ii) Product Concept</b>: </span></span></div>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
<br />
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">This concept assumes
that buyers favour those products that offer the most quality,
performance and features. The producers are of the opinion that it is
the quality of product that attracts the customers, the quality of the
product alone will yield satisfactory sales and profits. </span></span></div>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
<br />
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">Though this
concepts appears to be initially very sound, it failed in actual
operation. Leading companies have produced quality products but have not
been able to push up the sales, unless they take positive steps to
design, pack and price attractively, to place them in proper
distribution channels, bring them to the notice of persons concerned and
convince them that the product is of superior quality. No wise marketer
can follow this philosophy of marketing in this competitive world. </span></span></div>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
<br />
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">This
concept may lead to “marketing myopia” or short-sighted marketing
because of undue concentration on the product rather than the needs and
desires of consumers for whom the products or services produced. </span></span>
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"><br />
<b> </b></span></span><br />
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"><b>(iii) Selling concept</b>: </span></span></div>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
<br />
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">The selling concept assumes that the
consumer’s response will not increase without promotional efforts. Even
the best products cannot have assured sales without the help of sales
promotion and aggressive salesman-ship. It implies, the consumer’s
satisfaction is considered secondary; selling the product is the primary
consideration. </span></span></div>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
<br />
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">The seller in the long run is likely to lose his
customers, who would not be satisfied with the product. Dissatisfied
customers do act on their dissatisfaction. As a result, the dissatisfied
consumers do not purchase further and do not recommend your product to
any of their friends and relatives or they do complain to consume. </span></span></div>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
<br />
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">Since
there are many potential customers, the producer is not very particular
about the reparative sales in monopoly or less competitive markets but
in highly competitive market, the producers are under compulsion to play
attention or reparative purchases. The selling concept starts with the
factory and it focuses on the existing products and promotion and calls
for heavy selling and promotion to obtain profitable sales volume. This
concept may be explained with the help of the following diagram.</span></span><span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"> </span></span></div>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
<br />
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"><b>(iv) Marketing Concept</b>: </span></span></div>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
<br />
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">This is a new idea in the field of
exchanging of goods. Under this concept the organization trice its best
to determine the needs, wants and values of the buyer’s market and takes
all possible steps to deliver the desired satisfaction more effectively
and efficiently than its competitions do. </span></span></div>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
<br />
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">Every attempt is made to
satisfy the wants of customers and to achieve this objective; a special
programme of Market Research is undertaken. The organization fully
understands that it can win the loyalty of its customers and their
appreciation only by providing them satisfactory services in respect of
their needs and wants. Winning the confidence of customers is as good as
fulfilling the goals of the organization. It fully believes in theory
known as customer sovereignty and ensure the maximum welfare of
consumers, thereby ensuring a good amount of profits. </span></span></div>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
<br />
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">This concept
assumes that organizations produce what customer want and thereby yield
consumers’ satisfaction and make profits. This concept may be explained
with the help of the following diagram.</span></span><span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"></span></span><span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"> </span></span></div>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
<br />
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"><b>(v) Societal Marketing Concept</b> : </span></span></div>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
<br />
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">This concept is management
orientation that holds that the key task of the organization is to
determine the needs and wants of target market and to adapt the
organization to deliver the desired satisfaction more effectively and
efficiently than its competitor in a way that preserves or enhances the
customers’ and society’s well being.</span></span><br />
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><br />
<br />
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">Environmental trends like public welfare concerns for better
living quality of life etc. indicate that organization would have to
adopt socially responsible marketing policies and plans in order to
assume social welfare in addition to consumer welfare. </span></span></div>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
<br />
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">The socially
responsible marketing concept is based on the assumption:</span></span></div>
<div style="text-align: justify;">
<br />
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">(a) The mission of an organization is to create satisfied and healthy customers and contribute to the quality of life.</span></span><br />
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">
(b) The organization will not offer a product to customer if it is not in the best interest of customers. </span></span><br />
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">
(c) Marketing plans and programmes shall duly consider
consumers wants, interest, desires, social welfare and corporate needs
e.g. profits. </span></span><br />
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">
(d) The organization will offer long run customer and public welfare.</span></span><br />
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><br />
<br />
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">The last two concepts of current market philosophy have been
extensively adopted and widely accepted in the interest of the
organization, the consumer and society.</span></span></div>
<div style="text-align: justify;">
<br />
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">The first three concepts remained successful till competitors
did not emerge in a large number and supply was less than demand. As the
numerous competitors came into market it became flooded with goods and
services of same quality and price. </span></span></div>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
<br />
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">That led producers to give
importance on selling efforts like personal selling and advertisement.
But the selling efforts of the producers did not last long. As almost
all producers applied the same sort of selling efforts. Ultimately, the
producers started price-war to increase their market share but all of
them were adversely affected in price-war. Thus during those periods
marketing managers were in big crisis. </span></span></div>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
<br />
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">Some enlightened marketing
managers thought changing of their basic attitude and philosophy to
solve the crisis. They started to take into con-sideration of needs,
wants, tastes and preferences of consumers for marketing their products.
This idea saved them from un-necessary selling efforts including false
propaganda and protected them from going out of market with the adoption
of this concept. The first three concept are known as traditional
concept and the last two concepts are known as Modern marketing concept. </span></span></div>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
</div>
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"></span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">Knowing and understanding about Internet Marketing</span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"><b>Internet Marketing</b>,
also commonly called internet business or online business is a way of
marketing (marketing) use the internet facility or online. Difference
with conventional marketing is usually done in the business world in
general, require the face-to-face between the seller and the prospective
buyer, in internet marketing all transactions (from the offering to
pay) is done with the help of sophisticated internet technology (virtual
world).</span></span></div>
<div style="text-align: justify;">
</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://marketingfiles.blogspot.com/2012/12/knowing-and-understanding-about.html" title="Knowing and understanding about Internet Marketing"><img alt="Knowing and understanding about Internet Marketing" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcuLZH57pF2p517qA2uHWEIl4Hg8MKWo9ceMIMx06L1HmKrvZ2FbYkKs6C1gySOTn1Kwn2FwM_ZTYuLk4guzAKedjT9kxfTo5c9a53Nbr_q3T86-YzhUHowidqGc5PDxs37uMmKYNuQ5o/s200/internetmarketing.jpg" width="200" /></a></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">With
a market share of Internet Marketing you will be more widespread, no
longer limited distance inter-city or inter-island but already the
continent though. remember, there are about 1.5 billion internet users
worldwide, it's all your market 24 hours a day, 365 days a year.</span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">However,
Internet Marketing is not a scheme, Äúget rich quick, Äù or business
that can make you rich quick fast in just one day. Internet Marketing is
a business or business as business in general, which requires
commitment, skill and of course the capital.</span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">Unlike
businesses in general should require huge capital and risk in order to
gain a big advantage as well, In the Internet Marketing business offers:</span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">- Zero Risk (small loss rate even none at all)</span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">- Big Profit (can be a great advantage because there is no such high overhead costs on businesses in general)</span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">- Time Freedom (have the time freedom to do so without any rules at the time as a regular business).</span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">Some forms of Internet Marketing including:</span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></span></div>
<div style="text-align: justify;">
<b><span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">1. Sell poduk or Self Service</span></span></b></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">The
market share of internet it was very spacious, where there are millions
of people who have had problems and tried to solve the problem by going
looking for information on the internet at any time.</span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">Well, the task is you who have to solve every problem by giving a solution to every problem faced by the online world explorers.</span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">The
form solution can range from making your ebook shaped to the form of
video tutorials. Later on when the explorers cyberspace that need your
product (e-book or video tutorial) about the problems they face during
this, then that's when you can offer your product and at that time there
was a price to pay so that they profit would be there in the palm of
your hand.</span></span></div>
<div style="text-align: justify;">
<b><span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></span></b></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"><b>2. Sell poduk or Services of Others</b> (Affiliate Marketing)</span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">Type
of business is that in a conventional business can also be called an
agent, because the agent does not have to make a product but enough
market products that she likes then on will get a commission.</span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">So is the Affiliate Marketing business,
an affiliate marketer promoting the product enough that he likes on the
internet, and he will get a commission if someone who buys the product
through the link, the system is suitable for those of you who want to
quickly be income from the internet.</span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">For
example, there is a product called Secret Affiliate Amazon owned my
colleagues who sell ebook on how to get the dollars to create a website
online store selling products from amazon.com. If you are interested in
the ebook, you can buy and sell it back and will get a commission from
the sale of the ebook, Great commission depending on the distribution of
the product owner.</span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">You can also follow the affiliate program such as:</span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">- Www.Paydotcom.com</span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">- Www.click2sell.com</span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">- Www.ClickBank.com (specifically digital products)</span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">- Www.amazon.com</span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">- Www.CJ.com</span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"><b>3. Sell Licensed Reseller</b> (Selling products under license from owner)</span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">Many
of the products and services that you can sell back after getting a
license from the original owner. you can look it up on google by typing
in keywords, Äúmaster resale rights, Äù, for example
www.SureFireWealth.com.</span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></span></div>
<div style="text-align: justify;">
<b><span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">4. Creating a Website Portal</span></span></b></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">The
website portal is a website that contains information that is
interesting and varied and can provide added value for visitors to
read. Portal www.amazon.com book sales, etc..</span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></span></div>
<div style="text-align: justify;">
<b><span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">5. Create a Blog</span></span></b></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">Blogs
are online diaries where you can add the information / content easily
at any time, blogs can also be used as a marketing or promotional tool
where you can enter your blog content containing information or a review
or a review of a product that you sell, so expect visitors who came to
be interested in your product review and will be interested in buying
them.</span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">Now you must have understood, and understood even be interested in the internet marketing business.</span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">How you are interested in Internet Marketing?</span></span></div>
<div style="text-align: justify;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"> </span></span></div>
<div style="text-align: justify;">
<span style="font-family: Arial,Helvetica,sans-serif;"></span>
<div style="text-align: justify;">
<span style="font-family: Arial,Helvetica,sans-serif;"><b> <a href="http://marketingbasicconcept.blogspot.com/" target="_blank">About Marketing</a></b></span></div>
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></span></div>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
</div>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7060027870662531913.post-16069210694578191132022-03-11T05:07:00.000+05:002022-03-11T05:07:42.898+05:00Continental Biscuits Limited (CBL) Export<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<div lang="" style="margin-bottom: 0in;">
<span class="sd-abs-pos" style="left: 3.73in; position: absolute; top: -1in; width: 316px;"></span></div>
<div align="JUSTIFY" lang="en-GB" style="margin-bottom: 0in; text-align: left;">
<br />
</div>
<div align="JUSTIFY" lang="en-GB" style="break-before: page; line-height: 150%; margin-bottom: 0in; page-break-before: always;">
<br />
</div>
<div align="CENTER" style="line-height: 100%; margin-bottom: 0in;">
<span style="color: black;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>Table
of Contents</b></span></span></span></div>
<div style="background: rgb(255, 255, 255); line-height: 100%; margin-bottom: 0in;">
<br />
</div>
<div style="background: rgb(255, 255, 255); line-height: 100%; margin-bottom: 0in;">
<br />
</div>
<div style="background: rgb(255, 255, 255); line-height: 100%; margin-bottom: 0in;">
<br />
</div>
<div style="background: rgb(255, 255, 255); line-height: 100%; margin-bottom: 0in;">
<br />
</div>
<div style="background: rgb(255, 255, 255); line-height: 100%; margin-bottom: 0in;">
<span style="color: #333333;"><span face="Arial, sans-serif"><span style="font-size: small;"><u><b>Title</b></u></span></span></span><span style="color: #333333;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>
</b></span></span></span><span style="color: #333333;"><span face="Arial, sans-serif"><span style="font-size: small;"><u><b>Page
No</b></u></span></span></span></div>
<div align="JUSTIFY" style="background: rgb(255, 255, 255); line-height: 100%; margin-bottom: 0in;">
<br />
</div>
<div style="background: rgb(255, 255, 255); line-height: 100%; margin-bottom: 0in;">
<br />
</div>
<ul>
<li><div style="background: rgb(255, 255, 255); line-height: 100%; margin-bottom: 0in;">
<span style="color: black;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>Corporate
overview 03</b></span></span></span></div>
</li>
<li><div style="background: rgb(255, 255, 255); line-height: 100%; margin-bottom: 0in;">
<span style="color: black;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>Shares
Division 04</b></span></span></span></div>
</li>
<li><div style="background: rgb(255, 255, 255); line-height: 100%; margin-bottom: 0in;">
<span style="color: black;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>Company
Profile 05</b></span></span></span></div>
</li>
<li><div style="background: rgb(255, 255, 255); line-height: 100%; margin-bottom: 0in;">
<span style="color: black;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>Performance 06</b></span></span></span></div>
</li>
<li><div style="background: rgb(255, 255, 255); line-height: 100%; margin-bottom: 0in;">
<span style="color: black;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>Export
Products 07</b></span></span></span></div>
</li>
<li><div style="background: rgb(255, 255, 255); line-height: 100%; margin-bottom: 0in;">
<span style="color: black;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>Industry
overview 08</b></span></span></span></div>
</li>
<li><div style="background: rgb(255, 255, 255); line-height: 100%; margin-bottom: 0in;">
<span style="color: black;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>Exports
detail 09</b></span></span></span></div>
</li>
<li><div style="background: rgb(255, 255, 255); line-height: 100%; margin-bottom: 0in;">
<span style="color: black;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>Exports
Constraints 15</b></span></span></span></div>
</li>
<li><div style="background: rgb(255, 255, 255); line-height: 100%; margin-bottom: 0in;">
<span style="color: black;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>Government
Role 22</b></span></span></span></div>
</li>
<li><div style="background: rgb(255, 255, 255); line-height: 100%; margin-bottom: 0in;">
<span style="color: black;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>Pricing 16</b></span></span></span></div>
</li>
<li><div style="background: rgb(255, 255, 255); line-height: 100%; margin-bottom: 0in;">
<span style="color: black;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>Distribution
19</b></span></span></span></div>
</li>
<li><div style="background: rgb(255, 255, 255); line-height: 100%; margin-bottom: 0in;">
<span style="color: black;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>Promotion 20</b></span></span></span></div>
</li>
<li><div style="background: rgb(255, 255, 255); line-height: 100%; margin-bottom: 0in;">
<span style="color: black;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>SWOT
Analysis 21</b></span></span></span></div>
</li>
<li><div style="background: rgb(255, 255, 255); line-height: 100%; margin-bottom: 0in;">
<span style="color: black;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>Certifications 25</b></span></span></span></div>
</li>
<li><div style="background: rgb(255, 255, 255); line-height: 100%; margin-bottom: 0in;">
<span style="color: black;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>PTA
(Mauritius) 27</b></span></span></span></div>
</li>
<li><div align="JUSTIFY" style="background: rgb(255, 255, 255); line-height: 100%; margin-bottom: 0in;">
<span style="color: black;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>Recommendations 28</b></span></span></span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="color: black;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>Bibliography
</b></span></span></span><span style="color: red;"><span face="Arial, sans-serif"><span style="font-size: small;"><b> </b></span></span></span><span style="color: black;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>29</b></span></span></span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="color: black;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>Annexure 30</b></span></span></span></div>
</li>
</ul>
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<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<span style="font-size: large;"><b>CORPORATE
OVERVIEW</b></span></div>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-size: medium;">Continental
Biscuits Limited (CBL) was founded in 1984 following a Joint Venture
between the family of Hasan Ali Khan and the Group Danone, the French
food giants. In the year 2007 Danone sold their biscuits category to
Kraft Foods of USA. Today the company has a joint venture with Kraft
Foods with a shareholding of 50.5% and 49.5% respectively. </span>
</div>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-size: medium;">For more
than two decades CBL is engaged in the manufacturing and marketing of
the brand LU. They have an array of products which are pre-eminent in
the branded biscuit business both in Pakistan and abroad. Our
unrivalled portfolio of brands has been meeting consumer needs for
well over two decades and includes such favorites as TUC, Candi,
Prince and Tiger. It produces some of the best known crackers, cream
variants, plain and ingredient-based biscuits. Manufacturing location
based in Sukkur is a centre of excellence which provides employment
to 2200 people in the region. Our marketing, sales, finance,
commercial, IT and the human resources functions are located in the
head office in Karachi employing a total of 180 employees. As a part
of the leading FMCG its head office has close links both with the
Regional Offices of Kraft in UAE and its manufacturing plant in
Sukkur. </span>
</div>
<div align="CENTER" lang="en-GB" style="line-height: 150%; margin-bottom: 0in;"><br />
</div>
<div align="CENTER" lang="en-GB" style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" lang="en-GB" style="line-height: 150%; margin-bottom: 0in;">
<span face="Arial, sans-serif"><span style="font-size: x-large;">Shares division</span></span></div>
<div align="JUSTIFY" lang="en-GB" style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" lang="en-GB" style="line-height: 150%; margin-bottom: 0in;"><br /></div>
<div align="JUSTIFY" lang="en-GB" style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<span style="font-size: large;"><b>COMPANY
PROFILE:</b></span><span face="Arial, sans-serif"><span style="font-size: small;"><br /><br />Incorporated
in 1984, the success story of LU in Pakistan began with the
initiative of Hasan Ali Khan (the founder of Continental Biscuits),
who signed a joint venture agreement with Generale Biscuits, the
global manufacturers of the LU range, which was subsequently acquired
by the Danone Group. Expansive investments were made including the
import of technology and professional expertise from abroad. The
first undertaking was to set up a factory and establish distribution
centers in the country with the ultimate objective of commencing
operations and marketing our products in Pakistan. CBL thus started
its' operations in the country since September 1986 with an initial
strength of 200 employees. <br /><br />The company first introduced its'
innovative brands - TUC, Prince and Candi which proved to be an
instant success. With global merger of Generale Biscuit and the
Danone Group, a more comprehensive range of products and technical
know-how became available to CBL. The company at present has an
outstanding portfolio, under its power brands of TUC, Prince, Tiger
and Candi. These brands have an array of products that falls into the
category of plain biscuits, cream variants, crackers and ingredients
based.</span></span></div>
<div align="JUSTIFY" lang="en-GB" style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" lang="en-GB" style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" lang="en-GB" style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" lang="en-GB" style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" lang="en-GB" style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<span style="font-size: large;"><b>PERFORMANCE</b></span></div>
<div style="margin-bottom: 0in;">
<br />
</div>
<table border="1" bordercolor="#000000" cellpadding="7" cellspacing="0" frame="HSIDES" rules="GROUPS" style="width: 565px;">
<colgroup><col width="269"></col>
<col width="269"></col>
</colgroup><tbody>
<tr valign="TOP">
<td height="68" width="269">
<div align="CENTER">
<span style="color: black;"><span style="font-size: medium;"><b>year</b></span></span></div>
</td>
<td width="269">
<div align="CENTER">
<span style="color: black;"><span style="font-size: medium;"><b>Sales in Rs</b></span></span></div>
</td>
</tr>
</tbody>
<tbody>
<tr valign="TOP">
<td bgcolor="#c0c0c0" height="69" width="269">
<div align="CENTER">
<span style="color: black;"><span style="font-size: medium;"><b>1986</b></span></span></div>
</td>
<td bgcolor="#c0c0c0" width="269">
<div align="CENTER">
<span style="color: black;"><span style="font-size: medium;">20 millions</span></span></div>
</td>
</tr>
<tr valign="TOP">
<td height="69" width="269">
<div align="CENTER">
<span style="color: black;"><span style="font-size: medium;"><b>2003</b></span></span></div>
</td>
<td width="269">
<div align="CENTER">
<span style="color: black;"><span style="font-size: medium;">2 billions</span></span></div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#c0c0c0" height="68" width="269">
<div align="CENTER">
<span style="color: black;"><span style="font-size: medium;"><b>2010</b></span></span></div>
</td>
<td bgcolor="#c0c0c0" width="269">
<div align="CENTER">
<span style="color: black;"><span style="font-size: medium;">5 billions</span></span></div>
</td>
</tr>
</tbody>
</table>
<div style="margin-bottom: 0in; margin-left: 0.5in;">
<br />
</div>
<div align="JUSTIFY" lang="en-GB" style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" lang="en-GB" style="line-height: 150%; margin-bottom: 0in;">
</div>
<div align="CENTER" style="line-height: 150%; margin-bottom: 0in;">
<span face="Arial, sans-serif"><span style="font-size: x-large;"><span lang="en-GB"><b>Exports
Products</b></span></span></span></div>
<div align="JUSTIFY" lang="en-GB" style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" lang="en-GB" style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
</div>
<div align="JUSTIFY" lang="en-GB" style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
</div>
<div align="JUSTIFY" lang="en-GB" style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" lang="en-GB" style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<span style="font-size: large;"><b>Industry
Overview</b></span></div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<span style="font-size: medium;"><b>Continental vs.
Industry </b></span>
</div>
<div style="margin-bottom: 0in;">
<span style="font-size: medium;">Industry: 60 %</span></div>
<div style="margin-bottom: 0in;">
<span style="font-size: medium;">Continental: 40 %</span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
</div>
<div align="JUSTIFY" lang="en-GB" style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" lang="en-GB" style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" lang="en-GB" style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="line-height: 150%; margin-bottom: 0in;">
<span face="Arial, sans-serif"><span style="font-size: x-large;"><span lang="en-GB">Export
Detail</span></span></span></div>
<div align="CENTER" style="line-height: 150%; margin-bottom: 0in;">
<span face="Arial, sans-serif"><span style="font-size: small;"><span lang="en-GB"><b>Value
(US thousand $)</b></span></span></span></div>
<table border="1" bordercolor="#00ffff" cellpadding="7" cellspacing="0" style="width: 680px;">
<colgroup><col width="42"></col>
<col width="43"></col>
<col width="43"></col>
<col width="43"></col>
<col width="43"></col>
<col width="43"></col>
<col width="43"></col>
<col width="43"></col>
<col width="43"></col>
<col width="43"></col>
<col width="43"></col>
<col width="42"></col>
</colgroup><tbody>
<tr valign="TOP">
<td bgcolor="#d2eaf1" height="149" width="42">
<div align="CENTER" lang="en-GB" style="margin-left: 0.08in; margin-right: 0.08in;">
<span face="Arial, sans-serif"><span style="font-size: small;"><b>Year</b></span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB" style="margin-left: 0.08in; margin-right: 0.08in;">
<span face="Arial, sans-serif"><span style="font-size: small;"><b>Month</b></span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB" style="margin-left: 0.08in; margin-right: 0.08in;">
<span face="Arial, sans-serif"><span style="font-size: small;"><b>Congo</b></span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB" style="margin-left: 0.08in; margin-right: 0.08in;">
<span face="Arial, sans-serif"><span style="font-size: small;"><b>Somalia</b></span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB" style="margin-left: 0.08in; margin-right: 0.08in;">
<span face="Arial, sans-serif"><span style="font-size: small;"><b>S Africa</b></span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB" style="margin-left: 0.08in; margin-right: 0.08in;">
<span face="Arial, sans-serif"><span style="font-size: small;"><b>Afghanistan</b></span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB" style="margin-left: 0.08in; margin-right: 0.08in;">
<span face="Arial, sans-serif"><span style="font-size: small;"><b>Ethopia</b></span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB" style="margin-left: 0.08in; margin-right: 0.08in;">
<span face="Arial, sans-serif"><span style="font-size: small;"><b>Mauritius</b></span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB" style="margin-left: 0.08in; margin-right: 0.08in;">
<span face="Arial, sans-serif"><span style="font-size: small;"><b>S-arabia</b></span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB" style="margin-left: 0.08in; margin-right: 0.08in;">
<span face="Arial, sans-serif"><span style="font-size: small;"><b>Uganda</b></span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB" style="margin-left: 0.08in; margin-right: 0.27in;">
<span face="Arial, sans-serif"><span style="font-size: small;"><b>Liberia</b></span></span></div>
</td>
<td bgcolor="#d2eaf1" width="42">
<div align="CENTER" lang="en-GB" style="margin-left: 0.08in; margin-right: 0.08in;">
<span face="Arial, sans-serif"><span style="font-size: small;"><b>Namibia</b></span></span></div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#a5d5e2" height="40" rowspan="4" width="42">
<div align="CENTER" lang="en-GB" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" lang="en-GB" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;"><b>2010</b></span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span style="color: #0070c0;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>09</b></span></span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">10</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">27</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">470</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">112</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">50</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="42">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span style="color: #0070c0;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>10</b></span></span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">493</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">108</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">34</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="42">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span style="color: #0070c0;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>11</b></span></span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">10</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">492</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">119</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="42">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span style="color: #0070c0;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>12</b></span></span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">348</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">49</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">33</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="42">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#a5d5e2" height="39" rowspan="8" width="42">
<div align="CENTER" lang="en-GB" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" lang="en-GB" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" lang="en-GB" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" lang="en-GB" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;"><b>2011</b></span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span style="color: #0070c0;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>01</b></span></span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">09</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">12</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">1316</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">39</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">07</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="42">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span style="color: #0070c0;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>02</b></span></span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">21</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">601</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">56</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">85</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="42">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span style="color: #0070c0;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>03</b></span></span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">20</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">814</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">21</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">03</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">24</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="42">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span style="color: #0070c0;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>04</b></span></span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">10</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">1122</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">48</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">69</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="42">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span style="color: #0070c0;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>05</b></span></span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">3039</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">100</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="42">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span style="color: #0070c0;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>06</b></span></span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">22</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">54</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">6831</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">93</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">41</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="42">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span style="color: #0070c0;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>07</b></span></span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">01</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">23</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">10</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">1351</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">83</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">17</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#a5d5e2" width="42">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span style="color: #0070c0;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>08</b></span></span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">09</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">2365</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">48</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">30</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="43">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
<td bgcolor="#d2eaf1" width="42">
<div align="CENTER" lang="en-GB">
<span face="Arial, sans-serif"><span style="font-size: small;">0</span></span></div>
</td>
</tr>
</tbody></table>
<div style="line-height: 150%; margin-bottom: 0in;">
<span face="Arial, sans-serif"><span style="font-size: medium;"><span lang="en-GB">Source:
See Annexure </span></span></span>
</div>
<div align="CENTER" lang="" style="line-height: 150%; margin-bottom: 0in;">
</div>
<div lang="en-GB" style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" lang="en-GB" style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" lang="en-GB" style="line-height: 150%; margin-bottom: 0in;">
<span face="Arial, sans-serif"><span style="font-size: x-large;">Export Growth</span></span></div>
<div align="CENTER" lang="en-GB" style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<table border="1" bordercolor="#000000" cellpadding="7" cellspacing="0" frame="HSIDES" rules="GROUPS" style="width: 571px;">
<colgroup><col width="272"></col>
<col width="272"></col>
</colgroup><tbody>
<tr valign="TOP">
<td bgcolor="#8064a2" height="51" width="272">
<div align="CENTER" lang="en-GB">
<span style="color: white;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>Year</b></span></span></span></div>
</td>
<td bgcolor="#8064a2" width="272">
<div align="CENTER">
<span style="color: white;"><span face="Arial, sans-serif"><span style="font-size: small;"><span lang="en-GB"><b>%
growth</b></span></span></span></span></div>
</td>
</tr>
</tbody>
<tbody>
<tr valign="TOP">
<td bgcolor="#8064a2" height="52" width="272">
<div align="CENTER" lang="en-GB">
<span style="color: white;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>2005</b></span></span></span></div>
</td>
<td bgcolor="#d8d8d8" width="272">
<div align="CENTER">
<span face="Arial, sans-serif"><span style="font-size: small;"><span lang="en-GB">100</span></span></span><span face="Arial, sans-serif"><span style="font-size: small;"><span lang="en-GB"><b>%</b></span></span></span></div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#8064a2" height="52" width="272">
<div align="CENTER" lang="en-GB">
<span style="color: white;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>2006</b></span></span></span></div>
</td>
<td width="272">
<div align="CENTER">
<span face="Arial, sans-serif"><span style="font-size: small;"><span lang="en-GB">57</span></span></span><span face="Arial, sans-serif"><span style="font-size: small;"><span lang="en-GB"><b>%</b></span></span></span></div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#8064a2" height="52" width="272">
<div align="CENTER" lang="en-GB">
<span style="color: white;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>2007</b></span></span></span></div>
</td>
<td bgcolor="#d8d8d8" width="272">
<div align="CENTER">
<span face="Arial, sans-serif"><span style="font-size: small;"><span lang="en-GB">51</span></span></span><span face="Arial, sans-serif"><span style="font-size: small;"><span lang="en-GB"><b>%</b></span></span></span></div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#8064a2" height="52" width="272">
<div align="CENTER" lang="en-GB">
<span style="color: white;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>2008</b></span></span></span></div>
</td>
<td width="272">
<div align="CENTER">
<span face="Arial, sans-serif"><span style="font-size: small;"><span lang="en-GB">72</span></span></span><span face="Arial, sans-serif"><span style="font-size: small;"><span lang="en-GB"><b>%</b></span></span></span></div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#8064a2" height="52" width="272">
<div align="CENTER" lang="en-GB">
<span style="color: white;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>2009</b></span></span></span></div>
</td>
<td bgcolor="#d8d8d8" width="272">
<div align="CENTER">
<span face="Arial, sans-serif"><span style="font-size: small;"><span lang="en-GB">12</span></span></span><span face="Arial, sans-serif"><span style="font-size: small;"><span lang="en-GB"><b>%</b></span></span></span></div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#8064a2" height="51" width="272">
<div align="CENTER" lang="en-GB">
<span style="color: white;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>2010</b></span></span></span></div>
</td>
<td width="272">
<div align="CENTER">
<span face="Arial, sans-serif"><span style="font-size: small;"><span lang="en-GB">28</span></span></span><span face="Arial, sans-serif"><span style="font-size: small;"><span lang="en-GB"><b>%</b></span></span></span></div>
</td>
</tr>
</tbody>
</table>
<div align="JUSTIFY" lang="en-GB" style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" lang="en-GB" style="line-height: 150%; margin-bottom: 0in;">
<span face="Arial, sans-serif"><span style="font-size: small;">Source: Mr Rizwan
Farooqui, Export Manager, continental biscuits</span></span></div>
<div align="JUSTIFY" lang="en-GB" style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" lang="en-GB" style="line-height: 150%; margin-bottom: 0in;"><br />
</div>
<div align="CENTER" lang="en-GB" style="line-height: 150%; margin-bottom: 0in;">
<span face="Arial, sans-serif"><span style="font-size: x-large;"><b>Exports Break outs</b></span></span></div>
<div align="JUSTIFY" lang="en-GB" style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" lang="en-GB" style="line-height: 150%; margin-bottom: 0in;"><br />
</div>
<div align="CENTER" style="line-height: 150%; margin-bottom: 0in;">
<span face="Arial, sans-serif"><span style="font-size: x-large;"><span lang="en-GB">Export
Areas</span></span></span></div>
<div align="JUSTIFY" lang="en-GB" style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<ul>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span face="Arial, sans-serif"><span style="font-size: small;">Africa</span></span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span face="Arial, sans-serif"><span style="font-size: small;">Mauritius</span></span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span face="Arial, sans-serif"><span style="font-size: small;">Cameroon</span></span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span face="Arial, sans-serif"><span style="font-size: small;">Dubai</span></span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span face="Arial, sans-serif"><span style="font-size: small;">Nigeria</span></span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span face="Arial, sans-serif"><span style="font-size: small;">Bahrain</span></span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span face="Arial, sans-serif"><span style="font-size: small;">Madagascar</span></span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span face="Arial, sans-serif"><span style="font-size: small;">Congo</span></span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span face="Arial, sans-serif"><span style="font-size: small;">Yemen</span></span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span face="Arial, sans-serif"><span style="font-size: small;">Guinea</span></span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span face="Arial, sans-serif"><span style="font-size: small;">Saudi
Arabia</span></span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span face="Arial, sans-serif"><span style="font-size: small;">Togo</span></span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span face="Arial, sans-serif"><span style="font-size: small;">Oman </span></span>
</div>
</li>
</ul>
<div align="JUSTIFY" lang="en-GB" style="line-height: 150%; margin-bottom: 0in;"><br /></div>
<div align="JUSTIFY" lang="en-GB" style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" lang="en-GB" style="line-height: 150%; margin-bottom: 0in;">
<span face="Arial, sans-serif"><span style="font-size: x-large;">Export Vs local sale</span></span></div>
<div style="margin-bottom: 0in;">
<span style="font-size: large;"><b>SALES
COMPARISON</b></span><span style="font-size: large;">:</span></div>
<div style="margin-bottom: 0in;">
<span style="font-size: medium;">EXPORT: 10 %</span></div>
<div style="margin-bottom: 0in;">
<span style="font-size: medium;">LOCAL : 90 %</span></div>
<div align="JUSTIFY" lang="en-GB" style="line-height: 150%; margin-bottom: 0in;">
<br /></div>
<div align="CENTER" style="margin-bottom: 0in;">
<span style="font-size: large;"><b>CONSTRAINTS
IN EXPORT</b></span></div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<ul>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Image of Pakistan</span></div>
</li>
</ul>
<ul>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Remittance problem
(trade credit )</span></div>
</li>
</ul>
<div style="margin-bottom: 0in; margin-left: 0.75in;">
<br /></div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<span style="font-size: large;"><b>GOVERNMENT
ROLE IN PROMOTING EXPORT</b></span></div>
<ul>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">No duty on Biscuits
export </span>
</div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Various trade
promoting government bodies are working for agri-based food products</span></div>
</li>
</ul>
<div style="margin-bottom: 0in; margin-left: 0.75in;"><br /></div>
<div style="margin-bottom: 0in; margin-left: 0.75in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<span style="font-size: large;"><b>PRICES
FOR EXPORT:</b></span></div>
<ul>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Prices are
higher than local market.</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">It uses mass
market product quality and charge premium prices.</span></div>
</li>
</ul>
<div style="margin-bottom: 0in; margin-left: 0.5in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br /></div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<span style="font-size: large;"><b>DISTRIBUTION
CHANNELS FOR EXPORT</b></span></div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<ul>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Company appointed one
distributor in Afghanistan for controlling marketing functions there</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">In other countries
sales agents proceeds sale to all channels including stores.</span></div>
</li>
</ul>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in; text-indent: 0.25in;">
<span style="font-size: large;"><b>SHIPPING
LINES:</b></span></div>
<ul>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">MAERSK</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">SAF MARINE </span>
</div>
</li>
</ul>
<div style="margin-bottom: 0in;"><br /></div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<span style="font-size: large;"><b>PROMOTION
STRATEGY:</b></span></div>
<ul>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Advertising</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Child activities in
school</span></div>
</li>
</ul>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<span style="font-size: large;"><b>COMPETITIORS:</b></span></div>
<div style="margin-bottom: 0in; margin-left: 0.5in;">
<span style="font-size: medium;">ENGLISH
BISCUITS MANUFACTURER</span></div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<span style="font-size: large;"><b>HS
CODE:</b></span></div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<span style="font-size: medium;">HS Code of sweet biscuits </span>
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<span style="color: #00b050;"><span style="font-family: Broadway, fantasy;"><span style="font-size: 80pt;">1905.31</span></span></span><span style="font-size: 80pt;">
</span>
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<span style="font-size: large;"><b>SWOT
ANALYSIS</b></span></div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<span style="font-size: large;"><b>Strength</b></span><span style="font-size: medium;"><b>:</b></span></div>
<ul>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Quality </span>
</div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Innovation</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Standards</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">leader in the
biscuits industry</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">long-term
sustainability</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">delivering timely &
consistently</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">minimizing impact on
the environment</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Zero rejections </span>
</div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">High Demand</span></div>
</li>
</ul>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<span style="font-size: large;"><b>WEAKNESS:</b></span></div>
<ul>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Low production
capacity of certain brands</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Pak Image </span>
</div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Not having state of
the art technology</span></div>
</li>
</ul>
<div style="margin-bottom: 0in; margin-left: 0.25in;">
<br />
</div>
<div style="margin-bottom: 0in; margin-left: 0.25in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<span style="font-size: large;"><b>OPPORTUNITIES:</b></span></div>
<div style="margin-bottom: 0in;">
<span style="font-size: large;"><b>Australia</b></span></div>
<div style="margin-bottom: 0in;">
<span style="font-size: medium;">Australian food and
grocery council has said that operating profits of Australia's food
manufactures are expected to fall by an average of 4.4 % in 2012-13
because Australian government is imposing carbon tax.</span></div>
<div style="margin-bottom: 0in;">
<span face="Arial, sans-serif"><span style="font-size: x-large;">China</span></span></div>
<div style="margin-bottom: 0in;">
<span face="Arial, sans-serif"><span style="font-size: small;">China’s
online super market </span></span>
</div>
<div style="margin-bottom: 0in;">
<span face="Arial, sans-serif"><span style="font-size: small;">Director
of data driven marketing Asia (DDMA) said:</span></span></div>
<ul>
<li><div style="margin-bottom: 0in;">
<span face="Arial, sans-serif"><span style="font-size: small;">China’s
online super markets, a great entry platform for internationals.</span></span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span face="Arial, sans-serif"><span style="font-size: small;">65%
willing to buy</span></span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span face="Arial, sans-serif"><span style="font-size: small;">Age
25-35</span></span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span face="Arial, sans-serif"><span style="font-size: small;">White
collar jobs</span></span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span face="Arial, sans-serif"><span style="font-size: small;">Not
price sensitive</span></span></div>
</li>
</ul>
<div style="margin-bottom: 0in;">
<span face="Arial, sans-serif"><span style="font-size: small;"><i><b>People
are using Biscuits as substitute of fast food now</b></i></span></span></div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<span style="font-size: large;"><b>THREATS:</b></span></div>
<ul>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">US FDA is imposing
more complicated standards for restricting sub standardized imports</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Local biscuits
manufactures are capturing price conscious customers</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Tiffany brand is
competing in Afghanistan</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Gibbs produces copy
products and affecting sales</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Credit sales by small
companies to retailers and distributors.</span></div>
</li>
</ul>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;"><br /></div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<span style="font-size: large;"><b>PAKISTAN
MINISTRY OF COMMERCE AND TDAP</b></span></div>
<div style="margin-bottom: 0in;">
<span style="font-size: medium;">Pakistan ministry of
commerce and trade development authority of Pakistan are showing keen
interest in export of food items and taken up this issue to state
bank for </span><span style="font-size: medium;"><i>increasing credit lines </i></span><span style="font-size: medium;">to
farmers and food exporters.</span></div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;"><br /></div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<span style="font-size: large;"><b>CERTIFICATIONS</b></span></div>
<ul>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">OHSAS 18001 </span>
</div>
</li>
</ul>
<ul>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">ISO 14001</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">ISO 9001</span></div>
</li>
</ul>
<div style="margin-bottom: 0in; margin-left: 0.5in;"><br /></div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<span style="font-size: large;"><b>PREFERENTIAL
TRADE AGREEMENT (</b></span><span style="font-size: large;"><b>MAURITIUS)</b></span></div>
<div style="margin-bottom: 0in;">
<span style="font-size: medium;">Mauritius Import duty
reduced from 30 % to 06 % after this agreement which have great
impact on biscuits export</span><span style="font-size: large;"><b>.</b></span></div>
<div style="margin-bottom: 0in;">
<span style="font-size: small;"><b>Source: www.moc.pk</b></span></div>
<div style="margin-bottom: 0in; margin-left: 0.5in;">
<br />
</div>
<div style="margin-bottom: 0in; margin-left: 0.5in;">
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<span style="font-size: large;"><b>POINTS TO
BE PONNDER FOR EXPORTS</b></span></div>
<ul>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">First WE should
overlook the competitive advantage </span>
</div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Select market</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Visit to market</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Cost of availability</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">How to place that
product </span>
</div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Research to market</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Calculate tariff</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Port transportation
cost</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Sea insurance</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Distribution cost</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Duty of export</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Freight charges</span></div>
</li>
</ul>
<div style="margin-bottom: 0in; margin-left: 0.5in;"><br /></div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<span style="font-size: large;"><b>Recommendations:</b></span></div>
<ul>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Enhance Exports in
china and Australia</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Increase Production
capacity</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Avoid American
Markets until new standards achievement.</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Launch Diversified
products which are difficult to copy. e.g. candy </span>
</div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">On line marketing</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Asian countries
Biscuits manufacturers need better regulation, harmonized safety
standard</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Third party
certification and audit will be appreciated for exports by biscuits
industry.</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Government
Intervention is necessary for promotion of biscuits export.</span></div>
</li>
</ul>
<div align="JUSTIFY" lang="en-GB" style="line-height: 150%; margin-bottom: 0in;"><br /></div>
<h1 class="western">
Bibliography</h1>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<span face="Arial, sans-serif"><span style="font-size: small;"><b>Mr
Rizwan Farooqui Export manager CBL (Interview)</b></span></span></div>
<div style="margin-bottom: 0in;">
<span style="color: #009933;"><span style="color: black;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>www.</b></span></span></span></span><span style="color: #009933;"><span style="color: black;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>continentalbiscuits</b></span></span></span></span><span style="color: #009933;"><span style="color: black;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>.com.pk</b></span></span></span></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="color: black;"><span face="Arial, sans-serif"><span style="font-size: small;"><span lang=""><b>www.
</b></span></span></span></span><span style="color: blue;"><u><a href="http://www.food/"><span style="color: black;"><span face="Arial, sans-serif"><span style="font-size: small;"><span lang=""><b>food</b></span></span></span></span></a></u></span><span style="color: black;"><span face="Arial, sans-serif"><span style="font-size: small;"><span lang=""><b>
navigator-asia </b></span></span></span></span>
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="color: blue;"><u><a href="http://www.moc.pk/"><span style="color: black;"><span face="Arial, sans-serif"><span style="font-size: small;"><span lang=""><b>www.moc.pk</b></span></span></span></span></a></u></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="color: black;"><span face="Arial, sans-serif"><span style="font-size: small;"><span lang=""><b>www.itc.org</b></span></span></span></span></div>
<div align="JUSTIFY" lang="en-GB" style="line-height: 150%; margin-bottom: 0in;">
<span style="color: black;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>www.wto.org</b></span></span></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="color: blue;"><u><a href="http://www.trademap.org/"><span style="color: black;"><span face="Arial, sans-serif"><span style="font-size: small;"><span lang="en-GB"><b>www.trademap.org</b></span></span></span></span></a></u></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="color: #009933;"><span style="color: black;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>www.mofa.gov.pk/</b></span></span></span></span><span style="color: #009933;"><span style="color: black;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>Mauritius</b></span></span></span></span><span style="color: #009933;"><span style="color: black;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>/contents.aspx?type=statements&id=2</b></span></span></span></span><span style="color: blue;"><u><a href="http://webcache.googleusercontent.com/search?q=cache:ndmTb1rj45cJ:www.mofa.gov.pk/Mauritius/contents.aspx%3Ftype%3Dstatements%26id%3D2+portlouis+mauritius+pakistan+trade&cd=1&hl=en&ct=clnk&gl=pk"><span style="color: black;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>Cached</b></span></span></span></a></u></span><span style="color: black;"><span face="Arial, sans-serif"><span style="font-size: small;"><b> - </b></span></span></span><span style="color: blue;"><u><a href="http://www.google.com.pk/search?hl=en&biw=1018&bih=655&q=related:www.mofa.gov.pk/Mauritius/contents.aspx%3Ftype%3Dstatements%26id%3D2+port+louis+mauritius+pakistan+trade&tbo=1&sa=X&ei=dL_wTtzwH4rirAfc420&ved=0CCYQHzAA"><span style="color: black;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>Similar</b></span></span></span></a></u></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="color: #009933;"><span style="color: black;"><span face="Arial, sans-serif"><span style="font-size: small;"><b>www.commerce.gov.pk/?page_id=221</b></span></span></span></span></div>
<div align="JUSTIFY" lang="en-GB" style="line-height: 150%; margin-bottom: 0in;"><br /></div>
<div align="JUSTIFY" lang="en-GB" style="line-height: 150%; margin-bottom: 0in;">
<a href="" name="_1385922268"></a>
</div>
<center>
<table border="0" cellpadding="1" cellspacing="0" style="width: 355px;">
<colgroup><col width="343"></col>
<col width="2"></col>
<col width="3"></col>
</colgroup><tbody>
<tr>
<td colspan="3" width="353">
<div align="CENTER">
<b>Bilateral trade between Pakistan and
Afghanistan </b>
</div>
</td>
</tr>
<tr>
<td width="343">
<div align="CENTER">
Product : 1905 Bread, biscuits, wafers, cakes and
pastries</div>
</td>
<td width="2">
<br />
<br />
</td>
<td width="3">
<br />
<br />
</td>
</tr>
</tbody></table>
</center>
<div style="margin-bottom: 0in;">
<br />
</div>
<table border="0" cellpadding="1" cellspacing="0" style="width: 6px;">
<colgroup><col width="4"></col>
</colgroup><tbody>
<tr>
<td width="4">
<br />
<br />
</td>
</tr>
</tbody></table>
<div style="margin-bottom: 0in;">
<br />
</div>
<table border="0" cellpadding="1" cellspacing="0" style="width: 429px;">
<colgroup><col width="427"></col>
</colgroup><tbody>
<tr>
<td width="427">
Sources : ITC calculations based on <span style="color: blue;"><u><a href="http://www.fbr.gov.pk/" target="_blank">Federal
Board of Revenue</a></u></span> statistics.<br />
</td>
</tr>
<tr>
<td width="427">
Bilateral trade data have been reported by Pakistan<br />
</td>
</tr>
<tr>
<td width="427">
<br />
<br />
</td>
</tr>
<tr>
<td width="427">
Pakistan's exports have been reported by Pakistan<br />
</td>
</tr>
</tbody></table>
<div style="margin-bottom: 0in;">
<br />
</div>
<table border="0" cellpadding="1" cellspacing="0" style="width: 6px;">
<colgroup><col width="4"></col>
</colgroup><tbody>
<tr>
<td width="4">
<br />
<br />
</td>
</tr>
</tbody></table>
<div style="margin-bottom: 0in;"><br /></div>
<br />
<br />
</div>Unknownnoreply@blogger.com0Pakistan30.375321 69.345115999999992.0650871638211541 34.18886599999999 58.685554836178845 104.50136599999999tag:blogger.com,1999:blog-7060027870662531913.post-89481468362485144542022-03-11T05:05:00.000+05:002022-03-11T05:05:26.674+05:00Continental Biscuits Limited (CBL) Exports<div dir="ltr" style="text-align: left;" trbidi="on">
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<td colspan="2"><h1 style="text-align: left;"> Continental Biscuits Limited (CBL) Exports</h1></td><td rowspan="2" style="text-align: left;" valign="top"><br /></td></tr></tbody></table><b style="text-align: center;"><span face=""Arial","sans-serif"" style="color: black; font-size: 12pt; mso-bidi-language: AR-SA;"><span> </span><span> </span>Table of Contents</span></b><div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: 0in; text-align: center;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-bidi-language: AR-SA;"></span></div>
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<b><u><span face=""Arial","sans-serif"" style="color: #333333; font-size: 12pt; mso-bidi-language: AR-SA;">Title</span></u></b><b><span face=""Arial","sans-serif"" style="color: #333333; font-size: 12pt; mso-bidi-language: AR-SA;"><span style="mso-tab-count: 9;"> </span><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><span style="mso-tab-count: 1;"> </span><span style="mso-spacerun: yes;"> </span><u>Page
No</u></span></b></div>
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</span></span></span><b><span face=""Arial","sans-serif"" style="color: black; font-size: 12pt; mso-bidi-language: AR-SA;">Corporate overview<span style="mso-tab-count: 5;"> </span><span style="mso-tab-count: 3;"> </span>03</span></b></div>
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</span></span></span><b><span face=""Arial","sans-serif"" style="color: black; font-size: 12pt; mso-bidi-language: AR-SA;">Shares Division<span style="mso-tab-count: 8;"> </span>04</span></b></div>
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</span></span></span><b><span face=""Arial","sans-serif"" style="color: black; font-size: 12pt; mso-bidi-language: AR-SA;">Company Profile<span style="mso-tab-count: 1;"> </span><span style="mso-tab-count: 6;"> </span><span style="mso-tab-count: 1;"> </span>05</span></b></div>
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</span></span></span><b><span face=""Arial","sans-serif"" style="color: black; font-size: 12pt; mso-bidi-language: AR-SA;">Performance<span style="mso-tab-count: 8;"> </span><span style="mso-tab-count: 1;"> </span>06</span></b></div>
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<span style="color: black; font-family: Symbol; font-size: 12pt; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold; mso-bidi-language: AR-SA; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><b><span face=""Arial","sans-serif"" style="color: black; font-size: 12pt; mso-bidi-language: AR-SA;">Export Products<span style="mso-tab-count: 6;"> </span><span style="mso-tab-count: 2;"> </span>07</span></b></div>
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</span></span></span><b><span face=""Arial","sans-serif"" style="color: black; font-size: 12pt; mso-bidi-language: AR-SA;">Industry overview<span style="mso-tab-count: 8;"> </span>08</span></b></div>
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</span></span></span><b><span face=""Arial","sans-serif"" style="color: black; font-size: 12pt; mso-bidi-language: AR-SA;">Exports detail<span style="mso-tab-count: 8;"> </span>09</span></b></div>
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</span></span></span><b><span face=""Arial","sans-serif"" style="color: black; font-size: 12pt; mso-bidi-language: AR-SA;">Exports Constraints<span style="mso-tab-count: 6;"> </span><span style="mso-tab-count: 1;"> </span>15</span></b></div>
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</span></span></span><b><span face=""Arial","sans-serif"" style="color: black; font-size: 12pt; mso-bidi-language: AR-SA;">Government Role<span style="mso-tab-count: 5;"> </span><span style="mso-tab-count: 3;"> </span>22</span></b></div>
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</span></span></span><b><span face=""Arial","sans-serif"" style="color: black; font-size: 12pt; mso-bidi-language: AR-SA;">Pricing<span style="mso-tab-count: 10;"> </span>16</span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="background: white; line-height: normal; margin-bottom: 0in; margin-left: 27.0pt; margin-right: 0in; margin-top: 0in; margin: 0in 0in 0in 27pt; mso-add-space: auto; mso-list: l8 level1 lfo17; text-indent: -0.25in;">
<span style="color: black; font-family: Symbol; font-size: 12pt; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold; mso-bidi-language: AR-SA; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><b><span face=""Arial","sans-serif"" style="color: black; font-size: 12pt; mso-bidi-language: AR-SA;">Distribution <span style="mso-tab-count: 9;"> </span>19</span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="background: white; line-height: normal; margin-bottom: 0in; margin-left: 27.0pt; margin-right: 0in; margin-top: 0in; margin: 0in 0in 0in 27pt; mso-add-space: auto; mso-list: l8 level1 lfo17; text-indent: -0.25in;">
<span style="color: black; font-family: Symbol; font-size: 12pt; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold; mso-bidi-language: AR-SA; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><b><span face=""Arial","sans-serif"" style="color: black; font-size: 12pt; mso-bidi-language: AR-SA;">Promotion<span style="mso-tab-count: 5;"> </span><span style="mso-tab-count: 4;"> </span>20</span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="background: white; line-height: normal; margin-bottom: 0in; margin-left: 27.0pt; margin-right: 0in; margin-top: 0in; margin: 0in 0in 0in 27pt; mso-add-space: auto; mso-list: l8 level1 lfo17; text-indent: -0.25in;">
<span style="color: black; font-family: Symbol; font-size: 12pt; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold; mso-bidi-language: AR-SA; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><b><span face=""Arial","sans-serif"" style="color: black; font-size: 12pt; mso-bidi-language: AR-SA;">SWOT Analysis <span style="mso-tab-count: 8;"> </span>21</span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="background: white; line-height: normal; margin-bottom: 0in; margin-left: 27.0pt; margin-right: 0in; margin-top: 0in; margin: 0in 0in 0in 27pt; mso-add-space: auto; mso-list: l8 level1 lfo17; text-indent: -0.25in;">
<span style="color: black; font-family: Symbol; font-size: 12pt; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold; mso-bidi-language: AR-SA; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><b><span face=""Arial","sans-serif"" style="color: black; font-size: 12pt; mso-bidi-language: AR-SA;">Certifications<span style="mso-tab-count: 9;"> </span>25</span></b></div>
<div class="MsoListParagraphCxSpLast" style="background: white; line-height: normal; margin-bottom: 0in; margin-left: 27.0pt; margin-right: 0in; margin-top: 0in; margin: 0in 0in 0in 27pt; mso-add-space: auto; mso-list: l8 level1 lfo17; text-indent: -0.25in;">
<span style="color: black; font-family: Symbol; font-size: 12pt; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold; mso-bidi-language: AR-SA; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><b><span face=""Arial","sans-serif"" style="color: black; font-size: 12pt; mso-bidi-language: AR-SA;">PTA (Mauritius)<span style="mso-tab-count: 8;"> </span>27</span></b></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0in; margin-left: 27.0pt; margin-right: 0in; margin-top: 0in; margin: 0in 0in 0in 27pt; mso-list: l8 level1 lfo17; text-align: justify; text-indent: -0.25in;">
<span style="color: black; font-family: Symbol; font-size: 12pt; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold; mso-bidi-language: AR-SA; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><b><span face=""Arial","sans-serif"" style="color: black; font-size: 12pt; mso-bidi-language: AR-SA;">Recommendations<span style="mso-tab-count: 8;"> </span>28</span></b></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 27pt; mso-list: l8 level1 lfo17; text-align: justify; text-indent: -0.25in;">
<span lang="EN-GB" style="font-family: Symbol; font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><b><span face=""Arial","sans-serif"" style="color: black; font-size: 12pt; line-height: 150%; mso-bidi-language: AR-SA;">Bibliography
<span style="mso-tab-count: 1;"> </span></span></b><b><span face=""Arial","sans-serif"" style="color: red; font-size: 12pt; line-height: 150%; mso-bidi-language: AR-SA;"><span style="mso-tab-count: 8;"> </span></span></b><b><span face=""Arial","sans-serif"" style="color: black; font-size: 12pt; line-height: 150%; mso-bidi-language: AR-SA;">29</span></b><span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;"></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 27pt; mso-list: l8 level1 lfo17; text-align: justify; text-indent: -0.25in;">
<span lang="EN-GB" style="font-family: Symbol; font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><b><span face=""Arial","sans-serif"" style="color: black; font-size: 12pt; line-height: 150%; mso-bidi-language: AR-SA;">Annexure<span style="mso-tab-count: 9;"> </span>30</span></b><span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;"></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; tab-stops: 129.0pt; text-align: justify;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;"><span style="mso-tab-count: 1;"> </span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span style="font-size: 20pt; line-height: 115%;">CORPORATE
OVERVIEW</span></b><b style="mso-bidi-font-weight: normal;"><span style="font-size: 20pt; line-height: 115%;"></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 14pt; line-height: 115%;">Continental Biscuits Limited (CBL) was founded in 1984
following a Joint Venture between the family of Hasan Ali Khan and the Group
Danone, the French food giants. In the year 2007 Danone sold their biscuits
category to Kraft Foods of USA. Today the company has a joint venture with
Kraft Foods with a shareholding of 50.5% and 49.5% respectively. </span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 14pt; line-height: 115%;">For more than two decades CBL is engaged in the manufacturing
and marketing of the brand LU. They have an array of products which are
pre-eminent in the branded biscuit business both in Pakistan and abroad. Our
unrivalled portfolio of brands has been meeting consumer needs for well over
two decades and includes such favorites as TUC, Candi, Prince and Tiger. It produces
some of the best known crackers, cream variants, plain and ingredient-based
biscuits. Manufacturing location based in Sukkur is a centre of excellence
which provides employment to 2200 people in the region. Our marketing, sales,
finance, commercial, IT and the human resources functions are located in the
head office in Karachi employing a total of 180 employees. As a part of the
leading FMCG its head office has close links both with the Regional Offices of
Kraft in UAE and its manufacturing plant in Sukkur. </span><b style="mso-bidi-font-weight: normal;"><span style="font-size: 20pt; line-height: 115%;"></span></b></div>
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;"><br /></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 20pt; line-height: 115%;">COMPANY PROFILE:</span></b><span face=""Arial","sans-serif"" style="font-size: 12pt; line-height: 115%; mso-bidi-language: AR-SA;"><br />
<br />
Incorporated in 1984, the success story of LU in Pakistan began with the
initiative of Hasan Ali Khan (the founder of Continental Biscuits), who signed
a joint venture agreement with Generale Biscuits, the global manufacturers of
the LU range, which was subsequently acquired by the Danone Group. Expansive
investments were made including the import of technology and professional
expertise from abroad. The first undertaking was to set up a factory and
establish distribution centers in the country with the ultimate objective of
commencing operations and marketing our products in Pakistan. CBL thus started
its' operations in the country since September 1986 with an initial strength of
200 employees. <br />
<br />
The company first introduced its' innovative brands - TUC, Prince and Candi
which proved to be an instant success. With global merger of Generale Biscuit
and the Danone Group, a more comprehensive range of products and technical
know-how became available to CBL. The company at present has an outstanding
portfolio, under its power brands of TUC, Prince, Tiger and Candi. These brands
have an array of products that falls into the category of plain biscuits, cream
variants, crackers and ingredients based.</span><b style="mso-bidi-font-weight: normal;"><span style="font-size: 20pt; line-height: 115%;"></span></b></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<br /></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 20pt; line-height: 115%;">PERFORMANCE</span></b></div>
<div class="MsoNormal">
<br /></div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; border: none; mso-border-bottom-alt: solid black 1.0pt; mso-border-top-alt: solid black 1.0pt; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-yfti-tbllook: 1184;">
<tbody>
<tr style="height: 62.05pt; mso-yfti-firstrow: yes; mso-yfti-irow: 0;">
<td style="border-bottom: 1pt solid black; border-left: none; border-right: none; border-top: 1pt solid black; height: 62.05pt; padding: 0in 5.4pt; width: 211.9pt;" valign="top" width="283">
<div align="center" class="MsoNormal" style="text-align: center;">
<b><span style="color: black; font-size: 14pt; line-height: 115%;">year</span></b></div>
</td>
<td style="border-bottom: 1pt solid black; border-left: none; border-right: none; border-top: 1pt solid black; height: 62.05pt; padding: 0in 5.4pt; width: 211.9pt;" valign="top" width="283">
<div align="center" class="MsoNormal" style="text-align: center;">
<b><span style="color: black; font-size: 14pt; line-height: 115%;">Sales in Rs</span></b></div>
</td>
</tr>
<tr style="height: 62.05pt; mso-yfti-irow: 1;">
<td style="background: silver; border: none; height: 62.05pt; padding: 0in 5.4pt; width: 211.9pt;" valign="top" width="283">
<div align="center" class="MsoNormal" style="text-align: center;">
<b><span style="color: black; font-size: 14pt; line-height: 115%;">1986</span></b></div>
</td>
<td style="background: silver; border: none; height: 62.05pt; padding: 0in 5.4pt; width: 211.9pt;" valign="top" width="283">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-size: 14pt; line-height: 115%;">20 millions</span></div>
</td>
</tr>
<tr style="height: 62.05pt; mso-yfti-irow: 2;">
<td style="border: none; height: 62.05pt; padding: 0in 5.4pt; width: 211.9pt;" valign="top" width="283">
<div align="center" class="MsoNormal" style="text-align: center;">
<b><span style="color: black; font-size: 14pt; line-height: 115%;">2003</span></b></div>
</td>
<td style="border: none; height: 62.05pt; padding: 0in 5.4pt; width: 211.9pt;" valign="top" width="283">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-size: 14pt; line-height: 115%;">2 billions</span></div>
</td>
</tr>
<tr style="height: 62.05pt; mso-yfti-irow: 3; mso-yfti-lastrow: yes;">
<td style="background: silver; border-bottom: solid black 1.0pt; border: none; height: 62.05pt; padding: 0in 5.4pt; width: 211.9pt;" valign="top" width="283">
<div align="center" class="MsoNormal" style="text-align: center;">
<b><span style="color: black; font-size: 14pt; line-height: 115%;">2010</span></b></div>
</td>
<td style="background: silver; border-bottom: solid black 1.0pt; border: none; height: 62.05pt; padding: 0in 5.4pt; width: 211.9pt;" valign="top" width="283">
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: black; font-size: 14pt; line-height: 115%;">5 billions</span></div>
</td>
</tr>
</tbody></table>
<div class="MsoNormal" style="margin-left: 0.5in;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;"><br /></div>
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;"><br /></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal"><br /></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<br /></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<b><span style="font-size: 20pt; line-height: 115%;">Industry Overview</span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 14pt; line-height: 115%;">Continental vs. Industry </span></b></div>
<div class="MsoNormal">
<span style="font-size: 14pt; line-height: 115%;">Industry:<span style="mso-spacerun: yes;"> </span>60 %</span></div>
<div class="MsoNormal">
<span style="font-size: 14pt; line-height: 115%;">Continental:
40 %</span></div>
<br />
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<br /></div>
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<br /></div>
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<br /></div>
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 24pt; line-height: 150%; mso-ansi-language: EN-GB;">Export Detail</span></div>
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<b><span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;"><span style="mso-spacerun: yes;"> </span>Value (US
thousand $)</span></b><span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;"></span></div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; border: medium none; margin-left: -38.55pt; width: 679px;">
<tbody>
<tr style="break-inside: avoid; height: 122.75pt; mso-yfti-firstrow: yes; mso-yfti-irow: 0; page-break-inside: avoid;">
<td style="background: rgb(210, 234, 241); border: 1pt solid rgb(120, 192, 212); height: 122.75pt; mso-rotate: 90; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; margin-bottom: 10.0pt; margin-left: 5.65pt; margin-right: 5.65pt; margin-top: 0in; margin: 0in 5.65pt 10pt; text-align: center;">
<b><span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">Year</span></b></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: 1pt solid rgb(120, 192, 212); height: 122.75pt; mso-border-alt: solid #78C0D4 1.0pt; mso-border-left-alt: solid #78C0D4 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-rotate: 90; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; margin-bottom: 10.0pt; margin-left: 5.65pt; margin-right: 5.65pt; margin-top: 0in; margin: 0in 5.65pt 10pt; text-align: center;">
<b><span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">Month</span></b></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: 1pt solid rgb(120, 192, 212); height: 122.75pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: #78C0D4 1.0pt; mso-rotate: 90; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; margin-bottom: 10.0pt; margin-left: 5.65pt; margin-right: 5.65pt; margin-top: 0in; margin: 0in 5.65pt 10pt; text-align: center;">
<b><span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">Congo</span></b></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: 1pt solid rgb(120, 192, 212); height: 122.75pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: #78C0D4 1.0pt; mso-rotate: 90; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; margin-bottom: 10.0pt; margin-left: 5.65pt; margin-right: 5.65pt; margin-top: 0in; margin: 0in 5.65pt 10pt; text-align: center;">
<b><span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">Somalia</span></b></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: 1pt solid rgb(120, 192, 212); height: 122.75pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: #78C0D4 1.0pt; mso-rotate: 90; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; margin-bottom: 10.0pt; margin-left: 5.65pt; margin-right: 5.65pt; margin-top: 0in; margin: 0in 5.65pt 10pt; text-align: center;">
<b><span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">S Africa</span></b></div>
</td>
<td style="background: rgb(210, 234, 241); border-left: none; border: 1pt solid rgb(120, 192, 212); height: 122.75pt; mso-border-left-alt: solid windowtext .5pt; mso-rotate: 90; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; margin-bottom: 10.0pt; margin-left: 5.65pt; margin-right: 5.65pt; margin-top: 0in; margin: 0in 5.65pt 10pt; text-align: center;">
<b><span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">Afghanistan</span></b></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: 1pt solid rgb(120, 192, 212); height: 122.75pt; mso-border-alt: solid #78C0D4 1.0pt; mso-border-left-alt: solid #78C0D4 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-rotate: 90; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; margin-bottom: 10.0pt; margin-left: 5.65pt; margin-right: 5.65pt; margin-top: 0in; margin: 0in 5.65pt 10pt; text-align: center;">
<b><span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">Ethopia</span></b></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: 1pt solid windowtext; height: 122.75pt; mso-border-alt: solid windowtext .5pt; mso-border-bottom-alt: solid #78C0D4 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-rotate: 90; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; margin-bottom: 10.0pt; margin-left: 5.65pt; margin-right: 5.65pt; margin-top: 0in; margin: 0in 5.65pt 10pt; text-align: center;">
<b><span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">Mauritius</span></b></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: 1pt solid windowtext; height: 122.75pt; mso-border-alt: solid windowtext .5pt; mso-border-bottom-alt: solid #78C0D4 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-rotate: 90; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; margin-bottom: 10.0pt; margin-left: 5.65pt; margin-right: 5.65pt; margin-top: 0in; margin: 0in 5.65pt 10pt; text-align: center;">
<b><span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">S-arabia</span></b></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: 1pt solid windowtext; height: 122.75pt; mso-border-alt: solid windowtext .5pt; mso-border-bottom-alt: solid #78C0D4 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-rotate: 90; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; margin-bottom: 10.0pt; margin-left: 5.65pt; margin-right: 5.65pt; margin-top: 0in; margin: 0in 5.65pt 10pt; text-align: center;">
<b><span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">Uganda</span></b></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: 1pt solid windowtext; height: 122.75pt; mso-border-alt: solid windowtext .5pt; mso-border-bottom-alt: solid #78C0D4 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-rotate: 90; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; margin-bottom: 10.0pt; margin-left: 5.65pt; margin-right: 19.75pt; margin-top: 0in; margin: 0in 19.75pt 10pt 5.65pt; text-align: center;">
<b><span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">Liberia</span></b></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: 1pt solid windowtext; height: 122.75pt; mso-border-alt: solid windowtext .5pt; mso-border-bottom-alt: solid #78C0D4 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-rotate: 90; padding: 0in 5.4pt; width: 42.5pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; margin-bottom: 10.0pt; margin-left: 5.65pt; margin-right: 5.65pt; margin-top: 0in; margin: 0in 5.65pt 10pt; text-align: center;">
<b><span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">Namibia</span></b></div>
</td>
</tr>
<tr style="height: 40.35pt; mso-yfti-irow: 1;">
<td rowspan="4" style="background: rgb(165, 213, 226); border-top: none; border: 1pt solid rgb(120, 192, 212); height: 40.35pt; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<br /></div>
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<br /></div>
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<b><span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">2010</span></b></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 40.35pt; mso-border-alt: solid #78C0D4 1.0pt; mso-border-left-alt: solid #78C0D4 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<b style="mso-bidi-font-weight: normal;"><span face=""Arial","sans-serif"" lang="EN-GB" style="color: #0070c0; font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">09</span></b></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 40.35pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 40.35pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">10</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 40.35pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">27</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid rgb(120, 192, 212); border-top: none; height: 40.35pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">470</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 40.35pt; mso-border-alt: solid #78C0D4 1.0pt; mso-border-left-alt: solid #78C0D4 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 40.35pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">112</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 40.35pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">50</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 40.35pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 40.35pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 40.35pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.5pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
</tr>
<tr style="height: 9.45pt; mso-yfti-irow: 2;">
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-alt: solid #78C0D4 1.0pt; mso-border-left-alt: solid #78C0D4 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<b style="mso-bidi-font-weight: normal;"><span face=""Arial","sans-serif"" lang="EN-GB" style="color: #0070c0; font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">10</span></b></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid rgb(120, 192, 212); border-top: none; height: 9.45pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">493</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-alt: solid #78C0D4 1.0pt; mso-border-left-alt: solid #78C0D4 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">108</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">34</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.5pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
</tr>
<tr style="height: 9.45pt; mso-yfti-irow: 3;">
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-alt: solid #78C0D4 1.0pt; mso-border-left-alt: solid #78C0D4 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<b style="mso-bidi-font-weight: normal;"><span face=""Arial","sans-serif"" lang="EN-GB" style="color: #0070c0; font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">11</span></b></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">10</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid rgb(120, 192, 212); border-top: none; height: 9.45pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">492</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-alt: solid #78C0D4 1.0pt; mso-border-left-alt: solid #78C0D4 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">119</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.5pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
</tr>
<tr style="height: 9.45pt; mso-yfti-irow: 4;">
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-alt: solid #78C0D4 1.0pt; mso-border-left-alt: solid #78C0D4 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<b style="mso-bidi-font-weight: normal;"><span face=""Arial","sans-serif"" lang="EN-GB" style="color: #0070c0; font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">12</span></b></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid rgb(120, 192, 212); border-top: none; height: 9.45pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">348</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-alt: solid #78C0D4 1.0pt; mso-border-left-alt: solid #78C0D4 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">49</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">33</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.5pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
</tr>
<tr style="height: 40.35pt; mso-yfti-irow: 5;">
<td rowspan="8" style="background: rgb(165, 213, 226); border-top: none; border: 1pt solid rgb(120, 192, 212); height: 40.35pt; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<br /></div>
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<br /></div>
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<br /></div>
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<br /></div>
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<b><span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">2011</span></b></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 40.35pt; mso-border-alt: solid #78C0D4 1.0pt; mso-border-left-alt: solid #78C0D4 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<b style="mso-bidi-font-weight: normal;"><span face=""Arial","sans-serif"" lang="EN-GB" style="color: #0070c0; font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">01</span></b></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 40.35pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 40.35pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">09</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 40.35pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">12</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid rgb(120, 192, 212); border-top: none; height: 40.35pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">1316</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 40.35pt; mso-border-alt: solid #78C0D4 1.0pt; mso-border-left-alt: solid #78C0D4 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 40.35pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 40.35pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">39</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 40.35pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">07</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 40.35pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 40.35pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.5pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
</tr>
<tr style="height: 9.45pt; mso-yfti-irow: 6;">
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-alt: solid #78C0D4 1.0pt; mso-border-left-alt: solid #78C0D4 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<b style="mso-bidi-font-weight: normal;"><span face=""Arial","sans-serif"" lang="EN-GB" style="color: #0070c0; font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">02</span></b></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">21</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid rgb(120, 192, 212); border-top: none; height: 9.45pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">601</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-alt: solid #78C0D4 1.0pt; mso-border-left-alt: solid #78C0D4 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">56</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">85</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.5pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
</tr>
<tr style="height: 9.45pt; mso-yfti-irow: 7;">
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-alt: solid #78C0D4 1.0pt; mso-border-left-alt: solid #78C0D4 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<b style="mso-bidi-font-weight: normal;"><span face=""Arial","sans-serif"" lang="EN-GB" style="color: #0070c0; font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">03</span></b></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">20</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid rgb(120, 192, 212); border-top: none; height: 9.45pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">814</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-alt: solid #78C0D4 1.0pt; mso-border-left-alt: solid #78C0D4 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">21</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">03</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">24</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.5pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
</tr>
<tr style="height: 9.45pt; mso-yfti-irow: 8;">
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-alt: solid #78C0D4 1.0pt; mso-border-left-alt: solid #78C0D4 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<b style="mso-bidi-font-weight: normal;"><span face=""Arial","sans-serif"" lang="EN-GB" style="color: #0070c0; font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">04</span></b></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">10</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid rgb(120, 192, 212); border-top: none; height: 9.45pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">1122</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-alt: solid #78C0D4 1.0pt; mso-border-left-alt: solid #78C0D4 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">48</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">69</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.5pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
</tr>
<tr style="height: 9.45pt; mso-yfti-irow: 9;">
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-alt: solid #78C0D4 1.0pt; mso-border-left-alt: solid #78C0D4 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<b style="mso-bidi-font-weight: normal;"><span face=""Arial","sans-serif"" lang="EN-GB" style="color: #0070c0; font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">05</span></b></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid rgb(120, 192, 212); border-top: none; height: 9.45pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">3039</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-alt: solid #78C0D4 1.0pt; mso-border-left-alt: solid #78C0D4 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">100</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.5pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
</tr>
<tr style="height: 9.45pt; mso-yfti-irow: 10;">
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-alt: solid #78C0D4 1.0pt; mso-border-left-alt: solid #78C0D4 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<b style="mso-bidi-font-weight: normal;"><span face=""Arial","sans-serif"" lang="EN-GB" style="color: #0070c0; font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">06</span></b></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">22</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">54</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid rgb(120, 192, 212); border-top: none; height: 9.45pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">6831</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-alt: solid #78C0D4 1.0pt; mso-border-left-alt: solid #78C0D4 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">93</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">41</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.5pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
</tr>
<tr style="height: 9.45pt; mso-yfti-irow: 11;">
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-alt: solid #78C0D4 1.0pt; mso-border-left-alt: solid #78C0D4 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<b style="mso-bidi-font-weight: normal;"><span face=""Arial","sans-serif"" lang="EN-GB" style="color: #0070c0; font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">07</span></b></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">01</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">23</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">10</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid rgb(120, 192, 212); border-top: none; height: 9.45pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">1351</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-alt: solid #78C0D4 1.0pt; mso-border-left-alt: solid #78C0D4 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">83</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">17</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(165, 213, 226); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.5pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
</tr>
<tr style="height: 9.45pt; mso-yfti-irow: 12; mso-yfti-lastrow: yes;">
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-alt: solid #78C0D4 1.0pt; mso-border-left-alt: solid #78C0D4 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<b style="mso-bidi-font-weight: normal;"><span face=""Arial","sans-serif"" lang="EN-GB" style="color: #0070c0; font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">08</span></b></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">09</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid rgb(120, 192, 212); border-top: none; height: 9.45pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">2365</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-alt: solid #78C0D4 1.0pt; mso-border-left-alt: solid #78C0D4 1.0pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">48</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">30</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.45pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
<td style="background: rgb(210, 234, 241); border-bottom: 1pt solid rgb(120, 192, 212); border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 9.45pt; mso-border-bottom-alt: #78C0D4 1.0pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: windowtext .5pt; mso-border-style-alt: solid; mso-border-top-alt: solid #78C0D4 1.0pt; padding: 0in 5.4pt; width: 42.5pt;" valign="top" width="57">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">0</span></div>
</td>
</tr>
</tbody></table>
<div class="MsoNormal" style="line-height: 150%;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 14pt; line-height: 150%; mso-ansi-language: EN-GB; mso-bidi-font-size: 24.0pt;">Source: See Annexure </span></div>
<br />
<div class="MsoNormal" style="line-height: 150%;">
<br /></div>
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<br /></div>
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 24pt; line-height: 150%; mso-ansi-language: EN-GB;">Export Growth</span></div>
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<br /></div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; border: medium none; width: 571px;">
<tbody>
<tr style="height: 49.8pt; mso-yfti-firstrow: yes; mso-yfti-irow: 0;">
<td style="background: rgb(128, 100, 162); border-bottom: 2.25pt solid windowtext; border-left: none; border-right: none; border-top: 2.25pt solid windowtext; height: 49.8pt; padding: 0in 5.4pt; width: 214.2pt;" valign="top" width="286">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<b><span face=""Arial","sans-serif"" lang="EN-GB" style="color: white; font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">Year</span></b></div>
</td>
<td style="background: rgb(128, 100, 162); border-bottom: 2.25pt solid windowtext; border-left: none; border-right: none; border-top: 2.25pt solid windowtext; height: 49.8pt; padding: 0in 5.4pt; width: 214.2pt;" valign="top" width="286">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<b><span face=""Arial","sans-serif"" lang="EN-GB" style="color: white; font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">% growth</span></b></div>
</td>
</tr>
<tr style="height: 49.8pt; mso-yfti-irow: 1;">
<td style="background: rgb(128, 100, 162); border: none; height: 49.8pt; padding: 0in 5.4pt; width: 214.2pt;" valign="top" width="286">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<b><span face=""Arial","sans-serif"" lang="EN-GB" style="color: white; font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">2022</span></b></div>
</td>
<td style="background: rgb(216, 216, 216); border: none; height: 49.8pt; padding: 0in 5.4pt; width: 214.2pt;" valign="top" width="286">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">100<b style="mso-bidi-font-weight: normal;">%</b></span></div>
</td>
</tr>
<tr style="height: 49.8pt; mso-yfti-irow: 2;">
<td style="background: rgb(128, 100, 162); border: none; height: 49.8pt; padding: 0in 5.4pt; width: 214.2pt;" valign="top" width="286">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<b><span face=""Arial","sans-serif"" lang="EN-GB" style="color: white; font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">2021</span></b></div>
</td>
<td style="border: none; height: 49.8pt; padding: 0in 5.4pt; width: 214.2pt;" valign="top" width="286">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">57<b style="mso-bidi-font-weight: normal;">%</b></span></div>
</td>
</tr>
<tr style="height: 49.8pt; mso-yfti-irow: 3;">
<td style="background: rgb(128, 100, 162); border: none; height: 49.8pt; padding: 0in 5.4pt; width: 214.2pt;" valign="top" width="286">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<b><span face=""Arial","sans-serif"" lang="EN-GB" style="color: white; font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">2020</span></b></div>
</td>
<td style="background: rgb(216, 216, 216); border: none; height: 49.8pt; padding: 0in 5.4pt; width: 214.2pt;" valign="top" width="286">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">51<b style="mso-bidi-font-weight: normal;">%</b></span></div>
</td>
</tr>
<tr style="height: 49.8pt; mso-yfti-irow: 4;">
<td style="background: rgb(128, 100, 162); border: none; height: 49.8pt; padding: 0in 5.4pt; width: 214.2pt;" valign="top" width="286">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<b><span face=""Arial","sans-serif"" lang="EN-GB" style="color: white; font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">2019</span></b></div>
</td>
<td style="border: none; height: 49.8pt; padding: 0in 5.4pt; width: 214.2pt;" valign="top" width="286">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">72<b style="mso-bidi-font-weight: normal;">%</b></span></div>
</td>
</tr>
<tr style="height: 49.8pt; mso-yfti-irow: 5;">
<td style="background: rgb(128, 100, 162); border: none; height: 49.8pt; padding: 0in 5.4pt; width: 214.2pt;" valign="top" width="286">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<b><span face=""Arial","sans-serif"" lang="EN-GB" style="color: white; font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">2018</span></b></div>
</td>
<td style="background: rgb(216, 216, 216); border: none; height: 49.8pt; padding: 0in 5.4pt; width: 214.2pt;" valign="top" width="286">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">12<b style="mso-bidi-font-weight: normal;">%</b></span></div>
</td>
</tr>
<tr style="height: 49.8pt; mso-yfti-irow: 6; mso-yfti-lastrow: yes;">
<td style="background: rgb(128, 100, 162); border-bottom: solid windowtext 2.25pt; border: none; height: 49.8pt; padding: 0in 5.4pt; width: 214.2pt;" valign="top" width="286">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<b><span face=""Arial","sans-serif"" lang="EN-GB" style="color: white; font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">2017</span></b></div>
</td>
<td style="border-bottom: solid windowtext 2.25pt; border: none; height: 49.8pt; padding: 0in 5.4pt; width: 214.2pt;" valign="top" width="286">
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">28<b style="mso-bidi-font-weight: normal;">%</b></span></div>
</td>
</tr>
</tbody></table>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">Source: Mr Rizwan Farooqui, Export Manager,
continental biscuits</span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<br /></div>
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<br /></div>
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<b style="mso-bidi-font-weight: normal;"><span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 24pt; line-height: 150%; mso-ansi-language: EN-GB;">Exports
Break outs</span></b></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;"><br /></div>
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<br /></div>
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 24pt; line-height: 150%; mso-ansi-language: EN-GB;">Export Areas</span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 0.5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;">
<span face=""Arial","sans-serif"" style="font-size: 12pt; line-height: 150%; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font: 7pt "Times New Roman";"> </span></span></span><span face=""Arial","sans-serif"" style="font-size: 12pt; line-height: 150%;">Africa</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 0.5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;">
<span face=""Arial","sans-serif"" style="font-size: 12pt; line-height: 150%; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font: 7pt "Times New Roman";"> </span></span></span><span face=""Arial","sans-serif"" style="font-size: 12pt; line-height: 150%;">Mauritius</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 0.5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;">
<span face=""Arial","sans-serif"" style="font-size: 12pt; line-height: 150%; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font: 7pt "Times New Roman";"> </span></span></span><span face=""Arial","sans-serif"" style="font-size: 12pt; line-height: 150%;">Cameroon</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 0.5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;">
<span face=""Arial","sans-serif"" style="font-size: 12pt; line-height: 150%; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font: 7pt "Times New Roman";"> </span></span></span><span face=""Arial","sans-serif"" style="font-size: 12pt; line-height: 150%;"><span style="mso-spacerun: yes;"> </span>Dubai</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 0.5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;">
<span face=""Arial","sans-serif"" style="font-size: 12pt; line-height: 150%; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font: 7pt "Times New Roman";"> </span></span></span><span face=""Arial","sans-serif"" style="font-size: 12pt; line-height: 150%;"><span style="mso-spacerun: yes;"> </span>Nigeria</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 0.5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;">
<span face=""Arial","sans-serif"" style="font-size: 12pt; line-height: 150%; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font: 7pt "Times New Roman";"> </span></span></span><span face=""Arial","sans-serif"" style="font-size: 12pt; line-height: 150%;"><span style="mso-spacerun: yes;"> </span>Bahrain</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 0.5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;">
<span face=""Arial","sans-serif"" style="font-size: 12pt; line-height: 150%; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font: 7pt "Times New Roman";"> </span></span></span><span face=""Arial","sans-serif"" style="font-size: 12pt; line-height: 150%;"><span style="mso-spacerun: yes;"> </span>Madagascar</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 0.5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;">
<span face=""Arial","sans-serif"" style="font-size: 12pt; line-height: 150%; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font: 7pt "Times New Roman";"> </span></span></span><span face=""Arial","sans-serif"" style="font-size: 12pt; line-height: 150%;"><span style="mso-spacerun: yes;"> </span>Congo</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 0.5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;">
<span face=""Arial","sans-serif"" style="font-size: 12pt; line-height: 150%; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font: 7pt "Times New Roman";"> </span></span></span><span face=""Arial","sans-serif"" style="font-size: 12pt; line-height: 150%;"><span style="mso-spacerun: yes;"> </span>Yemen</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 0.5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;">
<span face=""Arial","sans-serif"" style="font-size: 12pt; line-height: 150%; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font: 7pt "Times New Roman";"> </span></span></span><span face=""Arial","sans-serif"" style="font-size: 12pt; line-height: 150%;">Guinea</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 0.5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;">
<span face=""Arial","sans-serif"" style="font-size: 12pt; line-height: 150%; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font: 7pt "Times New Roman";"> </span></span></span><span face=""Arial","sans-serif"" style="font-size: 12pt; line-height: 150%;">Saudi
Arabia</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 0.5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;">
<span face=""Arial","sans-serif"" style="font-size: 12pt; line-height: 150%; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font: 7pt "Times New Roman";"> </span></span></span><span face=""Arial","sans-serif"" style="font-size: 12pt; line-height: 150%;"><span style="mso-spacerun: yes;"> </span>Togo</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 0.5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;">
<span face=""Arial","sans-serif"" style="font-size: 12pt; line-height: 150%; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font: 7pt "Times New Roman";"> </span></span></span><span face=""Arial","sans-serif"" style="font-size: 12pt; line-height: 150%;"><span style="mso-spacerun: yes;"> </span>Oman </span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;"><br /></div>
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span face=""Arial","sans-serif"" lang="EN-GB" style="font-size: 24pt; line-height: 150%; mso-ansi-language: EN-GB;">Export Vs local sale</span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 20pt; line-height: 115%;">SALES COMPARISON</span></b><span style="font-size: 20pt; line-height: 115%;">:</span></div>
<div class="MsoNormal">
<span style="font-size: 14pt; line-height: 115%;">EXPORT: 10 %</span></div>
<div class="MsoNormal">
<span style="font-size: 14pt; line-height: 115%;">LOCAL<span style="mso-spacerun: yes;"> </span>: 90 %</span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;"><br /></div>
<div class="MsoNormal">
<br /></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 20pt; line-height: 115%;">CONSTRAINTS IN EXPORT</span></b></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
<div class="MsoListParagraphCxSpFirst" style="margin-left: 0.75in; mso-add-space: auto; mso-list: l11 level1 lfo12; tab-stops: list .75in; text-indent: -0.25in;">
<span style="font-family: "Wingdings 2"; font-size: 14pt; line-height: 115%; mso-bidi-font-family: "Wingdings 2"; mso-fareast-font-family: "Wingdings 2";"><span style="mso-list: Ignore;"><span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-size: 14pt; line-height: 115%;">Image of Pakistan</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; mso-add-space: auto; mso-list: l1 level1 lfo13; text-indent: -0.25in;">
<span face=""Arial","sans-serif"" style="font-size: 24pt; line-height: 115%; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-size: 14pt; line-height: 115%;">Remittance problem (trade<span style="mso-spacerun: yes;"> </span>credit )</span><b style="mso-bidi-font-weight: normal;"><span style="font-size: 24pt; line-height: 115%;"></span></b></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: 0.75in; mso-add-space: auto;">
<br /></div>
<div class="MsoNormal"><br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 20pt; line-height: 115%;">GOVERNMENT ROLE IN PROMOTING EXPORT</span></b></div>
<div class="MsoListParagraphCxSpFirst" style="margin-left: 74.25pt; mso-add-space: auto; mso-list: l14 level1 lfo16; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 14pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 14pt; line-height: 115%;">No
duty on Biscuits export </span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 74.25pt; mso-add-space: auto; mso-list: l14 level1 lfo16; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 14pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 14pt; line-height: 115%;">Various
trade promoting government bodies are working for agri-based food products</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; mso-add-space: auto;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; mso-add-space: auto;"><br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; mso-add-space: auto;">
<br /></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: 0.75in; mso-add-space: auto;">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 20pt; line-height: 115%;">PRICES FOR EXPORT:</span></b></div>
<div class="MsoNormal" style="margin-left: 0.5in; mso-list: l9 level1 lfo9; tab-stops: list .5in; text-indent: -0.25in;">
<span style="font-family: "Wingdings 2"; font-size: 14pt; line-height: 115%; mso-bidi-font-family: "Wingdings 2"; mso-fareast-font-family: "Wingdings 2";"><span style="mso-list: Ignore;"><span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-size: 14pt; line-height: 115%;"><span style="mso-spacerun: yes;"> </span>Prices are higher than local market.</span></div>
<div class="MsoNormal" style="margin-left: 0.5in; mso-list: l9 level1 lfo9; tab-stops: list .5in; text-indent: -0.25in;">
<span style="font-family: "Wingdings 2"; font-size: 14pt; line-height: 115%; mso-bidi-font-family: "Wingdings 2"; mso-fareast-font-family: "Wingdings 2";"><span style="mso-list: Ignore;"><span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-size: 14pt; line-height: 115%;"><span style="mso-spacerun: yes;"> </span>It uses mass market product quality and
charge premium prices.</span></div>
<div class="MsoNormal" style="margin-left: 0.5in;">
<br /></div>
<div class="MsoNormal"><br /></div>
<div class="MsoNormal">
<br /></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 20pt; line-height: 115%;">DISTRIBUTION CHANNELS
FOR EXPORT</span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="margin-left: 0.5in; mso-list: l10 level1 lfo10; tab-stops: list .5in; text-indent: -0.25in;">
<span style="font-family: "Wingdings 2"; font-size: 14pt; line-height: 115%; mso-bidi-font-family: "Wingdings 2"; mso-fareast-font-family: "Wingdings 2";"><span style="mso-list: Ignore;"><span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-size: 14pt; line-height: 115%;">Company appointed one distributor in Afghanistan
for controlling marketing functions there</span></div>
<div class="MsoNormal" style="margin-left: 0.5in; mso-list: l10 level1 lfo10; tab-stops: list .5in; text-indent: -0.25in;">
<span style="font-family: "Wingdings 2"; font-size: 14pt; line-height: 115%; mso-bidi-font-family: "Wingdings 2"; mso-fareast-font-family: "Wingdings 2";"><span style="mso-list: Ignore;"><span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-size: 14pt; line-height: 115%;"><span style="mso-spacerun: yes;"> </span>In other countries sales agents proceeds sale
to all channels including stores.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="text-indent: 0.25in;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 18pt; line-height: 115%;">SHIPPING LINES:</span></b></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l13 level1 lfo2; tab-stops: list .5in; text-indent: -0.25in;">
<span face=""Arial","sans-serif"" style="font-size: 14pt; line-height: 115%; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 14pt; line-height: 115%;">MAERSK</span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l13 level1 lfo2; tab-stops: list .5in; text-indent: -0.25in;">
<span face=""Arial","sans-serif"" style="font-size: 18pt; line-height: 115%; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 14pt; line-height: 115%;">SAF
MARINE </span><b style="mso-bidi-font-weight: normal;"><span style="font-size: 18pt; line-height: 115%;"></span></b></div>
<div class="MsoNormal"><br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 20pt; line-height: 115%;">PROMOTION STRATEGY:</span></b></div>
<div class="MsoNormal" style="margin-left: 0.5in; mso-list: l2 level1 lfo11; tab-stops: list .5in; text-indent: -0.25in;">
<span style="font-family: "Wingdings 2"; font-size: 14pt; line-height: 115%; mso-bidi-font-family: "Wingdings 2"; mso-fareast-font-family: "Wingdings 2";"><span style="mso-list: Ignore;"><span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-size: 14pt; line-height: 115%;">Advertising</span></div>
<div class="MsoListParagraph" style="mso-list: l2 level1 lfo11; tab-stops: list .5in; text-indent: -0.25in;">
<span style="font-family: "Wingdings 2"; font-size: 14pt; line-height: 115%; mso-bidi-font-family: "Wingdings 2"; mso-fareast-font-family: "Wingdings 2";"><span style="mso-list: Ignore;"><span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-size: 14pt; line-height: 115%;">Child activities in school</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 18pt; line-height: 115%;">COMPETITIORS:</span></b></div>
<div class="MsoNormal" style="margin-left: 0.5in;">
<span style="font-size: 16pt; line-height: 115%;">ENGLISH BISCUITS MANUFACTURER</span><b style="mso-bidi-font-weight: normal;"><span style="font-size: 18pt; line-height: 115%;"></span></b></div>
<div class="MsoNormal"><br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 20pt; line-height: 115%;">HS CODE:</span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: 14pt; line-height: 115%;">HS Code of
sweet biscuits </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: #00b050; font-family: Broadway; font-size: 80pt; line-height: 115%; mso-bidi-font-size: 14.0pt;">1905.31</span><span style="font-size: 80pt; line-height: 115%; mso-bidi-font-size: 14.0pt;"> </span><span style="font-size: 14pt; line-height: 115%;"></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 18pt; line-height: 115%;">SWOT ANALYSIS</span></b></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 20pt; line-height: 115%; mso-bidi-font-size: 14.0pt;">Strength</span></b><b style="mso-bidi-font-weight: normal;"><span style="font-size: 14pt; line-height: 115%;">:</span></b></div>
<div class="MsoNormal" style="margin-left: 0.5in; mso-list: l7 level1 lfo3; tab-stops: list .5in; text-indent: -0.25in;">
<span face=""Arial","sans-serif"" style="font-size: 14pt; line-height: 115%; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 14pt; line-height: 115%;">Quality
</span></div>
<div class="MsoNormal" style="margin-left: 0.5in; mso-list: l7 level1 lfo3; tab-stops: list .5in; text-indent: -0.25in;">
<span face=""Arial","sans-serif"" style="font-size: 14pt; line-height: 115%; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 14pt; line-height: 115%;">Innovation</span></div>
<div class="MsoNormal" style="margin-left: 0.5in; mso-list: l7 level1 lfo3; tab-stops: list .5in; text-indent: -0.25in;">
<span face=""Arial","sans-serif"" style="font-size: 14pt; line-height: 115%; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 14pt; line-height: 115%;">Standards</span></div>
<div class="MsoNormal" style="margin-left: 0.5in; mso-list: l7 level1 lfo3; tab-stops: list .5in; text-indent: -0.25in;">
<span face=""Arial","sans-serif"" style="font-size: 14pt; line-height: 115%; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 14pt; line-height: 115%;">leader
in the biscuits industry</span></div>
<div class="MsoNormal" style="margin-left: 0.5in; mso-list: l7 level1 lfo3; tab-stops: list .5in; text-indent: -0.25in;">
<span face=""Arial","sans-serif"" style="font-size: 14pt; line-height: 115%; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 14pt; line-height: 115%;">long-term
sustainability</span></div>
<div class="MsoNormal" style="margin-left: 0.5in; mso-list: l7 level1 lfo3; tab-stops: list .5in; text-indent: -0.25in;">
<span face=""Arial","sans-serif"" style="font-size: 14pt; line-height: 115%; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 14pt; line-height: 115%;">delivering
timely & consistently</span></div>
<div class="MsoNormal" style="margin-left: 0.5in; mso-list: l7 level1 lfo3; tab-stops: list .5in; text-indent: -0.25in;">
<span face=""Arial","sans-serif"" style="font-size: 14pt; line-height: 115%; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 14pt; line-height: 115%;">minimizing
impact on the environment</span></div>
<div class="MsoNormal" style="margin-left: 0.5in; mso-list: l7 level1 lfo3; tab-stops: list .5in; text-indent: -0.25in;">
<span face=""Arial","sans-serif"" style="font-size: 14pt; line-height: 115%; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 14pt; line-height: 115%;">Zero
rejections </span></div>
<div class="MsoNormal" style="margin-left: 0.5in; mso-list: l7 level1 lfo3; tab-stops: list .5in; text-indent: -0.25in;">
<span face=""Arial","sans-serif"" style="font-size: 14pt; line-height: 115%; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 14pt; line-height: 115%;">High
Demand</span></div>
<div class="MsoNormal"><br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 20pt; line-height: 115%;">WEAKNESS:</span></b></div>
<div class="MsoListParagraphCxSpFirst" style="margin-left: 0.25in; mso-add-space: auto; mso-list: l16 level1 lfo4; tab-stops: list .25in; text-indent: -0.25in;">
<span face=""Arial","sans-serif"" style="font-size: 14pt; line-height: 115%; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-size: 14pt; line-height: 115%;">Low production capacity of certain
brands</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in; mso-add-space: auto; mso-list: l16 level1 lfo4; tab-stops: list .25in; text-indent: -0.25in;">
<span face=""Arial","sans-serif"" style="font-size: 18pt; line-height: 115%; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-size: 14pt; line-height: 115%;">Pak Image </span><b style="mso-bidi-font-weight: normal;"><span style="font-size: 18pt; line-height: 115%;"></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in; mso-add-space: auto; mso-list: l16 level1 lfo4; tab-stops: list .25in; text-indent: -0.25in;">
<span face=""Arial","sans-serif"" style="font-size: 18pt; line-height: 115%; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-size: 14pt; line-height: 115%;">Not having state of the art
technology</span><b style="mso-bidi-font-weight: normal;"><span style="font-size: 18pt; line-height: 115%;"></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in; mso-add-space: auto;">
<br /></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: 0.25in; mso-add-space: auto;">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 18pt; line-height: 115%;">OPPORTUNITIES:</span></b><b style="mso-bidi-font-weight: normal;"><span style="font-size: 20pt; line-height: 115%;"></span></b></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 20pt; line-height: 115%;">Australia</span></b></div>
<div class="MsoNormal">
<span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Calibri;">Australian food and grocery council has said that operating profits of
Australia's food <span style="mso-tab-count: 1;"> </span>manufactures
are expected to fall by an average of 4.4 % in 2012-13 because Australian
government is imposing carbon tax.</span></div>
<div class="MsoNormal">
<span face=""Arial","sans-serif"" style="font-size: 22pt; line-height: 115%;">China</span></div>
<div class="MsoNormal">
<span face=""Arial","sans-serif"" style="font-size: 12pt; line-height: 115%;">China’s online super market </span></div>
<div class="MsoNormal">
<span face=""Arial","sans-serif"" style="font-size: 12pt; line-height: 115%;">Director of data driven marketing Asia (DDMA) said:</span></div>
<div class="MsoNormal" style="margin-left: 0.5in; mso-list: l4 level1 lfo15; tab-stops: list .5in; text-indent: -0.25in;">
<span face=""Arial","sans-serif"" style="font-size: 12pt; line-height: 115%; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font: 7pt "Times New Roman";">
</span></span></span><span face=""Arial","sans-serif"" style="font-size: 12pt; line-height: 115%;">China’s online super markets, a great entry
platform for internationals.</span></div>
<div class="MsoNormal" style="margin-left: 0.5in; mso-list: l4 level1 lfo15; tab-stops: list .5in; text-indent: -0.25in;">
<span face=""Arial","sans-serif"" style="font-size: 12pt; line-height: 115%; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font: 7pt "Times New Roman";">
</span></span></span><span face=""Arial","sans-serif"" style="font-size: 12pt; line-height: 115%;">65% willing to buy</span></div>
<div class="MsoNormal" style="margin-left: 0.5in; mso-list: l4 level1 lfo15; tab-stops: list .5in; text-indent: -0.25in;">
<span face=""Arial","sans-serif"" style="font-size: 12pt; line-height: 115%; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font: 7pt "Times New Roman";">
</span></span></span><span face=""Arial","sans-serif"" style="font-size: 12pt; line-height: 115%;">Age 25-35</span></div>
<div class="MsoNormal" style="margin-left: 0.5in; mso-list: l4 level1 lfo15; tab-stops: list .5in; text-indent: -0.25in;">
<span face=""Arial","sans-serif"" style="font-size: 12pt; line-height: 115%; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font: 7pt "Times New Roman";">
</span></span></span><span face=""Arial","sans-serif"" style="font-size: 12pt; line-height: 115%;">White collar jobs</span></div>
<div class="MsoNormal" style="margin-left: 0.5in; mso-list: l4 level1 lfo15; tab-stops: list .5in; text-indent: -0.25in;">
<span face=""Arial","sans-serif"" style="font-size: 12pt; line-height: 115%; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font: 7pt "Times New Roman";">
</span></span></span><span face=""Arial","sans-serif"" style="font-size: 12pt; line-height: 115%;">Not price sensitive</span></div>
<div class="MsoNormal">
<b><i><span face=""Arial","sans-serif"" style="font-size: 12pt; line-height: 115%;">People are using Biscuits as substitute of
fast food now</span></i></b><span face=""Arial","sans-serif"" style="font-size: 12pt; line-height: 115%;"></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 20pt; line-height: 115%; mso-bidi-font-family: Calibri;">THREATS:</span></b></div>
<div class="MsoNormal" style="margin-left: 0.5in; mso-list: l12 level1 lfo5; tab-stops: list .5in; text-indent: -0.25in;">
<span style="font-family: Wingdings; font-size: 14pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">v<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-size: 14pt; line-height: 115%;">US FDA is imposing more complicated
standards for restricting sub standardized imports</span></div>
<div class="MsoNormal" style="margin-left: 0.5in; mso-list: l12 level1 lfo5; tab-stops: list .5in; text-indent: -0.25in;">
<span style="font-family: Wingdings; font-size: 14pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">v<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-size: 14pt; line-height: 115%;">Local biscuits manufactures are
capturing price conscious customers</span></div>
<div class="MsoNormal" style="margin-left: 0.5in; mso-list: l12 level1 lfo5; tab-stops: list .5in; text-indent: -0.25in;">
<span style="font-family: Wingdings; font-size: 14pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">v<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-size: 14pt; line-height: 115%;">Tiffany brand is competing in
Afghanistan</span></div>
<div class="MsoNormal" style="margin-left: 0.5in; mso-list: l12 level1 lfo5; tab-stops: list .5in; text-indent: -0.25in;">
<span style="font-family: Wingdings; font-size: 14pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">v<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-size: 14pt; line-height: 115%;">Gibbs produces copy products and
affecting sales</span></div>
<div class="MsoNormal" style="margin-left: 0.5in; mso-list: l12 level1 lfo5; tab-stops: list .5in; text-indent: -0.25in;">
<span style="font-family: Wingdings; font-size: 14pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">v<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-size: 14pt; line-height: 115%;">Credit sales by small companies to
retailers and distributors.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal"><br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 20pt; line-height: 115%;">PAKISTAN MINISTRY OF COMMERCE AND
TDAP</span></b><span style="font-size: 14pt; line-height: 115%;"></span></div>
<div class="MsoNormal">
<span style="font-size: 14pt; line-height: 115%;">Pakistan ministry
of commerce and trade development authority of Pakistan are showing keen
interest in export of food items and taken up this issue to state bank for <i><span style="mso-bidi-font-weight: bold;">increasing credit lines </span></i>to farmers
and food exporters.</span></div>
<div class="MsoNormal"><br /></div>
<div class="MsoNormal">
<br /></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 20pt; line-height: 115%;">CERTIFICATIONS</span></b></div>
<div class="MsoNormal" style="margin-left: 0.5in; mso-list: l3 level1 lfo6; tab-stops: list .5in; text-indent: -0.25in;">
<span style="font-family: "Times New Roman","serif"; font-size: 14pt; line-height: 115%;"><span style="mso-list: Ignore;">•<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 14pt; line-height: 115%;">OHSAS
18001 </span></div>
<div class="MsoNormal" style="margin-left: 0.5in; mso-list: l15 level1 lfo7; tab-stops: list .5in; text-indent: -0.25in;">
<span style="font-family: "Times New Roman","serif"; font-size: 14pt; line-height: 115%;"><span style="mso-list: Ignore;">•<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 14pt; line-height: 115%;">ISO
14001</span></div>
<div class="MsoNormal" style="margin-left: 0.5in; mso-list: l15 level1 lfo7; tab-stops: list .5in; text-indent: -0.25in;">
<span style="font-family: "Times New Roman","serif"; font-size: 14pt; line-height: 115%;"><span style="mso-list: Ignore;">•<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 14pt; line-height: 115%;">ISO
9001</span></div>
<div class="MsoNormal" style="margin-left: 0.5in;">
<br /></div>
<div class="MsoNormal"><br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span style="font-size: 20pt; line-height: 115%;">PREFERENTIAL
TRADE AGREEMENT (</span></b><b style="mso-bidi-font-weight: normal;"><span style="font-size: 20pt; line-height: 115%;">MAURITIUS)</span></b><b style="mso-bidi-font-weight: normal;"><span style="font-size: 18pt; line-height: 115%;"></span></b></div>
<div class="MsoNormal">
<span style="font-size: 14pt; line-height: 115%;">Mauritius
Import duty reduced from 30 % to 06 % after this agreement which have great
impact on biscuits export</span><b style="mso-bidi-font-weight: normal;"><span style="font-size: 18pt; line-height: 115%;">.</span></b></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; line-height: 115%; mso-bidi-font-size: 18.0pt;">Source: www.moc.pk</span></b></div>
<div class="MsoNormal" style="margin-left: 0.5in;">
<br /></div>
<div class="MsoNormal" style="margin-left: 0.5in;"><br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 18pt; line-height: 115%;">POINTS TO BE PONNDER
FOR EXPORTS</span></b></div>
<div class="MsoNormal" style="margin-left: 0.5in; mso-list: l6 level1 lfo14; tab-stops: list .5in; text-indent: -0.25in;">
<span style="font-family: Wingdings; font-size: 14pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-size: 14pt; line-height: 115%;">First WE should overlook the
competitive advantage </span></div>
<div class="MsoNormal" style="margin-left: 0.5in; mso-list: l6 level1 lfo14; tab-stops: list .5in; text-indent: -0.25in;">
<span style="font-family: Wingdings; font-size: 14pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-size: 14pt; line-height: 115%;">Select market</span></div>
<div class="MsoNormal" style="margin-left: 0.5in; mso-list: l6 level1 lfo14; tab-stops: list .5in; text-indent: -0.25in;">
<span style="font-family: Wingdings; font-size: 14pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-size: 14pt; line-height: 115%;">Visit to market</span></div>
<div class="MsoNormal" style="margin-left: 0.5in; mso-list: l6 level1 lfo14; tab-stops: list .5in; text-indent: -0.25in;">
<span style="font-family: Wingdings; font-size: 14pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-size: 14pt; line-height: 115%;">Cost of availability</span></div>
<div class="MsoNormal" style="margin-left: 0.5in; mso-list: l6 level1 lfo14; tab-stops: list .5in; text-indent: -0.25in;">
<span style="font-family: Wingdings; font-size: 14pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-size: 14pt; line-height: 115%;">How to place that product </span></div>
<div class="MsoNormal" style="margin-left: 0.5in; mso-list: l6 level1 lfo14; tab-stops: list .5in; text-indent: -0.25in;">
<span style="font-family: Wingdings; font-size: 14pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-size: 14pt; line-height: 115%;">Research to market</span></div>
<div class="MsoNormal" style="margin-left: 0.5in; mso-list: l6 level1 lfo14; tab-stops: list .5in; text-indent: -0.25in;">
<span style="font-family: Wingdings; font-size: 14pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-size: 14pt; line-height: 115%;">Calculate tariff</span></div>
<div class="MsoNormal" style="margin-left: 0.5in; mso-list: l6 level1 lfo14; tab-stops: list .5in; text-indent: -0.25in;">
<span style="font-family: Wingdings; font-size: 14pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-size: 14pt; line-height: 115%;">Port transportation cost</span></div>
<div class="MsoNormal" style="margin-left: 0.5in; mso-list: l6 level1 lfo14; tab-stops: list .5in; text-indent: -0.25in;">
<span style="font-family: Wingdings; font-size: 14pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-size: 14pt; line-height: 115%;">Sea insurance</span></div>
<div class="MsoNormal" style="margin-left: 0.5in; mso-list: l6 level1 lfo14; tab-stops: list .5in; text-indent: -0.25in;">
<span style="font-family: Wingdings; font-size: 14pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-size: 14pt; line-height: 115%;">Distribution cost</span></div>
<div class="MsoNormal" style="margin-left: 0.5in; mso-list: l6 level1 lfo14; tab-stops: list .5in; text-indent: -0.25in;">
<span style="font-family: Wingdings; font-size: 14pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-size: 14pt; line-height: 115%;">Duty of export</span></div>
<div class="MsoNormal" style="margin-left: 0.5in; mso-list: l6 level1 lfo14; tab-stops: list .5in; text-indent: -0.25in;">
<span style="font-family: Wingdings; font-size: 18pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-size: 14pt; line-height: 115%;">Freight charges</span><b style="mso-bidi-font-weight: normal;"><span style="font-size: 18pt; line-height: 115%;"></span></b></div>
<div class="MsoNormal" style="margin-left: 0.5in;">
<br /></div>
<div class="MsoNormal" style="margin-left: 0.5in;">
<br /></div>
<div class="MsoNormal" style="margin-left: 0.5in;">
<br /></div>
<div class="MsoNormal" style="margin-left: 0.5in;">
<br /></div>
<div class="MsoNormal" style="margin-left: 0.5in;">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 18pt; line-height: 115%;">Recommendations:</span></b></div>
<div class="MsoNormal" style="margin-left: 0.5in; mso-list: l5 level1 lfo8; tab-stops: list .5in; text-indent: -0.25in;">
<span face=""Arial","sans-serif"" style="font-size: 14pt; line-height: 115%; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 14pt; line-height: 115%;">Enhance
Exports in china and Australia</span></div>
<div class="MsoNormal" style="margin-left: 0.5in; mso-list: l5 level1 lfo8; tab-stops: list .5in; text-indent: -0.25in;">
<span face=""Arial","sans-serif"" style="font-size: 14pt; line-height: 115%; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 14pt; line-height: 115%;">Increase
Production capacity</span></div>
<div class="MsoNormal" style="margin-left: 0.5in; mso-list: l5 level1 lfo8; tab-stops: list .5in; text-indent: -0.25in;">
<span face=""Arial","sans-serif"" style="font-size: 14pt; line-height: 115%; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 14pt; line-height: 115%;">Avoid
American Markets until new standards achievement.</span></div>
<div class="MsoNormal" style="margin-left: 0.5in; mso-list: l5 level1 lfo8; tab-stops: list .5in; text-indent: -0.25in;">
<span face=""Arial","sans-serif"" style="font-size: 14pt; line-height: 115%; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 14pt; line-height: 115%;">Launch
Diversified products which are difficult to copy. e.g. candy </span></div>
<div class="MsoNormal" style="margin-left: 0.5in; mso-list: l5 level1 lfo8; tab-stops: list .5in; text-indent: -0.25in;">
<span face=""Arial","sans-serif"" style="font-size: 14pt; line-height: 115%; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 14pt; line-height: 115%;">On
line marketing</span></div>
<div class="MsoNormal" style="margin-left: 0.5in; mso-list: l5 level1 lfo8; tab-stops: list .5in; text-indent: -0.25in;">
<span face=""Arial","sans-serif"" style="font-size: 14pt; line-height: 115%; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 14pt; line-height: 115%;">Asian
countries Biscuits manufacturers <span style="mso-spacerun: yes;"> </span>need
better regulation, harmonized safety standard</span></div>
<div class="MsoNormal" style="margin-left: 0.5in; mso-list: l5 level1 lfo8; tab-stops: list .5in; text-indent: -0.25in;">
<span face=""Arial","sans-serif"" style="font-size: 14pt; line-height: 115%; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 14pt; line-height: 115%;">Third
party certification and audit will be appreciated for exports by biscuits
industry.</span></div>
<div class="MsoListParagraph" style="mso-list: l5 level1 lfo8; tab-stops: list .5in; text-indent: -0.25in;">
<span face=""Arial","sans-serif"" style="font-size: 14pt; line-height: 115%; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 14pt; line-height: 115%;">Government
Intervention is necessary for promotion of biscuits export.</span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;"><br /></div>
<h1>
Bibliography</h1>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span face=""Arial","sans-serif"" style="font-size: 12pt; line-height: 115%;">Mr
Rizwan Farooqui Export manager CBL (Interview)</span></b></div>
<div class="MsoNormal">
<cite><b style="mso-bidi-font-weight: normal;"><span face=""Arial","sans-serif"" style="color: black; font-size: 12pt; line-height: 115%;">www.<span style="mso-bidi-font-weight: bold;">continentalbiscuits</span>.com.pk</span></b></cite><b style="mso-bidi-font-weight: normal;"><span face=""Arial","sans-serif"" style="color: black; font-size: 12pt; line-height: 115%;"></span></b></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<b><span face=""Arial","sans-serif"" style="color: black; font-size: 12pt; line-height: 150%; mso-no-proof: yes;">www. <a href="http://www.food/"><span style="color: black;">food</span></a> navigator-asia </span></b></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<b><span face=""Arial","sans-serif"" style="color: black; font-size: 12pt; line-height: 150%; mso-no-proof: yes;"><a href="http://www.moc.pk/"><span style="color: black;">www.moc.pk</span></a></span></b></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<b><span face=""Arial","sans-serif"" style="color: black; font-size: 12pt; line-height: 150%; mso-no-proof: yes;">www.itc.org</span></b><b style="mso-bidi-font-weight: normal;"><span face=""Arial","sans-serif"" lang="EN-GB" style="color: black; font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;"></span></b></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span face=""Arial","sans-serif"" lang="EN-GB" style="color: black; font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;">www.wto.org</span></b></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span face=""Arial","sans-serif"" lang="EN-GB" style="color: black; font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;"><a href="http://www.trademap.org/"><span style="color: black;">www.trademap.org</span></a></span></b></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<cite><b style="mso-bidi-font-weight: normal;"><span face=""Arial","sans-serif"" style="color: black; font-size: 12pt; line-height: 150%;">www.mofa.gov.pk/<span style="mso-bidi-font-weight: bold;">Mauritius</span>/contents.aspx?type=statements&id=2</span></b></cite><span class="vshid2"><b style="mso-bidi-font-weight: normal;"><span face=""Arial","sans-serif"" style="color: black; font-size: 12pt; line-height: 150%;"><a href="http://webcache.googleusercontent.com/search?q=cache:ndmTb1rj45cJ:www.mofa.gov.pk/Mauritius/contents.aspx%3Ftype%3Dstatements%26id%3D2+portlouis+mauritius+pakistan+trade&cd=1&hl=en&ct=clnk&gl=pk"><span style="color: black;">Cached</span></a> - <a href="http://www.google.com.pk/search?hl=en&biw=1018&bih=655&q=related:www.mofa.gov.pk/Mauritius/contents.aspx%3Ftype%3Dstatements%26id%3D2+port+louis+mauritius+pakistan+trade&tbo=1&sa=X&ei=dL_wTtzwH4rirAfc420&ved=0CCYQHzAA"><span style="color: black;">Similar</span></a></span></b></span><b style="mso-bidi-font-weight: normal;"><span face=""Arial","sans-serif"" lang="EN-GB" style="color: black; font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;"></span></b></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<cite><b style="mso-bidi-font-weight: normal;"><span face=""Arial","sans-serif"" style="color: black; font-size: 12pt; line-height: 150%;">www.commerce.gov.pk/?page_id=221</span></b></cite><b style="mso-bidi-font-weight: normal;"><span face=""Arial","sans-serif"" lang="EN-GB" style="color: black; font-size: 12pt; line-height: 150%; mso-ansi-language: EN-GB;"></span></b></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="font-size: 12pt; text-align: left;"><br /> </span></div></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7060027870662531913.post-76757234650481184672022-03-11T04:59:00.000+05:002022-03-11T04:59:18.550+05:00SWOT Analysis of Pharmaceutical Industry<div dir="ltr" style="text-align: left;" trbidi="on">
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Analysis of Pharmaceutical Industry</span></b></div>
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<a name='more'></a><b> </b><br />
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<br /></div>
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<span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">v<span style="font: 7pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;">Anti-
Infective </b></div>
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<span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="font: 7pt "Times New Roman";">
</span></span></span>Augmentin</div>
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<span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="font: 7pt "Times New Roman";">
</span></span></span>Amoxil</div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.5in; mso-add-space: auto; mso-list: l2 level1 lfo2; text-indent: -0.25in;">
<span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="font: 7pt "Times New Roman";">
</span></span></span>Velosef</div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.5in; mso-add-space: auto; mso-list: l2 level1 lfo2; text-indent: -0.25in;">
<span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="font: 7pt "Times New Roman";">
</span></span></span>Ampiclox</div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.5in; mso-add-space: auto; mso-list: l2 level1 lfo2; text-indent: -0.25in;">
<span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="font: 7pt "Times New Roman";">
</span></span></span>Fortum</div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1in; mso-add-space: auto; mso-list: l1 level1 lfo1; text-indent: -0.25in;">
<span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">v<span style="font: 7pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;">Analgesics
</b></div>
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<span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="font: 7pt "Times New Roman";">
</span></span></span>Calpol</div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1in; mso-add-space: auto; mso-list: l1 level1 lfo1; text-indent: -0.25in;">
<span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">v<span style="font: 7pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;">Anti –
Virals </b></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.5in; mso-add-space: auto; mso-list: l2 level1 lfo2; text-indent: -0.25in;">
<span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="font: 7pt "Times New Roman";">
</span></span></span>Zeffix</div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.5in; mso-add-space: auto; mso-list: l2 level1 lfo2; text-indent: -0.25in;">
<span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="font: 7pt "Times New Roman";">
</span></span></span>Hepsera</div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.5in; mso-add-space: auto; mso-list: l2 level1 lfo2; text-indent: -0.25in;">
<span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="font: 7pt "Times New Roman";">
</span></span></span>Valtrex</div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1in; mso-add-space: auto; mso-list: l1 level1 lfo1; text-indent: -0.25in;">
<span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">v<span style="font: 7pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;">Consumer
Health </b></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.5in; mso-add-space: auto; mso-list: l2 level1 lfo2; text-indent: -0.25in;">
<span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="font: 7pt "Times New Roman";">
</span></span></span>ENO<span style="mso-tab-count: 1;"> </span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.5in; mso-add-space: auto; mso-list: l2 level1 lfo2; text-indent: -0.25in;">
<span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="font: 7pt "Times New Roman";">
</span></span></span>Horlicks</div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.5in; mso-add-space: auto; mso-list: l2 level1 lfo2; text-indent: -0.25in;">
<span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="font: 7pt "Times New Roman";">
</span></span></span>Oral Care</div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.5in; mso-add-space: auto; mso-list: l2 level1 lfo2; text-indent: -0.25in;">
<span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="font: 7pt "Times New Roman";">
</span></span></span>Nutrition</div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.5in; mso-add-space: auto; mso-list: l2 level1 lfo2; text-indent: -0.25in;">
<span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="font: 7pt "Times New Roman";">
</span></span></span>Sensodyen</div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.5in; mso-add-space: auto; mso-list: l2 level1 lfo2; text-indent: -0.25in;">
<span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="font: 7pt "Times New Roman";">
</span></span></span>Panadol </div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.5in; mso-add-space: auto; mso-list: l2 level1 lfo2; text-indent: -0.25in;">
<span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="font: 7pt "Times New Roman";">
</span></span></span>Oral Care </div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1in; mso-add-space: auto; mso-list: l1 level1 lfo1; text-indent: -0.25in;">
<span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">v<span style="font: 7pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;">Central
Nervous system</b></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.5in; mso-add-space: auto; mso-list: l2 level1 lfo2; text-indent: -0.25in;">
<span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="font: 7pt "Times New Roman";">
</span></span></span>Seroxat</div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.5in; mso-add-space: auto; mso-list: l2 level1 lfo2; text-indent: -0.25in;">
<span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="font: 7pt "Times New Roman";">
</span></span></span>Requip</div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.5in; mso-add-space: auto; mso-list: l2 level1 lfo2; text-indent: -0.25in;">
<span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="font: 7pt "Times New Roman";">
</span></span></span>Lamictal</div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.5in; mso-add-space: auto; mso-list: l2 level1 lfo2; text-indent: -0.25in;">
<span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="font: 7pt "Times New Roman";">
</span></span></span>Motival</div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.5in; mso-add-space: auto; mso-list: l2 level1 lfo2; text-indent: -0.25in;">
<span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="font: 7pt "Times New Roman";">
</span></span></span>Keppra</div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1in; mso-add-space: auto; mso-list: l1 level1 lfo1; text-indent: -0.25in;">
<span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">v<span style="font: 7pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;">Respiratory
</b></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.5in; mso-add-space: auto; mso-list: l2 level1 lfo2; text-indent: -0.25in;">
<span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="font: 7pt "Times New Roman";">
</span></span></span>Seretide</div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.5in; mso-add-space: auto; mso-list: l2 level1 lfo2; text-indent: -0.25in;">
<span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="font: 7pt "Times New Roman";">
</span></span></span>Aeroline<b style="mso-bidi-font-weight: normal;"> </b></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1in; mso-add-space: auto; mso-list: l1 level1 lfo1; text-indent: -0.25in;">
<span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">v<span style="font: 7pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;">Oncology </b></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.5in; mso-add-space: auto; mso-list: l2 level1 lfo2; text-indent: -0.25in;">
<span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="font: 7pt "Times New Roman";">
</span></span></span>Tykerb</div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.5in; mso-add-space: auto; mso-list: l2 level1 lfo2; text-indent: -0.25in;">
<span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="font: 7pt "Times New Roman";">
</span></span></span>Taxol</div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.5in; mso-add-space: auto; mso-list: l2 level1 lfo2; text-indent: -0.25in;">
<span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="font: 7pt "Times New Roman";">
</span></span></span>Hycamtin </div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1in; mso-add-space: auto; mso-list: l1 level1 lfo1; text-indent: -0.25in;">
<span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">v<span style="font: 7pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;">Gastrointestinal</b></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.5in; mso-add-space: auto; mso-list: l2 level1 lfo2; text-indent: -0.25in;">
<span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="font: 7pt "Times New Roman";">
</span></span></span>Zantac</div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.5in; mso-add-space: auto; mso-list: l2 level1 lfo2; text-indent: -0.25in;">
<span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="font: 7pt "Times New Roman";">
</span></span></span>Dependal-M</div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.5in; mso-add-space: auto; mso-list: l2 level1 lfo2; text-indent: -0.25in;">
<span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="font: 7pt "Times New Roman";">
</span></span></span>Tagamet</div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1in; mso-add-space: auto; mso-list: l1 level1 lfo1; text-indent: -0.25in;">
<span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">v<span style="font: 7pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;">Anti
Allergy</b></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.5in; mso-add-space: auto; mso-list: l2 level1 lfo2; text-indent: -0.25in;">
<span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="font: 7pt "Times New Roman";">
</span></span></span>Avamys</div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.5in; mso-add-space: auto; mso-list: l2 level1 lfo2; text-indent: -0.25in;">
<span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="font: 7pt "Times New Roman";">
</span></span></span>Xyzal</div>
<div class="MsoListParagraphCxSpLast" style="margin-left: 1.5in; mso-add-space: auto; mso-list: l2 level1 lfo2; text-indent: -0.25in;">
<span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="font: 7pt "Times New Roman";">
</span></span></span>Zyrtec </div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 3.75pt; mso-outline-level: 1;">
<b><span face=""Arial","sans-serif"" style="color: black; font-size: 27pt; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 18.0pt;">SWOT
Analysis of Pharmaceutical Industry</span></b></div>
<div align="center" class="MsoNormal" style="background: white; line-height: 27.75pt; margin-bottom: 0in; text-align: center;">
<span face=""Arial","sans-serif"" style="color: #222222; font-size: 12pt; mso-fareast-font-family: "Times New Roman";">X</span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0in;">
<span face=""Arial","sans-serif"" style="color: #222222; display: none; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-hide: all; mso-no-proof: yes;"><img alt="http://img.ehowcdn.com/author-avatar/studio-image/ver1.0/Content/images/store/2/3/f2a39e6e-d9aa-40dd-b3d1-7da6bbdf0acd.Small.jpg" height="100" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.jpg" width="100" /></span><span face=""Arial","sans-serif"" style="color: #222222; display: none; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-hide: all;"></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 7.5pt;">
<span style="color: #222222; display: none; font-family: "Museo Slab"; font-size: 16pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-hide: all;">John P. Gross </span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 7.5pt; margin-left: 0in; margin-right: 0in; margin-top: 7.5pt; margin: 7.5pt 0in;">
<span face=""Arial","sans-serif"" style="color: #222222; display: none; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-hide: all;">John P. Gross has been writing
professionally since 2005. He has created internal and external communications
materials for investment firms, accounting firms, nonprofit organizations,
universities, production companies and global brands. Gross holds a Bachelor of
Science in business administration from the Tepper School of Business at
Carnegie Mellon University. </span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0in;">
<span face=""Arial","sans-serif"" style="color: darkgrey; font-size: 8.5pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman";">By John P. Gross, eHow Contributor</span><span face=""Arial","sans-serif"" style="color: black; font-size: 12pt; mso-fareast-font-family: "Times New Roman";"> </span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0in;"><span face=""Arial","sans-serif"" style="color: black; font-size: 12pt; mso-fareast-font-family: "Times New Roman";">SWOT analysis looks at a company's attributes,
both positive and negative. </span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0in; margin-left: 0in; margin-right: 0in; margin-top: 15.0pt; margin: 15pt 0in 0in; text-align: justify;">
<i><span style="color: #666666; font-family: "Georgia","serif"; font-size: 11.5pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">A SWOT analysis identifies and assesses the strengths,
weaknesses, opportunities and threats an organization faces. A SWOT analysis of
the pharmaceutical industry illustrates to upper management what the industry
is excelling in, what improvements need to be made, where growth is possible
and what preemptive measures need to be taken to protect shareholder or company
value. </span></i></div>
<div style="background: white; border: 1pt solid rgb(194, 194, 194); margin-left: -7.5pt; margin-right: 0in; mso-border-alt: solid #C2C2C2 .75pt; mso-element: para-border-div; padding: 0in 0in 7pt;">
<div class="MsoNormal" style="background: white; border: none; line-height: normal; margin-bottom: 7.5pt; mso-border-alt: solid #C2C2C2 .75pt; mso-margin-top-alt: auto; mso-padding-alt: 0in 0in 7.0pt 0in; padding: 0in;">
<br /></div>
</div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-left: 7.5pt; mso-list: l0 level1 lfo3; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 2; tab-stops: list .25in; text-indent: -0.25in;">
<span face=""Arial","sans-serif"" style="color: black; font-size: 18pt; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">1.<span style="font: 7pt "Times New Roman";">
</span></span></span><span face=""Arial","sans-serif"" style="color: black; font-size: 18pt; mso-fareast-font-family: "Times New Roman";">Strengths</span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 7.5pt; margin-left: 43.5pt; margin-right: 0in; margin-top: 7.5pt; margin: 7.5pt 0in 7.5pt 43.5pt; mso-list: l0 level2 lfo3; tab-stops: list .75in; text-indent: -0.25in;">
<span style="color: black; font-family: "Courier New"; font-size: 10pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7pt "Times New Roman";"> </span></span></span><span face=""Arial","sans-serif"" style="color: black; font-size: 12pt; mso-fareast-font-family: "Times New Roman";">The strengths of the pharmaceutical industry’s
SWOT analysis document the internal industry components that are providing value,
quality goods and services and overall excellence. The internal industry
components can include physical resources, human capital or features the
industry can control. For example, the pharmaceutical industry’s strengths
could include low operating overhead, firm fiscal management, low staff
turnover, high return on investment (ROI), state-of-the-art laboratory
equipment and an experienced research staff.</span></div>
<div class="MsoNormal" style="background: white; line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 2;">
<span face=""Arial","sans-serif"" style="color: black; font-size: 18pt; mso-fareast-font-family: "Times New Roman";">Weaknesses</span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 7.5pt; margin-left: 43.5pt; margin-right: 0in; margin-top: 7.5pt; margin: 7.5pt 0in 7.5pt 43.5pt; mso-list: l0 level2 lfo3; tab-stops: list .75in; text-indent: -0.25in;">
<span style="color: black; font-family: "Courier New"; font-size: 10pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7pt "Times New Roman";"> </span></span></span><span face=""Arial","sans-serif"" style="color: black; font-size: 12pt; mso-fareast-font-family: "Times New Roman";">The weaknesses of the pharmaceutical industry’s
SWOT analysis document the internal industry components that are not providing
significant added value or are in need of improvement. The internal industry
components can include physical resources, human capital or features the
industry can control. For example, the pharmaceutical industry’s weaknesses
could include high-risk business modeling, disengaged Board of Directors, dated
medical equipment, poor branding, low staff morale or diseconomies of scale.</span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 7.5pt; margin-left: 43.5pt; margin-right: 0in; margin-top: 7.5pt; margin: 7.5pt 0in 7.5pt 43.5pt; mso-list: l0 level2 lfo3; tab-stops: list .75in; text-indent: -0.25in;">
<span style="color: black; font-family: "Courier New"; font-size: 10pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7pt "Times New Roman";"> </span></span></span><a href="http://www.google.com/url?ct=abg&q=https://www.google.com/adsense/support/bin/request.py%3Fcontact%3Dabg_afc%26url%3Dhttp://www.ehow.com/about_6694152_swot-analysis-pharmaceutical-industry.html%26hl%3Den%26client%3Dca-ehow_300x250%26adU%3Dwww.sindor.com%26adT%3DRegulatory%2BAffairs,%2BAsia%26gl%3DPK%26hideleadgen%3D1&usg=AFQjCNGYsKbmndIQf5AWDBsE_4Sh672FcQ"><span face=""Arial","sans-serif"" style="color: blue; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; text-decoration: none; text-underline: none;">Sponsored
Links</span></a><span face=""Arial","sans-serif"" style="color: black; font-size: 12pt; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-left: 79.5pt; mso-list: l0 level3 lfo3; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 1.25in; text-indent: -0.25in;">
<span style="color: black; font-family: Wingdings; font-size: 10pt; mso-bidi-font-family: Wingdings; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7pt "Times New Roman";"> </span></span></span><a href="http://googleads.g.doubleclick.net/aclk?sa=L&ai=B_BhfAxSYT8iGAYqQ0QX-4vjBBNTV590B5J2jrRXAjbcB4IkcEAEYASCpia0GOABQ1rPI2Pv_____AWDLBLIBDHd3dy5laG93LmNvbcgBAdoBTGh0dHA6Ly93d3cuZWhvdy5jb20vYWJvdXRfNjY5NDE1Ml9zd290LWFuYWx5c2lzLXBoYXJtYWNldXRpY2FsLWluZHVzdHJ5Lmh0bWypAq0yfYan9Ko-qAMB6APSBegD_wH1AwIEAIT1AwAAABA&num=1&sig=AOD64_04KKO4Q1j-zVccaeSAUa7Mw6olNw&client=ca-ehow_300x250&adurl=http://www.sindor.com" target="_blank" title="go to www.sindor.com"><span face=""Arial","sans-serif"" style="color: blue; font-size: 13pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman"; text-decoration: none; text-underline: none;">Regulatory
Affairs, Asia</span></a><span face=""Arial","sans-serif"" style="color: black; font-size: 12pt; mso-fareast-font-family: "Times New Roman";"> </span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 3.75pt; margin-left: 79.5pt; margin-right: 0in; margin-top: 3.75pt; margin: 3.75pt 0in 3.75pt 79.5pt;">
<span face=""Arial","sans-serif"" style="color: black; font-size: 10.5pt; mso-fareast-font-family: "Times New Roman";">Pharma, Medical Devices and other Regulatory
Consulting Expertise</span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-left: 79.5pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<a href="http://googleads.g.doubleclick.net/aclk?sa=L&ai=B_BhfAxSYT8iGAYqQ0QX-4vjBBNTV590B5J2jrRXAjbcB4IkcEAEYASCpia0GOABQ1rPI2Pv_____AWDLBLIBDHd3dy5laG93LmNvbcgBAdoBTGh0dHA6Ly93d3cuZWhvdy5jb20vYWJvdXRfNjY5NDE1Ml9zd290LWFuYWx5c2lzLXBoYXJtYWNldXRpY2FsLWluZHVzdHJ5Lmh0bWypAq0yfYan9Ko-qAMB6APSBegD_wH1AwIEAIT1AwAAABA&num=1&sig=AOD64_04KKO4Q1j-zVccaeSAUa7Mw6olNw&client=ca-ehow_300x250&adurl=http://www.sindor.com" target="_blank" title="go to www.sindor.com"><span face=""Arial","sans-serif"" style="color: black; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; text-decoration: none; text-underline: none;">www.sindor.com</span></a><span face=""Arial","sans-serif"" style="color: black; font-size: 12pt; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 2;">
<span face=""Arial","sans-serif"" style="color: black; font-size: 18pt; mso-fareast-font-family: "Times New Roman";">Opportunities</span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 7.5pt; margin-left: 43.5pt; margin-right: 0in; margin-top: 7.5pt; margin: 7.5pt 0in 7.5pt 43.5pt; mso-list: l0 level2 lfo3; tab-stops: list .75in; text-indent: -0.25in;">
<span style="color: black; font-family: "Courier New"; font-size: 10pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7pt "Times New Roman";"> </span></span></span><span face=""Arial","sans-serif"" style="color: black; font-size: 12pt; mso-fareast-font-family: "Times New Roman";">The opportunities of the pharmaceutical
industry’s SWOT analysis document the external industry components that provide
a chance for the industry (or factions of the industry) to grow in some
capacity or gain a competitive edge. The external industry components should be
environmental factors or aspects outside the industry’s control, yet reflective
of the business marketplace. For example, the pharmaceutical industry’s
opportunities could include recently published research, an increase in
health-conscious consumers, increased demand for pharmaceutical products,
changes in Food and Drug Administration standards or decreases in employee
health care costs.</span></div>
<div class="MsoNormal" style="background: white; line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 2;">
<span face=""Arial","sans-serif"" style="color: black; font-size: 18pt; mso-fareast-font-family: "Times New Roman";">Threats</span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 7.5pt; margin-left: 43.5pt; margin-right: 0in; margin-top: 7.5pt; margin: 7.5pt 0in 7.5pt 43.5pt; mso-list: l0 level2 lfo3; tab-stops: list .75in; text-indent: -0.25in;">
<span style="color: black; font-family: "Courier New"; font-size: 10pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7pt "Times New Roman";"> </span></span></span><span face=""Arial","sans-serif"" style="color: black; font-size: 12pt; mso-fareast-font-family: "Times New Roman";">The threats of the pharmaceutical industry’s
SWOT analysis document the external industry components that could create an
opportunity for the industry (or factions of the industry) to decline, atrophy
or lose some competitive edge. The external industry components should be
environmental factors or aspects outside the industry’s control, yet reflective
of the business marketplace. For example, the pharmaceutical industry’s threats
could include increased government regulation, a declining economy, increasing
research and development (R&D) costs or a decrease in the global
population.</span></div>
<div class="MsoNormal" style="background: white; line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 2;">
<span face=""Arial","sans-serif"" style="color: black; font-size: 18pt; mso-fareast-font-family: "Times New Roman";">How to Construct Your SWOT Analysis</span></div>
<div style="background: white; border-bottom: solid windowtext 1.5pt; border: none; margin-left: 25.5pt; margin-right: 0in; mso-element: para-border-div; padding: 0in 0in 1pt;">
<div class="MsoNormal" style="background: white; border: none; line-height: normal; margin-bottom: 7.5pt; margin-left: .25in; margin-right: 0in; margin-top: 7.5pt; margin: 7.5pt 0in 7.5pt 0.25in; mso-border-bottom-alt: solid windowtext 1.5pt; mso-list: l0 level2 lfo3; mso-padding-alt: 0in 0in 1.0pt 0in; padding: 0in; tab-stops: list .75in; text-indent: -0.25in;">
<span style="color: black; font-family: "Courier New"; font-size: 10pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7pt "Times New Roman";"> </span></span></span><span face=""Arial","sans-serif"" style="color: black; font-size: 12pt; mso-fareast-font-family: "Times New Roman";">A SWOT analysis is displayed in a two-by-two
spreadsheet, designed to showcase all four features. Within the two-by-two
spreadsheet, strengths and weaknesses are located in the top two boxes, left to
right, respectively, and opportunities and threats are located in the bottom
two boxes, also left to right, respectively.</span></div>
</div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 7.5pt; margin-left: 25.5pt; margin-right: 0in; margin-top: 7.5pt; margin: 7.5pt 0in 7.5pt 25.5pt;">
<br /></div>
<h3 style="line-height: 15.75pt; text-align: justify;">
<span face=""Arial","sans-serif"">New Pharmaceutical Marketing Strategies- Why Needed?</span></h3>
<div class="MsoNormal" style="line-height: 15.75pt; text-align: justify;">
<span face=""Arial","sans-serif"" style="color: black; font-size: 9pt;">While most
of the pharmaceutical companies successfully employ a host of marketing
strategies to target various types of customers, the current business and
customer trends are continuously creating new challenges as well as
opportunities for increasing profitability. If the pharmaceutical companies
want to improve their Return-On-Investment (ROI), they have to adopt new
communication technologies (digital media) along with their conventional sales
force of medical representatives. They really need to adopt this multi channel
marketing strategies for the following reasons. </span></div>
<ul type="disc">
<li class="MsoNormal" style="color: black; line-height: 15.75pt; mso-list: l3 level1 lfo4; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in; text-align: justify;"><span face=""Arial","sans-serif"" style="font-size: 9pt;">The
concept of blockbuster drugs is dying out for big pharmaceutical companies
where 2-3 drugs were good enough to pay back the whole investment for a
larger number of manufactured drugs. Now the limited prospective for
blockbuster drugs (thanks to low investment on R&D and patent expiry)
makes it essential to focus on more specialized drugs sold in lower
volumes. And when there is low volume products, sales driven marketing
strategy (with high cost of sales force) is not feasible.</span></li>
<li class="MsoNormal" style="color: black; line-height: 15.75pt; mso-list: l3 level1 lfo4; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in; text-align: justify;"><span face=""Arial","sans-serif"" style="font-size: 9pt;">As
far as small pharma companies are concerned, they already have small sales
force. However, with the use of digital media, having a lower investment
cost (both for the company and its targeted customer) they can easily get
return on investment.</span></li>
<li class="MsoNormal" style="color: black; line-height: 15.75pt; mso-list: l3 level1 lfo4; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in; text-align: justify;"><span face=""Arial","sans-serif"" style="font-size: 9pt;">Customer
behavior (doctors behavior) is rapidly changing. Doctors, who are getting
more and more busy with increasing patients, can be hardly seen by the
medical representatives. They are more inclined towards Internet for
obtaining relevant information. It is the time for pharmaceutical
companies to build their marketing strategies around this digital media. Website
marketing, online marketing, blogs, social media, forums, chat rooms and
any other such media is an influential means to present the company's
products and offers through opinion leaders.</span></li>
</ul>
<div class="MsoNormal" style="line-height: 15.75pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<h3 style="line-height: 15.75pt; text-align: justify;">
<span face=""Arial","sans-serif"">The Right Pharmaceutical Marketing Strategy</span><span face=""Arial","sans-serif"" style="color: #708bc4; font-size: 10.5pt;"></span></h3>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 7.5pt; margin-left: 43.5pt; margin-right: 0in; margin-top: 7.5pt; margin: 7.5pt 0in 7.5pt 43.5pt; mso-list: l0 level2 lfo3; tab-stops: list .75in; text-indent: -0.25in;">
<span style="color: black; font-family: "Courier New"; font-size: 10pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Courier New";"><span style="mso-list: Ignore;">o<span style="font: 7pt "Times New Roman";"> </span></span></span><span face=""Arial","sans-serif"" style="color: black; font-size: 9pt;">The right
marketing strategy for any pharmaceutical company would be to build on proven
strategic marketing principles, along with a focus on changing customer
behavior. Use of digital media through Internet marketing plan is the best
marketing strategy that can provide the basis for a changed business model.
However, there should be some planning for using digital media for marketing
too. It should be a multi channel marketing strategy but should identify the
target audience. Every digital media used for all people can not be called the
right marketing strategy. The focus should be on the high value customer
segment for pharmaceutical products.</span><span face=""Arial","sans-serif"" style="color: black; font-size: 12pt; mso-fareast-font-family: "Times New Roman";"></span></div>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7060027870662531913.post-20295190126524113412022-03-11T04:56:00.000+05:002022-03-11T04:56:21.693+05:00PIA cargo Export and Rates<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
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<span style="color: black;"><span style="color: #76923c;"><b>[</b></span><b>Export
marketing</b><span style="color: #76923c;"><b>]</b></span></span></div>
</td>
</tr>
<tr>
<td height="178" valign="TOP" width="624"><div align="JUSTIFY">
<span style="color: black;"><span style="color: #7f7f7f;">This
report includes the brief introduction of PIA and its export
performance </span></span>
</div>
</td>
</tr>
</tbody></table>
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<div style="break-before: page; margin-bottom: 0in; page-break-before: always;">
<br /></div>
<h1 class="contents-heading-western">
Table of Contents</h1>
<div dir="LTR" id="Table of Contents1">
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1430_1465334451">Hammad
– e – Baritala 2</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1432_1465334451">About
PIA - History 3</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1434_1465334451">Birth
of a Nation, Birth of an Airline 3</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1436_1465334451">Orient
Airways Takes to the Skies 3</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1438_1465334451">A
New National Flag Carrier for Pakistan 3</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1440_1465334451">PIA’s
First International Service 3</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1442_1465334451">New
Planes, New Directions, New Management 3</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1444_1465334451">Historic
Firsts and Unbroken Records 4</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1446_1465334451">Style,
Glamour, and Charisma 4</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1448_1465334451">Safety
Management System at PIA 4</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1450_1465334451">The
Pursuit of Excellence through Technology and Quality Control 4</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1452_1465334451">Ushering
In a New Era of Growth and Development 4</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1454_1465334451">Pakistan’s
Cargo Market 5</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1456_1465334451">To
Pakistan Mostly from the East 6</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1458_1465334451">Directional
Movement of Air Cargo Ex-Pakistan 6</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1460_1465334451">CARGO
Performance 7</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1462_1465334451">The
performance of cargo in 2011(January - July) 7</a></div>
<div style="margin-bottom: 0.07in; margin-left: 0.15in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1464_1465334451">There
are three types of CARGO AIR LINES 8</a></div>
<div style="margin-bottom: 0.07in; margin-left: 0.15in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1466_1465334451">1.Dedicated
Cargo Airlines 8</a></div>
<div style="margin-bottom: 0.07in; margin-left: 0.15in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1468_1465334451">2.All-Cargo
Subsidiary 8</a></div>
<div style="margin-bottom: 0.07in; margin-left: 0.15in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1470_1465334451">3.Non-separate
Entity 8</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1472_1465334451">Dedicated
Cargo Airlines 8</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1474_1465334451">All-Cargo
Subsidiary 8</a></div>
<div style="margin-bottom: 0.07in; margin-left: 0.15in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1476_1465334451">Airlines
operating with Cargo Subsidiaries 8</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1478_1465334451">Non-separate
Entity 8</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1480_1465334451">Four
P’s of Marketing with respect to PIA 9</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1482_1465334451">Product 9</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1484_1465334451">Price 10</a></div>
<div style="margin-bottom: 0.07in; margin-left: 0.15in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1486_1465334451">TACT
(The Air Cargo Tariff) 10</a></div>
<div style="margin-bottom: 0.07in; margin-left: 0.15in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1488_1465334451">Commodity
Specific Rates and Weight Breaks 10</a></div>
<div style="margin-bottom: 0.07in; margin-left: 0.15in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1490_1465334451">CRC
(Commercial Rebated Cargo) Rates 11</a></div>
<div style="margin-bottom: 0.07in; margin-left: 0.15in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1492_1465334451">Tonnage
Deals 11</a></div>
<div style="margin-bottom: 0.07in; margin-left: 0.15in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1494_1465334451">Ad-hoc
Rates 11</a></div>
<div style="margin-bottom: 0.07in; margin-left: 0.15in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1496_1465334451">Formal
Approval of Ad-hoc Rates 11</a></div>
<div style="margin-bottom: 0.07in; margin-left: 0.15in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1498_1465334451">Space
allocation 12</a></div>
<div style="margin-bottom: 0.07in; margin-left: 0.15in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1500_1465334451">Incidental
Charges 12</a></div>
<div style="margin-bottom: 0.07in; margin-left: 0.15in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1502_1465334451">Handling
Charges Due Agents and Due Carrier 12</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1504_1465334451">Place 12</a></div>
<div style="margin-bottom: 0.07in; margin-left: 0.15in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1506_1465334451">Domestic
Network 12</a></div>
<div style="margin-bottom: 0.07in; margin-left: 0.15in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1508_1465334451">International
Network 12</a></div>
<div style="margin-bottom: 0.07in; margin-left: 0.15in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1510_1465334451">Additions
in Network 12</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1512_1465334451">Promotion 13</a></div>
<div style="margin-bottom: 0.07in; margin-left: 0.15in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1514_1465334451">Promotional
& Brand Building Activities 13</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1516_1465334451">SWOT
analysis 13</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1518_1465334451">1.
SWOT Analysis-Internal Factor 13</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1520_1465334451">STRENGTHS 13</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1522_1465334451">WEAKNESSES 14</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1524_1465334451">SWOT
Analysis-External Factor 14</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1526_1465334451">OPPORTUNITIES 14</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1528_1465334451">THREATS 14</a></div>
<div style="margin-bottom: 0.07in; margin-left: 0.15in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1530_1465334451">Interpretation
of SWOT Analysis: 15</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1532_1465334451">Potential
Entrants 15</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1534_1465334451">Bargaining
Power of Buyers 15</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1536_1465334451">Competitors 15</a></div>
<div style="margin-bottom: 0.07in; margin-left: 0.31in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1538_1465334451">In
Passenger 16</a></div>
<div style="margin-bottom: 0.07in; margin-left: 0.31in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1540_1465334451">In
cargo 16</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1542_1465334451">Bargaining
Power of Suppliers 17</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1544_1465334451">Substitute
Services 17</a></div>
<div style="margin-bottom: 0.07in; margin-left: 0.31in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__1546_1465334451">Direct
Substitute 17</a></div>
</div>
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Hammad – e – Baritala</h1>
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<span style="font-size: medium;"><b>Praise is due to Allah whose
worth cannot be described by speakers, whose bounties cannot be
counted by calculators and whose claim (to obedience) cannot be
satisfied by those who attempt to do so, whom the height of
intellectual courage cannot appreciate, and the divings of
understanding cannot reach; He for whose description no limit has
been laid down, no eulogy exists, no time is ordained and no duration
is fixed. He brought forth creation through His Omnipotence,
dispersed winds through His Compassion, and made firm the shaking
earth with rocks.</b></span></div>
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<span style="color: #17365d;"><span style="font-family: Cambria, serif;"><span style="font-size: x-large;"><b>Introduction
of the Company</b></span></span></span></div>
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<span style="font-family: Calibri, serif;">About PIA - History</span></h1>
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Birth of a Nation, Birth of an Airline</h1>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Air
transport has probably never been more important to the development
of a new nation than in the case of Pakistan. In June 1946, when
Pakistan was still in the offing, Mr. Mohammad Ali Jinnah, the
Founder of the upcoming nation, instructed Mr. M.A. Ispahani, a
leading industrialist, to set up a national airline, on a priority
basis. With his singular vision and foresight, Mr. Jinnah realized
that with the formation of the two wings of Pakistan, separated by
1100 miles, a swift and efficient mode of transport was imperative.</div>
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Orient Airways Takes to the Skies</h1>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
On
23rd October 1946, a new airline was born. Initially registered as a
pilot project in Calcutta, Orient Airways Ltd. had at its helm Mr.
M.A. Ispahani as Chairman and Air vice Marshal O.K. Carter as General
Manager. The new carrier's base remained in Calcutta and an operating
license was obtained in May 1947.</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Four
Douglas DC-3s were purchased from Tempo of Texas in February 1947 and
operations commenced on 4th June 1947. The designated route for
Orient Airways was Calcutta-Akyab-Rangoon, which also happened to be
the first post-war international sector to be flown by an airline
registered in India. Within two months of Orient Airways' operational
beginnings, Pakistan was born. The birth of a new nation generated
one of the largest transfers of population in the history of mankind.</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Orient
Airways, along with the help of BOAC aircraft which had been
chartered by the Government of Pakistan, started relief operations
and transportation of people between Delhi and Karachi, the two
capitals. Subsequently, Orient Airways transferred its base to
Pakistan and established a vital link between Karachi and Dacca, the
two capitals of the two wings of Pakistan. With a skeleton fleet of
just two DC-3s, three crew members, and twelve mechanics, Orient
Airways launched its scheduled operations in a fairy-tale manner. The
initial routes were Karachi-Lahore-Peshawar, Karachi-Quetta-Lahore
and Karachi-Delhi Calcutta-Dacca. By the end of 1949, Orient Airways
had acquired 10 DC-3s and 3 Convair 240s which were operated on these
routes. In 1950, it had become increasingly apparent that additional
capacity would have to be inducted to cater to the growing needs of
the sub-continent.</div>
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A New National Flag Carrier for Pakistan</h1>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Orient
Airways was a privately owned company, with limited capital and
resources. It could not be expected to grow and expand independently.
It was then that the Government of Pakistan decided to form a
state-owned airline and invited Orient Airways to merge with it. The
outcome of the merger was the birth of a new airline, through PIAC
Ordinance 1955 on January 10, 1955.</div>
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<br /></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
In
addition to transport activities, Orient Airways had established the
nucleus of overhaul and maintenance facilities and acquired trained
pilots, engineers and technicians, measures which proved to be a
great asset for PIA during its teething phase.</div>
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PIA’s First International Service</h1>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
The
year 1955 also marked the inauguration of the fledgling airline's
first scheduled international service - to the glittering, glitzy
capital city of London, via Cairo and Rome. Initially, there was much
criticism, as the public could not comprehend or justify the need to
operate an international route when, in their opinion, other projects
vital for a developing country should have been given a higher
priority. However, PIA's focus was, and continues to be, to serve the
Pakistani community at large. The provision of transportation to
expatriates has remained one of the foremost priorities of the
national airline. Moreover, PIA earned substantial foreign exchange
through international services, which it invested in the purchase of
aircraft and spare parts, as fleet expansion was a grave necessity
for the airline.</div>
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New Planes, New Directions, New Management</h1>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
In
1956, orders were placed for two Super Constellations and five
Viscounts which were to be delivered in 1959. At this juncture, PIA
possessed a small fleet which comprised of Convairs, Viscounts, Super
Constellations and DC-3s.</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
While
Mr. M.A. Ispahani was the first Chairman of the new dynamic airline;
it was the first Managing Director of PIA, Mr. Zafar-ul-Ahsan, who in
his 4 year tenure got the ball truly rolling and set the shape of
things to come. The PIA Head Office building at Karachi Airport,
which houses the entire major departments of the airline, was the
brain-child of Mr. Zafar-ul- Ahsan. In fact, on his departure from
the airline, the employees presented him with a silver replica of the
building with the caption, "The House You Built".</div>
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<br /></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
In
1959, the Government of Pakistan appointed Air Commodore Nur Khan as
the Managing Director of PIA. With his visionary leadership, PIA
'took off' and within a short span of 6 years, gained the stature and
status of one of the world's frontline carriers. In aviation circles,
this period has often been referred to as the "golden years of
PIA".</div>
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<br /></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Development,
expansion, and growth were keywords that the new management was
committed to. In March 1960, PIA launched its first Boeing 707 jet
service on the London-Karachi-Dacca, route which later proved to be
very successful. This trail-blazing accomplishment resulted in PIA
becoming the first Asian Airline to operate a jet aircraft, setting
trends for the future. In 1961, the airline took on the mammoth task
of initiating a cross-Atlantic service from Karachi to New York. By
this time, PIA had placed orders for more new aircraft, which
included Fokker F-27s, Boeing 720Bs and Sikorsky helicopters.
Helicopter services in East Pakistan had gained momentum by 1962 and
expanded to include Sylhet, Chittagong, Dacca, Comilla and Ishurdi.
PIA's helicopter services carried over 70,000 passengers during the
first year of operation. At the time, it was regarded as a stellar
operation, equal to any other in the world. Unfortunately, due to two
mishaps, the service was discontinued in 1966.</div>
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Historic Firsts and Unbroken Records</h1>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
In
1962, finding the upper winds forecast favorable, PIA set out to
break the record for the fastest flight between London and Karachi.
With representatives of FAI (Federation Aeronautique International)
on board to monitor the official timings, PIA completed the flight in
6 hours, 43 minutes, 51 seconds, a record which remains unbroken to
this day.</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
In
1964, PIA achieved another historic first, regarded as major
milestones in the chequered history of the airline. On 29th April,
1964, with a Boeing 720B, PIA earned the distinction of becoming the
first airline from a non-communist country to fly into the People’s
Republic of China. PIA's first service to China was from Karachi to
Shanghai via Canton. In 1964-65, PIA expanded its fleet further with
the addition of a fourth Boeing 720B and two Fokker F-27s. Serious
development had become a reality and the PIA team continued to move
ahead with ambitious plans and goals for the national flag carrier.</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
A
collective pride and joyous buoyancy was pervasive within the PIA
family. Riding high on the crest of success, PIA became a household
name in Pakistan in the mid sixties. The war between India and
Pakistan, during 1965, further tested the national airline. PIA
played a major role in providing logistical support to the Armed
Forces by operating special flights using Boeings, Super
Constellations, and Viscounts. The Founder of the Nation, Mr. Jinnah
had predicted that the Pakistan Airforce would need the support of a
civil airline in special circumstances, and this came into evidence
during the war.</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
In
1966, a system of feeder services linking eight new points in West
Pakistan was introduced. By this time, the airline's Viscounts were
proving inadequate owing to traffic growth, and had to be replaced by
Tridents. The airline continued up the growth curve, receiving two
Fokker F-27s, two Boeing 707s and one Trident in the following year.</div>
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Style, Glamour, and Charisma</h1>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Around
this time, the airline saw a change in the top slot. Air Vice
Marshal, Asghar Khan took over the reigns of PIA for a tenure of 3
years. A number of highpoints are attributed to this period. The most
colorful, if not the most significant, occurrence for PIA was the
introduction of a new air-hostesses' uniform designed by none other
than the renowned French designer, Pierre Cardin. Taking the aviation
world by storm, this move, more than any other single factor,
imprinted PIA's name on the international market. The uniforms were
an instant hit, both at home and abroad.</div>
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Safety Management System at PIA</h1>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
PIA is
the first airline to get certified (initial certification) on Safety
Management System (SMS) by Civil Aviation Authority CAA - Pakistan.
CAA Air Navigation Order (ANO 91.0032 issued in September 2008) binds
all airlines operating in Pakistan to have SMS. Well before the
issuance of this ANO, PIA initiated SMS awareness and implementation
in July 2008. PIA awarded initial certification on SMS in 27th
February 2009 by CAA.</div>
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The Pursuit of Excellence through Technology and Quality Control</h1>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Not
content with a number of historic firsts under its belt, PIA made
history yet again, by installing Pakistan's first computer, an
IBM1401, in 1967. PIA's first Engine Overhaul Shop, located near the
Head Office building, was also completed and commissioned around this
time. The Ground Training School (GTS) now known as the PIA Training
Centre was first conceived and developed during 1961-62.
Interestingly, training was initially imparted in the T-shaped
building which has now become the PIA Dispensary, close to the Head
Office building.</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Besides
visible development and growth in traffic and revenues in the
sixties, PIA added additional destinations, new equipment, and
cutting-edge technology to support its ever expanding operations. A
new Jet Hangar for Boeings with a supporting airframe overhaul shop
was completed and commissioned in 1968.</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
In
1970, PIA set up its own Flight Kitchen in Karachi, which caters,
even today, to the national airline as well as other carriers. Over
the years, with the airline's expansion and increased capacity, the
need for a second Flight Kitchen became imperative.</div>
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Ushering In a New Era of Growth and Development</h1>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
PIA
heralded the nineties by donning a bright new corporate identity.
Old-timers may remember the flutter that the earlier green and gold
livery had created when it was first introduced in 1974. However, in
keeping with the changing times, PIA introduced a smart, sporty 90's
look. The familiar PIA green was reinforced with moss green and pale
blue stripes were incorporated into the new corporate identity. The
stripes, a universal symbol of sport, highlighted PIA's active
participation and sponsorship of a diverse range of national games.
PIA's players have always been at the forefront of Pakistani Cricket,
Hockey, Squash, Football, Chess, Bridge, Polo and Table-Tennis teams.
The nineties also saw the expansion of PIA's massive Haj and Umrah
operations to Pakistan's smaller cities, in addition to the major
cities of Islamabad, Peshawar, Lahore, Quetta and Karachi.</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
PIA's
growth continues unabated and the airline now operates globally,
covering the entire domestic landscape and international destinations
spread over 4 continents.</div>
<div style="margin-bottom: 0in;">
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<span style="color: #17365d;"><span style="font-family: Cambria, serif;"><span style="font-size: x-large;"><b>Cargo
operations</b></span></span></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
PIA
operates a cargo delivery system within Pakistan. During the early
1970s, PIA operated a service called "Air Express" that
delivered documents and parcels from one airport to another. Pakistan
International Cargo was started in 1974 using two Boeing 707-320C,
with services to the Middle East and Europe. The operations ended in
the late 1990s when both aircraft were grounded. PIA Cargo transports
goods across Pakistan as well as to international destinations. These
include meat and vegetables, textiles, paper products, laboratory
equipment[32] and postal mail.[33]</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
In
2003 PIA launched "'PIA Speedex'", a courier service in
Karachi, Lahore, and Rawalpindi/Islamabad; expanding within a year to
12 cities. Today, the airline offers over 70 locations within
Pakistan, with shipments collected and delivered from customers'
homes. From 2004 to September 2007, PIA Cargo operated two Airbus
A300 Freighter aircraft chartered through MNG Airlines to Haan and
Luton; initially these also operated to Amsterdam, Basel and Cologne.</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
The
main constraint on volume of cargo lifted from the airports is the
capacity and number of aircrafts operating from there. The facilities
at the airports affect the efficiency with which the cargo is handled
and processed. Capacity to lift the cargo can be increased only by
attracting more airlines to operate their services. It has been
pointed out by the stakeholders that the foreign airlines are not
attracted to call at Pakistani airports because of the relatively
high landing charges and the fuel prices.</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<br /></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Security
of air flights has now become a major concern. In case of cargo not
being scanned or physically checked against explosives it is required
to be detained at the airport for 24 hours cooling period, which
defeats the purpose of sending the cargo by air. Physical examination
causes damage and makes the goods liable for pilferage.
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Modern
cargo scanning equipment capable of detecting explosives has
therefore become an essential requirement for handling of cargo at
the airports. Most of the airports lack this.
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Cargo
handling terminals, especially those of Pakistan International
Airlines (PIA), do not have adequate capacity for handling the cargo.
At present PIA transports over 50% of the air cargo. Special
attention is needed to expand and modernize the cargo terminals at
Karachi, Islamabad and Peshawar.
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
There
is demand from the exporters for cold rooms to be provided for
transport of perishable commodities. Where these facilities have been
provided these are not being used. The traders complain that the
facilities do not have a temperature controlled environment. There is
a need for careful assessment of the type and extent of facilities
required and then arrange accordingly.
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
The
time involved in completion of various business processes at the
airports is unduly long. Pakistan Customs Computerized System (PACCS)
introduced by Customs at the container terminals needs to be extended
to all airports and the IT systems of Civil Aviation Authority (CAA),
airlines, cargo handling agent and air cargo agents integrated with
it.
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
The
exporters have complained of lack of suitable lockers with strong
rooms at Karachi, Lahore and Peshawar airports for keeping gems and
jewelry and other valuables. There are also complaints of excessive
charges by PIA for carriage of such items.
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
CAA
does not levy any throughput charges for the exports. It levies
throughput charges at the rate of 2% of International Air Transport
Association (IATA) tariff for the air freight on the normal imports
and 5% of IATA tariff on imports requiring immediate clearance.
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Actual
freight paid on these consignments is usually much less than the IATA
tariff and there are complaints from the air cargo agents on behalf
of the importers that the charges levied by CAA are excessive.
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Because
of the geographical location of Pakistan there is great opportunity
for exploiting sea-air multi-modal transport to Central Asian
Republics (CAR). But this requires streamlining of related systems
and procedures for quick transfer of cargo from sea ports to airport
and promotion of regular air services to CAR.</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<br /></div>
<h1 class="western">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="_Toc84190983"></a><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="__RefHeading__1454_1465334451"></a>
Pakistan’s Cargo Market</h1>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<b>Total
Air Freight Market of Pakistan = 233,715 Tons</b></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<br /></div>
<h1 class="western" style="break-before: page; page-break-before: always;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="_Toc84190984"></a><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="_Toc311032671"></a><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="_Toc311032732"></a><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="__RefHeading__1456_1465334451"></a>
To Pakistan Mostly from the East</h1>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<br /></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<br /></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<br /></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<br /></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<br /></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<br /></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<br /></div>
<h1 class="western">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="_Toc84190985"></a><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="__RefHeading__1458_1465334451"></a>
Directional Movement of Air Cargo Ex-Pakistan</h1>
<div style="margin-bottom: 0in;">
<br /></div>
<h1 class="western" style="break-before: page; page-break-before: always;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="_Toc84190986"></a><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="__RefHeading__1460_1465334451"></a>
CARGO Performance</h1>
<div style="margin-bottom: 0in;">
2008 PKR 5.455
Billion</div>
<div style="margin-bottom: 0in;">
2009 PKR 4.901
Billion</div>
<div style="margin-bottom: 0in;">
2010 Target PKR 5.700 Billion</div>
<div style="margin-bottom: 0in;">
<u> </u>
</div>
<div style="margin-bottom: 0in;">
2010 Revenue PKR 6.401 Billion</div>
<div style="margin-bottom: 0in; text-indent: 0.5in;">
PIA CARGO Performed
13% over and above the target and 30% over 2009 in 2010</div>
<div style="line-height: 100%; margin-bottom: 0in;">
<span style="color: black;">2011 Target PKR 7.301 Billion </span>
</div>
<h1 class="western">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="_Toc84190987"></a><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="__RefHeading__1462_1465334451"></a>
The performance of cargo in 2011(January - July)</h1>
<table border="1" bordercolor="#ffffff" cellpadding="0" cellspacing="0" style="width: 960px;">
<colgroup><col width="159"></col>
<col width="108"></col>
<col width="52"></col>
<col width="68"></col>
<col width="92"></col>
<col width="160"></col>
<col width="160"></col>
<col width="159"></col>
</colgroup><tbody>
<tr valign="TOP">
<td bgcolor="#ffffff" height="49" width="159"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>Month</b></span></span></span></div>
</td>
<td bgcolor="#ffffff" width="108"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>ACT
2011</b></span></span></span></div>
</td>
<td bgcolor="#ffffff" colspan="2" width="120"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>TGT
2011</b></span></span></span></div>
</td>
<td bgcolor="#ffffff" colspan="2" width="252"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>2011
ACT Vs. 2011 TGT </b></span></span></span>
</div>
</td>
<td bgcolor="#ffffff" width="160"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>ACT
2010</b></span></span></span></div>
</td>
<td bgcolor="#ffffff" width="159"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>2011
ACT Vs. ACT (VAR)</b></span></span></span></div>
</td>
</tr>
<tr></tr>
<tr></tr>
<tr valign="TOP">
<td bgcolor="#ffffff" height="50" width="159"><br />
<br /></td>
<td bgcolor="#ffffff" colspan="2" width="160"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;">PKR
(in Million) </span></span></span>
</div>
</td>
<td bgcolor="#ffffff" colspan="2" width="160"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;">VAR
(%)</span></span></span></div>
</td>
<td bgcolor="#ffffff" width="160"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;">PKR
(in Million) </span></span></span>
</div>
</td>
<td bgcolor="#ffffff" colspan="2" width="319"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;">VAR
(%)</span></span></span></div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#ffffff" height="50" width="159"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>Jan</b></span></span></span></div>
</td>
<td bgcolor="#ffffff" width="108"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>479.30</b></span></span></span></div>
</td>
<td bgcolor="#ffffff" colspan="2" width="120"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>481.99</b></span></span></span></div>
</td>
<td bgcolor="#ffffff" colspan="2" width="252"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>-0.6</b></span></span></span></div>
</td>
<td bgcolor="#ffffff" width="160"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>393.62</b></span></span></span></div>
</td>
<td bgcolor="#ffffff" width="159"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>21.8</b></span></span></span></div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#ffffff" height="50" width="159"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>Feb</b></span></span></span></div>
</td>
<td bgcolor="#ffffff" width="108"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>391.59</b></span></span></span></div>
</td>
<td bgcolor="#ffffff" colspan="2" width="120"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>500.55</b></span></span></span></div>
</td>
<td bgcolor="#ffffff" colspan="2" width="252"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>-21.8</b></span></span></span></div>
</td>
<td bgcolor="#ffffff" width="160"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>414.91</b></span></span></span></div>
</td>
<td bgcolor="#ffffff" width="159"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>-5.6</b></span></span></span></div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#ffffff" height="50" width="159"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>Mar</b></span></span></span></div>
</td>
<td bgcolor="#ffffff" width="108"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>508.85</b></span></span></span></div>
</td>
<td bgcolor="#ffffff" colspan="2" width="120"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>521.55</b></span></span></span></div>
</td>
<td bgcolor="#ffffff" colspan="2" width="252"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>-2.4</b></span></span></span></div>
</td>
<td bgcolor="#ffffff" width="160"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>486.36</b></span></span></span></div>
</td>
<td bgcolor="#ffffff" width="159"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>4.6</b></span></span></span></div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#ffffff" height="50" width="159"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>Apr</b></span></span></span></div>
</td>
<td bgcolor="#ffffff" width="108"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>473.90</b></span></span></span></div>
</td>
<td bgcolor="#ffffff" colspan="2" width="120"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>513.16</b></span></span></span></div>
</td>
<td bgcolor="#ffffff" colspan="2" width="252"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>-7.7</b></span></span></span></div>
</td>
<td bgcolor="#ffffff" width="160"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>440.27</b></span></span></span></div>
</td>
<td bgcolor="#ffffff" width="159"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>7.6</b></span></span></span></div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#ffffff" height="50" width="159"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>May</b></span></span></span></div>
</td>
<td bgcolor="#ffffff" width="108"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>454.78</b></span></span></span></div>
</td>
<td bgcolor="#ffffff" colspan="2" width="120"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>586.03</b></span></span></span></div>
</td>
<td bgcolor="#ffffff" colspan="2" width="252"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>-22.3</b></span></span></span></div>
</td>
<td bgcolor="#ffffff" width="160"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>541.44</b></span></span></span></div>
</td>
<td bgcolor="#ffffff" width="159"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>-16.0</b></span></span></span></div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#ffffff" height="50" width="159"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>Jun</b></span></span></span></div>
</td>
<td bgcolor="#ffffff" width="108"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>656.09</b></span></span></span></div>
</td>
<td bgcolor="#ffffff" colspan="2" width="120"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>732.63</b></span></span></span></div>
</td>
<td bgcolor="#ffffff" colspan="2" width="252"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>-10.0</b></span></span></span></div>
</td>
<td bgcolor="#ffffff" width="160"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>653.90</b></span></span></span></div>
</td>
<td bgcolor="#ffffff" width="159"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>0.3</b></span></span></span></div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#ffffff" height="50" width="159"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>Jul</b></span></span></span></div>
</td>
<td bgcolor="#ffffff" width="108"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>655.00</b></span></span></span></div>
</td>
<td bgcolor="#ffffff" colspan="2" width="120"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>790.92</b></span></span></span></div>
</td>
<td bgcolor="#ffffff" colspan="2" width="252"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>-17.1</b></span></span></span></div>
</td>
<td bgcolor="#ffffff" width="160"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>653.90</b></span></span></span></div>
</td>
<td bgcolor="#ffffff" width="159"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>0.2</b></span></span></span></div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#fffda1" height="49" width="159"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>Jan-Jul</b></span></span></span></div>
</td>
<td bgcolor="#fffda1" width="108"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>3,619.51</b></span></span></span></div>
</td>
<td bgcolor="#fffda1" colspan="2" width="120"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>4,126.83</b></span></span></span></div>
</td>
<td bgcolor="#fffda1" colspan="2" width="252"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>-12.3</b></span></span></span></div>
</td>
<td bgcolor="#fffda1" width="160"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>3,584.4</b></span></span></span></div>
</td>
<td bgcolor="#fffda1" width="159"><div align="CENTER">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;"><b>1.0</b></span></span></span></div>
</td>
</tr>
</tbody></table>
<div style="margin-bottom: 0in;">
<br /></div>
<h2 class="western" style="break-before: page; page-break-before: always;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="_Toc84190988"></a><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="__RefHeading__1464_1465334451"></a>
<span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: small;"><span style="font-weight: normal;">There
are three types of CARGO AIR LINES</span></span></span></span></h2>
<ol>
<li><h2 class="western">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="_Toc84190989"></a><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="__RefHeading__1466_1465334451"></a>
<span style="color: black;"><span style="font-weight: normal;">Dedicated
Cargo Airlines</span></span></h2>
</li>
<li><h2 class="western">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="_Toc84190990"></a><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="__RefHeading__1468_1465334451"></a>
<span style="color: black;"><span style="font-weight: normal;">All-Cargo
Subsidiary</span></span></h2>
</li>
<li><h2 class="western">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="_Toc84190991"></a><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="__RefHeading__1470_1465334451"></a>
<span style="color: black;"><span style="font-weight: normal;">Non-separate
Entity</span></span></h2>
</li>
</ol>
<h2 class="western">
</h2>
<h1 class="western">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="_Toc84190992"></a><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="__RefHeading__1472_1465334451"></a>
Dedicated Cargo Airlines</h1>
<ul>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Cargolux
</div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
DHL</div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
FedEx
Express</div>
</li>
</ul>
<h1 class="western">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="_Toc84190993"></a><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="_Toc311032672"></a><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="_Toc311032733"></a><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="__RefHeading__1474_1465334451"></a>
All-Cargo Subsidiary</h1>
<h2 class="western">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="_Toc84190994"></a><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="__RefHeading__1476_1465334451"></a>
<span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-weight: normal;">Airlines
operating with Cargo Subsidiaries</span></span></span></h2>
<ul>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
British
Airways World Cargo</div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Swiss
World Cargo</div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Singapore
Airlines Cargo</div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
KLM
Cargo</div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Lufthansa
Cargo</div>
</li>
</ul>
<h1 class="western">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="_Toc84190995"></a><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="__RefHeading__1478_1465334451"></a>
Non-separate Entity</h1>
<div style="margin-bottom: 0in; margin-left: 0.5in;">
<br /></div>
<div style="margin-bottom: 0in; margin-left: 0.5in;">
Cargo Divisions
operating with the rest of Airlines</div>
<ul>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Emirates
Sky Cargo</div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Cathay
Pacific</div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Etihad
Crystal Cargo</div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
PIA
Cargo</div>
</li>
</ul>
<h1 class="western">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="_Toc311032673"></a><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="_Toc311032734"></a><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="_Toc84190996"></a><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="__RefHeading__1480_1465334451"></a>
Four P’s of Marketing with respect to PIA</h1>
<h1 class="western">
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Product</h1>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
It is
an intangible product which is termed as service but provided with a
fleet of modern aircrafts that has both the capacity and capability
to carry heavy cargo at immense distances</div>
<ul>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<b>B
747 16.5 Tons</b></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<b>B
777 – 300 12.5 Tons</b></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<b>B
777 – 200 9.0 Tons</b></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<b>B
737 2.0 Ton</b></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<b>A
310 7.0 Tons</b></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<b>ATR
0.5 Ton</b></div>
</li>
</ul>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Within
short time-span, PIA Cargo has built a reputation for timely
deliveries, operational excellence, and a high standard of customer
service.PIA Cargo earns valuable revenue for Pakistan International
Airlines and provides a massive boost to Pakistan's wide spectrum of
exports.
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
In
addition to offering cargo services through passenger aircrafts, PIA
Cargo also arranges chartered freighter flights to lift meat,
livestock and relief goods within and outside Pakistan. PIA Cargo
also specializes in the uplift of special cargo such as Dangerous
goods, live animals (sheep, cows, camels, horses), and shipments for
cargo aircraft. These commodities are uplifted on leased freighters
as and when the need arises.</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<br /></div>
<ul>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Cargo
Sales</div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Special
Prorate Agreements (SPAs)</div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Cargo
Operation</div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Targeting
and Budgeting</div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Market
Planning</div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Freighter
Operations (Hiring/Routing etc)</div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Space
Control & Allocation</div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Import
/ Export</div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Claims
/ complaints
</div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Call
Center</div>
</li>
</ul>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Types
of Goods that are exported through Cargo</div>
<ul>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
Textile</div>
</li>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
Leather
</div>
</li>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
Machinery</div>
</li>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
Surgical
Equipment
</div>
</li>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
Carpet</div>
</li>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
Courier</div>
</li>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
Sports
Goods</div>
</li>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
Fruit</div>
</li>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
Vegetable</div>
</li>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
Fish</div>
</li>
</ul>
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Price</h1>
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<span style="font-family: Calibri, serif;">TACT (The Air Cargo Tariff)</span></h2>
<ul>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
TACT
Book or CD is issued by IATA mostly thrice a year.</div>
</li>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
IATA
TACT contains comprehensive information regarding air cargo rules,
regulations, rates and charges.</div>
</li>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
TACT
is more generally used for determining the applicable rates where
there are no rates have been issued by the airline.</div>
</li>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
TACT
Rates are mostly at the upper end.</div>
</li>
</ul>
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<span style="font-family: Calibri, serif;">Commodity Specific Rates and Weight
Breaks</span></h2>
<ul>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
Many
Rates are published for Specific Commodities e.g. The Code 8100 is
specific for Dental, Surgical and Medical Equipment</div>
</li>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
Per
Kg Rate is mainly dependent upon the Weight Break i.e. The Higher
the Weight Break, the Lower the Rate will be</div>
</li>
</ul>
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<span style="font-family: Calibri, serif;">CRC (Commercial Rebated Cargo) Rates </span>
</h2>
<ul>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
In
order to make the rates competitive for selling in the Market, PIA
Cargo has developed Specific Rates Destination-wise for each Station
i.e. the CRC Rates.</div>
</li>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
CRC
Rates are also developed keeping in view the demand for specific
commodities and weight breaks.</div>
</li>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
CRC
Rates are developed for each Calendar Year after taking the inputs
from the Stations, considering the demand, available capacity and
the yield on each sector and the density of the Commodities.</div>
</li>
</ul>
<div align="CENTER" style="line-height: 100%; margin-bottom: 0in;">
</div>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
<br /></div>
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<span style="font-family: Calibri, serif;">Tonnage Deals</span></h2>
<ul>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
Upon
the commitment from the agent or shipper regarding the tonnage on a
particular sector, the station may send the case to head office for
approval.</div>
</li>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
The
details are analyzed by the Head office Team and if viable, such
deals are approved for a certain time period.</div>
</li>
</ul>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
<br /></div>
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<span style="font-family: Calibri, serif;">Ad-hoc Rates </span>
</h2>
<ul>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
In
case ample space is available with the stations which could not be
filled up with the TACT or CRC Rates, then the Stations approach the
head office for the approval of Ad-hoc rates.</div>
</li>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
Requests
for Ad-hoc rates are sent on a certain Performa which includes the
Competitor Rates, Applicable Rates, and Density etc.</div>
</li>
</ul>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
<br /></div>
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<span style="font-family: Calibri, serif;">Formal Approval of Ad-hoc Rates </span>
</h2>
<ul>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
All
the approvals of the Ad-Hoc Rates are required to be routed through
M-1.</div>
</li>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
However,
due to time constraints, the approval has been sent through email
after taking consent of the General Manager and the Director.</div>
</li>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
Once
the shipment is matured, M-1 should be prepared not later than 3
working days.</div>
</li>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
M-1
should contain the justification for the rate, copy of the AWB and
the email and any other relevant documents.</div>
</li>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
In
case the M-1 is not raised within the stipulated time, the shipment
is treated as irregular by Cargo Revenue and appears as Irregular
Claim IRC.</div>
</li>
</ul>
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<span style="font-family: Calibri, serif;">Space allocation</span></h2>
<ul>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
All
the Space available for Cargo is free and available to be utilized
for the Station which generates Cargo with the best yield on that
sector.</div>
</li>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
Generally
the space is allocated on the above basis for Winter, Summer and
Mango Season.</div>
</li>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
Foreign
Station often contributes Cargo for Sixth Freedom movement but
ignore the Yield for that Cargo as compared to the freight being
originated from Pakistan.</div>
</li>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
In
order to promote soft sectors, low yield Cargo is also encouraged.</div>
</li>
</ul>
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<span style="font-family: Calibri, serif;">Incidental Charges</span></h2>
<ul>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
Apart
from the Freight, there are a number of Incidental Charges which may
vary from Station to Station.
</div>
</li>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
Fuel
Surcharge and Security Surcharge are the most common Incidental
Charges.</div>
</li>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
Other
charges may include War Risk Surcharge etc.</div>
</li>
</ul>
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<span style="font-family: Calibri, serif;">Handling Charges Due Agents and Due
Carrier</span></h2>
<ul>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
A
number of Charges such as AWB Fee are due Agent whereas Handling
Charges etc pertain to the Carrier.</div>
</li>
</ul>
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Place</h1>
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<span style="font-family: Calibri, serif;">Domestic Network</span></h2>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
PIA
Cargo has built a reputation for timely deliveries, operational
excellence, and a high standard of customer service. It delivers
shipments to 22 domestic destinations.
</div>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
</div>
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<span style="font-family: Calibri, serif;">International Network</span></h2>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
In
addition to its Country-wide Domestic Network, PIA Cargo Delivers
shipments to over 40 International Destinations, while serving rest
of the world through Interline Carriage.</div>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<br /></div>
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<span style="font-family: Calibri, serif;">Additions in Network</span></h2>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
During
2010, PIA added the vibrant cities of Chicago and Barcelona in its
Network.Colombo has been added recently to serve the Nation during
the World Cup where Betel Leaves will get a fast channel of import
into the country.</div>
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Promotion</h1>
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<span style="font-family: Calibri, serif;">Promotional & Brand Building
Activities</span></h2>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Cargo
Market Planning Section is also responsible for looking after the
Cargo Branding Affairs.</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
PIA
Cargo has participated in a number of Internationals and Local Trade
Fairs over the past couple of years which generated good numbed of
sales leads.</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Agents
Award Ceremonies are also held at Domestic and International
Stations.</div>
<div align="CENTER" style="border-bottom: 1pt solid rgb(79, 129, 189); border-left: none; border-right: none; border-top: none; line-height: 100%; margin-bottom: 0.21in; padding-bottom: 0.06in; padding-left: 0in; padding-right: 0in; padding-top: 0in; padding: 0in 0in 0.06in;">
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<span style="color: #17365d;"><span style="font-family: Cambria, serif;"><span style="font-size: x-large;"><b>SWOT
ANALYSIS</b></span></span></span></div>
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SWOT analysis</h1>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
SWOT
analysis is a strategic planning method used to evaluate the
strengths, weakness, opportunities and threats involved in a project
or business venture. It involves the specifying the objectives of
business ventures or projects and identifying the internal and
external factors that are favorable and unfavorable to achieving that
objective. This technique is credited to Albert Humphrey who led a
convention at Stanford University in the 1960s and 1670s using data
from Fortune 500 companies.</div>
<ul>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Strengths: attributes of the person or company that is helpful to
achieving the Objective.</div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Weaknesses:
attributes of the person or company that is harmful to achieving the
Objective.</div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Opportunities:
external conditions that is helpful to achieving the objective(s).</div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Threats:
external conditions which could do damage to the objective(s).</div>
</li>
</ul>
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1. SWOT Analysis-Internal Factor</h1>
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STRENGTHS</h1>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Strengths
are found in the internal environment of the organization. They are
the backbone of an organization. Strengths of an organization can
over come any kind of weaknesses that the organization is facing. PIA
has a number of strengths due to which it is still one of the leading
airlines in Pakistan. These are as following:</div>
<ol>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
PIA
has status of being Flag Carrier of Pakistan.
</div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Highest
Market Share at domestic network.</div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Multilingual
Staff on Board.</div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Booking
Offices in all major cities both at domestic and International.</div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
PIA
has well established brand as it’s oldest airline in Pakistan.
</div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Subsidized
fares.</div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Highly
Professional Staff.</div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Having
Government’s protection.</div>
</li>
</ol>
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WEAKNESSES</h1>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Weaknesses
are also found in the internal environment of the organization.
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Weaknesses
if more in quantity can break down an organization easily. They can
over come the strengths as well. PIA also faces a number of
weaknesses which are as following:</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
1) Old
aging fleet of PIA causing higher operating cost.
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
2)
Huge burden of Employees which cause financial burden.
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
3)
Inadequate space on the aircraft.</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
4)
Charging of higher fare as compared to competitors.
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
5)
Lack of marketing activities as compared to competitors.
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
6)
Poor quality service on board especially in domestic flights.</div>
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SWOT Analysis-External Factor</h1>
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OPPORTUNITIES</h1>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Opportunities
exist in the external environment. They need to be recognized and
used according to the business being run. An opportunity recognized
and utilized at the right time will be the strength of tomorrow. Such
kind of opportunities also exists for PIA in its external
environment. Some of them are as following:</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
1) PIA
has huge potential market in Middle East if PIA upgrades its fleet.
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
2) PIA
has largest domestic network and by proper route planning PIA can
generate huge amount of Revenue with higher profit.</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
3)
PTDC provides favorable market for domestic as well as international
sectors for the airline.</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
4) PIA
can generate more revenue by attracting customers through Web and
Mobile Reservations system.</div>
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THREATS</h1>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Every
organization faces external threats which could do damage to the
business's performance. These threats can damage the business and
even could be the reason of bankruptcy No doubt; PIAC is well
established and seasoned organization. Yet there are certain threats
being posed by the external environment. Some of them are as under:</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
1)
Negative rising perception about the country, regarding terrorism.</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
2)
Political instability and law and order situation.</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
3)
Rising fuel prices in the world.</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
4)
Over staffing at all levels.</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
5)
Frequently rising Airlines fare.</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
6)
Fast growing domestic and international competitors.</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
7)
Effective promotion strategies adopted by other competitors like
Emirates and Shaheen and Air blue.</div>
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<span style="font-family: Calibri, serif;">Interpretation of SWOT Analysis:</span></h2>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
From
the above SWOT analysis I came with certain Conclusion about PIA. No
doubt PIA has good market for further growth and it has many
advantages over many others airlines. But PIA should upgrade it’s
old aging fleet as it is causing the PIA major financial loss because
fuel prices has risen in the international market and PIA has still
old fleet, which causes higher operating cost. Another burden on PIA
is it has the highest number of employees as compared to other
airlines, as number of persons per aircraft is highest. PIA should
adopt a good marketing plan so that it will generate higher profit.
Merit based promotion should be emphasized. PIA should adopt
competitive strategies both at domestic network and on certain
international routes.</div>
<div align="CENTER" style="border-bottom: 1pt solid rgb(79, 129, 189); border-left: none; border-right: none; border-top: none; line-height: 100%; margin-bottom: 0.21in; padding-bottom: 0.06in; padding-left: 0in; padding-right: 0in; padding-top: 0in; padding: 0in 0in 0.06in;">
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<span style="color: #17365d;"><span style="font-family: Cambria, serif;"><span style="font-size: x-large;"><b>Porter’s
Five Forces model for PIA</b></span></span></span></div>
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Potential Entrants</h1>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
The
PIA is facing increased risk of being with stiffer competition in
future because foreign carriers such as flydubai etc and new
indigenous private carriers such as Burj Airlines</div>
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Bargaining Power of Buyers</h1>
<div style="margin-bottom: 0in;">
The following constituents exerts some
pressure on the PIA pricing policies</div>
<div style="margin-bottom: 0in;">
<b>Travel Agents</b></div>
<div style="margin-bottom: 0in;">
Who wants to increase their commission
with customers.</div>
<div style="margin-bottom: 0in;">
<b>Business Travelers</b></div>
<div style="margin-bottom: 0in;">
They always like to have discounted
fares and keep insisting on that plus they evaluates other airlines
with keen eyes</div>
<h2 class="western">
</h2>
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Competitors</h1>
<div style="margin-bottom: 0in;">
Following are the main competitors of
PIA
</div>
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<span style="font-family: Calibri, serif;">In Passenger </span>
</h3>
<h4 class="western">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="_Toc311032764"></a><span style="font-family: Calibri, serif;">Internal</span></h4>
<ul>
<li><div style="margin-bottom: 0in;">
Air Blue</div>
</li>
<li><div style="margin-bottom: 0in;">
Shaheen Air International</div>
</li>
<li><div style="margin-bottom: 0in;">
Aero Asia International
</div>
</li>
</ul>
<h4 class="western">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="_Toc311032765"></a><span style="font-family: Calibri, serif;">External</span></h4>
<ul>
<li><div style="line-height: 150%; margin-bottom: 0in;">
Etihad Airlines</div>
</li>
<li><div style="line-height: 150%; margin-bottom: 0in;">
Emarites</div>
</li>
<li><div style="line-height: 150%; margin-bottom: 0in;">
Gulf Airways</div>
</li>
</ul>
<h3 class="western">
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<span style="font-family: Calibri, serif;">In cargo </span>
</h3>
<h4 class="western">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="_Toc311032767"></a><span style="font-family: Calibri, serif;">Dedicated
Cargo Airlines</span></h4>
<ul>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<b>Cargolux
</b>
</div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<b>DHL</b></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<b>FedEx
Express</b></div>
</li>
</ul>
<h4 class="western">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="_Toc311032768"></a><span style="font-family: Calibri, serif;">Airlines
operating with Cargo Subsidiaries</span></h4>
<ul>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
British
Airways World Cargo</div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Swiss
World Cargo</div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Singapore
Airlines Cargo</div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
KLM
Cargo</div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Lufthansa
Cargo</div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Emirates
Sky Cargo</div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Cathay
Pacific</div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Etihad
Crystal Cargo</div>
</li>
</ul>
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Bargaining Power of Suppliers</h1>
<div style="margin-bottom: 0in;">
The airline enjoys close relationship
with its suppliers but there is a risk of them giving more importance
to other carriers because sluggish performance of the line on which
there business also depends</div>
<div style="margin-bottom: 0in;">
Following are PIAs suppliers</div>
<ul>
<li><div style="margin-bottom: 0in;">
Aircraft Manufacturers</div>
</li>
<li><div style="margin-bottom: 0in;">
Airports</div>
</li>
<li><div style="margin-bottom: 0in;">
Food Service Company</div>
</li>
<li><div style="margin-bottom: 0in;">
Oil Suppliers
</div>
</li>
</ul>
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Substitute Services</h1>
<div style="margin-bottom: 0in;">
The airline also faces substantial
alternative option competition in this 21<sup>st</sup> century
landscape
</div>
<h3 class="western">
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<span style="font-family: Calibri, serif;">Direct Substitute</span></h3>
<ul>
<li><div style="margin-bottom: 0in;">
Pakistan Railway</div>
</li>
<li><div style="margin-bottom: 0in;">
Ships</div>
</li>
<li><div style="margin-bottom: 0in;">
Buses</div>
</li>
</ul>
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<span style="color: #17365d;"><span style="font-family: Cambria, serif;"><span style="font-size: x-large;"><b>Conclusion</b></span></span></span></div>
<div style="margin-bottom: 0in;">
We conclude that PIAs performance both
in passenger and cargo services are average and sluggish and may
decline due to increase inefficiency and ineffectiveness</div>
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<span style="color: #17365d;"><span style="font-family: Cambria, serif;"><span style="font-size: x-large;"><b>Recommendations</b></span></span></span></div>
<div style="margin-bottom: 0in;">
Following are areas where the flyer has
to give importance</div>
<ul>
<li><div style="margin-bottom: 0in;">
Decentralization</div>
</li>
<li><div style="margin-bottom: 0in;">
Employee Empowerment</div>
</li>
<li><div style="margin-bottom: 0in;">
Overhead Costs</div>
</li>
</ul>
<div style="margin-bottom: 0.07in;">
Two-Way Communication</div>
<br />
<ul>
<li>
</li>
</ul>
</div>Unknownnoreply@blogger.com0Pakistan30.375321 69.345115999999992.0650871638211541 34.18886599999999 58.685554836178845 104.50136599999999tag:blogger.com,1999:blog-7060027870662531913.post-41233999194737890252022-03-11T04:47:00.000+05:002022-03-11T04:47:11.449+05:00PIA Cargo Rates<div dir="ltr" style="text-align: left;" trbidi="on">
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PIA cargo rates are available for Pakistan to Canada,Pakistan to Australia,Pakistan to Middle East country,Pakistan to European countries,Pakistan to Asian Country.</h1>
<div>
<br /></div>
<div>
PIA provide excellence service of export of cargo material at the best rate.</div>
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HOW MUCH PIA COST FOR 100KG CARGO FROM Heathrow to karachi?</h1>
<div>
<span style="font-size: large;"><b><br /></b></span></div>
<div>
<span style="background-color: white; color: #333333; font-family: arial, helvetica, clean, sans-serif; line-height: 16px; text-align: -webkit-auto;"><span style="font-size: large;"><b>around £5 a kilo. shop around though there are lots of shipping companies who would maybe do you an offer.</b></span></span>
</div>
<div>
<span style="background-color: white; color: #333333; font-family: arial, helvetica, clean, sans-serif; font-size: 13px; line-height: 16px; text-align: -webkit-auto;"><br /></span></div>
<div>
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<b>I need to get some stuff shipped from US and Canada here in Pakistan. Approx weight is around 20kg (Electronics, basically speakers for my home audio setup). Shipping via conventional methods e.g. Fedex/DHL is not feasible as the shipping cost alone would be 2x the cost of stuff itself. I did some research and found out that PIA Cargo is a much cheaper solution and I've heard rates around Rs. 100/kg. <br /><br />Can anyone here confirm the rates? Also would appreciate if anyone can let me know where PIA cargo offices are near NJ, USA and Niagara Falls, Canada.?</b><br /><br /><br /><span style="background-color: white; color: #333333; font-family: arial, helvetica, clean, sans-serif; font-size: 13px; line-height: 16px; text-align: -webkit-auto;">To obtain correct rates you can ring PIA, Cargo at Phone: 0208-7574772 or email ontopk@piac.aero </span><br style="background-color: white; color: #333333; font-family: arial, helvetica, clean, sans-serif; font-size: 13px; line-height: 16px; text-align: -webkit-auto;" /><br style="background-color: white; color: #333333; font-family: arial, helvetica, clean, sans-serif; font-size: 13px; line-height: 16px; text-align: -webkit-auto;" /><br style="background-color: white; color: #333333; font-family: arial, helvetica, clean, sans-serif; font-size: 13px; line-height: 16px; text-align: -webkit-auto;" /><span style="background-color: white; color: #333333; font-family: arial, helvetica, clean, sans-serif; font-size: 13px; line-height: 16px; text-align: -webkit-auto;">Their address: 28, Sackville Street,London W1S 3DU; Nearest Tube Station: Piccadilly Circus – Phone: 0207-2873342</span><br /><div>
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<span style="font-size: large;"><br /><br /><br /><br />If you have any questions about PIA Cargo’s services, rates, terms and conditions, or destinations, please feel free to call us or write to us.<br /><br />Contact Information<br /><br />CARGO CUSTOMER SERVICES CENTRE - PIA Head Office <br />Working hours 8:30 - 17:30 PST (+5GMT)<br /><br /><img src="http://www.piac.com.pk/media/global/icon-mobile.gif" /> Phone: +(92-21) 904-3981 / 904-3982 / 904-3983<br /><img src="http://www.piac.com.pk/media/global/icon-fax.gif" /> Fax: +(92-21) 904-4017<br /><img src="http://www.piac.com.pk/media/global/icon-email.gif" /> E-mail: <a href="mailto:cargo@piac.aero">cargo@piac.aero</a><br /><br /><br /><br /><br /><br />Mailing Address:<br />Manager Cargo Customer Services Centre, <br />Cargo Division, PIA Head Office,<br />Quaid-e-Azam International Airport,<br />Karachi 75200, Pakistan.<br /><br /><br />Global Perspective:<br />
<br />
The old name of Pakistan International Airlines (PIA) was Orient Airways. The operations<br />
<br />
started by a renowned Pakistani Business man Mr. Sikandar Isphani in 1946 from Calcutta,<br />
<br />
India. The first flight was also operated from Calcutta, India. In 1955, the name Orient<br />
<br />
Airways had been changed to Pakistan International Airlines.<br />
<br />
Business Ingredients of Airline Industry:<br />
<br />
A. Passengers:<br />
<br />
B. Allied Services:<br />
<br />
C. Cargo:<br />
<br />
D. Charter:<br />
<br />
•<br />
<br />
8% to 10% increase per annum<br />
<br />
•<br />
<br />
Traffic route of middle east, USA, Europe<br />
<br />
•<br />
<br />
Air Ambulance<br />
<br />
•<br />
<br />
Rescue<br />
<br />
•<br />
<br />
Hoteling<br />
<br />
•<br />
<br />
Transportation of perishable foods. For E.g, Meat (Container & Pallet), Fish,<br />
<br />
Fruit & Vegetables.<br />
<br />
•<br />
<br />
Textile goods<br />
<br />
•<br />
<br />
Many private firms are providing charter services to business firms, service<br />
<br />
industries, elite class peoples etc.<br />
<br />
E. Permission Agents:<br />
<br />
F. Training:<br />
<br />
G. Engineering:<br />
<br />
H. Handling:<br />
<br />
•<br />
<br />
Authorized Individuals, Firms and Companies from CAA are handling the non<br />
<br />
scheduled flight permission for use of air space.<br />
<br />
•<br />
<br />
Several trainings related to Engineering, aviations, flight operations, cabin<br />
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crews are being held in the industry to enhance skills of working peoples.<br />
<br />
•<br />
<br />
Engineering is a backbone of any industry. Similarly, it is providing<br />
<br />
maintenance and is a part of daily operations and services.<br />
<br />
•<br />
<br />
Handling of aircrafts for fueling, parking and movement in hanger for repair<br />
<br />
and maintenance.<br />
<br />
Cost Structure:<br />
<br />
A. Ground Handling:<br />
<br />
• Costs include ground handling of aircraft.<br />
<br />
B. Fuel:<br />
<br />
• Cost of fuel used for aircraft operations<br />
<br />
C. Maintenance:<br />
<br />
• Cost for routine maintenance of aircraft.<br />
<br />
D. ACMI (Aircraft Crew Maintenance & Insurance)<br />
<br />
• Cost for ACMI. Usually $1200/hr is being charged for use of small aircraft.<br />
<br />
E. CAA Charges:<br />
<br />
• Airport parking fee for aircraft.<br />
<br />
• Landing fee.<br />
<br />
• Per Km navigational fee or charges.<br />
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For More <a href="http://exportpakistan.blogspot.com/">PIA Cargo Rates</a> Click the link below.<br />
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PIA Cargo Rates, PIA Export Material charges,PIA cost of exporting and importing material,</div>
</div>Unknownnoreply@blogger.com3Pakistan30.375321 69.345115999999992.0650871638211541 34.18886599999999 58.685554836178845 104.50136599999999tag:blogger.com,1999:blog-7060027870662531913.post-18699628774626742502022-03-11T04:22:00.001+05:002022-03-11T04:33:34.798+05:00Online Shopping Platforms In Pakistan <div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-size: x-large;">Online Shopping Platforms In Pakistan </span></h2>
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<span style="font-size: x-large;"></span><div style="background-color: white;">Best online shopping websites in Pakistan</div><div style="background-color: white;">Best online shopping website in Pakistan 2021</div><div style="background-color: white;">Online shopping apps in Pakistan</div><div style="background-color: white;">Daraz online shopping in Pakistan</div><div style="background-color: white;">Top 10 Online shopping apps in Pakistan</div><div style="background-color: white;">Best online shopping website in Karachi</div><div style="background-color: white;">azmalo.pk online shopping</div><div style="background-color: white;">Free delivery online shopping in Pakistan</div><div style="background-color: white;">Online shopping from China to Pakistan cash on delivery</div><div style="background-color: white;">Online shopping in Pakistan</div><div style="background-color: white;">Cheapest online shopping in Pakistan</div><div style="background-color: white;">Cheap clothing brands in Pakistan</div><div style="background-color: white;">Goto online shopping</div>
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<span style="font-size: x-large;">Online Shopping Platform In Pakistan.</span><br />
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Shopping from home is the concept developing in Pakistan rapidly. Now telecommunication industry open more doors towards online culture after licensing 3G and 4G technology. Consumer are more satisfied with this service of online buying in Pakistan.<br />
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Various Platform are setup in Pakistan were people can buy online, sale online,aware them self online, jugde the product online, make the decision online what to purchase and which offer the best price in the online market.<br />
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Platform of Online Buying Increasing rapidly and number of online satisfied customer also increasing in Pakistan, the online Brands which maintain quality in their service by offering good quality product and give the consumer best product in the market will have the long lasting impact in the consumer mind and that online brand flourished in market with more sale and more satisfied consumer. Word of mouth market will be their for the online brand which offer the best service with reasonable price.<br />
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Some of the Online Brands and Platforms which offer their service in Paksitan their name and service they offer are mention below.<br />
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Some questions come into your mind if you are the new online consumer...... that questions and their answer are given below.<br />
Where to shop online from Pakistan?<br />
Best Online shopping website in Pakistan?<br />
Which online website offer cheap price product in Pakistan?<br />
Best offer online in Pakistan?<br />
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You can Select best online website from below link<br />
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<a href="http://homeshopping.pk/"><span style="font-size: x-large;">http://homeshopping.pk/</span></a><br />
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<span style="font-size: small; margin: 0px; padding: 0px;"><strong style="margin: 0px; padding: 0px;">Why HomeShopping Pakistan?</strong></span></div>
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There are hundred of reasons why you should prefer buying from HSN while shopping online. One of the basic and important reasons behind that is its reliability as it has been rated as one of the safest and reliable options by the masses while shopping online. People at HSN have always taken care of their customers because they believe the real wealth is their customers. There are several services at HSN that actually no other online or physical store offers.</div>
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7 Days Replacement Warranty: One such service is 7 days replacement warranty on Smartphones that no other online store or physical store offers in the whole country. This service not only provides the cushion for people’s hard earned money spent on expensive gadgets but also goes on to show how much Home Shopping Pakistan care for its customers. The service is pretty realistic and has been used by various customers as they are able to return the phone on noticing a single minor scratch on the phone they have bought a day earlier. People cherish this service mainly because of satisfaction that their hard earned money is well invested and that’s why they prefer Home Shopping Network especially while buying Smartphones.</div>
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1 year warranty: Apart from 7 days checking warranty, HSN also offers one year repair warranty as well, again something that that not many people offer in Pakistan for expensive Smartphones. For instance, people who buy an expensive Apple iPhone from other than its authorized dealer or HSN won’t get the 1 year warranty with it. So it’s better to buy from HSN so that at least you can be on the safe side if something malfunctions in your smartphone or you can buy your expensive gadget from a place where you don’t get the warranty. Your choice!</div>
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Price Beating Policy: Now this is one policy that at least I am sure no body offers and that is “Price Beating Policy.” Well this should answer to all the questions that must be wandering through your head by now. As the name of the policy suggests, Home Shopping Pakistan is dedicated and committed in providing you the best service and that too at a price that no one can beat. If you find a price of any product that is in stock at any online store but is priced on a little higher side at Homeshopping.pk then you can always share the link of that online store and Homeshopping.pk will happily beat that price for you and will sell you to even lower price than the other online store is selling for. </div>
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Delivery of products in 24-48 hours: Unlike other online stores, HSN promises to deliver the ordered product in 24 to 48 hours subjected to product’s availability. However, if the shipping destination of the product is Karachi and ordered before 1600 hrs then it will be delivered the same day. So, you won’t have to wait much longer for your ordered product.</div>
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Never Ending Inventory: Home Shopping Pakistan has one of the biggest inventories that has products under different categories like mobile phones, Apple products, tablets, televisions, cameras, watches, laptops, games & consoles, clothing, shoes, jewelry and many more. Well its like Home Shopping has almost every other product, you name them and they have it.</div>
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<span style="margin: 0px; padding: 0px;"> I hope whatever written above has answered all of your questions that you been waiting for them to be answered. HSN is dedicated and committed in providing you the best online experience that you will never forget. The Home Shopping Pakistan’s team of representative is also available to answer queries so if I did miss out on something then you are always welcome to give us a ring and they will definitely be able to satisfy you. So, don’t hesitate and give it a try, we are ready to end any kind of stereotypes that you have heard about online shopping, and place your order now at home shopping.pk. I assure you that we won’t let you down. </span></div>
<span face="Arial, Helvetica, sans-serif" style="font-size: 12px;">- See more at: http://homeshopping.pk/pages/Why-Home-Shopping.html#sthash.F565hQdH.dpuf</span><br />
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<a href="http://www.daraz.pk/"><span style="font-size: x-large;"> http://www.daraz.pk/</span></a><br />
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<span style="background-color: white; color: maroon; font-family: Zapfino; font-size: medium; line-height: 16px;">Why Daraz? </span><span face="Arial, Helvetica, sans-serif" style="background-color: white; color: #404040; font-size: 13px; line-height: 16px;"></span><br />
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Shopping that helps you make the right choice</h3>
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Daraz.pk offers you a shopping experience that is unparalleled in Pakistan. We provide the most stylish, trendy and reliable shopping platform, that is light on your pockets with an unmatched convenience level. At Daraz we understand your needs, hence we strive to offer you the most stylish, personalized and secure online shopping experience. We showcase products from a wide scope of brands: established foreign names to Pakistan’s local retail entities. </div>
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The epitome of fashion & style</h3>
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Daraz brings to you the most sought after collection of apparels, footwear, accessories, jewellery and more. We are there before you to source the latest products exclusively for your wardrobe. </div>
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Our Services at your Doorsteps</h3>
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Want to buy a product you like? It is just a few clicks away and we will deliver it right at your doorstep. Payment is simply cash on delivery by our rider; a wider range of options are also available during checkout. Delivery is door-to-door and handled by our trusted logistics partners.<br />
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Don't like what you bought? We offer a <b>FREE </b>7-day return policy! </div>
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Daraz – the 24x7 Online Fashion & Lifestyle Store for everyone</h3>
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We have more designers and brands than Zamzama, M.M.Alam Road and Jinnah Super combined so all your fashion needs can be conveniently and competitively fulfilled under the umbrella of Daraz. You can choose from our extensive range of men’s shirts, unique dresses for women with matching footwear, accessories, handbags and much more - all on one website!. So why you still waiting? Browse Daraz.pk and experience Online Shopping in Pakistan. Call us on (021) 11-11-32729 or email us at customer@daraz.pk for any queries or concerns.</div>
</div><div style="background-color: white;">Best online shopping websites in Pakistan</div><div style="background-color: white;">Best online shopping website in Pakistan 2021</div><div style="background-color: white;">Online shopping apps in Pakistan</div><div style="background-color: white;">Daraz online shopping in Pakistan</div><div style="background-color: white;">Top 10 Online shopping apps in Pakistan</div><div style="background-color: white;">Best online shopping website in Karachi</div><div style="background-color: white;">azmalo.pk online shopping</div><div style="background-color: white;">Free delivery online shopping in Pakistan</div><div style="background-color: white;">Online shopping from China to Pakistan cash on delivery</div><div style="background-color: white;">Online shopping in Pakistan</div><div style="background-color: white;">Cheapest online shopping in Pakistan</div><div style="background-color: white;">Cheap clothing brands in Pakistan</div><div><span style="font-size: x-large;"><span style="background-color: white;"><br /></span></span></div><div><span style="font-size: x-large;"><span style="background-color: white;">Goto online shopping</span></span></div><div><span style="font-size: x-large;">________________________________</span><br />
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<span style="font-size: x-large;"><a href="http://www.shophive.com/">http://www.shophive.com/</a></span><br />
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<b style="margin: 0px; padding: 0px;"><span style="font-size: medium; margin: 0px; padding: 0px;">About Us</span></b></div>
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- Shophive is a Sole Proprietorship by Arslan Nazir s/o Muhammad Nazir<br />
- Shophive.com was launched on 25th January 2006<br />
- Shophive believes in providing Excellent services and After Sales service.<br />
- We strongly believe that once customer is satisfied we are satisfied<br />
- We believe in long term relationship with our customer, we do not want you to buy only once from shophive and not come back to us again and spread a bad word<br />
- We believe once we provide good services, you will come back to us again.<br />
- We are officialy signed up as business partners with many companies and Financial institutes for details write to us<br />
- We listen to our customers and take complaints very seriously <span style="color: blue; margin: 0px; padding: 0px;">complaints@shophive.com</span></div>
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<span style="color: blue; margin: 0px; padding: 0px;">_________________________________________________________________________________</span></div>
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<span style="color: blue; font-size: x-large; margin: 0px; padding: 0px;">http://www.rizshopping.com.pk/</span></div>
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<span style="margin: 0px; padding: 0px;"><strong style="background-color: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px;">Rizshopping.com.pk</strong> is an online Home Essential Superstore where you will find the latest products including a wide range of electronics like, tablet pcs, LEDs, laptops, desktops, computer hardware, LCD T.V’s, DVD players, home entertainment systems, home appliances, gaming consoles & accessories. <strong style="background-color: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px;">Rizshopping.com.pk</strong> is <em style="background-color: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px;">the</em> leading online shopping mall in Pakistan offering a huge range of products from the world's leading manufacturers to thousands of retail and corporate customers across Pakistan.</span></div>
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<strong style="background-color: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px;">Rizshopping.com.pk</strong> has been launched in Pakistan to provide our fellow Pakistani’s with a shopping experience never ever experienced before in Pakistan giving them the best of shopping ease.<br />
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What’s best is that we provide Cash On Delivery for all our products (Karachi Only at the moment). We guarantee you a pleasant and satisfying shopping experience with a guaranteed saving compared to market prices.<br />
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We pride ourselves on the service and commitment we deliver to our customers. We are committed to selling quality products at best prices possible. Our main goal for this site in Pakistan is to give citizens of Pakistan an enjoyable, tension free and safe shopping experience. Giving them access to all types of products, all just a click away. When someone thinks of online shopping in Pakistan, we want them to think of <strong style="background-color: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px;">Rizshopping.com.pk</strong>.</div>
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You can be sure that you will find what you need at <strong style="background-color: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px;">Rizshopping.com.pk</strong> and if you don’t then you can contact us by phone or email and let us know what you are looking for and we are sure that we will be able to get it for you. So whether you are looking for a gift, or looking to treat yourself... it’s time to <strong style="background-color: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px;"> </strong>go for shopping</div>
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<a href="http://shoprex.com/"><span face="Arial, sans-serif" style="font-size: x-large;"><span style="line-height: 12px;">http://shoprex.com</span></span><span face="Arial, sans-serif" style="font-size: x-large; line-height: 12px;">/</span></a></div>
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<tr><td align="left" class="HeadingBarBG" style="background-image: url(http://shoprex.com/images/heading-bg.jpg); background-position: 50% 0%; background-repeat: repeat-x; height: 36px;"><span class="BoldHeading" style="color: #141414; font-size: 10.5pt; font-weight: bolder;">ABOUT SHOPREX:</span></td><td align="left" width="4"><img id="ContentPlaceHolder1_img4" src="http://shoprex.com/images/heading-right.jpg" style="border: 0px;" /></td></tr>
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<tr><td align="left" class="WhiteBg NormalText size9pt" style="background-color: white; padding: 6px 5px;"><span style="font-size: 9pt;">Shoprex Online Store – Shoprex is a diverse and distinctive online shopping experience in Pakistan. Shoprex is keenly promoting various shopping tips to users sitting online. Avail some exclusive offers ranging from Mobiles, Cameras, Tablet PC, Home Appliances, Gifts, Books, Computers and Laptops in value for money rates. At Present scenario Shoprex is under development and countering bigger challenges to provide you the largest collection of products online. Shoprex enables users to exclusively deal in various branded quality products with swift dealing. So do not delay and be a part of Shoprex.com. If you are a supplier and looking forward to a healthy relation with Shoprex feel free to</span><a class="NormalText size9pt" href="http://www.shoprex.com/contactus.aspx" style="font-size: 9pt; text-decoration: none;">contact us</a><span style="font-size: 9pt;"> - Thanks</span><br />
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<span style="font-size: x-large;"><a href="http://www.symbios.pk/">http://www.symbios.pk/</a></span><br />
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About Us</h1>
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Symbios.pk <span style="color: #848585; font-size: 20px;">– The Online Mega Store</span></h1>
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<strong>Symbios.pk</strong> is the pioneer Online Shopping in Pakistan, a well known brand in the e-commerce industry. We are the first e-commerce portal, when there was no one to serve the audience and we bought convenience in the lives of our countrymen. We are working as a team for more than five years to provide you the best quality goods at your door step.<br />
We specialized in various technological and innovative products, which are mobiles, laptop, camera, tablet PCs, watches and etc. We have revolutionized the online shopping in Pakistan with our products and offering. We are glad to introduce the innovative and inventive goods to the Pakistani society for the very first time, and served our customers while catering their basic needs. We not only focus on our products, but the customer service creates a great amount of trust among customer over a period of time.</div>
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Customer Support</h1>
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Symbios.pk is working with dedicated customer support staff in order to provide our audience clear and concrete information within a minimum time span. We care for our customers, and every single customer feels like a family while dealing with us.</div>
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Product Offers and Deals</h1>
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<strong>Symbios.pk</strong> is one stop shopping solution for our country people; we are providing more than 20,000 products every day to our customer base. Our major products that people orders regularly include mobiles, laptop, camera, tablet PCs, watches and etc. Our service does not stop here; we are providing discount deal offers on daily basis with the name <strong>“Jadoo Offer”</strong> from 12 noon to 6pm.</div>
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Symbios Cover the whole of Pakistan</h1>
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<strong>Symbios.pk</strong> not only facilitates the audiences in urban areas or huge populated cities, but we cater the general public from rural areas and provide them the best shopping experience. Our reach is not limited to few cities, but our network is widely spread all over Pakistan. Even we cover FATA and other tribal regions to provide them the best of experience dealing with <strong>symbios.pk</strong>.</div>
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Payment Models</h1>
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We at <strong>symbios.pk</strong> are also the pioneer in introducing cash on delivery ease for our customers. We never stick to a single solution when it comes to serve our customers; in fact we have provided them with the number of ways to simplify shopping experience online. We revolutionized online shopping in Pakistan with our various payment models, which are as follows<br />
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<li style="background-attachment: scroll; background-image: url(http://www.symbios.pk/catalog/view/theme/default/image/abt-bult.jpg); background-position: 135px 8px; background-repeat: no-repeat; color: black; line-height: 1; list-style-type: none; padding: 5px 5px 5px 150px;">Cash on Delivery</li>
<li style="background-attachment: scroll; background-image: url(http://www.symbios.pk/catalog/view/theme/default/image/abt-bult.jpg); background-position: 135px 8px; background-repeat: no-repeat; color: black; line-height: 1; list-style-type: none; padding: 5px 5px 5px 150px;">Online Bank Transfer</li>
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<li style="background-attachment: scroll; background-image: url(http://www.symbios.pk/catalog/view/theme/default/image/abt-bult.jpg); background-position: 135px 8px; background-repeat: no-repeat; color: black; line-height: 1; list-style-type: none; padding: 5px 5px 5px 150px;">Quick Pay</li>
<li style="background-attachment: scroll; background-image: url(http://www.symbios.pk/catalog/view/theme/default/image/abt-bult.jpg); background-position: 135px 8px; background-repeat: no-repeat; color: black; line-height: 1; list-style-type: none; padding: 5px 5px 5px 150px;">Easy Paisa</li>
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<li style="background-attachment: scroll; background-image: url(http://www.symbios.pk/catalog/view/theme/default/image/abt-bult.jpg); background-position: 135px 8px; background-repeat: no-repeat; color: black; line-height: 1; list-style-type: none; padding: 5px 5px 5px 150px;">Western Union</li>
<li style="background-attachment: scroll; background-image: url(http://www.symbios.pk/catalog/view/theme/default/image/abt-bult.jpg); background-position: 135px 8px; background-repeat: no-repeat; color: black; line-height: 1; list-style-type: none; padding: 5px 5px 5px 150px;">Paypal</li>
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Meeting International Standards</h1>
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Yes, we are using six different models to receive payments from our customers and creating more simplicity with the passage of time. Adding more to it, we are glad to announce that <strong>symbios.pk</strong> is also dealing with international customer base and adding happiness to the life of our countrymen.</div>
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Promoting Green Shopping</h1>
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Along with all the distinct features, we are promoting green shopping in Pakistan. We are providing a new paradigm to the Pakistani people and allowing them to get the best deal comparing prices and features of different products without getting tired. Our customers need not to face any traffic hustle and bustle in order to shop with us. It provides the feeling of calmness to the customers and provides them with the best experience.</div>
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<span style="color: #2c2c2c; font-size: x-large;"><span style="line-height: 19.6px;"><a href="http://www.onlineshoppingpakistan.org/">http://www.onlineshoppingpakistan.org/</a></span></span></div>
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Welcome to Online Shopping in Pakistan, about us section. This section is to tell you about who we are what we have achieved and what we aim to achieve. We are a bunch of friends importing products from different part of the country / World and bringing it for the public of Pakistan to be able to shop Online. We are providing a platform of online shopping in Pakistan with ease, access, availability, quality and home delivery. We have had past experience of selling products, offline and on and off online. Online Shopping in Pakistan has been very much fraudulent, fake products and most importantly the products never get delivered. Keeping all these things in mind and to give our fellow citizens an online web store which has all the legitimate, durable products, confirmed delivery and no fake promises. We aim to keep our customers happy. Our mission at online shopping Pakistan is to bring the best of the best products. We keep our attention towards the fashion industry so we can bring out the most fashionable and the useful products for our customers. The purpose of this online store is to bring in the best for use and so every women purchasing from online shopping in Pakistan can look classy and fabulous.</div>
<ul class="content_ul" style="font-family: Ebrima; font-size: 14px; list-style: none; margin: 0px 0px 0px 40px; outline: none; padding: 0px;">
<li class="content_li" style="list-style-position: initial; list-style-type: initial; list-style: url(http://www.onlineshoppingpakistan.org/site-images/tick.gif); margin-bottom: 4px !important; margin-left: 0px; margin-right: 0px; margin-top: 4px !important; margin: 4px 0px; outline: none; padding: 0px;">We deliver in almost all cities of Pakistan and we offer Cash on Delivery.</li>
<li class="content_li" style="list-style-position: initial; list-style-type: initial; list-style: url(http://www.onlineshoppingpakistan.org/site-images/tick.gif); margin-bottom: 4px !important; margin-left: 0px; margin-right: 0px; margin-top: 4px !important; margin: 4px 0px; outline: none; padding: 0px;">We offer Customer Service almost round the clock. We dont ignore your phone calls.</li>
<li class="content_li" style="list-style-position: initial; list-style-type: initial; list-style: url(http://www.onlineshoppingpakistan.org/site-images/tick.gif); margin-bottom: 4px !important; margin-left: 0px; margin-right: 0px; margin-top: 4px !important; margin: 4px 0px; outline: none; padding: 0px;">We accept Easy Paisa for your purchase. We also accept bank transfers.</li>
<li class="content_li" style="list-style-position: initial; list-style-type: initial; list-style: url(http://www.onlineshoppingpakistan.org/site-images/tick.gif); margin-bottom: 4px !important; margin-left: 0px; margin-right: 0px; margin-top: 4px !important; margin: 4px 0px; outline: none; padding: 0px;">We believe in quality. We search the best possible products for your needs</li>
</ul>
<span style="font-family: Ebrima; font-size: 14px;">- See more at: http://www.onlineshoppingpakistan.org/about.php#sthash.YqWpaNrV.dpuf</span></div>
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<span style="color: #7a7a7a; font-family: Ebrima;"><span style="font-size: 14px;">__________________________________________________________________________________________________________</span></span></div>
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<span style="color: #7a7a7a; font-family: Ebrima; font-size: x-large;"><a href="http://www.ishopping.pk/">http://www.ishopping.pk/</a></span></div>
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iShopping.pk is a trading name for online retailer, located in Karachi, Pakistan. The iShopping group founded in 2011 iShopping.pk is the leading online shopping store offering a huge range of products from the world's leading brands.</div>
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iShopping.pk has its origins as an independent online store for all luxury shopping needs.</div>
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What we do:</h3>
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iShopping.pk opened its virtual doors to online shopping and strives to be the world’s most customer-centric company, where people can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. iShopping.pk offer thousands of unique brands such as, Fossil, Apple, Sony, Movado, Sony Playstation 3, Samsung, Sennheiser, Logitech, iKon etc. In addition, we give you a variety of resources to help you make your choice, including comparisons, customer reviews and personal recommendations. Ishopping.pk offers an endless selection to enjoy.</div>
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<span style="color: #2c2c2c; font-size: x-large; line-height: 19.6px;"><a href="http://thewarehouse.pk/">http://thewarehouse.pk/</a></span><br />
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<span face="Tahoma, helvetica, sans-serif" style="font-size: 12px; line-height: 18.6px;">thewarehouse.pk is Pakistan's largest online shopping destination for fashion and lifestyle products, with the latest catalog of original branded clothing and accesories for men & women. It is a treasure trove of top brands like Bershka,Zara,Mango, River Island, H&M, Bebe,American Eagle, Superdry, Diesel and Many more. All our products are brand new and 100% original, and are checked for quality before shipping. Our easy and simple returns process is sure to delight you!</span><br />
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<span face="Tahoma, helvetica, sans-serif" style="font-size: 12px; line-height: 18.6px;">____________________________________________________________________________________________________________</span><br />
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<span face="Tahoma, helvetica, sans-serif" style="font-size: x-large;"><span style="line-height: 18.6px;"><a href="http://www.shopdaily.pk/">http://www.shopdaily.pk/</a></span></span><br />
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<strong style="margin: 0px; padding: 0px;">What is SHOPDAILY.PK?</strong></div>
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SHOPDAILY.pk is owned and operated by NJ based AMG international the owners of world renowned brands Tohfay.com DealsDaily.pk, Tuesday.pk, MamooinPakistan.com, DoodhPatti.com and Shaadiwaadi.com.</div>
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Our mission is to conveniently make available to our global customers the leading brands and finest quality products and gifts from the Sub-Continent ranging from Designer clothing, Shoes and Accessories, Decor, Handicrafts, Carpets, Books & Stationary, Artworks, Electronics, Appliances and Tech Gadgets at affordable prices.</div>
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For this we strive to bring to the forefront, the unique people, skills and products that the subcontinent cultures have to offer.</div>
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SHOPDAILY.pk has a big database of products for the selection of our shop-a-holics. Our goods are available for perusal and purchase online because we know there's a lot of shopping to be done but no time to do it, which is one of the biggest woes of life. So with our website one can shop to their heart's content each with just a click of a button.</div>
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We host products from a wide range of brands/vendors/sellers so that our customers get ample selection choice. We at SHOPDAILY.pk ensure that you get quality items so you never have to worry about the quality of your purchased goods.</div>
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<strong style="margin: 0px; padding: 0px;">A Brief History</strong></div>
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The idea for Tohfay.com was born on December in the year 2001. Tohfay.com went live in August of 2002. The ride from a nascent idea to where we are today has been great. We have expanded our product line and made great vendor relationships on our way, all along trying to maintain the highest service quality for our customers. Whether these customers are in the Midwest or the Middle East, they can place an order for Tohfay any time.</div>
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Now after the success of Tohfay.com in becoming a brand of trust and prominence for Pakistanis all over the world, we are have launched SHOPDAILY.pk which another online shopping portal for our patrons to buy goods online for themselves or even as gift for someone, from the comfort of their homes. We offer a huge selection of products from major big brands in Karachi for your perusal.</div>
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Certain products purchased on SHOPDAILY.pk if returned for reasons other than being a defective product, would be subject to a restocking/handling fees which could be up to 20% deduction of purchase value on various products. Please inquire about your purchased product and concerns with our customer service team.</div>
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<strong style="margin: 0px; padding: 0px;">Our Beliefs:</strong></div>
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<span face="Verdana, Arial, Helvetica, sans-serif" style="color: #333333; font-size: 13px;">we believe in Equal Opportunity Employment We pay fair prices for all our merchandise to our vendors.</span><br /><span face="Verdana, Arial, Helvetica, sans-serif" style="font-size: x-small;"><br /></span><span face="Verdana, Arial, Helvetica, sans-serif" style="font-size: 13px;">We offer products which reflects current fashion trend.We promote fair trade.</span><br /><span face="Verdana, Arial, Helvetica, sans-serif" style="font-size: x-small;"><br /></span><span face="Verdana, Arial, Helvetica, sans-serif" style="font-size: 13px;">We use marketing strategies and messages consistent with our mission and ideals. Our ideals include responsible lifestyle choices, customer satisfaction and providing quality products.</span><br /><span face="Verdana, Arial, Helvetica, sans-serif" style="font-size: 13px;">We seek integrity in all our actions and relationships.</span><br />_________________________________________________________________________________<br /><br /><span style="font-size: x-large;"><a href="http://www.buyon.pk/">http://www.buyon.pk/</a></span><br /><br /><div style="color: black; font-family: "Times New Roman";">Best online shopping websites in Pakistan</div><div style="color: black; font-family: "Times New Roman";">Best online shopping website in Pakistan 2021</div><div style="color: black; font-family: "Times New Roman";">Online shopping apps in Pakistan</div><div style="color: black; font-family: "Times New Roman";">Daraz online shopping in Pakistan</div><div style="color: black; font-family: "Times New Roman";">Top 10 Online shopping apps in Pakistan</div><div style="color: black; font-family: "Times New Roman";">Best online shopping website in Karachi</div><div style="color: black; font-family: "Times New Roman";">azmalo.pk online shopping</div><div style="color: black; font-family: "Times New Roman";">Free delivery online shopping in Pakistan</div><div style="color: black; font-family: "Times New Roman";">Online shopping from China to Pakistan cash on delivery</div><div style="color: black; font-family: "Times New Roman";">Online shopping in Pakistan</div><div style="color: black; font-family: "Times New Roman";">Cheapest online shopping in Pakistan</div><div style="color: black; font-family: "Times New Roman";">Cheap clothing brands in Pakistan</div><div style="color: black; font-family: "Times New Roman";">Goto online shopping</div>_______________________________________________________________________<br /><br /><span style="font-size: x-large;"><a href="http://www.vmart.pk/">http://www.vmart.pk/</a></span><br /><span style="color: black;"><span style="font-family: Tahoma; font-size: 12px;">Vmart, the next level in e-commerce. From its humble beginnings in 2007, Vmart quickly grew to become one of the Premier E-commerce websites in Pakistan, providing quick and efficient delivery as well as reliable customer service. </span><br style="font-family: Tahoma; font-size: 12px;" /><br style="font-family: Tahoma; font-size: 12px;" /><span style="font-family: Tahoma; font-size: 12px;">Founded by two enterprising individuals, Vmart strives to provide you a high quality shopping experience. From mobile phones to cameras, Vmart has something for everybody - be they housewife, gamer, student, entrepreneur etc. </span><br style="font-family: Tahoma; font-size: 12px;" /><br style="font-family: Tahoma; font-size: 12px;" /><span style="font-family: Tahoma; font-size: 12px;">To further faciliate your shopping experience, Vmart provides a diverse range of payment methods. All means are adopted by vmart.pk to ensure 100% security and confidentiality of your personal details. Personal details collected by Vmart.pk, by means of forms and/or creation of user accounts are used to improve our products & services and for making our site more geared towards the needs and requirements of our customers. We do not sell or pass on your personal information to third parties. - See more at: http://www.vmart.pk/about-our-company.html#sthash.iHoegUWZ.dpuf</span></span><br />__________________________________________________________________________<br /><br /><a href="http://www.theplaza.pk/"><span style="font-size: x-large;">http://www.theplaza.pk/</span></a><br /><span face="Verdana, Arial, Helvetica, sans-serif" style="color: #333333; font-size: 13px;"><br /></span><div style="color: black; font-family: Arial, Helvetica, sans-serif; font-size: 12px; margin-bottom: 20px;">
<span style="font-family: Arial;">When Amazon refused to provide its full services to the Pakistani market, ThePlaza.pk stepped in to help the local consumer. We have positioned ourselves to match the online shopping expertise of the world’s largest online retail giant to cater our very own market of domestic online shoppers.</span></div>
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Not enough time on your schedule to get out there and physically shop? Or is fatigue that’s stopping you? – in the midst of ongoing concerns like rising fuel costs and security issues, ThePlaza.pk aims to provide a one-stop shop solution to bring to you what you desire most, at your doorstep. Just visit our website or pick up your phone to call us regarding your desired product and leave the rest to us!</div>
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ThePlaza.pk offers an online platform where consumers can make purchases from a vast selection of product lines that include beauty & personal care, books, DVDs, electronics, gadgets, home-kitchen, laptops, mobiles, PC hardware, photography equipment, tablets, toys & games, watches, and just about anything else, delivered at your doorstep.</div>
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“The customer is always right” – ThePlaza.pk is a firm believer of this old saying. Providing excellent customer service is our top priority and one that our team is fully dedicated to. We offer continuous communication services throughout the buying and delivery process. With live online support, email notifications, and personal contact by our representatives, the customer will remain confident in his or her purchase. Moreover, ThePlaza.pk offers free shipping, cash on delivery, and buyer protection, to create a favorable, convenient and user-friendly shopping experience for its customers. Finally, with our constant price updates on products, we make sure that our users stay well informed about latest price changes and are offered the most competitive prices that are available.</div>
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We look forward to welcoming you to our family of happy customers! </div>
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<span style="color: black; font-family: Arial; font-size: x-large;"><a href="http://www.fashionsouk.com/">http://www.fashionsouk.com/</a></span></div>
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Fashion Souk is a stylish global online boutique selling everyday luxury fashion to men and women with real lives. Launched in 2012, the website offers Pakistan's most covetable designer collections to an international fashion audience. Expertly edited collections channel the hottest trends of the season and champion statement classics and premium wardrobe staples across ready-to-wear, bags, shoes and accessories. Updated daily to meet the needs of busy working men and women, FashionSouk.com is first with the latest style advice and fashion coverage. Draw inspiration from our in-house styling teams, news, views and expert interviews. </div>
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Fashionsuok has a history of over 12 years in international e-business environment. We have established a managed Call Center to handle customer queries, our CRM (Customer Relationship Management) and Supply Chain is all automated through ERP system and a separate Quality Assurance department is ensuring that our customers get a delightful experience purchasing through our channel. The entire process from marketing of products till delivery of items to customers is handled by industry’s best professionals and automated tools.</div>
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All this plus easy-to-shop navigation and a seamless customer experience courtesy of our standard-setting customer services team.</div>
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Our customer services team are available between 9am and 6pm Monday to Saturdays.</div>
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Happy shopping!</div>
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To receive Style Updates from fashionsouk.com simply register yourself for our newsletter.</div>
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<span face="Arial, Helvetica, sans-serif" style="color: black; font-size: x-large;"><span style="line-height: 18.6px;"><a href="http://onlinestorepk.com/">http://onlinestorepk.com/</a></span></span></div>
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Online Shopping in Pakistan with E-Shop</h2>
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The growing interest and trend of online shopping in Pakistan makes us believe that we can serve this industry with our imported products. We are offering quality products in very cheap prices through our portal. Our ever so growing customers are the biggest proof of our claims. We have served more than 10,000 customers through our website. Currently we are serving all major cities in Pakistan including Karachi, Islamabad, Lahore, Quetta and Peshawar.</div>
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We are happy to see the people�s interest of online shopping in Pakistan, It is the reason that we are proudly offers the best and cheap price of good quality products because we are directly import our product from other countries. We appreciate that we have thousand of satisfied and regular costumers from all over Pakistan.</div>
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<b>OnlineStorePk.com</b> is offering the best price of all kinds of <a href="http://onlinestorepk.com/wrist-watches-for-men.html">Men Wrist Watches</a>, <a href="http://onlinestorepk.com/ladies-watches.html">Ladies Watches</a>, <a href="http://onlinestorepk.com/casio-original-watches.html">Original Casio Watches</a>, <a href="http://onlinestorepk.com/casio-original-watches.html">Suglasses</a> with the very cheap prices in Pakistan.</div>
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<br /></div><div style="color: black; font-family: "Times New Roman";"><br /></div><div style="color: black; font-family: "Times New Roman";"><div>Best online shopping websites in Pakistan</div><div>Best online shopping website in Pakistan 2021</div><div>Online shopping apps in Pakistan</div><div>Daraz online shopping in Pakistan</div><div>Top 10 Online shopping apps in Pakistan</div><div>Best online shopping website in Karachi</div><div>azmalo.pk online shopping</div><div>Free delivery online shopping in Pakistan</div><div>Online shopping from China to Pakistan cash on delivery</div><div>Online shopping in Pakistan</div><div>Cheapest online shopping in Pakistan</div><div>Cheap clothing brands in Pakistan</div><div>Goto online shopping</div></div>
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<span style="color: black; font-family: Times New Roman; font-size: x-large;"><a href="http://buypakistan.com/">http://buypakistan.com/</a></span><br />
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<span style="color: black; font-family: Arial; font-size: small; padding-left: 0px;">About Buypakistan.com</span></h2>
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<span style="color: black; font-family: Arial; padding-left: 0px;">Buypakistan is the largest online shopping store in the Pakistan. Buypakistan.com help to find your desired products like, Apple, mobile phones, laptops, ultra books, digital cameras, tablets, 3D Television, LED TV, LCD TV, Desktop computers, projectors, printers, home appliances, kitchen appliances, beauty and hair care, home audio video, networking products, and lot's more. Buypakistan, have near about 5000 products on the website. We equip our customers with state of the art decision-making resources such as detailed specs, high resolution photo galleries. Buypakistan provide Cash on delivery in Lahore, Islamabad, Rawalpindi, and also free, fast delivery all over Pakistan with Courier Service..</span></div>
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<span style="color: black; font-family: Arial; padding-left: 0px;">Buypakistan was launched on 14th August 2009</span></div>
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<span style="color: black; font-family: Arial; padding-left: 0px;">We strongly believe that once customer is satisfied we are satisfied</span></div>
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<span style="color: black; font-family: Arial; padding-left: 0px;">We believe in long term relationship with our customer, we do not want you to buy only once from buypakistan and not come back to us again and spread a bad word</span></div>
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<span style="color: black; font-family: Arial; padding-left: 0px;">We believe once we provide good services, you will come back to us again.</span></div>
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<span style="color: black; font-family: Arial; padding-left: 0px;">We are officialy signed up as business partners with many companies and Financial institutes for details write to us</span></div>
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<span style="color: black; font-family: Arial; padding-left: 0px;">We listen to our customers and take complaints very seriously complaints@buypakistan.com</span></div>
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Unknownnoreply@blogger.com33Pakistan30.375321 69.345115999999992.0650871638211541 34.18886599999999 58.685554836178845 104.50136599999999tag:blogger.com,1999:blog-7060027870662531913.post-8207453360152921942022-03-11T04:21:00.000+05:002022-03-11T04:21:39.196+05:00SAMSUNG ELECTRONICS CO Report<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="color: black;"><span style="font-family: Algerian, serif;"><span style="font-size: 48pt; font-weight: normal;">SAMSUNG </span></span></span></div>
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<span style="color: black;"><span style="font-family: Algerian, serif;"><span style="font-size: 48pt; font-weight: normal;">ELECTRONICS CO.</span></span></span></div>
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Executive Summary:</h1>
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Samsung has made them
noticeable as one of the most innovative and quality brands in the
electronics industry. Samsung strives to be sustainable and achieve
competitive advantage by remaining at the forefront of the digital
market. Samsung policy is "We will devote out human resources
and technologies to create superior products and services thereby
contributing to a better global society”.
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In today’s digital era,
speed is the essential competitive as new technologies constantly
introduced to the market. Thus, Samsung spend lots of effort in
expanding their R&D center. Samsung Corporation has become one of
the world's leading memory producers in all types of PCs, digital
cameras, game players, and other electronics products. Since Samsung
bought DRAM technology from other company, they have developed and
come up with better technology. Samsung has introduced many products
with low price and high technology. Although Samsung has been very
successful, they have a few issues that need to be looked at in order
for them to stay up to date and maintain long term profits. Problems
that have been identified with Samsung are; increased competition
means decrease in Samsung's profits and market share because it
generates oversupply and decrease in sales. Competition affects
Samsung's market share because new entrants will segregate the market
by offering lower cost products with a variety of functions.
Furthermore, Samsung is also facing a Chinese DRAM company because of
limitability of their resource. There are many competitors that
produce similar products as Samsung; Samsung has to deal with
competitors in five different industries. They are doing this by
differentiating their products and adding different features into
their products. The two possible solutions for the stated problems
are 1) If Samsung wants to be the leading company within electronic
industry, they need to differentiate their products enough from their
competitors and introducing a new cell phone with touch screen and
new features to stay current in the market. 2) Samsung is currently
is one of the leading businesses in the electronic industry. In order
for the company to stay competitive, they need to go to the different
global markets and try to introduce their products to new
demographics. In order for Samsung to be successful they need to go
Global. This solution offers a physical presence and greater
opportunity for talent buildup, and brand name establishment in
foreign markets. The Global solution has many advantages in
developing growth, pressure on competition, and international
development.</div>
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<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="_Toc322630713"></a><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="__RefHeading__14859_300582335"></a>
TABLE OF CONTENTS:</h1>
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Table of Contents</h1>
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<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__14857_300582335">Executive
Summary: 1</a></div>
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<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__14859_300582335">TABLE
OF CONTENTS: 2</a></div>
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<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__14861_300582335">Acknowledgment: 3</a></div>
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<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__14863_300582335">Company
Overview: 3</a></div>
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<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__14865_300582335">History
: 4</a></div>
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<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__14867_300582335"> 5</a></div>
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<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__14869_300582335">Vision
2020 5</a></div>
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<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__14871_300582335">Swot
Analysis: 5</a></div>
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<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__14873_300582335">Strength: 5</a></div>
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<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__14875_300582335">Weakness: 6</a></div>
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<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__14877_300582335">Opportunity: 6</a></div>
<div style="margin-bottom: 0.07in; margin-left: 0.31in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__14879_300582335">Threat: 6</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__14881_300582335">Strategic
marketing objective: 6</a></div>
<div style="margin-bottom: 0.07in; margin-left: 0.31in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__14883_300582335">
Nokia loses its top position after 14 years to Samsung: 7</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__14885_300582335">Market
Positioning Strategy: 7</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__14887_300582335">Market
Segmentation Strategy: 7</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__14889_300582335">Price
strategy: 7</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__14891_300582335">Products
differentiation Strategy: 7</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__14893_300582335">Promotion
strategy: 7</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__14895_300582335">Direct
Competitors: 8</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__14897_300582335">Competitive
Advantage 8</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__14899_300582335">Conclusion 8</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__14901_300582335">Recommendation 8</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__14903_300582335">References: 8</a></div>
</div>
<div style="margin-bottom: 0in;">
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Company Overview:</h1>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">Samsung
Electronics America, Inc. markets consumer electronics and home
appliance products. It operates through two divisions, Consumer
Electronics and Information Technology. The Consumer Electronics
division provides various digital products, including flat CRT,
plasma, and rear projection HD-ready televisions; DVD players,
digital audio players, digital mini DV camcorders, home theater
systems, and terrestrial HDTV set-top boxes; and microwave ovens, air
conditioners, refrigerators, and wine chillers for home and
individual use, as well as LED lighting solutions for the U.S.
consumer market. The Information Technology division offers TFT and
CRT display products, color and monochrome laser printers, wireless
printers, fax machines, and multifunction devices for professional,
corporate, and SOHO users; plasma displays for professional and
commercial markets; and sliding tablet PCs. The company also provides
LED and LCD monitors; monitors for use as a secondary display for
notebook PCs; 3D LED and 3D Plasma TVs; digital cameras; touch screen
devices that provide users an instant connection to social
networking, messaging, and multimedia features; SD and micro SD cards
for digital imaging and mobile devices; and common access cards that
provide security for sensitive government information. In addition,
it offers HDTVs, MP3 players, digital imaging products, and washing
machines, as well as offers notebook computers, e-book devices, and
LED data projectors. Further, it offers Blu-ray players, portable
media players, sound bars, AV receivers, and e Reader products. The
company offers its products through service dealers, resellers,
retailers, and OA distributors. Samsung Electronics America, Inc. has
strategic alliances with DreamWorks Animation SKG, Inc. and
Technicolor. The company was founded in 1977 and is headquartered in
Ridgefield Park, New Jersey. Samsung Electronics America, Inc.
operates as a subsidiary of Samsung Electronics Co. Ltd.</span></span></span></span></div>
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History :</h1>
<div style="margin-bottom: 0in;">
From its inception as a small export
business in Taegu , Korea , Samsung has grown to become one of the
world’s leading electronics companies , specializing in digital
appliances and media , semiconductor, memory, and system integration.
Todays Samsung’s innovative and top quality products and processes
are world recognized. This time line captures the major milestones in
Samsung’s history, showing how the company expanded its product
lines and reach, grew its revenue and market share, and has followed
its mission of making life better for consumers around the world.</div>
<ul>
<li><div style="line-height: 100%; margin-bottom: 0in;">
Samsung
Electronics Held the 4th Samsung Young Design Award in Italy
</div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0in;">
Samsung
Electronics Introduced Samsung Galaxy Tab to U.S. Market
</div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0in;">
Samsung Mobile
Display developed flexible AMOLED panel with four time’s clearer
WVGA resolution
</div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0in;">
Samsung
Electronics honored with 37 CES 2011 Innovation Awards
</div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0in;">
Samsung
Electronics launched OMNIA 7, the first Windows Phone 7 Smartphone
</div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0in;">
Samsung
announced that it will establish seven social enterprises over the
next three years to support the underprivileged in Korea
</div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0in;">
Samsung
Electronics began mass producing 20nm-class, 64-gigabit 3-bit NAND
flash memory
</div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0in;">
Samsung
Engineering won the Sabah (Malaysia) Oil & Gas Terminal Project
</div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0in;">
Cheil
Industries established the WPM (World Premier Materials) flexible
display business unit
</div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0in;">
Samsung
Electronics held the WCG 2010 Samsung Euro Championship at IFA 2010
</div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0in;">
Samsung
Electronics held the “Samsung Mobile Solutions Forum 2010” in
Taiwan
</div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0in;">
Samsung’s
brand value was ranked No. 19 in the world by Inter brand’s 2010
Best Global Brands
</div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0in;">
Samsung
Electronics’ 3D LED 8000 & 7000 series TVs were selected as
this year’s best TVs by product testing magazines “Which?” in
UK and “Test” in Germany
</div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0in;">
Samsung
Electronics won five European EISA Awards
</div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0in;">
Samsung
Electronics introduced Samsung Galaxy Tab to U.S. market
</div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0in;">
Samsung
Electronics’ TV won “Product of the Year” Award in Russia two
years in a row.
</div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0in;">
Samsung
Electronics qualified foundry industry’s first 32nm low power
High-K Metal Gate Logic Process and Design Ecosystem
</div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0in;">
Samsung
Electronics introduced high-speed 512GB SSD utilizing new
toggle-mode DDR NAND memory
</div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0in;">
Samsung
Electronics captured five 2010 IDEA awards
</div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0in;">
Samsung Fire
and Marine Insurance entered the Chinese automobile insurance market
</div>
</li>
<li><div style="margin-bottom: 0in;">
Samsung Electronics hosts “Samsung
Global Developer’s Day” for the Bada platform</div>
</li>
</ul>
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<h1 align="CENTER" class="western">
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</h1>
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Vision 2020</h1>
<div style="line-height: 100%; margin-bottom: 0in;">
As stated in its new
motto, Samsung Electronics' vision for the new decade is, "Inspire
the World, Create the Future."</div>
<div style="line-height: 100%; margin-bottom: 0.12in;">
This new vision
reflects Samsung Electronics’ commitment to inspiring its
communities by leveraging Samsung's three key strengths: “New
Technology,” “Innovative Products,” and “Creative Solutions.”
-- And to promoting new value for Samsung's core networks --
Industry, Partners, and Employees. Through these efforts, Samsung
hopes to contribute to a better world and a richer experience for
all.</div>
<div style="line-height: 100%; margin-bottom: 0.12in; margin-left: 0.74in; margin-top: 0.02in;">
</div>
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<br />
<br /></div>
<div style="line-height: 100%; margin-bottom: 0.12in; margin-top: 0.02in;">
As part of this vision, Samsung has mapped out a specific plan of
reaching $400 billion in revenue and becoming one of the world’s
top five brands by 2020. To this end, Samsung has also established
three strategic approaches in its management: “Creativity,”
“Partnership,” and “Talent.”</div>
<div style="line-height: 100%; margin-bottom: 0.02in; margin-top: 0.02in;">
Samsung is excited about the future. As we build on our previous
accomplishments, we look forward to exploring new territories,
including health, medicine, and biotechnology. Samsung is committed
to being a creative leader in new markets and becoming a truly No. 1
business going forward.</div>
<div style="line-height: 100%; margin-bottom: 0.02in; margin-left: 1.92in; margin-top: 0.02in;">
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<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="_Toc322630718"></a><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="__RefHeading__14871_300582335"></a>
Swot Analysis:</h1>
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<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="_Toc322630719"></a><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="__RefHeading__14873_300582335"></a>
Strength:</h3>
<ul>
<li><div style="margin-bottom: 0in;">
Customers are loyal and trust the
brand also.</div>
</li>
<li><div style="margin-bottom: 0in;">
Samsung is enjoying for formidable
position against competitors.</div>
</li>
<li><div style="margin-bottom: 0in;">
The company is maintaining good
relationship with labors.</div>
</li>
<li><div style="margin-bottom: 0in;">
Samsung is financially strong and
stable.</div>
</li>
<li><div style="margin-bottom: 0in;">
The productive process system,
Inventory management are consistent with industry standard.</div>
</li>
</ul>
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<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="_Toc322630720"></a><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="__RefHeading__14875_300582335"></a>
Weakness:</h3>
<ul>
<li><div style="margin-bottom: 0in;">
Samsung needs improvement in
defining the mission, vision and strategic corporate objectives.</div>
</li>
<li><div style="margin-bottom: 0in;">
South Korean trade union
strategically link and they are strong in bargaining and
negotiation.</div>
</li>
<li><div style="margin-bottom: 0in;">
Marketing management needs
improvement in all facets of marketers.</div>
</li>
<li><div style="margin-bottom: 0in;">
Hrm needs improvement in human
resource management.</div>
</li>
</ul>
<h3 class="western">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="_Toc322630721"></a><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="__RefHeading__14877_300582335"></a>
Opportunity:</h3>
<ul>
<li><div style="margin-bottom: 0in;">
Economic condition of South Korea
apparently some favorable.</div>
</li>
<li><div style="margin-bottom: 0in;">
Samsung is internalizing the
social shaft.</div>
</li>
<li><div style="margin-bottom: 0in;">
Samsung is having consistent
policies given by the government.</div>
</li>
<li><div style="margin-bottom: 0in;">
Samsung is reasonably equipped to
the technological changes.</div>
</li>
<li><div style="margin-bottom: 0in;">
Samsung Is maintains a good
international relationship with other countries.</div>
</li>
</ul>
<h3 class="western">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="_Toc322630722"></a><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="__RefHeading__14879_300582335"></a>
Threat:</h3>
<ul>
<li><div style="margin-bottom: 0in;">
lisatation has been past
frequently related to the industry.</div>
</li>
<li><div style="margin-bottom: 0in;">
Technological transformation
taking place in the industry.</div>
</li>
</ul>
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<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="_Toc322630723"></a><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="__RefHeading__14881_300582335"></a>
Strategic marketing objective:</h1>
<ul>
<li><div style="margin-bottom: 0in;">
To establish as market leader in
creating and manufacturing innovative products in IT industry.</div>
</li>
<li><div style="margin-bottom: 0in;">
To enable Samsung Inc to satisfy,
fulfill and equipped the consumer’s personality and lifestyle
needs as well to increase Samsung popularity as an icon in digital
lifestyle product.</div>
</li>
<li><div style="margin-bottom: 0in;">
To establish as market leader in
portal music player sector by increasing market share.</div>
</li>
<li><div style="margin-bottom: 0in;">
To enable Samsung Inc to monopoly
the portal music device sector share by 75% by year 2011.</div>
</li>
<li><div style="margin-bottom: 0in;">
To enable the Samsung Inc revenue
from galaxy Business Division to increase to 63% by year 2015.</div>
</li>
</ul>
<h3 class="western">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="__RefHeading__14883_300582335"></a><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="_Toc322630724"></a>
Nokia loses its top position after 14 years to Samsung:</h3>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">This
was bound to happen and it has. The one mistake of Nokia – not
tying up with Android and not bringing forward really high tech
mobile phones has hit the brand in its heart and opened up the avenue
for another super player – Samsung.</span></span></span></span></div>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">Nokia
has been the market leader for the last 14 years with value for money
products, products which were really good and had the latest
technology. The best part was the rural spread of Nokia which is now
being challenged by Samsung Guru Range of phones which have a
fantastic battery life. The grass was green for Nokia until the first
I phone launched. Than the grass began wilting.</span></span></span></span></div>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">The
launch of the first I phone showed the world the actual true
potential of touch screens. This was soon followed up by I phone 2 as
well as various followers who gave variants of the touch screen
models. But the one company to truly capitalize the market was
Samsung. Samsung realized the power of Google Android and the one
smart move of Samsung to adopt Android operating system has paid off.</span></span></span></span></div>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">But
only the operating system does not make cell phone brands. Cell phone
brands are made by giving consistently good products over a period of
time. Nokia failed in this aspect of business. Its entire new model
appears almost the same. There were very minor changes and Nokia
failed to attract the proper <a href="http://www.marketing91.com/positioning/">positioning</a>
in the consumers. All these factors created an opening for Samsung
which gave the public exactly what they wanted – variety of prices
in the smart phone segment, with touch screens, with Android and with
a fabulous marketing plan. Samsung also came out with Tablets and
unique models like Samsung note which have attracted the public eye.</span></span></span></span></div>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">The
end result? Samsung is finally the world leader in cell phone market.
Please note that this has happened only in the first Quarter of 2012
(January to march) but this trend is expected to continue over time
until Nokia comes out with an smart <a href="http://www.marketing91.com/strategy/">strategy</a>
to regain its number 1 position. You can’t just write off Nokia
because of the deep pockets which Nokia has due to years of market
leadership.</span></span></span></span></div>
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<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="_Toc322630725"></a><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="__RefHeading__14885_300582335"></a>
Market Positioning Strategy:</h1>
<div style="margin-bottom: 0in;">
As mentioned earlier, Samsung has
positioned themselves as wide variety products, good
quality-affordable priced company. There are many companies competing
in the same industry like Samsung with its mp3 and computer products,
Canon with its camera systems and Sony with music entertainment and
HD TV. Samsung is one of the largest electronics and IT companies.
According to Fortune, they have made themselves noticeable by being
ranked second company in their industry (Electronics, electrical
equipment) with a fortune 500 rank of 46 (Fortune, 2007). We have
chosen to position Samsung's products in 5 different categories,
because they have different position in each category.
</div>
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<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="_Toc322630726"></a><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="__RefHeading__14887_300582335"></a>
Market Segmentation Strategy:</h1>
<div style="margin-bottom: 0in;">
The chosen methods of segmentation for
Samsung are geographic and demographic segmentation. Geographic
segmentation is based on region and county size while demographic
segmentation depends on the variables of income, gender, and
education level. The results of the research on these topics will
prove to be the information basis of the target market section.</div>
<div style="margin-bottom: 0in;">
They clearly defining US market
segments and definitions between B2C and B2B categories with
strategies for each category.</div>
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<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="_Toc322630727"></a><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="__RefHeading__14889_300582335"></a>
Price strategy:</h1>
<div style="margin-bottom: 0in;">
Since Samsung bought DRAM technology
from other company, they has develop and come up with better
technology. Samsung has introduced many products with low price and
high technology products. High technology requires high cost; Samsung
tried to reduce cost by having main R&D facility and fib line in
South Korean instead of having many branches in other countries
(Barney, 2008:PC2-17). These cost leadership came from Samsung
policy, which is
</div>
<div style="margin-bottom: 0in;">
“We will devote out human resources
and technologies to create superior products and services thereby
contributing to a better global society”.</div>
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<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="_Toc322630728"></a><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="__RefHeading__14891_300582335"></a>
Products differentiation Strategy:</h1>
<div style="margin-bottom: 0in;">
Samsung has tried to differentiate
their products from other companies based on three categories, which
are product attributes, firm-customer relationships and firm
linkages. There are many competitors that produce similar products as
Samsung; Samsung has to deal with competitors in five different
industries. Samsung add different features into their products to
differentiate from others. For example, adding pod cast feature into
headset in order to provide more function from customers (Samsung to
put podcast feature on handsets, 2007). Feature difference attracts
more customers and Samsung trying to differentiate their products by
present new features. Samsung was not popular brand, but they became
No.1 TV market in 2007 (Moon, 2008). Currently, Samsung is a well
known brand; they have reputation from customers and provide quality
products to customers. Also, Samsung opened showroom in the New York
City to create loyalty with customers. Samsung differentiate their
products by acquiring other companies. Samsung Electronics has
acquired Phoenix Secure Core in 2007, in order to produce firmware
for their electronic devices (SAMSUNG LICENSES PHOENIX SECURECORE,
2007). Also, use their supply chain management system to forecast
trends and sales, therefore, Samsung can prepare for next strategies
(Moon, 2008).</div>
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<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="_Toc322630729"></a><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="__RefHeading__14893_300582335"></a>
Promotion strategy:</h1>
<div style="margin-bottom: 0in;">
Some of the most relevant and effective
methods of promotion that Samsung utilizes are through television,
magazines, internet, bill boards, road shows, display exhibition
stalls etc. With its target market being males 15 years of age and
older, Samsung should focus its advertisements through male-focused
magazines and television stations, such as sport, automotive, and
high sex appeal subjects.</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br /></div>
<div align="CENTER" style="margin-bottom: 0in;">
<br /></div>
<div align="CENTER" style="margin-bottom: 0in;">
</div>
<h1 class="western">
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Direct Competitors:</h1>
<table border="1" bordercolor="#000001" cellpadding="7" cellspacing="0" style="width: 575px;">
<colgroup><col width="273"></col>
<col width="273"></col>
</colgroup><tbody>
<tr valign="TOP">
<td bgcolor="#ffffff" height="44" width="273"><span style="color: black;"><span style="font-family: 'Lucida Grande', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">Competitor
Name</span></span></span></span></span></td>
<td bgcolor="#ffffff" width="273"><span style="color: black;"><span style="font-family: 'Lucida Grande', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">Facts</span></span></span></span></span></td>
</tr>
<tr valign="TOP">
<td bgcolor="#ffffff" height="45" width="273"><span style="color: black;"><span style="font-family: 'Lucida Grande', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">Phillips
Electronics</span></span></span></span></span></td>
<td bgcolor="#ffffff" width="273"><div style="margin-bottom: 0in;">
<span style="color: black;"><span style="font-family: 'Lucida Grande', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">-Founded
in 1891</span></span></span></span></span></div>
<div style="margin-bottom: 0in;">
<span style="color: black;"><span style="font-family: 'Lucida Grande', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">-$66,469,000,000
in sales in 2010 </span></span></span></span></span>
</div>
<div style="margin-bottom: 0in;">
<span style="color: black;"><span style="font-family: 'Lucida Grande', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">-Global
business (Hoovers, 2011)</span></span></span></span></span></div>
<span style="color: black;"><span style="font-family: 'Lucida Grande', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">-First
to introduce the Cinema 21:9 ratio TV (Murph, 2009.)</span></span></span></span></span></td>
</tr>
<tr valign="TOP">
<td bgcolor="#ffffff" height="45" width="273"><span style="color: black;"><span style="font-family: 'Lucida Grande', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">Sony
Co.</span></span></span></span></span></td>
<td bgcolor="#ffffff" width="273"><div style="margin-bottom: 0in;">
<span style="color: black;"><span style="font-family: 'Lucida Grande', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">-Founded
in 1946</span></span></span></span></span></div>
<div style="margin-bottom: 0in;">
<span style="color: black;"><span style="font-family: 'Lucida Grande', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">-$77,824,600,000
in sales in 2010 </span></span></span></span></span>
</div>
<div style="margin-bottom: 0in;">
<span style="color: black;"><span style="font-family: 'Lucida Grande', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">-Global
business</span></span></span></span></span></div>
<div style="margin-bottom: 0in;">
<span style="color: black;"><span style="font-family: 'Lucida Grande', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">-Net
Income of $440.2 million (fiscal year ending March, 2010)</span></span></span></span></span></div>
<span style="color: black;"><span style="font-family: 'Lucida Grande', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">-One
year growth of 2.1% (Hoovers, 2011)</span></span></span></span></span></td>
</tr>
<tr valign="TOP">
<td bgcolor="#ffffff" height="45" width="273"><span style="color: black;"><span style="font-family: 'Lucida Grande', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">Toshiba</span></span></span></span></span></td>
<td bgcolor="#ffffff" width="273"><div style="margin-bottom: 0in;">
<span style="color: black;"><span style="font-family: 'Lucida Grande', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">-Founded
in 1904</span></span></span></span></span></div>
<div style="margin-bottom: 0in;">
<span style="color: black;"><span style="font-family: 'Lucida Grande', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">-$69,853,000,000
in sales in 2010 </span></span></span></span></span>
</div>
<div style="margin-bottom: 0in;">
<span style="color: black;"><span style="font-family: 'Lucida Grande', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">-Global
business (Hoovers, 2011)</span></span></span></span></span></div>
<span style="color: black;"><span style="font-family: 'Lucida Grande', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">-Leader
in technology for 3D TV’s not requiring 3D glasses (Resigned
2010)</span></span></span></span></span></td>
</tr>
<tr valign="TOP">
<td bgcolor="#ffffff" height="45" width="273"><span style="color: black;"><span style="font-family: 'Lucida Grande', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">Sharp
Co.</span></span></span></span></span></td>
<td bgcolor="#ffffff" width="273"><div style="margin-bottom: 0in;">
<span style="color: black;"><span style="font-family: 'Lucida Grande', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">-Founded
in 1935</span></span></span></span></span></div>
<div style="margin-bottom: 0in;">
<span style="color: black;"><span style="font-family: 'Lucida Grande', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">-$29,266,600,000
in sales in 2009 </span></span></span></span></span>
</div>
<span style="color: black;"><span style="font-family: 'Lucida Grande', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">-Global
business (Hoovers, 2011)</span></span></span></span></span></td>
</tr>
<tr valign="TOP">
<td bgcolor="#ffffff" height="45" width="273"><span style="color: black;"><span style="font-family: 'Lucida Grande', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">LG
Electronics</span></span></span></span></span></td>
<td bgcolor="#ffffff" width="273"><div style="margin-bottom: 0in;">
<span style="color: black;"><span style="font-family: 'Lucida Grande', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">-Founded
in 2002 </span></span></span></span></span>
</div>
<div style="margin-bottom: 0in;">
<span style="color: black;"><span style="font-family: 'Lucida Grande', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">-$27,462,100,000
in sales in 2010 </span></span></span></span></span>
</div>
<span style="color: black;"><span style="font-family: 'Lucida Grande', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">-
Global business (Hoovers, 2011)</span></span></span></span></span></td>
</tr>
<tr valign="TOP">
<td bgcolor="#ffffff" height="44" width="273"><span style="color: black;"><span style="font-family: 'Lucida Grande', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">Mitsubishi
Electric</span></span></span></span></span></td>
<td bgcolor="#ffffff" width="273"><div style="margin-bottom: 0in;">
<span style="color: black;"><span style="font-family: 'Lucida Grande', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">-Founded
in 1921</span></span></span></span></span></div>
<div style="margin-bottom: 0in;">
<span style="color: black;"><span style="font-family: 'Lucida Grande', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">-$38,022,900,000
in sales in 2010 </span></span></span></span></span>
</div>
<span style="color: black;"><span style="font-family: 'Lucida Grande', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">-
Global business (Hoovers, 2011)</span></span></span></span></span></td>
</tr>
</tbody></table>
<div style="margin-bottom: 0in;">
<br /></div>
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Competitive Advantage</h1>
<div style="margin-bottom: 0in;">
Innovation is Samsung only way to
achieve sustainable and competitive advantage. In today digital era,
speed is the essential competitive as new technologies constantly
introduced to the market. To remain at the forefront of the digital
market, Samsung spend lots of effort in expanding their R&D
center. Each year the company invests approximate of 9% of their
sales revenue into R&D activities (Samsung, 2008). As of today
Samsung had approximate 17 R&D centers operates overseas. The
R&D focuses on exploring the possible and introduces new products
to meet the supply demand of consumers. Besides R&D, brand is
another competitive advantage of Samsung. Samsung build it brand
images by rapidly take initiative in executing change and innovation
with a sense of crisis, and constantly strive to innovate (Samsung,
2008). As a result, the Brand Keys Customer Loyalty Engagement Index
recognized Samsung for number one in customer loyalty in the cell
phone category for seven years in a row.</div>
<h1 class="western">
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Conclusion</h1>
<div style="margin-bottom: 0in;">
Samsung provides the electronics market
with a full range of great consumer products, ranging from mobile
devices to home appliances. They have proved themselves an innovative
and efficient company that strives to provide their customers with
the newest products for a great price. With their wide range of
products they have generated a powerful supply of products. The
limitability of their resource that Samsung is facing from Chinese
DRAM Company has to make Samsung think of new ways to stay on top of
the market and stay profitable in the long run. In order to secure
future success in a very competitive market, they need to focus on
being innovative and expand their products in to new markets and
countries. Samsung should also invest heavily into establishing its
brand name in foreign countries to attract talent. Applying all of
these recommendations and suggestions will generate a better future
for Samsung and will make them be able to compete with other
companies in the industry.</div>
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Recommendation</h1>
<div style="margin-bottom: 0in;">
The proposed benefits of the Global
solution are far too great to bypass. The Global solution offers a
physical presence and greater opportunity for talent buildup, and
brand name establishment in foreign markets. The trade-off table
shows the decided advantage the Global solution presents has many
advantages in developing growth, pressure on competition, and
international development. The drawbacks for employing this strategy
are the high costs involved and the potential for failure. If Samsung
does not increase the perceived value of their products but incurs
high costs in the process further market share losses will follow.
The Redesign solution offers high potential for success if the
culture of innovation can be successfully established. New designs
and product offerings can improve sales in the short and long term.
The drawback to this strategy is the culture for innovation is
essential and difficult to establish. Furthermore, long term growth
capacity is not as great as the Global strategy due to only culture
change not accompanies by physical growth. Design and manufacturing
facilities in the two most heavily populated countries will establish
brand name and loyalty among the newly empowered citizens of China
and India. A price tag cannot be placed on the tremendous value of
brand loyalty in countries that have strict and loyalist family
structures. The upside of establishing brand name, brand loyalty, and
employing the best and brightest a country offers is enough to push
the Global solution past the Redesign solution.</div>
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References:</h1>
<ul>
<li><div style="margin-bottom: 0in;">
Strategic marketing (David
W.Cravens/Nigel Piercy) 9<sup>th</sup> Edition.</div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.blogger.com/www.samsung%20electronics%20co.">www.samsung
electronics co.</a><br />
<br />
<br />
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<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt; width: 227pt;" width="302"><a href="http://exportpakistan.blogspot.com/" target="_blank">strategic marketing
samsung</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">vp sales and marketing</a></td>
</tr>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">vp of sales and marketing</a></td>
</tr>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">vp sales & marketing</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">vp sales marketing</a></td>
</tr>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">vp marketing & sales</a></td>
</tr>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">vp marketing and sales</a></td>
</tr>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">google vp marketing</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">vp for marketing</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">strategic marketing director</a></td>
</tr>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung strategic analysis</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">strategic marketing and management</a></td>
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management</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">marketing strategy for dummies</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">marketing strategy for 2012</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">marketing strategies of samsung</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">marketing strategy of samsung</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung marketing mix strategy</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">summary of marketing strategy</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung galaxy marketing strategy</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">understanding marketing strategy</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">strategy for sales and marketing</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">purpose of a marketing strategy</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">possible marketing strategies</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">analysis of marketing strategy</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">benefit of marketing strategy</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung global marketing</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung financial analysis</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung corporate strategy</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung world headquarters</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung north america headquarters</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung innovation strategy</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung strategy analysis</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung global headquarters</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung america career</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung brand strategy</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung corporate profile</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung growth strategy</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung america careers</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung advertising strategy</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung head quarters</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung sales 2010</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung marketing research</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung business solutions</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung marketing objectives</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung marketing analysis</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">sales strategy of samsung</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">product strategy of samsung</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">advertising strategy of samsung</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">marketing analysis of samsung</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung international marketing</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung company strategy</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung marketing team</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung management strategy</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">financial analysis of samsung</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung corporate sales</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">career at samsung electronics</a></td>
</tr>
</tbody></table>
</div>
</li>
</ul>
<div style="margin-bottom: 0in; margin-left: 0.5in;">
</div>
</div>
Unknownnoreply@blogger.com1Pakistan30.375321 69.345115999999992.0650871638211541 34.18886599999999 58.685554836178845 104.50136599999999tag:blogger.com,1999:blog-7060027870662531913.post-19413408853813985172022-03-11T04:20:00.000+05:002022-03-11T04:20:18.474+05:00DADEX Export Marketing<div dir="ltr" style="text-align: left;" trbidi="on">
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<br />
<h1 align="center" style="text-align: center;">
<u><span style="font-size: 20pt; line-height: 115%;"><span style="text-decoration: none;"><br /></span></span></u></h1>
<div align="center" class="MsoNormal" style="text-align: center;">
<span face=""Arial","sans-serif"" style="mso-no-proof: yes;">
</span></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<b style="mso-bidi-font-weight: normal;"><u><span style="color: black; font-family: Algerian; font-size: 14pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-font-size: 11.0pt; mso-bidi-theme-font: minor-latin;">PROJECT ON</span></u></b></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<b style="mso-bidi-font-weight: normal;"><u><span style="font-family: Algerian; font-size: 20pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-font-size: 11.0pt; mso-bidi-theme-font: minor-latin;">DADEX</span></u></b><b style="mso-bidi-font-weight: normal;"><u><span style="font-family: Algerian; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-font-size: 11.0pt; mso-bidi-theme-font: minor-latin;"></span></u></b></div>
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Algerian; font-size: 16pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-font-size: 11.0pt; mso-bidi-theme-font: minor-latin;"> export marketing</span></b>
<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
<div align="center" class="MsoNormal" style="text-align: center;"><span style="font-size: 20pt; mso-spacerun: yes;"> </span><span style="font-size: 20pt; mso-spacerun: yes;"> </span></div>
<div class="MsoTocHeading">
Contents<span color="windowtext" style="font-size: 11pt; font-weight: normal; line-height: 115%; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"></span></div>
<div class="MsoToc1" style="tab-stops: right dotted 467.5pt;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#_Toc310895237"><span style="mso-no-proof: yes;">Introduction of Company</span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;"><span style="mso-tab-count: 1 dotted;">. </span></span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;">3</span></a><span style="mso-no-proof: yes;"></span></div>
<div class="MsoToc1" style="tab-stops: right dotted 467.5pt;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#_Toc310895238"><span style="mso-no-proof: yes;">VISION</span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;"><span style="mso-tab-count: 1 dotted;">.. </span></span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;">4</span></a><span style="mso-no-proof: yes;"></span></div>
<div class="MsoToc1" style="tab-stops: right dotted 467.5pt;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#_Toc310895239"><span style="mso-no-proof: yes;">Building Blocks of Dadex
Values</span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;"><span style="mso-tab-count: 1 dotted;">. </span></span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;">4</span></a><span style="mso-no-proof: yes;"></span></div>
<div class="MsoToc1" style="tab-stops: right dotted 467.5pt;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#_Toc310895240"><span style="mso-no-proof: yes;">Collaborations</span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;"><span style="mso-tab-count: 1 dotted;">. </span></span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;">4</span></a><span style="mso-no-proof: yes;"></span></div>
<div class="MsoToc1" style="tab-stops: right dotted 467.5pt;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#_Toc310895241"><span style="mso-no-proof: yes;">Certifications</span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;"><span style="mso-tab-count: 1 dotted;">. </span></span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;">4</span></a><span style="mso-no-proof: yes;"></span></div>
<div class="MsoToc2" style="tab-stops: right dotted 467.5pt;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#_Toc310895242"><span style="mso-no-proof: yes;">FIRST BOARD OF DIRECTORS</span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;"><span style="mso-tab-count: 1 dotted;">. </span></span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;">5</span></a><span style="mso-no-proof: yes;"></span></div>
<div class="MsoToc2" style="tab-stops: right dotted 467.5pt;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#_Toc310895243"><span style="mso-no-proof: yes;">INDUSTRY OVERVIEW:</span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;"><span style="mso-tab-count: 1 dotted;"> </span></span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;">5</span></a><span style="mso-no-proof: yes;"></span></div>
<div class="MsoToc2" style="tab-stops: right dotted 467.5pt;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#_Toc310895244"><span style="mso-no-proof: yes;">DADEX LOCAL SHARE IN
PAKISTAN:</span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;"><span style="mso-tab-count: 1 dotted;"> </span></span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;">5</span></a><span style="mso-no-proof: yes;"></span></div>
<div class="MsoToc2" style="tab-stops: right dotted 467.5pt;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#_Toc310895245"><span style="mso-no-proof: yes;">SHARE PRICE OF DADEX:</span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;"><span style="mso-tab-count: 1 dotted;"> </span></span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;">5</span></a><span style="mso-no-proof: yes;"></span></div>
<div class="MsoToc2" style="tab-stops: right dotted 467.5pt;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#_Toc310895246"><span style="mso-no-proof: yes;">REVENUE OF DADEX:</span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;"><span style="mso-tab-count: 1 dotted;"> </span></span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;">5</span></a><span style="mso-no-proof: yes;"></span></div>
<div class="MsoToc2" style="tab-stops: right dotted 467.5pt;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#_Toc310895247"><span style="mso-no-proof: yes;">TOTAL TURNOVER OF DADEX:</span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;"><span style="mso-tab-count: 1 dotted;"> </span></span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;">6</span></a><span style="mso-no-proof: yes;"></span></div>
<div class="MsoToc1" style="tab-stops: right dotted 467.5pt;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#_Toc310895248"><span style="mso-no-proof: yes;">Total Products In
Pakistan</span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;"><span style="mso-tab-count: 1 dotted;">. </span></span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;">6</span></a><span style="mso-no-proof: yes;"></span></div>
<div class="MsoToc2" style="tab-stops: right dotted 467.5pt;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#_Toc310895249"><span style="mso-no-proof: yes;">Polydex</span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;"><span style="mso-tab-count: 1 dotted;">. </span></span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;">6</span></a><span style="mso-no-proof: yes;"></span></div>
<div class="MsoToc2" style="tab-stops: right dotted 467.5pt;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#_Toc310895250"><span style="mso-no-proof: yes;">CHRYSOTILE CEMENT PIPE
SYSTEMS</span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;"><span style="mso-tab-count: 1 dotted;">. </span></span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;">8</span></a><span style="mso-no-proof: yes;"></span></div>
<div class="MsoToc2" style="tab-stops: right dotted 467.5pt;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#_Toc310895251"><span style="mso-no-proof: yes;">Nikasi</span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;"><span style="mso-tab-count: 1 dotted;"> </span></span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;">8</span></a><span style="mso-no-proof: yes;"></span></div>
<div class="MsoToc2" style="tab-stops: right dotted 467.5pt;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#_Toc310895252"><span style="mso-no-proof: yes;">T-Flex</span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;"><span style="mso-tab-count: 1 dotted;">. </span></span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;">10</span></a><span style="mso-no-proof: yes;"></span></div>
<div class="MsoToc2" style="tab-stops: right dotted 467.5pt;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#_Toc310895253"><span style="mso-no-proof: yes;">Flow line</span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;"><span style="mso-tab-count: 1 dotted;">. </span></span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;">12</span></a><span style="mso-no-proof: yes;"></span></div>
<div class="MsoToc2" style="tab-stops: right dotted 467.5pt;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#_Toc310895254"><span style="mso-no-proof: yes;">Dadex uPVC Pressure Pipe
System</span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;"><span style="mso-tab-count: 1 dotted;">.. </span></span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;">13</span></a><span style="mso-no-proof: yes;"></span></div>
<div class="MsoToc2" style="tab-stops: right dotted 467.5pt;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#_Toc310895255"><span style="mso-no-proof: yes;">Dadex uPVC Tube well
Casing & Screen Pipe System</span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;"><span style="mso-tab-count: 1 dotted;">.. </span></span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;">14</span></a><span style="mso-no-proof: yes;"></span></div>
<div class="MsoToc1" style="tab-stops: right dotted 467.5pt;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#_Toc310895256"><span style="mso-no-proof: yes;">Market Leader</span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;"><span style="mso-tab-count: 1 dotted;">. </span></span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;">16</span></a><span style="mso-no-proof: yes;"></span></div>
<div class="MsoToc1" style="tab-stops: right dotted 467.5pt;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#_Toc310895257"><span style="mso-no-proof: yes;">4P’S IN EXPORT MARKETING</span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;"><span style="mso-tab-count: 1 dotted;">.. </span></span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;">16</span></a><span style="mso-no-proof: yes;"></span></div>
<div class="MsoToc2" style="tab-stops: right dotted 467.5pt;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#_Toc310895258"><span style="mso-no-proof: yes;">SWOT analysis</span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;"><span style="mso-tab-count: 1 dotted;">. </span></span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;">18</span></a><span style="mso-no-proof: yes;"></span></div>
<div class="MsoToc2" style="tab-stops: right dotted 467.5pt;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#_Toc310895259"><span style="mso-no-proof: yes;">PORTERS 5 MODEL:</span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;"><span style="mso-tab-count: 1 dotted;"> </span></span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;">20</span></a><span style="mso-no-proof: yes;"></span></div>
<div class="MsoToc2" style="tab-stops: right dotted 467.5pt;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#_Toc310895260"><span style="mso-no-proof: yes;">STANDARDS:</span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;"><span style="mso-tab-count: 1 dotted;"> </span></span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;">21</span></a><span style="mso-no-proof: yes;"></span></div>
<div class="MsoToc2" style="tab-stops: right dotted 467.5pt;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#_Toc310895261"><span style="mso-no-proof: yes;">Recommendation:</span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;"><span style="mso-tab-count: 1 dotted;"> </span></span><span color="windowtext" style="display: none; mso-hide: screen; mso-no-proof: yes; text-decoration: none; text-underline: none;">21</span></a><span style="mso-no-proof: yes;"></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<h1>
<a href="" name="_Toc310895237"><u><span style="font-size: 16pt; line-height: 115%;">Introduction
of Company</span></u></a><u><span style="font-size: 16pt; line-height: 115%;"></span></u></h1>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">Dadex was
established as a public limited company in 1959. We started with the
manufacturing of CC roofing systems at our facilities in Hyderabad, and under
the dynamic leadership of our Founder Chairman, Mr. Kassim Dada, later we
ventured into manufacturing of CC pipe systems in 1966, setting up a dedicated
manufacturing facility in Karachi. Being a forward-looking organization, we
have kept up to date with the market, and now we produce a diverse number of
products, which include thermoplastic pipe systems such as u-PVC, PPR and PE;
and irrigation systems.</span></div>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">Headquartered
in Karachi, today our three manufacturing facilities based in Hyderabad,
Karachi and Sunder Industrial Estate (near Lahore) are equipped with state of
the art machinery. Dadex also has its own rubber plant located within Karachi
Factory, producing top quality rubber rings (according to international
standards) for our pipes. Our joint efforts have led Dadex to the ISO 9001,
PSQCA and API certifications.</span></div>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">We believe
that our strength lies in delighting our customers. That is why providing
quality products backed by round the clock technical support services are the
Dadex promise to all our valued customers</span>.</div>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">At Dadex
it's about innovation, quality, reliability and customer support – all reigned
by our intrinsic commitment to being industry leaders. Today we continue to be
the pioneer in the industry by offering superior products for architecture,
agriculture, irrigation, telecommunications, infrastructure, construction and
housing. </span></div>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">Catering to
public, industrial, commercial, private, consumer and grower segments in
addition to the export markets our products serve a cross section of
requirements. With almost 50 years of serving versatile markets, we stand
stronger and committed than ever before. </span></div>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">Our strength
lies in pre-empting customer expectations and product demands. It is this
anticipation of market needs and our unwavering commitment to ethical practices
that places us as a reliable source for quality products.</span></div>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">Dadex has a
history of leaving its customers delighted rather than merely satisfied. Here
are some testimonials from happy customers who we have been dealing with.</span></div>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">"SSGC
has been procuring MDPE pipes of various diameters from Dadex for the last
several years. Quality and reliability have been two leading traits that Dadex
always deliver through its products and services. Their in-depth product
knowledge and determination to see a task is completed has helped us in setting
up a dependable gas distribution network. We hope that they will continue to
provide innovative solutions to their customers."</span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; line-height: 115%;">Sui Southern Gas Company Limited
(SSGC) Pakistan</span></b></div>
<h1>
<u><span style="mso-spacerun: yes;"> </span><a href="" name="_Toc310895238">VISION</a>
</u></h1>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;"><span style="mso-spacerun: yes;"> </span>The guiding vision of Dadex encompasses all of
the company’s intrinsic values. Each value is a fundamental building block of
the company’s existence and subsistence. These values – referred to as the
“Building Blocks of Dadex Values” – reflect the true spirit of the company and
its employees and are now the foundation of all business practices.</span></div>
<h1>
<a href="" name="_Toc310895239"><u>Building Blocks of Dadex Values</u></a></h1>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">Customer
Focus, Innovation, Quality, Reliability, Ethical Practices<span style="mso-tab-count: 1;"> </span></span></div>
<h1>
<a href="" name="_Toc310895240"><u>Collaborations</u></a></h1>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">We are the
exclusive distributor of WAVIN overseas b.v., of the Netherlands in Pakistan.
Ranked as the largest plastic pipe extruder in 2003 in Europe, WAVIN, today,
stands as the unrivalled European plastic pipe manufacturer in terms of product
range. </span></div>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">Dadex has
partnered with Netafim, the world’s leading agriculture and irrigation Company,
to bring home innovative irrigation based solutions and water technologies. </span></div>
<h1>
<a href="" name="_Toc310895241"><u>Certifications</u></a></h1>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">In our quest
to lead by example, our joint efforts have led Dadex to ISO 9001:2000
certification and accreditation for supreme product performance and quality by
the Pakistan Standard Institute (PSI) and the American Petroleum Institute
(API).</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;"><span style="mso-spacerun: yes;"> </span><span style="mso-tab-count: 2;"> </span><span style="mso-spacerun: yes;"> </span><span style="mso-tab-count: 2;"> </span><span style="mso-spacerun: yes;"> </span><span style="mso-tab-count: 1;"> </span></span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l9 level1 lfo1; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Pakistan
Standards and Quality Control Authority (PSQCA)<span style="mso-tab-count: 1;"> </span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l9 level1 lfo1; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">American
Petroleum Institute (API)<span style="mso-tab-count: 1;"> </span></span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l9 level1 lfo1; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">International
Standards Organization (ISO 9001:2000)</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<h2>
<a href="" name="_Toc310895242"><u>FIRST BOARD OF DIRECTORS</u></a></h2>
<div class="MsoNormal">
MR. KASSIM DADA</div>
<div class="MsoNormal">
MR. ABDUR RAZZAK H.K. DADA</div>
<div class="MsoNormal">
MR. ABU TALIB H.K. DADA</div>
<div class="MsoNormal">
MR. MOHAMED DAWJEE DADABHOY</div>
<div class="MsoNormal">
MR. ALIMOHAMED H.K. DADA J.P.</div>
<div class="MsoNormal">
MR. YUSUF H.K. DADA</div>
<div class="MsoNormal">
MR. MOHAMED RAFIQUE SAIGOL</div>
<h2>
<a href="" name="_Toc310895243"><u>INDUSTRY OVERVIEW:</u></a></h2>
<div style="line-height: 13pt; margin-bottom: 7.5pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; margin: 0in 0in 7.5pt;">
<span face=""Calibri","sans-serif"" style="color: black; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: minor-latin;">With the economy set to recover, a number of markets will
benefit from renewed interest, driving downstream demand for plastic pipe and
parts. The industry will particularly depend on growth in the agricultural,
construction and automotive markets to boost revenue, with the low price and
lightweight quality of plastic continuing to draw in customers.</span></div>
<div style="line-height: 13pt; margin-bottom: 7.5pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; margin: 0in 0in 7.5pt;">
<br /></div>
<h2>
<a href="" name="_Toc310895244"><u>DADEX LOCAL SHARE IN PAKISTAN:</u></a><u><span style="mso-spacerun: yes;"> </span></u></h2>
<div style="line-height: 13pt; margin-bottom: 7.5pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; margin: 0in 0in 7.5pt;">
<span face=""Calibri","sans-serif"" style="color: black; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: minor-latin;">Dadex local share in Pakistan is 45% on Nov 28, 2011.</span></div>
<div style="line-height: 13pt; margin-bottom: 7.5pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; margin: 0in 0in 7.5pt;">
<br /></div>
<h2>
<a href="" name="_Toc310895245"><u>SHARE PRICE OF DADEX:</u></a></h2>
<div style="line-height: 13pt; margin-bottom: 7.5pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; margin: 0in 0in 7.5pt;">
<span face=""Calibri","sans-serif"" style="color: black; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: minor-latin;">Share price of Dadex in Karachi stock exchange is 43.91 pkr.</span></div>
<div style="line-height: 13pt; margin-bottom: 7.5pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; margin: 0in 0in 7.5pt;">
<br /></div>
<h2>
<a href="" name="_Toc310895246"><u>REVENUE OF DADEX:</u></a></h2>
<div style="line-height: 13pt; margin-bottom: 7.5pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; margin: 0in 0in 7.5pt;">
<span face=""Calibri","sans-serif"" style="color: black; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: minor-latin;">Total revenue of Dadex is about 2086.5 million.</span></div>
<div style="line-height: 13pt; margin-bottom: 7.5pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; margin: 0in 0in 7.5pt;">
<br /></div>
<h2>
<a href="" name="_Toc310895247"><u>TOTAL TURNOVER OF DADEX:</u></a></h2>
<div style="line-height: 13pt; margin-bottom: 7.5pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; margin: 0in 0in 7.5pt;">
<span face=""Calibri","sans-serif"" style="color: black; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: minor-latin;">Total turnover rate of Dadex in 2011 is 2086451 in millions.</span></div>
<div style="line-height: 13pt; margin-bottom: 7.5pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; margin: 0in 0in 7.5pt;"><br /></div>
<h1>
<a href="" name="_Toc310895248"><u><span style="font-size: 16pt; line-height: 115%;">Total
Products In Pakistan</span></u></a><u><span style="font-size: 16pt; line-height: 115%;"></span></u></h1>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">Dadex is one
of Pakistan's leading companies with over 45 years of extensive experience in
offering solutions for architecture, agriculture, telecommunications,
infrastructure, housing and construction. Dadex is an exclusive licensee of
Waving Overseas b.v., of the Netherlands, which is one of Europe's largest
thermoplastic pipe manufacturers.</span></div>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">The Pipe
Systems Division at Dadex offers products for water supply, drainage, sewer,
gas distribution, irrigation, internal plumbing, cable ducting and various
other industrial applications.</span></div>
<h2 align="center" style="text-align: center;"><a href="" name="_Toc310895249"><u><span style="font-size: 14pt; line-height: 115%;">Polydex</span></u></a><u><span style="font-size: 14pt; line-height: 115%;"></span></u></h2>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">The Reliable
PPR Hot & Cold Water Pipe System<span style="mso-spacerun: yes;"> </span></span><span style="background: black; border: 1pt none black; color: black; font-family: "Times New Roman","serif"; font-size: 0pt; layout-grid-mode: line; line-height: 115%; mso-border-alt: none black 0in; mso-fareast-font-family: "Times New Roman"; mso-font-width: 0%; padding: 0in;"><span style="mso-spacerun: yes;"> </span></span><span style="font-size: 12pt; line-height: 115%; mso-no-proof: yes;">
</span><span style="font-size: 12pt; line-height: 115%;"></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">Polydex pipe
system is an ideal solution for the distribution system In housing, community
buildings and industrial installations etc.It is the most reliable product for
the transportation of hot and Cold water. It is also used for the distribution
of compressed air. It is the first complete PPR pipe system in Pakistan that is
manufactured as per DIN 8077/8078. Polydex fittings conform to DIN 16962.</span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><u><span style="font-family: "Cambria","serif"; font-size: 14pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Applications</span></u></b></div>
<div class="MsoNormal">
<span style="mso-tab-count: 1;"> </span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo6; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Potable
water pipe networks for cold and warm water installations i.e. in residential
buildings, hospitals, hotels, office and school buildings, ships, etc.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo6; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">House
connections, boiler connections, high rises, water point connection</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo6; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Rainwater
utilization systems</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo6; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Swimming
Pool</span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo6; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Hospitals
and many more</span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><u><span style="font-size: 14pt; line-height: 115%;">Advantages<span style="mso-tab-count: 1;"> </span></span></u></b></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l10 level1 lfo5; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Portability<span style="mso-tab-count: 1;"> </span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l10 level1 lfo5; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Welding
Capability</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l10 level1 lfo5; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Versatility<span style="mso-tab-count: 1;"> </span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l10 level1 lfo5; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Noise
Free</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l10 level1 lfo5; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Resistant
to Frost</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l10 level1 lfo5; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Resistant
to Abrasion and Corrosion<span style="mso-tab-count: 1;"> </span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l10 level1 lfo5; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Energy
Saving and Environmentally Friendly<span style="mso-tab-count: 1;"> </span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l10 level1 lfo5; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Low
Electrical Conductivity<span style="mso-tab-count: 1;"> </span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l10 level1 lfo5; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Low
Heat Conductivity<span style="mso-tab-count: 1;"> </span></span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l10 level1 lfo5; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Fitness
for Use in Seismic Areas</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><u><span style="font-size: 14pt; line-height: 115%;">Range</span></u></b></div>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">Outer
diameter</span></div>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">Pipes &
fittings in 20mm, 25mm, 32mm, 40mm, 50mm, 63mm, 75mm, 90mm & 110mm in
length of 4 meters.</span></div>
<div class="MsoListParagraph" style="mso-list: l0 level1 lfo6; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;"> </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; line-height: 115%;">Product Range</span></b><span style="font-size: 12pt; line-height: 115%;">: Polydex pipes are available in
nominal outside Diameters of 20, 25, 32, 40, 50, 63, 75, 90 and 110 mm in
standard Length of 4 meters. Polydex pipes can sustain pressure up to 20 Bar
and its fittings can sustain pressure up to 25 Bar</span></div>
<div class="MsoNormal">
<br /></div>
<h2>
<a href="" name="_Toc310895250"><u><span style="font-size: 14pt; line-height: 115%;">CHRYSOTILE
CEMENT PIPE SYSTEMS</span></u></a><u><span style="font-size: 14pt; line-height: 115%;"><span style="mso-spacerun: yes;"> </span></span></u></h2>
<div class="MsoNormal">
<span style="mso-spacerun: yes;">
</span><span style="mso-spacerun: yes;"> </span><b style="mso-bidi-font-weight: normal;"><span style="mso-no-proof: yes;">
</span></b></div>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">Dadex has
been manufacturing Chrysotile Cement (CC) pipe systems for over 45 years in
Pakistan. They are durable and versatile, and have a wide range of
applications. Dadex currently manufactures CC pipes for water supply and
distribution<, buildings, and sewer</span>.</div>
<h2>
<u><span style="font-size: 14pt; line-height: 115%;"><span style="text-decoration: none;"> </span></span></u></h2>
<h2>
<a href="" name="_Toc310895251"><u><span style="font-size: 14pt; line-height: 115%;">Nikasi</span></u></a><u><span style="font-size: 14pt; line-height: 115%;"></span></u></h2>
<div class="MsoNormal">
<span style="mso-spacerun: yes;">
</span><span style="mso-no-proof: yes;">
</span></div>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">A Complete
uPVC SWV Pipe System .Nikasi is a complete uPVC Soil, Waste & Vent Pipe
System that ensures durable and leak proof performance for decades. Nikasi pipes
do not corrode, rust or support algae, bacteria or fungal growth. Nikasi has
general advantages such as good hydraulic characteristics, chemical resistance,
self- extinguishing, non-conductivity of electricity .There are two types of
Nikasi pipes manufactured by Dadex that include:</span></div>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">1. Socket
end pipe (with one end socketed for rubber ring)</span></div>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">2. Plain end
pipe (with both ends plain).</span></div>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">Nikasi pipes
and fittings are manufactured as per ISO 3633.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><u><span style="font-size: 14pt; line-height: 115%;">Applications</span></u></b></div>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;"><span style="mso-tab-count: 1;"> </span></span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo6; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Soil
& waste drainage system</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo6; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Vents</span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo6; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Rainwater</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo6; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 14pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><u><span style="font-size: 14pt; line-height: 115%;">Advantages</span></u></b></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo6; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Low
Flow Loss</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo6; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Non-Corrosiveness
and Chemical Resistance</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo6; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Light
Weight</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo6; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Self-Extinguishing</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo6; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Non-Conductivity
of Electricity</span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo6; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Resistant
to organic growth</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><u><span style="font-size: 14pt; line-height: 115%;">Range</span></u></b></div>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">Pipes and
fittings in 40mm, 50mm, 75mm, 110mm & 160mm in standard lengths of 3 &
4 meters.</span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; line-height: 115%;">Product Range</span></b><span style="font-size: 12pt; line-height: 115%;">: Nikasi’s Soil, Waste and Vent pipes
are available in nominal outside diameters of 40, 50, 75, 110, and 160mm in
standard lengths of 3 and 4 meters.</span></div>
<div class="MsoNormal">
<br /></div>
<h2>
<a href="" name="_Toc310895252"><u><span style="font-size: 14pt; line-height: 115%;">T-Flex</span></u></a><u><span style="font-size: 14pt; line-height: 115%;"></span></u></h2>
<div class="MsoNormal">
<span style="mso-spacerun: yes;">
</span><span style="mso-no-proof: yes;">
</span></div>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">The Flexible
Pipe System For Multiple Applications-Flex is a durable, reliable and leak free
pipe system that is highly resistant to acids, alkalis and abrasions. T-flex
pipes are inherently tough, resilient and resistant to damage caused by
external loads, vibrations, seismic movements and pressure. It’s ideal
applications are potable water distribution systems, gas supply, irrigation
effluents, house connections, mining and dredging, fire mains, and so on.</span></div>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">T-Flex Pipes
conform to the international standards of ISO 4427, DIN 8074/ 8075 and PS 3580.
Operating pressure of T-flex pipes ranges between 6, 8, 10, 12.5 and 16 bars.
The nominal pressure (PN) corresponds to the maximum allowable sustainable
pressure in bar for pipe 20°C.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">Color: PE 80
- Bright Yellow, PE 100 - Bright Orange </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><u><span style="font-size: 14pt; line-height: 115%;">Applications</span></u></b></div>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">T-flex pipes
for gas pipes are extensively used for the distribution and supply of natural
and manufactured gas, up to and including house connections.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraphCxSpFirst">
<b style="mso-bidi-font-weight: normal;"><u><span style="font-size: 14pt; line-height: 115%;">Advantages</span></u></b></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l6 level1 lfo7; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Easily
identifiable due to their distinctive yellow color</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l6 level1 lfo7; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">High
strength and stiffness to withstand internal pressure and external loads.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l6 level1 lfo7; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Resistance
to environmental stress cracking ensuring long-term resistance to internal
pressure, external loads and harsh environments<span style="mso-tab-count: 1;"> </span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l6 level1 lfo7; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Flexible
& Easy to install</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l6 level1 lfo7; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Impact
resistance for lower cost installation, narrower trenches (reduced excavation),
and fewer expensive fittings.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l6 level1 lfo7; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Heat
fusion joining for strong, lifetime leak-tight, fully restrained joints.<span style="mso-tab-count: 1;"> </span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l6 level1 lfo7; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Remains
flexible at sub-freezing temperatures.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l6 level1 lfo7; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Retains
long-term strength at elevated temperatures.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l6 level1 lfo7; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Does
not rust, rot or corrode or support biological growth.</span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l6 level1 lfo7; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Retains
low resistance to liquid flows for reduced pumping and operating costs.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><u><span style="font-size: 14pt; line-height: 115%;">Range</span></u></b></div>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">Dadex PE gas
pipes are available in the following diameters: 20, 25, 32, 40, 50 and 63 mm in
coil of length up to 100 meters. 75 and 90 mm diameter in coils up to 50 meters
length. 110, 125, 140, 160, 180, 200, 225 and 250 mm diameter in straight
length of 6m/12m. A complete range of T-flex pipes for gas is available in
imperial sizes of ¾”, 1”, 1¼”, 1½”, 2”, 2½”, 3”, 3½”, 4” and 6</span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; line-height: 115%;">Product Range</span></b><span style="font-size: 12pt; line-height: 115%;">: T-Flex pipes are available in
nominal outside diameters of 20, 25, 32, 40, 50, 63, 75, 90, 110, 125, 160,
180, 200and 250 mm to suit a large variety of applications. Coils up to 50m&
100m lengths are available in sizes up to 90mm. Pipes are available in straight
lengths of 6m & 12m for sizes up to 250mm</span></div>
<div class="MsoNormal">
<br /></div>
<h2>
</h2>
<h2>
<a href="" name="_Toc310895253"><u><span style="font-size: 14pt; line-height: 115%;">Flow
line</span></u></a><u><span style="font-size: 14pt; line-height: 115%;"></span></u></h2>
<div class="MsoNormal">
<span style="mso-spacerun: yes;">
</span><span style="mso-no-proof: yes;">
</span></div>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">The Complete
Underground uPVC Sewer System</span></div>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">Flow line is
the first complete uPVC based underground sewer pipe system in Pakistan. This
easy push-fit rubber ring jointing system is durable, corrosion free and lightweight.
Flow line is suitable for underground drain and sewer applications in homes,
commercial buildings, community buildings, and so on.Flowline pipe system has
good hydraulic characteristics and lasts longer as compared to traditional pipe
systems.Flowline pipes and fittings are manufactured as per EN 1401.</span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><u><span style="font-family: "Cambria","serif"; font-size: 12pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Application<span style="mso-tab-count: 1;"> </span></span></u></b></div>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">Underground
Sewerage</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><u><span style="font-family: "Cambria","serif"; font-size: 12pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Advantages</span></u></b></div>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">Light Weight
and Easy to Install</span></div>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">Resistant to
Acids, Alkalis and Salt Solutions present in Domestic Sewers</span></div>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">Resists
Organic Growth</span></div>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">Leak Free</span></div>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">Low Flow
Loss</span></div>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">Non-Corrosiveness
and Chemical Resistance</span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; line-height: 115%;">Product Range</span></b><span style="font-size: 12pt; line-height: 115%;">: Flow line pipes are available in
outside diameters of 110, 160 and 200 mm in standard length of 3 meters and 4meters.</span></div>
<div class="MsoNormal">
<br /></div>
<h2>
<a href="" name="_Toc310895254"><u><span style="font-size: 14pt; line-height: 115%;">Dadex
uPVC Pressure Pipe System</span></u></a><u><span style="font-size: 14pt; line-height: 115%;"></span></u></h2>
<div class="MsoNormal">
<span style="mso-spacerun: yes;">
</span><span style="mso-no-proof: yes;">
</span></div>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">Dadex uPVC
pressure pipe system is a permanent solution for the main water supply
pipeline. The material used to manufacture uPVC pipes is non-toxic and non
combustible. Dadex uPVC pressure pipe system are resistant to corrosion,
abrasion and are free of fungal development. Unlike conventional pipes Dadex
uPVC pressure pipes are lightweight, economical and easy to install.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraphCxSpFirst">
<b style="mso-bidi-font-weight: normal;"><u><span style="font-size: 14pt; line-height: 115%;">Applications</span></u></b></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l13 level1 lfo8; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Cold
water supply<span style="mso-tab-count: 1;"> </span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l13 level1 lfo8; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Chilled
water supply.<span style="mso-tab-count: 1;"> </span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l13 level1 lfo8; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Irrigation.<span style="mso-tab-count: 1;"> </span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l13 level1 lfo8; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Cable
ducting/electric conduits.<span style="mso-tab-count: 1;"> </span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l13 level1 lfo8; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Industrial
effluents/Slurry (chemical resistance data sheet available on request.)<span style="mso-tab-count: 1;"> </span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l13 level1 lfo8; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Building
sewerage.</span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l13 level1 lfo8; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Fire-ring
mains.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraphCxSpFirst">
<b style="mso-bidi-font-weight: normal;"><u><span style="font-size: 12pt; line-height: 115%;">Advantage</span></u></b></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l13 level1 lfo8; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Low
Flow Loss</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l13 level1 lfo8; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Non-Corrosiveness
and Chemical Resistance<span style="mso-tab-count: 1;"> </span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l13 level1 lfo8; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Light
Weight<span style="mso-tab-count: 1;"> </span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l13 level1 lfo8; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Self-Extinguishing<span style="mso-tab-count: 1;"> </span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l13 level1 lfo8; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Non-Conductivity
of Electricity<span style="mso-tab-count: 1;"> </span></span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l13 level1 lfo8; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Resistant
organic growth</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><u><span style="font-size: 14pt; line-height: 115%;">Range</span></u></b></div>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">¾",
1", 1.5", 2", 2.5", 3", 4", 6", 8",
10", 12" and 16" 4 m to 6m in length in Classes B, C, D and E.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><u><span style="font-size: 14pt; line-height: 115%;">Specifications</span></u></b></div>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">BS:
3505:1986 </span></div>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">PS: 3015:
1991</span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; line-height: 115%;">Product Range</span></b><span style="font-size: 12pt; line-height: 115%;">: uPVC pressure pipes are available
in nominal sizes of ¾”, 1”,1¼”,1½”, 2”, 2½”, 3”, 4”, 5”, 6”, 8”, in standard
lengths of 4 and 6 meters in Classes B(6 Bar), C(9 Bar), D(12 Bar)and E(16
Bar). Other sizes of 10”, 12”, 14” and 16”can be manufactured against confirmed
orders</span></div>
<h2>
<a href="" name="_Toc310895255"><u><span style="font-size: 14pt; line-height: 115%;">Dadex
uPVC Tube well Casing & Screen Pipe System</span></u></a><u><span style="font-size: 14pt; line-height: 115%;"></span></u></h2>
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<span style="mso-spacerun: yes;">
</span><span style="mso-spacerun: yes;"> </span><span style="mso-no-proof: yes;">
</span></div>
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<span style="font-size: 12pt; line-height: 115%;">Dadex uPVC
Tube well Casing & Screen Pipe System is an absolute solution for water
wells and tube wells that provide a perennial source of clean water. Dadex uPVC
Tube well Casing and Screen pipes do not corrode, do not support algae or fungal
growth and are resistant to external/internal pressures. UPVC Tube well Casing
and Screen pipes are manufactured with radial slotting which helps it sustain
higher pressures.</span></div>
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<b style="mso-bidi-font-weight: normal;"><u><span style="font-size: 14pt; line-height: 115%;">Applications</span></u></b></div>
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<span style="font-size: 12pt; line-height: 115%;">Tube Wells</span></div>
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<span style="font-size: 12pt; line-height: 115%;"><span style="mso-tab-count: 1;"> </span></span></div>
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<b style="mso-bidi-font-weight: normal;"><u><span style="font-size: 14pt; line-height: 115%;">Advantages</span></u></b></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l4 level1 lfo9; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Smooth
internal surface provides excellent hydraulic characteristics.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l4 level1 lfo9; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Non-corrosiveness
and chemical resistance</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l4 level1 lfo9; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Non-conductivity
of electricity</span></div>
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<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Resistant
to organic growth</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l4 level1 lfo9; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Easy
to handle and install</span></div>
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<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Economical</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l4 level1 lfo9; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Radial
slots provide greater collapse strength due to the arch effect of material
around each slot.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l4 level1 lfo9; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Ease
of handling and installation due to its low weight, reduces the over all cost
of the installation of tube well.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l4 level1 lfo9; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">The
joints have good tensile strength and can hold the weight of the suspended
assembly.</span></div>
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<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Threaded
joints of casing pipes provide quick assembly</span></div>
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<b style="mso-bidi-font-weight: normal;"><u><span style="font-size: 12pt; line-height: 115%;">Range</span></u></b></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; line-height: 115%;">Casing Pipe</span></b></div>
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<span style="font-size: 12pt; line-height: 115%;">U-PVC casing
pipes with male and female threaded sockets in diameters 4" & 6"
(Class D), 8" & 10" (Class C & D) are available in a standard
length of 4 meters.</span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; line-height: 115%;">Screen Pipe</span></b></div>
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<span style="font-size: 12pt; line-height: 115%;">U-PVC screen
pipes in diameters 4" & 6" (Class D), 8" & 10"
(Class C & D) are available in a standard length of 4 meters.</span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; line-height: 115%;">Product Range</span></b><span style="font-size: 12pt; line-height: 115%;">: u-PVC Casing & Screen pipes
with male and female threaded sockets in diameters 4” & 6” (Class D), 8”
& 10”(Class C & D) are available in standard length of 4 meters.</span></div>
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<h1>
<a href="" name="_Toc310895256"><u style="text-underline: double;">Market Leader</u></a></h1>
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China is the market leader in pipe industry and after china India
is on second position. Fortune pipes is the biggest company for pipes</div>
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<h1 align="center" style="text-align: center;">
<a href="" name="_Toc310895257"><u style="text-underline: double;">4P’S IN EXPORT MARKETING</u></a></h1>
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<b style="mso-bidi-font-weight: normal;"><u style="text-underline: double;"><span style="font-size: 12pt; line-height: 115%;">PRICE EXPORTING</span></u></b></div>
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<div class="MsoListParagraphCxSpFirst" style="mso-list: l1 level1 lfo2; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">The
price of Dadex is different for different products because company got a
different numbers of products in their portfolio which they are manufacturing
at the current state.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo2; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Competitive
pricing is done because of existing competition in exporting country.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo2; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Pricing
is according to the quality and standards which are involved in it.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo2; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Fair
value </span></div>
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<br /></div>
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<b style="mso-bidi-font-weight: normal;"><u style="text-underline: double;">PLACE EXPORTING</u></b></div>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">The Dadex
has started its operations in Afghanistan a year ago and the main reason behind
it because they are focusing on local market of Pakistan in their operations
and due to it they are earning allot which is the main reason of their low export.
They had started their Afghanistan operations and exporting a minimum amount of
their production over there and willing to export their production line over
other different countries of the world also in future.</span></div>
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<b style="mso-bidi-font-weight: normal;"><u style="text-underline: double;">PRODUCT EXPORTING</u></b></div>
<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">The Dadex is
exporting a number of different products from their portfolio which are at its
peak in local market. The products which Dadex is exporting are one of the
leading and front products of Dadex which are also considered the true face of
Dadex. Dadex having a number of different products in their production line
which are huge but exporting their core products which emphasizes on</span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l11 level1 lfo3; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; line-height: 115%;">PVC</span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l11 level1 lfo3; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; line-height: 115%;">PE</span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l11 level1 lfo3; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; line-height: 115%;">UPVC</span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l11 level1 lfo3; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; line-height: 115%;">PPR</span></b></div>
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<br /></div>
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<b style="mso-bidi-font-weight: normal;"><u style="text-underline: double;">PROMOTION EXPORTING</u></b></div>
<div class="MsoNormal">
Promotion is one of the core essences of marketing and one
cannot deny it because without promotion a company product can establishes and
it’s become difficult for him to survive also. The Dadex have large
distribution network which they are more concentrating and their main target
market of this organization is our local market so they are doing a number of
promotional activities which includes below the line activities like
advertising and many others. But on the export part of promotion they are using
this strength by participating in different seminars and events occurred at
Expo center where buyers of different countries also participate. They are
using middle man approach in export and consider it as an important ingredient.
The Dadex is not using any promotion agencies for exporting as they are
considering that their product emphasize on quality and they are very much
confident that their buyers would find them himself which is strange in this
fast moving world where technology changes in an blink of an eye.</div>
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<div class="MsoNormal">
<br /></div>
<h2 align="center" style="text-align: center;">
<a href="" name="_Toc310895258"><u style="text-underline: double;">SWOT analysis</u></a></h2>
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<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><u style="text-underline: double;">Strength</u></b></div>
<div class="MsoListParagraph" style="mso-list: l12 level1 lfo4; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Every
firm in different industry got some strength and due to which they are existent
and surviving and as Dadex is considered so the main strength of them is their
product quality. They are ensuring every part in creating the quality in their
product and never compromise on their quality which is a good sign. They have
been certified from a number of different countries in standards as like from
British and Denmark standards which is quite a convincing strength. Another
strength of Dadex is that they have also been certified from ISO(International
organization for standardization). The core strength of this company is that
they are the leading manufactures in the race of other pipe manufacturing
companies and one of the oldest company in this field because it has started
their operations after couple of years when Pakistan got its independence. It
is a listed company because many pipe manufacturing companies are not listed
till yet. They are PSQCA and API certified which is his usp and they are following
it in the right direction.</span></div>
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<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><u style="text-underline: double;"><span style="font-size: 12pt; line-height: 115%;">Weakness</span></u></b></div>
<div class="MsoNormal">
Every organization got some strength and weaknesses because
nobody is perfect in this world which is true so as considering the major
strength of Dadex there is also some weaknesses on the other side of mirror. The
main weakness which our group analyses allot is that Dadex is not utilizing the
golden opportunity of promotion in their operations which competitors are using
and making a handsome profit. In today’s generation you can’t deny the power of
promotion because world is bombarded with the promotion and now there are
unique ways established to market your products. Other weakness according to us
that they are focusing only local market as their main target market which is
unfair because they have considered export as an optional plan which they uses
after that got some inventory. You can easily realize the fact that this
company had been established more than 50 years before and they had started
their export in previous year which is strange. </div>
<div class="MsoListParagraphCxSpFirst" style="margin-left: 1in; mso-add-space: auto;">
<br /></div>
<div class="MsoListParagraphCxSpLast">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><u style="text-underline: double;"><span style="font-size: 12pt; line-height: 115%;">Opportunities</span></u></b></div>
<div class="MsoNormal">
There are a number of opportunities lying which is good sign
for Dadex. This industry is an evergreen industry because the major fact is
that people can’t stop making houses and due to it they will need pipes for a
number of different operations. In past the usage of pipes is not so much but
now without pipe you can’t even imagine of building a house. They are focusing
their export in only one country and they got a number of countries where they
can easily start their export practices and earn alott.This industry have allot
left in contributing towards economy to raise it as like telecom industry and allot
of innovation can be done in this industry. The Dadex is one of the oldest
players in this industry and due to allot of existent in this industry they have
got allot of experience which they can easily utilize and innovation can be
done.</div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><u style="text-underline: double;"><span style="font-size: 12pt; line-height: 115%;">Threats</span></u></b></div>
<div class="MsoNormal">
Beside all of the above facts threats are always there no
matter which industry is that what their operations are. The major threat
through which all of the major industries are going through is inflation and
due to it the price have been raised allot which is not a good sign for any
industry. Due to that inflation the prices of raw material which are used in
manufacturing pipes have become increased. Another threat is that margin is
squeezing day by day due to inflation and it has been become difficult for them
to achieve their required goals. Management decisions is of very much
importance and one bad decision from management can hurt them alott.Political
stability is another threat because you don’t know in which hour what happens.
As this industry is become so common it has become easier for local entrants to
enter in this industry so it is an alarming situation for us because our
peoples don’t compromise on price but they will compromise on quality.</div>
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<br /></div>
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<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
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<h2 align="center" style="text-align: center;">
<a href="" name="_Toc310895259"><u><span style="font-size: 14pt; line-height: 115%;">PORTERS 5 MODEL:</span></u></a><u><span style="font-size: 14pt; line-height: 115%;"></span></u></h2>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><u style="text-underline: double;"><span style="font-size: 14pt; line-height: 115%;">Bargaining power of
customers:</span></u></b></div>
<div class="MsoListParagraphCxSpFirst" style="margin-left: 100.5pt; mso-add-space: auto; mso-list: l3 level1 lfo10; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Dadex
is the manufacturer of high quality products that’s why only those customers
who can afford the price of the quality is their powerful customers.</span></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: 100.5pt; mso-add-space: auto; mso-list: l3 level1 lfo10; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Easy
and accessible products of wide range are available with brand name Dadex.</span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><u style="text-underline: double;"><span style="font-family: "Cambria","serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Threats of new entrants:</span></u></b></div>
<div class="MsoListParagraphCxSpFirst" style="margin-left: 104.25pt; mso-add-space: auto; mso-list: l8 level1 lfo11; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Same
plastic pipes with new machinery are a substitute as well as a threat for Dadex
because it can take over the market of Dadex.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 104.25pt; mso-add-space: auto; mso-list: l8 level1 lfo11; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Iron
products, galvanize pipes and TGI pipes have a huge competitors.</span></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: 104.25pt; mso-add-space: auto;">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><u style="text-underline: double;"><span style="font-family: "Cambria","serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Competitive rivalry in industry:</span></u></b></div>
<div class="MsoListParagraphCxSpFirst" style="margin-left: 100.5pt; mso-add-space: auto; mso-list: l2 level1 lfo12; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Dadex
producing high quality products and gives the warranty of about 50 years or
lifetime guarantee which no other manufacturer gives.</span></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: 100.5pt; mso-add-space: auto;">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><u style="text-underline: double;"><span style="font-family: "Cambria","serif"; font-size: 12pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Threat of
substitute:</span></u></b></div>
<div class="MsoListParagraphCxSpFirst" style="margin-left: 100.5pt; mso-add-space: auto; mso-list: l2 level1 lfo12; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Dadex
is not having a treat from any substitute because Dadex is the manufacturer of
quality products in a large category of pipes so that any new substitute could
not have a comparison with it.</span></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: 100.5pt; mso-add-space: auto; mso-list: l2 level1 lfo12; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Those
who buys quality product will continue to buy it from Dadex no matter how much
their prices increase.</span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><u style="text-underline: double;"><span style="font-family: "Cambria","serif"; font-size: 12pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Supplier
power:</span></u></b></div>
<div class="MsoListParagraphCxSpFirst" style="margin-left: 88.5pt; mso-add-space: auto; mso-list: l5 level1 lfo13; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Dadex
has a huge advantage in supplier power those contractors and traders who
provided raw material to them are not new since many years same suppliers are
provided them raw material on a cheap prices.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 100.5pt; mso-add-space: auto;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 100.5pt; mso-add-space: auto;">
<br /></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: 100.5pt; mso-add-space: auto;">
<br /></div>
<h2 align="center" style="text-align: center;">
<a href="" name="_Toc310895260"><u><span style="font-size: 14pt; line-height: 115%;">STANDARDS:</span></u></a><u><span style="font-size: 14pt; line-height: 115%;"></span></u></h2>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><u style="text-underline: double;"><span style="font-family: "Cambria","serif"; font-size: 12pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Market
share:</span></u></b></div>
<div class="MsoListParagraphCxSpFirst" style="margin-left: 88.5pt; mso-add-space: auto; mso-list: l5 level1 lfo13; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Thermoplastic
pipes 20 to 25 % are manufactured in Pakistan for Export in Afghanistan market.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 88.5pt; mso-add-space: auto;">
<br /></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: 88.5pt; mso-add-space: auto;">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><u style="text-underline: double;"><span style="font-family: "Cambria","serif"; font-size: 12pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Raw
Material:</span></u></b></div>
<div class="MsoListParagraphCxSpFirst" style="margin-left: 88.5pt; mso-add-space: auto; mso-list: l5 level1 lfo13; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 18pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-size: 12pt; line-height: 115%;">For manufacturing ppr pipes RISEN is
the raw material used in a large quantity.</span><span style="font-size: 18pt; line-height: 115%;"></span></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: 88.5pt; mso-add-space: auto;">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><u style="text-underline: double;"><span style="font-family: "Cambria","serif"; font-size: 12pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">LEADING
COMPANIES OR COMPETITORS:</span></u></b></div>
<div class="MsoListParagraphCxSpFirst" style="margin-left: 88.5pt; mso-add-space: auto; mso-list: l5 level1 lfo13; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">IIL
<span style="mso-spacerun: yes;"> </span>(international industries limited)</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 88.5pt; mso-add-space: auto; mso-list: l5 level1 lfo13; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">PAPCO
(pak Arab Pipeline Company limited.)</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 88.5pt; mso-add-space: auto; mso-list: l5 level1 lfo13; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">GM
(Gulf manufactures)</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 88.5pt; mso-add-space: auto; mso-list: l5 level1 lfo13; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Balika
pipes.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 88.5pt; mso-add-space: auto;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 88.5pt; mso-add-space: auto;">
<br /></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: 88.5pt; mso-add-space: auto;">
<br /></div>
<h2>
<a href="" name="_Toc310895261"><u>Recommendation:</u></a></h2>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l7 level1 lfo14; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">After
studying this project analysis of Dadex our recommendation is that Dadex should
have to cater those markets where there is a need of the pipes and they have to
increase their production of pipes for targeting other countries where
construction are required like in Afghanistan, middle east and African
countries so that they can also earn </span></div>
<div class="MsoListParagraphCxSpMiddle">
<span style="font-size: 12pt; line-height: 115%;">A foreign exchange.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l7 level1 lfo14; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Other
than that they need a middleman and distributors across the local and
international market for increasing the export of pipes for Dadex.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l7 level1 lfo14; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">Dadex
needs to use promotion as a power because this is the main reason that they are
still lying in Afghanistan not in nay other country of globe</span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l7 level1 lfo14; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-size: 12pt; line-height: 115%;">They
should need to bring some innovation and more variety in their products so they
would be able to cater more market than others.</span></div>
</div>Unknownnoreply@blogger.com3Pakistan30.375321 69.345115999999992.0650871638211541 34.18886599999999 58.685554836178845 104.50136599999999tag:blogger.com,1999:blog-7060027870662531913.post-70778705239209938532022-03-11T04:18:00.000+05:002022-03-11T04:18:23.734+05:00Walt Disney Company — 2022 Case Study<div dir="ltr" style="text-align: left;" trbidi="on"><br />
<b>DIS</b><br />
<b>www.disney.com</b><br />
High unemployment, lingering recession, slow economic growth, and reduced consumer<br />
spending all contributed to a 7 percent drop in revenue and a 46 percent drop in Walt<br />
Disney’s profitability for the first quarter of 2022. For eight decades, the Walt Disney<br />
Company has captured the attention of millions of people, offering family entertainment<br />
products and services such as theme parks, resorts, recreations, movies, TV shows, radio<br />
programming, and memorabilia. Walt Disney brought Mickey Mouse and Donald Duck to<br />
the world. Walt Disney offers a variety of family entertainment all around the world.<br />
<b>History</b><br />
<br />
<a name='more'></a><br />
<br />
Mr. Walt Disney and his brother Roy arrived in California in the summer of 1923 to sell his<br />
cartoon called Alice’s Wonderland. A distributor named M. J. Winkler contracted to distribute<br />
the Alice Comedies on October 16, 1923, and the Disney Brothers Cartoon Studio was<br />
founded. Over the years, the company produced many cartoons, from Oswald the Lucky<br />
Rabbit (1927) to Silly Symphonies (1932), Snow White and the Seven Dwarfs (1937), and<br />
Pinocchio and Fantasia (1940). The name of the company was changed to Walt Disney<br />
Studio in 1925. Mickey Mouse emerged in 1928 with the first cartoon in sound.<br />
In 1950, Disney completed its first live action film, Treasure Island, and in 1954, the<br />
company began television with Disneyland anthology series. In 1955, Disney’s most successful<br />
series, The Mickey Mouse Club, began. Also in 1955, the new Disneyland Park in<br />
California was opened. Disney created a series of releases from 1950s through 1970s,<br />
including The Shaggy Dog, Zorro, Mary Poppins, and The Love Bug. Mr. Walt Disney died<br />
in 1966. In 1969, the Disney started its educational films and materials. Another important<br />
time of Disney’s history was opening the Walt Disney World project in Orlando, Florida,<br />
on October 1, 1971. In 1982, the Epcot Center was opened as part of Walt Disney World.<br />
And, on April 15, 1983, Tokyo Disneyland opened.<br />
After leaving the network television in 1983, the company was ready to get into its<br />
cable network, The Disney Channel. In 1985, Disney’s Touchstone division began the successful<br />
Golden Girls and Disney Sunday Movie. In 1988, Disney opened Grand Floridian<br />
Beach and Caribbean Beach Resorts at Walt Disney World along with three new gated<br />
attractions: the Disney/MGM Studios Theme Park, Pleasure Island, and Typhoon Lagoon.<br />
At the same time, filmmaking hit new heights as Disney for the first time led Hollywood<br />
studios in box-office gross. Some of the successful films were: Who Framed Roger Rabbit,<br />
Good Morning Vietnam, Three Men and a Baby, and later, Honey, I Shrunk the Kids, Dick<br />
Tracy, Pretty Woman, and Sister Act. Disney moved into new areas by starting Hollywood<br />
Pictures and acquiring the Wrather Corp. (owner of the Disneyland Hotel) and television<br />
station KHJ (Los Angeles), which was renamed KCAL. In merchandising, Disney purchased<br />
Childcraft and opened numerous highly successful and profitable Disney Stores.<br />
By 1992, Disney’s animation began reaching even greater audiences with The Little<br />
Mermaid, The Beauty and the Beast, and Aladdin. Hollywood Records was formed to offer<br />
a wide selection of recordings ranging from rap to movie soundtracks. New television<br />
shows, such as Live with Regis and Kathy Lee, Empty Nest, Dinosaurs, and Home released books on Disney and non-Disney subjects. In 1991, Disney purchased<br />
Discover magazine, the leading consumer science monthly. As a totally new venture,<br />
Disney was awarded, in 1993, the franchise for a National Hockey League team, the<br />
Mighty Ducks of Anaheim.<br />
In 1992, Disneyland Paris opened in France. Disney successfully completed many<br />
projects throughout the 1990s by venturing into Broadway shows, opening up to 725<br />
Disney Stores, acquiring the California Angels baseball team to add to its hockey team,<br />
opening Disney’s Wide World of Sports in Walt Disney World, and acquiring Capital<br />
Cities/ABC. From 2000 to 2007, Disney created new attractions in its theme parks, produced<br />
many successful films, opened new hotels, and built Hong Kong Disneyland.<br />
Internal Issues<br />
Organizational Structure and Mission<br />
As indicated in Exhibit 1, Disney operates using a strategic business unit (SBU) type organizational<br />
structure. Note that Disney’s four SBUs consist of (1) Disney Consumer<br />
Products, (2) Studio Entertainment, (3) Parks and Resorts, and (4) Media Networks and<br />
Broadcasting.<br />
Disney’s mission statement is “To be one of the world’s leading producers and<br />
providers of entertainment and information. Using our portfolio of brands to differentiate<br />
our content, services and consumer products, we seek to develop the most creative, innovative<br />
and profitable entertainment experiences and related products in the world.” Disney<br />
does not have a vision statement.<br />
Walt Disney<br />
Company<br />
Disney Consumer<br />
Products<br />
1. Disney Hard_Lines<br />
2. Disney Soft_Lines<br />
3. Disney Toys<br />
4. Disney Publishing<br />
5. Disney Press<br />
6. Disney Editions<br />
Studio Entertainment<br />
1. Walt Disney Pictures<br />
2. Touchstone Pictures<br />
3. Miramax Films<br />
4. Buena Vista Home<br />
Entertainment<br />
5. Buena Vista<br />
Theatrical<br />
Productions<br />
6. Walt Disney Records<br />
7. Buena Vista Records<br />
8. Hollywood Records<br />
9. Lyric Street Records<br />
10. Pixar Studio<br />
Parks and Resorts<br />
1. Walt Disney World<br />
2. Disneyland<br />
3. Tokyo Disney<br />
4. Disneyland Paris<br />
5. Hong Kong Disneyland<br />
6. Disney Cruise Line<br />
7. Disney Vacation Club<br />
Media Networks<br />
Broadcasting<br />
1. Disney-ABC Television<br />
2. ESPN Inc.<br />
3. Walt Disney<br />
Internet Group<br />
4. ABC-Owned Television<br />
Stations<br />
5. ABC Radio<br />
EXHIBIT 1 Disney’s Corporate Structure<br />
<br />
<br />
<br />
EXHIBIT 2 Consolidated Income Statement (in millions, except per share data)<br />
2008 2007 2006<br />
Revenues $ 37,843 $ 35,510 $ 33,747<br />
Costs and expenses (30,439) (28,681) (28,392)<br />
Other (expense)/income (59) 1,004 88<br />
Net interest expense (524) (593) (592)<br />
Equity in the income of investees 581 485 473<br />
Income from continuing operations before income<br />
taxes and minority interests 7,402 7,725 5,324<br />
Income taxes (2,673) (2,874) (1,837)<br />
Minority interests (302) (177) (183)<br />
Income from continuing operations 4,427 4,674 3,304<br />
Discontinued operations, net of tax — 13 70<br />
Net income $ 4,427 $ 4,687 $ 3,374<br />
Diluted Earnings per share:<br />
Earnings per share, continuing operations $ 2.28 $ 2.24 $ 1.60<br />
Earnings per share, discontinued operations — 0.01 0.03<br />
Earnings per share $ 2.28 $ 2.25 $ 1.64<br />
Basic Earnings per share:<br />
Earnings per share, continuing operations $ 2.34 $ 2.33 $ 1.65<br />
Earnings per share, discontinued operations — 0.01 0.03<br />
Earnings per share $ 2.34 $ 2.34 $ 1.68<br />
Weighted average number of common and<br />
common equivalent shares outstanding:<br />
Diluted 1,948 2,092 2,076<br />
Basic 1,890 2,004 2,005<br />
Source: Walt Disney Company, Annual Report (2008).<br />
Consolidated Financial Statements<br />
Disney’s recent income statements and balance sheets are provided in Exhibits 2 and 3,<br />
respectively. Note the increase in profit from 2006 to 2007, and the decline from 2007 to 2008.<br />
The most recent Disney’s Consolidated Balance Sheet, shown in Exhibit 3, reveals<br />
over $22 billion in Goodwill and nearly $11.1 billion in Long Term Debt.<br />
Financials by Segment<br />
Exhibit 4 demonstrates the company’s revenue and operating income by each business segment.<br />
Note that Disney’s Media Networks brings in the most revenues and operating<br />
income for the company. This division, as well as the Parks and Resorts segment, is growing.<br />
However, the company’s Studio Entertainment business segment and their Consumer<br />
Products businesses have experienced declining revenues in the last three years.<br />
As shown in Exhibit 5, Disney derives 76 percent of its revenue and 77 percent of its<br />
operating income from businesses in the United States and Canada. The company’s revenues<br />
and income are growing in all regions of the world, with Europe being second<br />
behind the United States/Canada in both revenues and income.<br />
Disney Business Segments<br />
In percentage terms, Disney revenues in 2008 were derived from Media Networks<br />
(43 percent), Parks and Resorts (31 percent), Studio Entertainment (20 percent), and<br />
<br />
EXHIBIT 3 Consolidated Balance Sheets (in millions, except per share data)<br />
September 27, September 29,<br />
2008 2007<br />
ASSETS<br />
Current assets<br />
Cash and cash equivalents $ 3,001 $ 3,670<br />
Receivables 5,373 5,032<br />
Inventories 1,124 641<br />
Television costs 541 559<br />
Deferred income taxes 1,024 862<br />
Other current assets 603 550<br />
Total current assets 11,666 11,314<br />
Film and television costs 5,394 5,123<br />
Investments 1,563 995<br />
Parks, resorts and other property, at cost<br />
Attractions, buildings and equipment 31,493 30,260<br />
Accumulated depreciation (16,310) (15,145)<br />
15,183 15,115<br />
Projects in progress 1,169 1,147<br />
Land 1,180 1,171<br />
17,532 17,433<br />
Intangible assets, net 2,428 2,494<br />
Goodwill 22,151 22,085<br />
Other assets 1,763 1,484<br />
Total Assets $ 62,497 $ 60,928<br />
LIABILITIES AND SHAREHOLDERS’ EQUITY<br />
Current liabilities<br />
Accounts payable and other accrued liabilities $ 5,980 $ 5,949<br />
Current portion of borrowings 3,529 3,280<br />
Unearned royalties and other advances 2,082 2,162<br />
Total current liabilities 11,591 11,391<br />
Borrowings 11,110 11,892<br />
Deferred income taxes 2,350 2,573<br />
Other long-term liabilities 3,779 3,024<br />
Minority interests 1,344 1,295<br />
Commitments and contingencies<br />
Shareholder’s equity<br />
Preferred stock, $.01 par value Authorized–100 million shares,<br />
Issued–none — —<br />
Common stock, $.01 par value Authorized–3.6 billion shares,<br />
Issued–2.6 billion shares 26,546 24,207<br />
Retained earnings 28,413 24,805<br />
Accumulated other comprehensive loss (81) (157)<br />
54,878 48,855<br />
Treasury stock, at cost, 777.1 million shares at September 27, 2008,<br />
and 637.8 million shares at September 29, 2007 (22,555) (18,102)<br />
32,323 30,753<br />
Total Liabilities and SE $ 62,497 $ 60,928<br />
<br />
<br />
CASE 1 • WALT DISNEY COMPANY — 2009 5<br />
EXHIBIT 5 Revenue and Operating Income by Region<br />
(in millions) 2008 2007 2006<br />
Revenue<br />
United States and Canada $ 28,506 $ 27,286 $ 26,027<br />
Europe 6,805 5,898 5,266<br />
Asia Pacific 1,811 1,732 1,917<br />
Latin America and Other 721 594 537<br />
$ 37,843 $ 35,510 $ 33,747<br />
Segment operating income<br />
United States and Canada $ 6,472 $ 6,026 $ 4,797<br />
Europe 1,423 1,192 918<br />
Asia Pacific 386 437 542<br />
Latin America and Other 175 156 93<br />
$ 8,456 $ 7,811 $ 6,350<br />
Source: Walt Disney Company, Annual Report (2008).<br />
EXHIBIT 4 Revenue and Operating Income by Segment (2008 vs. 2007)<br />
Percentage of change<br />
2008 2007<br />
vs. vs.<br />
(in millions) 2008 2007 2006 2007 2006<br />
Revenues:<br />
Media Networks $ 16,116 $ 15,104 $ 14,186 7 6<br />
Parks and Resorts 11,504 10,626 9,925 8 7<br />
Studio Entertainment 7,348 7,491 7,529 (2) (1)<br />
Consumer Products 2,875 2,289 2,107 26 9<br />
Total Consolidated Revenues $ 37,843 $ 35,510 $ 33,747 7 5<br />
Segment operating income<br />
Media Networks $ 4,755 $ 4,275 $ 3,481 11 23<br />
Parks and Resorts 1,897 1,710 1,534 11 11<br />
Studio Entertainment 1,086 1,195 728 (9) 64<br />
Consumer Products 718 631 607 14 4<br />
Total segment operating income $ 8,456 7,811 $ 6,350 8 23<br />
Source: Walt Disney Company, Annual Report (2008).<br />
Consumer Products (8 percent). Operating income was derived from Media Networks (57 percent),<br />
Parks and Resorts (23 percent), Studio Entertainment (13 percent), and Consumer<br />
Products (9 percent). These percentages reveal a bit of a weakness in Studio Entertainment<br />
because this segment creates 20 percent of revenues but only 13 percent of operating income.<br />
Media Networks/Broadcasting<br />
Disney owns ABC Television Network, which includes ABC Entertainment, ABC<br />
Daytime, ABC News, ABC Sports, ABC Kids, Touchstone Television, and ABC Radio.<br />
Also included in this segment, Disney owns ESPN, Disney Channel, ABC Family, Toon<br />
Disney, SOAPnet, and Buena Vista Television. Disney has equity interest in Lifetime<br />
<br />
<br />
6 MERNOUSH BANTON<br />
Entertainment Services, A&E Television Networks, E! Entertainment, ESPN, History<br />
Channel, The Biography Channel, Hyperion Books, and Disney Mobile.<br />
The increase in revenue in this segment was primarily due to growth from cable and<br />
satellite operators, which are generally derived from fees charged on a per subscriber basis,<br />
contractual rate increases, and higher adverting rates at ESPN. The increase in broadcasting<br />
revenue was due to growth at the ABC Television Network and increased sales of Touchstone<br />
Television series as well as an increase in prime-time advertising revenues. Increase in sales<br />
from Touchstone Television series was as a result of higher international syndication and DVD<br />
sales of hit dramas such as Lost, Grey’s Anatomy, and Desperate Housewives, as well as higher<br />
third-party license fees led by Scrubs, which completed its fifth season of network television.<br />
Two major TV networks of Disney (ABC and ESPN) recently struck a deal with<br />
cable operator Cox Communication whereby these companies now offer hit shows and<br />
football games on demand. Although advertising in the network is a source of additional<br />
revenue for the broadcasters, it requires selectivity for charging for each episode. Videoon-<br />
demand is a major industry and is expected to grow to $3.9 billion by 2010.<br />
Disney recently unveiled Disney Xtreme Digital, a networking site aimed at children<br />
younger than 14 years of age. This service will be competing against MySpace (owned by<br />
News Corporation). Disney has reported an increase in fiscal 2009 second-quarter net<br />
income mostly as a result of strong gains at cable network ESPN. Higher advertising revenues<br />
are reflected due to NASCAR programming at ESPN, an increase at ABC Family<br />
primarily due to higher rates, higher other revenues by DVD sales primarily from High<br />
School Musical, and a favorable settlement of a claim with an international distributor.<br />
Exhibit 6 provides specific segment information for the Media Networks division.<br />
Disney’s domestic broadcast television stations are listed in Exhibit 7. Disney’s international<br />
media network operations are described in Exhibit 8. In prime time, higher advertising rates<br />
and sold inventory were partially offset by lower rating from some of the problems. Increased<br />
sales of ABC Studios productions reflected higher international and DVD sales of hit drams<br />
such as Desperate Housewives, Grey’s Anatomy, and Ugly Betty.<br />
Parks and Resorts<br />
Disney owns and operates Walt Disney World Resort & Cruise Lines in Florida,<br />
Disneyland Resort in California, ESPN Zone facilities in many states, 17 hotels at the Walt<br />
Disney World Resort, Disney’s Fort Wilderness Camping and Recreation, Downtown<br />
Disney, Disney’s Wide World of Sports, Disney Cruise Line, 7 Disney Vacation Club<br />
Resorts, Adventures by Disney, and 5 resort locations with 11 theme parks on three continents.<br />
With theme parks, Disney has 51 percent ownership in Disneyland Resort Paris,<br />
EXHIBIT 6 Media Network Segment: Revenue and Operating Income<br />
Change<br />
2008 2007<br />
vs. vs.<br />
(in millions) 2008 2007 2006 2007 2006<br />
Revenues:<br />
Cable Networks $ 10,041 $ 9,167 $ 8,159 10% 12%<br />
Broadcasting 6,075 5,937 6,027 2% (1)%<br />
$ 16,116 $ 15,104 $ 14,186 7% 6%<br />
Segment operating income:<br />
Cable Networks $ 4,100 $ 3,577 $ 3,001 15% 19%<br />
Broadcasting 655 698 480 (6)% 45%<br />
$ 4,755 $ 4,275 $ 3,481 11% 23%<br />
Source: Walt Disney Company, Annual Report (2008).<br />
<br />
<br />
CASE 1 • WALT DISNEY COMPANY — 2009 7<br />
EXHIBIT 8 Disney’s International Cable Satellite Networks and Broadcast Operations<br />
Estimated Estimated<br />
Domestic International Number<br />
Subscribers Subscribers of Ownership<br />
Property (in millions)(1) (in millions)(2) Channels %<br />
ESPN<br />
ESPN(1) 98 — 80.0<br />
ESPN2 97 — 80.0<br />
ESPN Classic 63 — 80.0<br />
ESPNEWS 67 — 80.0<br />
ESPN Deportes 4 — 80.0<br />
ESPNU 20 — 80.0<br />
Disney Channels Worldwide<br />
Disney Channel 97 78 30 100.0<br />
Playhouse Disney — 32 19 100.0<br />
Toon Disney 71 19 9 100.0<br />
Jetix Europe — 52 25 73.3<br />
Jetix Latin America — 20 4 100.0<br />
Hungama — 7 1 100.0<br />
ABC Family 97 — 1 100.0<br />
SOAPnet 70 — 1 100.0<br />
A&E<br />
A&E 97 — 1 37.5<br />
The History Channel 97 — 1 37.5<br />
The Biography Channel 52 — 1 37.5<br />
History International 52 — 1 37.5<br />
Lifetime<br />
Lifetime Television 97 — 1 50.0<br />
Lifetime Movie Network 66 — 1 50.0<br />
Lifetime Real Women(2) 11 — 1 50.0<br />
(1) Estimated U.S. subscriber counts according to Nielsen Media Research as of September 2008.<br />
Source: Walt Disney Company, Form 10K (2008).<br />
EXHIBIT 7 Disney’s Domestic Broadcast Television Stations<br />
Market TV Station<br />
Analog<br />
Television<br />
Channel<br />
Market<br />
Ranking<br />
New York, NY WABC-TV 7 1<br />
Los Angeles, CA KABC-TV 7 2<br />
Chicago, IL WLS-TV 7 3<br />
Philadelphia, PA WPVI-TV 6 4<br />
San Francisco, CA KGO-TV 7 6<br />
Houston, TX KTRK-TV 13 10<br />
Raleigh-Durham, NC WTVD-TV 11 28<br />
Fresno, CA KFSN-TV 30 55<br />
Flint, MI WJRT-TV 12 66<br />
Toledo, OH WTVG-TV 13 72<br />
Source: Walt Disney Company, Form 10K (2008).<br />
<br />
<br />
8 MERNOUSH BANTON<br />
EXHIBIT 9 Disney’s Offerings Under Parks and Resorts<br />
Hong<br />
Disneyland Kong Tokyo Disney<br />
Walt Disney Disneyland Resort Disneyland Disney Cruise ESPN Walt Disney<br />
World Resorts Resort Paris Resort Resort Line Zone Imagineering<br />
Epcot Disneyland Disneyland Hong Tokyo<br />
Park Kong Disneyland<br />
Disneyland<br />
Disney-MGM Disneyland’s Walt Resort Tokyo<br />
Studios California Disney Facilities DisneySea<br />
Adventure Studios<br />
Park<br />
Magic Kingdom Resort<br />
Facilities<br />
Disney’s<br />
Animal<br />
Kingdom<br />
Resort Facilities<br />
Source: Walt Disney Company, Form 10K (2008).<br />
43 percent ownership in Hong Kong Disneyland, 100 percent ownership in Tokyo Disney<br />
Resort as well as Disneyland in both California and Florida. Exhibit 9 summarizes<br />
Disney’s key parks and resort holdings.<br />
Disney revenues at its Parks and Resorts division increased 7 percent in 2008, or<br />
$701 million, to $10.6 billion due to increases of $483 million and $218 million at its<br />
domestic and international resorts, respectively. Domestic Parks and Resorts revenues<br />
increased due to increased guest spending, theme park attendance, and hotel occupancy, as<br />
well as higher sales at Disney Vacation Club. Higher guest spending was due to a higher<br />
average daily hotel room rate, higher average ticket prices, and greater merchandise spending<br />
at both resorts.<br />
Disneyland Resort Paris experienced increased revenues, offset by a decrease at<br />
Hong Kong Disneyland Resort due to lower theme park attendance. Some of the increase<br />
in revenue was due to favorable impact of foreign currency translation (weakening of<br />
the U.S. dollar against the euro). Operating income from the Parks and Resorts<br />
segment increased 11 percent, or by $524 million, to $1.897 billion. Exhibit 10 presents<br />
Disney’s attendance, per capita theme park guest spending, and hotel statistics for its<br />
domestic properties:<br />
EXHIBIT 10 Disney Parks and Resorts Data (2008 vs. 2007)<br />
East Coast West Coast Total Domestic<br />
Resorts Resorts Resorts<br />
FY FY FY FY FY FY<br />
2008 2007 2008 2007 2008 2007<br />
Increase in Attendance 6% 5% (1)% 6% 3% 5%<br />
Increase in Per Capita 3% 1% 2% 8% 3% 3%<br />
Guest Spending<br />
Occupancy 89% 86% 92% 93% 89% 87%<br />
Available Room Nights 8,614 8,834 810 810 9,424 9,644<br />
(in thousands)<br />
Per Room Guest Spending $217 $211 $309 $287 $225 $218<br />
Source: Walt Disney Company, Annual Report (2008).<br />
<br />
CASE 1 • WALT DISNEY COMPANY — 2009 9<br />
The company also has been hosting VIP tours (additional fees applies), offering<br />
added-value services such as number of attractions being covered along with personal<br />
guide tours, preferred seating, and front-of-line access to rides. The company also offers<br />
package deals for major corporations and schools.<br />
Disney has plans to change its concept of the theme parks from the masses to a more<br />
concentrated perspective. This move allows Disney to offer more stand-alone theme parks<br />
and resorts in cities and beach resorts, as well as Disney-branded retail and dining districts,<br />
and smaller and more sophisticated parks. This permits the company in using the Disney<br />
brand name to expand in other areas of the travel business. The company has built timeshare<br />
vacation homes in popular places in the United States. Some of the challenges in this<br />
marketing strategy have been tailoring the niche attractions to the local markets while<br />
keeping the Disney brand reputation. However, there is a challenge of avoiding<br />
cannibalization of existing parks and attractions. The goal would be entering into new markets<br />
without harming or cannibalizing Disney’s brand.<br />
Studio Entertainment<br />
Disney produces live-action and animated motion pictures, direct-to-video programming,<br />
musical recordings, and live-stage plays. Disney motion pictures are distributed under the<br />
names Walt Disney Pictures and Television, Touchstone Pictures, Hollywood Pictures,<br />
Miramax Films, and Buena Vista Home Entertainment International, which includes Walt<br />
Disney Records, Buena Vista Records, Hollywood Records, Lyric Street Records, and<br />
Disney Music Publishing. Disney owns Pixar, a computer animation leader, and produces<br />
feature animation films under both the Disney and Pixar banners. The company also produces<br />
stage plays, musical recordings, and live entertainment events. As of September<br />
2008, Disney had released 928 full-length movies, 80 full-length animated features, and<br />
546 cartoon shorts. Product offerings include Pay-Per-View, Pay Television, Free<br />
Television, Pay Television 2, and International Television.<br />
Consumer Products<br />
The Consumer Products segment includes partners with licenses, manufacturers, publishers,<br />
and retailers worldwide who design, promote, and sell a wide variety of products<br />
based on new and existing Disney characters. The product offerings are Character<br />
Merchandise and Publications Licensing, Books and Magazines, Buena Vista Games,<br />
DisneyShopping.com, and The Disney Store. Products include books, interactive games,<br />
food and beverages, fine art, apparel, toys, and even home decor.<br />
In 2008, the revenues from this segment increased 26 percent to $2.9 billion. Sales<br />
growth at the Disney Stores was due to the acquisition of the Disney Stores North<br />
America. Sales growth at Merchandise Licensing was driven by higher earned royalties<br />
across multiple product categories.<br />
Operating income of this segment increased 14 percent to $718 million, mostly due<br />
to growth at Merchandise Licensing partially offset by a decrease at the Disney Stores due<br />
to the acquisition of the Disney Stores North America. In April 2008, Disney acquired<br />
inventory, leasehold improvements, and certain fixed assets of the Disney Stores North<br />
America for approximately $64 million. The acquisition included the assumption of the<br />
leases of 229 stores.<br />
Competition<br />
Disney’s competitors differ in each segment of business. Time Warner is a major competitor<br />
to Disney and is composed of five divisions: AOL, Cable, Filmed Entertainment,<br />
Networks, and Publishing. Time Warner owns Time Inc., AOL, Warner Brothers, and TBS<br />
Networks. Walt Disney generally is classified as Entertainment-Diversified, which directly<br />
competes with Time Warner, Inc. (as shown in Exhibit 11).<br />
CBS Corporation and News Corporation directly compete with the Walt Disney<br />
Company in the Media Network segment, but they are not rivals in the Consumer Products<br />
and Parks and Resorts segments. CBS Corporation was a part of Viacom, Inc., but now<br />
operates independently under CBS Corp. News Corporation is a diversified international<br />
media and entertainment company that operates in eight segments: Filmed Entertainment,<br />
<br />
10 MERNOUSH BANTON<br />
EXHIBIT 12 Disney Rival Firms in Media Networks/Broadcasting<br />
Major Competitors % Attractiveness*<br />
Discovery Networks 72%<br />
Disney/ESPN Media Networks 68%<br />
MTV Networks 52%<br />
Turner Entertainment Networks 48%<br />
Scripps Networks 43%<br />
NBC Universal Cable 39%<br />
Comcast Cable Networks 34%<br />
Fox Cable Networks 31%<br />
*To consumers ages 18 to 24.<br />
Source: Based on Multichannel News 28, no. 10 (2007): 30; ISSN: 0276-8593.<br />
Television, Cable Network Programming, Direct Broadcast Satellite Television, Magazines<br />
and Inserts, Newspapers, Book Publishing, and Other. Due to recent corporate restructuring<br />
for both CBS Corporation and News Corp., there are no industry data available for comparison<br />
purposes. Next we discuss the competition for each segment of Walt Disney.<br />
Competition: Media Networks/Broadcasting<br />
The global media industry is a $1 trillion business that includes advertising, cable firms,<br />
newspapers, radio, and television. This industry is dominated by conglomerates Walt<br />
Disney, Time Warner, Inc., New York Times, News Corp., and CBS Corporation.<br />
Typically, these companies prosper during election years due to heavy advertising revenue<br />
invested by the politicians. Special events such as the Olympics also generate additional<br />
advertising revenue for such companies.<br />
Disney competes for viewers primarily with other television networks, independent<br />
television stations, and other video media such as cable and satellite television programming<br />
services, DVD, video games, and the Internet. Radio networks likewise compete<br />
with other radio network stations and programming services. Disney also competes with<br />
other advertising media such as newspapers, magazines, billboards, and the Internet.<br />
Exhibit 12 reveals some major competitors to Disney in this segment of business, as<br />
well as percentages that indicate attractiveness of that venue to consumers ages 18 to 24.<br />
CBS Corp. is composed of five segments: Television, Radio, Outdoor, Interactive, and<br />
Publishing. CBS Television is composed of CBS Network and its own television stations,<br />
EXHIBIT 11 Disney vs. the Industry: Comparative Data<br />
DIS CBS TWX Industry<br />
Market Cap 39.00B 4.31B 26.28B 499.59M<br />
# of Employees 150,000 25,920 87,000 7.51K<br />
Qtrly Rev Growth -8.20% -6.20% -2.70% 5.10%<br />
Revenue $ 36.99B 13.95B 46.98B 930.87M<br />
Gross Margin 17.81% 37.99% 41.92% 41.92%<br />
EBITDA $ 8.18B 2.69B 13.34B 166.44M<br />
Oper Margins 17.81% 15.48% 18.62% 10.39%<br />
Net Income $ 4.02B -11.67B -13.40B N/A<br />
EPS $ 2.100 -17.428 -11.224 N/A<br />
DIS = Walt Disney Company<br />
CBS = CBS Corporation<br />
TWX = Time Warner Inc.<br />
Source: Based on finance.yahoo.com (April 2009).<br />
<br />
CASE 1 • WALT DISNEY COMPANY — 2009 11<br />
television production, and syndication, Showtime, and CSTV Networks. In 2008, the<br />
Television segment of CBS contributed 64 percent of company’s total revenue (approximately<br />
$8.99 billion). The Radio segment derives revenue primarily from advertising sales. In 2008,<br />
the Radio segment generated 11 percent of CBS’s total revenue (approximately $1.5 billion).<br />
News Corp., with $33 billion in revenue, operates in eight industry segments: Filmed<br />
Entertainment, Television, Cable Network Programming, Direct Broadcast Satellite<br />
Television, Magazines and Inserts, Newspapers, Book Publishing, and Other. For the fiscal<br />
year 2008, the Filmed Entertainment, Television, Cable Network Programming, and Direct<br />
Broadcast Satellite Television contributed approximately 65 percent or $21.2 billion to the<br />
company’s total revenue. The company has been moving aggressively toward digital<br />
technologies such as broadband, mobility, storage, and wireless. News Corp. owns<br />
MySpace.com, one of the Internet’s most popular social networking site, and IGN.com (a<br />
gaming and entertainment site). Fox TV, owned by News Corp., ranks as one of the most<br />
popular networks on television with an average audience of 7.6 million every night, followed<br />
by CBS with 6.7 million viewers during each prime time, Walt Disney Company’s<br />
ABC with 5.4 million viewers per night, and finally NBC (owned by General Electric<br />
Company) with 4.8 million viewers during each prime-time period. News Corp. recently<br />
acquired Dow Jones & Company and Liberty Media Corporation, which included approximately<br />
41 percent interest in the DIRECTV Group, Inc.<br />
Time Warner’s media and entertainment segments include AOL, Cable, Filmed<br />
Entertainment, Networks, and Publishing. The Cable segment services primarily analog<br />
and digital video services, and advanced services such as VOD and HDTV with set-top<br />
boxed equipped with digital video recorders. The Filmed Entertainment segment produces<br />
and distributes theatrical motion pictures and television shows. The Network segment consists<br />
of HBO and Cinemax pay television programming services. The Publishing segment<br />
publishes magazines and Web sites in a variety of areas and has a strategic alliance with<br />
Google, Inc. Exhibit 13 demonstrates Time Warner’s revenue by segment.<br />
Competition: Parks and Resorts<br />
Disney’s theme parks and resorts compete with all other forms of entertainment, lodging,<br />
tourism, and recreational activities. Many uncontrollable factors may influence the profitability<br />
of the leisure-time industry such as economic conditions, including business cycle<br />
and exchange rate fluctuations; travel industry trends; amount of available leisure time; oil<br />
and transportation prices; and weather patterns. Seasonality is another concern for this segment<br />
because all of the theme parks and the associated resort facilities are operated yearround.<br />
Peak attendance and resort occupancy generally occur during the summer months<br />
when school vacations take place and during early winter and spring holiday periods.<br />
According to a survey conducted by the International Association of Amusement Parks<br />
and Attractions (IAAPA), there are more than 400 amusement parks in the United States, generating<br />
approximately $11.5 billion in revenues. The Magic Kingdom at Walt Disney World in<br />
Florida was the most visited amusement park in the world. The amusement parks in the<br />
United States employ approximately 500,000 year-round and seasonal employees.<br />
EXHIBIT 13 Time Warner, Inc., Revenue (in millions) by Segment (2007)<br />
Segment<br />
Percentage of Operating<br />
Revenue Total Sales Income<br />
Cable $ 17,200 35.44 $ (11,782)<br />
AOL 4,165 8.58 (1,147)<br />
Filmed Entertainment 11,398 23.49 823<br />
Networks 11,154 23.00 3,118<br />
Publishing 4,608 9.49 (6,624)<br />
Total 48,525<br />
Source: Time Warner Inc., Form 10K (2008).<br />
<br />
12 MERNOUSH BANTON<br />
The second largest amusement park company after Disney is Six Flags, Inc., based<br />
in Oklahoma City, Oklahoma, with 20 parks across the United States, Mexico, and Canada<br />
and soon in Dubai and Qatar with more than $1 billion in revenue (2008). Six Flags<br />
recently acquired Dick Clark Productions, which owns television hits such as the<br />
American Music Awards, The Golden Globe Awards, the Academy of Country Music<br />
Awards, Dick Clark’s New Year’s Rockin’ Eve, and So You Think You Can Dance.<br />
Ocean Park in Hong Kong has been aggressively competing with Disney. Ocean<br />
Park is a theme park that covers over 870,000 square meters and receives more than<br />
5 million tourists each year. In March 2009, Ocean Park launched two new sightseeing<br />
locations in Shanghai to attract tourists from regions such as the Yangtze River Delta.<br />
Ocean Park has the advantage of understanding the local market because they have been in<br />
business for more than 30 years. They offer a range of transportation facilities to link Hong<br />
Kong with major cities in the Pearl River Delta. In 2008, Ocean Park established an office<br />
in Shanghai. Ocean Park plans to complete construction of four new themed travel attractions<br />
between 2010 and 2013. It also seems that the residents in Hong Kong are not very<br />
impressed with the small version of Disney built there because many have visited<br />
Disneyland in Tokyo or Anaheim, California. Disney in mid-2009 reached an agreement<br />
with the Hong Kong government to enlarge Hong Kong Disneyland. That city government<br />
owns 57 percent of that Disney theme park.<br />
Competition: Studio Entertainment<br />
The success of Studio Entertainment operations depends heavily on public taste and preferences.<br />
Operating results fluctuate due to the timing and performance of releases in the<br />
theatrical, home entertainment, and television markets. Release dates are determined by<br />
competition and the timing of vacation and holiday periods. Many companies produce<br />
and/or distribute theatrical and television films, exploit products in the home entertainment<br />
market, provide pay television programming services, and sponsor live theater. Disney also<br />
competes to obtain creative and performing talents, story properties, advertiser support,<br />
broadcast rights, and market share.<br />
Movies have historically been a reasonable priced entertainment for families, and<br />
comprise more than $150 billion in revenues annually. The most important regions contributing<br />
to this industry are the United States (49.8 percent), Europe (33 percent), and<br />
Asia and developing countries (14 percent). Consolidation has been very common in the<br />
movie and entertainment industry. As such, a few companies dominate the industry and<br />
control the production and distribution of most movies, including: Warner Brothers<br />
(17.10 percent), Walt Disney (11.70 percent), Twentieth Century Fox (10.3 percent),<br />
Viacom (6.3 percent), and other (54.6 percent).<br />
Competition: Consumer Products<br />
Leading competitors to Disney in this segment are Warner Brothers, Fox, Sony, Marvel,<br />
and Nickelodeon. Disney competes in its character merchandising and other licensing,<br />
publishing, interactive, and retail activities with other licensors, publishers, and retailers of<br />
character, brand, and celebrity names. Disney is perhaps the largest worldwide licensor of<br />
character-based merchandise and producer/distributor of children’s film-related products<br />
based on retail sales. Operating results for the licensing and retail distribution business are<br />
influenced by seasonal consumer purchasing behavior and by the timing and performance<br />
of animated theatrical releases.<br />
Risk<br />
A wide range of factors could materially affect the future and the performance of the<br />
Disney, such as:<br />
1. A prolonged recession in the United States and other regions of the world could<br />
have an adverse affect on the company’s business.<br />
2. The success of the business depends on the ability to consistently create and<br />
distribute programs/products (movies, films, programs, theme park attractions,<br />
resort services, and consumer products) that consumers want. As such, heavy investment is required in such product/service offerings in order to earn consumer<br />
acceptance and attention.<br />
3. Changes in technology and in consumer consumption.<br />
4. Technologies such as peer-to-peer, high-speed digital transmission, illegal digital<br />
video recorders, and so on are vulnerable to piracy. Disney must devote substantial<br />
resources to protect its intellectual property.<br />
5. Changes in travel and tourism could impact the company’s business, such as adverse<br />
weather conditions, natural disasters, terrorist attacks, health concerns, international<br />
concerns, political or military developments, and war.<br />
6. High unemployment rates.<br />
Source: The Walt Disney Company, Form 10K (2008).<br />
Conclusion<br />
Walt Disney’s net income fell 26 percent for the third quarter (2009) with no division or<br />
segment of the company reporting an increase. The worst performing division for the quarter<br />
was Movie Studio, which reported an operating loss of $12 million on a revenue drop<br />
of 12 percent. Disney’s DVD sales slowed dramatically.<br />
As the economic recession lingers and consumers still spend money on what the<br />
need rather than what they want, Disney needs a clear strategic plan for the future.<br />
Shareholders do not want to see a repeat of the firm’s third-quarter type results. Let’s say<br />
Disney asks your assistance in developing a strategic plan. Help Disney reverse its slipping<br />
revenues.<br />
References<br />
Datamonitor Industry Market Research<br />
finance.yahoo.com<br />
Investor’s Business Daily<br />
Multichannel News, available from www.multichannel.com<br />
News Corporation, available from www.newscorp.com<br />
The Wall Street Journal, available from www.wsj.com<br />
The Walt Disney Company, available from www.disney.com<br />
TheStreet.com, available from www.thestreet.com<br />
Time Warner, Inc., available from www.timewarner.com<br />
Standard & Poor’s, available from www.standardandpoors.com<br />
USAToday.com, available from www.usatoday.com<br />
CASE 1 • WALT DISNEY COMPANY — 2009 13<br />
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</div>Unknownnoreply@blogger.com2Pakistan30.375321 69.345115999999992.0650871638211541 34.18886599999999 58.685554836178845 104.50136599999999tag:blogger.com,1999:blog-7060027870662531913.post-89822281754104447202022-03-11T04:16:00.000+05:002022-03-11T04:16:59.556+05:00PepsiCo is a world leader<div dir="ltr" style="text-align: left;" trbidi="on"><h1 style="text-align: center;">
PepsiCo is a world leader</h1>
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<br /></div>
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<br /></div>
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<span class="Apple-style-span" face="Verdana, sans-serif" style="font-size: x-small;"><b><br /></b></span></div>
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<b><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">History<o:p></o:p></span></b></div>
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<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">PepsiCo is a world
leader in convenient snacks, foods and beverages, with revenues of more than$39
billion and over 185,000 employees. The company consists of PepsiCo Americas
Foods(PAF), PepsiCo Americas Beverages (PAB) and PepsiCo International (PI).
PAF includes Frito-Lay North America, Quaker Foods North America and all Latin
America food and snack businesses, including Sabritas and Gamesa businesses in
Mexico. PAB includes PepsiCo Beverages North America and all Latin American
beverage businesses. PI includes all PepsiCo businesses in the United Kingdom,
Europe, Asia, Middle East and Africa. PepsiCo brands are available in nearly
200 countries and generate sales at the retail level of more than $98billion.
Some of PepsiCo's brand names are more than 100-years-old, but the corporation is
relatively young. PepsiCo was founded in 1965 through the merger of Pepsi-Cola
and Frito-Lay. Tropicana was acquired in 1998 and PepsiCo merged with The
Quaker Oats Company, including Gatorade, in 2001.<o:p></o:p></span></div>
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<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">PepsiCo offers product
choices to meet a broad variety of needs and preference -- from fun-for-you
items to product choices that contribute to healthier lifestyles. PepsiCo’s
mission is: “To be the world's premier consumer “Products Company” focused on
convenient foods and beverages. We seek to produce healthy financial rewards to
investors as we provide opportunities for growth and enrichment to our
employees, our business partners and the communities in which we operate. And
in everything we do, we strive for honesty, fairness and
integrity.”(www.pepsico.com)<o:p></o:p></span></div>
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<b><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">PepsiCo Headquarters<o:p></o:p></span></b></div>
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<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">PepsiCo World
Headquarters is located in Purchase, New York. The seven-building headquarters<o:p></o:p></span></div>
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<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">complex was designed by
Edward Durrell Stone, one of America's foremost architects.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 15.05pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: 15.05pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: 15.05pt; margin-bottom: 0in; text-align: justify;">
<b><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Haidiri Beverages
Private Limited, Pakistan<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 14.75pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">The Haidiri Beverages
Group was set up in 1979 and is Pepsi's sole selling agent for District Rawalpindi
and Islamabad. It is based in the CDA Industrial Triangle, Kahuta Road,
Islamabad. It manages the supply for several wholesalers, retailers,
restaurants, hotels and other such food outlets. In order to achieve the
projected sales targets effectively, the organization ensures a comprehensive
strategic alignment with the overall Pepsi Cola’s business strategy.
HaideriBeverages’ primary functions are to conduct a systematic manufacturing
and supply of the product without any tactical flaws. Backed by a powerful
competitive strategy and empowered by some effective supply chain strategies,
the group has been managing an effective supply chain through out the region.
It has set up a sophisticated manufacturing and storage plant in Rawalpindi
with multiple production units and huge production capacity. Haidiri Beverages
has different management departments dealing with specialized Marketing, Human
Resource, Information Technology and Supply Chain Processes. In this section we
conduct a brief analysis of the basic supply chain management functions of
Haidri beverages.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 14.75pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 14.75pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 15.05pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 15.05pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 15.05pt; margin-bottom: 0in; text-align: justify;">
<b><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Understanding the Supply
Chain of Pepsi<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 14.75pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">The objective of every
supply chain should be to maximize the overall value generated. The value of a
supply chain generates is the difference between what the final product is
worth to the customer and the costs the supply chain incurs in filling the
customer’s request. (Chopra, Meindl2006)<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 14.75pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: 15.05pt; margin-bottom: 0in; text-align: justify;">
<b><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Supply Chain Strategy or
Design:<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 14.75pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">During this phase a
company decides how to structure the supply chain over the next several years. The
company makes long term decisions in regards to location and capacities of production
and warehousing facilities, the products to be manufactured or stored at
various locations, the modes of transportation to be made, information systems
and so on. The supply chain design is very expensive to alter on short notice
and supports the company’s strategic objectives. In order to ensure a good
supply chain strategy, Haidri Beverages plans two years in advance. It has
several contracts with manufacturers, and receives raw material on a convenient
basis. The company also decides where production plants are to be placed.
Haidri has production plants at Peshawar and Islamabad. The production process
is 65% automated. The company has to provide and manage transport for the
delivery of products as well as the arrangement of third party services for the
procurement of products. The shipping department handles orders and the transport
department decides the vehicles for safe delivery.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 14.75pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Material planning and
sourcing is carried out as well. Sources of supply of raw material both local
and foreign are identified and terms and conditions are negotiated. Capacity
planning is also done at this stage. Sales forecasting and production planning
depends upon the capacity of the organization with respect to:<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 21.25pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">1.Production (180,000
converted 250 ML crates per day).<br />
2.Storage: Raw and packing (80,000 Sq Ft)<br />
3.Storage: Finished goods(120,000 Sq Ft)<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 14.75pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Haidri has a procurement
budget of Rs 2.9 billion. Approved suppliers cannot go beyond this budget. The
supplier is audited by the most cost efficient quality control department.
Distributors are also decided by the company, keeping in mind past
performances. The company has increased its distribution capacity from one to
six filling lines during the last few years lending it competitive edge over
Coca Cola.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 14.75pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: 15.05pt; margin-bottom: 0in; text-align: justify;">
<b><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Supply Chain Planning<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 14.75pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">As the above
configurations have been set, planning must be done within the above stated constraints.
The goal of planning is to maximize the supply chain surplus. Planning establishes
parameters within which a supply chain will function over a period of time.
Companies start the planning phase with a forecast for the coming year of
demand. Pepsi carries out sales forecasting for local demand as well as for
export purposes to countries such as Afghanistan. The annual sales target is
conveyed to the supply chain department of Haidri Beverages. Planning is carried
out on a monthly, weekly and daily basis at Haidri.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 14.75pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 14.75pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 14.75pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 15.05pt; margin-bottom: 0in; text-align: justify;">
<b><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Supply Chain Operation:<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 14.75pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Company makes decision
regarding individual customer orders. The goal of supply chain operations is to
handle incoming customer orders in the best possible manner. During this phase,
firms allocate inventory or production to individual orders, set a date that an
order is to be filled, generate pick lists at a warehouse, allocate to
shipping, set delivery and so on. There is less uncertainty about demand. At
Haidri, the production, sales and supply chain departments get-together to
decide the inventory usually on a weekly basis.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 14.75pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: 15.05pt; margin-bottom: 0in; text-align: justify;">
<b><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Process views of a
supply chain:<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 15.05pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">The processes in a
supply chain are divided into a series of cycles each performed at the
interface<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 15.05pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">between two successive
stages of a supply chain.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 15.05pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: 15.05pt; margin-bottom: 0in; text-align: justify;">
<b><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Cycle View of Supply
Chain:</span></b><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";"> There are five
stages in a supply chain (Supplier Manufacturer<b><o:p></o:p></b></span></div>
<div class="MsoNormal" style="line-height: 15.05pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Distributor Retailer
Customer) and four supply chain process cycles (customer order,<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 15.05pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">replenishment,
manufacturing, procurement cycle).<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 14.75pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 14.75pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 14.75pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 14.75pt; margin-bottom: 0in; text-align: justify;">
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<table cellpadding="0" cellspacing="0">
<tbody>
<tr>
<td bgcolor="white" height="39" style="background: white; border: 0.75pt solid black; vertical-align: top;" width="88"><!--[endif]--><!--[if !mso]--><span style="left: 0pt; mso-ignore: vglayout; position: absolute; z-index: 251657728;">
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<tbody>
<tr>
<td><!--[endif]-->
<div class="shape" style="padding: 4.35pt 7.95pt;" v:shape="_x0000_s1030">
<div class="MsoNormal">
Customer</div>
</div>
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</tr>
</tbody></table>
</span><!--[endif]--><!--[if !mso & !vml]--> <!--[endif]--><!--[if !vml]--></td>
</tr>
</tbody></table>
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<tbody>
<tr>
<td bgcolor="white" height="39" style="background: white; border: 0.75pt solid black; vertical-align: top;" width="87"><!--[endif]--><!--[if !mso]--><span style="left: 0pt; mso-ignore: vglayout; position: absolute; z-index: 251656704;">
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<div class="shape" style="padding: 4.35pt 7.95pt;" v:shape="_x0000_s1029">
<div class="MsoNormal">
Retailer</div>
</div>
<!--[if !mso]--></td>
</tr>
</tbody></table>
</span><!--[endif]--><!--[if !mso & !vml]--> <!--[endif]--><!--[if !vml]--></td>
</tr>
</tbody></table>
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mso-width-relative:margin;mso-height-relative:margin'>
<v:textbox style='mso-next-textbox:#_x0000_s1028'/>
</v:shape><![endif]--><!--[if !vml]--><span style="height: 39px; left: 0px; margin-left: 297px; margin-top: 31px; mso-ignore: vglayout; position: absolute; width: 89px; z-index: 251655680;">
<table cellpadding="0" cellspacing="0">
<tbody>
<tr>
<td bgcolor="white" height="39" style="background: white; border: 0.75pt solid black; vertical-align: top;" width="89"><!--[endif]--><!--[if !mso]--><span style="left: 0pt; mso-ignore: vglayout; position: absolute; z-index: 251655680;">
<table cellpadding="0" cellspacing="0">
<tbody>
<tr>
<td><!--[endif]-->
<div class="shape" style="padding: 4.35pt 7.95pt;" v:shape="_x0000_s1028">
<div class="MsoNormal">
<span style="font-size: 10pt; line-height: 115%;">Distributor</span>
</div>
</div>
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</tr>
</tbody></table>
</span><!--[endif]--><!--[if !mso & !vml]--> <!--[endif]--><!--[if !vml]--></td>
</tr>
</tbody></table>
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<v:textbox style='mso-next-textbox:#_x0000_s1027'/>
</v:shape><![endif]--><!--[if !vml]--><span style="height: 39px; left: 0px; margin-left: 159px; margin-top: 31px; mso-ignore: vglayout; position: absolute; width: 110px; z-index: 251654656;">
<table cellpadding="0" cellspacing="0">
<tbody>
<tr>
<td bgcolor="white" height="39" style="background: white; border: 0.75pt solid black; vertical-align: top;" width="110"><!--[endif]--><!--[if !mso]--><span style="left: 0pt; mso-ignore: vglayout; position: absolute; z-index: 251654656;">
<table cellpadding="0" cellspacing="0">
<tbody>
<tr>
<td><!--[endif]-->
<div class="shape" style="padding: 4.35pt 7.95pt;" v:shape="_x0000_s1027">
<div class="MsoNormal">
Manufacturer </div>
</div>
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</tr>
</tbody></table>
</span><!--[endif]--><!--[if !mso & !vml]--> <!--[endif]--><!--[if !vml]--></td>
</tr>
</tbody></table>
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<tbody>
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<td bgcolor="white" height="39" style="background: white; border: 0.75pt solid black; vertical-align: top;" width="85"><!--[endif]--><!--[if !mso]--><span style="left: 0pt; mso-ignore: vglayout; position: absolute; z-index: 251653632;">
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Supplier</div>
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<div class="MsoNormal" style="line-height: 14.75pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 14.75pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 12pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 15.05pt; margin-bottom: 0in; text-align: justify;">
<b><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Push/Pull View of Supply
Chain:<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 14.75pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">With push process
execution is initiated in anticipation to a customer order. Pepsi has a seasonal
demand. Just in time concept is applicable in non-seasonal period and not
applicable in seasonal period. All processes that are part of the procurement
cycle, manufacturing cycle, replenishment cycle, and customer order cycle are
push processes.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 14.75pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Pepsi Sales order and
processing: The Shipping Manager receives sales order from Sales Team,
distributors through telephone, fax & email one day before dispatch. The
sales are made to base distributors on advance payment against orders then
shipping manager plans according to the demand of distributors on daily basis.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 14.75pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 14.75pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 10pt; margin-bottom: 0in; text-align: justify;">
<span class="apple-style-span"><b><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt;">Competitive
and Supply Chain Strategies</span></b></span><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-bidi-font-family: Helvetica; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 15.05pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">There are three major
sustainable advantages that give PepsiCo a competitive edge as they<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 21.25pt; margin-bottom: 0in; text-align: justify; text-indent: -19.3pt;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Operate in the global marketplace:<br />
1.Big, muscular brands,<br />
2.Proven ability to innovate and create differentiated products and<br />
3.Powerful go-to-market systems.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 14.75pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">PepsiCo's overall
mission is to increase the<i> value of shareholder's investment</i>. They
do this through sales growth,<i> cost controls</i> and wise
investment of resources. They believe their commercial success depends upon
offering<i> quality and value</i> to their consumers and customers;
providing products that are<i> safe, wholesome, economically efficient and
environmentally sound</i>; and providing<i> a fair return</i> to
their investors while adhering to the highest standards of integrity. A
customer while purchasing a bottle of Pepsi will consider product quality,
price and availability of the product. Thus, Pepsi in Pakistan particularly
focuses its competitive strategy as to<i> producing sufficient
variety, reasonable prices,</i> and<i> the availability of the
product.</i><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 14.75pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";"><i><br /></i></span></div>
<div class="MsoNormal" style="line-height: 14.75pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";"><i><br /></i></span></div>
<div class="MsoNormal" style="line-height: 15.05pt; margin-bottom: 0in; text-align: justify;">
<b><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Marketing and Sales
Strategies:<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 14.75pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">PepsiCo has developed
the national marketing, promotion and advertising programs that support its
many brands and brand image; oversees the quality of the products; develops new
products and packaging, and coordinates selling efforts (PepsiCo 2000 Annual
Report).<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 15.05pt; margin-bottom: 0in; text-align: justify;">
<b><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Supply Chain Strategy<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 15.05pt; margin-bottom: 0in; text-align: justify;">
<b><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Step 1</span></b><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">:<b> The Customer and Supply Chain
Uncertainty<o:p></o:p></b></span></div>
<div class="MsoNormal" style="line-height: 15.05pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";"><b><br /></b></span></div>
<div class="MsoNormal" style="line-height: 15.05pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">a)<b>Identifying
customer needs:</b><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 14.75pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Haidri needs to
understand the customer needs for each targeted segment and the uncertainty the
supply chain faces in satisfying these needs. As Haidri deals with beverages,
which are a fast-moving consumer good, it knows the requirements of consumers.
Pepsi is considered as a drink which is refreshing during summer, and taken
regularly during winter, with demand hiking around festivals such as Eid and
occasions such as weddings. Haidri caters to both cities and rural areas. It
understands the needs of both. As demand for beverages is seasonal, the
quantity of product needed for each lot is taken care of with past demand in
mind. Consumers generally require a small response time, high service level,
reasonable price and some variety (for example health conscious people favor
diet versions of sodas).<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 14.75pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: 15.05pt; margin-bottom: 0in; text-align: justify;">
<b><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">b) Demand uncertainty
and implied demand uncertainty:<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 14.75pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Demand for Pepsi varies
by product. For example there is a greater demand for “Pepsi” as compared to “Miranda
Apple,” which is new. Hence, Pepsi has a low demand uncertainty as compared to
“Miranda Apple.” The product “Pepsi” is approaching its maturity stage in the
PLC where as “Miranda Apple” is in the introductory stage.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 14.75pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Pepsi’s implied demand
uncertainty varies with the product type as well as the customer needs. Due to
decreased lead time (the customer may purchase its competitor’s product if
Pepsi is not available at that time), need for greater variety and higher level
of service, implied demand uncertainty increases. This is true for cities where
unmet demand by Pepsi is met by Coca Cola, Amrat Cola and other such
competitors.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 15.05pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Supply uncertainty is
also affected by new products. New products have higher supply<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 15.05pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; letter-spacing: -0.1pt; mso-fareast-font-family: "Times New Roman";">uncertainty.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 15.05pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 15.05pt; margin-bottom: 0in; text-align: justify;">
<b><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">c) Uncertainty for the
capability of the supply chain:<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 14.75pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">After determining the
demand uncertainty it is important to take a look at the uncertainty resulting from
the supply chain. “Pepsi” is not a new product and its market is going towards
maturation. The company does not have many difficulties in delivering a product
and has a fixed delivery schedule (on daily basis). “Pepsi” hence has a
predictable supply and somewhat uncertain demand depending on market
conditions.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 10pt; margin-bottom: 0in; text-align: justify;">
<!--[if gte vml 1]><v:shape id="_x0000_s1034"
type="#_x0000_t202" style='position:absolute;left:0;text-align:left;
margin-left:98.7pt;margin-top:143.35pt;width:68.45pt;height:42.6pt;z-index:251661824;
mso-width-relative:margin;mso-height-relative:margin'>
<v:textbox style='mso-next-textbox:#_x0000_s1034'/>
</v:shape><![endif]--><!--[if !vml]--><span style="height: 63px; left: 0px; margin-left: 131px; margin-top: 190px; mso-ignore: vglayout; position: absolute; width: 97px; z-index: 251661824;">
</span></div>
<table cellpadding="0" cellspacing="0">
<tbody>
<tr>
<td bgcolor="white" height="63" style="background: white; border: 0.75pt solid black; vertical-align: top;" width="97"><!--[endif]--><!--[if !mso]--><span style="left: 0pt; mso-ignore: vglayout; position: absolute; z-index: 251661824;">
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<div class="MsoNormal">
<span style="font-size: 12pt; line-height: 115%;">Pepsi<o:p></o:p></span></div>
</div>
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</tr>
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</span><!--[endif]--><!--[if !mso & !vml]--> <!--[endif]--><!--[if !vml]--></td>
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</tbody></table>
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style='position:absolute;left:0;text-align:left;margin-left:3.05pt;
margin-top:62.6pt;width:60.8pt;height:51.45pt;z-index:251660800;
mso-height-percent:200;mso-height-percent:200;mso-width-relative:margin;
mso-height-relative:margin'>
<v:textbox style='mso-next-textbox:#_x0000_s1033;mso-fit-shape-to-text:t'/>
</v:shape><![endif]--><!--[if !vml]--><span style="height: 75px; left: 0px; margin-left: 3px; margin-top: 82px; mso-ignore: vglayout; position: absolute; width: 87px; z-index: 251660800;">
<table cellpadding="0" cellspacing="0">
<tbody>
<tr>
<td bgcolor="white" height="75" style="background: white; border: 0.75pt solid black; vertical-align: top;" width="87"><!--[endif]--><!--[if !mso]--><span style="left: 0pt; mso-ignore: vglayout; position: absolute; z-index: 251660800;">
<table cellpadding="0" cellspacing="0">
<tbody>
<tr>
<td><!--[endif]-->
<div class="shape" style="padding: 4.35pt 7.95pt;" v:shape="_x0000_s1033">
<div class="MsoNormal">
<span class="apple-style-span"><i><span style="color: black; font-size: 8pt; line-height: 115%;">Predictable</span></i></span><i><span style="color: black; font-size: 8pt; line-height: 115%;"><br />
<span class="apple-style-span">supply and</span><br />
<span class="apple-style-span">demand</span></span></i><span style="font-size: 8pt; line-height: 115%;"><o:p></o:p></span></div>
</div>
<!--[if !mso]--></td>
</tr>
</tbody></table>
</span><!--[endif]--><!--[if !mso & !vml]--> <!--[endif]--><!--[if !vml]--></td>
</tr>
</tbody></table>
</span><!--[endif]--><!--[if gte vml 1]><v:shape id="_x0000_s1032" type="#_x0000_t202"
style='position:absolute;left:0;text-align:left;margin-left:304.35pt;
margin-top:39.9pt;width:74.45pt;height:53.35pt;z-index:251659776;
mso-width-relative:margin;mso-height-relative:margin'>
<v:textbox style='mso-next-textbox:#_x0000_s1032'/>
</v:shape><![endif]--><!--[if !vml]--><span style="height: 77px; left: 0px; margin-left: 405px; margin-top: 52px; mso-ignore: vglayout; position: absolute; width: 105px; z-index: 251659776;">
<table cellpadding="0" cellspacing="0">
<tbody>
<tr>
<td bgcolor="white" height="77" style="background: white; border: 0.75pt solid black; vertical-align: top;" width="105"><!--[endif]--><!--[if !mso]--><span style="left: 0pt; mso-ignore: vglayout; position: absolute; z-index: 251659776;">
<table cellpadding="0" cellspacing="0">
<tbody>
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<div class="shape" style="padding: 4.35pt 7.95pt;" v:shape="_x0000_s1032">
<div class="MsoNormal">
<span class="apple-style-span"><i><span style="color: black; font-size: 8pt; line-height: 115%;">Highly uncertain</span></i></span><i><span style="color: black; font-size: 8pt; line-height: 115%;"><br />
<span class="apple-style-span">supply &<o:p></o:p></span></span></i></div>
<div class="MsoNormal">
<span class="apple-style-span"><i><span style="color: black; font-size: 8pt; line-height: 115%;">demand</span></i></span><span style="font-size: 8pt; line-height: 115%;"><o:p></o:p></span></div>
</div>
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</tr>
</tbody></table>
</span><!--[endif]--><!--[if !mso & !vml]--> <!--[endif]--><!--[if !vml]--></td>
</tr>
</tbody></table>
</span><!--[endif]--><!--[if gte vml 1]><v:shape id="_x0000_s1031" type="#_x0000_t202"
style='position:absolute;left:0;text-align:left;margin-left:144.6pt;
margin-top:38.8pt;width:115.85pt;height:72.05pt;z-index:251658752;
mso-width-relative:margin;mso-height-relative:margin'>
<v:textbox style='mso-next-textbox:#_x0000_s1031'/>
</v:shape><![endif]--><!--[if !vml]--><span style="height: 102px; left: 0px; margin-left: 192px; margin-top: 51px; mso-ignore: vglayout; position: absolute; width: 160px; z-index: 251658752;">
<table cellpadding="0" cellspacing="0">
<tbody>
<tr>
<td bgcolor="white" height="102" style="background: white; border: 0.75pt solid black; vertical-align: top;" width="160"><!--[endif]--><!--[if !mso]--><span style="left: 0pt; mso-ignore: vglayout; position: absolute; z-index: 251658752;">
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<div class="shape" style="padding: 4.35pt 7.95pt;" v:shape="_x0000_s1031">
<div class="pl" style="line-height: 15.5pt; margin-bottom: .0001pt; margin: 0in;">
<b><i><span style="color: black; font-size: 8pt;">Predictable supply &<br />
uncertain demand </span></i></b><i><span style="color: black; font-size: 8pt;">or<b><o:p></o:p></b></span></i></div>
<div class="MsoNormal" style="line-height: 15.05pt; margin-bottom: 0in;">
<i><span style="color: black; font-family: "Times New Roman","serif"; font-size: 8pt; mso-fareast-font-family: "Times New Roman";">Uncertain
supply<span style="mso-spacerun: yes;"> </span>predictable<o:p></o:p></span></i></div>
<div class="MsoNormal">
<br /></div>
</div>
<!--[if !mso]--></td>
</tr>
</tbody></table>
</span><!--[endif]--><!--[if !mso & !vml]--> <!--[endif]--><!--[if !vml]--></td>
</tr>
</tbody></table>
</span><!--[endif]--><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-bidi-font-family: Helvetica; mso-fareast-font-family: "Times New Roman"; mso-no-proof: yes;"><span style="mso-spacerun: yes;"> </span><!--[if gte vml 1]><v:shape
id="Picture_x0020_7" o:spid="_x0000_i1026" type="#_x0000_t75" alt="http://htmlimg4.scribdassets.com/6310044hk01xvk/images/6-5a0011e969/000.png"
style='width:428.25pt;height:180pt;visibility:visible'>
<v:imagedata src="file:///C:\DOCUME~1\lab1\LOCALS~1\Temp\msohtmlclip1\01\clip_image003.png"
o:title="000"/>
</v:shape><![endif]--><!--[if !vml]--><img alt="http://htmlimg4.scribdassets.com/6310044hk01xvk/images/6-5a0011e969/000.png" height="240" src="file:///C:/DOCUME~1/lab1/LOCALS~1/Temp/msohtmlclip1/01/clip_image004.gif" v:shapes="Picture_x0020_7" width="571" /><!--[endif]--></span><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-bidi-font-family: Helvetica; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span><br />
<div class="MsoNormal" style="line-height: 10pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 10pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 10pt; margin-bottom: 0in; text-align: justify;">
<b><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Step 2: Understanding
the Supply Chain Capabilities<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 10pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 14.75pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">The efficiency and
responsiveness varies according to the consumer needs, implied demand
uncertainty, product type and market segments. In remote areas the company
focuses on being somewhat efficient as other modes of transportation could turn
the product to be highly expensive. According to the company it does not deal
with distributors who do not have 20 to 25vehicles, therefore as the company
has focus on cost reduction, uses slow and inexpensive modes of transportation,
the demand is certain, and uses economies of scale in production, the product
Pepsi is more inclined towards being somewhat efficient. In cities, the company
focuses its attention on being highly responsive as Pepsi has to meet short
lead time, meet a high service level, handle a large variety of products and
respond to wide ranges of quantity demanded especially at the<i> retail
stage</i>.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 10pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 10pt; margin-bottom: 0in; text-align: justify;">
<b><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Step 3: Achieving
the Strategic Fit<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 10pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 10pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Making one stage more
responsive allows the other stage to focus on being more efficient. The Pepsi
supply chain assign different roles to its different stages, the company has to
decide either to transfer the responsiveness to the manufacture stage or to the
retailer stage. While discussing the Pepsi’s supply capability it is seen that
Pepsi tends to be more responsive in the cities and abet less in towns.
Therefore, transferring the responsiveness to the retailer and distributor,
allowing them to face the higher implied demand uncertainty. This in return
allows the manufacturer and supplier to be more efficient. At the same time,
multiple beverage types contribute to a broader product portfolio causing
Haidri to adjust its strategies accordingly; tailoring the supply chain to best
meet the needs of each beverage demand.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 10pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: 10pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: 15.05pt; margin-bottom: 0in; text-align: justify;">
<b><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Expanding Strategic
Scope of Pepsi:<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 14.75pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">In Pepsi the agile
inter-company scope of strategic fit is essential because the competitive
playing field has shifted from company-versus-company to supply
chain-versus-supply chain. Strategic scope must cover all boxes, at least at
the supply chain end. The agile inter-company scope of strategic fit requires
the company to evaluate every action in the context of the entire supply chain.
As competition increases, Pepsi is expanding their strategic scope as they are
increasing their product line by adding “Pepsi Max,” “Mountain Dew” and “Miranda
Apple” toothier beverage line.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 14.75pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 15.05pt; margin-bottom: 0in; text-align: justify;">
<b><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Drivers of Supply Chain
Performance<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 15.05pt; margin-bottom: 0in; text-align: justify;">
<b><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Connecting the drivers
with PLC Supply chain strategy:<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 14.75pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Within the twin cities
of Islamabad and Rawalpindi, Pepsi mainly follows a combined cost-effective
responsive supply chain strategy. The intensive supply of the product is being ensured
throughout the twin cities’ market with the help of several distributors. Pepsi
has been able to reach out to all market segments without any delays because of
its business maturity and comparative business strength. It has the highest
beverages sales volumes as compared to any other beverage in Rawalpindi and
Islamabad. Although there is an overwhelming stability in the product market
yet there are some remote areas where there are conditions for a possible stock
out due to their remoteness. For addressing this risk Pepsi has financed
different whole sellers in those areas to respond immediately. Pepsi in
Islamabad and Rawalpindi and in most parts of Pakistan can be rightly placed into
the category of an “ever growing mature business.”<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 14.75pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; letter-spacing: -0.1pt; mso-fareast-font-family: "Times New Roman";">Responsiveness:
In case of Fast Moving Consumer Goods (FMCGs) that target a huge segment of
market, responsiveness is a deciding factor for the organizational success. In
a typical Pakistani market, quick response enables supply chains to meet the
customer demands for ever-shorter lead times, and to synchronize the supply to
meet the peaks and troughs of demand. Pepsi’s supply chain has been able to
reinforce a greater response to the uncertain and unpredictable market behavior
only because it has multisided processing facilities and corresponds to a
systematic production network with both dedicated and multi-product facilities.
The major focus is to determine the processes that are to be integrated in the
supply chain network with their corresponding suppliers, distribution centers
and the associated transport links between them. The major considerations in
the design are the supply chain responsiveness and profitability<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 10pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
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<span class="apple-style-span"><b><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; line-height: 115%;">Framework for Structuring Drivers:<o:p></o:p></span></b></span></div>
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<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">The framework is based
on a motive to create strategic fit between the competitive and supply chain
strategy. Pepsi Competitive strategy stands to provide a large variety of
products very quickly; simultaneously the supply chain strategy stands to
materialize the availability of that variety of products. Pepsi mainly follows
a responsive supply chain strategy. Alignment of Pepsi’s business strategy to a
corresponding supply chain strategy is achieved through proper deployment of
supply chain drivers. Pepsi has to deal with different set of market segments
simultaneously. Most of the time the approach needs to be responsive enough to grow
substantially to be able to compete with uncertain demand, while in many areas
demand is certain and very much predictable, so there it incorporates an
efficient supply chain strategy.<o:p></o:p></span></div>
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<b><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">The Inventory Driver:<o:p></o:p></span></b></div>
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<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Haidri has established a comprehensive plan to ensure the
sufficient inventory levels to keep up with the market demand effectively. For
this purpose the main inventory storage has been established within the main
plant area Kahuta road, Rawalpindi. It has the storage capacity of120,000 Sq Ft
and the area is being utilized both horizontally and vertically. The shipping
department is in charge for storage and subsequent displacement of the product
orders. The inventory capacity is being utilized and maintained in coordination
with the production department and is based on the term production estimates.
Apart from the main storage house, Haidri has established more than 10 storage
facilities nearer to the market in Rawalpindi and Islamabad. Increasing
inventory makes the supply more responsive to the customers. At Haidri
Beverages, managers bear a high inventory cost to ensure maximum levels of
inventory and to reduce the production and transportation costs.<o:p></o:p></span></div>
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<b><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">The Transportation
Driver:<o:p></o:p></span></b></div>
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<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Transportation driver has a large impact on the responsiveness of
the business. Faster transportation of the products allows Haidri to maintain
sufficient levels of stock on the shelves. Haidri’s transportation network is
the collection of routes, modes and locations along which the product can be
shipped. With the help of several distributors the product is being supplied to
the market. There are multiple supply and demand points within the twin cities
which cater to the market demand. Haidri decides and selects different modes of
transportation having different<o:p></o:p></span></div>
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<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">characteristics with
respect to the speed and size of shipment. The transportation network has been
designed with a view to ensure responsiveness and boost the availability of the
product. For Haidri using fast mode of transport increases responsiveness as
well as the transportation cost but lowers the inventory holding cost.<o:p></o:p></span></div>
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<b><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">The Information Driver<o:p></o:p></span></b></div>
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<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Connects all the supply chain stages effectively allowing them to
coordinate and maximize total supply chain profitability. It is also crucial to
the daily operations of each stage in the supply chain. The unit manager
utilizes the production scheduling system that is based on information on
demand to create a schedule that allows Haidri Beverages to produce the right
amount of product. The warehouse in charge uses this information to create
visibility of the warehouse’s inventory items. Information sharing helps this
firm improve its responsiveness within the market. It helps to accurately
forecast demand and realize frequency of updates, measurements of the effects
of seasonal factors influencing the production, measurements of variances from
the plan and the ratio of demand variability to order variability. Timely and
accurate information enables the distribution managers to fix potential stock
out or oversupply problems.<o:p></o:p></span></div>
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<br /></div>
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<b><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">The Facility Driver<o:p></o:p></span></b></div>
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<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">In order to ensure the
responsive strategy implementation, the role of facilities is of prime
importance in the supply chain of Haidri Beverages. Pepsi has established a
flexible and product-focused production facility in order to respond
effectively to the variability in demand. The storage facilities are designed
in order to provide maximum possible capacity for the inventory. The large
amount of excess capacity allows the facility to be very flexible and to
respond to wide surges in demands placed on it. In alignment with the
responsive supply chain strategy the facilities have been geographically
located close to the market.<o:p></o:p></span></div>
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<br /></div>
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<b><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Distribution Channels<o:p></o:p></span></b></div>
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<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; letter-spacing: 11.65pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"></span><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Direct distribution:</span><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; letter-spacing: 11.65pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Delivery of post mix
cylinders & handling of key accounts: The key accounts are different
wholesalers, restaurants and hotels like Pizza Hut, KFC, Metro which serve as a
place for key sale. These are known as national key accounts and are very
important in terms of competition.<o:p></o:p></span></div>
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<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Export Parties<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 15.05pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; letter-spacing: 11.65pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"></span><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Indirect distribution:</span><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; letter-spacing: 11.65pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Through Base market
distributors<o:p></o:p></span></div>
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<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Through Outstation
distributors<o:p></o:p></span></div>
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<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Before delivering the
product some certain guiding principles are followed for the assessment of distributor’s
capability by Haidri:<o:p></o:p></span></div>
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<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; letter-spacing: 11.65pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"></span><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Applicant must have 20 to 25 vehicles (depending on the area)<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 10pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; letter-spacing: 11.65pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"></span><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Applicant must have 20,000 cases of empty bottles.</span><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; letter-spacing: 11.65pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; letter-spacing: 11.65pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"></span><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Applicant must deposit Rs.1, 000,000 as a security.</span><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; letter-spacing: 11.65pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Haidri uses light and
heavy vehicles for safe delivery of goods to the distributors for timely
delivery. It follows the just in time concept which is applicable in
Non-seasonal period and not applicable in the seasonal period.<o:p></o:p></span></div>
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<br /></div>
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<b><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Review and Revise
Distribution:<o:p></o:p></span></b></div>
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<br /></div>
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<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">This is usually done
through taking over key revenue areas. If the distributor does not achieve its
sales target, the distribution is taken back and an addition of new distributor
is done. Therefore Pepsi’s supply is low supply uncertainty. Some of its supply
source capabilities are:<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 28.9pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; letter-spacing: 11.65pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"></span><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Less breakdowns</span><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; letter-spacing: 11.65pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><br />
</span><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">High quality</span><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; letter-spacing: 11.65pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><br />
</span><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Flexible supply capacity</span><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; letter-spacing: 11.65pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><br />
</span><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Mature production
process</span><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; letter-spacing: 11.65pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<b><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Factors Influencing
Distribution Network Design<o:p></o:p></span></b></div>
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<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">At the highest level,
performance of a distribution network should be evaluated along two<o:p></o:p></span></div>
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<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">dimensions:<br />
1.Customer needs that are met<br />
2.Cost of meeting customer needs<o:p></o:p></span></div>
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<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">The customer needs that
are met influence the company’s revenues, which along with cost decide the
profitability of the delivery network. While customer service consists of many components
we will consider those measures that are influenced by the structure of the
distribution network for Pepsi.<o:p></o:p></span></div>
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<b><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Response Time</span></b><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";"> for Pepsi is minimal as the direct
customers for Pepsi are the retailers and then the consumers. So with over 30
delivery trucks in Islamabad, Pepsi is readily available to every retailer
within 30 minutes. Rawalpindi has 6 warehouses from where the supply to the
market is done through Shehzore or small cars.<o:p></o:p></span></div>
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<br /></div>
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<b><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Product Variety</span></b><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";"> in Pepsi is large. They have made their
place in the market with their unique product line ranging from chips to water.
As we are dealing with Haidri, the product variety includes beverages ranging
from the water Aquafina to Mountain Dew, Pepsi, Pepsi Max, 7 Up, Miranda, Miranda
Apple & Fountain Fresh.<o:p></o:p></span></div>
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<br /></div>
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<b><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Customers Desire</span></b><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";"> Pepsi and Mountain Dew the most; Mountain
Dew has the highest<b><o:p></o:p></b></span></div>
<div class="MsoNormal" style="line-height: 10pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">consumption in Gujranwala.
Recently, the sales for 250 ml bottles has decreased but they are trying to
increase it as it gives the company higher profits.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 10pt; margin-bottom: 0in; text-align: justify;">
<b><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; letter-spacing: -0.1pt; mso-fareast-font-family: "Times New Roman";">Availability</span></b><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";"> of Pepsi is very high and the product is
always available in stock whenever an order arrives. Whenever the distributors
feel that after one loading there could be a stock out they place an order to
Haidri Beverages in advance just to keep the floor with enough stock in hand. The
Distributors have 3 days stock as back up with them in order of any
malfunctioning of the plant or other such external factors.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 16.3pt; margin-bottom: 0in; text-align: justify;">
<b><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Customer Experience</span></b><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";"> for Pepsi has always been positive as they
receive the product with ease and on time. The retailers are the direct
customers as they place an order to the distributors. There has never been a
shortage or a delay for Pepsi in Metro or Pizza Hut which are the key accounts
for the company.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.3pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 16.3pt; margin-bottom: 0in; text-align: justify;">
<b><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Order Visibility</span></b><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";"> in Pepsi is not really an electronic
phenomenon where you can track your order through computer. It is more of
person-to-person contact and one can easily track down their orders through the
designated staff in each sector of Islamabad and RawalPindi or for that sake
all over Pakistan.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 16.3pt; margin-bottom: 0in; text-align: justify;">
<b><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Return ability</span></b><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";"> of Pepsi has always been very strong in a
sense that unsatisfactory items can be returned and changed on the spot. This
is true for both the consumers and the retailers. Pepsi has laid down a system
through which they can effectively manage this requirement. The retailers are
told to take down the comments and the address or phone numbers from the person
who is returning the bottle. It seems at fist that a customer always wants the
highest level of performance along all these dimensions, in practice however
this is not always the case.<o:p></o:p></span></div>
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<br /></div>
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<b><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Distributor Storage with
Carrier Delivery:<o:p></o:p></span></b></div>
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<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">In Pepsi inventory is
not held by the manufacturers at the factories but is held by
distributors/retailers in intermediate warehouses and package carriers are used
to transport the products from the intermediate location to the final customer.
This requires distributor storage to keep high levels of inventory because
distributor/retailer aggregates demand uncertainty to a lower level than the
manufacturer. Transportation costs for Pepsi are somewhat lower because an economic
mode of transportation (e.g. truckload) can be employed for inbound shipments
to the warehouse, which is closer to the customer. Facility cost is high
because of a loss of aggregation and often end up with higher processing costs.
The information structure needed is not that complex. The distribution
warehouse serves as a buffer between manufacturer and customer. Real time
visibility between customers and warehouse is needed whereas as visibility
between customer and manufacturer is not required. Response time is also
reduced. Customer convenience is high and order visibility with manufacturer
storage becomes easier. Distributor storage is well suited for medium to fast
moving goods and it can also handle higher level of variety than retail stores.<o:p></o:p></span></div>
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<b><span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Value of Distribution
System:<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 16.3pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">There are basically two
components of distribution:<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.3pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">•<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.3pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Storage<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.3pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">•<o:p></o:p></span></div>
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<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Distribution<o:p></o:p></span></div>
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<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">The storage facilities
of Haidiri Beverages are designed in order to boost the timely availability of
the product. For this purpose the distributors are fully equipped with
facilities that are needed to ensure intensive supply of the product. The
storage facilities are designed to contain the maximum possible inventory items
that are needed at any given time.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 14.75pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Haidiri Beverages has
established several storage units nearer to the market in order to boost
availability. Transportation conducts inventory movement from point to point in
supply chain of Haideri Beverages. It incorporates a combination of modes and
routes at different stages. Transportation choices have a large impact on the
responsiveness strategy of the business. Haidiri has several contracts with
several distributors with multiple transport facility that ensure the maximum
possible transport of inventory within a short period of time. The distribution
does not work between specific supply chain components but it performs a basic
function of integration amongst all supply chain components. In case of FMCG
like Pepsi, the value of systematic distribution process can not be undermined.
The Pepsi distribution system linked the entire supply chain for all product
categories. The distribution centers and its information network play a key
role in that regard. The major object is to carefully track sales of items and offer
short replenishment cycle times. The distributors offer stored deliveries too
many retail outlets in the twin cities. Different products are being delivered
conveniently on pre-orders. The distribution system is flexible enough to alter
delivery schedule depending on customer demand. The Territory Distributor
Managers maintain a contact with the retailers in order to book and place the
orders. Whenever a store places an order it is immediately transmitted to the supplier
through the distribution manager.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 14.75pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Now Haidiri receives
orders from all distribution centers and the shipment department delivers the
orders. At the distribution centre, products from the manufacturer are
delivered into different trucks and each truck makes deliveries to multiple
retail stores. The number of stores depends upon the sales volume. The system
works on trust and does not require the delivery person to be present when
store personnel scan the delivery. This reduces the delivery time at each
store.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 14.75pt; margin-bottom: 0in; text-align: justify;">
<span face=""Verdana","sans-serif"" style="color: black; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">Haidiri have nine
distributors in Islamabad and Rawalpindi, namely: Shan distributors, Awan distributors
and Arbab Distributors. To support this distribution network they have a transport
department which consists of more than 30 ten wheeler trucks in Islamabad
alone. Each truck has a capacity of 1572 Pepsi cans. Rawalpindi distribution is
made possible through Shehzore and Suzuki because of the narrow and congested
roads. The distribution department is in direct contact with the manufacturers
and keeps updating inventory levels. They keep in stock spare three days stock
to combat external uncertainty. The distribution department is responsible for
all the variety of the products in their portfolio. PepsiCo’s overall
distribution network spreads throughout Pakistan connecting the remotest of
places and providing great customer service. Globalization has increased the
competition that Pepsi is constantly coming up with new projects, campaigns and
distribution. Pepsi with more than 180% of profits this year and with the
annual review of their rates (last revised on 14th November 2007) is
looking more and more competitive and as the logo says: “Ye Dil Maangay Aur!<o:p></o:p></span></div>
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</div>Unknownnoreply@blogger.com0Pakistan30.375321 69.345115999999992.0650871638211541 34.18886599999999 58.685554836178845 104.50136599999999tag:blogger.com,1999:blog-7060027870662531913.post-85694488725138143022022-03-11T04:15:00.000+05:002022-03-11T04:15:41.961+05:00ERP Advantage and Disadvantage<div dir="ltr" style="text-align: left;" trbidi="on"><h1 class="western"><i style="font-size: xx-large;">Project: </i></h1>
<h1 class="western">
<span><span style="font-size: large;"><i><b>ERP</b></i></span></span><span><span style="font-size: large;"><i><b>Advantages
and Disadvantages </b></i></span></span><span><span style="font-size: large;"><i><b>Top
ERP vendors </b></i></span></span><i style="font-size: 20pt;"><b>Top
3 Vendor ERp modules</b></i></h1>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<h1 class="western">
<span style="font-size: x-large;"><i>ERP</i></span></h1>
<div style="margin-bottom: 0in;">
ERP, which is an abbreviation for
Enterprise Resource Planning. It refers to all the components that
are required to establish the system, like ERP software, IT
infrastructures, business process and so on. ERP software is a part
of ERP system. It is about automatic data processing for easy way of
countering the problems and data being used by the organizations. It
helps to improve the way of doing business and making profits. It is
a Single database, anyone can access to his required document
whenever, wherever and anyhow he needs to know.
</div>
<div style="margin-bottom: 0in;">
</div>
<a name='more'></a><br />
<br />
<h2 class="western">
<span style="color: #555555;"><span style="font-size: x-large;"><i>ERP
definition :</i></span></span><span style="color: #555555;"><sup><span style="font-size: medium;"><i>[1,2,12,4,3]</i></span></sup></span></h2>
<ul>
<li><div style="margin-bottom: 0in;">
<span style="color: black;">It is a
company-wide computer software system to manage and co-ordinate all
the information, resources and functions of a business from Shared
Data Stores.</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="color: black;">ERP relates
to the integrated software system that supports the company’s
entire business process.</span></div>
</li>
</ul>
<div style="background: rgb(255, 255, 255); line-height: 145%; margin-bottom: 0.1in; margin-top: 0.02in;">
<span style="color: black;">The term of ERP is originated with
Manufacturing Resource Planning and material requirements planning.
ERP system typically handles company’s accounting, finance,
logistics, distribution, manufacturing and sales orders.</span></div>
<div style="background: rgb(255, 255, 255); line-height: 145%; margin-bottom: 0.1in; margin-top: 0.02in;">
<span style="color: black;">ERP software can aid in with many business
activities such as sales marketing, management, finance, inventory
management, delivery, production, quality maintenance and management
and so on.</span></div>
<div style="background: rgb(255, 255, 255); line-height: 145%; margin-bottom: 0.1in; margin-top: 0.02in;">
<span style="color: black;">Today the most ERP software provide business
intelligence feature for leveraging ERP database into Decision
Support System because the decision makers need to analyze company’s
performance to prepare appropriate actions. In many cases, this
feature prompts the executives, including your boss, to implement ERP
system.</span></div>
<div style="background: rgb(255, 255, 255); line-height: 145%; margin-bottom: 0.1in; margin-top: 0.02in;">
<span style="color: black;">It is principally an integration of business
management and information technology (IT) modern technology.
Information technologies integrate with the core business processes
of a corporate house and accomplish specific business objectives
which a corporate house wants to achieve.</span></div>
<div style="background: rgb(255, 255, 255); line-height: 145%; margin-bottom: 0.1in; margin-top: 0.02in;">
<br /><br />
</div>
<div style="background: rgb(255, 255, 255); line-height: 145%; margin-bottom: 0.1in; margin-top: 0.02in;">
<span style="color: black;">ERP is a Mixture of three most important
components business management practices, information technology and
specific business objectives which describes its complete meaning. In
simpler words ERP is massive software architecture. It supports the
streaming and distribution of geographically spread enterprise wide
information across all the functional units working in a business.</span></div>
<div align="CENTER" style="background: rgb(255, 255, 255); line-height: 145%; margin-bottom: 0.1in; margin-top: 0.02in;">
</div>
<div style="background: rgb(255, 255, 255); line-height: 145%; margin-bottom: 0.1in; margin-top: 0.02in;">
<br /><br />
</div>
<div style="background: rgb(255, 255, 255); line-height: 145%; margin-bottom: 0.1in; margin-top: 0.02in;">
<span style="color: black;">ERP can run a variety of hardware and network
configuration, typically employing database to store data. </span><span lang="en">Its
purpose is to facilitate the flow of information between all business
functions inside the boundaries of the organization and manage the
connections to outside stakeholders.</span></div>
<div lang="en" style="background: rgb(255, 255, 255); line-height: 145%; margin-bottom: 0.1in; margin-top: 0.02in;">
<br /><br />
</div>
<div style="background: rgb(255, 255, 255); line-height: 145%; margin-bottom: 0.1in; margin-top: 0.02in;">
<span style="font-family: Cambria, serif;"><span style="font-size: x-large;"><span lang="en"><i><b>Advantages
:</b></i></span></span></span><sup><span style="font-family: Cambria, serif;"><span style="font-size: large;"><span lang="en"><i><b>[3]</b></i></span></span></span></sup></div>
<div style="margin-bottom: 0in;">
<span lang="en">The Advantages of ERP
are that it helps in saving time and expenses of business or
companies. It increases the decision taking capabilities and makes
the process quicker and faster and minimizes the possibility of
errors that can occur. Most importantly, Data becomes visible across
the organization in every working unit, which is the great benefit
because any member can easily find his required data on a single
click from all the units of organizations related to the data. Tasks
that benefits from this includes,</span></div>
<ul>
<li><div style="margin-bottom: 0in;">
<span lang="en">Sales forecasting,
which optimizes inventory.</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span lang="en">Order tracking,
from acceptance through fulfillment.</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span lang="en">Revenue tracking,
from invoice through cash receipts.</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span lang="en">Matching purchase
order, inventory receipts and costing.</span></div>
</li>
</ul>
<div style="margin-bottom: 0in;">
<span lang="en">ERP centralizes
business data, its benefits include.</span></div>
<ul>
<li><div style="line-height: 100%; margin-bottom: 0.02in; margin-top: 0.02in;">
<span lang="en">Eliminates and bring into line the changes between
various systems--consolidation of finance, marketing and sales,
human resource, and manufacturing applications.</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span lang="en">Enables product
naming/coding.</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span lang="en">Provides
comprehensive enterprise view, makes information available to
management anytime and anywhere required to take quick decisions.</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span lang="en">Protects complex
data by merging multiple security systems into a single structure.</span></div>
</li>
</ul>
<h2 class="western" lang="en" style="font-weight: normal;">
</h2>
<h2 class="western">
<span style="font-size: x-large;"><span lang="en">Disadvantages:</span></span><sup><span style="font-size: large;"><span lang="en">[3]</span></span></sup></h2>
<ul>
<li><div style="margin-bottom: 0in;">
<span lang="en">Problems occur in
customizing data.</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span lang="en">Re-engineering
business processes to fit the ERP system may damage competitiveness
or divert focus from other critical activities.</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span lang="en">ERP costs more
than any integrated or comprehensive solutions, many organization
can’t afford it.</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span lang="en">High switching
costs increase vendor negotiating power, maintenance and upgrade
expenses.</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span lang="en">To overcome
conflict to share complex information among departments diverts the
attention of management.</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span lang="en">Integration of
truly independent creates unnecessary dependencies.</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span lang="en">Extensive training
requirements take resources from daily operations.</span></div>
</li>
</ul>
<div lang="en" style="margin-bottom: 0in;">
<br />
</div>
<h2 class="western">
<span style="font-size: x-large;">Top 10 ERP vendors:</span><sup><span style="font-size: large;">[4,13]</span></sup></h2>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
The list of top 10 ERP vendors based on
their revenue generation and it’s growth in market shares, And few
are based on online voting. SAP is leading all followed by ORACLE and
MICROSOFT.</div>
<div style="margin-bottom: 0in;">
These three are on top 3 places
capturing approximately more than 70% of market share.</div>
<div style="margin-bottom: 0in;">
Top Vendors are listed below,</div>
<ol>
<li><div style="margin-bottom: 0in;">
<span style="font-family: Algerian, serif;">SAP</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-family: Algerian, serif;">ORACLE</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-family: Algerian, serif;">MICROSOFT
DYNAMICS</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-family: Algerian, serif;">SYSPRO</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-family: Algerian, serif;">CONSONA</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-family: Algerian, serif;">SAGE</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-family: Algerian, serif;">NETSUITE</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-family: Algerian, serif;">IFS</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-family: Algerian, serif;">INTAcCT</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-family: Algerian, serif;">VAI</span></div>
</li>
</ol>
<h2 class="western">
<span style="font-size: x-large;">Top 3 vendors company profiles:</span></h2>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<span style="color: #7d7d7d;"><span style="font-size: x-large;"><b>SAP:</b></span></span><span style="color: #7d7d7d;"><sup><span style="font-size: large;"><b>[5,9]</b></span></sup></span></div>
<div style="line-height: 0.18in; margin-bottom: 0.14in; margin-top: 0.02in;">
SAP is multinational company which was founded in 1972. It is one of
the leading international providers of business soft wares and based
on market capitalization, SAP is the third larger software oriented
company having approx. 1,09,000 customers round the globe having
setups in 120 countries. Its headquarter is in Walldroff, Germany.
<span style="color: black;">Bill McDermott and Jim Hagemann Snabe are the
CEO’s of the company. It has more than 53,000 employees working
round the globe.</span></div>
<div style="line-height: 0.18in; margin-bottom: 0.14in; margin-top: 0.02in;">
<span style="color: black;">Now talking about its company profile for the
year 2010 from Business and Corporate Overview (FY2010, IFRS)</span></div>
<div style="line-height: 0.18in; margin-bottom: 0.14in; margin-top: 0.02in;">
<span style="color: black;">It earned the total revenue of €12,464
million and software-related service revenue of €9,794 million. Its
operating profit for the year is €2,589 million. At the end of the
Year its number of employees is 53,000 full-time equivalent. Having
1,09,000 customers from over 120 countries. Its number of partners
are 2,400 certified partners. R&D investment of €1,724 million
/ representing 14% of total revenue.</span></div>
<div style="line-height: 0.18in; margin-bottom: 0.14in; margin-top: 0.02in;">
<span style="font-size: x-large;"><b>SAP MODULES</b></span><span style="font-size: x-large;"> :</span><sup><span style="font-size: large;">[9]</span></sup></div>
<ol>
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;"><a href="http://www.sap.com/solutions/sapbusinessobjects/large/governance-risk-compliance/accessandauthorization/index.epx">SAP
Business Objects Access Control</a>.</span></span></span></span></span></div>
</li>
</ol>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">Sap
Businessobjects Access Controls the applications which enables all
compliances and stakeholders to collaboratively and confidently
control access and prevent fraud throughout the enterprise.</span></span></span></span></span></div>
<ol start="2">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;"><a href="http://www.sap.com/solutions/sapbusinessobjects/large/business-intelligence/dashboard-visualization/index.epx">Advanced
visualization</a>.</span></span></span></span></span></div>
</li>
</ol>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">Sap
BusinessObjects can help you in illuminating with holistic view of
key metrics and information.</span></span></span></span></span></div>
<ol start="3">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><a href="http://www.sap.com/solutions/sapbusinessobjects/large/business-intelligence/advanced-analytics/index.epx"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;">Advanced
analysis</span></span></span></a></span></span></div>
</li>
</ol>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">Designed
for financial business analysts, advanced analytic tools creates real
world value from your information assets. </span></span></span></span></span>
</div>
<ol start="4">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><a href="http://www.sap.com/solutions/sapbusinessobjects/ondemand/index.epx"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;">Business
applications on-demand</span></span></span></a></span></span></div>
</li>
</ol>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">Sap
BusinessObjects OnDemand offerings can helps you deploy a business
intelligence solution over the web without needing to buy servers or
install softwares.</span></span></span></span></span></div>
<ol start="5">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><a href="http://www.sap.com/solutions/business-intelligence/index.epx"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;">Business
intelligence</span></span></span></a></span></span></div>
</li>
</ol>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">Without
business intelligence you might be risking a critical decision on
insufficient and inaccurate information or you might be basing the
decision on “guts feeling”. And to understand the value of
business intelligence we use this SAP module.</span></span></span></span></span></div>
<ol start="6">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><a href="http://www.sap.com/solutions/sapbusinessobjects/ondemand/index.epx"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;">Business
intelligence on-demand</span></span></span></a></span></span></div>
</li>
</ol>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">Sap
BusinessObjects OnDemand offerings can helps you deploy a business
intelligence solution over the web without needing to buy servers or
install softwares.</span></span></span></span></span></div>
<ol start="7">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><a href="http://www.sap.com/solutions/sapbusinessobjects/large/enterprise-performance-management/planningandconsolidation/index.epx"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;">SAP
Business Objects Planning and Consolidation</span></span></span></a></span></span></div>
</li>
</ol>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">SAP
BusinessObjects Planning and Consolidation unifies and streamlines
planning, budgeting and forecasting process and can enables a faster
close and reduces business risk.</span></span></span></span></span></div>
<ol start="8">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><a href="http://www.sap.com/solutions/sapbusinessobjects/sme/reporting-dashboarding/reporting/crystalreports/index.epx"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;">SAP
Crystal Reports</span></span></span></a></span></span></div>
</li>
</ol>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">Sap
Crystal Solutions deliver powerful capabilities for ad hoc query,
reporting and analysis. So you can gain secure reliable access to the
data you need to access to make quicker and correct decisions.</span></span></span></span></span></div>
<ol start="9">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><a href="http://www.sap.com/solutions/sapbusinessobjects/sme/reporting-dashboarding/reporting/eclipse/index.epx"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;">SAP
Crystal Reports for Eclipse</span></span></span></a></span></span></div>
</li>
</ol>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">Sap
Crystal Solutions deliver powerful capabilities for ad hoc query,
reporting and analysis. So you can gain secure reliable access to the
data you need to access to make quicker and correct decisions.</span></span></span></span></span></div>
<ol start="10">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="color: black;"> <span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;"><a href="http://www.sap.com/solutions/sapbusinessobjects/sme/reporting-dashboarding/reporting/crystalreportsserver/index.epx">SAP
Crystal Reports Server</a></span></span></span></span></span></div>
</li>
</ol>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">Sap
Crystal Solutions deliver powerful capabilities for ad hoc query,
reporting and analysis. So you can gain secure reliable access to the
data you need to access to make quicker and correct decisions.</span></span></span></span></span></div>
<ol start="11">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="color: black;"> <span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;"><a href="http://www.sap.com/solutions/sap-crystal-solutions/index.epx">SAP
Crystal solutions</a></span></span></span></span></span></div>
</li>
</ol>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">Sap
Crystal solution is an integrated, affordable and intuitive family of
offerings for reporting, dashboarding, and ad hoc analysis and can
empower individuals in organizations of any size to discover and
share insight of optimal decision making.</span></span></span></span></span></div>
<ol start="12">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="color: black;"> <span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;"><a href="http://www.sap.com/solutions/sapbusinessobjects/large/intelligenceplatform/bi/dashboard-visualization/dashboard-builder/index.epx">SAP
Business Objects Dashboard Builder</a></span></span></span></span></span></div>
</li>
</ol>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">SAP
BusinessObjects Dashboard Builder software provides visibility across
your organization to drive better decision making.</span></span></span></span></span></div>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<br /><br />
</div>
<ol start="13">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="color: black;"> <span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;"><a href="http://www.sap.com/solutions/sapbusinessobjects/large/intelligenceplatform/bi/dashboard-visualization/index.epx">Dashboards
and visualization</a></span></span></span></span></span></div>
</li>
</ol>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">Sap
BusinessObjects can help you in illuminating with holistic view of
key metrics and information.</span></span></span></span></span></div>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<br /><br />
</div>
<ol start="14">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="color: black;"> <span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;"><a href="http://www.sap.com/solutions/sapbusinessobjects/large/intelligenceplatform/im/data-integration/datafederator/index.epx">SAP
Business Objects Data Federator</a></span></span></span></span></span></div>
</li>
</ol>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">SAP
BusinessObjects Data Federator software can enable you to leverage
your current infrastructure and available data sources.</span></span></span></span></span></div>
<ol start="15">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="color: black;"> <span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;"><a href="http://www.sap.com/solutions/sapbusinessobjects/large/intelligenceplatform/im/data-integration/dataintegrator/index.epx">SAP
Business Objects Data Integrator</a></span></span></span></span></span></div>
</li>
</ol>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-right: 0.21in; margin-top: 0.02in;">
<span style="color: black;">SAP BusinessObjects Data Integrator software
allows your organization to profile, extract, transform, and deliver
any type of data anywhere across the enterprise.</span></div>
<ol start="16">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="color: black;"> <span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;"><a href="http://www.sap.com/solutions/sapbusinessobjects/large/intelligenceplatform/im/data-quality-management/datainsight/index.epx">SAP
Business Objects Data Insight</a></span></span></span></span></span></div>
</li>
</ol>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">SAP
BusinessObjects Data Insight software lets you monitor, analyze, and
report on the quality of your organization's information.</span></span></span></span></span></div>
<ol start="17">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="color: black;"> <span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;"><a href="http://www.sap.com/solutions/sapbusinessobjects/large/intelligenceplatform/im/data-quality-management/dqm/index.epx">SAP
Business Objects Data Quality Management</a></span></span></span></span></span></div>
</li>
</ol>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">SAP
BusinessObjects Data Quality Management delivers a solution to help
analyzing, cleansing and matching customers, suppliers, product or
material data to ensure highly accurate and complete information
anywhere in the enterprise.</span></span></span><span style="color: #333333;"><span style="font-family: Arial, serif;"><span style="font-size: xx-small;"><br /></span></span></span><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">
</span></span></span></span></span><br /><br />
</div>
<ol start="18">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="color: black;"> <span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;"><a href="http://www.sap.com/solutions/sapbusinessobjects/large/intelligenceplatform/im/data-services/index.epx">SAP
Business Objects Data Services</a></span></span></span></span></span></div>
</li>
</ol>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">The
SAP BusinessObjects Data Services application can help by delivering
a single enterprise-class solution for data integration, data
quality, data profiling, and text analysis.</span></span></span></span></span></div>
<ol start="19">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="color: black;"> <span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;"><a href="http://www.sap.com/solutions/sapbusinessobjects/sme/edgeseries/edge-bi/index.epx">SAP
Business Objects Edge Business Intelligence</a></span></span></span></span></span></div>
</li>
</ol>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">SAP
BusinessObjects Edge Business Intelligence (BI) is a powerful
business intelligence choice for midsize companies that want to
improve business processes, discover new opportunities, and gain a
competitive advantage.</span></span></span></span></span></div>
<ol start="20">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="color: black;"> <span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;"><a href="http://www.sap.com/solutions/sapbusinessobjects/large/intelligenceplatform/bi/information-infrastructure/enterprise/index.epx">SAP
Business Objects Enterprise</a></span></span></span></span></span></div>
</li>
</ol>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">SAP
BusinessObjects Enterprise software is a flexible and scalable
information infrastructure that makes it easy for you to discover and
share insight for optimal decision making.</span></span></span></span></span></div>
<ol start="21">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="color: black;"> <span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;"><a href="http://www.sap.com/solutions/sapbusinessobjects/large/intelligenceplatform/bi/search-navigation/explorer/index.epx">SAP
Business Objects Explorer</a></span></span></span></span></span></div>
</li>
</ol>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">SAP
BusinessObjects Explorer offers your users an intuitive path to
quickly search and explore data for instant insight into your
business.</span></span></span></span></span></div>
<ol start="22">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="color: black;"> <span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;"><a href="http://www.sap.com/solutions/sapbusinessobjects/large/intelligenceplatform/bi/search-navigation/explorer-accelerated/index.epx">SAP
Business Objects Explorer, accelerated version</a></span></span></span></span></span></div>
</li>
</ol>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">SAP
BusinessObjects Explorer software, accelerated version, combines
intuitive information search and exploration functionality with the
high performance and scalability of in-memory analytics, so you can
empower your organization and extend the reach of BI to all of your
business users.</span></span></span></span></span></div>
<ol start="23">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="color: black;"> <span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;"><a href="http://www.sap.com/solutions/sapbusinessobjects/large/enterprise-performance-management/index.epx">Enterprise
performance management solutions</a></span></span></span></span></span></div>
</li>
</ol>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">SAP
BusinessObjects enterprise performance management solutions can help
your company capitalize on the value of your existing data assets.</span></span></span></span></span></div>
<ol start="24">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="color: black;"> <span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;"><a href="http://www.sap.com/solutions/business-suite/erp/corporate_services/ehs/index.epx">Environmental,
health, and safety compliance management applications</a></span></span></span></span></span></div>
</li>
</ol>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">These
applications manage risks and comply with EHS regulations. It
Increases the importance of corporate responsibility and
sustainability. It Reduces costs of managing environment, health, and
safety risks.</span></span></span></span></span></div>
<ol start="25">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="color: black;"> <span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;"><a href="http://www.sap.com/solutions/sapbusinessobjects/large/enterprise-performance-management/fincons/index.epx">SAP
Business Objects Financial Consolidation</a></span></span></span></span></span></div>
</li>
</ol>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">The
SAP BusinessObjects Financial Consolidation application provides CFOs
at the world's largest organizations with the speed, processing
power, agility, and breadth of analysis needed to complete financial
consolidation and reporting cycles faster.</span></span></span></span></span></div>
<ol start="26">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="color: black;"> <span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;"><a href="http://www.sap.com/solutions/sapbusinessobjects/large/enterprise-performance-management/financial-information-management/index.epx">SAP
Business Objects Financial Information Management</a></span></span></span></span></span></div>
</li>
</ol>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">With
the SAP BusinessObjects Financial Information Management application,
finance professionals can manage the process of accessing, mapping,
and loading information from source systems to SAP BusinessObjects
enterprise performance management (EPM) solutions.</span></span></span></span></span></div>
<ol start="27">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="color: black;"> <span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;"><a href="http://www.sap.com/solutions/sapbusinessobjects/large/governance-risk-compliance/globaltradeservices/index.epx">SAP
Business Objects Global Trade Services</a></span></span></span></span></span></div>
</li>
</ol>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">The
SAP BusinessObjects Global Trade Services application can help you
reduce the cost and risk of international trade by ensuring
compliance with global regulations, accelerating trade activity, and
minimizing duties and landed cost.</span></span></span></span></span></div>
<ol start="28">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="color: black;"> <span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;"><a href="http://www.sap.com/solutions/sapbusinessobjects/large/intelligenceplatform/ondemand/index.epx">Information
on-demand</a></span></span></span></span></span></div>
</li>
</ol>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">Sap
BusinessObjects OnDemand offerings can helps you deploy a business
intelligence solution over the web without needing to buy servers or
install softwares.</span></span></span></span></span></div>
<ol start="29">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="color: black;"> <span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;"><a href="http://www.sap.com/solutions/sapbusinessobjects/large/intelligenceplatform/bi/information-infrastructure/index.epx">Information
infrastructure</a></span></span></span></span></span></div>
</li>
</ol>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-right: 0.21in; margin-top: 0.02in;">
<span style="color: black;">Meet all of your strategic business
intelligence (BI) requirements on a single information infrastructure
while ensuring delivery of the right information to the right users
at the right time.</span></div>
<ol start="30">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="color: black;"> <span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;"><a href="http://www.sap.com/solutions/sapbusinessobjects/large/intelligenceplatform/bi/information-infrastructure/enterprise/integration/index.epx">SAP
Business Objects Integration</a></span></span></span></span></span></div>
</li>
</ol>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">SAP
BusinessObjects Integration software provides direct connectivity to
enterprise applications.</span></span></span></span></span></div>
<ol start="31">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="color: black;"> <span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;"><a href="http://www.sap.com/solutions/sapbusinessobjects/large/enterprise-performance-management/intercompany/index.epx">SAP
Business Objects Intercompany</a></span></span></span></span></span></div>
</li>
</ol>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">The
SAP BusinessObjects Intercompany application can enable business
units to reconcile intercompany balances in real time via the Web and
allows corporations to close their books faster.</span></span></span></span></span></div>
<ol start="32">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="color: black;"> <span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;"><a href="http://www.sap.com/solutions/sapbusinessobjects/large/intelligenceplatform/bi/information-infrastructure/enterprise/live-office/index.epx">SAP
Business Objects Live Office</a></span></span></span></span></span></div>
</li>
</ol>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">The
SAP BusinessObjects Live Office application integrates with Microsoft
Office, embedding up-to-the-minute corporate data in Microsoft
PowerPoint, Excel, and Word documents.</span></span></span></span></span></div>
<ol start="33">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="color: black;"> <span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;"><a href="http://www.sap.com/solutions/sapbusinessobjects/large/intelligenceplatform/im/metadata-management/index.epx">SAP
Business Objects Metadata Management</a></span></span></span></span></span></div>
</li>
</ol>
<div style="line-height: 0.18in; margin-bottom: 0.14in; margin-top: 0.02in;">
<span style="color: black;">Sap BusinessObjects Metadata Management
consolidate and edit metadata from various data sources into a single
repository to provide a semantic view of data to analyze usage,
change, and data lineage.</span></div>
<ol start="34">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="color: black;"> <span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;"><a href="http://www.sap.com/solutions/sapbusinessobjects/large/intelligenceplatform/bi/information-infrastructure/enterprise/mobile/index.epx">SAP
Business Objects Mobile</a></span></span></span></span></span></div>
</li>
</ol>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">With
SAP BusinessObjects Mobile, management and information workers can
stay up-to-date and make decisions using the latest information.</span></span></span></span></span></div>
<ol start="35">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="color: black;"> <span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;"><a href="http://www.sap.com/solutions/sapbusinessobjects/large/intelligenceplatform/ondemand/index.epx">SAP
Business Objects On Demand offerings</a></span></span></span></span></span></div>
</li>
</ol>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">SAP
BusinessObjects OnDemand offerings can help you deploy a business
intelligence (BI) solution over the Web without buying servers or
installing software.</span></span></span></span></span></div>
<ol start="36">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="color: black;"> <span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;"><a href="http://www.sap.com/solutions/sapbusinessobjects/large/intelligenceplatform/im/data-quality-management/postalsoft/index.epx">SAP
Business Objects Postal soft</a></span></span></span></span></span></div>
</li>
</ol>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-right: 0.21in; margin-top: 0.02in;">
<span style="color: black;">The SAP BusinessObjects Postalsoft application
can help by providing a solution for address correction and encoding,
data and list management, merge/purge, mail preparation, and support
for additional postage discounts through drop shipping.</span></div>
<ol start="37">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="color: black;"> <span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;"><a href="http://www.sap.com/solutions/sapbusinessobjects/large/intelligenceplatform/bi/advanced-analytics/predictive-workbench/index.epx">SAP
Business Objects Predictive Workbench by IBM</a></span></span></span></span></span></div>
</li>
</ol>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">SAP
BusinessObjects Predictive Workbench uncovers the trends and
patterns to solve business problems, anticipate business changes, and
gain insight using this powerful predictive analytics solution.</span></span></span></span></span></div>
<ol start="38">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="color: black;"> <span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;"><a href="http://www.sap.com/solutions/sapbusinessobjects/large/governance-risk-compliance/grcprocesscontrol/index.epx">SAP
Business Objects Process Control</a></span></span></span></span></span></div>
</li>
</ol>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-right: 0.21in; margin-top: 0.02in;">
<span style="color: black;">The SAP BusinessObjects Process Control
application provides continuous control monitoring across policies
and regulatory requirements. The application delivers unified,
cross-system visibility for efficient management of multiple
initiatives and increased confidence in decision making.</span></div>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<br /><br />
</div>
<ol start="39">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="color: black;"> <span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;"><a href="http://www.sap.com/solutions/sapbusinessobjects/large/enterprise-performance-management/pcm/index.epx">SAP
Business Objects Profitability and Cost Management</a></span></span></span></span></span></div>
</li>
</ol>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">The
SAP BusinessObjects Profitability and Cost Management application is
scalable software owned and managed by the business users and can
allow you to accurately and effectively measure product, customer,
and channel profitability and develop and dynamically test ways to
improve each.</span></span></span></span></span></div>
<ol start="40">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="color: black;"> <span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;"><a href="http://www.sap.com/solutions/sapbusinessobjects/large/intelligenceplatform/im/data-integration/rapidmarts/index.epx">SAP
Business Objects Rapid Marts</a> <a href="http://www.sap.com/solutions/sapbusinessobjects/large/intelligenceplatform/bi/lereporting/index.epx">Reporting</a></span></span></span></span></span></div>
</li>
</ol>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">SAP
BusinessObjects Rapid Marts packages provide prebuilt data mart
solutions for enterprise applications, The powerful packages combine
domain knowledge and data integration of best practices in prebuilt
data models, transformation logic and data extraction.</span></span></span></span></span></div>
<ol start="41">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="color: black;"> <span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;"><a href="http://www.sap.com/solutions/sapbusinessobjects/large/governance-risk-compliance/riskmanagement/index.epx">SAP
Business Objects Risk Management</a></span></span></span></span></span></div>
</li>
</ol>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-right: 0.21in; margin-top: 0.02in;">
<span style="color: black;">The SAP BusinessObjects Risk Management
application provides risk-adjusted management of enterprise
performance that can empower you to optimize efficiency, increase
effectiveness, and maximize visibility across risk initiatives.</span></div>
<ol start="42">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="color: black;"> <span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;"><a href="http://www.sap.com/solutions/sapbusinessobjects/large/enterprise-performance-management/strategy/index.epx">SAP
Business Objects Strategy Management</a></span></span></span></span></span></div>
</li>
</ol>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">The
SAP BusinessObjects Strategy Management application empowers business
users at all levels to rapidly align resources to execute on
strategies, understand risk, and drive effectiveness.</span></span></span></span></span></div>
<ol start="43">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="color: black;"> <span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;"><a href="http://www.sap.com/solutions/sapbusinessobjects/large/intelligenceplatform/im/data-integration/textanalysis/index.epx">SAP
Business Objects Text Analysis</a></span></span></span></span></span></div>
</li>
</ol>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">The
SAP BusinessObjects Text Analysis application can help you unlock
insights hidden in unstructured text sources such as blogs, Web
sites, e-mails, support logs, researches, and surveys - so you can
gain an analytic view of people's thoughts and feelings on your
business, products, and services.</span></span></span></span></span></div>
<ol start="44">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="color: black;"> <span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;"><a href="http://www.sap.com/solutions/sapbusinessobjects/large/intelligenceplatform/bi/advanced-analytics/voyager/index.epx">SAP
Business Objects Voyager</a></span></span></span></span></span></div>
</li>
</ol>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">With
SAP BusinessObjects Voyager, your business analysts can explore
online analytical processing (OLAP) data using a tool designed
specifically for them. One that delivers a full range of functions
for the analysis of multidimensional data sets.</span></span></span></span></span></div>
<ol start="45">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="color: black;"> <span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;"><a href="http://www.sap.com/solutions/sapbusinessobjects/large/intelligenceplatform/bi/qra/web_intelligence/index.epx">SAP
Business Objects Web Intelligence</a></span></span></span></span></span></div>
</li>
</ol>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">With
SAP BusinessObjects Web Intelligence, both self-service access to
data and intuitive information analysis are available in one product,
helping your users turn business insights into effective decisions.</span></span></span></span></span></div>
<ol start="46">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="color: black;"> <span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;"><a href="http://www.sap.com/solutions/sapbusinessobjects/large/intelligenceplatform/index.epx">SAP
Business Objects XI</a></span></span></span></span></span></div>
</li>
</ol>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-right: 0.21in; margin-top: 0.02in;">
<span style="color: black;">The SAP BusinessObjects portfolio provides
comprehensive solutions that can empower you to optimize your
business performance. These solutions can help you define your
business strategy, close the gap between strategy and execution, and
balance risk and profitability.</span></div>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<br /><br />
</div>
<div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<br /><br />
</div>
<h1 class="western">
<span style="font-size: x-large;">ORACLE:</span><sup><span style="font-size: large;">[6,10]</span></sup></h1>
<div style="margin-bottom: 0in;">
More than 3 decades ago Larry Ellison
found the opportunity which other companies missed to design a
working prototypes for relational database. No company had
commercialized this technology but Ellison and his partners Bob Miner
and Ed Oats realized the tremendous potential of Database model in
business. Throughout its history oracle has proved its innovations
and intimate knowledge customer challenges and successes analyzed by
best technical and business minds in the world. Today ORACLE is known
for its gold standard for database technology and applications in
enterprise all around the globe.</div>
<div style="margin-bottom: 0in;">
The company is the leading suppliers of
information management software and second largest independent
software company. Now in almost every industry oracles technology is
found. Oracle provides the world’s most open, complete and
integrated business soft wares. It has more than 3,70,000 customers
all over the world. Lawrence J. Ellison is the chief executive
officer, Director and CEO of Oracle, Jeffrey O. Henley is the
chairman of Oracle, Mark V. Hood and Safra A. Catz are the recent
presidents of the company.</div>
<div style="margin-bottom: 0in;">
Its revenue generated for the year 2010
is 26820.00 M. Its revenue growth for the year is 15.30%. It has
3,70,000 customers from all over the world. Its number of employees
is 1,05,000. Employee Growth for the year is 22.10%.
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<h1 class="western">
<span style="font-size: x-large;">ORACLE MODULES:</span><sup><span style="font-size: large;">[10]</span></sup></h1>
<div style="margin-bottom: 0in;">
<span style="font-family: 'Baskerville Old Face', serif;">PRODUCTS
AND SERVICES..</span></div>
<ol>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Oracle Enterprise
Edition</span></div>
</li>
</ol>
<div style="margin-bottom: 0in;">
It Delivers a company its leading
performance, scalability, security and reliability. It is the most
demanding transaction processing, business intelligence, and content
management applications.</div>
<ol start="2">
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Standard Edition</span></div>
</li>
</ol>
<div style="margin-bottom: 0in;">
Oracle Standard Edition is an
affordable, full featured database for servers with up to 4 sockets.
It includes Oracle Real Application Clusters for higher availability,
provides enterprise-class performance and security, is simple to
manage, and can easily scale as demand increases.</div>
<ol start="3">
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Express Edition</span></div>
</li>
</ol>
<div style="line-height: 0.17in; margin-bottom: 0.16in;">
Oracle Express
Edition is an entry-level, small-footprint database based on the
Oracle Database 10g that's free to develop, deploy, and distribute;
fast to download and simple to administer.</div>
<ol start="4">
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Audit Vault</span></div>
</li>
</ol>
<div style="line-height: 0.17in; margin-bottom: 0.16in;">
Oracle Audit
Vault reduces the cost and complexity of compliance and the risk of
insider threats by automating the collection and consolidation of
audit data.</div>
<ol start="5">
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Secure Backup</span></div>
</li>
</ol>
<div style="margin-bottom: 0in;">
Oracle Secure Backup provides an
integrated, easy-to-use backup solution that encrypts data to tape to
safeguard against the misuse of sensitive data in the event that
backup tapes are lost or stolen.</div>
<ol start="6">
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Berkeley DB</span></div>
</li>
</ol>
<div style="margin-bottom: 0in;">
Oracle Berkeley DB provides the best
open source embeddable databases. At its core is a fast, scalable,
transactional database engine with proven reliability and
availability and over a decade of production use.</div>
<ol start="7">
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Secure Enterprise
Search</span></div>
</li>
</ol>
<div style="line-height: 0.17in; margin-bottom: 0.1in;">
Oracle Secure
Enterprise Search provides better access to enterprise information,
while protecting sensitive data from unauthorized users.</div>
<ol start="8">
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Database Security</span></div>
</li>
</ol>
<div style="line-height: 0.17in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-family: Calibri, serif;"><span style="font-size: x-small;">Oracle
provides a comprehensive portfolio of security solutions to ensure
data privacy, protect against insider threats, and enable regulatory
compliance. Oracle has delivered the industry's most advanced
technology to safeguard data where it is in the database.</span></span></span></span></div>
<ol start="9">
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Oracle Exadata
Database Machine</span></div>
</li>
</ol>
<div style="margin-bottom: 0in;">
Oracle Exadata Database Machine are
Oracle Exadata Storage Servers, which combine smart storage software
and industry-standard hardware to deliver the industry's highest
database storage performance.</div>
<ol start="10">
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Application Grid</span></div>
</li>
</ol>
<div style="margin-bottom: 0in;">
The application grid approach to
middleware infrastructure allows a set of applications to meet peak
demand and improve overall performance by sharing resources.</div>
<ol start="11">
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Application server</span></div>
</li>
</ol>
<div style="margin-bottom: 0in;">
The Oracle application server product
line is the industry's most comprehensive Java platform for
developing, deploying, and integrating enterprise applications.</div>
<ol start="12">
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Beehive</span></div>
</li>
</ol>
<div style="margin-bottom: 0in;">
Oracle Beehive is the only unified
communication and collaboration solution built on a modern,
service-oriented architecture. Only Oracle Beehive provides a
complete range of integrated collaboration services including
conferencing, instant messaging, email, calendar, and team workspaces
that can be deployed either on premise or through Oracle On Demand.</div>
<ol start="13">
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Business
Intelligence</span></div>
</li>
</ol>
<div style="margin-bottom: 0in;">
Oracle is the leader in Enterprise
Performance Management (EPM), unifying Performance Management and
Business Intelligence (BI), supporting a broad range of strategic,
financial and operational management processes. Oracle provides a
complete and integrated system for managing and optimizing
enterprise-wide performance.</div>
<ol start="14">
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Business Process
Management</span></div>
</li>
</ol>
<div style="margin-bottom: 0in;">
Oracle helps your enterprise achieve
higher efficiency, visibility, and agility by delivering
industry-leading products for business process management (BPM) and
business process automation (BPA).</div>
<ol start="15">
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Content Management</span></div>
</li>
</ol>
<div style="margin-bottom: 0in;">
Oracle Content Management reduces costs
by delivering by providing streamlined processes, increase
productivity and unifies infrastructure.</div>
<ol start="16">
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Data Integration</span></div>
</li>
</ol>
<div style="margin-bottom: 0in;">
Oracle Data Integration provides a
complete, open and integrated solution for operational and analytical
environments.</div>
<ol start="17">
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Developer Tools</span></div>
</li>
</ol>
<div style="margin-bottom: 0in;">
Oracle offers the industry's most
complete and integrated set of tools for application development,
database development, and business intelligence to support any
development approach, technology platform, or operating system.</div>
<ol start="18">
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Event-Driven
Architecture</span></div>
</li>
</ol>
<div style="margin-bottom: 0in;">
Oracle Event-Driven Architecture is
comprised of best-in-class technologies for event-enabling your
business.</div>
<ol start="19">
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Oracle Exalogic
Elastic cloud</span></div>
</li>
</ol>
<div style="margin-bottom: 0in;">
Oracle Exalogic Elastic Cloud is the
world's first and only integrated cloud machine—hardware and
software engineered together to provide a "cloud in a box".
Exalogic is designed to revolutionize data center consolidation,
enabling enterprises to bring together tens, hundreds, or even
thousands of disparate, mission-critical, performance-sensitive
workloads with maximum reliability, availability, and security.</div>
<ol start="20">
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Identity Management</span></div>
</li>
</ol>
<div style="margin-bottom: 0in;">
Oracle Identity Management enables
customers to efficiently comply with regulatory requirements, secure
critical applications and sensitive data, and lower operational
costs.</div>
<ol start="21">
<li><div style="margin-bottom: 0in;">
In-Memory Data Grid</div>
</li>
<li><div style="margin-bottom: 0in;">
Middleware for Fast-Growing
Companies</div>
</li>
<li><div style="margin-bottom: 0in;">
Oracle Communication Service
Delivery</div>
</li>
<li><div style="margin-bottom: 0in;">
Oracle Fusion Middleware for
Applications</div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.oracle.com/us/products/middleware/user-interaction/index.html">Portal,
User Experience, and Enterprise 2.0</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.oracle.com/us/technologies/soa/index.html">Service-Oriented
Architecture</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.oracle.com/us/technologies/soa/soa-governance/index.html">SOA
Governance</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.oracle.com/us/products/middleware/tuxedo/index.html">Transaction
Processing</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.oracle.com/us/products/applications/fusion/index.html">Oracle
Fusion Applications</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.oracle.com/us/products/applications/ebusiness/index.html">Oracle
E-Business Suite</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.oracle.com/us/products/applications/peoplesoft-enterprise/index.html">PeopleSoft
Enterprise</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.oracle.com/us/products/applications/siebel/index.html">Siebel</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.oracle.com/us/products/applications/jd-edwards-enterpriseone/index.html">JD
Edwards EnterpriseOne</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.oracle.com/us/products/applications/jd-edwards-world/index.html">JD
Edwards World</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.oracle.com/us/solutions/ent-performance-bi/performance-management/index.html">Hyperion
Financial Performance Management</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.oracle.com/us/products/applications/primavera/index.html">Primavera
Enterprise Project Portfolio Management</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.oracle.com/us/products/applications/open-office/index.html">Oracle
Office</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.oracle.com/us/products/servers-storage/servers/index.html">Sun
Servers</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.oracle.com/us/products/servers-storage/servers/blades/index.html">Sun
Blade Systems</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.oracle.com/us/products/servers-storage/servers/sparc-enterprise/index.html">Sun
SPARC Enterprise Servers </a>
</div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.oracle.com/us/products/servers-storage/servers/x86/index.html">Sun
x86 Servers</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.oracle.com/us/products/servers-storage/servers/netra-carrier-grade/index.html">Sun
Netra Carrier-Grade Servers</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.oracle.com/us/products/servers-storage/storage/storage-networking/index.html">Storage
Networking</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.oracle.com/us/products/database/exadata/index.html">Oracle
Exadata Database Machine</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.oracle.com/us/products/middleware/exalogic/index.html">Oracle
Exalogic Elastic Cloud</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.oracle.com/us/products/servers-storage/solaris/index.html">Oracle
Solaris</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.oracle.com/us/technologies/virtualization/index.html">Virtualization</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.oracle.com/us/products/enterprise-manager/opscenter/index.html">Enterprise
Manager Ops Center</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.oracle.com/us/products/servers-storage/sun-power-calculators/index.html">Sun
Power Calculators</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.oracle.com/us/products/enterprise-manager/application-management/index.html">Application
Management</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.oracle.com/us/products/enterprise-manager/middleware-management/index.html">Middleware
Management</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.oracle.com/us/products/enterprise-manager/database-management/index.html">Database
Management</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.oracle.com/us/products/enterprise-manager/heterogeneous-management/index.html">Heterogeneous
Management</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.oracle.com/us/products/enterprise-manager/lifecycle-management/index.html">Lifecycle
Management</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.oracle.com/us/technologies/bpm/index.html">Business
Process Management</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.oracle.com/us/technologies/cloud/index.html">Cloud
Computing</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.oracle.com/us/solutions/datawarehousing/index.html">Data
Warehousing</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.oracle.com/us/technologies/embedded/index.html">Embedded</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.oracle.com/us/technologies/grid/index.html">Grid
Computing</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.oracle.com/us/technologies/information-lifecycle-management/index.html">Information
Lifecycle Management</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.oracle.com/us/technologies/security/security-solutions-151411.html">Information
Security</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.oracle.com/us/technologies/java/index.html">Java
Technology</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.oracle.com/us/technologies/linux/index.html">Linux</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.oracle.com/us/technologies/php/index.html">PHP</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.oracle.com/us/technologies/rfid/index.html">RFID</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.oracle.com/us/technologies/saas/index.html">SaaS</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.oracle.com/us/products/servers-storage/solaris/index.html">Oracle
Solaris</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.oracle.com/us/products/database/options/real-application-clusters/index.html">Real
Application Clusters</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#financial">Oracle
E-Business Suite</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#enterprise">Hyperion
Financial Performance Management</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.oracle.com/us/solutions/midsize/oracle-ondemand-063876.html">Oracle
On Demand</a></div>
</li>
</ol>
<div style="margin-bottom: 0in;">
<br />
</div>
<h1 class="western">
<span style="font-size: x-large;">MICROSOFT DYNAMICS:</span><sup><span style="font-size: large;">[7,14,15]</span></sup></h1>
<div style="margin-bottom: 0in;">
Microsoft Dynamics is a line of ERP
applications developed within Microsoft for business solutions.
Microsoft provides its soft wares through network of reselling
partners, which provides the best services as any other company
cannot and specialized these services. There are more than 3,00,000
businesses which uses the applications and services of Microsoft
Dynamics. Microsoft business solution group was formed in April 2001
and Microsoft Dynamics Navision was acquired in July 2002.</div>
<div style="margin-bottom: 0in;">
Kirill Tatarinov is leading Microsoft
Business Solutions, Micheal Park and Hal Howard are the Vice
Presidents of the company, Craig Unger is the General Manager of
Microsoft Dynamics CRM. Its is the part of Microsoft business.</div>
<div style="margin-bottom: 0in;">
The revenue generated by the company is
<span style="font-family: Arial, serif;"><span style="font-size: x-small;">62484.00 M. The growth of
revenue of the company is 6.90%. Number of employees working in the
company 89,000.</span></span></div>
<h2 class="western" style="font-weight: normal;">
</h2>
<h2 class="western">
<span style="font-size: x-large;">MICROSOFT DYNAMICS MODULE:</span><sup><span style="font-size: large;">[15,14]</span></sup></h2>
<div style="margin-bottom: 0in;">
The list of modules of Microsoft
Dynamics is given below,</div>
<ol>
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><a href="http://en.wikipedia.org/wiki/Axapta"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;">Microsoft
Dynamics AX</span></span></span></a></span></span></div>
</li>
</ol>
<div style="line-height: 100%; margin-bottom: 0.02in; margin-top: 0.02in;">
Microsoft Dynamics AX is a comprehensive enterprise resource planning
(ERP) solution for midsize and larger organizations that empowers
people to work effectively, manage change, and compete globally.</div>
<ol start="2">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;">Microsoft
Dynamics NAV</span></span></span></span></span></div>
</li>
</ol>
<div style="line-height: 100%; margin-bottom: 0.02in; margin-top: 0.02in;">
Microsoft Dynamics NAV can provide your organization with value that
extends across your operations and simplifies your business with a
single solution, it improves your productivity, helps you in taking
smart decisions and implementing it quickly.</div>
<ol start="3">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;">Microsoft
Dynamics GP</span></span></span></span></span></div>
</li>
</ol>
<div style="line-height: 100%; margin-bottom: 0.02in; margin-top: 0.02in;">
<span lang="en">Microsoft Dynamics GP delivers built-in, flexible
functionality that provides business value now and into the future,
it simplifies your business with a single solution, improve your
productivity, It goes beyond the basic reporting and extend insight
across your entire organization, it Choose from flexible deployment
options and implement as well as adapt the decision quickly.</span></div>
<ol start="4">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><a href="http://en.wikipedia.org/wiki/Solomon_IV"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;">Microsoft
Dynamics SL</span></span></span></a></span></span></div>
</li>
</ol>
<div style="line-height: 100%; margin-bottom: 0.02in; margin-top: 0.02in;">
<span lang="en">Microsoft Dynamics SL can provide your organization
with value that extends across your project-driven operations so you
can people to be more productive, it manage projects easily across
company divisions and locations, it helps in Gaining insight with
improved business analysis and it Meets the demands of your specific
industry.</span></div>
<ol start="5">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><a href="http://en.wikipedia.org/wiki/Microsoft_Dynamics_C5"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;">Microsoft
Dynamics C5</span></span></span></a></span></span></div>
</li>
</ol>
<div style="line-height: 100%; margin-bottom: 0.02in; margin-top: 0.02in;">
The product is part of the Microsoft Dynamics family, and intended to
assist with <a href="http://en.wikipedia.org/wiki/Finance">finance</a>,
<a href="http://en.wikipedia.org/wiki/Manufacturing">manufacturing</a>,
<a href="http://en.wikipedia.org/wiki/Supply_chains">supply chains</a>,
<a href="http://en.wikipedia.org/wiki/Analytics">analytics</a> and
<a href="http://en.wikipedia.org/wiki/Electronic_commerce">electronic
commerce</a> for small and medium-sized enterprises.</div>
<ol start="6">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;">Microsoft
Dynamics POS</span></span></span></span></span></div>
</li>
</ol>
<div style="line-height: 100%; margin-bottom: 0.02in; margin-top: 0.02in;">
<span lang="en">Microsoft Dynamics POS provides better insight into
your business, helping you to improve customer satisfaction, empower
your employees to make better decisions, respond to changing business
situations, and lower your IT costs.</span></div>
<ol start="7">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;">Microsoft
Dynamics Retail Management System</span></span></span></span></span></div>
</li>
</ol>
<div style="line-height: 100%; margin-bottom: 0.02in; margin-top: 0.02in;">
<span lang="en">Microsoft Dynamics Retail Management System (RMS)
offers small and mid-market retailers a complete point of sale (POS)
solution that can be adapted to meet unique retail requirements. This
powerful software package automates POS processes and store
operations, provides centralized control for multi-store retailers,
and integrates with Microsoft Office system programs, Microsoft
Dynamics GP, and other popular applications.</span></div>
<ol start="8">
<li><div style="line-height: 0.15in; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;">Microsoft
Dynamics CRM</span></span></span></span></span></div>
</li>
</ol>
<div style="line-height: 100%; margin-bottom: 0.02in; margin-top: 0.02in;">
CRM implementation reduce your IT burden with a CRM solution that is
hosted, updated and maintained by Microsoft, it increases
productivity with fast user adoption. It quickly centralize customer
information and streamline business processes. Microsoft dynamic CRM
is a multi-lingual customer relationship management.</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<h2 class="western">
</h2>
<h2 class="western">
<span style="font-size: x-large;">Top 3 ERP Modules:</span><sup><span style="font-size: large;">[8]</span></sup></h2>
<div style="margin-bottom: 0in;">
The list of top 3 ERP modules is,</div>
<ul>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Human Resource Module</span></div>
</li>
</ul>
<div style="margin-bottom: 0in;">
Human Resources module, It was this
module that enabled PeopleSoft to get their start. This was
their biggie that sends them to the top of the ERP world. The
Human Resources (HR) module does various tasks depending on the
functionality the ERP vendor chooses to provide.</div>
<ul>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Finance ERP module</span></div>
</li>
</ul>
<div style="margin-bottom: 0in;">
The Finance module was Oracle’s
flagship module. Oracle’s Finance module probably has the
most extensive functionality when compared to any other Finance
module in the ERP industry. The Finance module is very
important as it keeps track of your accounts payables, accounts
receivables, general ledger postings, asset management, depreciation
management, budgets, and more. Finances are the core of
organizations.</div>
<ul>
<li><div style="margin-bottom: 0in;">
<span style="font-size: medium;">Supply Chain
Management Module</span></div>
</li>
</ul>
<div align="JUSTIFY" style="line-height: 135%; margin-bottom: 0.09in; margin-top: 0.07in;">
<a href="" name="_GoBack"></a>
Supply Chain Management (SCM) ERP module is to enable organizations
to reduce inventory while increasing the production time and more
efficiently meeting customer needs. This module is popular
among manufacturing companies.</div>
<div style="break-after: avoid; break-inside: avoid; margin-bottom: 0in; margin-top: 0.33in; page-break-after: avoid; page-break-inside: avoid;">
<span style="color: #365f91;"><span style="font-family: Cambria, serif;"><span style="font-size: x-large;"><b>REFRENCES:</b></span></span></span></div>
<ol>
<li><div style="margin-bottom: 0in;">
<a href="http://whatiserp.net/"><span style="color: #2970a6;">http://whatiserp.net/</span></a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.tech-faq.com/erp.html"><span style="color: #2970a6;">http://www.tech-faq.com/erp.html</span></a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://en.wikipedia.org/wiki/Enterprise_resource_planning"><span style="color: #2970a6;">http://en.wikipedia.org/wiki/Enterprise_resource_planning</span></a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.erp.com/erp-software-database.html"><span style="color: #2970a6;">http://www.erp.com/erp-software-database.html</span></a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.sap.com/about/investor/inbrief/index.epx"><span style="color: #2970a6;">http://www.sap.com/about/investor/inbrief/index.epx</span></a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://biz.yahoo.com/ic/14/14337.html"><span style="color: #2970a6;">http://biz.yahoo.com/ic/14/14337.html</span></a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://biz.yahoo.com/ic/14/14120.html">http://biz.yahoo.com/ic/14/14120.html</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.erp.com/erp-archive/324-erp-archive/8329-erp-modules-what-are-they-and-what-do-they-do-part-3.html">http://www.erp.com/erp-archive/324-erp-archive/8329-erp-modules-what-are-they-and-what-do-they-do-part-3.html</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.sap.com/solutions/sapbusinessobjects/directory/index.epx">http://www.sap.com/solutions/sapbusinessobjects/directory/index.epx</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.oracle.com/us/products/index.html">http://www.oracle.com/us/products/index.html</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://whatiserp.net/polls-archive/">http://whatiserp.net/polls-archive/</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://www.wisegeek.com/what-is-enterprise-resource-planning.htm">http://www.wisegeek.com/what-is-enterprise-resource-planning.htm</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://it.toolbox.com/blogs/erp-roi/from-magic-quadrant-to-top-10-erp-vendors-40117">http://it.toolbox.com/blogs/erp-roi/from-magic-quadrant-to-top-10-erp-vendors-40117</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<a href="http://en.wikipedia.org/wiki/Microsoft_Dynamics">http://en.wikipedia.org/wiki/Microsoft_Dynamics</a></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="color: #4f81bd;">http://www.microsoft.com/en-us/dynamics/service-plans.aspx</span></div>
</li>
</ol>
</div>Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-7060027870662531913.post-74818358743912437352022-03-11T04:13:00.000+05:002022-03-11T04:13:58.369+05:00Analyzing Distribution Channel of “LG”<div dir="ltr" style="text-align: left;" trbidi="on">
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<div style="margin-bottom: 0in;">
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<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<span style="font-family: 'Book Antiqua', serif;"><span style="font-size: x-large;"><b>Analyzing
Distribution Channel of “LG”</b></span></span></div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;"><br /></div>
<div align="CENTER" style="margin-bottom: 0in;">
<span style="font-family: 'Book Antiqua', serif;"><span style="font-size: x-small;"><b>Name
of the Course: Distribution Management </b></span></span>
</div>
<div style="margin-bottom: 0in;">
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</div>
<div align="CENTER" style="margin-bottom: 0in;"><br /></div>
<div align="CENTER" style="margin-bottom: 0in;">
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<div align="CENTER" style="line-height: 150%; margin-bottom: 0in;">
“<span style="font-size: medium;"><b>Table
of Content”</b></span><span style="font-size: large;"><b> </b></span>
</div>
<table border="1" bordercolor="#000000" cellpadding="7" cellspacing="0" style="width: 569px;">
<colgroup><col width="476"></col>
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<div align="CENTER">
<span style="font-size: x-small;"><b>Topics </b></span>
</div>
</td>
<td width="63">
<div align="CENTER">
<span style="font-size: x-small;"><b>Page no.</b></span></div>
</td>
</tr>
<tr valign="TOP">
<td width="476">
<div align="JUSTIFY">
<span style="font-size: x-small;"><b>1.0.</b></span><span style="font-size: x-small;">
</span><span style="font-size: x-small;"><b>Introduction</b></span></div>
</td>
<td width="63">
<div align="CENTER">
<span style="font-size: x-small;"><b>01</b></span></div>
</td>
</tr>
<tr valign="TOP">
<td width="476">
<div align="JUSTIFY">
<span style="font-size: x-small;"><b>1.1.</b></span><span style="font-size: x-small;"><b>
</b></span><span style="font-size: x-small;"><b>Origin of the Report</b></span></div>
</td>
<td width="63">
<div align="CENTER">
<span style="font-size: x-small;"><b>01</b></span></div>
</td>
</tr>
<tr valign="TOP">
<td width="476">
<div align="JUSTIFY">
<span style="font-size: x-small;"><b>1.2. </b></span><span style="font-size: x-small;"><b>Objective
of Report</b></span></div>
</td>
<td width="63">
<div align="CENTER">
<span style="font-size: x-small;"><b>01</b></span></div>
</td>
</tr>
<tr valign="TOP">
<td width="476">
<span style="font-size: x-small;"><b>1.3. </b></span><span style="font-size: x-small;"><b>Scope
of the Report</b></span><br />
</td>
<td width="63">
<div align="CENTER">
<span style="font-size: x-small;"><b>01</b></span></div>
</td>
</tr>
<tr valign="TOP">
<td width="476">
<span style="font-size: x-small;"><b>1.4. </b></span><span style="font-size: x-small;"><b>Methodology</b></span><br />
</td>
<td width="63">
<div align="CENTER">
<span style="font-size: x-small;"><b>01</b></span></div>
</td>
</tr>
<tr valign="TOP">
<td width="476">
<span style="font-size: x-small;"><b>1.5. </b></span><span style="font-size: x-small;"><b>Limitations</b></span><br />
</td>
<td width="63">
<div align="CENTER">
<span style="font-size: x-small;"><b>01</b></span></div>
</td>
</tr>
<tr valign="TOP">
<td width="476">
<div align="JUSTIFY">
<span style="font-size: x-small;"><b>2.0. </b></span><span style="font-size: x-small;"><b>Organization
Overview</b></span></div>
</td>
<td width="63">
<div align="CENTER">
<span style="font-size: x-small;"><b>02</b></span></div>
</td>
</tr>
<tr valign="TOP">
<td width="476">
<span style="font-size: x-small;"><b>2.1.</b></span><span style="font-size: x-small;"><b> </b></span><span style="font-size: x-small;"><b>LG
company history</b></span><br />
</td>
<td width="63">
<div align="CENTER">
<span style="font-size: x-small;"><b>02</b></span></div>
</td>
</tr>
<tr valign="TOP">
<td width="476">
<span style="font-size: x-small;"><b>2.2.</b></span><span style="font-size: x-small;"><b>
</b></span><span style="font-size: x-small;"><b>Market coverage</b></span><br />
</td>
<td width="63">
<div align="CENTER">
<span style="font-size: x-small;"><b>02</b></span></div>
</td>
</tr>
<tr valign="TOP">
<td width="476">
<div align="JUSTIFY">
<span style="font-size: x-small;"><b>2.3. </b></span><span style="font-size: x-small;"><b>The
channel</b></span></div>
</td>
<td width="63">
<div align="CENTER">
<span style="font-size: x-small;"><b>03</b></span></div>
</td>
</tr>
<tr valign="TOP">
<td width="476">
<div align="JUSTIFY">
<span style="font-size: x-small;"><b>2.4. </b></span><span style="font-size: x-small;"><b>Distribution
Process of LG</b></span></div>
</td>
<td width="63">
<div align="CENTER">
<span style="font-size: x-small;"><b>03</b></span></div>
</td>
</tr>
<tr valign="TOP">
<td width="476">
<div align="JUSTIFY">
<span style="font-size: x-small;"><b>2.5. </b></span><span style="font-size: x-small;"><b>The
product</b></span></div>
</td>
<td width="63">
<div align="CENTER">
<span style="font-size: x-small;"><b>04</b></span></div>
</td>
</tr>
<tr valign="TOP">
<td width="476">
<div align="JUSTIFY">
<span style="font-size: x-small;"><b>2.6. </b></span><span style="color: black;"><span style="font-size: x-small;"><b>Management</b></span></span></div>
</td>
<td width="63">
<div align="CENTER">
<span style="font-size: x-small;"><b>04</b></span></div>
</td>
</tr>
<tr valign="TOP">
<td width="476">
<div align="JUSTIFY">
<span style="font-size: x-small;"><b>2.7. </b></span><span style="font-size: x-small;"><b>Controlling</b></span></div>
</td>
<td width="63">
<div align="CENTER">
<span style="font-size: x-small;"><b>04</b></span></div>
</td>
</tr>
<tr valign="TOP">
<td width="476">
<div align="JUSTIFY">
<span style="font-size: x-small;"><b>3.0. </b></span><span style="font-size: x-small;"><b>Package
enticements</b></span></div>
</td>
<td width="63">
<div align="CENTER">
<span style="font-size: x-small;"><b>05</b></span></div>
</td>
</tr>
<tr valign="TOP">
<td width="476">
<span style="font-size: x-small;"><b>3.1.</b></span><span style="font-size: x-small;"><b>
</b></span><span style="font-size: x-small;"><b>Managerial product and sales training</b></span><span style="font-size: x-small;"><b>
</b></span>
<br />
</td>
<td width="63">
<div align="CENTER">
<span style="font-size: x-small;"><b>05</b></span></div>
</td>
</tr>
<tr valign="TOP">
<td width="476">
<span style="font-size: x-small;"><b>3.2.</b></span><span style="font-size: x-small;"><b>
</b></span><span style="font-size: x-small;"><b>Regional warehousing</b></span><br />
</td>
<td width="63">
<div align="CENTER">
<span style="font-size: x-small;"><b>05</b></span></div>
</td>
</tr>
<tr valign="TOP">
<td width="476">
<span style="font-size: x-small;"><b>3.3.</b></span><span style="font-size: x-small;"><b> </b></span><span style="font-size: x-small;"><b>New
product development plans</b></span><br />
</td>
<td width="63">
<div align="CENTER">
<span style="font-size: x-small;"><b>06</b></span></div>
</td>
</tr>
<tr valign="TOP">
<td width="476">
<span style="font-size: x-small;"><b>3.4.</b></span><span style="font-size: x-small;"><b>
</b></span><span style="font-size: x-small;"><b>Market Management Manufacturer
Management</b></span><br />
</td>
<td width="63">
<div align="CENTER">
<span style="font-size: x-small;"><b>06</b></span></div>
</td>
</tr>
<tr valign="TOP">
<td width="476">
<span style="font-size: x-small;"><b>3.5. </b></span><span style="font-size: x-small;"><b>No
penalty stock rotation</b></span><br />
</td>
<td width="63">
<div align="CENTER">
<span style="font-size: x-small;"><b>06</b></span></div>
</td>
</tr>
<tr valign="TOP">
<td width="476">
<span style="font-size: x-small;"><b>3.6. </b></span><span style="font-size: x-small;"><b>List
pricing</b></span><br />
</td>
<td width="63">
<div align="CENTER">
<span style="font-size: x-small;"><b>06</b></span></div>
</td>
</tr>
<tr valign="TOP">
<td width="476">
<span style="font-size: x-small;"><b>3.7. </b></span><span style="font-size: x-small;"><b>Comprehensive
Cooperative Advertising</b></span><br />
</td>
<td width="63">
<div align="CENTER">
<span style="font-size: x-small;"><b>06</b></span></div>
</td>
</tr>
<tr valign="TOP">
<td width="476">
<span style="font-size: x-small;"><b>3.8. </b></span><span style="font-size: x-small;"><b>Price
Protection</b></span><br />
</td>
<td width="63">
<div align="CENTER">
<span style="font-size: x-small;"><b>07</b></span></div>
</td>
</tr>
<tr valign="TOP">
<td width="476">
<span style="font-size: x-small;"><b>3.9. </b></span><span style="font-size: x-small;"><b>Drop
shipment capability</b></span><span style="font-size: x-small;"><b> </b></span>
<br />
</td>
<td width="63">
<div align="CENTER">
<span style="font-size: x-small;"><b>07</b></span></div>
</td>
</tr>
<tr valign="TOP">
<td width="476">
<span style="font-size: x-small;"><b>3.10. </b></span><span style="font-size: x-small;"><b>Rapid
or Time Delivery</b></span><br />
</td>
<td width="63">
<div align="CENTER">
<span style="font-size: x-small;"><b>07</b></span></div>
</td>
</tr>
<tr valign="TOP">
<td width="476">
<span style="font-size: x-small;"><b>4.0.</b></span><span style="font-size: x-small;"> </span><span style="font-size: x-small;"><b>Channel
conflict</b></span><br />
</td>
<td width="63">
<div align="CENTER">
<span style="font-size: x-small;"><b>07</b></span></div>
</td>
</tr>
<tr valign="TOP">
<td width="476">
<span style="font-size: x-small;"><b>4.1. </b></span><span style="font-size: x-small;"><b>Over-distribution</b></span><br />
</td>
<td width="63">
<div align="CENTER">
<span style="font-size: x-small;"><b>07</b></span></div>
</td>
</tr>
<tr valign="TOP">
<td width="476">
<span style="font-size: x-small;"><b>4.2. </b></span><span style="font-size: x-small;"><b>Stocking
levels</b></span><br />
</td>
<td width="63">
<div align="CENTER">
<span style="font-size: x-small;"><b>08</b></span></div>
</td>
</tr>
<tr valign="TOP">
<td width="476">
<span style="font-size: x-small;"><b>4.3. </b></span><span style="font-size: x-small;"><b>Assigned
markets</b></span><span style="font-size: x-small;"><b> </b></span>
<br />
</td>
<td width="63">
<div align="CENTER">
<span style="font-size: x-small;"><b>08</b></span></div>
</td>
</tr>
<tr valign="TOP">
<td width="476">
<span style="font-size: x-small;"><b>4.4. </b></span><span style="font-size: x-small;"><b>Transshipping</b></span><br />
</td>
<td width="63">
<div align="CENTER">
<span style="font-size: x-small;"><b>08</b></span></div>
</td>
</tr>
<tr valign="TOP">
<td width="476">
<span style="font-size: x-small;"><b>4.5. </b></span><span style="font-size: x-small;"><b>Competition
resources</b></span><br />
</td>
<td width="63">
<div align="CENTER">
<span style="font-size: x-small;"><b>08</b></span></div>
</td>
</tr>
<tr valign="TOP">
<td width="476">
<span style="font-size: x-small;"><b>4.6. </b></span><span style="font-size: x-small;"><b>Size
of profit margin</b></span><br />
</td>
<td width="63">
<div align="CENTER">
<span style="font-size: x-small;"><b>08</b></span></div>
</td>
</tr>
<tr valign="TOP">
<td width="476">
<span style="font-size: x-small;"><b>4.7. </b></span><span style="font-size: x-small;"><b>Pricing
issues</b></span><br />
</td>
<td width="63">
<div align="CENTER">
<span style="font-size: x-small;"><b>09</b></span></div>
</td>
</tr>
<tr valign="TOP">
<td width="476">
<span style="font-size: x-small;"><b>4.8. </b></span><span style="font-size: x-small;"><b>Overselling
without regard to Availability</b></span><br />
</td>
<td width="63">
<div align="CENTER">
<span style="font-size: x-small;"><b>09</b></span></div>
</td>
</tr>
<tr valign="TOP">
<td width="476">
<span style="font-size: x-small;"><b>4.9. </b></span><span style="font-size: x-small;"><b>New
product launches</b></span><br />
</td>
<td width="63">
<div align="CENTER">
<span style="font-size: x-small;"><b>09</b></span></div>
</td>
</tr>
<tr valign="TOP">
<td width="476">
<span style="font-size: x-small;"><b>4.10. </b></span><span style="font-size: x-small;"><b>Sales
quotas</b></span><br />
</td>
<td width="63">
<div align="CENTER">
<span style="font-size: x-small;"><b>09</b></span></div>
</td>
</tr>
<tr valign="TOP">
<td width="476">
<span style="font-size: x-small;"><b>4.11. </b></span><span style="font-size: x-small;"><b>Large
account coverage</b></span><br />
</td>
<td width="63">
<div align="CENTER">
<span style="font-size: x-small;"><b>09</b></span></div>
</td>
</tr>
<tr valign="TOP">
<td width="476">
<span style="font-size: x-small;"><b>4.12. </b></span><span style="font-size: x-small;"><b>Competitor</b></span><br />
</td>
<td width="63">
<div align="CENTER">
<span style="font-size: x-small;"><b>10</b></span></div>
</td>
</tr>
<tr valign="TOP">
<td width="476">
<div align="JUSTIFY">
<span style="font-size: x-small;"><b>5.0.</b></span><span style="font-size: x-small;">
</span><span style="font-size: x-small;"><b>Better alternatives for the company</b></span></div>
</td>
<td width="63">
<div align="CENTER">
<span style="font-size: x-small;"><b>10</b></span></div>
</td>
</tr>
<tr valign="TOP">
<td width="476">
<span style="font-size: x-small;"><b>5.1. </b></span><span style="font-size: x-small;"><b>Indirect
channel</b></span><br />
</td>
<td width="63">
<div align="CENTER">
<span style="font-size: x-small;"><b>10</b></span></div>
</td>
</tr>
<tr valign="TOP">
<td width="476">
<span style="font-size: x-small;"><b>5.2. </b></span><span style="font-size: x-small;"><b>Increase
Warehouse</b></span><br />
</td>
<td width="63">
<div align="CENTER">
<span style="font-size: x-small;"><b>10</b></span></div>
</td>
</tr>
</tbody></table>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-size: small;"><b>1.</b></span><span style="font-size: small;">
</span><span style="font-size: large;"><b>I</b></span><span style="font-size: small;"><b>ntroduction</b></span></div>
<div align="JUSTIFY" style="margin-bottom: 0in; text-indent: 0.5in;">
<br />
</div>
<ol>
<li><div align="JUSTIFY" style="margin-bottom: 0in;">
<b>Origin of the
Report:</b></div>
</li>
</ol>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; margin-left: 0.5in;">
Our instructor, assigned us a report, which is a partial requirement
of the course "Distribution Management". A research was
conducted on the distribution channel of the LG Company.
</div>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" style="margin-bottom: 0in; margin-left: 0.5in; text-indent: -0.5in;">
<b>1.2 Objective of Report:</b></div>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; margin-left: 0.5in;">
The objective of this report is to asses the existing distribution
system, the impact of the Distribution process, and to find out
better alternatives for the company.</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<b>1.3 Scope
of the Report:</b></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<b> </b></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; margin-left: 0.5in;">
The report contains a brief discussion of the various activities of
the company and its distribution process, also the sales promotional
activities. Due to some limitations discussed here the departments
and its activities are not explained in details, which is been
discussed later.
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; margin-left: 0.5in;">
<br />
</div>
<ol>
<ol start="4">
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<b>Methodology:</b></div>
</li>
</ol>
</ol>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; margin-left: 0.5in;">
The data collected for this report are both secondary and primary.
Past records of the company were analyzed to gather information and
direct interviews were conducted to collect information.</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; margin-left: 0.5in;">
<br />
</div>
<ol>
<ol start="4">
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<b>Limitations:</b></div>
</li>
</ol>
</ol>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; margin-left: 0.25in;">
It was not possible for us to cover all the segmented regions of
Karachi city let alone all districts. There were also problems of
collecting the primary data from the<span style="font-size: small;">
</span>sales force. For above mentioned reasons we had to come up
with some arbitrary data.
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; text-indent: 0.25in;">
<br />
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; text-indent: 0.25in;">
<br />
</div>
<ol start="2">
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: large;"><b>O</b></span><span style="font-size: small;"><b>rganization
Overview</b></span></div>
</li>
</ol>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<ol start="2">
<ol>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;"><b>LG
company history:</b></span></div>
</li>
</ol>
</ol>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; margin-left: 0.5in;">
LG Electronics, Inc. (Korea Stock Exchange: 6657.KS) was established
in 1958 as the pioneer in the Korean consumer electronics market. The
company is a major global force in electronics and information and
communications products with more than 64,000 employees working in 76
overseas subsidiaries and marketing units around the world. With
annual total revenues of more than US $16.9 billion
(non-consolidated), LG Electronics comprises three main business
companies: Digital Display & Media, Digital Appliance,
telecommunication equipment & handset. LG Electronics' goal is to
enable the intelligent networking of digital products that will make
consumers' lives better than ever.</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<ol start="2">
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;"><b>Market
coverage:</b></span></div>
</li>
</ol>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; margin-left: 0.29in;">
For market coverage the company use intensive distribution system
by authorizing several distributor to sell products in a
given market segment. They have total 129 direct sales in the
country, 36 direct sales force in Karachi. They have their
showrooms as well. They are setting up or expansion their
channel where necessary and they also have more than one show
room in some of the areas.</div>
<ol start="2">
<ol start="3">
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;"><b>The
channel:</b></span></div>
</li>
</ol>
</ol>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; margin-left: 0.27in;">
<span style="font-size: small;">To reach the market company
use their direct sales force</span>. They have total 139 direct
sales force and to reach the regional end user company also
use their direct channel system and to serve the market
more smoothly they are planning to set up 300 showroom in
the country by 2012.</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<b>2.4
Distribution Process of LG:</b></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; text-indent: 0.5in;">
LG is an international brand world wide. They have their unique
distribution channel in Pakistan; they market their product through a
domestic renowned company known as BUTTERFLY. LG has given their
license to BUTTERFLY Company to market their product.</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; text-indent: 0.5in;">
LG import their product from KOREA and the product come to the
Karachi port and then it send to the warehouse, from where the
product delivered to the different showroom located in the country.
Lastly the showroom or the direct sales force can sell to the end
user.</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" lang="" style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" lang="" style="line-height: 150%; margin-bottom: 0in;">
<span dir="LTR" id="Frame4" style="background: rgb(255, 255, 255); border: 1px solid rgb(0, 0, 0); float: left; height: 0.88in; padding: 0.05in 0.1in; width: 1.51in;">
</span></div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<span style="font-size: medium;">Imported</span></div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<span dir="LTR" id="Frame3" style="background: rgb(255, 255, 255); border: 1px solid rgb(0, 0, 0); float: left; height: 0.88in; padding: 0.05in 0.1in; width: 1.51in;">
<div style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<span style="font-size: medium;">Warehouse</span></div>
</span>
<span dir="LTR" id="Frame2" style="background: rgb(255, 255, 255); border: 1px solid rgb(0, 0, 0); float: left; height: 0.88in; padding: 0.05in 0.1in; width: 1.13in;">
<div style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<span style="font-size: medium;">LG</span></div>
<div align="CENTER" style="margin-bottom: 0in;">
<span style="font-size: medium;">Showroom</span></div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
</span>
<span dir="LTR" id="Frame1" style="background: rgb(255, 255, 255); border: 1px solid rgb(0, 0, 0); float: left; height: 0.88in; padding: 0.05in 0.1in; width: 1.26in;">
<div style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<span style="font-size: medium;">END-USER</span></div>
</span><br />
<br />
<div align="JUSTIFY" lang="" style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" lang="" style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" lang="" style="line-height: 150%; margin-bottom: 0in;">
<span dir="LTR" id="Frame6" style="background: rgb(255, 255, 255); border: 1px solid rgb(0, 0, 0); float: left; height: 0.88in; padding: 0.05in 0.1in; width: 1.13in;">
</span></div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<span style="font-size: medium;">LG</span></div>
<div align="CENTER" style="margin-bottom: 0in;">
<span style="font-size: medium;">Showroom</span></div>
<div style="margin-bottom: 0in;">
<br />
</div>
<span dir="LTR" id="Frame5" style="background: rgb(255, 255, 255); border: 1px solid rgb(0, 0, 0); float: left; height: 0.88in; padding: 0.05in 0.1in; width: 1.13in;">
<div style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<span style="font-size: medium;">LG</span></div>
<div align="CENTER" style="margin-bottom: 0in;">
<span style="font-size: medium;">Showroom</span></div>
</span><br />
<br />
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;"><b>2.5
The product:</b></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; margin-left: 0.5in;">
<span style="color: black;">Digital Display & Media Company </span><span style="color: black;">Digital
TV, PDP, Monitor, CD-ROM Drives, DVD-ROM Drives, CD Rewritable
Recorder, DVD Player, Audio, Security System, Recording Media, Video
Phone, PC Camera, Banking Automatic System PCB </span><span style="color: black;">Digital
Appliance Company </span><span style="color: black;">Air Conditioner,
Refrigerator, Microwave Oven, Washing Machine, Vacuum Cleaner,
Compressor for Air Conditioner, Compressor for Refrigerator</span><span style="color: #666666;"><span style="font-size: xx-small;">.</span></span><br />
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="color: black;"><b>2.6
Management:</b></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; text-indent: 0.5in;">
<span style="color: black;">They have direct sales manager. Area based
manger, and also country sales manager. The sales person in
Karachi reports to the direct sales manager in country head and
the sales person in Karachi also report to the sales manager
in Islamabad. Finally all the report go to the head office
of LG.</span></div>
<div style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<div style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;"><b>2.7
Controlling:</b></span></div>
<div style="line-height: 150%; margin-bottom: 0in; text-indent: 0.5in;">
They
strictly control their work force. Each day the direct sales force
channel report everything to the head office. They record sales copy,
customer copy showroom copy and send it to the head office.</div>
<div style="line-height: 150%; margin-bottom: 0in; text-indent: 0.5in;">
<br />
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;"><b>3.
</b></span><span style="font-size: large;"><b>P</b></span><span style="font-size: small;"><b>ackage
enticements</b></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;"><b>3.1
Managerial product and sales training:</b></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
Manufacturers
train their sales person so that they will be able to sell
the product to the customer.</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;"><b>3.2
Regional warehousing:</b></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; text-indent: 0.5in;">
LG have total 9 regional warehousing in this country. 4 in
Karachi. Each of the warehousing is based on the need of
their distribution process .</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;"><b>3.3
New product development plans:</b></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; text-indent: 0.5in;">
Company let their channel to know about their new products. IT helps
them to market their product more efficiently .But the
company don’t share too much information about their new
product to the distributor.</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;"><b>3.4
Market knowledgeable manufacturer management:</b></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; text-indent: 0.5in;">
Every manufacturer need a market knowledgeable manager to care
about the distributor’s marketplace, business challenges and
customers. A lack of experience and sensitivity can easily create a
problem in the channel of distribution. LG use market knowledgeable
area manager who come to the showroom any time to observe what is
happening.</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;"><b>3.5
No penalty stock rotation:</b></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; text-indent: 0.5in;">
No penalty stock rotation is also given by the company. Each showroom
can carry as much product as it can capable of. If any showroom
cannot sell their entire product they can return their product
to the head office, though it happens very rarely.</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; text-indent: 0.5in;">
<br />
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; text-indent: 0.5in;">
<br />
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;"><b>3.6
List pricing:</b></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; text-indent: 0.5in;">
Company use their own research team to find out the list
pricing in the market. They increase and decrease the price
of their product according to their market research report.
They can decrease the price of their products at a certain level.</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;"><b>3.7
Comprehensive Cooperative Advertising:</b></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; text-indent: 0.5in;">
Though cooperative advertising allows the distributor to perform
,on a manufacturer pre approved basis, certain local market
sales promotional activities ,but because of their direct sales
force system company perform their promotion on their own way.</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;"><b>3.8
Price Protection:</b></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; text-indent: 0.5in;">
Depending on the industry ,price protection can be a major
channel policy consideration. In fast moving ,dynamic
marketplace like electronic products pricing fluctuations is
occasional and significant. Company set their price and they
don’t need to worry about because they are using their own
sales force so they don’t need to pay money if they change
the price of their product</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;"><b>3.9
Drop shipment capability:</b></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; text-indent: 0.5in;">
LG do offer drop shipment. If any distributor face any
emergency situation they can call the head office to drop the
shipment to customers location.</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;"><b>3.10
Rapid or Time Delivery:</b></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; text-indent: 0.5in;">
LG always try to deliver the product to the warehouse and
then to the showroom as soon as possible. Their average
delivery period is three days.</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;"><b>4.
</b></span><span style="font-size: large;"><b>C</b></span><span style="font-size: small;"><b>hannel
conflict</b></span></div>
<ol start="4">
<ol>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;"><b>Over-distribution:</b></span></div>
</li>
</ol>
</ol>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; text-indent: 0.25in;">
Sometime Company over distribute their product. These kinds of
problem happen when company authorizes several distributors in the
same area. LG management and sales department authorize one
distributor in each area and not facing any over saturation.
If they need to authorize more than one distributor they set up
showroom according to the demand or either they just expand
the current showroom.</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;"><b>4.2
Stocking levels:</b></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; text-indent: 0.5in;">
The primary responsibility of a showroom to maintain adequate stock
of the company’s product. Each showroom maintain a certain
amount of stock which is possible for them.</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;"><b>4.3
Assigned markets:</b></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; text-indent: 0.5in;">
Distributors want to do business in their comfort or existing
zone. When company open any new showroom in other area other
showroom sales personnel too get the chance to do business
there. If any distributor seeing that company opening a new
showroom in Karachi other showroom personnel also get the
chance to operate that showroom.</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;"><b>4.4
Transshipping:</b></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; text-indent: 0.5in;">
Out of authorized product shipments by distributor is call
transshipping. This kind of activity is harmful for the
company, because of strict control and better managerial
performance transshipping don’t happen in LG’s distribution
process.
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;"><b>4.5
Competition resources:</b></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; text-indent: 0.5in;">
Each of direct sales personnel get the training and other
sales improving performance technique what is allocated for
them. Company gives training fairly and treats them equally.</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;"><b>4.6
Size of profit margin:</b></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; text-indent: 0.5in;">
Making money is the primary target for any distributor, but
here company use direct sales force channel .They are not
transferring their cost. They invest their money to build a
distribution facility or showroom. Their profit comes through how
they charge for their product.</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;"><b>4.7
Pricing issues:</b></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; text-indent: 0.5in;">
Company who use direct sales force channel ,they are not much
worried about their pricing issues. If they would use
indirect sales force channel then there were some
possibilities of pricing issue between them and the indirect
sales force channel ,sometimes company is prevented to charge a
price by the indirect channel force.</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;"><b>4.8
Overselling without regard to Availability:</b></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; text-indent: 0.5in;">
This kind of conflict happens when distributor unethically shift
the full burden of order to the manufacturer. Direct sales
force channel of LG do not perform this kind of work , if they
need any product they call the main office to supply the
product and after that if the product is not available to
the main office then they told the customer that it will
take time to give them the product.</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;"><b>4.9
New product launches:</b></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; text-indent: 0.5in;">
When launching any new product company don’t need to pull
any distributor because of the advantage of using direct
sales force channel, whatever product they are introducing the
showroom will get the product. The company don’t need to
perform any pull strategy.</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;"><b>4.10
Sales quotas:</b></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; text-indent: 0.5in;">
LG don’t follow any sales quota system. They don’t force their
direct sales channel that they have to sell this amount or
unit of product.</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;"><b>4.11
Large account coverage: </b></span>
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; text-indent: 0.5in;">
Their direct sales force gets the advantage of large account
coverage. When they deal with any large corporate customer
they can deal with the corporate customer or the company
can also handle it directly. Company don’t interfere in the
case of large corporate when they directly contact with the
direct sales force.
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;"><b>4.12
Competitor:</b></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; margin-left: 0.5in;">
AC-General, Refrigerator-monopoly business, Washing machine-Samsung,
Microwave oven-Samsung, TV-Sony</div>
<div align="JUSTIFY" style="margin-bottom: 0in;">
</div>
<div align="JUSTIFY" style="margin-bottom: 0in;">
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<b>5.
</b><span style="font-size: large;"><b>B</b></span><b>etter
alternatives for the company</b></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<b>5.1.
Indirect channel:</b></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; text-indent: 0.5in;">
Distribution is a cost transfer business, by using indirect channel
the company can transfer the cost and can save money. Traditionally
they are spending their own money to set up a showroom which is quiet
costly. They can take the help of indirect channel.</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;"><b>5.2.
Increase Warehouse: </b></span>
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; text-indent: 0.5in;">
Now they have only 9 showroom which is very big ,but the
increasing demand of the product require them to build more
warehouse so that they can more efficiently stock their
product.</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
</div>Unknownnoreply@blogger.com0Pakistan30.375321 69.345115999999992.0650871638211541 34.18886599999999 58.685554836178845 104.50136599999999tag:blogger.com,1999:blog-7060027870662531913.post-22040146917328284132022-03-11T04:11:00.000+05:002022-03-11T04:11:57.910+05:00Shan Foods-Blue Ocean Strategy Case Study<div dir="ltr" style="text-align: left;" trbidi="on"><br />
<div class="separator" style="clear: both; text-align: center;"><br /></div><br />
<br />
<div align="center" class="MsoNormal" style="background: rgb(89, 89, 89); margin-bottom: 0in; text-align: center;"><b><span style="color: white; font-size: 13pt; letter-spacing: -0.55pt; line-height: 115%;">Shan Foods- Blue Ocean Strategy</span></b></div><div class="MsoNormal" style="margin-bottom: 0in; text-align: justify;"><span class="notranslate"><span style="background-attachment: initial; background-clip: initial; background-color: silver; background-image: initial; background-origin: initial;">An Overview</span> <o:p></o:p></span></div><div class="MsoNormal" style="margin-bottom: 0in; text-align: justify;"><span class="notranslate"><span style="font-size: 10pt; line-height: 115%;">Shan Foods was established as a cottage / home based industry selling the Recipe Mix mainly to friends</span></span><span style="font-size: 10pt; line-height: 115%;"><br />
<span class="notranslate">and family; then the demand grew and it grew so well that today it reaches Rs.3 Billion sales mark with</span><br />
<span class="notranslate">product distribution channel in 60 countries. Shan Foods is deeply rooted in Indian and Pakistani community in UK, </span><br />
<span class="notranslate">USA, Australia and Canada by frequently participate in social and cultural events.</span><span class="ib"> </span><span class="notranslate">Shan Foods has</span><span class="ib"> </span><span class="notranslate">very</span><br />
<span class="notranslate">clear-cut strategy to stay within the spice business and do not get into any other business risking the</span><br />
<span class="notranslate">potential growth opportunity. Shan Foods plays very safe game by limiting themselves to Karachi and</span><br />
<span class="notranslate">major cities and surrounding location but at the same time ensuring the customers get highest quality of</span><br />
<span class="notranslate">product and customer stays satisfied.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: 0.0001pt;"><span style="background-attachment: initial; background-clip: initial; background-color: silver; background-image: initial; background-origin: initial; font-size: 10pt;">SHAN FOOD COMPETITIVE EDGE</span><span style="font-size: 10pt;"> <o:p></o:p></span></div><div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><span style="font-size: 10pt; letter-spacing: -0.1pt;">Shan Foods always have aggressive strategy to sell as much as they can by setting price parity with the<br />
cost and keeping market price in mind. High volume is always the key strategy. Shan Food has recently<br />
launched a product line of Oriental Recipe.</span><span style="font-size: 10pt;"> <span style="letter-spacing: -0.1pt;">The new launch is a part of intensive strategy to compete with<br />
local and international Recipe Mix brand, including those from Far East. </span>One can see the strategy implemented by Shan is Think Globally, Act Locally whereby Shan is capturing middle class who can’t afford restaurant or prefer to eat home and Shan is directly competing with Knorr, a brand introduce by Unilever to offer such international cuisine Recipe Mix. Besides, further Shan tends to place the brand internationally by getting all international certification and winning award Superior t<span style="letter-spacing: -0.1pt;">aste Award by i</span>T<span style="letter-spacing: 0.1pt;">Qi.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><span style="background-attachment: initial; background-clip: initial; background-color: silver; background-image: initial; background-origin: initial; font-size: 10pt;">SHAN FOOD STRATEGIC PATH</span><span style="font-size: 10pt;"> <o:p></o:p></span></div><div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><span style="font-size: 10pt;">Shan Foods like to concentrate on single range of product with Intensive Strategy, there is no aggressive<br />
strategy to penetrate national market or diversified into other products, perhaps the market itself has<br />
enormous potential with 50% local growth and huge potential oversees where India has been dominating<br />
the world market for years with US$1.6 Billion exports (Indian Spice Board 2010). But still there is risk<br />
involve for Shan to stay within same arena. Secondly, as compare to National Foods, Shan has limited<br />
resource to grow fourfold as being a privately held company, it will have to get public in short term and<br />
plan for magnitude growth to compete with International sellers and indulge into volume pack of 40 kg<br />
bags for exports for repacking in importing country.</span><span style="font-family: 'Times New Roman', serif; font-size: 80pt;"> </span><span class="a"><span style="font-size: 10pt;"><o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: 0in; text-align: justify;"><span class="a"><span style="background-attachment: initial; background-clip: initial; background-color: silver; background-image: initial; background-origin: initial; font-size: 10pt; line-height: 115%;">Blue Ocean Strategy</span></span><span class="a"><span style="font-size: 10pt; line-height: 115%;">: it states that</span></span><span style="font-size: 10pt; line-height: 115%;"> the high growth and profits an organization can generate by creating new demand in an uncontested market space, or a "Blue Ocean", than by competing head-to-head with other suppliers for known customers in an existing industry. This is what we want to see how Shan used this strategy when it steps in to International Market. Shan foods have developed the new markets for its products using the market development strategy. They did so because they knew the opportunity of increasing demand of spices all over the world. That’s why they have moved in 4 continents of the world and competing with international rivals.</span><span style="font-size: 8pt; line-height: 115%;"><o:p></o:p></span></div><div class="MsoNormal" style="margin-bottom: 0in; text-align: justify;"><span style="background-attachment: initial; background-clip: initial; background-color: silver; background-image: initial; background-origin: initial;">International Industry Analysis</span><span style="font-size: 10pt; line-height: 115%;"> During the period from 2004 to 2009, the value of international spice imports increased, on average, by 1.9% per year, whereas the volume increased by 5.9%. In 2004, world trade in spices consisted of 1.547 million tons valued at USD2.97 billion. There was a growing trend towards the trade of processed spices during the period, which fetch higher prices. The increasing demand for value-added processing of spices such as capsicum and ginger offer business opportunities for the food and spice industries in international markets the major markets in the global spice trade are the United States, the European Union, Japan, Singapore, Saudi Arabia and Malaysia. The principal supplying countries are China, India, Madagascar, Indonesia, Vietnam, Brazil, Spain, Guatemala and Sri Lanka. Among the major spices exporters, Pakistan does not exist and enormous potential of the export market attracts the investors in this sector.<o:p></o:p></span></div><div class="MsoNormal" style="margin-bottom: 0.0001pt;"><span style="background-attachment: initial; background-clip: initial; background-color: silver; background-image: initial; background-origin: initial;">Global Scenario</span><o:p></o:p></div><div class="MsoNormal" style="margin-bottom: 0.0001pt;"><span style="font-size: 10pt;">India is the biggest player in Spicy as they have more farming land with optimize per yield capabilities and exports $ globally as they have access to local community world over as compare to Pakistan. </span><o:p></o:p></div><div class="MsoNormal" style="margin-bottom: 0.0001pt;"><br />
</div><div class="MsoNormal" style="margin-bottom: 0.0001pt;"><br /></div><div class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><span style="font-family: Symbol; font-size: 8pt;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><span style="font-size: 8pt;">Source Food and Agriculture Organization of United Nation<o:p></o:p></span></div><div class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><span style="font-family: Symbol; font-size: 8pt;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><span style="font-size: 8pt;">Indian Imports: 1, 34,260 tons valued at Rs.591.40 crores (US. $.167.00 million) <br />
(Spice Trade Board – Stats Import 2008-09)<o:p></o:p></span></div><div class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><span style="font-family: Symbol; font-size: 8pt;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><span style="font-size: 8pt;">India Exports US$1.6 Billion worth of spices - (Spice Trade Board – Stats Import 2008-09<o:p></o:p></span></div><div class="MsoNormal" style="background: rgb(247, 150, 70); margin-bottom: 0in; text-align: justify;"><span style="font-size: 10pt; line-height: 115%;">International Trade Centre (UNCTD/WTO)-Report on World Spice Market 2004-2009<o:p></o:p></span></div><div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><span style="font-size: 10pt;">The demand for branded spices business has experienced a gradual change over the past years. As mentioned earlier the advent of technology has opened a new option of export for many potential investors. However this does not imply that the demand for spices business has been affected by technology because considering the associated costs and the subsequent pricing the affordability for spices by a large population of Pakistan becomes questionable.<o:p></o:p></span></div><div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><span style="font-size: 10pt;">Branded spices are facing competition from loose spices in terms of their prices. As the branded spices are 30% more expensive than the loose spices, because of the 15% GST. The packed spices industry has average growth rate of 22% annually. And according to the chairman grocers association of Pakistan the sales of loose spices have fallen substantially.<o:p></o:p></span></div><div class="MsoNormal" style="margin-bottom: 0in; text-align: justify;"><span style="background-attachment: initial; background-clip: initial; background-color: #f79646; background-image: initial; background-origin: initial; font-size: 10pt; line-height: 115%;">Business objectives</span> <span style="font-size: 10pt; line-height: 115%;">Shan takes pride in its practices regarding client and customer interaction as derived from Islam. Their strong connection and respect for Islam drives the company’s core values. Therefore they have agreed upon not to accept anything but the best in raw material from the suppliers as Islam teaches to entertain our Islamic brothers similarly as we would treat ourselves. Driving from the same concept of Islam Shan Foods also provides quality to its utmost limits in the products that it offers. It is the main reason for their how cost as Shan Foods has the latest technology which is one of its kind in south East Asia. The V-look technology and the coal grinding technology is only an example to their dedication to provide nothing but the best to their consumers. It’s the world class quality that brings the blind trust of the consumers on Shan products that it will not only be hygienically prepared but would be secure from any harmful ingredients that loose spices offer. Value proposition of Shan Foods is to be receptive towards innovation and experimentation in food and in life, while remaining a brand that will provide the highest quality products to its customers and will never comprise on this idea. Shan food considers all major food brands, packed and loose, retailer’s brands, ready to cook or raw food as its potential competitor. The direct competition is with National Foods, Mehran, and Shehzan, Ahmeds, Young’s and the like.<o:p></o:p></span></div><div class="MsoNormal" style="margin-bottom: 0in; text-align: justify;"><span style="background-attachment: initial; background-clip: initial; background-color: #f79646; background-image: initial; background-origin: initial; font-size: 10pt; line-height: 115%;">Marketing objectives</span><span style="font-size: 10pt; line-height: 115%;"> </span><span style="font-size: 10pt; line-height: 115%;">As the strong connection of the Shan Foods owners with Islam, the company does not believe in advertisement heavily on any advertisement medium. Since the product offerings are seasonal the company does advertise in Ramadan and come with its advertising campaigns. Shan advertisement does not show any celebrity or prominent figure to drive sales; rather it just compromises of show-reel showing hands with background music and rotating dishes. The company also conducts BTL activities and holds up demonstrations of cooking with its Spices and product offerings on different venues. All the marketing strategies are customer centric or customer oriented so that it can leverage on already well-developed consumer goodwill for the company. Shan due to its consumer centric marketing strategies and with market intelligence has started targeting teenagers as they are the future decision makers in households. Shan is aiming to educate and persuade the teenage population with innovative campaigns and with demonstrations to provide them complete information on not only Shan Foods but also regarding the superior quality that if offers to them. This is a very strategic move as when the time will be right, Shan usage will increase many folds because these teenagers will then already be loyal to the Shan product offerings.<o:p></o:p></span></div><div class="MsoNormal" style="background-attachment: initial; background-clip: initial; background-color: #f79646; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;"><span style="font-size: 10pt;">Following gives a picture of what Shan Foods has achieved to date and some of its major targets for the future:<o:p></o:p></span></div><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="margin-bottom: 0.0001pt;"><span style="font-size: 10pt;">Quality control since 1981,<o:p></o:p></span></li>
<li class="MsoNormal" style="margin-bottom: 0.0001pt;"><span style="font-size: 10pt;">Quality assurance system since 2000,<o:p></o:p></span></li>
<li class="MsoNormal" style="margin-bottom: 0.0001pt;"><span style="font-size: 10pt;">Food safety management system since of 2007,<o:p></o:p></span></li>
<li class="MsoNormal" style="margin-bottom: 0.0001pt;"><span style="font-size: 10pt;">Total quality management target if 2010,<o:p></o:p></span></li>
<li class="MsoNormal" style="margin-bottom: 0.0001pt;"><span style="font-size: 10pt;">Third party lab certification target of 2012,<o:p></o:p></span></li>
<li class="MsoNormal" style="margin-bottom: 0.0001pt;"><span style="font-size: 10pt;">ISO 22000, the ISO version of HACCP (Hazard Analysis and Critical Control Point)<o:p></o:p></span></li>
</ul><div class="MsoNormal" style="margin-bottom: 0in; text-align: justify;"><br />
</div><div class="MsoNormal" style="margin-bottom: 0in; text-align: justify;"><br /></div><div class="MsoNormal" style="margin-bottom: 0in; text-align: justify;"><br />
</div><div class="MsoNormal" style="margin-bottom: 0in; text-align: justify;"><b><span style="background-attachment: initial; background-clip: initial; background-color: silver; background-image: initial; background-origin: initial; font-size: 14pt; line-height: 115%;">Instructor Note</span></b><b><span style="font-size: 14pt; line-height: 115%;"><o:p></o:p></span></b></div><div class="MsoNormal" style="margin-bottom: 0in; text-align: justify;"><span class="a"><span style="font-size: 10pt; line-height: 115%;">Shan Foods through all this time has been known for its wide range of daily products it offers. Not only by that; is Shan Foods known for its quality. Shan Foods is considered as free from all sorts of mixings in spices, people through the time has praised its quality products. Mr. Sikandar (CEO and founder) has emphasized on quality from the day one. Shan Foods ought to replenish and acquire the best quality supplies available in the market, Because of the nature of the business Shan Foods have to acquire the best and delivers the same with fresh, aromatized, healthy and safe spice packets for daily households.</span></span><span class="a"><span style="font-size: 10pt; line-height: 115%;"><o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: 0.0001pt;"><b><span style="background-attachment: initial; background-clip: initial; background-color: silver; background-image: initial; background-origin: initial;">SWOT ANALYSIS SHAN FOODS</span></b><b><o:p></o:p></b></div><div class="MsoNormal" style="margin-bottom: 0.0001pt;"><br />
</div><div class="MsoNormal" style="margin-bottom: 0.0001pt;"><span style="background-attachment: initial; background-clip: initial; background-color: silver; background-image: initial; background-origin: initial;">Strengths</span><o:p></o:p></div><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><span style="font-size: 10pt;">Shan food has a very strong heritage and legacy behind it which has given it a strong goodwill in households.<o:p></o:p></span></li>
<li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><span style="font-size: 10pt;">Shan foods enjoys an approximately 50% market share in the recipes mixes category.<o:p></o:p></span></li>
<li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><span style="font-size: 10pt;">Shan foods are a leading exporter of food items from Pakistan providing it an opportunity to tap the large global market which helps it to expand at a rapid pace.<o:p></o:p></span></li>
<li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><span style="font-size: 10pt;">Shan has a wide range of products and SKU’s available consolidating its presence in various niches and keeping its customers loyal to the brand.<o:p></o:p></span></li>
</ul><div class="MsoNormal" style="margin-bottom: 0.0001pt;"><span style="background-attachment: initial; background-clip: initial; background-color: silver; background-image: initial; background-origin: initial;">Weaknesses</span><o:p></o:p></div><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><span style="font-size: 10pt;">Shan is not present in Jams and marmalades, Ketchups categories like National foods thereby loosing an opportunity market. Many loyal Shan customers purchase National products in these categories which is causing loss of potential sales</span>.<o:p></o:p></li>
<li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><span style="font-size: 10pt;">Shan has a low market share outside Karachi in the Punjab market where National enjoys market leadership. This is due to weak distribution of Shan products in Punjab market which is causing loss of potential sales</span>.<o:p></o:p></li>
</ul><div class="MsoNormal" style="margin-bottom: 0.0001pt;"><span style="background-attachment: initial; background-clip: initial; background-color: silver; background-image: initial; background-origin: initial;">Opportunities</span><o:p></o:p></div><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><span style="font-size: 10pt;">Shan can vertically integrate to produce its own raw materials which will not only reduce costs but will also provide it more control over the quality of input.<o:p></o:p></span></li>
<li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><span style="font-size: 10pt;">Shan currently has a very low advertising spend in the FMCG industry. It can deploy brand activations and other innovative campaigns to switch customers from the loose/ unbranded segment to Shan products.<o:p></o:p></span></li>
<li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><span style="font-size: 10pt;">Shan can also horizontally expand its scope like national foods and enter the other related food categories where it can tap its loyal customers with minimal extra efforts.<o:p></o:p></span></li>
<li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><span style="font-size: 10pt;">Instead Shan has entered in to global market, more than sixty countries but still there is huge portion for Shan to develop its market and capture the international market share. <o:p></o:p></span></li>
</ul><div class="MsoNormal" style="margin-bottom: 0.0001pt;"><span style="background-attachment: initial; background-clip: initial; background-color: silver; background-image: initial; background-origin: initial;">Threats</span><o:p></o:p></div><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><span style="font-size: 10pt;">The biggest threat to Shan is the high inflation in Pakistan coupled by a global recession which is putting pressure on the profits and sales.<o:p></o:p></span></li>
<li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><span style="font-size: 10pt;">The prevalence of counterfeit products is also threat to Shan causing loss in goodwill and potential sales.<o:p></o:p></span></li>
<li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><span style="font-size: 10pt;">The emergence of newer brand with deep pockets can also damage Shan’s market share due to heavy advertisement while keeping the product quality close to that of Shan.</span><span style="font-size: 10pt;"><o:p></o:p></span></li>
<li class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><span style="font-size: 10pt;">As Shan is now playing in the Global Market so all the global competitors can be the biggest threat for Shan foods because they can better understand their culture and trends.</span><span style="font-size: 10pt;"><o:p></o:p></span></li>
</ul><div class="MsoNormal" style="background: rgb(247, 150, 70); margin-bottom: 0in; text-align: justify;">Companies & Competitors Market Share of Branded Spices<o:p></o:p></div><table align="left" border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; border: none; margin-left: 6.75pt; margin-right: 6.75pt; mso-border-bottom-alt: solid #C0504D 1.0pt; mso-border-top-alt: solid #C0504D 1.0pt; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-table-anchor-horizontal: column; mso-table-anchor-vertical: paragraph; mso-table-left: left; mso-table-lspace: 9.0pt; mso-table-rspace: 9.0pt; mso-table-top: .05pt; mso-yfti-tbllook: 1184;"><tbody>
<tr style="height: 10.55pt; mso-yfti-firstrow: yes; mso-yfti-irow: 0;"> <td style="border-bottom: 1pt solid rgb(192, 80, 77); border-left: none; border-right: none; border-top: 1pt solid rgb(192, 80, 77); height: 10.55pt; padding: 0in 5.4pt; width: 69.3pt;" valign="top" width="92"><div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><b><span style="color: #943634;">Company<o:p></o:p></span></b></div></td> <td style="border-bottom: 1pt solid rgb(192, 80, 77); border-left: none; border-right: none; border-top: 1pt solid rgb(192, 80, 77); height: 10.55pt; padding: 0in 5.4pt; width: 76.4pt;" valign="top" width="102"><div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><b><span style="color: #943634;">Market Share 2006<o:p></o:p></span></b></div></td> <td style="border-bottom: 1pt solid rgb(192, 80, 77); border-left: none; border-right: none; border-top: 1pt solid rgb(192, 80, 77); height: 10.55pt; padding: 0in 5.4pt; width: 60.05pt;" valign="top" width="80"><div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><br />
</div><div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><b><span style="color: #943634;">2007<o:p></o:p></span></b></div></td> <td style="border-bottom: 1pt solid rgb(192, 80, 77); border-left: none; border-right: none; border-top: 1pt solid rgb(192, 80, 77); height: 10.55pt; padding: 0in 5.4pt; width: 71.95pt;" valign="top" width="96"><div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><br />
</div><div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><b><span style="color: #943634;">2008<o:p></o:p></span></b></div></td> <td style="border-bottom: 1pt solid rgb(192, 80, 77); border-left: none; border-right: none; border-top: 1pt solid rgb(192, 80, 77); height: 10.55pt; padding: 0in 5.4pt; width: 76pt;" valign="top" width="101"><div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><br />
</div><div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><b><span style="color: #943634;">2009<o:p></o:p></span></b></div></td> <td style="border-bottom: 1pt solid rgb(192, 80, 77); border-left: none; border-right: none; border-top: 1pt solid rgb(192, 80, 77); height: 10.55pt; padding: 0in 5.4pt; width: 72.8pt;" valign="top" width="97"><div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><br />
</div><div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><b><span style="color: #943634;">Growth<o:p></o:p></span></b></div></td> </tr>
<tr style="height: 5.4pt; mso-yfti-irow: 1;"> <td style="background: rgb(239, 211, 210); border: none; height: 5.4pt; padding: 0in 5.4pt; width: 69.3pt;" valign="top" width="92"><div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><b><span style="color: #943634;">Shan<o:p></o:p></span></b></div></td> <td style="background: rgb(239, 211, 210); border: none; height: 5.4pt; padding: 0in 5.4pt; width: 76.4pt;" valign="top" width="102"><div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><span style="color: #943634;">1.2<o:p></o:p></span></div></td> <td style="background: rgb(239, 211, 210); border: none; height: 5.4pt; padding: 0in 5.4pt; width: 60.05pt;" valign="top" width="80"><div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><span style="color: #943634;">1.68<o:p></o:p></span></div></td> <td style="background: rgb(239, 211, 210); border: none; height: 5.4pt; padding: 0in 5.4pt; width: 71.95pt;" valign="top" width="96"><div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><span style="color: #943634;">2.352<o:p></o:p></span></div></td> <td style="background: rgb(239, 211, 210); border: none; height: 5.4pt; padding: 0in 5.4pt; width: 76pt;" valign="top" width="101"><div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><span style="color: #943634;">3.3<o:p></o:p></span></div></td> <td style="background: rgb(239, 211, 210); border: none; height: 5.4pt; padding: 0in 5.4pt; width: 72.8pt;" valign="top" width="97"><div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><span style="color: #943634;">40%<o:p></o:p></span></div></td> </tr>
<tr style="height: 5.2pt; mso-yfti-irow: 2;"> <td style="border: none; height: 5.2pt; padding: 0in 5.4pt; width: 69.3pt;" valign="top" width="92"><div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><b><span style="color: #943634;">National<o:p></o:p></span></b></div></td> <td style="border: none; height: 5.2pt; padding: 0in 5.4pt; width: 76.4pt;" valign="top" width="102"><div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><span style="color: #943634;">1.2<o:p></o:p></span></div></td> <td style="border: none; height: 5.2pt; padding: 0in 5.4pt; width: 60.05pt;" valign="top" width="80"><div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><span style="color: #943634;">1.5<o:p></o:p></span></div></td> <td style="border: none; height: 5.2pt; padding: 0in 5.4pt; width: 71.95pt;" valign="top" width="96"><div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><span style="color: #943634;">2.5<o:p></o:p></span></div></td> <td style="border: none; height: 5.2pt; padding: 0in 5.4pt; width: 76pt;" valign="top" width="101"><div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><span style="color: #943634;">3.2<o:p></o:p></span></div></td> <td style="border: none; height: 5.2pt; padding: 0in 5.4pt; width: 72.8pt;" valign="top" width="97"><div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><span style="color: #943634;">40%<o:p></o:p></span></div></td> </tr>
<tr style="height: 5.4pt; mso-yfti-irow: 3;"> <td style="background: rgb(239, 211, 210); border: none; height: 5.4pt; padding: 0in 5.4pt; width: 69.3pt;" valign="top" width="92"><div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><b><span style="color: #943634;">Chef’s<o:p></o:p></span></b></div></td> <td style="background: rgb(239, 211, 210); border: none; height: 5.4pt; padding: 0in 5.4pt; width: 76.4pt;" valign="top" width="102"><div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><span style="color: #943634;">0.45<o:p></o:p></span></div></td> <td style="background: rgb(239, 211, 210); border: none; height: 5.4pt; padding: 0in 5.4pt; width: 60.05pt;" valign="top" width="80"><div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><span style="color: #943634;">0.63<o:p></o:p></span></div></td> <td style="background: rgb(239, 211, 210); border: none; height: 5.4pt; padding: 0in 5.4pt; width: 71.95pt;" valign="top" width="96"><div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><span style="color: #943634;">0.882<o:p></o:p></span></div></td> <td style="background: rgb(239, 211, 210); border: none; height: 5.4pt; padding: 0in 5.4pt; width: 76pt;" valign="top" width="101"><div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><span style="color: #943634;">1.2348<o:p></o:p></span></div></td> <td style="background: rgb(239, 211, 210); border: none; height: 5.4pt; padding: 0in 5.4pt; width: 72.8pt;" valign="top" width="97"><div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><span style="color: #943634;">15%<o:p></o:p></span></div></td> </tr>
<tr style="height: 5.4pt; mso-yfti-irow: 4; mso-yfti-lastrow: yes;"> <td style="border-bottom: solid #C0504D 1.0pt; border: none; height: 5.4pt; padding: 0in 5.4pt; width: 69.3pt;" valign="top" width="92"><div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><b><span style="color: #943634;">Others<o:p></o:p></span></b></div></td> <td style="border-bottom: solid #C0504D 1.0pt; border: none; height: 5.4pt; padding: 0in 5.4pt; width: 76.4pt;" valign="top" width="102"><div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><span style="color: #943634;">0.15<o:p></o:p></span></div></td> <td style="border-bottom: solid #C0504D 1.0pt; border: none; height: 5.4pt; padding: 0in 5.4pt; width: 60.05pt;" valign="top" width="80"><div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><span style="color: #943634;">0.21<o:p></o:p></span></div></td> <td style="border-bottom: solid #C0504D 1.0pt; border: none; height: 5.4pt; padding: 0in 5.4pt; width: 71.95pt;" valign="top" width="96"><div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><span style="color: #943634;">0.294<o:p></o:p></span></div></td> <td style="border-bottom: solid #C0504D 1.0pt; border: none; height: 5.4pt; padding: 0in 5.4pt; width: 76pt;" valign="top" width="101"><div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><span style="color: #943634;">0.4116<o:p></o:p></span></div></td> <td style="border-bottom: solid #C0504D 1.0pt; border: none; height: 5.4pt; padding: 0in 5.4pt; width: 72.8pt;" valign="top" width="97"><div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><span style="color: #943634;">5%<o:p></o:p></span></div></td> </tr>
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</div></div>Unknownnoreply@blogger.com0Pakistan30.375321 69.345115999999992.0650871638211541 34.18886599999999 58.685554836178845 104.50136599999999tag:blogger.com,1999:blog-7060027870662531913.post-25133037270698225942022-03-11T04:10:00.000+05:002022-03-11T04:10:44.690+05:00Trader's in Pakistan<div dir="ltr" style="text-align: left;" trbidi="on">
Through this blog you can find the traders name who deals in various goods according to their specialty and business experience. Pakistan import and export community deals almost in aspect of life deals in almost all kinds of goods.<br />
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Name of Trader and their contact details is listed as soon as possible.<br />
<br />
On 08-Jan-2012 Trader's name are available<br />
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Business Name: Dar Rahmat Traders<br />Detail: we deal in all kind of packing machinery and packing material & packing tapes<br />Contact Name: Muhammad Shahzad<br />Address: kot abdul malik sheikhupura rd lahore<br />Phone No: 0423-5017608<br />Email: rahmattraders@gmail.com<br />Website URL: www.mgheng.com<br />Edit<br /><br />Business Name: mudassar traders<br />Detail: deal in all kind of cloth<br />Contact Name: Mudassar Shahzad<br />Address: gunj bazar muguhalpura<br />Phone No: 03004680208<br />Email: mian_mudassar786@live.com<br />Website URL: www.mudassartraders.com<br />Edit<br /><br />Business Name: ELAHI TRADERS<br />Detail: Importer of Betel in Pakistan also Deals in all kind of Printing<br />Contact Name: REHAN ELAHI<br />Address: 16-Mayo Hospital Road,Near Eye Ward, Lahore<br />Phone No: 04237231840<br />Email: ali_raza_atoz@yahoo.com<br />Website URL: <br />Edit<br /><br />Business Name: mz prime telecom<br />Detail: hole sale rate 1202.1203.5030.1661.1662.5130.1208.1209.or b modelz hai<br />Contact Name: raheel naveed<br />Address: hall road paradise center<br />Phone No: 0321-5511114<br />Email: raheel_009@hotmail.com<br />Website URL: www.prime telecom.com<br />Edit<br /><br />Business Name: 3A Internatioanl<br />Detail: Manufacturing, Import and supplies of Textile Machinery Sapres<br />Contact Name: Usman Kausar<br />Address: 53-A-3, Gulberg 3,<br />Phone No: + 92 (42) 35878252<br />Email: kausar@3aintl.com<br />Website URL: <br />Edit<br /><br />Business Name: K.T.Z INTERNATIONAL<br />Detail: Deals in Paint, Chemicals, M/C Tools & Machinery, Raw Materials specially in Waste Paper.<br />Contact Name: ZEESHAN ASIF<br />Address: Suite No.21, 2nd floor raja chamber, 35-queens road.<br />Phone No: 0092427532499<br />Email: business_attraction@yahoo.com<br />Website URL: <br />Edit<br /><br />Business Name: CANDID TRADERS<br />Detail: import export custom clearing, Freight Farwarding and Shippomg agents<br />Contact Name: ZEESHAN MEHDI<br />Address: 4 / G-4<br />Phone No: 0300 4050046/ 0426101949<br />Email: candid_traders@yahoo.com<br />Website URL: <br />Edit<br /><br />Business Name: AL-RAFY IMPEX<br />Detail: Trading<br />Contact Name: Muhammad Ashfaq<br />Address: 2nd Floor, Al-Flah Market, Abpara Stop, Wahdat Road, Lahore<br />Phone No: +92 42 8466837<br />Email: alrafyimpex@gmail.com<br />Website URL: <br />Edit<br /><br />Business Name: Usman Enterprises (Pvt) Ltd<br />Detail: Importer of paper, dry fruits and exporter of confectionery items.Importer of Mondi malaysia and china paper products.<br />Contact Name: Usman malik<br />Address: H-1247 Akbari mandi<br />Phone No: 03009418791<br />Email: maniz_universe@yahoo.com<br /><br /><br /><br />Business Name: ZALCON INTERNATIONAL<br />Detail: <br />Contact Name: SHAHID SARFARAZ<br />Address: A 47 ZALCON HOUSE KAECHS kARACHI<br />Phone No: 92-21-35447262<br />Email <br />Website URL <br /><br />Business Name: birds seller<br />Detail: birds sellers,<br />Contact Name: ali<br />Address: old subzi mandi ,house no. 546<br />Phone No: 02134941423<br />Email anum_pure22@yahoo.com<br />Website URL <br /><br />Business Name: Alina Imports Inc<br />Detail: Leading Imports, Export Organization in North America, dealing IN hom Textile<br />Contact Name: Mrs Shah Qureshy<br />Address: 6400 N NORTHWESY hWY<br />Phone No: 773 931 7555<br />Email alinaimports@yahoo.com<br />Website URL www.alinaimports.com<br /><br />Business Name: Mascot Chemicals<br />Detail: Deal in Pharmaceutical raw material<br />Contact Name: tariq masood shah<br />Address: #658-P, Johar Town, Lahore<br />Phone No: 0092-300-4013441<br />Email mascotch@gmail.com<br />Website URL www.mascot.pk<br /><br />Business Name: DAN.IV:srl<br />Detail: import export used machines: caterpillar, komatsu, volvo, hitachi,jcb.<br />Contact Name: Daniela<br />Address: Via Montegrappa/2<br />Phone No: +39883582895<br />Email info@daniv.it<br />Website URL www.daniv.it<br /><br />Business Name: Dan.iv.srl<br />Detail: Import export used machines: caterpillar, komatsu, volvo, jcb, hitachi<br />Contact Name: Daniela<br />Address: Via Montegrappa/2<br />Phone No: +39883582895<br />Email info@daniv.it<br />Website URL www.daniv.it<br /><br />Business Name: DAN.IV SRL<br />Detail: import export used caterpillar komatsu, volvo hitachi, jcb machines<br />Contact Name: Daniela<br />Address: VIA MONTEGRAPPA/2<br />Phone No: +39883582885<br />Email info@dani.it<br />Website URL www.daniv.it<br /><br />Business Name: AL MADINA EXIM<br />Detail: AL MADINA EXIM Mobs: +91- 9879879786 E-MAIL: khlil786@yahoo.com Skype : almadinaexim 9,Gaikwadi Corner Bhistiwad Gpo Box 313 Rajkot 360 001 (Gujarat) INDIA Dear! AS SLAMO ALYQUM W RHEMAT ALLAH W BARQAT HOO BEST OFFER FRESH GINGER 1200 US $ C&F KARACHI PORT & WAGHA BORDER We are the leading suppliers of all types of FRESH FRUITS AND VEGETABLES FRESH AND DEHYDRATE ONIONS - SPICES & MANGO With all vegetables and fruits being in cultivation and marketed by us, we see to the fact that all our eatables are fresh and tasty. Our fruits and vegetable are safely packed Al Madina Exim was established for supplying Fresh Fruits & Vegetables like: Onions & Potatoes all across the globe. Our products ensure rich taste, aroma, variety and reasonable price. We have always engaged ourselves in constant research to better understand the market dynamics and the choices of the end users. With our huge infrastructure, dedicated team and commitment towards customer satisfaction, we have catered to our customers from all over the world. Our Products We export and supply a wide range of agro products including fresh fruits, fresh vegetables. The products we export are: Aqrticulture Seeds Pulses Fresh Fruits Fresh Vegetables Fresh Onions Potatoes Groundnut seeds Sesame seeds Red Splits Lentils Our Membership National Horticulture Research & Development Foundation-NHRDF National Agriculture Co-operative Marketing Federation of India Ltd. NAFED Agricultural & Processed Food Products Export Development Authority - APEDA -Spices Board IF YOU ARE INTERESTED IN OUR PRODUCTS, PLEASE FEEL FREE TO CONTACT US TO GET MORE INFORMATION. THANKING YOU IN ANTICIPATION, YOURS TRULY, FOR, M. AYUB<br />Contact Name: Mohmmad Ayub<br />Address: AL MADINA EXIM Mobs: +91- 9879879786 E-MAIL: khlil786@yahoo.com Skype : almadinaexim 9,Gaikwadi Corner Bhistiwad Gpo Box 313 Rajkot 360 001 (Gujarat) INDIA<br />Phone No: 00919879879786<br />Email khlil786@yahoo.com<br />Website URL www.almadina.biz<br /><br />Business Name: MALIK ASLAM BASHIR TRANSPORTERS<br />Detail: Transporters, Importer & Exporter<br />Contact Name: AB Malik<br />Address: 25 saigal Bros Building, West Wharf Road Karachi Sindh<br />Phone No: 021-32312497<br />Email falara19@hotmail.com<br />Website URL <br /><br />Business Name: Dar Rahmat Traders<br />Detail: we deal in all kind of packing machinery and packing material & packing tapes<br />Contact Name: Muhammad Shahzad<br />Address: kot abdul malik sheikhupura rd lahore<br />Phone No: 0423-5017608<br />Email rahmattraders@gmail.com<br />Website URL www.mgheng.com<br /><br />Business Name: MRNSNSIT<br />Detail: HOW CAN I SERVED YOU !!! ONLY SERIOUS ONE ! Don`t hesitate to let us know with all details WHAT DO YOU WANT TO BUY / SALE CONTACT : E-MAIL : mrnsnsit@cyber.net.pk,mrnsnsit@yahoo.com,mrnsnsit@gmail.com,hapynews124@hotmail.com TO CHECK OUR WORKING !!! Thanks. E-MAIL : mrnsnsit@cyber.net.pk,mrnsnsit@yahoo.com,mrnsnsit@gmail.com,hapynews124@hotmail.com FROM : NAVEED IBRAHIM, mobile : +923142227830 FAX : +92 21 36673246 P.O.BOX : 10814, P.C : 74700 KARACHI-33 (PAKISTAN)<br />Contact Name: S N IBRAHIM<br />Address: P.O.BOX : 10814, P.C : 74700 KARACHI-33 (PAKISTAN)<br />Phone No: 923142227830<br />Email mrnsnsit@gmail.com<br />Website URL <br /><br />Business Name: King Industries<br />Detail: Dear Sir or Madam, For Latest Article of Leather Jackets,Moto & Auto Gloves,Boxing Gloves,Grappling Gloves & All Leather Accessories please log on www.kingleatherwear.com We are Manufacturig & Exporting Brilliant Leather Garments since 1990. Finest Quality, Optimum prices & Your satisfaction are our Priorities. Upon your first intrest,We make sure we will be your final choice by all strategic views. Your any kind of design & logo we can produce easily. If have you need any more information about products or us so you are welcome. Waiting your Interest! Regards Maher.Shahbaz Manager. King Industries, Tufail Plaza, Karim Pura Road, Sialkot- 51310, Pakistan. Tel: 0092-52-4589720 Cell:0092-300-9619201 www.kingleatherwear.com e-mail: order@kingleatherwear.com<br />Contact Name: Maher Shahbaz<br />Address: King Industries, Tufail plaza karimpura road, Sialkot,Pakistan.<br />Phone No: 0092-300-9619201<br />Email order@kingleatherwear.com<br />Website URL www.kingleatherwear.com<br /><br />Business Name: mudassar traders<br />Detail: deal in all kind of cloth<br />Contact Name: Mudassar Shahzad<br />Address: gunj bazar muguhalpura<br />Phone No: 03004680208<br />Email mian_mudassar786@live.com<br />Website URL www.mudassartraders.com<br /><br />Business Name: ELAHI TRADERS<br />Detail: Importer of Betel in Pakistan also Deals in all kind of Printing<br />Contact Name: REHAN ELAHI<br />Address: 16-Mayo Hospital Road,Near Eye Ward, Lahore<br />Phone No: 04237231840<br />Email ali_raza_atoz@yahoo.com<br />Website URL <br /><br />Business Name: wz trading llc<br />Detail: sale car parts<br />Contact Name: muhammad waqas<br />Address: noor market plaza square karachi pakistan<br />Phone No: 03222210478<br />Email mwaqas2009@live.com<br />Website URL <br /><br />Business Name: waqas zia trading<br />Detail: i m deal only sale car parts toyota honda mercedes mitsubishi hino nissan caterpillar cummins forklift<br />Contact Name: muhammad waqas<br />Address: noor market plaza square karachi pakistan<br />Phone No: 0322-2210478<br />Email mwaqas2009@live.com<br />Website URL <br /><br />Business Name: Medical Tools<br />Detail: Manufacturers of Surgical Dental Instruments<br />Contact Name: M. Umar<br />Address: Islam Street, Islamia Park, Nasir Road, Sialkot<br />Phone No: <br />Email <br />Website URL http://www.medical-tools.com<br /><br />Business Name: Pakistan.Beginthier.nl<br />Detail: Webdirectory with all kind of websites regarding Pakistan, business, tourism, hotels, cultural sites<br />Contact Name: Marouska<br />Address: nvt<br />Phone No: <br />Email pakistan@beginthier.nl<br />Website URL http://pakistan.beginthier.nl<br /><br />Business Name: mz prime telecom<br />Detail: hole sale rate 1202.1203.5030.1661.1662.5130.1208.1209.or b modelz hai<br />Contact Name: raheel naveed<br />Address: hall road paradise center<br />Phone No: 0321-5511114<br />Email raheel_009@hotmail.com<br />Website URL www.prime telecom.com<br /><br /><br />usiness Name: M.J IMPEX<br />Detail: we are one of the leading exporter of red and white onion, Rwa cotton bales, cotton seed and cotton seed canke from india. we also export dehdrated onion product. we are importing cotton yarn waste.<br />Contact Name: Mr.Anwarali Badami<br />Address: gol Bazar, mahuva364290<br />Phone No: 02844-294024<br />Email mjbadami786@yahoo.co.in<br />Website URL <br /><br />Business Name: MJ IMPEX<br />Detail: we are one of the leading exporter of red and white onion, Rwa cotton bales, cotton seed and cotton seed canke from india. we also export dehdrated onion product. we are importing cotton yarn waste.<br />Contact Name: Mr.Anwarali Badami<br />Address: Main Bazar, mahuva364290<br />Phone No: 02844-294024<br />Email mjbadami786@yahoo.co.in<br />Website URL <br /><br />Business Name: M.Hanif Goods Transport Co<br />Detail: Local Container Goods Transport Service in Karachi Container Shifting<br />Contact Name: Naseer<br />Address: Room# 25 West wharf Road Karachi<br />Phone No: 021-32202021<br />Email Transport901@hotmail.com<br />Website URL <br /><br />Business Name: pak qatar imp & exp co w.l.l<br />Detail: Company Profile: Pak Qatar Import and Export Company W.L.L. P.O.Box 24786 Doha Qatar is a trading company based in Doha Qatar which has brought out a new trend of trading business in the market and was registered in Qatar recently. The main theme of the formation of the company is to provide customized solutions to all the businesses and individual corporative customers in their daily and periodical requirements. Basic theme of the formation of the company is to promote Pakistani products in the local market herein Qatar and Qatari products like Fertilizers, petroleum by products etc back to Pakistani market especially and the whole world as a general. Recently company has stated its operations in Qatar Market and in the long the run shall expand its business to whole middle east in the first stage and in other countries in the long run. Products We deals in following products:- Safety Products: - Leather Products Safety Gloves, working gloves all types, welding gloves all types, nomax gloves, Safety Shoes etc. Textile products Safety Cover all, work pant shirt, cotton coverall, poly-cotton coverall, nomax coverall PVC Products: Safety helmet Hotel and hospital accessories: Bed sheets, towels, Table cloth, lab coat, chef coat, uniforms, fine cutlery sets Food Items Pakistani Super Kernel Basmati Rice Polished, Double Polished and unpolished, saila Rice etc Dental and Surgical instruments: Very high quality dental and surgical instruments made of stainless steel Sports items: all sports accessories and kits , football volleyball, hockey,etc<br />Contact Name: A. Rehman<br />Address: P.O.BOX NO-24786, DOHA- QATAR.<br />Phone No: +974-5255318<br />Email pakqatarimpex@gmail.com<br />Website URL www.<br /><br />Business Name: 3A Internatioanl<br />Detail: Manufacturing, Import and supplies of Textile Machinery Sapres<br />Contact Name: Usman Kausar<br />Address: 53-A-3, Gulberg 3,<br />Phone No: + 92 (42) 35878252<br />Email kausar@3aintl.com<br />Website URL <br /><br />Business Name: Birds & Animals Business Association of Pakistan<br />Detail: Live Birds & Animals<br />Contact Name: Syed.Airaj.Ahmed<br />Address: 605-A Block 12 Gulberg F.B.Area<br />Phone No: 21-6035728<br />Email birdanimalassociation@hotmail.com<br />Website URL <br /><br />Business Name: Rehmatay Yazdan Trading<br />Detail: We manufacture & Export Cotton Shopping Bags, Promotional Nags, Sports Goods, Footballs, Sports Balls.<br />Contact Name: Rehmat<br />Address: Subhan chowk<br />Phone No: 00923078855119<br />Email tepak@brain.net.pk<br />Website URL <br /><br />Business Name: HYADES ENTERPRISES<br />Detail: Surgical Instrument<br />Contact Name: Shafqat Ahmad<br />Address: 37-Ali Park Pak Pura, Sialkot Pakistan<br />Phone No: 0092 333 4121234<br />Email info@hyades.com.pk<br />Website URL www.hyades.com.pk<br /><br />Business Name: AlHaq Internaional<br />Detail: Importer/exporter, General Order Supplier, Advertising & Printing<br />Contact Name: Haris-ul-Haq<br />Address: Chandi chowk, rawalpindi<br />Phone No: 051-4571111<br />Email harisulhaq@hotmail.com<br />Website URL N/A<br /><br />Business Name: automotive<br />Detail: compressor side plate, clutch plate, piston ring, rocker lever, repair kit, shaft, oil pump, gear, pinion, axle, rubber mounting, tie rod end, washer, bracket, brake spider, steering shaft, starter motor, water temp sending, hydraulic, cylinder, thrust bearing, cross shaft, banjo, cap, hand primer, truck, spare, parts, exporter, manufacturer, supplier, dealer, distributor, motor, echipamente part, electric, pieces de moteur, tracteur pieces detachees, Pieces hydrauliques, Pieces, Pieces electriques, truck spares, truck parts, Pieces de truck ,Spare parts,Pieces etaches,Auto parts,Pieces,automobile,Agricultural, engine, volvo, Gears, Gear Box,<br />Contact Name: WINDSOR EXPORTS<br />Address: Windsor Exports Plot-766,Phase city-II,Sec-37,<br />Phone No: 0124-4323900<br />Email windsorvolvo@gmail.com<br />Website URL http://www.volvosparesandparts.com<br /><br />
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</div>Unknownnoreply@blogger.com5Pakistan30.375321 69.345115999999992.0650871638211541 34.18886599999999 58.685554836178845 104.50136599999999tag:blogger.com,1999:blog-7060027870662531913.post-53816184345656676682022-03-11T04:09:00.000+05:002022-03-11T04:09:27.464+05:00Unilever Paksitan Ltd SWOT, QSPM Matrix, Strategy, CPM Matrix<div dir="ltr" style="text-align: left;" trbidi="on">
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Unilever Paksitan Ltd. SWOT,QSPM Matrix,Strategy,CPM Matrix
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of Contents</b></u></span></span></div>
<ol>
<li><div align="LEFT" class="western" style="line-height: 0.17in; margin-bottom: 0.08in; margin-top: 0.17in;">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Executive
Summary</b></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>..
3</b></span></span></span></div>
</li>
<li><div align="LEFT" class="western" style="line-height: 0.17in; margin-bottom: 0.08in; margin-top: 0.17in;">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Letter
of Acknowledgement</b></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>.
4</b></span></span></span></div>
</li>
<li><div align="LEFT" class="western" style="line-height: 0.17in; margin-bottom: 0.08in; margin-top: 0.08in;">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Introduction</b></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>..
5</b></span></span></span></div>
<ol>
<ol type="i">
<li><div align="LEFT" class="western" style="line-height: 0.17in; margin-bottom: 0.08in; margin-top: 0.08in;">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>Introduction
of Unilever Pakistan</i></span></span></span></div>
</li>
<li><div align="LEFT" class="western" style="line-height: 0.17in; margin-bottom: 0.08in; margin-top: 0.08in;">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>Overview
of Unilever Pakistan</i></span></span></span></div>
</li>
<li><div align="LEFT" class="western" style="line-height: 0.17in; margin-bottom: 0.08in; margin-top: 0.08in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>Accountability
towards Stakeholders</i></span></span></div>
</li>
</ol>
</ol>
</li>
</ol>
<div align="LEFT" class="western" style="line-height: 0.17in; margin-bottom: 0.08in; margin-left: 1.5in; margin-top: 0.08in;">
<br /><br />
</div>
<ol start="4">
<li><div align="LEFT" class="western" style="line-height: 0.17in; margin-bottom: 0.08in; margin-top: 0.08in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Facts & Figures</b></span></span></div>
</li>
</ol>
<div align="LEFT" class="western" style="line-height: 0.17in; margin-bottom: 0.08in; margin-left: 1in; margin-top: 0.08in;">
<br /><br />
</div>
<ol start="5">
<li><div align="LEFT" class="western" style="line-height: 0.17in; margin-bottom: 0.08in; margin-top: 0.08in;">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>.</i></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Introduction
to our Brands</b></span></span></span></div>
<ol>
<ol type="i">
<li><div align="LEFT" class="western" style="line-height: 0.17in; margin-bottom: 0.08in; margin-top: 0.08in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>Food Brands</i></span></span></div>
</li>
<li><div align="LEFT" class="western" style="line-height: 0.17in; margin-bottom: 0.08in; margin-top: 0.08in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>Personal Care</i></span></span></div>
</li>
<li><div align="LEFT" class="western" style="line-height: 0.17in; margin-bottom: 0.08in; margin-top: 0.08in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>Home Care</i></span></span></div>
</li>
</ol>
</ol>
</li>
</ol>
<div align="LEFT" class="western" style="line-height: 0.17in;">
<br />
</div>
<ol start="6">
<li><div align="LEFT" class="western" style="line-height: 0.17in; margin-bottom: 0.08in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Offices and Sites.</b></span></span></div>
<ol>
<ol type="i">
<li><div align="LEFT" class="western" style="line-height: 0.17in; margin-bottom: 0.08in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>Offices</i></span></span></div>
</li>
<li><div align="LEFT" class="western" style="line-height: 0.17in; margin-bottom: 0.08in;">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>Sites</i></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>..
6</i></span></span></span></div>
</li>
</ol>
</ol>
</li>
</ol>
<div align="LEFT" class="western" style="line-height: 0.17in; margin-bottom: 0.08in; margin-top: 0.17in;">
<br /><br />
</div>
<ol start="7">
<li><div align="LEFT" class="western" style="line-height: 0.17in; margin-bottom: 0.33in; margin-top: 0.17in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Sales and Revenue</b></span></span></div>
</li>
<li><div align="LEFT" class="western" style="line-height: 0.17in; margin-bottom: 0.33in; margin-top: 0.17in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>No. of Employees</b></span></span></div>
</li>
<li><div align="LEFT" class="western" style="line-height: 0.17in; margin-bottom: 0.17in;">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Strategy
Formulation</b></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>..
10</b></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b> - Stage
I</b></span></span></span></div>
<ol>
<ol type="i">
<li><div align="LEFT" class="western" style="line-height: 0.17in; margin-bottom: 0.08in;">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>Vision
Statement</i></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>.
10</i></span></span></span></div>
</li>
<li><div align="LEFT" class="western" style="line-height: 0.17in; margin-bottom: 0.08in;">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>Mission
Statement</i></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>.
11</i></span></span></span></div>
</li>
<li><div align="LEFT" class="western" style="line-height: 0.17in; margin-bottom: 0.08in;">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>Critical
Views</i></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>.
12</i></span></span></span></div>
</li>
<li><div align="LEFT" class="western" style="line-height: 0.17in; margin-bottom: 0.08in;">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>Proposed
Mission Statement</i></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>.
12</i></span></span></span></div>
</li>
<li><div align="LEFT" class="western" style="line-height: 0.17in; margin-bottom: 0.08in;">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>Proposed
Vision</i></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>.
12</i></span></span></span></div>
</li>
</ol>
</ol>
</li>
</ol>
<div align="LEFT" class="western" style="line-height: 0.17in; margin-left: 0.15in; margin-top: 0.08in;">
<br />
</div>
<ol start="10">
<li><div align="LEFT" class="western" style="line-height: 0.17in; margin-top: 0.17in;">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Input
Stage - The External Audit / Assessment</b></span></span></span></div>
</li>
</ol>
<div align="LEFT" class="western" style="line-height: 0.17in; margin-left: 0.15in; margin-top: 0.08in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>.. 13</i></span></span></div>
<div align="LEFT" class="western" style="line-height: 0.17in; margin-left: 0.31in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">. 13</span></span></div>
<ol type="i">
<li><div align="LEFT" class="western" style="line-height: 0.17in;">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>Opportunities</i></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>.
13</i></span></span></span></div>
</li>
<li><div align="LEFT" class="western" style="line-height: 0.17in;">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>Threats</i></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;">.
14</span></span></span></div>
</li>
</ol>
<div align="LEFT" class="western" style="line-height: 0.17in; margin-left: 0.46in;">
<br />
</div>
<ol start="11">
<li><div align="LEFT" class="western" style="line-height: 0.17in; margin-top: 0.17in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>EFE MATRIX</b></span></span></div>
</li>
</ol>
<div align="LEFT" class="western" style="line-height: 0.17in; margin-left: 0.46in;">
<br />
</div>
<div align="LEFT" class="western" style="line-height: 0.17in; margin-left: 0.46in;">
<br />
</div>
<div align="LEFT" class="western" style="line-height: 0.17in; margin-left: 0.46in;">
<br />
</div>
<div align="LEFT" class="western" style="line-height: 0.17in; margin-left: 0.46in;">
<br />
</div>
<ol start="12">
<li><div align="LEFT" class="western" style="line-height: 0.17in; margin-top: 0.17in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Competitor
Performance Matrix (CPM) Matrix </b></span></span>
</div>
</li>
<li><div align="LEFT" class="western" style="line-height: 0.17in; margin-top: 0.17in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Input Stage
- The Internal Audit / Assessment</b></span></span></div>
</li>
</ol>
<div align="LEFT" class="western" style="line-height: 0.17in; margin-left: 0.46in;">
<br />
</div>
<ol type="i">
<li><div align="LEFT" class="western" style="line-height: 0.17in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>Strengths</i></span></span></div>
</li>
<li><div align="LEFT" class="western" style="line-height: 0.17in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>Weaknesses</i></span></span></div>
</li>
</ol>
<div align="LEFT" class="western" style="line-height: 0.17in; margin-left: 0.46in;">
<br />
</div>
<div align="LEFT" class="western" style="line-height: 0.17in; margin-left: 0.31in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">. 17</span></span></div>
<ol start="14">
<li><div align="LEFT" class="western" style="line-height: 0.17in; margin-top: 0.17in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Organization’s
Audit </b></span></span>
</div>
</li>
</ol>
<div align="LEFT" class="western" style="line-height: 0.17in; margin-left: 0.46in;">
<br />
</div>
<ol type="i">
<li><div align="LEFT" class="western" style="line-height: 0.17in;">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>Management
Audit</i></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>.
17</i></span></span></span></div>
</li>
<li><div align="LEFT" class="western" style="line-height: 0.17in;">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>Marketing
Audit</i></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>.
17</i></span></span></span></div>
</li>
<li><div align="LEFT" class="western" style="line-height: 0.17in;">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>Financial
Audit</i></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>.
17</i></span></span></span></div>
</li>
<li><div align="LEFT" class="western" style="line-height: 0.17in;">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>HR
Audit</i></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;">.
17</span></span></span></div>
</li>
</ol>
<div align="LEFT" class="western" style="line-height: 0.17in; margin-left: 0.15in; margin-top: 0.08in;">
<br />
</div>
<ol start="15">
<li><div align="LEFT" class="western" style="line-height: 0.17in; margin-top: 0.17in;">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>IFE
MATRIX</b></span></span></span></div>
</li>
</ol>
<div align="LEFT" class="western" style="line-height: 0.17in; margin-left: 0.15in; margin-top: 0.08in;">
<br />
</div>
<div align="LEFT" class="western" style="line-height: 0.17in; margin-left: 0.15in; margin-top: 0.08in;">
<br />
</div>
<ol start="16">
<li><div align="LEFT" class="western" style="line-height: 0.17in; margin-top: 0.17in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Strategies In
Action</b></span></span></div>
</li>
</ol>
<div align="LEFT" class="western" style="line-height: 0.17in; margin-left: 0.31in;">
<br />
</div>
<ol type="i">
<li><div align="LEFT" class="western" style="line-height: 0.17in;">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>Intensive
Strategy</i></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>..
21</i></span></span></span></div>
</li>
<li><div align="LEFT" class="western" style="line-height: 0.17in;">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>Integrative
Strategy</i></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>..
21</i></span></span></span></div>
</li>
<li><div align="LEFT" class="western" style="line-height: 0.17in;">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>Diversified
Strategy</i></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>..
21</i></span></span></span></div>
</li>
<li><div align="LEFT" class="western" style="line-height: 0.17in;">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>Defensive
Strategy</i></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;">..
21</span></span></span></div>
</li>
</ol>
<div align="LEFT" class="western" style="line-height: 0.17in; margin-left: 0.15in; margin-top: 0.08in;">
<br />
</div>
<ol start="17">
<li><div align="LEFT" class="western" style="line-height: 0.17in; margin-top: 0.17in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Matching Stage</b></span></span></div>
</li>
</ol>
<div align="LEFT" class="western" style="line-height: 0.17in; margin-left: 0.31in;">
<br />
</div>
<ol type="i">
<li><div align="LEFT" class="western" style="line-height: 0.17in;">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>BCG
Matrix</i></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>..
22</i></span></span></span></div>
</li>
<li><div align="LEFT" class="western" style="line-height: 0.17in;">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>IE
Matrix</i></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>..
23</i></span></span></span></div>
</li>
<li><div align="LEFT" class="western" style="line-height: 0.17in;">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>Grand
Matrix</i></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;">..
24</span></span></span></div>
</li>
</ol>
<div align="LEFT" class="western" style="line-height: 0.17in; margin-left: 0.15in; margin-top: 0.08in;">
<br />
</div>
<ol start="18">
<li><div align="LEFT" class="western" style="line-height: 0.17in; margin-top: 0.17in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Decision Stage</b></span></span></div>
</li>
</ol>
<div align="LEFT" class="western" style="line-height: 0.17in; margin-left: 0.15in; margin-top: 0.08in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>.. 25</i></span></span></div>
<ol type="i">
<li><div align="LEFT" class="western" style="line-height: 0.17in;">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>QSPM</i></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>...
25</i></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>
MATRIX</i></span></span></span></div>
</li>
</ol>
<div align="LEFT" class="western" style="line-height: 0.17in; margin-left: 2in;">
<br />
</div>
<ol start="19">
<li><div align="LEFT" class="western" style="line-height: 0.17in; margin-bottom: 0.25in; margin-top: 0.17in;">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Strategy
Implementation</b></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>..
29</b></span></span></span></div>
</li>
</ol>
<ol type="i">
<li><div align="LEFT" class="western" style="line-height: 0.17in; margin-bottom: 0.08in;">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>Annual
Objective</i></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>..
29</i></span></span></span></div>
</li>
<li><div align="LEFT" class="western" style="line-height: 0.17in; margin-bottom: 0.08in;">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>Policies</i></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>.
29</i></span></span></span></div>
</li>
</ol>
<ol start="20">
<li><div align="LEFT" class="western" style="line-height: 0.17in; margin-bottom: 0.08in; margin-top: 0.25in;">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Strategy
Evaluation</b></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>..
30</b></span></span></span></div>
</li>
</ol>
<ol type="i">
<li><div align="LEFT" class="western" style="line-height: 0.17in; margin-top: 0.25in;">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>Set
Standards</i></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>.
30</i></span></span></span></div>
</li>
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>Conclusion</i></span></span></div>
</li>
</ol>
<div align="LEFT" class="western"><br /></div>
<div align="LEFT" class="western">
<br />
</div>
<h2 align="CENTER" class="western" style="background: rgb(234, 234, 234); border: 1px solid rgb(128, 128, 128); margin-bottom: 0.08in; padding: 0.01in 0.08in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">INTRODUCTION
OF UNILEVER PAKISTAN Ltd.</span></span></h2>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Unilever
is one of the world's leading suppliers of fast moving consumer goods
across Foods and Home and Personal Care categories. Unilever's
portfolio includes some of the world's best known and most loved
brands.</span></span></div>
<h1 class="western" lang="en" style="font-weight: normal;">
</h1>
<h1 class="western" lang="en" style="font-weight: normal;">
</h1>
<h1 class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><span lang="en"><u>Unilever
Pakistan Ltd:</u></span></span></span></h1>
<div align="LEFT" class="western" lang="en">
<br />
</div>
<div class="western" lang="en-GB">
<a href="" name="tcm:96-34291"></a><span face="Verdana, sans-serif"><span style="font-size: x-small;"><span lang="en">Unilever
Pakistan (70.4% Unilever equity) is the largest FMCG company in
Pakistan, as well as one of the largest multinationals operating in
the country. </span></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;">Unilever
Pakistan Ltd., a subsidiary of the Unilever Group is operating in
Pakistan since 1948. The Company’s main business lines are Soaps
and Detergents, Personal Products, Cooking Oils and Fats, Packed
Teas, and Ice Creams. Unilever has a long list of brands such as
Surf, Vim, Rin, Lifebuoy, Sunlight, Lux, Rexona, Sunsilk, Close-Up,
Blue-Band, Dalda, Planta, Lipton’s Yellow Label, Taaza and Richbru,
Brook Bond’s Supreme and Kenya Mixture etc. which are common
household names in Pakistan.</span></span></div>
<div align="LEFT" class="western">
<br />
</div>
<div lang="en-GB">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">The
Company’s factory at Rahim Yar Khan was one of the first industrial
units to be constructed after the creation of Pakistan. As the
consumer base expanded over the years and the Company entered into
new product lines like Personal Products and Margarine, it invested
further in the installation of modern manufacturing facilities
including a factory at Karachi. Today, the Company is using latest
state-of-the-art technology for producing high quality products. </span></span>
</div>
<div class="western" lang="en-GB">
<br />
</div>
<div class="western" lang="en-GB">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">In
1995, the Company established a new factory near Lahore to
manufacture the Wall’s range of ice creams, which have become
popular within a short time. In 1996, the present group – Unilever
UK acquired the Polka Group that produced ice creams. In 1999,
Pakistan industrial promoters (Private) Limited, owners of ‘Polka’
brands of Ice Cream were merged with Lever.</span></span></div>
<div align="LEFT" class="western" style="margin-left: -0.08in; margin-right: 0.17in;">
<br />
</div>
<div lang="en-GB">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">In
order to leverage the synergies of Unilever’s international brand
strength, market edge and corporate image, Lever Brothers Pakistan
Ltd. changed its name to Unilever Pakistan Ltd., in August 2002. </span></span>
</div>
<h2 class="western" lang="en-GB" style="font-weight: normal;">
</h2>
<div align="LEFT" class="western" lang="en-GB">
<br />
</div>
<h2 class="western" lang="en">
</h2>
<h2 class="western" lang="en">
</h2>
<h2 class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><span lang="en">Overview
of Unilever Pakistan Ltd.</span></span></span></h2>
<div align="LEFT" lang="en" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">The company had a
turnover of Rs. 23.3 bn (Euro 309 mn) in 2007, and
enjoys a leading position in most of its core Home and Personal Care
and Foods categories, e.g. Personal Wash, Personal Care, Laundry,
Beverages (Tea) and Ice Cream.</span></span></div>
<div align="LEFT" lang="en" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">The company operates
through 5 regional offices, 4 wholly owned and 6 third party
manufacturing sites across Pakistan.</span></span></div>
<h3 class="western" lang="en" style="font-weight: normal;">
</h3>
<h3 class="western" lang="en" style="font-weight: normal;">
</h3>
<h3 class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><span lang="en"><u>Accountable
to our stakeholders:</u></span></span></span></h3>
<div align="LEFT" lang="en" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Since the time Unilever
Pakistan began its operations in 1948, the Company has been closely
connected to the Pakistani people and its brands have been an
integral feature in their daily lives. In fact, the nature of our
business enables our brands to be the pulse and heartbeat of the 164
million people in Pakistan.</span></span></div>
<div align="LEFT" lang="en" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">This is a huge
commitment, which makes us responsible and accountable to all our
stakeholders and society as a whole and strengthens our resolve to:</span></span></div>
<ul>
<li><div align="LEFT" class="western" lang="en" style="margin-top: 0.19in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Make a positive
difference to the lives of low income consumers</span></span></div>
</li>
<li><div align="LEFT" class="western" lang="en">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Create
new opportunities for growth</span></span></div>
</li>
<li><div align="LEFT" class="western" lang="en" style="margin-bottom: 0.19in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Improve the overall
quality of life in Pakistan, by promoting education, nutrition,
health and hygiene. </span></span></div>
</li>
</ul>
<div align="CENTER" class="western"><br />
</div>
<div align="CENTER" class="western">
<br />
</div>
<div align="CENTER" class="western">
<br />
</div>
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: medium;"><b>FACTS
& FIGURES</b></span></span></div>
<div align="CENTER" class="western">
<br />
</div>
<div align="CENTER" class="western">
<br />
</div>
<ul>
<li><div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Unilever
Pakistan has 5 wholly owned and 7 third party manufacturing sites
across Pakistan</span></span></span></div>
</li>
<li><div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Unilever
Pakistan has employees around 1,500 on their payroll and many
thousands indirectly.</span></span></span></div>
</li>
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Listed
in Karachi Stock Exchange.</span></span></div>
</li>
<li><div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Unilever
Pakistan has 32 products as per its website.</span></span></span></div>
</li>
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Head
office is in Karachi.</span></span></div>
</li>
<li><div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">During
the year ended December 31, 2011, the Company produced </span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>48,313
metric tons</b></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;">
of </span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>home
and personal care products</b></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;">
out of its annual capacity of </span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>60,446</b></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;">
metric tons.</span></span></span></div>
</li>
<li><div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>28,909
</b></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;">metric
tons of </span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>beverages</b></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;">
out of </span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>62,377</b></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;">
metric tons.</span></span></span></div>
</li>
<li><div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>43
millio</b></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;">n
liters of </span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>ice
cream</b></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;">
out of its annual capacity of </span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>77
million</b></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;">
liters.</span></span></span></div>
</li>
<li><div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Unilever
Pakistan Ltd. had</span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>
revenues </b></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;">for
the full </span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>year
2011 of 51.9B. </b></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;">This
was</span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>
16.1% above </b></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;">the
prior year's results.</span></span></span></div>
</li>
<li><div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>In
2010 it was $44.7 B</b></span></span></span></div>
</li>
<li><div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Share
Value 6,261 PKR.</b></span></span></span></div>
</li>
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Annual
earnings equaled 323.88 per share.</span></span></div>
</li>
<li><div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">The
Company had three subsidiaries, namely Lever Chemicals (Private)
Limited and Levers Associated Pakistan Trust (Private) Limited,
which act as trustees of Union Pakistan Provident Fund (Unilever
Provident Fund), and Sadiq (Private) Limited, which is not carrying
on any business operations.</span></span></span></div>
</li>
</ul>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western"><br /></div>
<div align="LEFT" class="western">
<br />
</div>
<table border="0" cellpadding="7" cellspacing="0" style="width: 702px;">
<colgroup><col width="346"></col>
<col width="220"></col>
<col width="94"></col>
</colgroup><tbody>
<tr>
<td colspan="3" height="10" valign="TOP" width="688">
<div align="LEFT" lang="en-US">
<span style="color: black;"><span face="Frutiger-Roman, 'Times New Roman'"><span style="font-size: x-small;"><b>The
directors are pleased to present the financial statements for the
nine months ended September 30, 2010. </b></span></span></span>
</div>
</td>
</tr>
<tr>
<td colspan="3" height="12" width="688">
<div align="LEFT" lang="en-US">
<span style="color: black;"><span face="Frutiger-Roman, 'Times New Roman'"><span style="font-size: x-small;"><b>Nine
months ended September 30 </b></span></span></span>
</div>
</td>
</tr>
<tr valign="TOP">
<td height="12" width="346">
<div align="LEFT" lang="en-US">
<br />
</div>
</td>
<td width="220">
<div align="RIGHT" lang="en-US">
<span style="color: black;"><span face="Frutiger-Roman, 'Times New Roman'"><span style="font-size: x-small;"><b>2010
</b></span></span></span>
</div>
</td>
<td width="94">
<div align="RIGHT" lang="en-US">
<span style="color: black;"><span face="Frutiger-Roman, 'Times New Roman'"><span style="font-size: x-small;"><b>2009
</b></span></span></span>
</div>
</td>
</tr>
<tr>
<td height="25" width="346">
<div align="LEFT" lang="en-US">
<span style="color: black;"><span face="Frutiger-Roman, 'Times New Roman'"><span style="font-size: x-small;"><b>Net
Sales (Rs’000) </b></span></span></span>
</div>
</td>
<td width="220">
<div align="RIGHT" lang="en-US">
<span style="color: black;"><span face="Frutiger-Roman, 'Times New Roman'"><span style="font-size: x-small;"><b>33,009,192
</b></span></span></span>
</div>
</td>
<td width="94">
<div align="RIGHT" lang="en-US">
<span style="color: black;"><span face="Frutiger-Roman, 'Times New Roman'"><span style="font-size: x-small;"><b>28,508,781
</b></span></span></span>
</div>
</td>
</tr>
<tr>
<td height="24" width="346">
<div align="LEFT" lang="en-US">
<span style="color: black;"><span face="Frutiger-Roman, 'Times New Roman'"><span style="font-size: x-small;"><b>Profit
before taxation (Rs’000) </b></span></span></span>
</div>
</td>
<td width="220">
<div align="RIGHT" lang="en-US">
<span style="color: black;"><span face="Frutiger-Roman, 'Times New Roman'"><span style="font-size: x-small;"><b>3,232,527
</b></span></span></span>
</div>
</td>
<td width="94">
<div align="RIGHT" lang="en-US">
<span style="color: black;"><span face="Frutiger-Roman, 'Times New Roman'"><span style="font-size: x-small;"><b>3,370,165
</b></span></span></span>
</div>
</td>
</tr>
<tr valign="BOTTOM">
<td height="12" width="346">
<div align="LEFT" lang="en-US">
<span style="color: black;"><span face="Frutiger-Roman, 'Times New Roman'"><span style="font-size: x-small;"><b>Profit
after taxation (Rs’000) </b></span></span></span>
</div>
</td>
<td width="220">
<div align="RIGHT" lang="en-US">
<span style="color: black;"><span face="Frutiger-Roman, 'Times New Roman'"><span style="font-size: x-small;"><b>2,135,755
</b></span></span></span>
</div>
</td>
<td width="94">
<div align="RIGHT" lang="en-US">
<span style="color: black;"><span face="Frutiger-Roman, 'Times New Roman'"><span style="font-size: x-small;"><b>2,292,248
</b></span></span></span>
</div>
</td>
</tr>
</tbody></table>
<div align="LEFT" class="western">
<br />
</div>
<div align="CENTER" class="western">
<br />
</div>
<div align="CENTER" class="western">
<br />
</div>
<div align="CENTER" class="western">
<br />
</div>
<div align="CENTER" class="western">
<br />
</div>
<div align="CENTER" class="western">
</div>
<center>
<table border="1" bordercolor="#000000" cellpadding="7" cellspacing="0" dir="LTR" style="width: 775px;">
<colgroup><col width="160"></col>
<col width="157"></col>
<col width="97"></col>
<col width="4357"></col>
<col width="102"></col>
<col width="79"></col>
<col width="93"></col>
</colgroup><tbody>
<tr>
<td height="27" width="160">
<div align="CENTER" lang="en-US">
<span style="color: black;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>September
30, 2010</b></span></span></span></div>
</td>
<td colspan="6" width="585">
<div align="CENTER" lang="en-US">
<span style="color: black;"><span face="Frutiger-Roman, 'Times New Roman'"><span style="font-size: small;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>(Rupees
in thousands)</b></span></span></span></span></span></div>
</td>
</tr>
<tr>
<td height="7" width="160">
<div align="CENTER" lang="en-US">
<br />
</div>
</td>
<td width="157">
<div align="CENTER" lang="en-US">
<span style="color: black;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Home
and Personal Care</b></span></span></span></div>
</td>
<td colspan="2" width="98">
<div align="CENTER" lang="en-US">
<span style="color: black;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Beverages</b></span></span></span></div>
</td>
<td width="102">
<div align="CENTER" lang="en-US">
<span style="color: black;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Ice
Cream</b></span></span></span></div>
</td>
<td width="79">
<div align="CENTER" lang="en-US">
<span style="color: black;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Other</b></span></span></span></div>
</td>
<td width="93">
<div align="CENTER" lang="en-US">
<span style="color: black;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Total</b></span></span></span></div>
</td>
</tr>
<tr>
<td height="3" width="160">
<div align="CENTER" lang="en-US">
<br />
</div>
</td>
<td width="157">
<div align="CENTER" lang="en-US">
<br />
</div>
</td>
<td colspan="2" width="98">
<div align="CENTER" lang="en-US">
<br />
</div>
</td>
<td width="102">
<div align="CENTER" lang="en-US">
<br />
</div>
</td>
<td width="79">
<div align="CENTER" lang="en-US">
<br />
</div>
</td>
<td width="93">
<div align="CENTER" lang="en-US">
<br />
</div>
</td>
</tr>
<tr>
<td height="7" width="160">
<div align="CENTER" lang="en-US">
<span style="color: black;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Revenue</b></span></span></span></div>
</td>
<td width="157">
<div align="CENTER" lang="en-US">
<span style="color: black;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>6,625,359</b></span></span></span></div>
</td>
<td width="97">
<div align="CENTER" lang="en-US">
<span style="color: black;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>2,853,108</b></span></span></span></div>
</td>
<td colspan="2" width="103">
<div align="CENTER" lang="en-US">
<span style="color: black;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>1,738,235</b></span></span></span></div>
</td>
<td width="79">
<div align="CENTER" lang="en-US">
<span style="color: black;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>288,682</b></span></span></span></div>
</td>
<td width="93">
<div align="CENTER" lang="en-US">
<span style="color: black;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>11,505,384</b></span></span></span></div>
</td>
</tr>
</tbody></table>
</center><br />
<br />
<div align="CENTER" class="western">
<br />
</div>
<div align="CENTER" class="western"><br /></div>
<div align="CENTER" class="western">
<br />
</div>
<div align="CENTER" class="western">
<br />
</div>
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: medium;"><b>OUR
BRANDS</b></span></span></div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<h1 class="western">
<span face="Verdana, sans-serif"><span style="font-size: medium;">Food
brands</span></span></h1>
<div align="LEFT" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<a href="" name="tcm:96-973"></a>
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Unilever is one of the
world's leading food companies. Our passion for understanding what
people want and need from their food - and what they love about it -
makes our brands a popular choice.</span></span></div>
<div align="LEFT" class="western">
<a href="" name="tcm:96-28430"></a></div>
<h3 class="western">
<span style="color: blue;"><u><a href="http://www.unilever.pk/brands/foodbrands/badami.aspx"><span style="color: black;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Badami</span></span></span></a></u></span></h3>
<div align="LEFT" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">"Badami"
is Wall’s response to the traditional kulfi.</span></span></div>
<div align="LEFT" class="western">
</div>
<h3 class="western">
<span style="color: blue;"><u><a href="http://www.unilever.pk/brands/foodbrands/blueband.aspx"><span style="color: black;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Blue
Band</span></span></span></a></u></span></h3>
<div align="LEFT" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Blue
Band is essential for a family’s healthy growth and development and
to enjoy a lifestyle full of vitality.</span></span></div>
<div align="LEFT" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<br /></div>
<div align="LEFT" class="western">
</div>
<h3 class="western">
<span style="color: blue;"><u><a href="http://www.unilever.pk/brands/foodbrands/brooke-bond-a1.aspx"><span style="color: black;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Brooke
Bond A1</span></span></span></a></u></span></h3>
<div align="LEFT" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Brook
Bond A1 is the strong cup of tea that gives the strength to face
challenges and stand up for what you believe in.</span></span></div>
<div align="LEFT" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Currently,
Brooke Bond Supreme is running the “Chaske Zindagi Ke” campaign</span></span></div>
<div align="LEFT" class="western">
</div>
<h3 class="western">
<span style="color: blue;"><u><a href="http://www.unilever.pk/brands/foodbrands/supreme.aspx"><span style="color: black;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Brooke
Bond Supreme</span></span></span></a></u></span></h3>
<div align="LEFT" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Brooke
Bond Supreme is part of life for the Pakistani consumer, bringing
families closer together with its rich taste and traditions </span></span></div>
<div align="LEFT" class="western">
</div>
<h3 class="western">
<span style="color: blue;"><u><a href="http://www.unilever.pk/brands/foodbrands/cornetto.aspx"><span style="color: black;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Cornetto</span></span></span></a></u></span></h3>
<div align="LEFT" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">The
Cornetto experience consists of a delicious, crispy-baked wafer,
coated inside fro m top to bottom with a chocolate layer, rich ice
cream inside, topped off with sauce and chocolate chips.</span></span></div>
<div align="LEFT" class="western">
</div>
<h3 class="western">
<span style="color: blue;"><u><a href="http://www.unilever.pk/brands/foodbrands/Energile.aspx"><span style="color: black;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Energile</span></span></span></a></u></span></h3>
<div align="LEFT" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Bringing
Vitality to your life.</span></span></div>
<div align="LEFT" class="western">
</div>
<h3 class="western">
<span style="color: blue;"><u><a href="http://www.unilever.pk/brands/foodbrands/Fruttare.aspx"><span style="color: black;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Fruttare</span></span></span></a></u></span></h3>
<div align="LEFT" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Fruttare’s
mission is to inspire in people the freedom to indulge by providing
both pleasure and health through the natural goodness of fruit
without the guilt of too many calories.</span></span></div>
<div align="LEFT" class="western">
</div>
<h3 class="western">
<span style="color: blue;"><u><a href="http://www.unilever.pk/brands/foodbrands/knorr.aspx"><span style="color: black;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Knorr</span></span></span></a></u></span></h3>
<div align="LEFT" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Knorr
believes in adding magic to every day meal moments.</span></span></div>
<div align="LEFT" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<br /><br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<table border="0" cellpadding="7" cellspacing="0" style="width: 709px;">
<colgroup><col width="104"></col>
<col width="104"></col>
<col width="104"></col>
<col width="104"></col>
<col width="104"></col>
<col width="104"></col>
</colgroup><tbody>
<tr>
<td width="104">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><br />Chatt
Patta Noodles</span></span></span></div>
<div align="CENTER" class="western">
<br />
</div>
</td>
<td width="104">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><br />Chicken
Jalapeno Noodles</span></span></span></div>
<div align="CENTER" class="western">
<br />
</div>
</td>
<td width="104">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><br />Lemon
Chilli Noodles</span></span></span></div>
<div align="CENTER" class="western">
<br />
</div>
</td>
<td width="104">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><br />Soupy
Noodles Mast Masala</span></span></span></div>
<div align="CENTER" class="western">
<br />
</div>
</td>
<td width="104">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><br />Soupy
Noodles Chicken Delite</span></span></span></div>
<div align="CENTER" class="western">
<br />
</div>
</td>
<td width="104">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><br />Achar
Gosht</span></span></span></div>
<div align="CENTER" class="western">
<br />
</div>
</td>
</tr>
<tr>
<td width="104">
<div align="CENTER" class="western"></div></td><td width="104"></td><td width="104"></td><td width="104"></td><td width="104"></td><td width="104"><br /></td></tr>
</tbody></table>
<div align="LEFT" class="western">
</div>
<h3 class="western">
<span style="color: blue;"><u><a href="http://www.unilever.pk/brands/foodbrands/lipton.aspx"><span style="color: black;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Lipton</span></span></span></a></u></span></h3>
<div align="LEFT" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Lipton
is Tea – Tea is Lipton.</span></span></div>
<div align="LEFT" class="western">
</div>
<h3 class="western">
<span style="color: blue;"><u><a href="http://www.unilever.pk/brands/foodbrands/magnum.aspx"><span style="color: black;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Magnum</span></span></span></a></u></span></h3>
<div align="LEFT" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Celebrate
pleasure with the tempting Magnum range – an irresistible
combination of thick, cracking chocolate with creamy vanilla ice
cream.</span></span></div>
<div align="LEFT" class="western">
</div>
<h3 class="western">
<span style="color: blue;"><u><a href="http://www.unilever.pk/brands/foodbrands/pearldust.aspx"><span style="color: black;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Pearl
Dust </span></span></span></a></u></span>
</h3>
<div align="LEFT" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Lipton
Pearl Dust is the Sindhi soul that imbues intimacy and warmth in a
couple’s relationship</span></span></div>
<div align="LEFT" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<br /><br />
</div>
<div align="LEFT" class="western">
</div>
<h3 class="western">
<span style="color: blue;"><u><a href="http://www.unilever.pk/brands/foodsolutions/default.aspx"><span style="color: black;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Unilever</span></span></span></a></u></span></h3>
<div align="LEFT" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Unilever
Food Solutions helps chefs serve tasty, wholesome meals that keep
guests coming back for more. We create ingredients that save precious
prep time in the kitchen, without compromising on flavor or flair.</span></span></div>
<div align="LEFT" class="western">
</div>
<h3 class="western">
<span style="color: blue;"><u><a href="http://www.unilever.pk/brands/foodbrands/Rafhan.aspx"><span style="color: black;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Rafhan</span></span></span></a></u></span></h3>
<div align="LEFT" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">From
the highly nutritious and healthy Corn Oil to the lip smacking
Desserts – Rafhan today offers a complete meal package with the
cherry on top!</span></span></div>
<table border="0" cellpadding="7" cellspacing="0" style="width: 712px;">
<colgroup><col width="128"></col>
<col width="128"></col>
<col width="128"></col>
<col width="128"></col>
<col width="129"></col>
</colgroup><tbody>
<tr valign="TOP">
<td width="128">
<div align="LEFT">
<br />
</div>
</td>
<td width="128">
<div align="LEFT">
<br />
</div>
</td>
<td width="128">
<div align="LEFT">
<br />
</div>
</td>
<td width="128">
<div align="LEFT">
<br />
</div>
</td>
<td width="129">
<div align="LEFT">
<br />
</div>
</td>
</tr>
</tbody></table>
<div align="LEFT" class="western">
</div>
<h3 class="western">
<span style="color: blue;"><u><a href="http://www.unilever.pk/brands/foodbrands/walls-desserts.aspx"><span style="color: black;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Wall's
Desserts</span></span></span></a></u></span></h3>
<div align="LEFT" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">At
Wall’s, we like to think we have one of the best jobs in the whole
world; making delicious frozen dessert treats for the whole family.</span></span></div>
<div align="LEFT" class="western">
</div>
<h3 class="western">
<span style="color: blue;"><u><a href="http://www.unilever.pk/brands/foodbrands/wall-kids-range.aspx"><span style="color: black;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Wall's
Kid's Range</span></span></span></a></u></span></h3>
<div align="LEFT" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Wall’s
Kid's Range brings to you the surprise of delicious frozen desserts
wrapped around fun and adventure.</span></span></div>
<div align="LEFT" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<br /><br />
</div>
<h1 class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Personal
care brands</span></span></h1>
<div align="LEFT" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<a href="" name="tcm:96-2191"></a>
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Our personal care
brands, including Dove, Lifebuoy, Lux, Pond's, Rexona and Sunsilk,
are recognised and respected around the world. They help consumers to
look good and feel good – and in turn get more out of life.</span></span></div>
<div align="LEFT" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<a href="" name="tcm:96-156918"></a><a href="" name="tcm:96-7877"></a>
</div>
<div align="LEFT" class="western">
<a href="" name="tcm:96-28432"></a></div>
<h3 class="western">
<span style="color: blue;"><u><a href="http://www.unilever.pk/brands/personalcarebrands/clear.aspx"><span style="color: black;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Clear</span></span></span></a></u></span><span face="Verdana, sans-serif"><span style="font-size: x-small;">
(Shampoo)</span></span></h3>
<div align="LEFT" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Clear
spells confidence for the young Pakistanis of today. </span></span>
</div>
<div align="LEFT" class="western">
</div>
<h3 class="western">
<span style="color: blue;"><u><a href="http://www.unilever.pk/brands/personalcarebrands/closeup.aspx"><span style="color: black;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Close
Up</span></span></span></a></u></span></h3>
<div align="LEFT" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Our
mouths are our gateway to life. We use them to eat, drink, talk,
laugh, smile and what not!</span></span></div>
<div align="LEFT" class="western">
</div>
<h3 class="western">
<span style="color: blue;"><u><a href="http://www.unilever.pk/brands/personalcarebrands/Dove_hair_and_skin.aspx"><span style="color: black;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Dove</span></span></span></a></u></span></h3>
<div align="LEFT" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">To
help you enjoy your own brand of beauty, Dove provides an extensive
range of cleansing and personal care products.</span></span></div>
<div align="LEFT" class="western">
</div>
<h3 class="western">
<span style="color: blue;"><u><a href="http://www.unilever.pk/brands/personalcarebrands/fair-lovely.aspx"><span style="color: black;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Fair
& Lovely</span></span></span></a></u></span></h3>
<div align="LEFT" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Asia’s
leading fairness brand.</span></span></div>
<div align="LEFT" class="western">
</div>
<h3 class="western">
<span style="color: blue;"><u><a href="http://www.unilever.pk/brands/personalcarebrands/lifebuoyshampoo.aspx"><span style="color: black;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Lifebuoy
shampoo</span></span></span></a></u></span></h3>
<div align="LEFT" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Providing
healthy hair to all Pakistani consumers.</span></span></div>
<div align="LEFT" class="western">
</div>
<h3 class="western">
<span style="color: blue;"><u><a href="http://www.unilever.pk/brands/personalcarebrands/lifebuoysoap.aspx"><span style="color: black;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Lifebuoy
soap</span></span></span></a></u></span></h3>
<div align="LEFT" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Lifebuoy's
goal is to provide affordable and accessible hygiene and health
solutions.</span></span></div>
<div align="LEFT" class="western">
</div>
<h3 class="western">
<span style="color: blue;"><u><a href="http://www.unilever.pk/brands/personalcarebrands/lux.aspx"><span style="color: black;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Lux</span></span></span></a></u></span></h3>
<div align="LEFT" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Lux
brings out the star in you! </span></span></div>
<div align="LEFT" class="western">
</div>
<h3 class="western">
<span style="color: blue;"><u><a href="http://www.unilever.pk/brands/personalcarebrands/ponds.aspx"><span style="color: black;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Pond's</span></span></span></a></u></span></h3>
<div align="LEFT" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Making
a real difference to women's skin and the way they live their lives.</span></span></div>
<div align="LEFT" class="western">
</div>
<h3 class="western">
<span style="color: blue;"><u><a href="http://www.unilever.pk/brands/personalcarebrands/rexona.aspx"><span style="color: black;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Rexona</span></span></span></a></u></span></h3>
<div align="LEFT" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">With
Rexona you know your deodorant won’t let you down.</span></span></div>
<div align="LEFT" class="western">
</div>
<h3 class="western">
<span style="color: blue;"><u><a href="http://www.unilever.pk/brands/personalcarebrands/sunsilk.aspx"><span style="color: black;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Sunsilk</span></span></span></a></u></span></h3>
<div align="LEFT" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Sunsilk
provides real solutions to women's everyday hair needs everywhere.</span></span></div>
<div align="LEFT" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<br /></div>
<div align="LEFT" class="western">
</div>
<h3 class="western">
<span style="color: blue;"><u><a href="http://www.unilever.pk/brands/personalcarebrands/Vaseline.aspx"><span style="color: black;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Vaseline</span></span></span></a></u></span></h3>
<div align="LEFT" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">To
help you enjoy great, healthy skin everyday.</span></span></div>
<div align="LEFT" style="margin-bottom: 0.19in; margin-top: 0.19in;"><br /></div>
<h1 class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Home
care brands</span></span></h1>
<div align="LEFT" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<a href="" name="tcm:96-2190"></a>
<span face="Verdana, sans-serif"><span style="font-size: x-small;">In many parts of the
world we lead the home care market, with brands such as Omo, Surf,
Comfort and Cif. It's more than just hygiene – with homes and
clothes that are clean and cared for, we help you get more out of
life.</span></span></div>
<div align="LEFT" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<a href="" name="tcm:96-7856"></a>
</div>
<div align="LEFT" class="western">
<a href="" name="tcm:96-28431"></a></div>
<h3 class="western">
<span style="color: blue;"><u><a href="http://www.unilever.pk/brands/homecarebrands/comfort.aspx"><span style="color: black;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Comfort</span></span></span></a></u></span></h3>
<div align="LEFT" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Comfort
fabric conditioner helps your loved ones feel cared for everyday
through clothes with amazing shine and fragrance that no detergent
alone can deliver.</span></span></div>
<div align="LEFT" class="western">
</div>
<h3 class="western">
<span style="color: blue;"><u><a href="http://www.unilever.pk/brands/homecarebrands/Rin.aspx"><span style="color: black;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Rin</span></span></span></a></u></span></h3>
<div align="LEFT" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Consumer
insight shows that one of the leading drivers that indicate a good
wash is the level of whiteness and brightness that clothes have after
the use of a detergent powder. Rin is formulated to offer whiteness
and bring back life in your everyday clothes.</span></span></div>
<div align="LEFT" class="western">
</div>
<h3 class="western">
<span style="color: blue;"><u><a href="http://www.unilever.pk/brands/homecarebrands/Sunlight.aspx"><span style="color: black;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Sunlight</span></span></span></a></u></span></h3>
<div align="LEFT" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Sunlight
aims to transform the chore of washing clothes into a moment of
delight for Pakistani housewives by giving them a magical wash
experience of lemons and thousands of flowers.</span></span></div>
<div align="LEFT" class="western">
</div>
<h3 class="western">
<span style="color: blue;"><u><a href="http://www.unilever.pk/brands/homecarebrands/surfexcel.aspx"><span style="color: black;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Surf
Excel</span></span></span></a></u></span></h3>
<div align="LEFT" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Remember
when you were a child? How you were free to explore, returning home
covered in dirt and other stains that you wore like the badges of an
intrepid discoverer?</span></span></div>
<div align="LEFT" class="western">
</div>
<h3 class="western">
<span style="color: blue;"><u><a href="http://www.unilever.pk/brands/homecarebrands/Vim.aspx"><span style="color: black;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Vim</span></span></span></a></u></span></h3>
<div align="LEFT" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">The
globally renowned brand with its revolutionary one-wipe degreasing
formula, now in Pakistan!</span></span></div>
<div align="LEFT">
<br />
</div>
<div align="LEFT" class="western" style="break-before: page; page-break-before: always;">
<br />
</div>
<div align="CENTER" class="western" style="line-height: 0.17in; margin-bottom: 0.08in; margin-left: 0.5in;">
<span face="Verdana, sans-serif"><span style="font-size: large;"><b>Offices and Sites</b></span></span></div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">The
company operates through 5 regional offices, 4 wholly owned and
6 third party manufacturing sites across Pakistan.</span></span></div><div align="LEFT" class="western"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><br /></span></span></div><div align="LEFT" class="western"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><br /></span></span></div><div align="LEFT" class="western" lang=""><span dir="LTR" id="Frame2" style="background: rgb(234, 234, 234); border: 1px solid rgb(0, 0, 0); float: left; height: 0.35in; padding: 0.05in 0.1in; width: 2.77in;"><br /></span></div>
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: medium;"><b>Our
Vision</b></span></span></div>
<br />
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<a href="" name="tcm:96-205733"></a>
<span face="Verdana, sans-serif"><span style="font-size: x-small;">We help people around
the world meet everyday needs for nutrition, hygiene and wellbeing,
with brands that help people look good, feel good and get more out of
life.</span></span></div>
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: medium;"><b>Our
Mission</b></span></span></div>
<div align="LEFT" class="western"><br />
</div>
<div align="LEFT" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Vitality
is at the heart of everything we do. It's in our brands, our people
and our approach to business.</span></span></div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><u><b>CRITICAL
ANALYSIS OF VISION</b></u></span></span></span></div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">The
vision that is mentioned on their website predominantly seems to be
fulfilling the requirement of mission rather than vision if taken in
literal sense, but if taken subjectively it does address the vision
statement. After a careful and thorough study of Unilever and
especially whatever is mentioned on their website we would like to
propose the following vision and Mission Statements.</span></span></span></div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><u><b>PROPOSED
VISION STATEMENT</b></u></span></span></div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Lead
the FMCG MARKET by achieving significant growth objectives by
developing new ways of doing business while decoupling growth from
environmental impact for the well being of humans in general and thus
by directing them towards a healthy, hygienic lifestyle. </span></span>
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><u><b>PROPOSED
MISSION STATEMENT</b></u></span></span></div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Our
Philosophy sets out our aspirations in running our business. It's
underpinned by our code of business Principles which describes the
operational standards that everyone at Unilever follows, wherever
they are in the world. The code also supports our approach to
governance , corporate responsibility and defines our state of
existence which to help people around the world meet everyday needs
for nutrition, hygiene and wellbeing, with brands that help people
look good, feel good and get more out of life and this requires
requires "the highest standards of corporate behavior towards
everyone we work with, the communities we touch, and the environment
on which we have an impact."</span></span></div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<h2 class="western" style="background-attachment: initial; background-clip: initial; background-color: #eaeaea; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(128, 128, 128); border-bottom-style: solid; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(128, 128, 128); border-left-style: solid; border-left-width: 1px; border-right-color: rgb(128, 128, 128); border-right-style: solid; border-right-width: 1px; border-top-color: rgb(128, 128, 128); border-top-style: solid; border-top-width: 1px; border: 1px solid rgb(128, 128, 128); margin-bottom: 0.08in; padding-bottom: 0.01in; padding-left: 0.08in; padding-right: 0.08in; padding-top: 0.01in; padding: 0.01in 0.08in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Internal and External
Audit of Unilever</span></span></h2>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><u><b>Strengths:</b></u></span></span></div>
<div align="LEFT" class="western">
<br />
</div>
<ol>
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">End-user
sales control and direction.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western" style="margin-left: 0.25in;">
<br />
</div>
<ol start="2">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Right
products, quality and reliability.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western" style="margin-left: 0.25in;">
<br />
</div>
<ol start="3">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Superior
product performance vs competitors.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western" style="margin-left: 0.25in;">
<br />
</div>
<ol start="4">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Better
product life and durability.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western" style="margin-left: 0.25in;">
<br />
</div>
<ol start="5">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Spare
manufacturing capacity.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western" style="margin-left: 0.25in;">
<br />
</div>
<ol start="6">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Staff
has experience of end-user sector.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western" style="margin-left: 0.25in;">
<br />
</div>
<ol start="7">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Maintain
customer/consumer lists.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western" style="margin-left: 0.25in;">
<br />
</div>
<ol start="8">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Direct
delivery capability.</span></span></div>
</li>
</ol>
<div align="LEFT" style="margin-left: 0.5in;">
<br />
</div>
<ol start="9">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Promoting
special events of every culture.</span></span></div>
</li>
</ol>
<div align="LEFT" style="margin-left: 0.5in;">
<br />
</div>
<ol start="10">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Oldest
MNC of Asia</span></span></div>
</li>
</ol>
<div align="LEFT" class="western" style="margin-left: 0.25in;">
<br />
</div>
<ol start="11">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Continously
working on Product Quality and Inovations.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western" style="margin-left: 0.25in;">
<br />
</div>
<ol start="12">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Existing
sites are big enough to serve easily serve.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western" style="margin-left: 0.25in;">
<br />
</div>
<ol start="13">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Products
have required accreditations.</span></span></div>
</li>
</ol>
<div align="LEFT" style="margin-left: 0.5in;">
<br />
</div>
<ol start="14">
<li><div align="JUSTIFY">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Management
is committed and confident.</span></span></div>
</li>
</ol>
<div align="LEFT" style="margin-left: 0.5in;">
<br />
</div>
<ol start="15">
<li><div align="JUSTIFY">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Good
diversity of nationalities on the Unilever executive board which
indicate no discrimination.</span></span></div>
</li>
</ol>
<div align="LEFT" style="margin-left: 0.5in;">
<br />
</div>
<ol start="16">
<li><div align="JUSTIFY">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Encouraging
managerial personnel from developing world as well as women</span></span></div>
</li>
</ol>
<div align="LEFT" class="western" style="margin-left: 0.25in;">
<br />
</div>
<ol start="17">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Spending
Lacs of Rupees on ERP Implementation.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western" style="margin-left: 0.25in;">
<br />
</div>
<ol start="18">
<li><div align="JUSTIFY">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Ability
to tailor products to customer demands.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western" style="margin-left: 0.25in;">
<br />
</div>
<ol start="19">
<li><div align="JUSTIFY">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">In-depth
understanding of different markets and innovate the products
suitable for each market, i.e Geo-Centric and Poly Centric.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western" style="margin-left: 0.25in;">
<br />
</div>
<ol start="20">
<li><div align="JUSTIFY">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Adhering
to a policy of listening to customers.</span></span></div>
</li>
</ol>
<div align="LEFT" style="margin-left: 0.5in;">
<br />
</div>
<ol start="21">
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">UNILEVER
is enjoying market edge of 41% in FMCG industry. UNILEVER is at
number one in ice cream segment and having 14% market share all over
the globe.</span></span></div>
</li>
</ol>
<div align="JUSTIFY" style="margin-left: 0.5in;">
<br />
</div>
<div align="LEFT" style="margin-left: 0.5in;">
<br />
</div>
<ol start="22">
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">UNILEVER’s
key competitive advantage over other market participants is the
retail reach of the company. UNILEVER services 500,000 outlets with
50 % through direct distribution and remaining via wholesalers. </span></span>
</div>
</li>
</ol>
<div align="JUSTIFY" style="margin-left: 0.5in;">
<br />
</div>
<div align="LEFT" class="western" style="margin-left: 0.25in;">
<br />
</div>
<ol start="23">
<li><div align="JUSTIFY">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Practice
Human Needs theory.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western" style="margin-left: 0.25in;">
<br />
</div>
<ol start="24">
<li><div align="JUSTIFY">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Employees
are promoted quick and timely.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western" style="margin-left: 0.25in;">
<br />
</div>
<ol start="25">
<li><div align="JUSTIFY">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Close
Monitoring of Human Resources.</span></span></div>
</li>
</ol>
<div align="LEFT" style="margin-left: 0.5in;">
<br />
</div>
<ol start="26">
<li><div align="JUSTIFY">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Provide
Work, Life Balance to their employees.</span></span></div>
</li>
</ol>
<div align="LEFT" style="margin-left: 0.5in;">
<br />
</div>
<ol start="27">
<li><div align="JUSTIFY">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">PKR
</span></span><strong><span face="Verdana, sans-serif"><span style="font-size: x-small;">2.43m
</span></span></strong><span face="Verdana, sans-serif"><span style="font-size: x-small;">Employee
contribution towards flood relief and rehabilitation work.</span></span></span></div>
</li>
</ol>
<div align="LEFT" style="margin-left: 0.5in;">
<br />
</div>
<ol start="28">
<li><div align="JUSTIFY">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Facilitate
purchase of houses, vehicles and computers repayable in monthly
installments to employees.</span></span></div>
</li>
</ol>
<div align="JUSTIFY" style="margin-left: 0.5in;">
<br />
</div>
<ol start="29">
<li><div align="JUSTIFY">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Established
Raabta Consumer Careline for their consumers.</span></span></div>
</li>
</ol>
<div align="LEFT" style="margin-left: 0.5in;">
<br />
</div>
<ol start="30">
<li><div align="JUSTIFY">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Global
leader in products for skin cleansing, deodorants, tea, shampoo,
soap and antiperspirants.</span></span></div>
</li>
</ol>
<div align="LEFT" style="margin-left: 0.5in;">
<br />
</div>
<ol start="31">
<li><div align="JUSTIFY" style="margin-bottom: 0.08in; margin-top: 0.08in;">
<span style="font-family: 'Times New Roman', serif;"><strong><span face="Verdana, sans-serif"><span style="font-size: x-small;">385
</span></span></strong><span face="Verdana, sans-serif"><span style="font-size: x-small;">Unilever
employees volunteered in sustainability initiatives in 2010. </span></span></span>
</div>
</li>
</ol>
<div align="LEFT" style="margin-left: 0.5in;">
<br />
</div>
<ol start="32">
<li><div align="JUSTIFY" style="margin-bottom: 0.08in; margin-top: 0.08in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Successful Brand
extension in dove from skin care to hair care .</span></span></div>
</li>
</ol>
<div align="LEFT" style="margin-left: 0.5in;">
<br />
</div>
<ol start="33">
<li><div align="JUSTIFY" style="margin-bottom: 0.08in; margin-top: 0.08in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Introduces new way of
woring and teambuilding.</span></span></div>
</li>
</ol>
<div align="LEFT" style="margin-left: 0.5in;">
<br />
</div>
<ol start="34">
<li><div align="JUSTIFY" style="margin-bottom: 0.08in; margin-top: 0.08in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Responsibility for
others</span></span></div>
</li>
</ol>
<div align="LEFT" style="margin-left: 0.5in;">
<br />
</div>
<ol start="35">
<li><div align="JUSTIFY" style="margin-bottom: 0.08in; margin-top: 0.08in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Supports Innovation,
pioneering innovation</span></span></div>
</li>
</ol>
<div align="LEFT" style="margin-left: 0.5in;">
<br />
</div>
<ol start="36">
<li><div align="JUSTIFY" style="margin-bottom: 0.08in; margin-top: 0.08in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Robust career
development</span></span></div>
</li>
</ol>
<div align="LEFT" style="margin-left: 0.5in;">
<br />
</div>
<ol start="37">
<li><div align="JUSTIFY" style="margin-bottom: 0.08in; margin-top: 0.08in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Traveling and Tourism</span></span></div>
</li>
</ol>
<div align="LEFT" style="margin-left: 0.5in;">
<br />
</div>
<ol start="38">
<li><div align="JUSTIFY" style="margin-bottom: 0.08in; margin-top: 0.08in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Diversity in opinions</span></span></div>
</li>
</ol>
<div align="LEFT" style="margin-left: 0.5in;">
<br />
</div>
<ol start="39">
<li><div align="JUSTIFY" style="margin-bottom: 0.08in; margin-top: 0.08in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Good social
responsibility to shareholders and employees</span></span></div>
</li>
</ol>
<div align="LEFT" style="margin-bottom: 0.08in; margin-left: 0.5in; margin-top: 0.08in;">
<br /><br />
</div>
<ol start="40">
<li><div align="JUSTIFY">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Follow
Participative style of Management.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="41">
<li><div align="JUSTIFY">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Large
range of brands to match the diversity of its consumers.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="42">
<li><div align="JUSTIFY">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Path
to growth-concentrating and refocusing on core brands</span></span></div>
</li>
</ol>
<div align="LEFT" style="margin-left: 0.5in;">
<br />
</div>
<ol start="43">
<li><div align="JUSTIFY">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Open
way of Communication </span></span>
</div>
</li>
</ol>
<div align="LEFT" style="margin-left: 0.5in;">
<br />
</div>
<ol start="44">
<li><div align="JUSTIFY">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Employee
is given extensive briefing and training soon after appointed.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western" style="margin-left: -0.09in;">
<br />
</div>
<ol start="45">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Strong
brand equity.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western" style="margin-left: -0.09in;">
<br />
</div>
<ol start="46">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Innovative,
Strong and effective brand communication </span></span>
</div>
</li>
</ol>
<div align="LEFT" class="western" style="margin-left: -0.09in;">
<br />
</div>
<ol start="47">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">High
dividend pay out.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western" style="margin-left: -0.09in;">
<br />
</div>
<ol start="48">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Strong
financial position.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western" style="margin-left: -0.09in;">
<br />
</div>
<ol start="49">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Excellent
supply chain management .</span></span></div>
</li>
</ol>
<div align="LEFT" class="western" style="margin-left: -0.09in;">
<br />
</div>
<ol start="50">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Corporate
philanthropy .</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="51">
<li><h3 class="western" style="font-weight: normal; line-height: 150%; margin-bottom: 0in; margin-top: 0in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Well-established brand
name.</span></span></h3>
</li>
<li><h3 class="western" style="font-weight: normal; line-height: 150%; margin-bottom: 0in; margin-top: 0in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Aware of the Consumer
Buying Behavior.</span></span></h3>
</li>
<li><h3 class="western" style="font-weight: normal; line-height: 150%; margin-bottom: 0in; margin-top: 0in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Unilever has Global
reach, with local Roots.</span></span></h3>
</li>
<li><h3 class="western" style="font-weight: normal; line-height: 150%; margin-bottom: 0in; margin-top: 0in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Vast Distribution
Networks.</span></span></h3>
</li>
<li><div align="JUSTIFY" style="line-height: 150%;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Strong
and Timley Strategic Decisions like, acquiring of polka, Knorr,
Rafhan Foods and selling of Dalda.</span></span></div>
</li>
<li><h3 class="western" style="font-weight: normal; line-height: 150%; margin-bottom: 0in; margin-top: 0in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Reached 5.2 Million
People through Lifebuoy Handwash Programmes in 2010. </span></span>
</h3>
</li>
<li><h3 class="western" style="font-weight: normal; line-height: 150%; margin-bottom: 0in; margin-top: 0in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Reached 6.2 Million
People through Sustainability Programmes in 2010. </span></span>
</h3>
</li>
<li><h3 class="western" style="line-height: 150%; margin-bottom: 0in; margin-top: 0in;">
<strong><span face="Verdana, sans-serif"><span style="font-size: x-small;">82608 </span></span></strong><span face="Verdana, sans-serif"><span style="font-size: x-small;"><span style="font-weight: normal;">Meals
were provided to World Food Programme. </span></span></span>
</h3>
</li>
<li><h3 class="western" style="line-height: 150%; margin-bottom: 0in; margin-top: 0in;">
<strong><span face="Verdana, sans-serif"><span style="font-size: x-small;">16 % </span></span></strong><span face="Verdana, sans-serif"><span style="font-size: x-small;"><span style="font-weight: normal;">Reduction
in it's Carbon Footprint through Unilever Head Office Initiatives.</span></span></span></h3>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" style="margin-left: 0.5in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><u><b>Awards
and Recognition:</b></u></span></span></div>
<div align="LEFT" class="western">
<br />
</div>
<ol start="60">
<li><div align="LEFT">
<span style="font-family: 'Times New Roman', serif;"><a href="https://www.unilever.com/sustainability/news/news/carbondisclosureproject.aspx"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><u>Included
in Carbon Disclosure Leadership Index</u></span></span></a><span face="Verdana, sans-serif"><span style="font-size: x-small;">
for sixth consecutive year with a score of 82% for disclosure in
2010 Carbon Disclosure Project.</span></span></span></div>
</li>
</ol>
<div align="LEFT">
<br />
</div>
<ol start="61">
<li><div align="LEFT">
<span style="font-family: 'Times New Roman', serif;"><a href="https://www.unilever.com/sustainability/news/news/september2010unileverleadssectorinDowJonessustainabilityindexes.aspx"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><u>Food
industry leader</u></span></span></a><span face="Verdana, sans-serif"><span style="font-size: x-small;">
in the Dow Jones Sustainability World Indexes for the 12th year
running.</span></span></span></div>
</li>
</ol>
<div align="LEFT">
<br />
</div>
<ol start="62">
<li><div align="LEFT">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Unilever
named '</span></span><a href="https://www.unilever.com/sustainability/news/news/businessinthecommunitynamesunilevercompanyoftheyear.aspx"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><u>Company
of the Year 2010</u></span></span></a><span face="Verdana, sans-serif"><span style="font-size: x-small;">'
by the UK’s Business in the Community (BITC)</span></span></span></div>
</li>
</ol>
<div align="LEFT">
<br />
</div>
<ol start="63">
<li><div align="LEFT">
<span style="font-family: 'Times New Roman', serif;"><a href="https://www.unilever.com/sustainability/news/news/UnilevertopsnewFTSECarbonStrategyIndex.aspx"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><u>Top
performer in new FTSE Carbon Strategy 350 Index</u></span></span></a></span></div>
</li>
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Received
the International Charter's 'Committed to the Environment 2010'
award for environmental management and performance</span></span></div>
</li>
</ol>
<div align="LEFT">
<br />
</div>
<ol start="65">
<li><div align="LEFT">
<span style="font-family: 'Times New Roman', serif;"><a href="http://www.unilever.com/mediacentre/pressreleases/2009/UnileverleadsDowJonesSustainabilityIndexfor11thconsecutiveyear.aspx" target="_blank"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><u>Food
industry leader in the Dow Jones Sustainability World Indexes</u></span></span></a><span face="Verdana, sans-serif"><span style="font-size: x-small;">
for the 11th year running – the only company to have achieved this</span></span></span></div>
</li>
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Retained
SAM Sector Leader and SAM Gold Class Sustainability distinctions
from Sustainable Asset Management.</span></span></div>
</li>
</ol>
<div align="LEFT">
<br />
</div>
<ol start="67">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Included
in the FTSE4Good Index Series since its inception in 2001 and
attained a top environmental score of 5, leading to inclusion
in the FTSE4Good Environmental Leaders Europe 40 Index</span></span></div>
</li>
</ol>
<div align="LEFT">
<br />
</div>
<ol start="68">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Member
of the Carbon Disclosure Project's Leadership Index, scoring 76% in
its 2009 survey</span></span></div>
</li>
</ol>
<div align="LEFT">
<br />
</div>
<ol start="69">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Ranked
7th in the Global 100 Most Sustainable Corporations in the World, a
list compiled by 'Corporate Knights' magazine</span></span></div>
</li>
</ol>
<div align="LEFT">
<br />
</div>
<ol start="70">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Unilever
has achieved Platinum Plus status in the latest evaluation carried
out by the UK's Business in the Community (BITC). Scoring 80%,
Platinum Plus is the highest ranking in BITC's CR Index 2009. Toby
Shillito, BITC Director, CR Index and Advisory Services, commented:
"Unilever has demonstrated how the thinking around
sustainability issues can be used to create business value and
competitive advantage ".</span></span></div>
</li>
</ol>
<div align="LEFT">
<br />
</div>
<ol start="71">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Scored
78% and recognised as 'best practice' at Level 4 by the Natural
Value Initiative's Ecosystem Services Benchmark, a tool to help
investors assess biodiversity and ecosystem impacts</span></span></div>
</li>
</ol>
<div align="LEFT">
<br />
</div>
<ol start="72">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Placed
in the top five of 59 European companies in the 2009 Palm Oil
Buyers' Scorecard, and rated top of six Australian companies in the
2010 Palm Oil Buyers' Scorecard, both assessments conducted by WWF</span></span></div>
</li>
<li><div align="LEFT">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">One
of 35 companies to respond to the first disclosure request from the
</span></span><a href="https://www.unilever.com/sustainability/environment/agriculture/palmoil/deforestation/index.aspx"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><u>Forest
Footprint Disclosure Project</u></span></span></a></span></div>
</li>
</ol>
<div align="LEFT">
<br />
</div>
<ol start="74">
<li><div align="LEFT">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Top
of the foods sector in a benchmarking study carried out by Ceres,
UBS and Bloomberg on companies' disclosure of </span></span><a href="https://www.unilever.com/sustainability/environment/water/performance/index.aspx"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><u>water
use</u></span></span></a></span></div>
</li>
</ol>
<div align="LEFT">
<br />
</div>
<ol start="75">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Presented
with the highest international level of recognition – the Level II
International Corporate Health and Productivity Management Award by
the Institute for Health and Productivity Management (IHPM) for our </span></span>
</div>
</li>
<li><div align="LEFT">
<span style="font-family: 'Times New Roman', serif;"><a href="https://www.unilever.com/sustainability/employees/well-being/index.aspx"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><u>Lamplighter
programme</u></span></span></a></span></div>
</li>
</ol>
<div align="LEFT">
<br />
</div>
<ol start="77">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Led
the food and beverage sector with a 64% score in the Tomorrow's
Value Rating of how well companies manage their most pressing social
and environmental issues.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western"><br /></div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><u><b>Weaknesses:</b></u></span></span></div>
<div align="LEFT" class="western">
<br />
</div>
<ol>
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Rising
raw material cost is being absorbed by the company.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="2">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Discrimination
among Employees.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="3">
<li><h3 class="western" style="font-weight: normal; line-height: 150%; margin-bottom: 0in; margin-top: 0in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Brands have swallowed
up the Parent Company Name.</span></span></h3>
</li>
<li><h3 class="western" style="line-height: 150%; margin-bottom: 0in; margin-top: 0in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><span style="font-weight: normal;">Weak
Web Presence</span></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;">.</span></span></h3>
</li>
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Contradictions
on website.</span></span></div>
</li>
</ol>
<div align="LEFT">
<br />
</div>
<ol start="6">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">In-sufficient
data available to quote for Uni-lever Pkaistan.</span></span></div>
</li>
</ol>
<div align="LEFT" style="margin-left: 0.5in;">
<br />
</div>
<ol start="7">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Operational
complexity due to a large number of products in portfolio and due to
diverse work force.</span></span></div>
</li>
</ol>
<div align="LEFT">
<br />
</div>
<ol start="8">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Unilever
Pakistan has got no identity of its own like hindutan Unilever.</span></span></div>
</li>
</ol>
<div align="LEFT">
<br />
</div>
<ol start="9">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Unilever.pk
heavily rely on Unilever Gobal.</span></span></div>
</li>
</ol>
<div align="LEFT">
<br />
</div>
<ol start="10">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Only
1500 Employees are on their Payroll as per website.</span></span></div>
</li>
</ol>
<div align="LEFT">
<br />
</div>
<ol start="11">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Many
protests have been conducted by labour Unions against Unilever
Pakistan.</span></span></div>
</li>
</ol>
<div align="LEFT">
<br />
</div>
<ol start="12">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Accused
of involvement in exploitive tactics against indirect employees.</span></span></div>
</li>
</ol>
<div align="LEFT">
<br />
</div>
<ol start="13">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Hire
and Bless only Managers from First lIne to Top, labour is indirectly
hired and not on their payroll.</span></span></div>
</li>
</ol>
<div align="LEFT">
<br />
</div>
<ol start="14">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Not
able to manage factories on their own closing and outsourcing.</span></span></div>
</li>
</ol>
<div align="LEFT">
<br />
</div>
<ol start="15">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Monopoly
Practices and Political Bullying.</span></span></div>
</li>
</ol>
<div align="LEFT" style="margin-left: 0.5in;">
<br />
</div>
<ol start="16">
<li><div align="LEFT" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">As
per IGI Security Report, The main focus has been investing in HPC
business constituting over 60% of the total advertising expenditure.
However, the growth in sales has lagged the growth in advertising
spend which has been twice the revenue grwth indicating that
investment in brands have been unsuccessful in leveraging sales
growth.</span></span></div>
</li>
</ol>
<div align="LEFT">
<br />
</div>
<ol start="17">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Heavy
reliance on casual, temporary and agency workers, workers whose
contracts bring them no job security and inferior pay and benefits
to those formally employed by Unilever, is the rule throughout the
company's operations.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="18">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">At
the Walls Ice Cream Factory in Lahore, for example, there are
(still) 89 permanent workers - and 750 workers employed on a casual
basis.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="19">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">At
Unilever's Khanewal Tea Factory, for example, there are 22 permanent
workers and 1,000 casual employees.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="20">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">The
Lipton tea factory in Karachi formerly employed 132 permanent
workers and 450 casuals.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="21">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Recently,
ULEVER has closed down the Karachi tea factory in view of low demand
and sales volumes.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="22">
<li><div align="LEFT">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Not
Following National laws and </span></span><span style="color: blue;"><u><a href="http://www.iuf.org/cgi-bin/dbman/db.cgi?db=default&uid=default&ID=5770&view_records=1&ww=1&en=1"><span style="color: black;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">international
Conventions and guidelines</span></span></span></a></u></span><span face="Verdana, sans-serif"><span style="font-size: x-small;">,</span></span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="23">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Using
Nameless Factories for Prduction as in the case of Tea, in Karachi.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="24">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Unilever
systematically violates worker and trade union rights through direct
attacks on trade unionists (involving armed police as well as hired
thugs) as well as aggressive outsourcing and casualization.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="25">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">More
focused towards outsourcing then in-house development and
manufacturing.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="26">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Indirect
Distribution Network.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="27">
<li><div align="LEFT">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Had
to sale of Dalda.</span></span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="28">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Blueband
being produced from Dalda factory.</span></span></div>
</li>
</ol>
<div align="LEFT" style="margin-left: 0.5in;">
<br />
</div>
<ol start="29">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Charged
of signigng contract with Dalda that it won’t enter into
competition.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western"><br /></div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: medium;"><u><b>Opportunities:</b></u></span></span></div>
<div align="LEFT" class="western">
<br />
</div>
<ol>
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Could
develop new products.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="2">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Local
competitors have poor products.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="3">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Profit
margins will be good.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="4">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">End-users
respond to new ideas.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="5">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Can
surprise competitors.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="6">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Support
core business economies.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="7">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Could
seek better supplier deals.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="8">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Market
Development in developing countries.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="9">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Strategic
acquisitions can help Unilever to expand its business.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="10">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Population
continously increasing in Pakistan.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="11">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Rural
area markets to expand.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="12">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Big
opportunity in food business.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="13">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Export
opportunity of hlal foods to Foreign Countries.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="14">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Younger
generation is becoming look and beauty conscious.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="15">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">More
awareness about hair protection and hair cleanliness.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western" style="text-indent: 0.5in;">
<br />
</div>
<ol start="16">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Integration
providing innovation opportunities.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="17">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">New
soups can be introduced in winters. </span></span>
</div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="18">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">huge
potential in the rural areas of Pakistan</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="19">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">E-commerce-
Online Selling can be initiated.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="20">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Forward
Integration can be done by launching unilever stores</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="21">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Enough
space available for launching of nutritious food items.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="22">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Like
Pepsi's Lays and P&G's Prigle can Come up with Chips.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="23">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Pakistan
is the third largest importer of tea in the world so huge potential
in tea farming.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="24">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Huge
oppurtunity is awaiting in detergent as about 50% of the population
uses laundry soap for fabric washes.</span></span></div>
</li>
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Aaround
40% tea is smuggled so that can be catered too by unliever thus a
big market remain un-addressed.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="26">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Only
urban area are familiar with shampoo there still awaits a long way
to go.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="27">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Since
pak has one of the least cocentrated retail market in the world with
state owned utility stores corporation holding </span></span>
</div>
</li>
</ol>
<div align="LEFT" style="margin-left: 0.5in;"><br /></div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><u><b>Threats:</b></u></span></span></div>
<div align="LEFT" class="western">
<br />
</div>
<ol>
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Legislation
could impact.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="2">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Existing
core business distribution risk.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="3">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Market
demand very seasonal.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="4">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Retention
of key staff critical.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="5">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Could
distract from core business.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="6">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Possible
negative publicity.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="7">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Vulnerable
to reactive attack by major competitors.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="8">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Health
consciousness people may find an alternative low calorie diets and
exercise.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="9">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Low
GDP growth rate.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="10">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Double
digit inflation.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="11">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Deteriorating
security conditions.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="12">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Energy
shortage.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="13">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Smuggling
of tea and its own international products.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="14">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Deteriorating
value of Pakistani currency.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="15">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">High
taxation.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="16">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">The
local companies.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="17">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Price
wars.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="18">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Competitors'
aggressive marketing.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="19">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Religious
Semitism can be provoked being a Non Muslim MNC.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="20">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Distribution
and Retailer ship can be compromised for various reasons like they
may go bankrupt or other factors could influence which will have
direct impact on it.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="21">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Due
to Political situation their top notch could migrate.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<ol start="22">
<li><div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Strategic
allies might seek for better opportunities.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western"><br /></div>
<div align="LEFT" class="western">
<br />
</div>
<h2 align="CENTER" class="western" style="background-attachment: initial; background-clip: initial; background-color: #eaeaea; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(128, 128, 128); border-bottom-style: solid; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(128, 128, 128); border-left-style: solid; border-left-width: 1px; border-right-color: rgb(128, 128, 128); border-right-style: solid; border-right-width: 1px; border-top-color: rgb(128, 128, 128); border-top-style: solid; border-top-width: 1px; border: 1px solid rgb(128, 128, 128); margin-bottom: 0.08in; padding-bottom: 0.01in; padding-left: 0.08in; padding-right: 0.08in; padding-top: 0.01in; padding: 0.01in 0.08in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">EFE Matrix</span></span></h2>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<center>
<table border="1" bordercolor="#000000" cellpadding="7" cellspacing="0" rules="ROWS" style="width: 598px;">
<colgroup>
<col width="25"></col>
<col width="306"></col>
</colgroup>
<colgroup>
<col width="58"></col>
</colgroup>
<colgroup>
<col width="62"></col>
</colgroup>
<colgroup>
<col width="75"></col>
</colgroup>
<tbody>
<tr>
<td bgcolor="#cccccc" colspan="2" height="14" width="345">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Key
External Factors</b></span></span></div>
</td>
<td bgcolor="#cccccc" width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Weight</b></span></span></div>
</td>
<td bgcolor="#cccccc" width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Ratings</b></span></span></div>
</td>
<td bgcolor="#cccccc" width="75">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Weighted
Score</b></span></span></div>
</td>
</tr>
<tr>
<td bgcolor="#cccccc" colspan="5" height="15" width="582">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>OPPORTUNITIES</b></span></span></div>
</td>
</tr>
<tr>
<td height="15" width="25">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">1.</span></span></div>
</td>
<td width="306">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Could
develop new products.</span></span></div>
</td>
<td width="58">
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td width="75">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.60</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="25">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2.</span></span></div>
</td>
<td width="306">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Local
competitors have poor products.</span></span></div>
</td>
<td width="58">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.03</span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td width="75">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.45</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="25">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3.</span></span></div>
</td>
<td width="306">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Unrelated
diversification.</span></span></div>
</td>
<td width="58">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.03</span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">1</span></span></div>
</td>
<td width="75">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.10</span></span></div>
</td>
</tr>
<tr>
<td height="47" width="25">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4.</span></span></div>
</td>
<td width="306">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Since
pak has one of the least cocentrated retail market in the world
with state owned utility stores corporation holding</span></span></div>
</td>
<td width="58">
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">1</span></span></div>
</td>
<td width="75">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.20</span></span></div>
</td>
</tr>
<tr>
<td height="64" width="25">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">5.</span></span></div>
</td>
<td width="306">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Around
0.3 % of the market. USC has given license to many Super Stores
which is a seems to be a good oppurtunity as they can make
alliances with them.</span></span></div>
</td>
<td width="58">
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2</span></span></div>
</td>
<td width="75">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></span></div>
</td>
</tr>
<tr>
<td height="45" width="25">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">6.
</span></span>
</div>
</td>
<td width="306">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Aaround
40% tea is smuggled so that can be catered too by unliever thus a
big market remain un-addressed.</span></span></div>
</td>
<td width="58">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.03</span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2</span></span></div>
</td>
<td width="75">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.06</span></span></div>
</td>
</tr>
<tr>
<td height="27" width="25">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">8.
</span></span>
</div>
</td>
<td width="306">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Only
urban area are familiar with shampoo there still awaits a long
way to go.</span></span></div>
</td>
<td width="58">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td width="75">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.12</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="25">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">9.</span></span></div>
</td>
<td width="306">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">End-users
respond to new ideas.</span></span></div>
</td>
<td width="58">
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.03</span></span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2</span></span></div>
</td>
<td width="75">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.06</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="25">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">10.</span></span></div>
</td>
<td width="306">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Support
core business economies.</span></span></div>
</td>
<td width="58">
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">1</span></span></div>
</td>
<td width="75">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="25">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">11.</span></span></div>
</td>
<td width="306">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Could
seek better supplier deals.</span></span></div>
</td>
<td width="58">
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td width="75">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.06</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="25">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">12.</span></span></div>
</td>
<td width="306">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Strategic
acquisitions can help Unilever to expand its business.</span></span></div>
</td>
<td width="58">
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td width="75">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.08</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="25">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">13.</span></span></div>
</td>
<td width="306">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Population
continously increasing in Pakistan.</span></span></div>
</td>
<td width="58">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.03</span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td width="75">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.12</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="25">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">14.</span></span></div>
</td>
<td width="306">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Huge
potential in the rural areas of Pakistan</span></span></div>
</td>
<td width="58">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.03</span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td width="75">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.12</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="25">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">15.</span></span></div>
</td>
<td width="306">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Big
opportunity in food business.</span></span></div>
</td>
<td width="58">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td width="75">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.08</span></span></div>
</td>
</tr>
<tr>
<td height="29" width="25">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">16.</span></span></div>
</td>
<td width="306">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Export
opportunity of hlal foods to Foreign Countries.</span></span></div>
</td>
<td width="58">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td width="75">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.12</span></span></div>
</td>
</tr>
<tr>
<td height="28" width="25">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">17.</span></span></div>
</td>
<td width="306">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Younger
generation is becoming look and beauty conscious.</span></span></div>
</td>
<td width="58">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2</span></span></div>
</td>
<td width="75">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.08</span></span></div>
</td>
</tr>
<tr>
<td height="27" width="25">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">18.</span></span></div>
</td>
<td width="306">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">More
awareness about hair protection and hair cleanliness.</span></span></div>
</td>
<td width="58">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2</span></span></div>
</td>
<td width="75">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.08</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="25">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">19.</span></span></div>
</td>
<td width="306">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">New
soups can be introduced in winters.</span></span></div>
</td>
<td width="58">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.03</span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">1</span></span></div>
</td>
<td width="75">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.03</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="25">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">20.</span></span></div>
</td>
<td width="306">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">E-commerce-
Online Selling can be initiated.</span></span></div>
</td>
<td width="58">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.03</span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td width="75">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.09</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="25">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">21.</span></span></div>
</td>
<td width="306">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Forward
Integration can be done by launching unilever stores</span></span></div>
</td>
<td width="58">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2</span></span></div>
</td>
<td width="75">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.08</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="25">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">22.</span></span></div>
</td>
<td width="306">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Enough
space available for launching of nutritious food items.</span></span></div>
</td>
<td width="58">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.03</span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td width="75">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.12</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="25">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">23.</span></span></div>
</td>
<td width="306">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Like
Pepsi's Lays and P&G's Prigle can Come up with Chips.</span></span></div>
</td>
<td width="58">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.03</span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td width="75">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.12</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="25">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">24.</span></span></div>
</td>
<td width="306">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Pakistan
is the third largest importer of tea in the world so huge
potential in tea farming.</span></span></div>
</td>
<td width="58">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td width="75">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.12</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="25">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">25.</span></span></div>
</td>
<td width="306">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Huge
oppurtunity is awaiting in detergent as about 50% of the
population uses laundry soap for fabric washes.</span></span></div>
</td>
<td width="58">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td width="75">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.12</span></span></div>
</td>
</tr>
<tr>
<td bgcolor="#cccccc" height="15" width="25">
<div align="LEFT" class="western">
<br />
</div>
</td>
<td bgcolor="#cccccc" colspan="4" width="543">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>THREATS</b></span></span></div>
</td>
</tr>
<tr>
<td height="15" width="25">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">1.</span></span></div>
</td>
<td width="306">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Legislation
could impact.</span></span></div>
</td>
<td width="58">
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2</span></span></div>
</td>
<td width="75">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></span></div>
</td>
</tr>
<tr>
<td height="15" width="25">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2.</span></span></div>
</td>
<td width="306">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Existing
core business distribution risk.</span></span></div>
</td>
<td width="58">
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2</span></span></div>
</td>
<td width="75">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></span></div>
</td>
</tr>
<tr>
<td height="15" width="25">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4.</span></span></div>
</td>
<td width="306">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Retention
of key staff critical.</span></span></div>
</td>
<td width="58">
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td width="75">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.08</span></span></span></div>
</td>
</tr>
<tr>
<td height="15" width="25">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">5.</span></span></div>
</td>
<td width="306">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Could
distract from core business.</span></span></div>
</td>
<td width="58">
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.01</span></span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">1</span></span></div>
</td>
<td width="75">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.01</span></span></span></div>
</td>
</tr>
<tr>
<td height="15" width="25">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">6.
</span></span>
</div>
</td>
<td width="306">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Possible
negative publicity.</span></span></div>
</td>
<td width="58">
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.01</span></span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2</span></span></div>
</td>
<td width="75">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="25">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">8.
</span></span>
</div>
</td>
<td width="306">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Vulnerable
to reactive attack by major competitors.</span></span></div>
</td>
<td width="58">
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">1</span></span></div>
</td>
<td width="75">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></div>
</td>
</tr>
<tr>
<td height="32" width="25">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">9.</span></span></div>
</td>
<td width="306">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Health
consciousness people may find an alternative low calorie diets
and exercise.</span></span></div>
</td>
<td width="58">
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.01</span></span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td width="75">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.03</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="25">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">10.</span></span></div>
</td>
<td width="306">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Low
GDP growth rate.</span></span></div>
</td>
<td width="58">
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2</span></span></div>
</td>
<td width="75">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="25">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">11.</span></span></div>
</td>
<td width="306">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Deteriorating
security conditions.</span></span></div>
</td>
<td width="58">
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.01</span></span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td width="75">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="25">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">12.</span></span></div>
</td>
<td width="306">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Energy
shortage.</span></span></div>
</td>
<td width="58">
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.01</span></span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2</span></span></div>
</td>
<td width="75">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="25">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">13.</span></span></div>
</td>
<td width="306">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Smuggling
of tea and its own international products.</span></span></div>
</td>
<td width="58">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td width="75">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.06</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="25">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">14.</span></span></div>
</td>
<td width="306">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Deteriorating
value of Pakistani currency.</span></span></div>
</td>
<td width="58">
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.01</span></span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2</span></span></div>
</td>
<td width="75">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="25">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">15.</span></span></div>
</td>
<td width="306">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">High
taxation.</span></span></div>
</td>
<td width="58">
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td width="75">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.06</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="25">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">16.</span></span></div>
</td>
<td width="306">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">The
local companies.</span></span></div>
</td>
<td width="58">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td width="75">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.08</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="25">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">17.</span></span></div>
</td>
<td width="306">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Price
wars.</span></span></div>
</td>
<td width="58">
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.01</span></span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td width="75">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="25">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">18.</span></span></div>
</td>
<td width="306">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Competitors'
aggressive marketing.</span></span></div>
</td>
<td width="58">
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td width="75">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.08</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="25">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">19.</span></span></div>
</td>
<td width="306">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Religious
Semitism can be provoked being a Non Muslim MNC.</span></span></div>
</td>
<td width="58">
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td width="75">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.06</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="25">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">20.</span></span></div>
</td>
<td width="306">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Distribution
and Retailer ship can be compromised for various reasons like
they may go bankrupt or other factors could influence which will
have direct impact on it.</span></span></div>
</td>
<td width="58">
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2</span></span></div>
</td>
<td width="75">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="25">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">21.</span></span></div>
</td>
<td width="306">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Due
to Political situation their top notch could migrate.</span></span></div>
</td>
<td width="58">
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.01</span></span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2</span></span></div>
</td>
<td width="75">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="25">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">22.</span></span></div>
</td>
<td width="306">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Strategic
allies might seek for better opportunities.</span></span></div>
</td>
<td width="58">
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.01</span></span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2</span></span></div>
</td>
<td width="75">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></div>
</td>
</tr>
<tr>
<td colspan="2" height="14" width="345">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Total
Weighted Score</b></span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>1.0</b></span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td width="75">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>3.87</b></span></span></div>
</td>
</tr>
</tbody></table>
</center>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Total
weighted score of EFE matrix of UNILEVER (3.87) shows strong response
of company towards external factors.</span></span></span></div>
<div align="LEFT" class="western">
<br />
</div>
<div align="CENTER" class="western"><br />
</div>
<h2 align="LEFT" class="western" style="background-attachment: initial; background-clip: initial; background-color: #eaeaea; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(128, 128, 128); border-bottom-style: solid; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(128, 128, 128); border-left-style: solid; border-left-width: 1px; border-right-color: rgb(128, 128, 128); border-right-style: solid; border-right-width: 1px; border-top-color: rgb(128, 128, 128); border-top-style: solid; border-top-width: 1px; border: 1px solid rgb(128, 128, 128); margin-bottom: 0.08in; padding-bottom: 0.01in; padding-left: 0.08in; padding-right: 0.08in; padding-top: 0.01in; padding: 0.01in 0.08in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"> CPM Matrix</span></span></h2>
<div align="CENTER" class="western">
<br />
</div>
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><i><br /></i></span></span><br />
</div>
<center>
<table border="1" bordercolor="#000000" cellpadding="7" cellspacing="0" rules="ROWS" style="width: 754px;">
<colgroup>
<col width="25"></col>
<col width="4361"></col>
<col width="202"></col>
</colgroup>
<colgroup>
<col width="58"></col>
</colgroup>
<colgroup>
<col width="52"></col>
</colgroup>
<colgroup>
<col width="58"></col>
</colgroup>
<colgroup>
<col width="58"></col>
</colgroup>
<colgroup>
<col width="58"></col>
</colgroup>
<colgroup>
<col width="58"></col>
</colgroup>
<colgroup>
<col width="51"></col>
</colgroup>
<tbody>
<tr>
<td bgcolor="#cccccc" colspan="3" height="14" rowspan="2" width="247">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Critical
Success Factor</b></span></span></div>
</td>
<td bgcolor="#cccccc" rowspan="2" width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Weight</b></span></span></div>
</td>
<td bgcolor="#cccccc" colspan="2" width="124">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>P&G</b></span></span></div>
</td>
<td bgcolor="#cccccc" colspan="2" width="130">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Lakson</b></span></span></div>
</td>
<td bgcolor="#cccccc" colspan="2" width="123">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Reckit</b></span></span></div>
</td>
</tr>
<tr>
<td bgcolor="#cccccc" width="52">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Rating</b></span></span></div>
</td>
<td bgcolor="#cccccc" width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Score</b></span></span></div>
</td>
<td bgcolor="#cccccc" width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Rating</b></span></span></div>
</td>
<td bgcolor="#cccccc" width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Score</b></span></span></div>
</td>
<td bgcolor="#cccccc" width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Rating</b></span></span></div>
</td>
<td bgcolor="#cccccc" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Score</b></span></span></div>
</td>
</tr>
<tr>
<td height="15" width="25">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">1.</span></span></div>
</td>
<td colspan="2" width="208">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Advertising.</span></span></div>
</td>
<td valign="BOTTOM" width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.1</span></span></div>
</td>
<td width="52">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.4</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.2</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.03</span></span></div>
</td>
</tr>
<tr>
<td colspan="2" height="15" width="31">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2.</span></span></div>
</td>
<td width="202">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Product
Quality.</span></span></div>
</td>
<td valign="BOTTOM" width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.09</span></span></div>
</td>
<td width="52">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.36</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.18</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.27</span></span></div>
</td>
</tr>
<tr>
<td colspan="2" height="15" width="31">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3.</span></span></div>
</td>
<td width="202">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Price.</span></span></div>
</td>
<td valign="BOTTOM" width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.1</span></span></div>
</td>
<td width="52">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.3</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.03</span></span></div>
</td>
</tr>
<tr>
<td colspan="2" height="15" width="31">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4.</span></span></div>
</td>
<td width="202">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Management.</span></span></div>
</td>
<td valign="BOTTOM" width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></div>
</td>
<td width="52">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.16</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.12</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.16</span></span></div>
</td>
</tr>
<tr>
<td colspan="2" height="15" width="31">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">5.</span></span></div>
</td>
<td width="202">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Financial
Position.</span></span></div>
</td>
<td valign="BOTTOM" width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></div>
</td>
<td width="52">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.16</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.12</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.12</span></span></div>
</td>
</tr>
<tr>
<td colspan="2" height="15" width="31">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">6.</span></span></div>
</td>
<td width="202">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Customer
Loyalty.</span></span></div>
</td>
<td valign="BOTTOM" width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.06</span></span></div>
</td>
<td width="52">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.24</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.18</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.18</span></span></div>
</td>
</tr>
<tr>
<td colspan="2" height="15" width="31">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">8.</span></span></div>
</td>
<td width="202">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Marketing/Branding.</span></span></div>
</td>
<td valign="BOTTOM" width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></div>
</td>
<td width="52">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.16</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.08</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.12</span></span></div>
</td>
</tr>
<tr>
<td colspan="2" height="15" width="31">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">9.</span></span></div>
</td>
<td width="202">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Market
Share.</span></span></div>
</td>
<td valign="BOTTOM" width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.06</span></span></div>
</td>
<td width="52">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.24</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.12</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.18</span></span></div>
</td>
</tr>
<tr>
<td colspan="2" height="15" width="31">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">10.</span></span></div>
</td>
<td width="202">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Infrastructure.</span></span></div>
</td>
<td valign="BOTTOM" width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.05</span></span></div>
</td>
<td width="52">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.15</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.20</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2</span></span></div>
</td>
<td width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.10</span></span></div>
</td>
</tr>
<tr>
<td colspan="2" height="15" width="31">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">11.</span></span></div>
</td>
<td width="202">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Technology.</span></span></div>
</td>
<td valign="BOTTOM" width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.06</span></span></div>
</td>
<td width="52">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.24</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.12</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.24</span></span></div>
</td>
</tr>
<tr>
<td colspan="2" height="15" width="31">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">12.</span></span></div>
</td>
<td width="202">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Assets.</span></span></div>
</td>
<td valign="BOTTOM" width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.06</span></span></div>
</td>
<td width="52">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.18</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.24</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2</span></span></div>
</td>
<td width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.12</span></span></div>
</td>
</tr>
<tr>
<td colspan="2" height="15" width="31">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">13.</span></span></div>
</td>
<td width="202">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Distribution
& Network.</span></span></div>
</td>
<td valign="BOTTOM" width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.03</span></span></div>
</td>
<td width="52">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.12</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.06</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.12</span></span></div>
</td>
</tr>
<tr>
<td colspan="2" height="15" width="31">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">14.</span></span></div>
</td>
<td width="202">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Logistics
and Supply Chain.</span></span></div>
</td>
<td valign="BOTTOM" width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.06</span></span></div>
</td>
<td width="52">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.24</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.18</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.24</span></span></div>
</td>
</tr>
<tr>
<td colspan="2" height="15" width="31">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">15.</span></span></div>
</td>
<td width="202">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Potential
Human Resource.</span></span></div>
</td>
<td valign="BOTTOM" width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.05</span></span></div>
</td>
<td width="52">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.20</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.15</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.20</span></span></div>
</td>
</tr>
<tr>
<td colspan="2" height="15" width="31">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">16.</span></span></div>
</td>
<td width="202">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Consumer
Feedback System.</span></span></div>
</td>
<td valign="BOTTOM" width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></div>
</td>
<td width="52">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.12</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.08</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2</span></span></div>
</td>
<td width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.08</span></span></div>
</td>
</tr>
<tr>
<td colspan="2" height="15" width="31">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">17.</span></span></div>
</td>
<td width="202">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Product
Line</span></span></div>
</td>
<td valign="BOTTOM" width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></div>
</td>
<td width="52">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.16</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.12</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.12</span></span></div>
</td>
</tr>
<tr>
<td colspan="2" height="15" width="31">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">18.</span></span></div>
</td>
<td width="202">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Strategic
Alliances</span></span></div>
</td>
<td valign="BOTTOM" width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></div>
</td>
<td width="52">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.12</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.12</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.12</span></span></div>
</td>
</tr>
<tr>
<td colspan="2" height="15" width="31">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">19.</span></span></div>
</td>
<td width="202">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Research
& Development</span></span></div>
</td>
<td valign="BOTTOM" width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></div>
</td>
<td width="52">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.16</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.08</span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.16</span></span></div>
</td>
</tr>
<tr>
<td colspan="3" height="14" width="247">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Total
Weighted Score</b></span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>1.0</b></span></span></div>
</td>
<td width="52">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>3.71</b></span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td width="58">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>2.39</b></span></span></div>
</td>
<td width="58">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>2.59</b></span></span></div>
</td>
</tr>
</tbody></table>
</center>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western"><br /></div>
<div align="LEFT" class="western">
<br />
</div>
<h2 align="CENTER" class="western" style="background-attachment: initial; background-clip: initial; background-color: #eaeaea; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(128, 128, 128); border-bottom-style: solid; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(128, 128, 128); border-left-style: solid; border-left-width: 1px; border-right-color: rgb(128, 128, 128); border-right-style: solid; border-right-width: 1px; border-top-color: rgb(128, 128, 128); border-top-style: solid; border-top-width: 1px; border: 1px solid rgb(128, 128, 128); margin-bottom: 0.08in; padding-bottom: 0.01in; padding-left: 0.08in; padding-right: 0.08in; padding-top: 0.01in; padding: 0.01in 0.08in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">IFE Matrix</span></span></h2>
<div align="LEFT" class="western">
<br />
</div>
<center>
<table border="1" bordercolor="#000000" cellpadding="7" cellspacing="0" rules="ROWS" style="width: 634px;">
<colgroup>
<col width="45"></col>
<col width="310"></col>
</colgroup>
<colgroup>
<col width="63"></col>
</colgroup>
<colgroup>
<col width="62"></col>
</colgroup>
<colgroup>
<col width="82"></col>
</colgroup>
<tbody>
<tr>
<td bgcolor="#cccccc" colspan="2" height="14" width="369">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Key
Internal Factors</b></span></span></div>
</td>
<td bgcolor="#cccccc" width="63">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Weight</b></span></span></div>
</td>
<td bgcolor="#cccccc" width="62">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Ratings</b></span></span></div>
</td>
<td bgcolor="#cccccc" width="82">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Weighted
Score</b></span></span></div>
</td>
</tr>
<tr>
<td bgcolor="#cccccc" colspan="5" height="15" width="618">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>STRENGTHS</b></span></span></div>
</td>
</tr>
<tr>
<td height="15" width="45">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">1.</span></span></div>
</td>
<td width="310">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Customer’s
Loyalty.</span></span></div>
</td>
<td width="63">
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></span></div>
</td>
<td width="62">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td width="82">
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.16</span></span></span></div>
</td>
</tr>
<tr>
<td height="15" width="45">
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">2</span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;">.</span></span></span></div>
</td>
<td width="310">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">High
dividend pay out.</span></span></div>
</td>
<td width="63">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.03</span></span></div>
</td>
<td width="62">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td width="82">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.12</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="45">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3.</span></span></div>
</td>
<td width="310">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">International
brand strength.</span></span></div>
</td>
<td width="63">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.03</span></span></div>
</td>
<td width="62">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td width="82">
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.12</span></span></span></div>
</td>
</tr>
<tr>
<td height="15" width="45">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4.</span></span></div>
</td>
<td width="310">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Market
share of 41%</span></span></div>
</td>
<td width="63">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></div>
</td>
<td width="62">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td width="82">
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.16</span></span></span></div>
</td>
</tr>
<tr>
<td height="15" width="45">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">5.</span></span></div>
</td>
<td width="310">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Strong
financial position.</span></span></div>
</td>
<td width="63">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></div>
</td>
<td width="62">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td width="82">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.16</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="45">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">6.</span></span></div>
</td>
<td width="310">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Have
won more than 10 awards.</span></span></div>
</td>
<td width="63">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.03</span></span></div>
</td>
<td width="62">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td width="82">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.09</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="45">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">7.</span></span></div>
</td>
<td width="310">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Oldest
MNC of Asia</span></span></div>
</td>
<td width="63">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></div>
</td>
<td width="62">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td width="82">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.12</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="45">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">8.</span></span></div>
</td>
<td width="310">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Highly
Motivated Human Resource</span></span></div>
</td>
<td width="63">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.06</span></span></div>
</td>
<td width="62">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td width="82">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.24</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="45">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">9.</span></span></div>
</td>
<td width="310">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Vast
Distribution Networks.</span></span></div>
</td>
<td width="63">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.05</span></span></div>
</td>
<td width="62">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td width="82">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.20</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="45">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">10.
</span></span>
</div>
</td>
<td width="310">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Large
range of brands to match the diversity of its consumers.</span></span></div>
</td>
<td width="63">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.03</span></span></div>
</td>
<td width="62">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td width="82">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.09</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="45">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">11.</span></span></div>
</td>
<td width="310">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Committed
to business ethics, safety, health, environment and community.</span></span></div>
</td>
<td width="63">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.05</span></span></div>
</td>
<td width="62">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td width="82">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.15</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="45">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">12.</span></span></div>
</td>
<td width="310">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">An
Active participant in Social Service.</span></span></div>
</td>
<td width="63">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.03</span></span></div>
</td>
<td width="62">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td width="82">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.09</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="45">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">13.</span></span></div>
</td>
<td width="310">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Latest
state of the art facilities and technology.</span></span></div>
</td>
<td width="63">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.03</span></span></div>
</td>
<td width="62">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td width="82">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.12</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="45">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">14.</span></span></div>
</td>
<td width="310">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Possess
multiple international standard certifications like ISO 9001, ISO
14001, OHSAS 18001.</span></span></div>
</td>
<td width="63">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></div>
</td>
<td width="62">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td width="82">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.06</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="45">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">15.</span></span></div>
</td>
<td width="310">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Well-established
brand name.</span></span></div>
</td>
<td width="63">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></div>
</td>
<td width="62">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td width="82">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.16</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="45">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">16.</span></span></div>
</td>
<td width="310">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Good
social responsibility to shareholders and employees.</span></span></div>
</td>
<td width="63">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></div>
</td>
<td width="62">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td width="82">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.12</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="45">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">17.</span></span></div>
</td>
<td width="310">
<div align="JUSTIFY">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Established
Raabta Consumer Careline for their consumers.</span></span></div>
</td>
<td width="63">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></div>
</td>
<td width="62">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td width="82">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.12</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="45">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">18.</span></span></div>
</td>
<td width="310">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Spare
manufacturing capacity.</span></span></div>
</td>
<td width="63">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.03</span></span></div>
</td>
<td width="62">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td width="82">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.09</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="45">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">19.</span></span></div>
</td>
<td width="310">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Enjoying
market edge of 41% in FMCG industry. UNILEVER is at number one in
ice cream segment</span></span></div>
</td>
<td width="63">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.03</span></span></div>
</td>
<td width="62">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td width="82">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.12</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="45">
<div align="LEFT" class="western">
<br />
</div>
</td>
<td width="310">
<div align="LEFT" class="western">
<br />
</div>
</td>
<td width="63">
<div align="LEFT" class="western">
<br />
</div>
</td>
<td width="62">
<div align="LEFT" class="western">
<br />
</div>
</td>
<td width="82">
<div align="LEFT" class="western">
<br />
</div>
</td>
</tr>
<tr>
<td bgcolor="#cccccc" height="15" width="45">
<div align="LEFT" class="western">
<br />
</div>
</td>
<td bgcolor="#cccccc" colspan="4" width="559">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>WEAKNESSES</b></span></span></div>
</td>
</tr>
<tr>
<td height="15" width="45">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">1.</span></span></div>
</td>
<td width="310">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Strategic
Alliance</span></span></div>
</td>
<td width="63">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">1</span></span></div>
</td>
<td width="82">
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></span></div>
</td>
</tr>
<tr>
<td height="15" width="45">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2.</span></span></div>
</td>
<td width="310">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Costly
Products.</span></span></div>
</td>
<td width="63">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2</span></span></div>
</td>
<td width="82">
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.08</span></span></span></div>
</td>
</tr>
<tr>
<td height="15" width="45">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3.</span></span></div>
</td>
<td width="310">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Discrimination
among Employees.</span></span></div>
</td>
<td width="63">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.03</span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">1</span></span></div>
</td>
<td width="82">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.03</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="45">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4.</span></span></div>
</td>
<td width="310">
<h3 class="western" style="margin-top: 0in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><span style="font-weight: normal;">Weak
Web Presence</span></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;">.</span></span></h3>
</td>
<td width="63">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.01</span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">1</span></span></div>
</td>
<td width="82">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.01</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="45">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">5.</span></span></div>
</td>
<td width="310">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Contradictions
on website.</span></span></div>
</td>
<td width="63">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">1</span></span></div>
</td>
<td width="82">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></div>
</td>
</tr>
<tr>
<td height="26" width="45">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">6.</span></span></div>
</td>
<td width="310">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Only
1500 Employees are on their Payroll as per website.</span></span></div>
</td>
<td width="63">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">1</span></span></div>
</td>
<td width="82">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></div>
</td>
</tr>
<tr>
<td height="29" width="45">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">7.</span></span></div>
</td>
<td width="310">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Many
protests have been conducted by labour Unions against Unilever
Pakistan.</span></span></div>
</td>
<td width="63">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">1</span></span></div>
</td>
<td width="82">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></div>
</td>
</tr>
<tr>
<td height="32" width="45">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">8.</span></span></div>
</td>
<td width="310">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Accused
of involvement in exploitive tactics against indirect employees.</span></span></div>
</td>
<td width="63">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.01</span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">1</span></span></div>
</td>
<td width="82">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.01</span></span></div>
</td>
</tr>
<tr>
<td height="35" width="45">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">9.</span></span></div>
</td>
<td width="310">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Not
able to manage factories on their own closing and outsourcing.</span></span></div>
</td>
<td width="63">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.01</span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2</span></span></div>
</td>
<td width="82">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></div>
</td>
</tr>
<tr>
<td height="78" width="45">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">10.
</span></span>
</div>
</td>
<td width="310">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">As
per IGI Security Report, The main focus has been investing in HPC
business constituting over 60% of the total advertising
expenditure. However, the growth in sales has lagged the growth
in advertising spend.</span></span></div>
</td>
<td width="63">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2</span></span></div>
</td>
<td width="82">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></div>
</td>
</tr>
<tr>
<td height="93" width="45">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">11.</span></span></div>
</td>
<td width="310">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Heavy
reliance on casual, temporary and agency workers, workers whose
contracts bring them no job security and inferior pay and
benefits to those formally employed by Unilever, is the rule
throughout the company's operations.</span></span></div>
</td>
<td width="63">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">1</span></span></div>
</td>
<td width="82">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></div>
</td>
</tr>
<tr>
<td height="44" width="45">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">12.</span></span></div>
</td>
<td width="310">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Recently,
ULEVER has closed down the Karachi tea factory in view of low
demand and sales volumes.</span></span></div>
</td>
<td width="63">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.01</span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2</span></span></div>
</td>
<td width="82">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></div>
</td>
</tr>
<tr>
<td height="31" width="45">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">13.</span></span></div>
</td>
<td width="310">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Using
Nameless Factories for Prduction as in the case of Tea, in
Karachi.</span></span></div>
</td>
<td width="63">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.01</span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2</span></span></div>
</td>
<td width="82">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></div>
</td>
</tr>
<tr>
<td height="47" width="45">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">14.</span></span></div>
</td>
<td width="310">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Unilever
systematically violates worker and trade union rights through
direct attacks on trade unionists</span></span></div>
</td>
<td width="63">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">1</span></span></div>
</td>
<td width="82">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="45">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">15.</span></span></div>
</td>
<td width="310">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Indirect
Distribution Network.</span></span></div>
</td>
<td width="63">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.01</span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">1</span></span></div>
</td>
<td width="82">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.01</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="45">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">16.</span></span></div>
</td>
<td width="310">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Had
to sale dalda.</span></span></div>
</td>
<td width="63">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2</span></span></div>
</td>
<td width="82">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="45">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">17.</span></span></div>
</td>
<td width="310">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Operational
Complexity.</span></span></div>
</td>
<td width="63">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.01</span></span></div>
</td>
<td width="62">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">1</span></span></div>
</td>
<td width="82">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.01</span></span></div>
</td>
</tr>
<tr>
<td height="14" width="45">
<div align="LEFT" class="western">
<br />
</div>
</td>
<td width="310">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Total
Weighted Score</b></span></span></div>
</td>
<td width="63">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>1.0</b></span></span></div>
</td>
<td width="62">
<div align="LEFT" class="western">
<br />
</div>
</td>
<td width="82">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>2.88</b></span></span></div>
</td>
</tr>
</tbody></table>
</center>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">The
score </span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>2.88</b></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;">
shows that company has solid internal position, its strengths are
overcoming the weaknesses.</span></span></span></div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="CENTER" class="western" style="line-height: 0.17in; margin-left: 0.5in; margin-top: 0.17in;"><br />
</div>
<div align="CENTER" class="western">
<br />
</div>
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: large;"><b>Strategies
in Action:</b></span></span></div>
<div align="CENTER" class="western">
<br />
</div>
<div align="CENTER" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><b>Market
Penetration:</b></span></span></div>
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;">For
the following brands unilever’s strategy would be Market
Penetration.</span></div>
<div align="LEFT" class="western">
<br />
</div>
<ul>
<li><div align="LEFT" style="line-height: 115%; margin-bottom: 0.14in;">
<span style="font-family: 'Times New Roman', serif;">Clear
All Shampoo </span>
</div>
</li>
<li><div align="LEFT" style="line-height: 115%; margin-bottom: 0.14in;">
<span style="font-family: 'Times New Roman', serif;">Badami</span></div>
</li>
<li><div align="LEFT" style="line-height: 115%; margin-bottom: 0.14in;">
<span style="font-family: 'Times New Roman', serif;">Vim</span></div>
</li>
<li><div align="LEFT" style="line-height: 115%; margin-bottom: 0.14in;">
<span style="font-family: 'Times New Roman', serif;">Walls</span></div>
</li>
</ul>
<div align="LEFT" style="margin-left: 1in; text-indent: 0.5in;">
<span style="font-family: 'Times New Roman', serif;">Billboards
all over the Shahrah e Faisal in Karachi.</span></div>
<div align="LEFT" style="margin-left: 1in; text-indent: 0.5in;">
<span style="font-family: 'Times New Roman', serif;">Launching
new advertisements to focus youth.</span></div>
<ul>
<li><div align="LEFT" style="line-height: 115%; margin-bottom: 0.14in;">
<span style="font-family: 'Times New Roman', serif;">Surf
excel</span></div>
</li>
</ul>
<div align="LEFT" style="margin-left: 1in; text-indent: 0.5in;">
<span style="font-family: 'Times New Roman', serif;">New
Ad Campaign .</span></div>
<div align="LEFT" style="margin-left: 1in; text-indent: 0.5in;">
<span style="font-family: 'Times New Roman', serif;">Dirt
is good (Daag to achay hotay hain).</span></div>
<ul>
<li><div align="LEFT" style="line-height: 115%; margin-bottom: 0.14in;">
<span style="font-family: 'Times New Roman', serif;">Lifebouy
</span>
</div>
<ul>
<li><div align="LEFT" style="line-height: 115%; margin-bottom: 0.14in;">
<span style="font-family: 'Times New Roman', serif;">Hand
Washing Campaign</span></div>
</li>
</ul>
</li>
</ul>
<div align="LEFT" style="line-height: 115%; margin-bottom: 0.14in; margin-left: 1in;">
<br /><br /></div>
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><b>Market
Development:</b></span></span></div>
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;">For
the following brands unilever’s strategy would be Market
Development.</span></div>
<ul>
<li><div align="LEFT" style="line-height: 115%; margin-bottom: 0.14in;">
<span style="font-family: 'Times New Roman', serif;"><b>Vaseline</b></span></div>
</li>
</ul>
<div align="LEFT" style="margin-left: 1in;">
<span style="font-family: 'Times New Roman', serif;">This
is an old product but now they are working on its market development.</span></div>
<ul>
<li><div align="LEFT" style="line-height: 115%; margin-bottom: 0.14in;">
<span style="font-family: 'Times New Roman', serif;"><b>Sunsilk</b></span></div>
</li>
</ul>
<div align="LEFT" style="margin-left: 1in;">
<span style="font-family: 'Times New Roman', serif;">In
order to further develop sunsilk’s market they have come up with an
innovative idea that is by exploiting the religious Semitism of
muslim women. They have launched a new product to address the HIjabi
Women.</span></div>
<div align="LEFT" style="margin-left: 1in;">
<br />
</div>
<div align="LEFT" style="margin-left: 1in;">
<br />
</div>
<div align="LEFT" style="margin-left: 1in;">
<br />
</div>
<div align="LEFT" style="margin-left: 1in;">
<br />
</div>
<div align="LEFT" style="margin-left: 1in;">
<br />
</div>
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><b>Product
Development:</b></span></span></div>
<ul>
<li><div align="LEFT" style="line-height: 115%; margin-bottom: 0.14in;">
<span style="font-family: 'Times New Roman', serif;"><b>Domex</b></span></div>
</li>
</ul>
<div align="LEFT" style="margin-left: 1in;">
<span style="font-family: 'Times New Roman', serif;">It
is a new product in the market and its is launched against HARPIC of
Reckitt Benckiser.</span></div>
<div align="LEFT" style="margin-left: 1in;">
<br />
</div>
<ul>
<li><div align="LEFT" style="line-height: 115%; margin-bottom: 0.14in;">
<span style="font-family: 'Times New Roman', serif;"><b>Fair
Menz</b></span></div>
</li>
</ul>
<div align="LEFT" style="margin-left: 1in;">
<span style="font-family: 'Times New Roman', serif;">A
new product to address specifically men in terms of fairness . </span>
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><b>Forward
Integration:</b></span></span></div>
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><b> </b></span>Unilever
has never indulged itself into forward integration.</span></div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><b>Backward
Integration:</b></span></span></div>
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><b> </b></span>Unilever
has never indulged itself into backward integration.</span></div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><b>Horizontal
Integration:</b></span></span></div>
<ul>
<li><div align="LEFT" style="line-height: 115%; margin-bottom: 0.14in;">
<span style="font-family: 'Times New Roman', serif;"><b>Polka
</b></span>
</div>
<ul>
<li><div align="LEFT">
<span style="font-family: 'Times New Roman', serif;">In 1994
Lever Brothers Pakistan tried to acquire Polka Ice Cream for Rs
600 million. Polka refused the bid, and demanded Rs 1 billion. One
year after the launch of Wall's Ice Cream by Lever Brothers in
1995, Polka approached Wall's with an offer to merge the two
companies.</span></div>
</li>
</ul>
</li>
<li><div align="LEFT">
<span style="font-family: 'Times New Roman', serif;"><b>Knorr</b></span></div>
<ul>
<li><div align="LEFT">
<span style="font-family: 'Times New Roman', serif;">It was a
german brand which Unilever acquired in year 2000.</span></div>
</li>
</ul>
</li>
</ul>
<div align="LEFT" style="margin-left: 1in;">
<br />
</div>
<ul>
<li><div align="LEFT">
<span style="font-family: 'Times New Roman', serif;"><b>Glaxose-D</b></span></div>
<ul>
<li><div align="LEFT">
<span style="font-family: 'Times New Roman', serif;">Glaxose-D is
a fifty year old brand which was acquired by Unilever Foods
Pakistan Ltd. from Glaxo Wellcome Pakistan Ltd in January 1999.</span></div>
</li>
</ul>
</li>
</ul>
<div align="LEFT" style="margin-left: 1in;">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: medium;"><b>Defensive
Strategy:</b></span></span></div>
<div align="LEFT" class="western">
<br />
</div>
<ul>
<li><div align="LEFT">
<span style="font-family: 'Times New Roman', serif;"><b>Retranchment</b>:
</span>
</div>
<ul>
<li><div align="LEFT">
<span style="font-family: 'Times New Roman', serif;">On Oct
20,2007 ; 292 Contract employees were fired. </span>
</div>
</li>
</ul>
</li>
</ul>
<div align="CENTER" class="western" style="line-height: 0.17in; margin-left: 0.5in; margin-top: 0.17in;">
<br />
</div>
<div align="CENTER" class="western" style="line-height: 0.17in; margin-left: 0.5in; margin-top: 0.17in;">
<br />
</div>
<div align="CENTER" class="western" style="line-height: 0.17in; margin-left: 0.5in; margin-top: 0.17in;">
<br />
</div>
<div align="CENTER" class="western" style="line-height: 0.17in; margin-left: 0.5in; margin-top: 0.17in;">
<span face="Verdana, sans-serif"><span style="font-size: large;"><b>Organization’s
Audit</b></span></span></div>
<div align="CENTER" class="western" lang="">
<br />
</div>
<div align="LEFT" class="western" lang="">
<span face="Verdana, sans-serif"><u><b>Management
Audit</b></u></span></div>
<div align="LEFT" class="western" lang="">
<br />
</div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">The
success of UNILEVER’s Management is evident from their Strong
Financial and HR.</span></span></div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">The
management seems committed and well equipped in terms of technical,
analytical, perceptual and managerial aspect.</span></span></div>
<div align="CENTER" class="western" lang="">
<br />
</div>
<div align="CENTER" class="western" lang="">
<br />
</div>
<div align="CENTER" class="western" lang="">
<br />
</div>
<table border="0" cellpadding="7" cellspacing="0" style="width: 726px;">
<colgroup><col width="712"></col>
</colgroup><tbody>
<tr>
<td valign="TOP" width="712">
<div align="LEFT" lang="en-US">
<span style="color: black;"><span face="Verdana, sans-serif"><span style="font-size: small;"><u><b>Financial
Audit</b></u></span></span></span></div>
<div align="LEFT" lang="en-US">
<br />
</div>
<div align="LEFT" lang="en-US">
<span style="color: black;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">As
part of our audit of financial statements we are required to
obtain an understanding of</span></span></span></div>
<div align="LEFT" lang="en-US">
<span style="color: black;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">the
accounting and internal control systems sufficient to plan the
audit and develop an effective</span></span></span></div>
<div align="LEFT" lang="en-US">
<span style="color: black;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">audit
approach.</span></span></span></div>
</td>
</tr>
</tbody></table>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">We
believe that our audit provides a reasonable basis for our opinion
and,</span></span></div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">after
due verification, we report that:</span></span></div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">(a)
in our opinion, proper books of accounts have been kept by the
Company as required</span></span></div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">by
the Companies Ordinance, 1984;</span></span></div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">(b)
in our opinion:</span></span></div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">(i)
the balance sheet and profit and loss account together with the notes
thereon</span></span></div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">have
been drawn up in conformity with the Companies Ordinance, 1984, and
are</span></span></div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">in
agreement with the books of accounts and are further in accordance
with</span></span></div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">accounting
policies consistently applied;</span></span></div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">(ii)
the expenditure incurred during the year was for the purpose of the
Company's</span></span></div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">business;
and</span></span></div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">(iii)
the business conducted, investments made and the expenditure incurred
during</span></span></div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">the
year were in accordance with the objects of the Company;</span></span></div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">(c)
in our opinion and to the best of our information and according to
the explanations</span></span></div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">given
to us, the balance sheet, profit and loss account, cash flow
statement and</span></span></div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">statement
of changes in equity together with the notes forming part thereof
conform</span></span></div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">with
approved accounting standards as applicable in Pakistan, and, give
the information</span></span></div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">required
by the Companies Ordinance, 1984, in the manner so required and
respectively</span></span></div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">give
a true and fair view of the state of the Company's affairs as at
December 31, 2010</span></span></div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">and
of the profit, its cash flows and changes in equity for the year then
ended; and</span></span></div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">(d)
in our opinion, Zakat deductible at source under the Zakat and Ushr
Ordinance, 1980</span></span></div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">(XVIII
of 1980), was deducted by the Company and deposited in the Central
Zakat Fund</span></span></div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">established
under section 7 of that Ordinance.</span></span></div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Based
on our review, nothing has come to our attention which causes us to
believe that the</span></span></div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Statement
of Compliance does not appropriately reflect the Company's
compliance, in all</span></span></div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">material
respects, with the best practices contained in the Code of Corporate
Governance as</span></span></div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">applicable
to the Company for the year ended December 31, 2010.</span></span></div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>A.F.Ferguson
& Co.</b></span></span></div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Chartered
Accountants</b></span></span></div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Karachi</b></span></span></div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Dated:
February 21, 2011</b></span></span></div>
<div align="CENTER" class="western" lang=""><br /></div>
<div align="CENTER" class="western" lang="">
<br />
</div>
<div align="CENTER" class="western" lang="">
<br />
</div>
<div align="CENTER" class="western" lang="">
<br />
</div>
<div align="LEFT" class="western" style="margin-bottom: 0.13in;">
<span face="Verdana, sans-serif"><span style="font-size: medium;"><u><b>HR
Audit;</b></u></span></span></div>
<div align="LEFT" class="western" style="margin-bottom: 0.13in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">HR
supports and develops Unilever's most important asset – the people
– by enabling them to deliver outstanding business performance. In
HR, they're not just a part of the Unilever culture; they help create
it. Their environment is all about empowering individuals, both in
terms of contributing to business objectives as well as achieving
their own personal and career goals. HR's job is to make sure that
UNILEVER has highly skilled people across the organization.</span></span></div>
<div align="JUSTIFY" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Human
Resource Management at Unilever Pakistan is one of the best examples
of HR practices of the real world. They are implementing HR practices
in the best possible manner according to the needs and requirements
of the culture of Pakistan.</span></span></div>
<div align="JUSTIFY" style="margin-bottom: 0.19in; margin-top: 0.19in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Few
highlights of their HR practices in Pakistan include:</span></span></div>
<ul>
<li><div align="JUSTIFY" style="margin-top: 0.19in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">H.R
forms the backbone of Unilever as it helps in providing with the
best people.</span></span></div>
</li>
<li><div align="JUSTIFY">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Annual
demand planning </span></span>
</div>
</li>
<li><div align="JUSTIFY">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Benchmark
the HR practices with International HR standards</span></span></div>
</li>
<li><div align="JUSTIFY">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">HR
audit is done that is high on information security</span></span></div>
</li>
<li><div align="JUSTIFY">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Database
of all applications that come to Unilever is kept with the
recruitment manager</span></span></div>
</li>
<li><div align="JUSTIFY">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Strategic
recruiting process</span></span></div>
</li>
<li><div align="JUSTIFY">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Performance
culture is strong in Unilever</span></span></div>
</li>
<li><div align="JUSTIFY">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Pay
for performance programs</span></span></div>
</li>
<li><div align="JUSTIFY">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Motivational
practices</span></span></div>
</li>
<li><div align="JUSTIFY">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Flexible
benefits to the employees</span></span></div>
</li>
<li><div align="JUSTIFY">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Use
of HRIS software i.e. PeopleSoft to maintain online data of all
employees</span></span></div>
</li>
<li><div align="JUSTIFY">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Retention
management and strong performance management system</span></span></div>
</li>
<li><div align="JUSTIFY">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Career
development</span></span></div>
</li>
<li><div align="JUSTIFY">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Training
& Development</span></span></div>
</li>
<li><div align="JUSTIFY">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Career
counseling offered to employees</span></span></div>
</li>
<li><div align="JUSTIFY">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Induction
plans for new employees</span></span></div>
</li>
<li><div align="JUSTIFY">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Career
planning for the employees</span></span></div>
</li>
<li><div align="JUSTIFY">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Learning
management system</span></span></div>
</li>
<li><div align="JUSTIFY">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Performance
appraisal- strictly related to performance</span></span></div>
</li>
<li><div align="JUSTIFY" style="margin-bottom: 0.19in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Strong
Health, safety & security measures in Unilever</span></span></div>
</li>
</ul>
<div align="CENTER" class="western" lang="">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><u><b>MARKETING
AUDIT.</b></u></span></div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">ULEVER
has a strategy of investing in brands in an effort to maintain
awareness and develop brand equity. There has been double digit
growth in advertising and sales promotions expenditure which totaled
PKR 2.6bn in CY07. The main focus has been investing he HPC business
constituting over 60% of the total advertising expenditure. However
the growth in sales has lagged the growth in advertising spend which
has been twice the revenue growth, indicating that investments in
brands have been unsuccessful in leveraging sales growth. In our
opinion this is mainly attributed ti the facts that major investments
have been directed toward re-launching and re-energizing established
brands like LUX, SURF EXCEL and brooke bond rather than new products.
Going forward we expect double digit growth in the advertising
expecditure which is likely to remain 11-12% of net sales.</span></span></div>
<div align="CENTER" class="western" lang=""><br />
</div>
<div align="CENTER" class="western" lang="">
<br />
</div>
<div align="CENTER" class="western" lang="">
<span face="Verdana, sans-serif"><span style="font-size: large;"><b>BCG
Matrix</b></span></span></div>
<div align="CENTER" class="western" lang="">
<br />
</div>
<div align="CENTER" class="western" lang=""><br /></div>
<div align="LEFT" class="western">
<br />
</div>
<h2 align="CENTER" class="western" style="background: rgb(234, 234, 234); border: 1px solid rgb(128, 128, 128); margin-bottom: 0.08in; padding: 0.01in 0.08in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Grand
Strategy Matrix</span></span></h2>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western"><span dir="LTR" id="Frame4" style="background: rgb(234, 234, 234); border: 1px solid rgb(0, 0, 0); float: left; height: 0.52in; padding: 0.05in 0.1in; width: 1.76in;"><br /></span></div>
<div align="CENTER" class="western"><br /></div>
<div align="LEFT" class="western" lang="">
<br />
</div>
<div align="LEFT" class="western"><br /></div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">The
grand matrix helps us to determine the strategy that firm must
pursue, based on its competitive position and market growth.</span></span></div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">UNILEVER
lies in Q1 which represents excellent strategic position of company.
For these firms, continued concentration on current market and
products is an appropriate strategy. UNILEVER has abundant resources
so backward, forward and horizontal integration may also prove
effective. </span></span></span>
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<h2 align="LEFT" class="western" style="background: rgb(234, 234, 234); border: 1px solid rgb(128, 128, 128); margin-bottom: 0.08in; padding: 0.01in 0.08in;">
<span face="Verdana, sans-serif"><span style="font-size: medium;"> QSPM
Matrix</span></span></h2>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<center>
<table border="1" bordercolor="#000000" cellpadding="7" cellspacing="0" style="width: 714px;">
<colgroup><col width="35"></col>
<col width="266"></col>
<col width="57"></col>
<col width="73"></col>
<col width="56"></col>
<col width="76"></col>
<col width="51"></col>
</colgroup><tbody>
<tr>
<td bgcolor="#d8d8d8" height="14" valign="TOP" width="35">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td bgcolor="#d8d8d8" colspan="2" width="337">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td bgcolor="#d8d8d8" colspan="2" width="143">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Market
Development</b></span></span></div>
</td>
<td bgcolor="#d8d8d8" colspan="2" width="141">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Product
Development</b></span></span></div>
</td>
</tr>
<tr>
<td bgcolor="#d8d8d8" height="15" valign="TOP" width="35">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td bgcolor="#d8d8d8" width="266">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>External
Factors</b></span></span></div>
</td>
<td bgcolor="#d8d8d8" width="57">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Weight</b></span></span></div>
</td>
<td bgcolor="#d8d8d8" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Attractive</b></span></span></div>
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Score</b></span></span></div>
</td>
<td bgcolor="#d8d8d8" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Total</b></span></span></div>
</td>
<td bgcolor="#d8d8d8" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Attractive</b></span></span></div>
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Score</b></span></span></div>
</td>
<td bgcolor="#d8d8d8" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Total</b></span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="LEFT" class="western">
<br />
</div>
</td>
<td width="266">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: medium;"><b>Opportunities</b></span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<br />
</div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">1.</span></span></div>
</td>
<td width="266">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Could
develop new products.</span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">---</span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">---</span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.16</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2.</span></span></div>
</td>
<td width="266">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Local
competitors have poor products.</span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.03</span></span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.09</span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2</span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">---</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3.</span></span></div>
</td>
<td width="266">
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Related
diversification.</span></span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.03</span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">---</span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">---</span></span></div>
</td>
<td valign="TOP" width="76">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"> 2</span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.06</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4.</span></span></div>
</td>
<td width="266">
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Around
40% tea is smuggled so that can be catered too by unilever thus a
big market remains un-addressed.</span></span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.03</span></span></span></div>
</td>
<td valign="TOP" width="73">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.12</span></span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">1</span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.03</span></span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">5.</span></span></div>
</td>
<td width="266">
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Only
urban areas are familiar with shampoo there still awaits a long
way to go.</span></span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.16</span></span></div>
</td>
<td valign="TOP" width="76">
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">---</span></span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">---</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">6.
</span></span>
</div>
</td>
<td width="266">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">End-users
respond to new ideas.</span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.03</span></span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.09</span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2</span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.06</span></span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">8.
</span></span>
</div>
</td>
<td width="266">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Could
seek better supplier deals.</span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.16</span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.16</span></span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">9.</span></span></div>
</td>
<td width="266">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Strategic
acquisitions can help Unilever to expand its business.</span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.03</span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.12</span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.09</span></span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">10.</span></span></div>
</td>
<td width="266">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Population
continuously increasing in Pakistan.</span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.16</span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.12</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">11.</span></span></div>
</td>
<td width="266">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Huge
potential in the rural areas of Pakistan</span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.16</span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.12</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">12.</span></span></div>
</td>
<td width="266">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Big
opportunity in food business.</span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.03</span></span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2</span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.06</span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.12</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">13.</span></span></div>
</td>
<td width="266">
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Export
opportunity of halal foods to Foreign Countries.</span></span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.12</span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.16</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">14.</span></span></div>
</td>
<td width="266">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Younger
generation is becoming look and beauty conscious.</span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.16</span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.16</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">15.</span></span></div>
</td>
<td width="266">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">More
awareness about hair protection and hair cleanliness.</span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.16</span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.12</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">16.</span></span></div>
</td>
<td width="266">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">New
soups can be introduced in winters.</span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">---</span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">---</span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.08</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">17.</span></span></div>
</td>
<td width="266">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">E-commerce-
Online Selling can be initiated.</span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.08</span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">---</span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">---</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">18.</span></span></div>
</td>
<td width="266">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Forward
Integration can be done by launching unilever stores</span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.08</span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">----</span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<br />
</div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">19.</span></span></div>
</td>
<td width="266">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Enough
space available for launching of nutritious food items.</span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.03</span></span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.09</span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.09</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">20.</span></span></div>
</td>
<td width="266">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Like
Pepsi's Lays and P&G's Prigle can Come up with Chips.</span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">---</span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">---</span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.16</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">21.</span></span></div>
</td>
<td width="266">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Pakistan
is the third largest importer of tea in the world so huge
potential in tea farming.</span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.03</span></span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.12</span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">---</span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">---</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">22.</span></span></div>
</td>
<td width="266">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Huge
oppurtunity is awaiting in detergent as about 50% of the
population uses laundry soap for fabric washes.</span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.08</span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">1</span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td width="266">
<div align="LEFT" class="western">
<br />
</div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<br />
</div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td width="266">
<div align="LEFT" class="western">
<br />
</div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<br />
</div>
</td>
</tr>
<tr>
<td height="15" valign="TOP" width="35">
<div align="LEFT" class="western">
<br />
</div>
</td>
<td width="266">
<div align="LEFT" class="western">
<span face="Calibri, sans-serif"><span style="font-size: large;"><b>Threats</b></span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<br />
</div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">1.</span></span></div>
</td>
<td width="266">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Legislation
could impact.</span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">1</span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">---</span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">---</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2.</span></span></div>
</td>
<td width="266">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Existing
core business distribution risk.</span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.03</span></span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.12</span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">---</span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">---</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4.</span></span></div>
</td>
<td width="266">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Retention
of key staff critical.</span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.06</span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">---</span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">---</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">6.
</span></span>
</div>
</td>
<td width="266">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Possible
negative publicity.</span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.08</span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">---</span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">---</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">8.
</span></span>
</div>
</td>
<td width="266">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Vulnerable
to reactive attack by major competitors.</span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.01</span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">1</span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.01</span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">---</span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">---</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">9.</span></span></div>
</td>
<td width="266">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Health
consciousness people may find an alternative low calorie diets
and exercise.</span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.03</span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.12</span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.09</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">10.</span></span></div>
</td>
<td width="266">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Low
GDP growth rate.</span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.03</span></span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.09</span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.09</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">11.</span></span></div>
</td>
<td width="266">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Deteriorating
security conditions.</span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.03</span></span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.09</span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.09</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">12.</span></span></div>
</td>
<td width="266">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Energy
shortage.</span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.01</span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">1</span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.01</span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">---</span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">---</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">13.</span></span></div>
</td>
<td width="266">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Smuggling
of tea and its own international products.</span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2</span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">---</span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">---</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">15.</span></span></div>
</td>
<td width="266">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">High
taxation.</span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2</span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2</span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">16.</span></span></div>
</td>
<td width="266">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">The
local companies.</span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.16</span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.12</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">17.</span></span></div>
</td>
<td width="266">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Price
wars.</span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.03</span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.12</span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.12</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">18.</span></span></div>
</td>
<td width="266">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Competitors'
aggressive marketing.</span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.08</span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2</span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.08</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">19.</span></span></div>
</td>
<td width="266">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Religious
Semitism can be provoked being a Non Muslim MNC.</span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2</span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2</span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">20.</span></span></div>
</td>
<td width="266">
<div align="LEFT">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Distribution
and Retailer ship can be compromised for various reasons like
they may go bankrupt or other factors could influence which will
have direct impact on it.</span></span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.06</span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">---</span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">---</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">21.</span></span></div>
</td>
<td width="266">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Due
to Political situation their top notch could migrate.</span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2</span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">---</span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">---</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="LEFT" class="western">
<br />
</div>
</td>
<td width="266">
<div align="LEFT" class="western">
<br />
</div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<br />
</div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="LEFT" class="western">
<br />
</div>
</td>
<td valign="TOP" width="266">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Total</b></span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>1.0</b></span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>4.55</b></span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>2.38</b></span></span></div>
</td>
</tr>
<tr>
<td bgcolor="#d8d8d8" height="30" valign="TOP" width="35">
<div align="LEFT" class="western">
<br />
</div>
</td>
<td bgcolor="#d8d8d8" colspan="6" width="649">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: medium;"><b>Internal
Factors</b></span></span></div>
</td>
</tr>
<tr>
<td height="30" width="35">
<div align="LEFT" class="western">
<br />
</div>
</td>
<td width="266">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: medium;"><b>Strengths</b></span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<br />
</div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">1.</span></span></div>
</td>
<td width="266">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Customer’s
Loyalty.</span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.06</span></span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.24</span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.24</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2.</span></span></div>
</td>
<td width="266">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">High
dividend pay out.</span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.03</span></span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2</span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.06</span></span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">---</span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.06</span></span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3.</span></span></div>
</td>
<td width="266">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">International
brand strength.</span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.05</span></span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.20</span></span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.15</span></span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">5.</span></span></div>
</td>
<td width="266">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Strong
financial position.</span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.06</span></span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.24</span></span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.24</span></span></span></div>
<div align="CENTER" class="western">
<br />
</div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">6.</span></span></div>
</td>
<td width="266">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Highly
Motivated Human Resource</span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<br />
</div>
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.05</span></span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<br />
</div>
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<br />
</div>
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.20</span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<br />
</div>
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.20</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">7.</span></span></div>
</td>
<td width="266">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Vast
Distribution Networks.</span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.06</span></span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>4</b></span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>0.24</b></span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>4</b></span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>0.24</b></span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">8.</span></span></div>
</td>
<td width="266">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Large
range of brands to match the diversity of its consumers.</span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.06</span></span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.24</span></span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3</span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.24</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">9.</span></span></div>
</td>
<td width="266">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Committed
to business ethics, safety, health, environment and community.</span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.03</span></span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>2</b></span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>0.06</b></span></span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>2</b></span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>0.06</b></span></span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">10.
</span></span>
</div>
</td>
<td width="266">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Latest
state of the art facilities and technology.</span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>0.04</b></span></span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>0.16</b></span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>3</b></span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>0.12</b></span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">11.</span></span></div>
</td>
<td width="266">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Possess
multiple international standard certifications like ISO 9001, ISO
14001, OHSAS 18001.</span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>0.04</b></span></span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4</span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>0.16</b></span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>3</b></span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>0.12</b></span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">12.</span></span></div>
</td>
<td width="266">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Well-established
brand name.</span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>0.05</b></span></span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>4</b></span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>0.20</b></span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>3</b></span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>0.15</b></span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">13.</span></span></div>
</td>
<td width="266">
<div align="JUSTIFY">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Established
Raabta Consumer Careline for their consumers.</span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>0.05</b></span></span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>4</b></span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>0.20</b></span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>3</b></span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>0.15</b></span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">14.</span></span></div>
</td>
<td width="266">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Spare
manufacturing capacity.</span></span></div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>0.04</b></span></span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>3</b></span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>0.12</b></span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>3</b></span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>0.12</b></span></span></div>
</td>
</tr>
<tr valign="TOP">
<td height="15" width="35">
<div align="LEFT" class="western">
<br />
</div>
</td>
<td width="266">
<div align="LEFT" class="western">
<br />
</div>
</td>
<td width="57">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td width="73">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td width="56">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td width="76">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td width="51">
<div align="CENTER" class="western">
<br />
</div>
</td>
</tr>
<tr>
<td height="15" valign="TOP" width="35">
<div align="LEFT" class="western">
<br />
</div>
</td>
<td width="266">
<div align="LEFT" class="western">
<span face="Calibri, sans-serif"><span style="font-size: large;"><b>Weakness</b></span></span></div>
</td>
<td valign="TOP" width="57">
<div align="LEFT" class="western">
<br />
</div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<br />
</div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">1.</span></span></div>
</td>
<td width="266">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Strategic
Alliance</span></span></div>
</td>
<td width="57">
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>3</b></span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>0.12</b></span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>---</b></span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>---</b></span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">2.</span></span></div>
</td>
<td width="266">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Costly
Products.</span></span></div>
</td>
<td width="57">
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>3</b></span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>0.12</b></span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>---</b></span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>---</b></span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">3.</span></span></div>
</td>
<td width="266">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Discrimination
among Employees.</span></span></div>
</td>
<td width="57">
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.03</span></span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>2</b></span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>0.06</b></span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>---</b></span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>---</b></span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">4.</span></span></div>
</td>
<td width="266">
<h3 class="western" style="font-weight: normal; margin-top: 0in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Only
1500 Employees are on their Payroll as per website.</span></span></h3>
</td>
<td width="57">
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.03</span></span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>2</b></span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>0.06</b></span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>---</b></span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">---</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">5.</span></span></div>
</td>
<td width="266">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Many
protests have been conducted by labour Unions against Unilever
Pakistan.</span></span></div>
</td>
<td width="57">
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>1</b></span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>0.02</b></span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>---</b></span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">---</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">6.
</span></span>
</div>
</td>
<td width="266">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Accused
of involvement in exploitive tactics against indirect employees.</span></span></div>
</td>
<td width="57">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">0.02</span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>1</b></span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>0.02</b></span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>---</b></span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">---</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">8.
</span></span>
</div>
</td>
<td width="266">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Not
able to manage factories on their own closing and outsourcing.</span></span></div>
</td>
<td width="57">
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>3</b></span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>0.12</b></span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>2</b></span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>0.08</b></span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">9.</span></span></div>
</td>
<td width="266">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">As
per IGI Security Report, The main focus has been investing in HPC
business constituting over 60% of the total advertising
expenditure. However, the growth in sales has lagged the growth
in advertising spend.</span></span></div>
</td>
<td width="57">
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>3</b></span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>0.12</b></span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>---</b></span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">---</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">10.</span></span></div>
</td>
<td width="266">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Heavy
reliance on casual, temporary and agency workers, workers whose
contracts bring them no job security and inferior pay and
benefits to those formally employed by Unilever, is the rule
throughout the company's operations.</span></span></div>
</td>
<td width="57">
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.03</span></span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>2</b></span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>0.06</b></span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>---</b></span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">---</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">11.</span></span></div>
</td>
<td width="266">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Recently,
ULEVER has closed down the Karachi tea factory in view of low
demand and sales volumes.</span></span></div>
</td>
<td width="57">
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.03</span></span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>2</b></span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>0.06</b></span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>---</b></span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">---</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">12.</span></span></div>
</td>
<td width="266">
<div align="LEFT">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Indirect
Distribution Network.</span></span></div>
</td>
<td width="57">
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.03</span></span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>2</b></span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>0.06</b></span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>---</b></span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">---</span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">13.</span></span></div>
</td>
<td width="266">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Operational
Complexity.</span></span></div>
</td>
<td width="57">
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">0.04</span></span></span></div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>3</b></span></span></div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>0.12</b></span></span></div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>1</b></span></span></div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>0.04</b></span></span></div>
</td>
</tr>
<tr>
<td height="15" width="35">
<div align="LEFT" class="western">
<br />
</div>
</td>
<td width="266">
<div align="LEFT" class="western">
<br />
</div>
</td>
<td valign="TOP" width="57">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td valign="TOP" width="73">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td valign="TOP" width="56">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td valign="TOP" width="76">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td valign="TOP" width="51">
<div align="CENTER" class="western">
<br />
</div>
</td>
</tr>
<tr valign="TOP">
<td height="15" width="35">
<div align="LEFT" class="western">
<br />
</div>
</td>
<td width="266">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Total</b></span></span></div>
</td>
<td width="57">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>1.0</b></span></span></div>
</td>
<td width="73">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>3.26</b></span></span></div>
</td>
<td width="76">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>2.21</b></span></span></div>
</td>
</tr>
<tr valign="TOP">
<td height="14" width="35">
<div align="LEFT" class="western">
<br />
</div>
</td>
<td width="266">
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Grand
Total</b></span></span></div>
</td>
<td width="57">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td width="73">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td width="56">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>7.81</b></span></span></div>
</td>
<td width="76">
<div align="CENTER" class="western">
<br />
</div>
</td>
<td width="51">
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>4.59</b></span></span></div>
</td>
</tr>
</tbody></table>
</center>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<h2 align="CENTER" class="western" style="background: rgb(234, 234, 234); border: 1px solid rgb(128, 128, 128); margin-bottom: 0.08in; padding: 0.01in 0.08in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Strategic
Recommendation</span></span></h2>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Appropriate
strategy for UNILEVER is </span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Market
Development</b></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;">.
UNILEVER should remain in the present business and should introduce
present products in new geographical area.</span></span></span></div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Following
are necessary factors that must be present while choosing market
development strategy:</span></span></div>
<div align="LEFT" class="western">
<br />
</div>
<ul>
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">UNILEVER
has its own strong distribution channel.</span></span></div>
</li>
</ul>
<div align="LEFT" class="western">
<br />
</div>
<ul>
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">UNILEVER
is very successful at what it does.</span></span></div>
</li>
</ul>
<div align="LEFT" class="western">
<br />
</div>
<ul>
<li><div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Untapped
rural market and market of developing countries exist for UNILEVER
to cover.</span></span></span></div>
</li>
</ul>
<div align="LEFT" class="western">
<br />
</div>
<ul>
<li><div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">UNILEVER
is a strong MNE in Pakistan. It has abundant resources both
financial and human, so it can easily expand geographically. Here we
are not concerned about expansion of operating activities to new
geographical area. We are particularly concerned about capturing
untapped market. It is up to UNILEVER whether it is decided to start
operating in new areas too or just introduce products by using its
strong channel of distribution. </span></span></span>
</div>
</li>
</ul>
<div align="LEFT" class="western">
<br />
</div>
<ul>
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">UNILEVER
is operating globally. It means that FMCG is such an industry which
can be grown globally.</span></span></div>
</li>
</ul>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<h2 align="CENTER" class="western" style="background-attachment: initial; background-clip: initial; background-color: #eaeaea; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: rgb(128, 128, 128); border-bottom-style: solid; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(128, 128, 128); border-left-style: solid; border-left-width: 1px; border-right-color: rgb(128, 128, 128); border-right-style: solid; border-right-width: 1px; border-top-color: rgb(128, 128, 128); border-top-style: solid; border-top-width: 1px; border: 1px solid rgb(128, 128, 128); margin-bottom: 0.08in; padding-bottom: 0.01in; padding-left: 0.08in; padding-right: 0.08in; padding-top: 0.01in; padding: 0.01in 0.08in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">References</span></span></h2>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span style="color: blue;"><u><a href="http://www.unilever.pk/"><span face="Verdana, sans-serif"><span style="font-size: x-small;">http://www.unilever.pk</span></span></a></u></span></span></div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span style="color: blue;"><u><a href="http://www.unileverwatch.org/"><span face="Verdana, sans-serif"><span style="font-size: x-small;">http://www.unileverwatch.org</span></span></a></u></span></span></div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><u>http://</u></span></span><span style="color: blue;"><u><a href="http://www.igisecurities.com.pk/"><span style="color: black;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">www.igisecurities.com.pk</span></span></span></a></u></span></span></div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Various
Articles and Reports on Unilever.</span></span></div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Reports
By IBA GRADS.</span></span></div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Reports
BY A.F.Ferguson & Co.</span></span></span></div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="CENTER" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><i>And
various news paper articles, research findings and blogs, which
helped me indirectly to build up my mind about Pakistan UNILEVER and
figure out their External and Internal Factors which were involved in
the project.</i></span></span></div>
<div align="CENTER" class="western">
<br />
</div>
<div align="CENTER" class="western">
<br />
</div>
<div align="CENTER" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: medium;"><b>Proposed
Suggestion:</b></span></span></span></div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"> As
per </span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>QSPM</b></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;">
result </span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Market
Development</b></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;">
is suggested. In order to achieve the respective goal, the following
</span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>annual
objectives</b></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;">
have been proposed and the </span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>policies</b></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;">
formulated pertaining to those are mentioned below.</span></span></span></div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: small;"><b>Annual
Objectives:</b></span></span></span></div>
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: small;"><b> </b></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;">The
following annual objectives are only specific to those products which
we feel require Market Development, Market Penetration and Revival.</span></span></span></div>
<div align="LEFT" class="western">
<br />
</div>
<ol>
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><u><b>Lipton:</b></u></span></span></div>
</li>
</ol>
<div align="LEFT" class="western" style="margin-left: 1in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">By
the end of this year we expect to reestablish the brand by achieving
at least </span></span>
</div>
<div align="LEFT" class="western" style="margin-left: 0.25in; text-indent: 0.5in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">% of the market share.</span></span></div>
<div align="LEFT" class="western" style="margin-left: 0.25in; text-indent: 0.5in;">
<br />
</div>
<div align="LEFT" class="western" style="margin-left: 0.25in; text-indent: 0.5in;">
<br />
</div>
<div align="LEFT" class="western" style="margin-left: 0.5in;">
<br />
</div>
<ol start="2">
<li><div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><u><b>Clear
Shampoo:</b></u></span></span></span></div>
</li>
</ol>
<div align="LEFT" class="western" style="margin-left: 1in;">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">By
keeping in mind the biggest competitor of clear shampoo that is head
& shoulder which already enjoys 20% of the market share; We
expect to capture atleast 17% of the market share. </span></span></span>
</div>
<div align="LEFT" class="western" style="margin-left: 1in;">
<br />
</div>
<div align="LEFT" class="western" style="margin-left: 1in;">
<br />
</div>
<div align="LEFT" class="western" style="margin-left: 1in;">
<br />
</div>
<ol start="3">
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><u><b>Walls:</b></u></span></span></div>
</li>
</ol>
<div align="LEFT" class="western" style="margin-left: 1in;">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Walls
is already doing well so we need to focus on the following areas.</span></span></span></div>
<ol>
<ol type="i">
<ol>
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Sustain
the brand image.</span></span></div>
</li>
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Launch
affective and aggressive market campaign.</span></span></div>
</li>
<li><div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Ensure
tough competition to Omore strategies.</span></span></span></div>
</li>
</ol>
</ol>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<ol start="4">
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><u><b>Close-up:</b></u></span></span></div>
</li>
</ol>
<div align="LEFT" class="western" style="margin-left: 0.5in; text-indent: 0.5in;">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">To
chase Colgate and Medicam toothpastes market share to nearest
possible.</span></span></span></div>
<div align="LEFT" class="western" style="margin-left: 0.5in; text-indent: 0.5in;">
<br />
</div>
<div align="LEFT" class="western" style="margin-left: 0.5in; text-indent: 0.5in;">
<br />
</div>
<div align="LEFT" class="western" style="margin-left: 0.5in; text-indent: 0.5in;">
<br />
</div>
<div align="LEFT" class="western" style="margin-left: 0.5in; text-indent: 0.5in;">
<br />
</div>
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: large;"><b>Policies:</b></span></span></span></div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b> </b></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;"><u><b>For
Lipton:</b></u></span></span></span></div>
<div align="LEFT" class="western">
<br />
</div>
<ol>
<li><div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Hire
a brand ambassador.</span></span></span></div>
</li>
<li><div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Offer
lucrative packages to potential human resources of Lipton
competitors.</span></span></span></div>
</li>
<li><div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Give
a health consciousness touch.</span></span></span></div>
</li>
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Organize
stalls and tea making setups at Corporate, Social and Media events.</span></span></div>
</li>
<li><div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Make
alliances with 4Star and 5Star hotel and International fast food
franchises.</span></span></span></div>
</li>
</ol>
<div align="LEFT" class="western" style="margin-left: 2.01in;">
<br />
</div>
<div align="LEFT" class="western" style="margin-left: 2.01in;">
<br />
</div>
<div align="LEFT" class="western" style="margin-left: 2.01in;">
<br />
</div>
<div align="LEFT" class="western" style="margin-left: 2.01in;">
<br />
</div>
<div align="LEFT" class="western" style="margin-left: 2.01in;">
<br />
</div>
<div align="LEFT" class="western" style="margin-left: 1in;">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><u><b>For
Clear Shampoo: </b></u></span></span></span>
</div>
<div align="LEFT" class="western" style="margin-left: 1in;">
<br />
</div>
<ol>
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Change
brand ambassador from Shahid Kapoor to Shan and Mahnoor baloch.</span></span></div>
</li>
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Currently
Clear has been projected as a mainly brand where as our strategy
would be to project it for both genders. </span></span>
</div>
</li>
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Give
a higenic touch alliance with big and reputitive saloons.</span></span></div>
</li>
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Organise
hair washing point.</span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western" style="margin-left: 1in;">
<br />
</div>
<div align="LEFT" class="western" style="margin-left: 1in;">
<span face="Verdana, sans-serif"><span style="font-size: x-small;"><u><b>For
Walls:</b></u></span></span></div>
<div align="LEFT" class="western" style="margin-left: 1in;">
<br />
</div>
<ol>
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Promote
family culture in advertisements.</span></span></div>
</li>
<li><div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Introduce
a new design for walls cycle.</span></span></span></div>
</li>
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Get
a new music composed.</span></span></div>
</li>
<li><div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Make
alliances with international fast food franchises.</span></span></span></div>
</li>
<li><div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Closely
monitor Omore strategies and respond to them accordingly.</span></span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western" style="margin-left: 0.5in; text-indent: 0.5in;">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><u><b>For
Close-up:</b></u></span></span></span></div>
<div align="LEFT" class="western" style="margin-left: 0.5in; text-indent: 0.5in;">
<br />
</div>
<ol>
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Reestablish
the brand name.</span></span></div>
</li>
<li><div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Launch
aggressive advertising and marketing campaign.</span></span></span></div>
</li>
<li><div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Launch
school campaign.</span></span></span></div>
</li>
<li><div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">Add
a free toothbrush.</span></span></span></div>
</li>
</ol>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"> </span></span></span></div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: medium;"><b>EVALUATION:</b></span></span></div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Reviewing
Bases of Strategy</b></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;">
</span></span></span><br />
</div>
<ul>
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">How
have competitors reacted to our strategies? </span></span>
</div>
</li>
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">How
have competitors' strategies changed? </span></span>
</div>
</li>
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Have
major competitor's strengths and weaknesses changed? </span></span>
</div>
</li>
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Why
are competitors making certain strategic changes? </span></span>
</div>
</li>
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Why
are some competitor's strategies more successful than others? </span></span>
</div>
</li>
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">How
satisfied are our competitors with their present market positions
and profitability? </span></span>
</div>
</li>
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">How
far can our major competitors be pushed before retaliating? </span></span>
</div>
</li>
<li><div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><span style="font-size: x-small;">How
could we more effectively cooperate with our competitors?
<br /><br /></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>Reviewing
SWOT</b></span></span></span></div>
</li>
</ul>
<div align="LEFT" class="western" style="margin-left: 0.5in;">
<br />
</div>
<ul>
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Are
our internal strengths still strengths?</span></span></div>
</li>
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Have
we added other internal strengths? If so, what are they? </span></span>
</div>
</li>
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Are
our internal weaknesses still weaknesses. </span></span>
</div>
</li>
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Do
we now have other internal weaknesses? If so, what are they? </span></span>
</div>
</li>
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Are
our external opportunities still opportunities? </span></span>
</div>
</li>
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Are
there now other external opportunities? If so, what are they? </span></span>
</div>
</li>
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Are
our external threats still threats? </span></span>
</div>
</li>
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Are
there now other external threats? If so, what are they? </span></span>
</div>
</li>
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Are
we vulnerable to a hostile takeover? <br /></span></span><br />
</div>
</li>
</ul>
<div align="LEFT" class="western" style="margin-bottom: 0.17in;">
<br /><br />
</div>
<div align="LEFT" class="western" style="margin-bottom: 0.17in;">
<br /><br />
</div>
<div align="LEFT" class="western" style="margin-bottom: 0.17in;">
<br /><br />
</div>
<div align="LEFT" class="western">
<span style="font-family: 'Times New Roman', serif;"><span face="Verdana, sans-serif"><b>Measuring
Organizational Performance</b></span><span face="Verdana, sans-serif"><span style="font-size: x-small;"><b>
</b></span></span><span face="Verdana, sans-serif"><span style="font-size: x-small;"><br /><br />Some
key financial ratios that are particularly useful as criteria for
strategy evaluation are as follows. </span></span></span><br />
</div>
<ul>
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Return
on investment (RIO) </span></span>
</div>
</li>
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Return
on equity (ROE) </span></span>
</div>
</li>
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Profit
margin </span></span>
</div>
</li>
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Market
share </span></span>
</div>
</li>
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Sales
growth </span></span>
</div>
</li>
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Asset
growth <br /></span></span><br />
</div>
</li>
</ul>
<div align="LEFT" class="western">
<span face="Verdana, sans-serif"><u><b>In
terms of Strategy :</b></u></span></div>
<div align="LEFT" class="western">
<br />
</div>
<ul>
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Is
the strategy internally consistent? </span></span>
</div>
</li>
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Is
the strategy consistent with the environment? </span></span>
</div>
</li>
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Is
the strategy appropriate in view of available resources? </span></span>
</div>
</li>
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Does
the strategy involve an acceptable degree of risk? </span></span>
</div>
</li>
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Does
the strategy have an appropriate time framework? </span></span>
</div>
</li>
<li><div align="LEFT" class="western">
<span face="Verdana, sans-serif"><span style="font-size: x-small;">Is
the strategy workable? <br /></span></span><br />
</div>
</li>
</ul>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="LEFT" class="western">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0.19in; margin-left: 0.5in; margin-top: 0.19in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: medium;"><b><span style="background: rgb(192, 192, 192);">CONCLUSIO</span></b></span><span style="font-size: medium;"><b><span style="background: rgb(192, 192, 192);">N</span></b></span></span></div>
<div align="LEFT" class="western" style="line-height: 150%;">
<span style="font-family: 'Times New Roman', serif;">Unilever
is committed to diversity in a working environment where there is
mutual trust and respect and where everyone feels responsible for the
performance and reputation of our company. They are committed to safe
and healthy working conditions for all employees. We will not use any
form of forced, compulsory or child labor. and committed to working
with employees to develop and enhance each individual's skills and
capabilities.</span></div>
<div align="LEFT" class="western">
<br />
</div>
</div>Unknownnoreply@blogger.com2Pakistan30.375321 69.345115999999992.0650871638211541 34.18886599999999 58.685554836178845 104.50136599999999tag:blogger.com,1999:blog-7060027870662531913.post-91050621252757679242022-03-11T04:05:00.000+05:002022-03-11T04:05:10.735+05:00STRATEGIC MARKETING at SAMSUNG<div dir="ltr" style="text-align: left;" trbidi="on">
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<div align="CENTER" style="margin-bottom: 0in;">
<span style="color: #7f7f7f;"><span style="font-family: 'Bookman Old Style', serif;"><span style="font-size: x-large;"><b>STRATEGIC
MARKETING</b></span></span></span></div>
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<div align="RIGHT" style="margin-bottom: 0in;">
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<div align="CENTER" style="margin-bottom: 0in;">
<span style="color: #7f7f7f; font-family: 'Bookman Old Style', serif; font-size: x-large;"><b>SAMSUNG</b></span></div>
<br />
<div align="JUSTIFY" style="break-before: page; margin-bottom: 0in; page-break-before: always;">
</div>
<a name='more'></a><span style="line-height: 24px;">Case Studies, Samsung Electronics Co Solve Case, MBA Case Study, MBA Reports, SWOT Analysis</span>
<br />
<h1 align="JUSTIFY" class="contents-heading-western" style="line-height: 150%;">
<span style="font-family: serif;"><span style="font-size: small;">Table of Contents</span></span></h1>
<div dir="LTR" id="Table of Contents1">
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2710_300582335">Letter
of acknowledgment 3</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2712_300582335">INTRODUCTION
4</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2714_300582335">HISTORY
OF THE CASE: 4</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2716_300582335">SWOT
ANALYSIS 4</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2718_300582335">STRATEGIC
MARKETING OBJECTIVES: 6</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2720_300582335">SEGMENTATION
STRATEGY: 6</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2722_300582335">POSITIONING
STRATEGY: 7</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2724_300582335">PRODUCT
STRATEGY: 7</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2726_300582335">PRICING
STRATEGY: 8</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2728_300582335">PROMOTION
STRATEGY: 8</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2730_300582335">CHANNEL
STRATEGY: 9</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2732_300582335">RECOMMENDATIONS: 9</a></div>
<div style="margin-bottom: 0.07in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2734_300582335">AANEXURE
/ ATTACHMENTS: 10</a></div>
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;"><br /></div>
<h1 align="JUSTIFY" class="western" style="break-before: page; margin-bottom: 0.17in; page-break-before: always;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="_Toc322638482"></a><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="__RefHeading__2712_300582335"></a>
<span style="color: #00000a;"><span style="font-family: 'Bookman Old Style', serif;"><span style="font-size: medium;">INTRODUCTION
</span></span></span>
</h1>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0.17in;">
<span style="font-family: 'Bookman Old Style', serif;">The
case is about the Samsung Electronics Co. The Samsung Group is a
multinational conglomerate corporation headquartered in Samsung Town,
Seoul, South Korea. It is the world's largest conglomerate by revenue
with annual revenue of US$173.4 billion in 2008 and is South Korea's
largest chaebol. The meaning of the Korean word Samsung is "Tri-Star"
or "three stars".</span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;">Samsung
Group formed several electronics-related divisions, such as
Samsung Electronics Devices Co., Samsung Electro-Mechanics Co.,
Samsung Corning Co., and Samsung Semiconductor &
Telecommunications Co., and grouped them together under Samsung
Electronics Co., Ltd. in 1980s. SAMSUNG’s aim is to develop
innovative technologies and efficient processes that create new
markets, enrich people’s lives and continue to make Samsung a
trusted market leader.</span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;">Today,
Samsung Electronics global presence includes a total of 111
subsidiaries in the form of production subsidiaries, sales
subsidiaries, distribution subsidiaries, research laboratories
and eight overseas business divisions representing North America,
Europe, China, Southeast Asia, Southwest Asia, Central and South
America, CIS, the Middle East and Africa.</span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;">The
Samsung Electronics Co. invited us as a consultant to design strategy
for its company. Our team will be responsible for making a report on
the company that will contain a detailed analysis of the company and
then formulating strategy for Samsung. The case was presented in
front of us that describe the current situation of the company. We
will try to fully analyze the situation and prepare a detailed report
on it.</span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;"><br /></div>
<h1 align="JUSTIFY" class="western" style="margin-bottom: 0.17in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="_Toc322638483"></a><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="__RefHeading__2714_300582335"></a>
<span style="color: #00000a;"><span style="font-family: 'Bookman Old Style', serif;"><span style="font-size: medium;">HISTORY
OF THE CASE:</span></span></span></h1>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;">Samsung
Electronics was founded in 1969 in Suwon, South Korea as Samsung
Electric Industries, originally manufacturing electronic appliances
such as TVs, calculators, refrigerators, air conditioners and
washers. </span>
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;">Samsung
won five awards in the Industrial Design Excellence Awards (IDEA)
making it the first Asian company to win more awards than any
European or American rival. And since 2000, Samsung has earned a
total of 100 citations at top design contests in the U.S., Europe,
and Asia. Brokerage Hyundai Securities expects Samsung to earn $10.3
billion on sales of $52.8 billion this year, up from profits of $5.2
billion and $39.8 billion in revenues last year. </span>
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;">The
case begins with the scenario that the Samsung designers taking the
pain in creating the design of their product and observing the people
and taking their opinion in order to improve their product design and
performance. It is mentioned in the case that inside skyscraper
Samsung is creating design while outside no changes taking place.</span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;"><br /></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;"><b>DECADE
OF DETERMINATION</b></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;">Samsung
in 1994 moved its design center to Seoul from sleepy Suwon. That same
year, Samsung hired U.S. design firm IDEO to help develop a computer
monitor the first of many such collaborations with IDEO and other
leading consultancies. Then in 1995, the company set up the
Innovative Design Lab of Samsung (IDS). Samsung designers were
dispatched to Egypt and India, Paris and Frankfurt, New York and
Washington to tour museums, visit icons of modern architecture, and
explore ruins.</span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;">Many
of the new design ideas are coming from outside. Last year, Samsung
started sending designers abroad to spend a few months at fashion
houses, cosmetics specialists, or design consultancies to stay
current with what's happening in other industries. But in the Digital
Age it's not too hard for strivers such as Lenovo of China and BenQ
to make products that approach the quality of long-standing industry
giants such as Sony, Panasonic, or Philips Electronics Samsung, of
course, was an upstart itself not long ago. </span>
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<br /></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;"><b>FRONT-LOADED
DESIGN </b></span>
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;">So
Samsung must continue to reinvent itself. In the past four years, the
company has doubled its design staff, to 470, adding 120 of those
just in the past 12 months. And since 2000, its design budget has
been increasing 20% to 30% annually. To keep an eye on trends in its
most important markets, Samsung now has design centers in London, Los
Angeles, San Francisco, and Tokyo, and this year it opened one in
Shanghai. </span>
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;">Samsung's
designers these days no longer have to find a way to put their boxes
around the devices that engineers cook up. Instead, they often give
concepts to engineers, who must then build the machine inside the box
dreamed up by the designers. </span>
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;">The
usability lab was built to provide a lifelike forum for tests. It
looks like a typical living room, with a kitchen in the corner for
testing cooking appliances. It's that commitment to research that has
given Samsung its edge. Many designers sit in on focus groups and
watch closely as potential customers provide feedback on their new
models. And each foreign lab has a researcher on site -- unusual in
the industry. </span>
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;">Some
skeptics say the company still doesn't have the breadth and depth in
design of Sony, or the ingrained design culture of Apple Computer
Corp. "Samsung has improved, but I don't see an identity in
their design that really speaks to consumers," says Jim Wicks,
Motorola Inc.'s vice-president in charge of designing cell phones.
Still, few would deny that Samsung has managed to inject the
importance of design into its corporate DNA. In this era of cutthroat
competition, that may be just what it takes to create a lasting
advantage.</span></div>
<h1 align="JUSTIFY" class="western" style="line-height: 150%; margin-bottom: 0.17in; margin-top: 0in;">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="_Toc311023855"></a><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="_Toc322638484"></a><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="__RefHeading__2716_300582335"></a>
<span style="color: #00000a;"><span style="font-family: 'Bookman Old Style', serif;"><span style="font-size: medium;">SWOT
ANALYSIS</span></span></span></h1>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0.17in;">
<span style="font-family: 'Bookman Old Style', serif;">SWOT
analysis is a strategic planning method used to evaluate the
Strengths, Weaknesses, Opportunities, and Threats involved in a
project or in a business venture. It involves specifying the
objective of the business venture or project and identifying the
internal and external factors that are favorable and unfavorable to
achieve that objective.</span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;">A
SWOT analysis must first start with defining a desired end state or
objective. A SWOT analysis may be incorporated into the strategic
planning model. </span>
</div>
<ul>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0.14in; margin-top: 0.17in;">
<span style="font-family: 'Bookman Old Style', serif;"><b>Strengths:</b></span><span style="font-family: 'Bookman Old Style', serif;">
characteristics of the business or team that give it an advantage
over others in the industry.</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;"><b>Weaknesses:</b></span><span style="font-family: 'Bookman Old Style', serif;">
are characteristics that place the firm at a disadvantage relative
to others.</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;"><b>Opportunities:</b></span><span style="font-family: 'Bookman Old Style', serif;">
external chances to make greater sales or profits in the
environment.</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;"><b>Threats:</b></span><span style="font-family: 'Bookman Old Style', serif;">
external elements in the environment that could cause trouble for
the business.</span><span class="sd-abs-pos" style="left: 1.53in; position: absolute; top: 3in; width: 307px;"></span></div>
</li>
</ul>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;"><br /></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<br /></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;"><b>OPPORTUNITIES:</b></span></div>
<ul>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; margin-top: 0.17in;">
<span style="font-family: 'Bookman Old Style', serif;">The economic condition in
South Korea apparently seems favorable.</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; margin-top: 0.17in;">
<span style="font-family: 'Bookman Old Style', serif;">Samsung is internalizing the
social shifts.</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; margin-top: 0.17in;">
<span style="font-family: 'Bookman Old Style', serif;">Samsung is having consistent
policy given by the government.</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; margin-top: 0.17in;">
<span style="font-family: 'Bookman Old Style', serif;">Samsung reasonably equipped to
take care of the technological changes.</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; margin-top: 0.17in;">
<span style="font-family: 'Bookman Old Style', serif;">Samsung is maintaining good
international relations in other countries/global.</span></div>
</li>
</ul>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; margin-top: 0.17in;">
<br /></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;"><b>THREATS</b></span></div>
<ul>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; margin-top: 0.17in;">
<span style="font-family: 'Bookman Old Style', serif;">The legislation has been
passed frequently related to industry.</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; margin-top: 0.17in;">
<span style="font-family: 'Bookman Old Style', serif;">Technological transformation
is taking place in the industry.</span></div>
</li>
</ul>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<br /></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<br /></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<br /></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;"><b>STRENTHS</b></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<br /></div>
<ul>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; margin-top: 0.17in;">
<span style="font-family: 'Bookman Old Style', serif;">Customers are loyal and
patronizing the brands.</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; margin-top: 0.17in;">
<span style="font-family: 'Bookman Old Style', serif;">Samsung is enjoying formidable
position against competitors.</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; margin-top: 0.17in;">
<span style="font-family: 'Bookman Old Style', serif;">The company is maintaining
good company relationship with suppliers/vendors.</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; margin-top: 0.17in;">
<span style="font-family: 'Bookman Old Style', serif;">The company is maintaining
good relationship with labors.</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; margin-top: 0.17in;">
<span style="font-family: 'Bookman Old Style', serif;">Samsung is financially strong
and stable.</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; margin-top: 0.17in;">
<span style="font-family: 'Bookman Old Style', serif;">The production process,
procedures, policies, system, quality assurance, inventory
management are consistent with industry standards.</span></div>
</li>
</ul>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; margin-top: 0.17in;">
<br /></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; margin-top: 0.17in;">
<br /></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; margin-top: 0.17in;">
<span style="font-family: 'Bookman Old Style', serif;"><b>WEAKNESSES</b></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<br /></div>
<ul>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; margin-top: 0.17in;">
<span style="font-family: 'Bookman Old Style', serif;">Samsung is facing fierce
competitors.</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; margin-top: 0.17in;">
<span style="font-family: 'Bookman Old Style', serif;">South Korean trade unions are
strategically links and they are strong while bargaining and
negotiating.</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; margin-top: 0.17in;">
<span style="font-family: 'Bookman Old Style', serif;">Samsung needs improvement in
defining the vision/mission and strategic corporate objectives.</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; margin-top: 0.17in;">
<span style="font-family: 'Bookman Old Style', serif;">Marketing Management needs
improvements in all the facts of marketing.</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; margin-top: 0.17in;">
<span style="font-family: 'Bookman Old Style', serif;">Human Resource Management
needs improvements in Human Resource Management.</span></div>
</li>
</ul>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; margin-top: 0.17in;">
<br /></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; margin-top: 0.17in;">
<br /></div>
<h1 class="western">
<a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="_Toc322638485"></a><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913" name="__RefHeading__2718_300582335"></a>
<span style="color: #00000a;"><span style="font-family: 'Bookman Old Style', serif;"><span style="font-size: medium;">STRATEGIC
MARKETING OBJECTIVES:</span></span></span></h1>
<ul>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0.14in; margin-top: 0.17in;">
<span style="font-family: 'Bookman Old Style', serif;">To improve the sell of all
brands of the company from 55% to 90%.</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0.14in; margin-top: 0.17in;">
<span style="font-family: 'Bookman Old Style', serif;">To create new market driven
strategy and also create valuable design for their customer.</span></div>
</li>
</ul>
<h1 class="western">
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<span style="color: #00000a;"><span style="font-family: 'Bookman Old Style', serif;"><span style="font-size: medium;">SEGMENTATION
STRATEGY:</span></span></span></h1>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; margin-top: 0.17in;">
<span style="font-family: 'Bookman Old Style', serif;">Segmentation variables may be
used to divide the product-market into segments. Demographic and
psychographic (lifestyle and personality) characteristics of buyers
are of interest. The use situation variables consider how the buyer
uses their product. Variables measuring buyer needs and preferences
includes brand awareness, and brand preferences. Purchase behavior
variables describe brand use and consumption. Demographics are often
more useful to describe segments after they have been formed rather
than to identify them. Geographic location may be useful for
segmenting product markets. Demographic information helps to describe
groups of buyers such as heavy users of a product or brand. Life
style variables indicate what people do, their interests, their
opinions and their buying behavior. Lifestyles characteristics extend
beyond demographics and offer a more penetrating description of the
consumer.</span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; margin-top: 0.17in;">
<span style="color: #333333;"><span style="font-family: 'Bookman Old Style', serif;">The core
theory of product segmentation is that a company can produce a single
product with relatively minor variations, market it to different
customer groups -- sometimes under different brand names -- and
thereby increase market share while reducing the cost of developing
radically different products. Segmentation relies on market research
to identify the product characteristics that resonate with target
markets. Product development engineers then provide different
iterations of the same basic model that meet the preferred traits for
each market segment.</span></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0.14in; margin-top: 0.17in;">
<span style="font-family: 'Bookman Old Style', serif;">Market targeting is the second
step of a market strategy. Once the market has been segmented, the
ideal segment needs to be chosen or targeted. The first thing to do
is to analyze the segment attractiveness. Some of the characteristics
for an ideal segment include size of the segment, growth rate of the
segment, brand loyalty of existing customers, level of competition,
and most importantly, potential for profit. This information can be
acquired through market research. The next step would be to do an
internal analysis to determine compatibility levels with the segment.</span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;">The
most important question would be to see if the firm can offer a
superior value as compared to what already exists. The other thing to
keep in mind is the firm’s availability of resources vis-à-vis
capital requirement for the segment. At an operational level, it is
important to see if the firm has access to the distribution channels
for the segment. Once these steps are taken care of, the following
market targeting strategies can be followed:</span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;"><b>Single
segment strategy:</b></span><span style="font-family: 'Bookman Old Style', serif;"> A
single market segment is targeted with the entire product mix. This
strategy is usually followed by small firms with limited resources.
This allows the firm to focus exclusively on the segment and
gradually expand.</span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;"><b>Product specialization
strategy</b></span><span style="font-family: 'Bookman Old Style', serif;"> – The
firm specializes in a particular product and targets various segments
using different market strategies. This strategy is helpful if the
firm has a flagship product with universal appeal.</span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;"><b>Market
specialization strategy</b></span><span style="font-family: 'Bookman Old Style', serif;">
– The firm specializes in a particular market and provides various
product combinations for this market. This strategy is helpful if the
firm has an established presence in a particular market, but no
flagship products to leverage.</span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;"><b>Mass
marketing strategy</b></span><span style="font-family: 'Bookman Old Style', serif;"> –
The firm targets all the market segments with the entire product mix.
There is intensive investment in market and advertising strategies
because competition levels are very high. This strategy is followed
by corporate giants with large amount of resources.</span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;"><b>Niche
strategy</b></span><span style="font-family: 'Bookman Old Style', serif;">- This is a
special case of single segment strategy, when the segment is
extremely small and/or non conventional. This is the exact opposite
of mass marketing wherein the firm focuses on its key strengths which
may have little or no universal appeal. However, if successful, this
can be the most successful of all strategies, with high growth rates
and brand loyalty.</span></div>
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<span style="color: #00000a;"><span style="font-family: 'Bookman Old Style', serif;"><span style="font-size: medium;">POSITIONING
STRATEGY:</span></span></span></h1>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0.17in;">
<span style="font-family: 'Bookman Old Style', serif;">Positioning
is what the customer believes about your product's value, features,
and benefits; it is a comparison to the other available alternatives
offered by the competition. These beliefs tend to based on customer
experiences and evidence, rather than awareness created by
advertising or promotion.</span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;">Generally,
there are six basic strategies for product positioning:</span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;">1.
By attribute or benefit- This is the most frequently used positioning
strategy. </span>
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;">2.
By use or application- The users of Apple computers can design and
use graphics more easily than with Windows or UNIX. Apple positions
its computers based on how the computer will be used.</span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;">3.
By user- Facebook is a social networking site used exclusively by
college students. Facebook is too cool for MySpace and serves a
smaller, more sophisticated cohort. Only college students may
participate with their campus e-mail IDs.</span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;">4.
By product or service class</span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;">5.
By competitor</span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;">6.
By price or quality- </span>
</div>
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<span style="color: #00000a;"><span style="font-family: 'Bookman Old Style', serif;"><span style="font-size: medium;">PRODUCT
STRATEGY:</span></span></span></h1>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;">SAMSUNG
India has segmented their products into five categories.</span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;"><b>MOBILE
PHONE</b></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;"><b>TV/AUDIO/VEDIO</b></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;"><b>CAMERA/
CAM RECORDER</b></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<br /></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;"><b>HOME
APPLIANCES</b></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;"><b>PC/PERIPHERALS/
PRINTERS</b></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;">Reposition
of its products. In early 1990th Samsung was still perceived as a
conservative manufacturer and always associated its brand with
bargains. Samsung realized that low price is just a major means to
compete in the lower-market whereas in upscale market technology and
brand are competitive means. Samsung decided to penetrate the upscale
market and gave up lower-market in order to exalt its brand image. It
repositioned all series of its products such as mobile phone,
consumer electronics and memory flash to upscale market. Correspond
to Samsung’s new position in the market it has relatively higher
price in it category. To Samsung higher price would bring more profit
and at the same time it is the better imply of good quality. The
strategy of reposition helps Samsung starting to build its noblest
image. </span>
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;">Technology
innovation Samsung recognized that digital is the future developing
aspect of consumer electronics. They regard the digital age as having
both incalculable potential and risks. It's a time of intense
competition-fortunes can be made or lost in the blink of an eye.
(Samsung group timeline and history, 2005) Samsung took this
challenge as an opportunity. They switched their core competitive
power from mass manufacture to its own brand which based on digital
technology. It is well positioned as one of the world's recognized
leaders in digital technology and eventually become the worldÂ’
top innovative company in technology. It starts to provide consumers
with innovative and cutting edge products and rapidly become a huge
player in electronics field competing toe to toe with another magnate
Sony.</span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;">Samsung
launched an industry design revolution in order to get rid of its
image of imitator. It employed world top designers to expand their
thought and keep track on the world highest level. It achieved most
of the Award of American Industry Design which is the most important
award in industry design area on the global basis. Its brand was
recognized by the consumers and specialists. The technology
breakthroughs enhanced Samsung’s brand image of young, fashionable
and strong function.</span></div>
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<span style="color: #00000a;"><span style="font-family: 'Bookman Old Style', serif;"><span style="font-size: medium;">PRICING
STRATEGY:</span></span></span></h1>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0.17in;">
<span style="font-family: 'Bookman Old Style', serif;">Price
is one of the classic “4 Ps” of marketing (product, price, place,
promotion). There are different strategy is made for retailer which
is different from the pricing strategy of customers because retailer
buy product in bulk amount as compare to the customers so the get the
discount in purchase of bulk quantity.</span><span class="sd-abs-pos" style="left: 3.67in; position: absolute; top: 2.88in; width: 263px;"></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0.14in; margin-top: 0.17in;">
<span style="font-family: 'Bookman Old Style', serif;">As the customers are becoming
more prices sensitive so they want a good quality product in low or
in a reasonable price. The company is focusing on the customers to
satisfy them with the classic and superior quality product in a
reasonable price. Samsung is making different brands under its
product category and that price reasonable so that the more price
sensitive people can easily buy it.</span></div>
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<span style="color: #00000a;"><span style="font-family: 'Bookman Old Style', serif;"><span style="font-size: medium;">PROMOTION
STRATEGY:</span></span></span><span style="font-family: 'Bookman Old Style', serif;"> </span><span class="sd-abs-pos" style="left: 3.75in; position: absolute; top: 7.69in; width: 237px;"></span>
</h1>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0.14in; margin-top: 0.17in;">
<span style="font-family: 'Bookman Old Style', serif;">There are different type of
promotional mix will be used in order to promote ne classic brand.
Traditional media is used to promote the brand also the non
traditional media is also used.</span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0.14in; margin-top: 0.17in;">
<span style="font-family: 'Bookman Old Style', serif;">A successful product or service
means nothing unless the benefit of such a service can be
communicated clearly to the target market. An organizations
promotional mix strategy can consist of:</span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0.14in; margin-top: 0.17in;">
<span style="font-family: 'Bookman Old Style', serif;"><b>ADVERTISING: </b></span>
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0.14in; margin-top: 0.17in;">
<span style="font-family: 'Bookman Old Style', serif;">The company will use any non
personal paid form of communication using any form of mass media to
promote the new brand.</span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0.14in; margin-top: 0.17in;">
<span style="font-family: 'Bookman Old Style', serif;"><b>PUBLIC RELATIONS:</b></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0.14in; margin-top: 0.17in;">
<span style="font-family: 'Bookman Old Style', serif;">It involves developing positive
relationships with the organization media public. The art of good
public relations is not only to obtain favorable publicity within the
media, but it is also involves being able to handle successfully
negative attention.</span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0.14in; margin-top: 0.17in;">
<span style="font-family: 'Bookman Old Style', serif;"><b>PERSONAL SELLING:</b></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0.14in; margin-top: 0.17in;">
<span style="font-family: 'Bookman Old Style', serif;">It involves selling a product
service one to one basis and make customer aware about the new brand.</span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0.14in; margin-top: 0.17in;">
<span style="font-family: 'Bookman Old Style', serif;"><b>SALES PROMOTION:</b></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0.14in; margin-top: 0.17in;">
<span style="font-family: 'Bookman Old Style', serif;">This is commonly used to obtain
an increase in sales in short term. It could involve using money off
coupons or special offers. The firm provides special offers and
discount for the new brand.</span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0.14in; margin-top: 0.17in;">
<span style="font-family: 'Bookman Old Style', serif;"><b>DIRECT MAIL:</b></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0.14in; margin-top: 0.17in;">
<span style="font-family: 'Bookman Old Style', serif;">Direct mail allows an
organization to use their resources more effectively by allowing them
to send publicity material to a named person within their target
segment. By personalizing advertising, response rates increase thus
increasing the chance of improving sales so direct mail will be used
to attract customer. The firm provides information about the new
brand and its collection to attract more customers.</span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0.14in; margin-top: 0.17in;"><br /></div><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0.14in; margin-top: 0.17in;">
<br /></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0.14in; margin-top: 0.17in;">
<span style="font-family: 'Bookman Old Style', serif;"><b>INTERNET MARKETING:</b></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0.14in; margin-top: 0.17in;">
<span style="font-family: 'Bookman Old Style', serif;">By internet marketing the
company will promote and sell company services online to there
customers.</span><span class="sd-abs-pos" style="left: -0.06in; position: absolute; top: 1.08in; width: 601px;"></span></div>
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<span style="color: #00000a;"><span style="font-family: 'Bookman Old Style', serif;"><span style="font-size: medium;">CHANNEL
STRATEGY:</span></span></span></h1>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;">The
producer and the final customer are part of every channel. These
channels are different levels. A one-level channel contains one
selling intermediary, such as a retailer. A two-level channel
contains two intermediaries. In consumer markets, these are typically
a wholesaler and a retailer. A three-level channel contains three
intermediaries. In the meatpacking industry, wholesalers sell to
jobbers, who sell to small retailers. From the producer's point of
view, obtaining information about end users and exercising control
becomes more difficult as the number of channel levels increases.
SIEL is having three types of distribution system. Two of them come
under one-level channel and last one comes under two-level channel.</span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;"><b>ONE
LEVEL CHANNEL:</b></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<br /></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<br /></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;"><b>TWO
LEVEL CHANNELS:</b></span></div>
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<br /><br />
</h1>
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<span style="color: #00000a;"><span style="font-family: 'Bookman Old Style', serif;"><span style="font-size: medium;">RECOMMENDATIONS:</span></span></span></h1>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0.17in;">
<span style="font-family: 'Bookman Old Style', serif;">After
going through this report and completely analyzing this report, it is
recommended to the management of Samsung that top management must
accrue the above stated strategic marketing strategy to get benefits
and achieve objectives. If the company implements all these
strategies then the company will deserve the position for which it is
known. The company will enjoy increase in sale and other benefits and
will gain competitive advantage over their rivals by creating and
delivering superior customer value.</span></div>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<br /></div>
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<span style="color: #00000a;"><span style="font-family: 'Bookman Old Style', serif;"><span style="font-size: medium;">AANEXURE
/ ATTACHMENTS:</span></span></span></h1>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="color: #010202;"><span style="font-family: 'Bookman Old Style', serif;"><b>General
Information</b></span></span></div>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="color: #010202;"><span style="font-family: 'Bookman Old Style', serif;">Samsung
Electronics Co., Ltd. ("SEC") was incorporated under the
laws of the Republic of Korea to manufacture and sell semiconductors,
LCDs, telecommunication products, and digital media products.]</span></span></div>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="color: #010202;"><span style="font-family: 'Bookman Old Style', serif;"><b>General
Information</b></span></span></div>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="color: #010202;"><span style="font-family: 'Bookman Old Style', serif;">Samsung
Electronics Co., Ltd. ("SEC") was incorporated under the
laws of the Republic of Korea to manufacture and sell semiconductors,
LCDs, telecommunication products, and digital media products.</span></span></div>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;">Korea
STECO, SEMES, Samsung Electronics Service, Living Plaza,
Samsung Electronics Logitech,</span></div>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;">SECRON,
S-LCD, Samsung Electronics Hainan Fiberoptics Korea,</span></div>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;">Samsung
Electronics Football Club, Samsung Mobile Display, World Cyber Games,</span></div>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;">Samsung
Venture Capital Union #6, #7, #14 and #20, Ray, GES, Prosonic</span></div>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<br /></div>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;">Americas
Samsung Electronics Canada (SECA), Samsung Electronics America
(SEA),</span></div>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;">Samsung
Electronics Latinoamerica (SELA), Samsung Electronics Mexico (SEM),</span></div>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;">Samsung
Electronics Argentina (SEASA),</span></div>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;">Samsung
Receivables (SRC), Samsung Semiconductor (SSI),</span></div>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Bookman Old Style', serif;">Samsung
Information Systems America (SISA), Samsung Telecommunications
America (STA),</span></div>
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<br /></div>
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<td height="20" style="height: 15pt; width: 227pt;" width="302"><a href="http://exportpakistan.blogspot.com/" target="_blank">strategic marketing
samsung</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">vp sales and marketing</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">vp of sales and marketing</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">vp sales & marketing</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">vp sales marketing</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">vp marketing & sales</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">vp marketing and sales</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">google vp marketing</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">vp for marketing</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">strategic marketing director</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung strategic analysis</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">strategic marketing and management</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">strategic analysis of samsung</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">objectives of strategic marketing
management</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">strategic management of samsung</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung strategic management</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">business strategy and marketing strategy</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung business strategy</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">business strategy summary</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">business strategy of samsung</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">business strategy for growth</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung mobile advertising</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung mobile headquarters</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">marketing strategies of samsung mobile</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">marketing strategy of samsung mobile</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung mobile marketing strategy</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung mobile ads</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung mobiles deals</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung mobile led</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">digital marketing strategy</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung marketing strategy</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">marketing strategy for mobile</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">sample marketing strategy</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">marketing strategy example</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung market strategy</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">direct marketing strategies</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">e marketing strategy</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">marketing strategy sample</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">ecommerce marketing strategy</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">example of marketing strategy</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">example marketing strategy</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">example of a marketing strategy</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">direct marketing strategy</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">defining marketing strategy</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung marketing strategy 2011</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">writing a marketing strategy</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">lg marketing strategy</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung marketing strategies</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung global marketing strategy</a></td>
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<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung s marketing strategy</a></td>
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<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung electronics marketing strategy</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">sample of marketing strategy</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">market strategy of samsung</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">marketing strategy samsung</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">marketing strategy for samsung</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">how to present a marketing strategy</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">marketing strategy for mobile apps</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">marketing strategy for dummies</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">marketing strategy for 2012</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">marketing strategies of samsung</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">marketing strategy of samsung</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung marketing mix strategy</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">summary of marketing strategy</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung galaxy marketing strategy</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">understanding marketing strategy</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">strategy for sales and marketing</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">purpose of a marketing strategy</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">possible marketing strategies</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">analysis of marketing strategy</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">benefit of marketing strategy</a></td>
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<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung global marketing</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung financial analysis</a></td>
</tr>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung corporate strategy</a></td>
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<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung world headquarters</a></td>
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<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung north america headquarters</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung innovation strategy</a></td>
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<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung strategy analysis</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung global headquarters</a></td>
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<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung america career</a></td>
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<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung brand strategy</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung corporate profile</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung growth strategy</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung america careers</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung advertising strategy</a></td>
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<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung head quarters</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung sales 2010</a></td>
</tr>
<tr height="20" style="height: 15pt;">
<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung marketing research</a></td>
</tr>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung business solutions</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung marketing objectives</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung marketing analysis</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">sales strategy of samsung</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">product strategy of samsung</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">advertising strategy of samsung</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">marketing analysis of samsung</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung international marketing</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung company strategy</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung marketing team</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung management strategy</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">financial analysis of samsung</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">samsung corporate sales</a></td>
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<td height="20" style="height: 15pt;"><a href="http://exportpakistan.blogspot.com/" target="_blank">career at samsung electronics</a></td>
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Unknownnoreply@blogger.com4Pakistan30.375321 69.345115999999992.0650871638211541 34.18886599999999 58.685554836178845 104.50136599999999tag:blogger.com,1999:blog-7060027870662531913.post-89895427310510868332022-03-11T04:00:00.000+05:002022-03-11T04:00:31.710+05:00Business Idea For Pakistan 2022<div dir="ltr" style="text-align: left;" trbidi="on">
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<h1 class="contents-heading-western">
</h1>
<h1 align="CENTER" class="western" style="break-before: page; page-break-before: always;">
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: large;"><u>Business Idea 2022</u></span></span></span></h1>
<div>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: large;"><u><br /></u></span></span></span></div>
<div>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: large;"><u><br /></u></span></span></span></div>
<div>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: large;"><u>Where should I invest my money to get a handsome return?</u></span></span></span></div>
<h1 class="contents-heading-western"><br /></h1>
<h1 class="contents-heading-western">
<a href="" name="_Toc319880345"></a><a href="" name="_Toc319880565"></a><a href="" name="_Toc319880992"></a><a href="" name="_Toc322698814"></a>
Table of Contents</h1>
<div dir="LTR" id="Table of Contents1">
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<span style="font-size: x-small;"><b><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2748_1362522111">Business
Idea 3</a></b></span></div>
<div style="line-height: 200%; margin-top: 0.08in;">
<span style="font-size: x-small;"><b><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2750_1362522111">Mission
Statement 3</a></b></span></div>
<div style="line-height: 200%; margin-top: 0.08in;">
<span style="font-size: x-small;"><b><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2752_1362522111">Vision
Statement 3</a></b></span></div>
<div style="line-height: 200%; margin-top: 0.08in;">
<span style="font-size: x-small;"><b><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2754_1362522111">Key
success Factors 3</a></b></span></div>
<div style="line-height: 200%; margin-top: 0.08in;">
<span style="font-size: x-small;"><b><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2756_1362522111">IO
(Industrial Organization) Model 3</a></b></span></div>
<div style="margin-bottom: 0in; margin-left: 0.15in;">
<span style="font-size: x-small;"><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2758_1362522111">Reference
of Rahim Yar Khan 3</a></span></div>
<div style="margin-bottom: 0in; margin-left: 0.15in;">
<span style="font-size: x-small;"><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2760_1362522111">External
Environmental factors: 3</a></span></div>
<div style="line-height: 100%; margin-bottom: 0in; margin-left: 0.31in;">
<span style="font-family: 'Maiandra GD', serif;"><span style="font-size: x-small;"><b><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2762_1362522111">1.General
Environment 3</a></b></span></span></div>
<div style="line-height: 100%; margin-bottom: 0in; margin-left: 0.46in;">
<span style="font-family: 'Maiandra GD', serif;"><span style="font-size: x-small;"><b><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2764_1362522111">a.Culture: 3</a></b></span></span></div>
<div style="margin-bottom: 0in; margin-left: 0.61in;">
<span style="font-size: x-small;"><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2766_1362522111">Analysis 3</a></span></div>
<div style="line-height: 100%; margin-bottom: 0in; margin-left: 0.46in;">
<span style="font-family: 'Maiandra GD', serif;"><span style="font-size: x-small;"><b><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2768_1362522111">b.Demographic: 3</a></b></span></span></div>
<div style="margin-bottom: 0in; margin-left: 0.61in;">
<span style="font-size: x-small;"><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2770_1362522111">Location 4</a></span></div>
<div style="margin-bottom: 0in; margin-left: 0.61in;">
<span style="font-size: x-small;"><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2772_1362522111">Population
Size, Growth and Distribution 4</a></span></div>
<div style="margin-bottom: 0in; margin-left: 0.61in;">
<span style="font-size: x-small;"><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2774_1362522111">Weather 4</a></span></div>
<div style="margin-bottom: 0in; margin-left: 0.61in;">
<span style="font-size: x-small;"><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2776_1362522111">Analysis 4</a></span></div>
<div style="line-height: 100%; margin-bottom: 0in; margin-left: 0.46in;">
<span style="font-family: 'Maiandra GD', serif;"><span style="font-size: x-small;"><b><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2778_1362522111">c.Technological: 4</a></b></span></span></div>
<div style="margin-bottom: 0in; margin-left: 0.61in;">
<span style="font-size: x-small;"><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2780_1362522111">Analysis 4</a></span></div>
<div style="line-height: 100%; margin-bottom: 0in; margin-left: 0.46in;">
<span style="font-family: 'Maiandra GD', serif;"><span style="font-size: x-small;"><b><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2782_1362522111">d.Global:
4</a></b></span></span></div>
<div style="line-height: 100%; margin-bottom: 0in; margin-left: 0.31in;">
<span style="font-family: 'Maiandra GD', serif;"><span style="font-size: x-small;"><b><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2784_1362522111">2.Industrial
Environment: 4</a></b></span></span></div>
<div style="margin-bottom: 0in; margin-left: 0.61in;">
<span style="font-size: x-small;"><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2786_1362522111">Analysis
5</a></span></div>
<div style="line-height: 100%; margin-bottom: 0in; margin-left: 0.31in;">
<span style="font-family: 'Maiandra GD', serif;"><span style="font-size: x-small;"><b><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2788_1362522111">3.Competitive
Environment: 5</a></b></span></span></div>
<div style="margin-bottom: 0in; margin-left: 0.61in;">
<span style="font-size: x-small;"><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2790_1362522111">Analysis 5</a></span></div>
<div style="margin-bottom: 0in; margin-left: 0.15in;">
<span style="font-size: x-small;"><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2792_1362522111">Identify
the resources 5</a></span></div>
<div style="margin-bottom: 0in; margin-left: 0.15in;">
<span style="font-size: x-small;"><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2794_1362522111">Strategic
Implementation 5</a></span></div>
<div style="margin-bottom: 0in; margin-left: 0.15in;">
<span style="font-size: x-small;"><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2796_1362522111">Superior
Return 5</a></span></div>
<div style="line-height: 200%; margin-top: 0.08in;">
<span style="font-size: x-small;"><b><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2798_1362522111">Competitors
analysis 5</a></b></span></div>
<div style="line-height: 200%; margin-top: 0.08in;">
<span style="font-size: x-small;"><b><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2800_1362522111">SWOT
Analysis: 9</a></b></span></div>
<div style="margin-bottom: 0in; margin-left: 0.15in;">
<span style="font-size: x-small;"><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2802_1362522111">Strength 9</a></span></div>
<div style="margin-bottom: 0in; margin-left: 0.15in;">
<span style="font-size: x-small;"><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2804_1362522111">Weakness 9</a></span></div>
<div style="margin-bottom: 0in; margin-left: 0.15in;">
<span style="font-size: x-small;"><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2806_1362522111">Opportunity
9</a></span></div>
<div style="margin-bottom: 0in; margin-left: 0.15in;">
<span style="font-size: x-small;"><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2808_1362522111">Threat 9</a></span></div>
<div style="line-height: 200%; margin-top: 0.08in;">
<span style="font-size: x-small;"><b><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2810_1362522111">Marketing
Objectives 9</a></b></span></div>
<div style="line-height: 200%; margin-top: 0.08in;">
<span style="font-size: x-small;"><b><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2812_1362522111">Survey
Questionnaire 11</a></b></span></div>
<div style="line-height: 200%; margin-top: 0.08in;">
<span style="font-size: x-small;"><b><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2814_1362522111">Survey
Analysis 17</a></b></span></div>
<div style="line-height: 200%; margin-top: 0.08in;">
<span style="font-size: x-small;"><b><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2816_1362522111">Pricing
Strategy 21</a></b></span></div>
<div style="line-height: 200%; margin-top: 0.08in;">
<span style="font-size: x-small;"><b><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2818_1362522111">Product
Mix – Packaging 21</a></b></span></div>
<div style="line-height: 200%; margin-top: 0.08in;">
<span style="font-size: x-small;"><b><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2820_1362522111">Supply
Chain 22</a></b></span></div>
<div style="line-height: 200%; margin-top: 0.08in;">
<span style="font-size: x-small;"><b><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2822_1362522111">Procurement
of Inventory 22</a></b></span></div>
<div style="line-height: 200%; margin-top: 0.08in;">
<span style="font-size: x-small;"><b><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2824_1362522111">Unique
Selling Proposition 22</a></b></span></div>
<div style="line-height: 200%; margin-top: 0.08in;">
<span style="font-size: x-small;"><b><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2826_1362522111">Business
Operations 22</a></b></span></div>
<div style="margin-bottom: 0in; margin-left: 0.15in;">
<span style="font-size: x-small;"><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2828_1362522111">Service
process: 22</a></span></div>
<div style="margin-bottom: 0in; margin-left: 0.15in;">
<span style="font-size: x-small;"><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2830_1362522111">Service
Blueprint: 25</a></span></div>
<div style="line-height: 200%; margin-top: 0.08in;">
<span style="font-size: x-small;"><b><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2832_1362522111">Advertising
and Sales Promotion 26</a></b></span></div>
<div style="margin-bottom: 0in; margin-left: 0.15in;">
<span style="font-size: x-small;"><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2834_1362522111">Advertising 26</a></span></div>
<div style="margin-bottom: 0in; margin-left: 0.15in;">
<span style="font-size: x-small;"><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2836_1362522111">Sales
Promotion 26</a></span></div>
<div style="line-height: 200%; margin-top: 0.08in;">
<span style="font-size: x-small;"><b><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2838_1362522111">Management
Structure / Organogram: 27</a></b></span></div>
<div style="line-height: 200%; margin-top: 0.08in;">
<span style="font-size: x-small;"><b><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2840_1362522111">Financial
Projections 28</a></b></span></div>
<div style="margin-bottom: 0in; margin-left: 0.15in;">
<span style="font-size: x-small;"><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2842_1362522111">Cost
of Project 28</a></span></div>
<div style="margin-bottom: 0in; margin-left: 0.15in;">
<span style="font-size: x-small;"><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2844_1362522111">Key
Assumptions for sale 29</a></span></div>
<div style="margin-bottom: 0in; margin-left: 0.15in;">
<span style="font-size: x-small;"><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2846_1362522111">Projected
Income Statement 31</a></span></div>
<div style="margin-bottom: 0in; margin-left: 0.15in;">
<span style="font-size: x-small;"><a href="http://www.blogger.com/blogger.g?blogID=7060027870662531913#__RefHeading__2848_1362522111">Projected
NPV and Payback Period 33</a></span></div>
</div>
<div style="line-height: 100%; margin-bottom: 0in;">
<br />
</div>
<div style="line-height: 100%; margin-bottom: 0in;">
<br />
</div>
<h1 align="CENTER" class="western" style="break-before: page; page-break-before: always;">
<a href="" name="_Toc322698815"></a><a href="" name="__RefHeading__2748_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: large;"><u>Business
Idea</u></span></span></span></h1>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0.02in; margin-top: 0.02in;">
<br /><br />
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">Due
to the intensification of wants of the people in the city Rahim Yar
Khan, We are going to open a super mart named as “</span></span><span style="color: black;"><span style="font-family: 'Maiandra GD', serif;"><b>M’s
Mart</b></span></span><span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">”.
There is a big opportunity for us due to less competition in the
city. Two small marts (have just daily use items) are fulfilling the
customer’s need but they have failed to fulfill the desire of
customers in this city.</span></span></span></span></div>
<h1 align="CENTER" class="western">
<a href="" name="_Toc322698816"></a><a href="" name="__RefHeading__2750_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: large;"><u>Mission
Statement</u></span></span></span></h1>
<div align="CENTER" style="margin-bottom: 0in;">
“<span style="font-family: 'Book Antiqua', serif;"><span style="font-size: small;"><i>A
great opportunity for the customer to not only avail number of
facilities at one place but also the entertaining environment is
being provided to build strong and profitable relationship with the
customer is being provided for them”</i></span></span></div>
<h1 align="CENTER" class="western">
<a href="" name="_Toc322698817"></a><a href="" name="__RefHeading__2752_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: large;"><u>Vision
Statement</u></span></span></span></h1>
<div align="CENTER" style="margin-bottom: 0in;">
“<span style="font-family: 'Book Antiqua', serif;"><span style="font-size: small;"><i>A
great opportunity for the customer”</i></span></span></div>
<h1 align="CENTER" class="western">
<a href="" name="_Toc322698818"></a><a href="" name="__RefHeading__2754_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: large;"><u>Key
success Factors</u></span></span></span></h1>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Rahim
Yar khan is a city where the concept of super market does not exists.
We people will be the first one to establish the super market where
people can purchase household things, enjoy the food, and entertain
their self with shopping, movies and these all are under one roof. So
there is no competition for us. We will be having monopoly in the
mean time which is one of the success factors for us.</span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">The
mart is located few minutes from the center of the city so people can
easily come up without any problem and that could increase our store
traffic thus leading to more sales.</span></div>
<h1 align="CENTER" class="western">
<a href="" name="_Toc322698819"></a><a href="" name="__RefHeading__2756_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: large;"><u>IO
(Industrial Organization) Model</u></span></span></span></h1>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">With
the reference of this model we have to study the external environment
to know how about the market. </span>
</div>
<h2 class="western">
<a href="" name="_Toc322698820"></a><a href="" name="__RefHeading__2758_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: medium;"><u>Reference
of Rahim Yar Khan</u></span></span></span></h2>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Rahim
Yar Khan</span><span style="font-family: 'Maiandra GD', serif;">
is a city in South Punjab, Pakistan. Rahim Yar Khan is the capital
city of Rahim Yar Khan District as well as the tehsil of the same
name. The city itself is administratively subdivided into 9 Union
councils. Rahim Yar Khan City is one of the few cities in the world
that are still at their pioneering places since the formation like
London and Damascus. It has been renamed customarily amid last 5000
years, first available (on record) name was AROR or ALOR, and then it
became City of Pattan, Phul Wada, Noshehra and now Rahim Yar Khan. </span>
</div>
<h2 class="western">
<a href="" name="_Toc322698821"></a><a href="" name="__RefHeading__2760_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: medium;"><u>External
Environmental factors:</u></span></span></span></h2>
<ol>
<li><h3 class="western">
<a href="" name="_Toc322698822"></a><a href="" name="__RefHeading__2762_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: medium;">General
Environment</span></span></span></h3>
</li>
</ol>
<ol type="a">
<li><h4 class="western">
<a href="" name="_Toc322698823"></a><a href="" name="__RefHeading__2764_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;">Culture:</span></span></h4>
</li>
</ol>
<ul>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-family: 'Maiandra GD', serif;">The
culture of Rahim Yar Khan is diversified due to the link to the
Sindh Province, mixing Punjabi and Sireki cultures. </span></span></span>
</div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-family: 'Maiandra GD', serif;">The
common attire for the male is a long loose shirt hanging up to the
knees, made of coarse cloth, a chadder and pagri. </span></span></span>
</div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-family: 'Maiandra GD', serif;">Shalwar
and a Dupatta is the dress of choice. </span></span></span>
</div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0.02in; margin-top: 0.02in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-family: 'Maiandra GD', serif;">The
women of this area are very fond of wearing ornaments, both golden
and silver. </span></span></span>
</div>
</li>
</ul>
<h5 class="western" style="margin-left: 0.75in;">
<a href="" name="_Toc322698824"></a><a href="" name="__RefHeading__2766_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: small;"><u><b>Analysis</b></u></span></span></span></h5>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; margin-left: 0.75in;">
<span style="font-family: 'Maiandra GD', serif;">As we are planning to
open a “Super Mart” so the cultural changes must effect upon the
business. We should have to follow the cultural changes needed by the
time. Cultural changes included weather changes (like summer, winter,
spring), now a days the red color is the color of year so the people
want to see them in red, and like Basant festival, Eid festival,
Islamic occasions, Wedding occasions and many of other changes may
affect our business and these are considered as a basic requirement
to achieve our vision that by also fulfill the requirement of our
customers and make the customer happy.</span></div>
<ol start="2" type="a">
<li><h4 class="western">
<a href="" name="_Toc322698825"></a><a href="" name="__RefHeading__2768_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;">Demographic:</span></span></h4>
</li>
</ol>
<h5 class="western" style="margin-left: 0.75in;">
<a href="" name="_Toc322698826"></a><a href="" name="__RefHeading__2770_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: small;">Location</span></span></span></h5>
<ul>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Rahim
Yar Khan is bounded on the north by Muzaffargarh District, on the
east by Bahawalpur District, on the south by Jaisalmer (India) and
Ghotki District of Sindh province and on the west by Rajanpur
District.</span></div>
</li>
</ul>
<h5 class="western" style="margin-left: 0.75in;">
<a href="" name="_Toc322698827"></a><a href="" name="__RefHeading__2772_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: small;">Population
Size, Growth and Distribution</span></span></span></h5>
<ul>
<li><div style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">According
to the 1998 census, the city population was 233,537 with an annual
growth rate of 3.50%. As of in 2009, it is around 340,810. </span>
</div>
</li>
<li><div style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">The
area of Rahim Yar Khan City is about 22 Square Kilometer. </span>
</div>
</li>
<li><div style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">The
average annual growth rate was 3.2 percent during this period. </span>
</div>
</li>
<li><div style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">The
total area of the district is 11,880 square kilometers which gives
population density of 264 persons per square kilometer as against
155 persons observed in 1981 indicating a fast growth rate of the
district.</span></div>
</li>
</ul>
<h5 class="western" style="margin-left: 0.75in;">
<a href="" name="_Toc322698828"></a><a href="" name="__RefHeading__2774_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: small;">Weather</span></span></span></h5>
<ul>
<li><div style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">The
climate of the district is hot and dry in the summer and cold and
dry in the winter. </span>
</div>
</li>
</ul>
<ul>
<li><div style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">The
summer season is comparatively longer. </span>
</div>
</li>
<li><div style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">It
starts in April and continues until October. </span>
</div>
</li>
<li><div style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">The
winter season goes from November to March. </span>
</div>
</li>
<li><div style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">However,
the month of March and November are pleasant. </span>
</div>
</li>
<li><div style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Dust
storms are frequent during the summer season. </span>
</div>
</li>
<li><div style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">The
average rain fall is about 100 millimeters.</span></div>
</li>
</ul>
<h5 class="western" style="margin-left: 0.75in;">
<a href="" name="_Toc322698829"></a><a href="" name="__RefHeading__2776_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: small;"><u><b>Analysis</b></u></span></span></span></h5>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; margin-left: 0.75in;">
<span style="font-family: 'Maiandra GD', serif;">To achieve the vision
and mission of our business we have to segments a market into
different allocations (like; on the basis of gender requirement we
must look after the convenience of male and female particularly, we
also make a separate segment of children like play land area). We
have to segment our market on entertainment basis (like; super store
on ground floor, Shopping area on first floor, Food court, conference
halls and play land area on second floor and cinema on third floor).</span></div>
<ol start="3" type="a">
<li><h4 class="western">
<a href="" name="_Toc322698830"></a><a href="" name="__RefHeading__2778_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;">Technological:</span></span></h4>
</li>
</ol>
<ul>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Rahim
Yar Khan</span><span style="font-family: 'Maiandra GD', serif;">
is one of the modern district headquarter cities in Punjab. Although
the city seems a far off place to those living in Lahore, Karachi or
Islamabad, but the city has very good civic facilities.</span></div>
</li>
</ul>
<h5 class="western" style="margin-left: 0.75in;">
<a href="" name="_Toc322698831"></a><a href="" name="__RefHeading__2780_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: small;"><u><b>Analysis</b></u></span></span></span></h5>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; margin-left: 0.75in;">
<span style="font-family: 'Maiandra GD', serif;">For the implementation
of new technology we are planning to control the “Super Mart”
activities with the proper computerized system (like; lifts, stairs
elevators, ERP system for our Supply chain and accounts process) in
order to get rid of panic situation and also make to satisfy the
customer and good will of the “Mart”, we also include conference
halls to have corporate meetings, seminars etc involve with creating
new knowledge and new output, for the convenience of the customer we
have to plan a ATM machine that is complete the need of customer on
the spot.</span></div>
<ol start="4" type="a">
<li><h4 class="western">
<a href="" name="_Toc322698832"></a><a href="" name="__RefHeading__2782_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;">Global:
</span></span>
</h4>
</li>
</ol>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; margin-left: 0.75in;">
<span style="font-family: 'Maiandra GD', serif;">For globally putting an
image of our “Super Mart” we are planning to search out the sum
of internationally recognize brands (like; KFC, Bareeze, Saeed Ghani,
Levi’s, Hang ten etc)</span></div>
<ol start="2">
<li><h3 class="western">
<a href="" name="_Toc322698833"></a><a href="" name="__RefHeading__2784_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: medium;">Industrial
Environment:</span></span></span></h3>
</li>
</ol>
<ul>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Wheat
is the staple food grains of this area.</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Vegetables
are consumed mostly in winter when turnibs, radish and mustard are
plentiful. </span>
</div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Sag
(pot herb) and dal are commonly used in super. Bread smeared with
Ghee or butter is given to the working male members of the family
and the women folk rarely enjoy this buttered bread.</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">A
favorite dish of rich is Saji, a goat or lamb roasted in the oven or
on fire.</span></div>
</li>
</ul>
<h5 align="JUSTIFY" class="western" style="margin-left: 0.75in;">
<a href="" name="_Toc322698834"></a><a href="" name="__RefHeading__2786_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: small;"><u><b>Analysis
</b></u></span></span></span>
</h5>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; margin-left: 0.75in;">
<span style="font-family: 'Maiandra GD', serif;">To gain the attraction
of customers we have to plan to put some of the outlets of such
companies which are not available in that city. The outlets included
KFC, Saeed Ghani, 3D Cinema, Levi’s and some of the popular outlet
included in our “Super Mart” which are not only fulfill the
requirement of the customer but also the basis of our profitability
of our business. </span><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: small;"><b>
</b></span></span><span style="font-family: 'Maiandra GD', serif;">
</span>
</div>
<ol start="3">
<li><h3 align="JUSTIFY" class="western">
<a href="" name="_Toc322698835"></a><a href="" name="__RefHeading__2788_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: medium;">Competitive
Environment:</span></span></span></h3>
</li>
</ol>
<ul>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
“<span style="font-family: 'Maiandra GD', serif;">Cafe
Lamis” “The Food Track” and “Hot Chicks” are best Hotels
and fast food restaurants of this city. </span>
</div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Some
more famous restaurants are “Bhatti Snacks”, “Pizza and
Pizza”. </span>
</div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">There
are so many small cafes in this city. </span>
</div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">There
are some small marts also named as Rohi Mart and Q’rras.</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">There
is a local cinema in the city, and some boutiques (like; Bareeze,
Junaid Jamshaid)</span></div>
</li>
</ul>
<h5 class="western" style="margin-left: 0.75in;">
<a href="" name="_Toc322698836"></a><a href="" name="__RefHeading__2790_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: small;"><u><b>Analysis</b></u></span></span></span></h5>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in; margin-left: 0.75in;">
<span style="font-family: 'Maiandra GD', serif;">As there is no super
mart in the city so there is no such competitor survive in the market
but for the need and requirement of the customer which make them a
satisfactory environment of shopping and entertainment we are
planning to open a “Super Mart” on the standardized strategies
followed by the market. There are some small competitors have founded
in the study of the external environment and we must focus on them
and the great advantage for us is that all of the customer’s
requirements are fall in a single place by which they can easily
fulfill their needs and wants. </span>
</div>
<h2 class="western">
<a href="" name="_Toc322698837"></a><a href="" name="__RefHeading__2792_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: medium;"><u>Identify
the resources</u></span></span></span></h2>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">As
we have mention above the strength of our business are the
international brands which are the part of our super mart and have a
great attraction for the customers.</span></div>
<h2 class="western">
<a href="" name="_Toc322698838"></a><a href="" name="__RefHeading__2794_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: medium;"><u>Strategic
Implementation</u></span></span></span></h2>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Structure
of our business is being in process and the control system is being
specified as above.</span></div>
<h2 class="western">
<a href="" name="_Toc322698839"></a><a href="" name="__RefHeading__2796_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: medium;"><u>Superior
Return</u></span></span></span></h2>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">The
return we are planning is to be achieve with the passage of time
(like; the cinema, conference halls, rental shops for outlets etc).</span></div>
<h1 align="CENTER" class="western">
<a href="" name="_Toc322698840"></a><a href="" name="__RefHeading__2798_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: large;"><u>Competitors
analysis</u></span></span></span></h1>
<div style="margin-bottom: 0in;"><br /></div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Rohi
mart and Q’rras are our competitors in the grocery products, and
there are some other small marts which have included the food sector
and garments sector and the competitors in food sector are named as
Café Lamis, Hot Chicks, Pizza and Pizza, and garments sector
included Bareeze, J&J, Mushroom’s and some other local
boutiques.</span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">The
competitor’s analysis is shown in below mention tables, and the
analyses have covered the part of introduction of competitor,
infrastructure of competitor, and bench mark & competitive
advantages.</span></div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;"><br /></div>
<center>
<table border="0" cellpadding="7" cellspacing="0" style="width: 617px;">
<colgroup><col width="121"></col>
<col width="468"></col>
</colgroup><tbody>
<tr>
<td colspan="2" height="153" valign="TOP" width="603">
<div align="CENTER">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: large;">Rohi
Mart</span></span></span></div>
</td>
</tr>
<tr valign="TOP">
<td height="153" width="121">
<div align="CENTER">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: medium;"><u>Features</u></span></span></span></div>
</td>
<td width="468">
<div align="CENTER">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: medium;"><u><b>Benefits</b></u></span></span></span></div>
</td>
</tr>
<tr>
<td height="153" width="121">
<div align="CENTER">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">Introduction</span></span></div>
</td>
<td valign="TOP" width="468">
<div align="JUSTIFY">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">Rohi
Mart is located in city Raheem Yar Khan beside the Cholistan
Rangers Head office. It has the grocery items for sale and also
has a bakery which is attached with mart but that is sub business
of Cholistan Rangers. Rohi Mart is the subsidiary of Cholistan
Rangers.</span></span></div>
</td>
</tr>
<tr>
<td height="153" width="121">
<div align="CENTER">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">Infrastructure</span></span></div>
</td>
<td valign="TOP" width="468">
<div align="JUSTIFY">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">In
the infrastructure, this mart has cover the area of 2000 square
feet (680 yards) and the whole area covered with the grocery
products.</span></span></div>
</td>
</tr>
<tr>
<td height="153" width="121">
<div align="CENTER">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">Bench
Mark & Competitive Advantage</span></span></div>
</td>
<td valign="TOP" width="468">
<div align="JUSTIFY">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">The
town in which this mart is located that area have just one single
market to purchase the things but the people of that area are
still go outside in the main market to purchase the other things.
Due to individual seller in that particular area this mart has a
competitive advantage and they due to the subsidiary of the
Cholistan Rangers they have the bench mark over there.</span></span></div>
</td>
</tr>
</tbody></table>
</center>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="break-before: page; margin-bottom: 0in; page-break-before: always;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<center>
<table border="0" cellpadding="7" cellspacing="0" style="width: 654px;">
<colgroup><col width="129"></col>
<col width="497"></col>
</colgroup><tbody>
<tr>
<td colspan="2" height="162" width="640">
<div align="CENTER">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: large;">Q’rras</span></span></span></div>
</td>
</tr>
<tr>
<td height="162" width="129">
<div align="CENTER">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: medium;"><u>Features</u></span></span></span></div>
</td>
<td width="497">
<div align="CENTER">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: medium;"><u><b>Benefits</b></u></span></span></span></div>
</td>
</tr>
<tr>
<td height="162" width="129">
<div align="CENTER">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">Introduction</span></span></div>
</td>
<td width="497">
<div align="JUSTIFY">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">Q’rras
is the Mart which is located near town hall (district council
office) this business is owned by Mr. Shaikh Tariq Ali privately.</span></span></div>
</td>
</tr>
<tr>
<td height="162" width="129">
<div align="CENTER">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">Infrastructure</span></span></div>
</td>
<td width="497">
<div align="JUSTIFY">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">In
the Infrastructure this mart has covered the area near about 2100
square feet (700 yards). The area of 300 square feet (100 yards)
is cover with the warehouse and the other area which is around
1900 square feet (600 yards) is cover with the grocery products.</span></span></div>
</td>
</tr>
<tr>
<td height="162" width="129">
<div align="CENTER">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">Bench
Mark & Competitive Advantage</span></span></div>
</td>
<td width="497">
<div align="JUSTIFY">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">The
area in which this mart is located there are just two or three
small shops for retail sale, but due to the verity of the
products they have competitive advantage over there, and had a
bench mark in the area. But they have covered their huge space of
the mart with grocery products and have a bit verity of ports.</span></span></div>
</td>
</tr>
</tbody></table>
</center>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<center>
<table border="0" cellpadding="7" cellspacing="0" style="break-before: page; page-break-before: always; width: 646px;">
<colgroup><col width="127"></col>
<col width="491"></col>
</colgroup><tbody>
<tr>
<td colspan="2" height="67" width="632">
<div align="CENTER">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: large;">Other
Small Competitors (Foods)</span></span></span></div>
</td>
</tr>
<tr>
<td height="67" width="127">
<div align="CENTER">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: medium;"><u>Features</u></span></span></span></div>
</td>
<td width="491">
<div align="CENTER">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: medium;"><u><b>Benefits</b></u></span></span></span></div>
</td>
</tr>
<tr>
<td colspan="2" height="67" width="632">
<div align="CENTER">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: medium;"><u>Café
Lamis</u></span></span></span></div>
</td>
</tr>
<tr>
<td height="67" width="127">
<div align="CENTER">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">Introduction</span></span></div>
</td>
<td width="491">
<div align="JUSTIFY">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">Café
Lamis is the restaurant which is located beside the Q’rras
opposite to town hall.</span></span></div>
</td>
</tr>
<tr>
<td height="67" width="127">
<div align="CENTER">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">Infrastructure</span></span></div>
</td>
<td width="491">
<div align="JUSTIFY">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">This
restaurant has covered the area aprox 3000 square feet (1000
yards) and had five floors. This had covered the range of food
items, and also known as the place to stay for the guests.</span></span></div>
</td>
</tr>
<tr>
<td height="67" width="127">
<div align="CENTER">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">Bench
Mark & Competitive Advantage</span></span></div>
</td>
<td width="491">
<div align="JUSTIFY">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">Café
Lamis is the only a big restaurant in the city with the coverage
of food products so it had a commutative advantage over there and
also had a bench mark in the city. But they due to very high
prices of their products they lost their opportunity to cater the
middle class families, and now it is just known for the
residential place for the guests.</span></span></div>
</td>
</tr>
<tr>
<td colspan="2" height="67" width="632">
<div align="CENTER">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: medium;"><u>Hot
Chicks</u></span></span></span></div>
</td>
</tr>
<tr>
<td height="67" width="127">
<div align="CENTER">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">Introduction</span></span></div>
</td>
<td width="491">
<div align="JUSTIFY">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">Hot
Chicks is the fast food restaurant and located at main Shahi
road.</span></span></div>
</td>
</tr>
<tr>
<td height="67" width="127">
<div align="CENTER">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">Infrastructure</span></span></div>
</td>
<td width="491">
<div align="JUSTIFY">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">They
have cover a space of normal shop which is aprox 600 square feet
(200 yards), and have one ground floor (cover with the counter
and kitchen) and first floor (cover with the dining hall)</span></span></div>
</td>
</tr>
<tr>
<td height="67" width="127">
<div align="CENTER">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">Bench
Mark & Competitive Advantage</span></span></div>
</td>
<td width="491">
<div align="JUSTIFY">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">Hot
Chicks have covered the verity of products in fast foods, and in
that area there is only one fast food restaurant so that’s way
they have competitive advantage and cover the 50% share of the
market.</span></span></div>
</td>
</tr>
<tr>
<td colspan="2" height="67" width="632">
<div align="CENTER">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: medium;"><u>Pizza
and Pizza</u></span></span></span></div>
</td>
</tr>
<tr>
<td height="67" width="127">
<div align="CENTER">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">Introduction</span></span></div>
</td>
<td width="491">
<div align="JUSTIFY">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">Pizza
and Pizza is located near to the route to Bahawalpur which is
named as Khanpur bus stop.</span></span></div>
</td>
</tr>
<tr>
<td height="67" width="127">
<div align="CENTER">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">Infrastructure</span></span></div>
</td>
<td width="491">
<div align="JUSTIFY">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">They
have covered a huge space for their kitchen, and dining hall. The
space covers with two floors (ground and first).</span></span></div>
</td>
</tr>
<tr>
<td height="67" width="127">
<div align="CENTER">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">Bench
Mark & Competitive Advantage</span></span></div>
</td>
<td width="491">
<div align="JUSTIFY">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">Pizza
and Pizza is a franchise of an international brand so they have
the 40% share of this market related to pizza. The taste is very
nice so they have a bench mark on the mind of people of Raheem
Yar Khan, and haven’t any close competitor so they have the
advantage to lead the market.</span></span></div>
</td>
</tr>
</tbody></table>
</center>
<div style="margin-bottom: 0in;">
<br />
</div>
<table border="0" cellpadding="7" cellspacing="0" style="width: 629px;">
<colgroup><col width="123"></col>
<col width="478"></col>
</colgroup><tbody>
<tr>
<td colspan="2" height="75" width="615">
<div align="CENTER">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: large;">Other
Small Competitors (Garments)</span></span></span></div>
</td>
</tr>
<tr>
<td height="75" width="123">
<div align="CENTER">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: medium;"><u>Features</u></span></span></span></div>
</td>
<td width="478">
<div align="CENTER">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: medium;"><u><b>Benefits</b></u></span></span></span></div>
</td>
</tr>
<tr>
<td colspan="2" height="75" width="615">
<div align="CENTER">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: medium;"><u>Bareeze</u></span></span></span></div>
</td>
</tr>
<tr>
<td height="75" width="123">
<div align="CENTER">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">Introduction</span></span></div>
</td>
<td width="478">
<div align="JUSTIFY">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">Bareeze
is the branded cloth in the Pakistan and had an outlet in Raheem
Yar Khan which is located in main Sadiq bazaar.</span></span></div>
</td>
</tr>
<tr>
<td height="75" width="123">
<div align="CENTER">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">Infrastructure</span></span></div>
</td>
<td width="478">
<div align="JUSTIFY">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">They
have covered a huge space to capture their market in this city
with their sub brand "Leisure Club".</span></span></div>
</td>
</tr>
<tr>
<td height="75" width="123">
<div align="CENTER">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">Bench
Mark</span></span></div>
</td>
<td width="478">
<div align="JUSTIFY">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">Due
the huge verity in garments and with their brand name they have
cover the market in this city and they also have a bench mark in
the mind of this city.</span></span></div>
</td>
</tr>
<tr>
<td colspan="2" height="75" width="615">
<div align="CENTER">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: medium;"><u>Junaid
Jamshaid (J&J)</u></span></span></span></div>
</td>
</tr>
<tr>
<td height="75" width="123">
<div align="CENTER">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">Introduction</span></span></div>
</td>
<td width="478">
<div align="JUSTIFY">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">Junaid
Jamshaid (J&J) is a branded cloth for man’s (Kurta Shalwar)
in Pakistan.</span></span></div>
</td>
</tr>
<tr>
<td height="75" width="123">
<div align="CENTER">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">Infrastructure</span></span></div>
</td>
<td width="478">
<div align="JUSTIFY">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">In
Raheem Yar Khan J&J is known as Man's ware (Kurta Shalwar) and
covered the space in main Sadiq bazaar.</span></span></div>
</td>
</tr>
<tr>
<td height="75" width="123">
<div align="CENTER">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">Bench
Mark & Competitive Advantage</span></span></div>
</td>
<td width="478">
<div align="JUSTIFY">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">Due
to the new and a wide range of Kurta Shalwar J&J had a bench
mark in the mind of the people of this city and due to their high
growth in this area of specialty in Kurta Shalwar they have
competitive advantage in this city.</span></span></div>
</td>
</tr>
<tr>
<td colspan="2" height="75" width="615">
<div align="CENTER">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: medium;"><u>Mushroom’s</u></span></span></span></div>
</td>
</tr>
<tr>
<td height="75" width="123">
<div align="CENTER">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">Introduction</span></span></div>
</td>
<td width="478">
<div align="JUSTIFY">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">Mushroom’s
is a branded cloth for children in Pakistan.</span></span></div>
</td>
</tr>
<tr>
<td height="75" width="123">
<div align="CENTER">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">Infrastructure</span></span></div>
</td>
<td width="478">
<div align="JUSTIFY">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">Mushroom’s
are having covered the space in Sadiq bazaar opposite Bareeze, and
have popularity in baby and baba garments.</span></span></div>
</td>
</tr>
<tr>
<td height="75" width="123">
<div align="CENTER">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">Bench
Mark & Competitive Advantage</span></span></div>
</td>
<td width="478">
<div align="JUSTIFY">
<span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">They
have covered a huge space to capture their market in this city in
the range of baby baba garments and have a bench mark in this
city.</span></span></div>
</td>
</tr>
</tbody></table>
<div style="margin-bottom: 0in;">
<br />
</div>
<h1 align="CENTER" class="western" style="break-before: page; line-height: 150%; page-break-before: always;">
<a href="" name="_Toc322698841"></a><a href="" name="__RefHeading__2800_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: large;"><u>SWOT
Analysis:</u></span></span></span></h1>
<h2 class="western" style="line-height: 150%;">
<a href="" name="_Toc322698842"></a><a href="" name="__RefHeading__2802_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;">Strength</span></span></h2>
<ul>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Many
more accessories are being available at one place.</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">We
have more focused on quality of the product instead of price.</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">The
branded outlets are the main source for the attraction of customers.</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">The
entertaining environment is also one of the main strength of M’s
Mart.</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Good
and healthy environment is being provided for the customers and the
consumers both.</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">One
of the main strength of the M’s Mart is that there is none of
other mart is being situated in the city. </span>
</div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">One
of the major strength of the M’s Mart is define by its location
i.e. it is situated in the center of the city so the people can
easily avail this great opportunity. </span>
</div>
</li>
</ul>
<h2 class="western" style="line-height: 150%;">
<a href="" name="_Toc322698843"></a><a href="" name="__RefHeading__2804_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;">Weakness</span></span></h2>
<ul>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">As
the mart is located in the center of the city, so there is some
difficulties faced in the parking system; but the underground
parking area is provided to overcome this problem as much as can.</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">In
the city there is a main problem of that is the shortage of supply
on electricity.</span></div>
</li>
</ul>
<h2 class="western" style="line-height: 150%;">
<a href="" name="_Toc322698844"></a><a href="" name="__RefHeading__2806_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;">Opportunity </span></span>
</h2>
<ul>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">A
great opportunity for the customer to avail the facilities</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">A
great opportunity for the investor that there isn’t any competitor
in the city</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">As
investor purchases the land by their own, so we can easily manage
the rent of land</span></div>
</li>
</ul>
<h2 class="western" style="line-height: 150%;">
<a href="" name="_Toc322698845"></a><a href="" name="__RefHeading__2808_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;">Threat</span></span></h2>
<ul>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">At
the initial stage, to start a business the small competitors may
have to create some difficulties to run the business in actual
direction, because the linkage of customers can break with the
passage of time. </span>
</div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">The
risk factor is very high.</span></div>
</li>
</ul>
<h1 align="CENTER" class="western" style="line-height: 150%;">
<a href="" name="_Toc322698846"></a><a href="" name="__RefHeading__2810_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: large;"><u>Marketing
Objectives</u></span></span></span></h1>
<ul>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">We
are providing a great opportunity for the customers to buy all the
accessories under single roof and we want to attract new customers.</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">We
want to increasing the sales volume rather than making profit in the
short-term.</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">There
isn’t such type of gigantic competitor in this business in the
city. So eventually raising prices in future will not be a problem
for our company since people will not switch to some other place to
buy the products.</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Using
this strategy our cost will be controlled and it will lead to
greater efficiency.</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">It
also creates high stock turnover throughout the distribution
process.</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Our
main focus is to provide the standardized and high quality of the
product rather than the prices.</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">We
are focusing to provide a good, entertaining, and healthy
environment to both customer and consumer.</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">For
the marketing campaigns we are going to use the social media and
print media.</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">We
also want to make some profitable schemes for the customers from
those schemes our customers can take benefit. </span>
</div>
</li>
</ul>
<div style="margin-bottom: 0in;">
<br />
</div>
<h1 align="CENTER" class="western" style="break-before: page; line-height: 150%; page-break-before: always;">
<a href="" name="_Toc322698847"></a><a href="" name="__RefHeading__2812_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: large;"><u>Survey
Questionnaire</u></span></span></span></h1>
<div align="CENTER" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;"><span style="font-size: large;"><b>Demographic</b></span></span></div>
<div style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Q.1:
What is your age?</span></div>
<ul>
<li><div style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">20-25</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">26-30</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">31-35</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">36-above</span></div>
</li>
</ul>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Q.2:
What is you gender?</span></div>
<ul>
<li><div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Male</span></div>
</li>
<li><div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Female</span></div>
</li>
</ul>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Q.3:
What is your marital status?</span></div>
<ul>
<li><div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Married</span></div>
</li>
<li><div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Unmarried</span></div>
</li>
</ul>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Q.4:
What is your income?</span></div>
<ul>
<li><div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">10000-20000</span></div>
</li>
<li><div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">20000-30000</span></div>
</li>
<li><div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">30000-40000</span></div>
</li>
<li><div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">40000-above</span></div>
</li>
</ul>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Q.5:
Where do you live in the city?</span></div>
<ul>
<li><div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Posh
Area</span></div>
</li>
<li><div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Center
of the city</span></div>
</li>
</ul>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Q.6:
Are you lusty for shopping?</span></div>
<ul>
<li><div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Yes</span></div>
</li>
<li><div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">No</span></div>
</li>
<li><div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Maybe
</span>
</div>
</li>
</ul>
<div style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="break-before: page; margin-bottom: 0in; page-break-before: always;">
<span style="font-family: 'Maiandra GD', serif;"><span style="font-size: large;"><b>Promotion</b></span></span></div>
<div style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Q.7: In
your view which is the best way it communicates with the customers?</span></div>
<ul>
<li><div style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Cable</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Billboards</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Pamphlets</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Social
Media</span></div>
</li>
</ul>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Q.8:
Offering Discount is a good way for the promotions of mart?</span></div>
<ul>
<li><div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Strongly
Agree</span></div>
</li>
<li><div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Agree</span></div>
</li>
<li><div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Natural</span></div>
</li>
<li><div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Disagree</span></div>
</li>
<li><div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Strongly
disagree</span></div>
</li>
</ul>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Q.9:
In your point of view Promotion of Mart with different styles is a
good way?</span></div>
<ul>
<li><div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Animation</span></div>
</li>
<li><div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Funny
or Humor</span></div>
</li>
<li><div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Attractive</span></div>
</li>
<li><div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Knowledge</span></div>
</li>
</ul>
<div align="CENTER" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;"><span style="font-size: large;"><b>Positioning</b></span></span></div>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Q.10:
In Your Point of Views Entertainment facilities are suitable for a
Shopping Mart?</span></div>
<ul>
<li><div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Strongly
Agree</span></div>
</li>
<li><div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Agree</span></div>
</li>
<li><div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Natural</span></div>
</li>
<li><div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Disagree</span></div>
</li>
<li><div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Strongly
disagree</span></div>
</li>
</ul>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Q.11:
When you go for shopping, which type of food you prefer?</span></div>
<ul>
<li><div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Fast
Food</span></div>
</li>
<li><div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Desi
Food</span></div>
</li>
<li><div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Drinks</span></div>
</li>
<li><div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Juices</span></div>
</li>
</ul>
<div align="JUSTIFY" style="margin-bottom: 0in; margin-left: 0.5in;">
<br />
</div>
<div align="JUSTIFY" style="margin-bottom: 0in; margin-left: 0.5in;">
<br />
</div>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Q.12:
What criteria admire you while shopping in a Mall?</span></div>
<ul>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Price</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Quality</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Service</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Things
available under one roof</span></div>
</li>
</ul>
<div align="CENTER" style="line-height: 100%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;"><span style="font-size: medium;"><b>Price</b></span></span></div>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Q.12.1:
Are You Satisfied with the prices of branded products?</span></div>
<ul>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Yes</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">No</span></div>
</li>
</ul>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Q.12.1.1:
Are You Satisfied with the prices of unbranded or local products?</span></div>
<ul>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Yes</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">No</span></div>
</li>
</ul>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Q.12.1.2:
Do you prefer whole sale shopping?</span></div>
<ul>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Yes</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">No</span></div>
</li>
</ul>
<div align="CENTER" style="line-height: 100%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;"><span style="font-size: medium;"><b>Quality</b></span></span></div>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Q.12.2:
Are You Satisfied with the quality of branded products?</span></div>
<ul>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Yes</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">No</span></div>
</li>
</ul>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Q.12.2.1:
In your point of view is the quality meter for the stability of Mart?</span></div>
<ul>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Yes</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">No</span></div>
</li>
</ul>
<div align="CENTER" style="line-height: 100%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;"><span style="font-size: medium;"><b>Service</b></span></span></div>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Q.12.3:
Do you like to feel that care taker is placed in the play land area?</span></div>
<ul>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Yes</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">No</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Maybe</span></div>
</li>
</ul>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Q.12.3.1:
Would you recommend about the female sales persons?</span></div>
<ul>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Yes</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">No</span></div>
</li>
</ul>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Q.12.3.2:
In your point of views which type of service should provide by food
department?</span></div>
<ul>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Self
Service</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Serve
on dining </span>
</div>
</li>
</ul>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Q.12.3.3:
Finding goods is easy way, Satisfied you?</span></div>
<ul>
<li><div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Strongly
Agree</span></div>
</li>
<li><div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Agree</span></div>
</li>
<li><div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Natural</span></div>
</li>
<li><div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Disagree</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Strongly
disagree</span></div>
</li>
</ul>
<div align="CENTER" style="line-height: 100%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;"><span style="font-size: medium;"><b>Under
One Roof</b></span></span></div>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Q.12.4:
Do agree with the concept of under one roof, that all the Goods are
available under one roof?</span></div>
<ul>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Yes</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">No</span></div>
</li>
</ul>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Q.12.4.1:
Do you agree that play area and food court fulfill your and your
children need under one roof where shopping is also available?</span></div>
<ul>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Yes</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">No</span></div>
</li>
</ul>
<div style="margin-bottom: 0in;">
<br />
</div>
<h1 align="CENTER" class="western" style="break-before: page; line-height: 150%; page-break-before: always;">
<a href="" name="_Toc322698848"></a><a href="" name="__RefHeading__2814_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: large;"><u>Survey
Analysis</u></span></span></span></h1>
<div align="CENTER" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;"><span style="font-size: medium;"><u><b>Demographic</b></u></span></span></div>
<div style="margin-bottom: 0in;">
</div>
<div align="JUSTIFY" style="break-before: page; line-height: 150%; margin-bottom: 0in; page-break-before: always;">
<span style="font-family: 'Maiandra GD', serif;"><span style="font-size: medium;"><u><b>Graphical
Representation:</b></u></span></span> <span style="font-family: 'Maiandra GD', serif;">About
40% of the population is in between 26-30 years. Which is mainly
based on female having 56% of the total population. The marital
status is found that 76% are married and the income is in between
30-40 thousand rupees and mostly customers are usually live in the
center of the city and in the views of 44% people of this city they
are lusty for shopping.</span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;"><span style="font-size: medium;"><u><b>Analysis:</b></u></span></span><span style="font-family: 'Maiandra GD', serif;">
Above data shows that the main customers of our mart is mainly based
on female as the female are feeling good for the shopping and the
level of income is being moderate for a shopping mart so with the
focus on that customer we are looking to satisfied the customer's
need and wants and feel good to them.</span></div>
<div align="CENTER" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;"><span style="font-size: medium;"><u><b>Promotion</b></u></span></span></div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" style="break-before: page; line-height: 150%; margin-bottom: 0in; page-break-before: always;">
<span style="font-family: 'Maiandra GD', serif;"><span style="font-size: medium;"><u><b>Graphical
Representation:</b></u></span></span><span style="font-family: 'Maiandra GD', serif;">
</span><span style="font-family: 'Maiandra GD', serif;">36% of the
customers are satisfying to promoting the mart by cable and 32% of
them are interested from social media promotion. For the promotion of
the mart the discount factor is agreed by the customers and 40% of
the populations are usually wanted to watch an attractive style of
promotion.</span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;"><span style="font-size: medium;"><u><b>Analysis:</b></u></span></span><span style="font-family: 'Maiandra GD', serif;">
</span><span style="font-family: 'Maiandra GD', serif;">From the above
data we Analyize that we usually focus on cable and social media
promotions for developing the interest to the customers and for the
opening of mart we offer a discount promotion and we also put an
attractive adds for which we giving a suitable knowledge for the
customer as our the business objective mainly focus on customer that
customer are the king of the business.</span></div>
<div align="CENTER" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;"><span style="font-size: medium;"><u><b>Positioning</b></u></span></span></div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;"><span style="font-size: medium;"><u><b>Price</b></u></span></span></div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;"><span style="font-size: medium;"><u><b>Quality</b></u></span></span></div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;"><span style="font-size: medium;"><u><b>Service</b></u></span></span></div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;"><span style="font-size: medium;"><u><b>Under
One Roof</b></u></span></span></div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;"><span style="font-size: medium;"><u><b>Graphical
Representation:</b></u></span></span><span style="font-family: 'Maiandra GD', serif;">
36% customers are interested in the high quality and want to buy the
things under one roof. The service and the price are the second
criteria while shopping in the mall.</span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;"><span style="font-size: medium;"><u><b>Analysis:</b></u></span></span><span style="font-family: 'Maiandra GD', serif;">
From the customer point of view most of the customers are usually
interested in branded products due to their price and quality so we
are decided for the availability of branded products in our mart and
we also interested to provide a sufficient service for the
convenience of the customers and also this would help for the
stability of mart and a profitable business we earn by focusing to
the customer's needs and wants. Most of the customers also give the
indication that they feel much better to buy the products, or want to
do shopping under one roof as compare to different markets. So, this
would be a positive indicator for our business to give great
opportunity to our customers to entertain different facilities which
are provided.</span></div>
<h1 align="CENTER" class="western" style="line-height: 150%;">
<a href="" name="_Toc322698849"></a><a href="" name="__RefHeading__2816_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: large;"><u>Pricing
Strategy</u></span></span></span></h1>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="color: white;">“</span><span style="font-family: 'Maiandra GD', serif;">Penetration
pricing strategy will be used in pricing the products in our super
market. In penetration pricing strategy the company sets relatively
low entry price of the products and with the passage of time it
eventually raises the prices</span><span style="color: white;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: xx-small;">”</span></span></span><span style="font-family: 'Maiandra GD', serif;">.
Reasons behind using this strategy are below mentioned:</span></div>
<ol>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="color: white;">“</span><span style="font-family: 'Maiandra GD', serif;">We
want to attract new customers</span><span style="color: white;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: xx-small;">”</span></span></span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="color: white;">“</span><span style="font-family: 'Maiandra GD', serif;">We
have a marketing objective of increasing sales volume rather than
making profit in the short-term</span><span style="color: white;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: xx-small;">”</span></span></span><span style="font-family: 'Maiandra GD', serif;">.</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="color: white;">“</span><span style="font-family: 'Maiandra GD', serif;">There
is no competitor in this business in Rahim Yar Khan. So eventually
raising prices in future will not be a problem for our company since
people will not switch to some other place to buy the products</span><span style="color: white;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: xx-small;">”</span></span></span><span style="font-family: 'Maiandra GD', serif;">.</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="color: white;">“</span><span style="font-family: 'Maiandra GD', serif;">Using
this strategy our cost will be controlled and it will lead to
greater efficiency</span><span style="color: white;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: xx-small;">”</span></span></span><span style="font-family: 'Maiandra GD', serif;">.</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="color: white;">“</span><span style="font-family: 'Maiandra GD', serif;">It
also creates high sto0ck turnover throughout the distribution
process</span><span style="color: white;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: xx-small;">”</span></span></span><span style="font-family: 'Maiandra GD', serif;">.</span></div>
</li>
</ol>
<h1 align="CENTER" class="western" style="line-height: 150%;">
<a href="" name="_Toc322698850"></a><a href="" name="__RefHeading__2818_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: large;"><u>Product
Mix – Packaging</u></span></span></span></h1>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">The
products our super market will be selling to the customer will range
from local to international brands.</span></div>
<div style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Fresh
Food</span></div>
<ul>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="color: white;">“</span><span style="font-family: 'Maiandra GD', serif;">Dairy
products</span><span style="color: white;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: xx-small;">”</span></span></span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="color: white;">“</span><span style="font-family: 'Maiandra GD', serif;">Baked
goods</span><span style="color: white;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: xx-small;">”</span></span></span></div>
</li>
</ul>
<div style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Dry
Food</span></div>
<ul>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="color: white;">“</span><span style="font-family: 'Maiandra GD', serif;">Basic
commodities (pulses, spices, sugar, wheat, rice, oil and ghee)</span><span style="color: white;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: xx-small;">”</span></span></span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="color: white;">“</span><span style="font-family: 'Maiandra GD', serif;">Confectionary
items</span><span style="color: white;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: xx-small;">”</span></span></span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="color: white;">“</span><span style="font-family: 'Maiandra GD', serif;">Drink
and beverages</span><span style="color: white;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: xx-small;">”</span></span></span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="color: white;">“</span><span style="font-family: 'Maiandra GD', serif;">Canned
and packaged goods</span><span style="color: white;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: xx-small;">”</span></span></span><span style="font-family: 'Maiandra GD', serif;">
</span>
</div>
</li>
</ul>
<div style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Non
Food Products</span></div>
<ul>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="color: white;">“</span><span style="font-family: 'Maiandra GD', serif;">Office
and Stationary</span><span style="color: white;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: xx-small;">”</span></span></span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="color: white;">“</span><span style="font-family: 'Maiandra GD', serif;">House
hold and kitchen warehouse</span><span style="color: white;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: xx-small;">”</span></span></span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="color: white;">“</span><span style="font-family: 'Maiandra GD', serif;">Hygienic
products (soaps, body, face and mouth washes, shampoos, deodorants,
floor cleaning products and janitorial cleaning supplies)</span><span style="color: white;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: xx-small;">”</span></span></span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="color: white;">“</span><span style="font-family: 'Maiandra GD', serif;">Toys
and luggage</span><span style="color: white;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: xx-small;">”</span></span></span><span style="font-family: 'Maiandra GD', serif;">
</span>
</div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="color: white;">“</span><span style="font-family: 'Maiandra GD', serif;">Clothes</span><span style="color: white;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: xx-small;">”</span></span></span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="color: white;">“</span><span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">Cosmetics</span></span><span style="color: white;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: xx-small;">”</span></span></span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="color: white;">“</span><span style="color: black;"><span style="font-family: 'Maiandra GD', serif;">Accessories
for ladies(handbags, pouches and purses and various jewelry items)</span></span><span style="color: white;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: xx-small;">”</span></span></span></div>
</li>
</ul>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="color: white;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: xx-small;">"</span></span></span><span style="font-family: 'Maiandra GD', serif;">Our
suppliers for FMCG products will be UNILEVER, P&G, NESTLE, ENGRO
FOOD, SHAN, NATIONAL, PEPSI, COCACOLA, K&N’S and other local
manufacturers products</span><span style="color: white;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: xx-small;">”</span></span></span><span style="font-family: 'Maiandra GD', serif;">.</span></div>
<h1 align="CENTER" class="western" style="line-height: 150%;">
<a href="" name="_Toc322698851"></a><a href="" name="__RefHeading__2820_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: large;"><u>Supply
Chain</u></span></span></span></h1>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">For
the process of supply chain we have a supply chain manager in this
mart and he should be knows about all the aspects of supply chain;
that how to make the relationship with our suppliers, (is it any type
of collaborative or alliance relationship in between the mart and
their suppliers). This procedure should tackle with the ERP system,
and we use the Oracle base system in this mart.</span></div>
<h1 align="CENTER" class="western" style="line-height: 150%;">
<a href="" name="_Toc322698852"></a><a href="" name="__RefHeading__2822_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: large;"><u>Procurement
of Inventory </u></span></span></span>
</h1>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">For
the procedure of procurement and controlling of inventory we are
using ERP system which is based on Oracle, and according to our plan
and our management there were a main server where the sold stock
automatically mention and it would be linked with the cash counters,
through this process we can easily know that which inventory is on
its lead time and our inventory controller can easily make the order
for those products/ items. After the order process our supply chain
manager should make the possible effort for purchase the inventory on
the behalf of our relations with our suppliers. </span>
</div>
<h1 align="CENTER" class="western" style="line-height: 150%;">
<a href="" name="_Toc322698853"></a><a href="" name="__RefHeading__2824_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: large;"><u>Unique
Selling Proposition</u></span></span></span></h1>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Our
super market unique selling proposition will be that it will be
providing quality products and superior customer service for the
shoppers under one roof since there is no other super market in Rahim
Yar Khan that is providing variety of products at same place. There
are only small grocery stores and shops that are not fulfilling then
needs of the people. </span>
</div>
<h1 align="CENTER" class="western" style="line-height: 150%;">
<a href="" name="_Toc319884547"></a><a href="" name="_Toc321851412"></a><a href="" name="_Toc322698854"></a><a href="" name="__RefHeading__2826_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: large;"><u>Business
Operations</u></span></span></span></h1>
<h2 class="western" style="line-height: 150%;">
<a href="" name="_Toc319884548"></a><a href="" name="_Toc322698855"></a><a href="" name="__RefHeading__2828_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: medium;"><u>Service
process:</u></span></span></span></h2>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Since
we are establishing a super mart and will be providing services
(selling of household items, food, entertainment) so there won’t be
any production process.</span></div>
<div style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" style="break-before: page; margin-bottom: 0in; page-break-before: always;">
<span style="font-family: 'Maiandra GD', serif;">Figure 1.1 shows service
process model.</span></div>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">(Figure
1.1)</span></div>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">A
more detailed service process is below.</span></div>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Suppliers
will be the distributors of various FMCG, beverages, spices and food
manufacturing companies</span><span style="font-family: 'Maiandra GD', serif;">.</span><span style="font-family: 'Maiandra GD', serif;">
We will be in direct contact with the distributors of these companies
for supplying the products to our warehouse which covers the
underground portion of our super mart.</span></div>
<div style="margin-bottom: 0in;">
<a href="" name="_Toc319884549"></a><br />
</div>
<h2 class="western" style="break-before: page; line-height: 150%; page-break-before: always;">
<a href="" name="_Toc322698856"></a><a href="" name="__RefHeading__2830_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: medium;"><u>Service
Blueprint:</u></span></span></span></h2>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div style="line-height: 100%; margin-bottom: 0in; margin-right: -0.75in;">
<span style="color: #7030a0;"><span style="font-size: x-small;"><b>Zee Mart Carts
for putting Shelves, fridges consumer
Sales person on counters Bill/Cash </b></span></span>
</div>
<div style="line-height: 100%; margin-bottom: 0in; margin-right: -0.5in;">
<span style="color: #7030a0;"><span style="font-size: x-small;"><b>Exterior
grocery and and racks
items and for promotional
counters </b></span></span>
</div>
<div style="line-height: 100%; margin-bottom: 0in;">
<span style="color: #7030a0;"><span style="font-size: x-small;"><b>Parking
household items
grocery activities</b></span></span></div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<span style="font-size: small;"> </span></div>
<div style="margin-bottom: 0in;">
<br />
</div>
<h1 align="CENTER" class="western" style="break-before: page; line-height: 150%; page-break-before: always;">
<a href="" name="_Toc322698857"></a><a href="" name="__RefHeading__2832_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: large;"><u>Advertising
and Sales Promotion </u></span></span></span>
</h1>
<h2 class="western">
<a href="" name="_Toc322698858"></a><a href="" name="__RefHeading__2834_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: medium;"><u>Advertising</u></span></span></span></h2>
<div style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">The
methods we will be using for advertising our super market and
products being sold in it will comprise of </span>
</div>
<ol>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Brochures
or flyers: brochures will be containing a great deal of information
related to the products features, benefits and prices and they are
also not costly to make.</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Newspaper:
Almost everyone reads major newspaper which is circulated in Rahim
Yar Khan. To provide awareness and information for our newly
establish super market newspaper is the best medium to convey our
message. It is an expensive way of advertising but it reaches masses
and is very effective. We will be allocating budget for advertising
and through that budget plan we will be spending money.</span></div>
</li>
</ol>
<h2 class="western" style="line-height: 150%;">
<a href="" name="_Toc322698859"></a><a href="" name="__RefHeading__2836_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: medium;"><u>Sales
Promotion</u></span></span></span></h2>
<div style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Special
offers: It can increase sales and include coupons, discounts, sales
on products and distribution of a product based on balloting.</span></div>
<div style="margin-bottom: 0in;">
<a href="" name="_Toc319884546"></a><br />
</div>
<h1 align="CENTER" class="western" style="break-before: page; line-height: 150%; page-break-before: always;">
<a href="" name="_Toc322698860"></a><a href="" name="__RefHeading__2838_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: large;"><u>Management
Structure / Organogram:</u></span></span></span></h1>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">M’s
Mart involves substantial investment in the initial phase of its
establishment, therefore professional and technically sound
management at all levels is required to ensure ongoing profitability.
The proposed management structure is described below and depicted in
the form of an organogram.</span></div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-family: 'Maiandra GD', serif;">Day
to day management will be under a Chief Executive Officer / Owner who
will perform and monitor all functions of the Mart. Operation
Manager, Supply Chain Manager, Floor Manager, Social Media Executive,
HR & Admin Manager, and Finance & Accounts Manager will all
be senior level executive positions which need to be filled by
professionally competent individuals. All these management position
will play crucial roles in the project’s success.</span></div>
<div style="margin-bottom: 0in;">
<br />
</div>
<h1 align="CENTER" class="western" style="break-before: page; line-height: 150%; page-break-before: always;">
<a href="" name="_Toc322698861"></a><a href="" name="__RefHeading__2840_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: large;"><u>Financial
Projections</u></span></span></span></h1>
<center>
<table border="1" bordercolor="#00000a" cellpadding="7" cellspacing="1" rules="NONE" style="width: 619px;">
<colgroup><col width="250"></col>
<col width="95"></col>
<col width="101"></col>
<col width="110"></col>
</colgroup><tbody>
<tr>
<td bgcolor="#c2d69a" width="250">
<div align="CENTER">
<span style="font-family: Calibri, serif;"><span style="font-size: large;"><b>M’s
Mart</b></span></span></div>
</td>
<td bgcolor="#c2d69a" valign="BOTTOM" width="95">
<br />
</td>
<td bgcolor="#c2d69a" valign="BOTTOM" width="101">
<br />
</td>
<td bgcolor="#c2d69a" width="110">
<div align="CENTER">
<span style="font-family: Calibri, serif;">Annexure I</span></div>
</td>
</tr>
<tr>
<td bgcolor="#eaf1dd" colspan="4" width="601">
<div align="CENTER">
<span style="font-family: Calibri, serif;"><span style="font-size: medium;"><b>Financial
Plan</b></span></span></div>
</td>
</tr>
<tr>
<td bgcolor="#eaf1dd" valign="BOTTOM" width="250">
<br />
</td>
<td bgcolor="#eaf1dd" valign="BOTTOM" width="95">
<br />
</td>
<td bgcolor="#eaf1dd" width="101">
<div align="CENTER">
<br /></div>
</td>
<td bgcolor="#eaf1dd" width="110">
<div align="CENTER">
<span style="font-family: Calibri, serif;"><span style="font-size: small;"><b>Total</b></span></span></div>
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#eaf1dd" width="250">
<span style="font-family: Calibri, serif;"><u><b>EQUITY</b></u></span><br />
</td>
<td bgcolor="#eaf1dd" width="95">
<br />
</td>
<td bgcolor="#eaf1dd" width="101">
<br />
</td>
<td bgcolor="#eaf1dd" width="110">
<br />
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#eaf1dd" width="250">
<span style="font-family: Calibri, serif;">Owner's Equity</span><br />
</td>
<td bgcolor="#eaf1dd" width="95">
<br />
</td>
<td bgcolor="#eaf1dd" width="101">
<br />
</td>
<td bgcolor="#eaf1dd" width="110">
<span style="font-family: Calibri, serif;">10,292,000 </span>
<br />
</td>
</tr>
<tr>
<td bgcolor="#eaf1dd" valign="BOTTOM" width="250">
<span style="font-family: Calibri, serif;">Others </span>
<br />
</td>
<td bgcolor="#eaf1dd" valign="BOTTOM" width="95">
<br />
</td>
<td bgcolor="#eaf1dd" width="101">
<div align="CENTER">
<br /></div>
</td>
<td bgcolor="#eaf1dd" width="110">
<div align="CENTER">
<span style="font-family: Calibri, serif;">-</span></div>
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#c2d69a" width="250">
<span style="font-family: Calibri, serif;"><b>Total Equity</b></span><br />
</td>
<td bgcolor="#c2d69a" width="95">
<br />
</td>
<td bgcolor="#c2d69a" width="101">
<br />
</td>
<td bgcolor="#c2d69a" width="110">
<u> <span style="font-family: Calibri, serif;"><b>10,292,000 </b></span></u>
<br />
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#eaf1dd" width="250">
<span style="font-family: Calibri, serif;"><u><b>DEBT</b></u></span><br />
</td>
<td bgcolor="#eaf1dd" width="95">
<br />
</td>
<td bgcolor="#eaf1dd" width="101">
<br />
</td>
<td bgcolor="#eaf1dd" width="110">
<br />
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#eaf1dd" width="250">
<span style="font-family: Calibri, serif;">Long-term Debt</span><br />
</td>
<td bgcolor="#eaf1dd" width="95">
<br />
</td>
<td bgcolor="#eaf1dd" width="101">
<br />
</td>
<td bgcolor="#eaf1dd" width="110">
<div align="CENTER">
<span style="font-family: Calibri, serif;">9,438,000</span></div>
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#eaf1dd" width="250">
<span style="font-family: Calibri, serif;">Short Term Debt</span><br />
</td>
<td bgcolor="#eaf1dd" width="95">
<br />
</td>
<td bgcolor="#eaf1dd" width="101">
<br />
</td>
<td bgcolor="#eaf1dd" width="110">
<div align="CENTER">
<span style="font-family: Calibri, serif;">6,000,000</span></div>
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#c2d69a" width="250">
<span style="font-family: Calibri, serif;"><b>Total Debts</b></span><br />
</td>
<td bgcolor="#c2d69a" width="95">
<br />
</td>
<td bgcolor="#c2d69a" width="101">
<br />
</td>
<td bgcolor="#c2d69a" width="110">
<u> <span style="font-family: Calibri, serif;"><b>15,438,000 </b></span></u>
<br />
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#eaf1dd" width="250">
<br />
</td>
<td bgcolor="#eaf1dd" width="95">
<br />
</td>
<td bgcolor="#eaf1dd" width="101">
<br />
</td>
<td bgcolor="#eaf1dd" width="110">
<br />
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#c2d69a" width="250">
<span style="font-family: Calibri, serif;"><b>TOTAL CAPITALIZATION</b></span><br />
</td>
<td bgcolor="#c2d69a" width="95">
<br />
</td>
<td bgcolor="#c2d69a" width="101">
<br />
</td>
<td bgcolor="#c2d69a" width="110">
<u> <span style="font-family: Calibri, serif;"><b>25,730,000 </b></span></u>
<br />
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#eaf1dd" width="250">
<span style="font-family: Calibri, serif;">DEBT/EQUITY RATIO</span><br />
</td>
<td bgcolor="#eaf1dd" width="95">
<br />
</td>
<td bgcolor="#eaf1dd" width="101">
<div align="CENTER">
<span style="font-family: Calibri, serif;">60%</span></div>
</td>
<td bgcolor="#eaf1dd" width="110">
<div align="CENTER">
<span style="font-family: Calibri, serif;">40%</span></div>
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#eaf1dd" width="250">
<span style="font-family: Calibri, serif;">Sponsor's Stake (%)</span><br />
</td>
<td bgcolor="#eaf1dd" width="95">
<br />
</td>
<td bgcolor="#eaf1dd" width="101">
<div align="CENTER">
<br />
</div>
</td>
<td bgcolor="#eaf1dd" width="110">
<div align="CENTER">
<span style="font-family: Calibri, serif;">60%</span></div>
</td>
</tr>
</tbody></table>
</center>
<div style="margin-bottom: 0in;">
<br />
</div>
<h2 align="CENTER" class="western">
<a href="" name="_Toc322698862"></a><a href="" name="__RefHeading__2842_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: medium;"><u>Cost
of Project</u></span></span></span></h2>
<div style="margin-bottom: 0in;">
<br />
</div>
<center>
<table border="1" bordercolor="#00000a" cellpadding="7" cellspacing="1" rules="NONE" style="width: 468px;">
<colgroup><col width="237"></col>
<col width="89"></col>
<col width="94"></col>
</colgroup><tbody>
<tr>
<td bgcolor="#c2d69a" height="2" valign="BOTTOM" width="237">
<div align="CENTER">
<span style="font-family: Calibri, serif;"><span style="font-size: large;"><b>M’s
Mart</b></span></span></div>
</td>
<td bgcolor="#c2d69a" valign="BOTTOM" width="89">
<br />
</td>
<td bgcolor="#c2d69a" width="94">
<div align="CENTER">
<span style="font-family: Calibri, serif;">Annexure II</span></div>
</td>
</tr>
<tr>
<td bgcolor="#eaf1dd" colspan="3" height="4" width="450">
<div align="CENTER">
<span style="font-family: Calibri, serif;"><span style="font-size: medium;"><b>Cost
of Project</b></span></span></div>
</td>
</tr>
<tr>
<td bgcolor="#eaf1dd" height="4" valign="BOTTOM" width="237">
<br />
</td>
<td bgcolor="#eaf1dd" valign="BOTTOM" width="89">
<br />
</td>
<td bgcolor="#eaf1dd" width="94">
<div align="CENTER">
<span style="font-family: Calibri, serif;"><b>Total</b></span></div>
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#eaf1dd" height="4" width="237">
<span style="font-family: Calibri, serif;">Land & Development</span><br />
</td>
<td bgcolor="#eaf1dd" width="89">
<br />
</td>
<td bgcolor="#eaf1dd" width="94">
<div align="RIGHT">
<span style="font-family: Calibri, serif;">12,400,000 </span>
</div>
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#eaf1dd" height="4" width="237">
<span style="font-family: Calibri, serif;">Building & Civil work</span><br />
</td>
<td bgcolor="#eaf1dd" width="89">
<br />
</td>
<td bgcolor="#eaf1dd" width="94">
<div align="RIGHT">
<span style="font-family: Calibri, serif;">2,307,480 </span>
</div>
</td>
</tr>
<tr>
<td bgcolor="#eaf1dd" height="4" width="237">
<span style="font-family: Calibri, serif;">Machinery </span>
<br />
</td>
<td bgcolor="#eaf1dd" valign="BOTTOM" width="89">
<br />
</td>
<td bgcolor="#eaf1dd" valign="BOTTOM" width="94">
<div align="RIGHT">
<span style="font-family: Calibri, serif;">800,000 </span>
</div>
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#eaf1dd" height="4" width="237">
<span style="font-family: Calibri, serif;">Office Equipment</span><br />
</td>
<td bgcolor="#eaf1dd" width="89">
<br />
</td>
<td bgcolor="#eaf1dd" width="94">
<div align="RIGHT">
<span style="font-family: Calibri, serif;">100,000 </span>
</div>
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#eaf1dd" height="4" width="237">
<span style="font-family: Calibri, serif;">Furniture & Fixtures</span><br />
</td>
<td bgcolor="#eaf1dd" width="89">
<br />
</td>
<td bgcolor="#eaf1dd" width="94">
<div align="RIGHT">
<span style="font-family: Calibri, serif;">1,000,000 </span>
</div>
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#eaf1dd" height="4" width="237">
<span style="font-family: Calibri, serif;">Vehicles</span><br />
</td>
<td bgcolor="#eaf1dd" width="89">
<br />
</td>
<td bgcolor="#eaf1dd" width="94">
<div align="RIGHT">
<span style="font-family: Calibri, serif;">850,000 </span>
</div>
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#eaf1dd" height="4" width="237">
<span style="font-family: Calibri, serif;">Erection & Installation-Local</span><br />
</td>
<td bgcolor="#eaf1dd" width="89">
<br />
</td>
<td bgcolor="#eaf1dd" width="94">
<div align="RIGHT">
<span style="font-family: Calibri, serif;">100,000 </span>
</div>
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#eaf1dd" height="4" width="237">
<span style="font-family: Calibri, serif;">Preliminary Expenses</span><br />
</td>
<td bgcolor="#eaf1dd" width="89">
<br />
</td>
<td bgcolor="#eaf1dd" width="94">
<div align="RIGHT">
<span style="color: black;"><span style="font-family: Calibri, serif;">493,140
</span></span>
</div>
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#eaf1dd" height="4" width="237">
<span style="font-family: Calibri, serif;">Interest During Construction</span><br />
</td>
<td bgcolor="#eaf1dd" width="89">
<br />
</td>
<td bgcolor="#eaf1dd" width="94">
<div align="RIGHT">
<span style="color: black;"><span style="font-family: Calibri, serif;">1,157,850
</span></span>
</div>
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#eaf1dd" height="4" width="237">
<span style="font-family: Calibri, serif;">Contingencies</span><br />
</td>
<td bgcolor="#eaf1dd" width="89">
<br />
</td>
<td bgcolor="#eaf1dd" width="94">
<div align="RIGHT">
<span style="font-family: Calibri, serif;">670,847 </span>
</div>
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#c2d69a" height="4" width="237">
<span style="font-family: Calibri, serif;"><b>Total Fixed Cost</b></span><br />
</td>
<td bgcolor="#c2d69a" width="89">
<br />
</td>
<td bgcolor="#c2d69a" width="94">
<div align="RIGHT">
<span style="font-family: Calibri, serif;"><b>19,879,317 </b></span>
</div>
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#eaf1dd" height="4" width="237">
<span style="font-family: Calibri, serif;">Initial Working Capital </span>
<br />
</td>
<td bgcolor="#eaf1dd" width="89">
<br />
</td>
<td bgcolor="#eaf1dd" width="94">
<div align="RIGHT">
<span style="font-family: Calibri, serif;">5,853,632 </span>
</div>
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#c2d69a" height="4" width="237">
<span style="font-family: Calibri, serif;"><b>TOTAL PROJECT COST </b></span>
<br />
</td>
<td bgcolor="#c2d69a" width="89">
<br />
</td>
<td bgcolor="#c2d69a" width="94">
<div align="RIGHT">
<span style="font-family: Calibri, serif;"><u>25,732,949 </u></span>
</div>
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#eaf1dd" height="3" width="237">
<span style="font-family: Calibri, serif;"><b>Total</b></span><br />
</td>
<td bgcolor="#eaf1dd" width="89">
<br />
</td>
<td bgcolor="#eaf1dd" width="94">
<div align="RIGHT">
<span style="font-family: Calibri, serif;"><u>25,730,000 </u></span>
</div>
</td>
</tr>
</tbody></table>
</center>
<div style="margin-bottom: 0in;">
<br />
</div>
<div align="CENTER" style="margin-bottom: 0in;">
<br />
</div>
<h2 align="CENTER" class="western">
<a href="" name="_Toc322698863"></a><a href="" name="__RefHeading__2844_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: medium;"><u>Key
Assumptions for sale</u></span></span></span></h2>
<div style="margin-bottom: 0in;">
<br />
</div>
<center>
<table border="1" bordercolor="#00000a" cellpadding="7" cellspacing="1" rules="GROUPS" style="width: 650px;">
<colgroup>
<col width="77"></col>
</colgroup>
<colgroup>
<col width="1"></col>
<col width="86"></col>
</colgroup>
<colgroup>
<col width="4362"></col>
<col width="93"></col>
<col width="4356"></col>
</colgroup>
<colgroup>
<col width="91"></col>
</colgroup>
<colgroup>
<col width="97"></col>
</colgroup>
<colgroup>
<col width="88"></col>
</colgroup>
<tbody>
<tr>
<td bgcolor="#c2d69a" colspan="2" height="5" valign="BOTTOM" width="92">
<div align="CENTER">
<span style="font-family: Calibri, serif;"><span style="font-size: large;"><b>M’s
Mart</b></span></span></div>
</td>
<td bgcolor="#c2d69a" colspan="2" valign="BOTTOM" width="93">
<br />
</td>
<td bgcolor="#c2d69a" valign="BOTTOM" width="93">
<br />
</td>
<td bgcolor="#c2d69a" colspan="4" width="308">
<div align="CENTER">
<span style="font-family: Calibri, serif;"><b>Annexure III</b></span></div>
</td>
</tr>
<tr>
<td bgcolor="#eaf1dd" colspan="9" height="7" valign="BOTTOM" width="632">
<div align="CENTER">
<span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;"><b>Key
Assumptions</b></span></span></span></div>
</td>
</tr>
</tbody>
<tbody>
<tr>
<td bgcolor="#eaf1dd" height="7" width="77">
<div align="CENTER">
<span style="color: black;"><span style="font-family: Calibri, serif;">Customer
Category</span></span></div>
</td>
<td bgcolor="#eaf1dd" colspan="2" width="101">
<div align="CENTER">
<span style="color: black;"><span style="font-family: Calibri, serif;">Customer
Volume daily (Avg.)</span></span></div>
</td>
<td bgcolor="#eaf1dd" colspan="3" width="103">
<div align="CENTER">
<span style="color: black;"><span style="font-family: Calibri, serif;">Merchandise
Value (Avg.)</span></span></div>
</td>
<td bgcolor="#eaf1dd" width="91">
<div align="CENTER">
<span style="color: black;"><span style="font-family: Calibri, serif;">Daily
Sale (Avg.)</span></span></div>
</td>
<td bgcolor="#eaf1dd" width="97">
<div align="CENTER">
<span style="color: black;"><span style="font-family: Calibri, serif;">Monthly
sale (Avg.)</span></span></div>
</td>
<td bgcolor="#eaf1dd" width="88">
<div align="CENTER">
<span style="color: black;"><span style="font-family: Calibri, serif;">Annual
Sale (Avg.)</span></span></div>
</td>
</tr>
</tbody>
<tbody>
<tr valign="BOTTOM">
<td bgcolor="#eaf1dd" height="7" width="77">
<span style="color: black;"><span style="font-family: Calibri, serif;">Category A</span></span><br />
</td>
<td bgcolor="#eaf1dd" colspan="2" width="101">
<span style="color: black;"> <span style="font-family: Calibri, serif;">35
</span></span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="3" width="103">
<span style="color: black;"> <span style="font-family: Calibri, serif;">1,000
</span></span>
<br />
</td>
<td bgcolor="#eaf1dd" width="91">
<span style="color: black;"> <span style="font-family: Calibri, serif;">35,000
</span></span>
<br />
</td>
<td bgcolor="#eaf1dd" width="97">
<span style="color: black;"> <span style="font-family: Calibri, serif;">1,050,000
</span></span>
<br />
</td>
<td bgcolor="#eaf1dd" width="88">
<span style="color: black;"> <span style="font-family: Calibri, serif;">12,600,000
</span></span>
<br />
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#eaf1dd" height="7" width="77">
<span style="color: black;"><span style="font-family: Calibri, serif;">Category B</span></span><br />
</td>
<td bgcolor="#eaf1dd" colspan="2" width="101">
<span style="color: black;"> <span style="font-family: Calibri, serif;">55
</span></span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="3" width="103">
<span style="color: black;"> <span style="font-family: Calibri, serif;">750
</span></span>
<br />
</td>
<td bgcolor="#eaf1dd" width="91">
<span style="color: black;"> <span style="font-family: Calibri, serif;">41,250
</span></span>
<br />
</td>
<td bgcolor="#eaf1dd" width="97">
<span style="color: black;"> <span style="font-family: Calibri, serif;">1,237,500
</span></span>
<br />
</td>
<td bgcolor="#eaf1dd" width="88">
<span style="color: black;"> <span style="font-family: Calibri, serif;">14,850,000
</span></span>
<br />
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#eaf1dd" height="7" width="77">
<span style="color: black;"><span style="font-family: Calibri, serif;">Category C</span></span><br />
</td>
<td bgcolor="#eaf1dd" colspan="2" width="101">
<span style="color: black;"> <span style="font-family: Calibri, serif;">75
</span></span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="3" width="103">
<span style="color: black;"> <span style="font-family: Calibri, serif;">500
</span></span>
<br />
</td>
<td bgcolor="#eaf1dd" width="91">
<span style="color: black;"> <span style="font-family: Calibri, serif;">37,500
</span></span>
<br />
</td>
<td bgcolor="#eaf1dd" width="97">
<span style="color: black;"> <span style="font-family: Calibri, serif;">1,125,000
</span></span>
<br />
</td>
<td bgcolor="#eaf1dd" width="88">
<span style="color: black;"> <span style="font-family: Calibri, serif;">13,500,000
</span></span>
<br />
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#eaf1dd" height="7" width="77">
<span style="color: black;"><span style="font-family: Calibri, serif;">Category D</span></span><br />
</td>
<td bgcolor="#eaf1dd" colspan="2" width="101">
<span style="color: black;"> <span style="font-family: Calibri, serif;">95
</span></span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="3" width="103">
<span style="color: black;"> <span style="font-family: Calibri, serif;">250
</span></span>
<br />
</td>
<td bgcolor="#eaf1dd" width="91">
<span style="color: black;"> <span style="font-family: Calibri, serif;">23,750
</span></span>
<br />
</td>
<td bgcolor="#eaf1dd" width="97">
<span style="color: black;"> <span style="font-family: Calibri, serif;">712,500
</span></span>
<br />
</td>
<td bgcolor="#eaf1dd" width="88">
<span style="color: black;"> <span style="font-family: Calibri, serif;">8,550,000
</span></span>
<br />
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#eaf1dd" height="6" width="77">
<br />
</td>
<td bgcolor="#eaf1dd" colspan="2" width="101">
<br />
</td>
<td bgcolor="#eaf1dd" colspan="3" width="103">
<br />
</td>
<td bgcolor="#eaf1dd" width="91">
<span style="color: black;"><u> <span style="font-family: Calibri, serif;">137,500
</span></u></span>
<br />
</td>
<td bgcolor="#eaf1dd" width="97">
<span style="color: black;"><u> <span style="font-family: Calibri, serif;">4,125,000
</span></u></span>
<br />
</td>
<td bgcolor="#eaf1dd" width="88">
<span style="color: black;"><u> <span style="font-family: Calibri, serif;">49,500,000
</span></u></span>
<br />
</td>
</tr>
</tbody>
</table>
</center>
<div style="margin-bottom: 0in;">
<br />
</div>
<center>
<table border="1" bordercolor="#00000a" cellpadding="7" cellspacing="1" rules="ROWS" style="width: 462px;">
<colgroup><col width="287"></col>
<col width="142"></col>
</colgroup><tbody>
<tr>
<td bgcolor="#c2d69a" height="4" valign="BOTTOM" width="287">
<div align="CENTER">
<span style="font-family: Calibri, serif;"><span style="font-size: large;"><b>M’s
Mart</b></span></span></div>
</td>
<td bgcolor="#c2d69a" width="142">
<div align="CENTER">
<span style="font-family: Calibri, serif;"><b>Annexure IV</b></span></div>
</td>
</tr>
<tr>
<td bgcolor="#eaf1dd" colspan="2" height="6" valign="BOTTOM" width="444">
<div align="CENTER">
<span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;"><b>Key
Assumptions</b></span></span></span></div>
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#c2d69a" height="6" width="287">
<div align="CENTER">
<span style="font-family: Calibri, serif;"><u><b>Particulars</b></u></span></div>
</td>
<td bgcolor="#c2d69a" width="142">
<div align="CENTER">
<span style="font-family: Calibri, serif;"><u><b>Annual Growth</b></u></span></div>
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#eaf1dd" height="6" width="287">
<span style="color: black;"><span style="font-family: Calibri, serif;">Sale</span></span><br />
</td>
<td bgcolor="#eaf1dd" width="142">
<div align="CENTER">
<span style="color: black;"><span style="font-family: Calibri, serif;">15%</span></span></div>
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#eaf1dd" height="6" width="287">
<span style="color: black;"><span style="font-family: Calibri, serif;">Cost of
Goods Sold</span></span><br />
</td>
<td bgcolor="#eaf1dd" width="142">
<div align="CENTER">
<span style="color: black;"><span style="font-family: Calibri, serif;">61%</span></span></div>
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#eaf1dd" height="6" width="287">
<span style="color: black;"><span style="font-family: Calibri, serif;">Utility Exp.</span></span><br />
</td>
<td bgcolor="#eaf1dd" width="142">
<div align="CENTER">
<span style="color: black;"><span style="font-family: Calibri, serif;">10%</span></span></div>
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#eaf1dd" height="6" width="287">
<span style="color: black;"><span style="font-family: Calibri, serif;">Office
Vehicle Exp.</span></span><br />
</td>
<td bgcolor="#eaf1dd" width="142">
<div align="CENTER">
<span style="color: black;"><span style="font-family: Calibri, serif;">2%</span></span></div>
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#eaf1dd" height="6" width="287">
<span style="color: black;"><span style="font-family: Calibri, serif;">Office
Stationary Exp.</span></span><br />
</td>
<td bgcolor="#eaf1dd" width="142">
<div align="CENTER">
<span style="color: black;"><span style="font-family: Calibri, serif;">1%</span></span></div>
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#eaf1dd" height="6" width="287">
<span style="color: black;"><span style="font-family: Calibri, serif;">Professional
fees</span></span><br />
</td>
<td bgcolor="#eaf1dd" width="142">
<div align="CENTER">
<span style="color: black;"><span style="font-family: Calibri, serif;">0.1%</span></span></div>
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#eaf1dd" height="6" width="287">
<span style="color: black;"><span style="font-family: Calibri, serif;">Misc Exp.</span></span><br />
</td>
<td bgcolor="#eaf1dd" width="142">
<div align="CENTER">
<span style="color: black;"><span style="font-family: Calibri, serif;">5%</span></span></div>
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#eaf1dd" height="5" width="287">
<span style="color: black;"><span style="font-family: Calibri, serif;">Property Tax</span></span><br />
</td>
<td bgcolor="#eaf1dd" width="142">
<div align="CENTER">
<span style="color: black;"><span style="font-family: Calibri, serif;">10%</span></span></div>
</td>
</tr>
</tbody></table>
</center>
<div style="line-height: 100%; margin-bottom: 0in;">
<br />
</div>
<h2 align="CENTER" class="western" style="break-before: page; page-break-before: always;">
<a href="" name="_Toc322698864"></a><a href="" name="__RefHeading__2846_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: medium;"><u>Projected
Income Statement</u></span></span></span></h2>
<div style="margin-bottom: 0in;">
<br />
</div>
<center>
<table border="1" bordercolor="#00000a" cellpadding="7" cellspacing="1" rules="NONE" style="width: 908px;">
<colgroup><col width="6"></col>
<col width="46"></col>
<col width="68"></col>
<col width="68"></col>
<col width="33"></col>
<col width="20"></col>
<col width="68"></col>
<col width="59"></col>
<col width="4362"></col>
<col width="67"></col>
<col width="4359"></col>
<col width="63"></col>
<col width="68"></col>
<col width="24"></col>
<col width="28"></col>
<col width="45"></col>
<col width="5"></col>
</colgroup><tbody>
<tr valign="BOTTOM">
<td bgcolor="#c2d69a" colspan="2" width="66">
<br />
</td>
<td bgcolor="#c2d69a" width="68">
<br />
</td>
<td bgcolor="#c2d69a" width="68">
<br />
</td>
<td bgcolor="#c2d69a" colspan="2" width="67">
<br />
</td>
<td bgcolor="#c2d69a" width="68">
<br />
</td>
<td bgcolor="#c2d69a" colspan="2" width="68">
<br />
</td>
<td bgcolor="#c2d69a" width="67">
<br />
</td>
<td bgcolor="#c2d69a" colspan="2" width="68">
<br />
</td>
<td bgcolor="#c2d69a" width="68">
<br />
</td>
<td bgcolor="#c2d69a" colspan="2" width="67">
<br />
</td>
<td bgcolor="#c2d69a" colspan="2" width="66">
<br />
</td>
</tr>
<tr>
<td bgcolor="#c2d69a" colspan="2" valign="BOTTOM" width="66">
<br />
</td>
<td bgcolor="#c2d69a" width="68">
<div align="CENTER">
<span style="font-family: Calibri, serif;"><span style="font-size: large;"><b>Projected
Income Statement</b></span></span></div>
</td>
<td bgcolor="#c2d69a" colspan="14" valign="BOTTOM" width="726">
<br />
</td>
</tr>
<tr>
<td bgcolor="#c2d69a" colspan="2" valign="BOTTOM" width="66">
<br />
</td>
<td bgcolor="#eaf1dd" width="68">
<div align="CENTER">
<span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;"><u><b>M’s
Mart</b></u></span></span></span></div>
</td>
<td bgcolor="#c2d69a" colspan="14" valign="BOTTOM" width="726">
<br />
</td>
</tr>
<tr>
<td bgcolor="#c2d69a" colspan="2" valign="BOTTOM" width="66">
<br />
</td>
<td bgcolor="#eaf1dd" width="68">
<div align="CENTER">
<span style="color: black;"><span style="font-family: Calibri, serif;"><span style="font-size: medium;"><u><b>For
the year ended 31st Dec, 20XX</b></u></span></span></span></div>
</td>
<td bgcolor="#c2d69a" colspan="14" valign="BOTTOM" width="726">
<br />
</td>
</tr>
<tr>
<td bgcolor="#c2d69a" colspan="2" valign="BOTTOM" width="66">
<br />
</td>
<td bgcolor="#eaf1dd" width="68">
<br />
</td>
<td bgcolor="#eaf1dd" width="68">
<br />
</td>
<td bgcolor="#eaf1dd" colspan="2" width="67">
<br />
</td>
<td bgcolor="#c2d69a" width="68">
<div align="CENTER">
<span style="font-family: Calibri, serif;"><b>2013</b></span></div>
</td>
<td bgcolor="#c2d69a" colspan="2" width="68">
<div align="CENTER">
<span style="font-family: Calibri, serif;"><b>2014</b></span></div>
</td>
<td bgcolor="#c2d69a" width="67">
<div align="CENTER">
<span style="font-family: Calibri, serif;"><b>2015</b></span></div>
</td>
<td bgcolor="#c2d69a" colspan="2" width="68">
<div align="CENTER">
<span style="font-family: Calibri, serif;"><b>2016</b></span></div>
</td>
<td bgcolor="#c2d69a" width="68">
<div align="CENTER">
<span style="font-family: Calibri, serif;"><b>2017</b></span></div>
</td>
<td bgcolor="#c2d69a" colspan="2" width="67">
<div align="CENTER">
<span style="font-family: Calibri, serif;"><b>2018</b></span></div>
</td>
<td bgcolor="#c2d69a" colspan="2" valign="BOTTOM" width="66">
<br />
</td>
</tr>
<tr>
<td bgcolor="#c2d69a" valign="BOTTOM" width="6">
<br />
</td>
<td bgcolor="#eaf1dd" colspan="4" width="258">
<span style="color: black;"><span style="font-family: Calibri, serif;">Revenue</span></span><br />
</td>
<td bgcolor="#eaf1dd" width="4354">
<span style="color: black;"> <span style="font-family: Calibri, serif;">49,500,000
</span></span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="3" width="177">
<span style="color: black;"> <span style="font-family: Calibri, serif;">56,925,000
</span></span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="3" width="81">
<span style="color: black;"> <span style="font-family: Calibri, serif;">65,463,750
</span></span>
<br />
</td>
<td bgcolor="#eaf1dd" width="4354">
<span style="color: black;"> <span style="font-family: Calibri, serif;">75,283,313
</span></span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="3" width="184">
<span style="color: black;"> <span style="font-family: Calibri, serif;">86,575,809
</span></span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="2" width="89">
<span style="color: black;"> <span style="font-family: Calibri, serif;">99,562,181
</span></span>
<br />
</td>
<td bgcolor="#c2d69a" valign="BOTTOM" width="5">
<br />
</td>
</tr>
<tr>
<td bgcolor="#c2d69a" valign="BOTTOM" width="6">
<br />
</td>
<td bgcolor="#eaf1dd" colspan="4" width="258">
<span style="color: black;"><span style="font-family: Calibri, serif;">Cost of
goods sold</span></span><br />
</td>
<td bgcolor="#eaf1dd" width="4354">
<span style="color: black;"> <span style="font-family: Calibri, serif;">30,000,000
</span></span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="3" width="177">
<span style="color: black;"> <span style="font-family: Calibri, serif;">34,500,000
</span></span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="3" width="81">
<span style="color: black;"> <span style="font-family: Calibri, serif;">39,675,000
</span></span>
<br />
</td>
<td bgcolor="#eaf1dd" width="4354">
<span style="color: black;"> <span style="font-family: Calibri, serif;">45,626,250
</span></span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="3" width="184">
<span style="color: black;"> <span style="font-family: Calibri, serif;">52,470,188
</span></span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="2" width="89">
<span style="color: black;"> <span style="font-family: Calibri, serif;">60,340,716
</span></span>
<br />
</td>
<td bgcolor="#c2d69a" valign="BOTTOM" width="5">
<br />
</td>
</tr>
<tr>
<td bgcolor="#c2d69a" valign="BOTTOM" width="6">
<br />
</td>
<td bgcolor="#c2d69a" colspan="4" width="258">
<span style="font-family: Calibri, serif;"><b>Gross Profit</b></span><br />
</td>
<td bgcolor="#c2d69a" width="4354">
<u> <span style="font-family: Calibri, serif;"><b>19,500,000 </b></span></u>
<br />
</td>
<td bgcolor="#c2d69a" colspan="3" width="177">
<u> <span style="font-family: Calibri, serif;"><b>22,425,000 </b></span></u>
<br />
</td>
<td bgcolor="#c2d69a" colspan="3" width="81">
<u> <span style="font-family: Calibri, serif;"><b>25,788,750 </b></span></u>
<br />
</td>
<td bgcolor="#c2d69a" width="4354">
<u> <span style="font-family: Calibri, serif;"><b>29,657,063 </b></span></u>
<br />
</td>
<td bgcolor="#c2d69a" colspan="3" width="184">
<u> <span style="font-family: Calibri, serif;"><b>34,105,622 </b></span></u>
<br />
</td>
<td bgcolor="#c2d69a" colspan="2" width="89">
<u> <span style="font-family: Calibri, serif;"><b>39,221,465 </b></span></u>
<br />
</td>
<td bgcolor="#c2d69a" valign="BOTTOM" width="5">
<br />
</td>
</tr>
<tr>
<td bgcolor="#c2d69a" valign="BOTTOM" width="6">
<br />
</td>
<td bgcolor="#eaf1dd" colspan="4" width="258">
<span style="color: black;"><span style="font-family: Calibri, serif;"><b>General
Admin and Selling exp:</b></span></span><br />
</td>
<td bgcolor="#eaf1dd" width="4354">
<br />
</td>
<td bgcolor="#eaf1dd" colspan="3" width="177">
<br />
</td>
<td bgcolor="#eaf1dd" colspan="3" width="81">
<br />
</td>
<td bgcolor="#eaf1dd" width="4354">
<br />
</td>
<td bgcolor="#eaf1dd" colspan="3" width="184">
<br />
</td>
<td bgcolor="#eaf1dd" colspan="2" width="89">
<br />
</td>
<td bgcolor="#c2d69a" valign="BOTTOM" width="5">
<br />
</td>
</tr>
<tr>
<td bgcolor="#c2d69a" valign="BOTTOM" width="6">
<br />
</td>
<td bgcolor="#eaf1dd" colspan="4" width="258">
<span style="color: black;"><span style="font-family: Calibri, serif;">Salaries
exp.</span></span><br />
</td>
<td bgcolor="#eaf1dd" width="4354">
<span style="font-family: Calibri, serif;">2,592,000 </span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="3" width="177">
<span style="font-family: Calibri, serif;">2,592,000 </span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="3" width="81">
<span style="font-family: Calibri, serif;">2,592,000 </span>
<br />
</td>
<td bgcolor="#eaf1dd" width="4354">
<span style="font-family: Calibri, serif;">2,592,000 </span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="3" width="184">
<span style="font-family: Calibri, serif;">2,592,000 </span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="2" width="89">
<span style="font-family: Calibri, serif;">2,592,000 </span>
<br />
</td>
<td bgcolor="#c2d69a" valign="BOTTOM" width="5">
<br />
</td>
</tr>
<tr>
<td bgcolor="#c2d69a" valign="BOTTOM" width="6">
<br />
</td>
<td bgcolor="#eaf1dd" colspan="4" width="258">
<span style="color: black;"><span style="font-family: Calibri, serif;">Utility Exp.</span></span><br />
</td>
<td bgcolor="#eaf1dd" width="4354">
<span style="font-family: Calibri, serif;">5,750,013 </span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="3" width="177">
<span style="font-family: Calibri, serif;">5,806,414 </span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="3" width="81">
<span style="font-family: Calibri, serif;">5,868,455 </span>
<br />
</td>
<td bgcolor="#eaf1dd" width="4354">
<span style="font-family: Calibri, serif;">5,936,700 </span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="3" width="184">
<span style="font-family: Calibri, serif;">6,011,769 </span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="2" width="89">
<span style="font-family: Calibri, serif;">6,094,346 </span>
<br />
</td>
<td bgcolor="#c2d69a" valign="BOTTOM" width="5">
<br />
</td>
</tr>
<tr>
<td bgcolor="#c2d69a" valign="BOTTOM" width="6">
<br />
</td>
<td bgcolor="#eaf1dd" colspan="4" width="258">
<span style="color: black;"><span style="font-family: Calibri, serif;">Office
Vehicle running exp.</span></span><br />
</td>
<td bgcolor="#eaf1dd" width="4354">
<span style="font-family: Calibri, serif;">120,000 </span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="3" width="177">
<span style="font-family: Calibri, serif;">122,400 </span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="3" width="81">
<span style="font-family: Calibri, serif;">124,848 </span>
<br />
</td>
<td bgcolor="#eaf1dd" width="4354">
<span style="font-family: Calibri, serif;">127,345 </span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="3" width="184">
<span style="font-family: Calibri, serif;">129,892 </span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="2" width="89">
<span style="font-family: Calibri, serif;">132,490 </span>
<br />
</td>
<td bgcolor="#c2d69a" valign="BOTTOM" width="5">
<br />
</td>
</tr>
<tr>
<td bgcolor="#c2d69a" valign="BOTTOM" width="6">
<br />
</td>
<td bgcolor="#eaf1dd" colspan="4" width="258">
<span style="color: black;"><span style="font-family: Calibri, serif;">Office exp.
(Stationary, etc)</span></span><br />
</td>
<td bgcolor="#eaf1dd" width="4354">
<span style="font-family: Calibri, serif;">180,000 </span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="3" width="177">
<span style="font-family: Calibri, serif;">181,800 </span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="3" width="81">
<span style="font-family: Calibri, serif;">183,618 </span>
<br />
</td>
<td bgcolor="#eaf1dd" width="4354">
<span style="font-family: Calibri, serif;">185,454 </span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="3" width="184">
<span style="font-family: Calibri, serif;">187,309 </span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="2" width="89">
<span style="font-family: Calibri, serif;">189,182 </span>
<br />
</td>
<td bgcolor="#c2d69a" valign="BOTTOM" width="5">
<br />
</td>
</tr>
<tr>
<td bgcolor="#c2d69a" valign="BOTTOM" width="6">
<br />
</td>
<td bgcolor="#eaf1dd" colspan="4" width="258">
<span style="color: black;"><span style="font-family: Calibri, serif;">Insurance
exp.</span></span><br />
</td>
<td bgcolor="#eaf1dd" width="4354">
<span style="font-family: Calibri, serif;">26,537 </span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="3" width="177">
<span style="font-family: Calibri, serif;">26,537 </span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="3" width="81">
<span style="font-family: Calibri, serif;">26,537 </span>
<br />
</td>
<td bgcolor="#eaf1dd" width="4354">
<span style="font-family: Calibri, serif;">26,537 </span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="3" width="184">
<span style="font-family: Calibri, serif;">26,537 </span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="2" width="89">
<span style="font-family: Calibri, serif;">26,537 </span>
<br />
</td>
<td bgcolor="#c2d69a" valign="BOTTOM" width="5">
<br />
</td>
</tr>
<tr>
<td bgcolor="#c2d69a" valign="BOTTOM" width="6">
<br />
</td>
<td bgcolor="#eaf1dd" colspan="4" width="258">
<span style="color: black;"><span style="font-family: Calibri, serif;">Depreciation
exp.</span></span><br />
</td>
<td bgcolor="#eaf1dd" width="4354">
<span style="font-family: Calibri, serif;">816,944 </span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="3" width="177">
<span style="font-family: Calibri, serif;">816,944 </span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="3" width="81">
<span style="font-family: Calibri, serif;">816,944 </span>
<br />
</td>
<td bgcolor="#eaf1dd" width="4354">
<span style="font-family: Calibri, serif;">816,944 </span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="3" width="184">
<span style="font-family: Calibri, serif;">816,944 </span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="2" width="89">
<span style="font-family: Calibri, serif;">195,374 </span>
<br />
</td>
<td bgcolor="#c2d69a" valign="BOTTOM" width="5">
<br />
</td>
</tr>
<tr>
<td bgcolor="#c2d69a" valign="BOTTOM" width="6">
<br />
</td>
<td bgcolor="#eaf1dd" colspan="4" width="258">
<span style="color: black;"><span style="font-family: Calibri, serif;">Misc. exp.</span></span><br />
</td>
<td bgcolor="#eaf1dd" width="4354">
<span style="font-family: Calibri, serif;">100,000 </span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="3" width="177">
<span style="font-family: Calibri, serif;">105,000 </span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="3" width="81">
<span style="font-family: Calibri, serif;">110,250 </span>
<br />
</td>
<td bgcolor="#eaf1dd" width="4354">
<span style="font-family: Calibri, serif;">115,763 </span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="3" width="184">
<span style="font-family: Calibri, serif;">121,551 </span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="2" width="89">
<span style="font-family: Calibri, serif;">127,628 </span>
<br />
</td>
<td bgcolor="#c2d69a" valign="BOTTOM" width="5">
<br />
</td>
</tr>
<tr>
<td bgcolor="#c2d69a" valign="BOTTOM" width="6">
<br />
</td>
<td bgcolor="#eaf1dd" colspan="4" width="258">
<span style="color: black;"><span style="font-family: Calibri, serif;">Property tax
exp.</span></span><br />
</td>
<td bgcolor="#eaf1dd" width="4354">
<span style="font-family: Calibri, serif;">3,000 </span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="3" width="177">
<span style="font-family: Calibri, serif;">3,300 </span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="3" width="81">
<span style="font-family: Calibri, serif;">3,630 </span>
<br />
</td>
<td bgcolor="#eaf1dd" width="4354">
<span style="font-family: Calibri, serif;">3,993 </span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="3" width="184">
<span style="font-family: Calibri, serif;">4,392 </span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="2" width="89">
<span style="font-family: Calibri, serif;">4,832 </span>
<br />
</td>
<td bgcolor="#c2d69a" valign="BOTTOM" width="5">
<br />
</td>
</tr>
<tr>
<td bgcolor="#c2d69a" valign="BOTTOM" width="6">
<br />
</td>
<td bgcolor="#eaf1dd" colspan="4" width="258">
<span style="font-family: Calibri, serif;"><b>Total General Admin &
Selling exp:</b></span><br />
</td>
<td bgcolor="#eaf1dd" width="4354">
<u> <span style="font-family: Calibri, serif;"><b>9,588,494 </b></span></u>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="3" width="177">
<u> <span style="font-family: Calibri, serif;"><b>9,654,395 </b></span></u>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="3" width="81">
<u> <span style="font-family: Calibri, serif;"><b>9,726,282 </b></span></u>
<br />
</td>
<td bgcolor="#eaf1dd" width="4354">
<u> <span style="font-family: Calibri, serif;"><b>9,804,736 </b></span></u>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="3" width="184">
<u> <span style="font-family: Calibri, serif;"><b>9,890,394 </b></span></u>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="2" width="89">
<u> <span style="font-family: Calibri, serif;"><b>9,362,388 </b></span></u>
<br />
</td>
<td bgcolor="#c2d69a" valign="BOTTOM" width="5">
<br />
</td>
</tr>
<tr>
<td bgcolor="#c2d69a" valign="BOTTOM" width="6">
<br />
</td>
<td bgcolor="#c2d69a" colspan="4" width="258">
<span style="font-family: Calibri, serif;"><b>Operating Income (EBIT)</b></span><br />
</td>
<td bgcolor="#c2d69a" width="4354">
<span style="font-family: Calibri, serif;"><b>9,911,506 </b></span>
<br />
</td>
<td bgcolor="#c2d69a" colspan="3" width="177">
<span style="font-family: Calibri, serif;"><b>12,770,605 </b></span>
<br />
</td>
<td bgcolor="#c2d69a" colspan="3" width="81">
<span style="font-family: Calibri, serif;"><b>16,062,468 </b></span>
<br />
</td>
<td bgcolor="#c2d69a" width="4354">
<span style="font-family: Calibri, serif;"><b>19,852,326 </b></span>
<br />
</td>
<td bgcolor="#c2d69a" colspan="3" width="184">
<span style="font-family: Calibri, serif;"><b>24,215,228 </b></span>
<br />
</td>
<td bgcolor="#c2d69a" colspan="2" width="89">
<span style="font-family: Calibri, serif;"><b>29,859,077 </b></span>
<br />
</td>
<td bgcolor="#c2d69a" valign="BOTTOM" width="5">
<br />
</td>
</tr>
<tr>
<td bgcolor="#c2d69a" valign="BOTTOM" width="6">
<br />
</td>
<td bgcolor="#eaf1dd" colspan="4" width="258">
<span style="color: black;"><span style="font-family: Calibri, serif;">Interest
exp.</span></span><br />
</td>
<td bgcolor="#eaf1dd" width="4354">
<span style="color: black;"><u> <span style="font-family: Calibri, serif;">2,435,700
</span></u></span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="3" width="177">
<span style="color: black;"><u> <span style="font-family: Calibri, serif;">1,415,700
</span></u></span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="3" width="81">
<span style="color: black;"><u> <span style="font-family: Calibri, serif;">1,179,750
</span></u></span>
<br />
</td>
<td bgcolor="#eaf1dd" width="4354">
<span style="color: black;"><u> <span style="font-family: Calibri, serif;">943,800
</span></u></span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="3" width="184">
<span style="color: black;"><u> <span style="font-family: Calibri, serif;">707,850
</span></u></span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="2" width="89">
<span style="color: black;"><u> <span style="font-family: Calibri, serif;">471,900
</span></u></span>
<br />
</td>
<td bgcolor="#c2d69a" valign="BOTTOM" width="5">
<br />
</td>
</tr>
<tr>
<td bgcolor="#c2d69a" valign="BOTTOM" width="6">
<br />
</td>
<td bgcolor="#c2d69a" colspan="4" width="258">
<span style="font-family: Calibri, serif;"><b>Earnings before tax</b></span><br />
</td>
<td bgcolor="#c2d69a" width="4354">
<span style="font-family: Calibri, serif;"><b>7,475,806 </b></span>
<br />
</td>
<td bgcolor="#c2d69a" colspan="3" width="177">
<span style="font-family: Calibri, serif;"><b>11,354,905 </b></span>
<br />
</td>
<td bgcolor="#c2d69a" colspan="3" width="81">
<span style="font-family: Calibri, serif;"><b>14,882,718 </b></span>
<br />
</td>
<td bgcolor="#c2d69a" width="4354">
<span style="font-family: Calibri, serif;"><b>18,908,526 </b></span>
<br />
</td>
<td bgcolor="#c2d69a" colspan="3" width="184">
<span style="font-family: Calibri, serif;"><b>23,507,378 </b></span>
<br />
</td>
<td bgcolor="#c2d69a" colspan="2" width="89">
<span style="font-family: Calibri, serif;"><b>29,387,177 </b></span>
<br />
</td>
<td bgcolor="#c2d69a" valign="BOTTOM" width="5">
<br />
</td>
</tr>
<tr>
<td bgcolor="#c2d69a" valign="BOTTOM" width="6">
<br />
</td>
<td bgcolor="#eaf1dd" colspan="4" width="258">
<span style="color: black;"><span style="font-family: Calibri, serif;">Tax </span></span>
<br />
</td>
<td bgcolor="#eaf1dd" width="4354">
<span style="color: black;"><u> <span style="font-family: Calibri, serif;">2,616,532
</span></u></span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="3" width="177">
<span style="color: black;"><u> <span style="font-family: Calibri, serif;">3,974,217
</span></u></span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="3" width="81">
<span style="color: black;"><u> <span style="font-family: Calibri, serif;">5,208,951
</span></u></span>
<br />
</td>
<td bgcolor="#eaf1dd" width="4354">
<span style="color: black;"><u> <span style="font-family: Calibri, serif;">6,617,984
</span></u></span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="3" width="184">
<span style="color: black;"><u> <span style="font-family: Calibri, serif;">8,227,582
</span></u></span>
<br />
</td>
<td bgcolor="#eaf1dd" colspan="2" width="89">
<span style="color: black;"><u> <span style="font-family: Calibri, serif;">10,285,512
</span></u></span>
<br />
</td>
<td bgcolor="#c2d69a" valign="BOTTOM" width="5">
<br />
</td>
</tr>
<tr>
<td bgcolor="#c2d69a" valign="BOTTOM" width="6">
<br />
</td>
<td bgcolor="#c2d69a" colspan="4" width="258">
<span style="font-family: Calibri, serif;"><b>Net Income</b></span><br />
</td>
<td bgcolor="#c2d69a" width="4354">
<u> <span style="font-family: Calibri, serif;"><b>4,859,274 </b></span></u>
<br />
</td>
<td bgcolor="#c2d69a" colspan="3" width="177">
<u> <span style="font-family: Calibri, serif;"><b>7,380,688 </b></span></u>
<br />
</td>
<td bgcolor="#c2d69a" colspan="3" width="81">
<u> <span style="font-family: Calibri, serif;"><b>9,673,766 </b></span></u>
<br />
</td>
<td bgcolor="#c2d69a" width="4354">
<u> <span style="font-family: Calibri, serif;"><b>12,290,542 </b></span></u>
<br />
</td>
<td bgcolor="#c2d69a" colspan="3" width="184">
<u> <span style="font-family: Calibri, serif;"><b>15,279,795 </b></span></u>
<br />
</td>
<td bgcolor="#c2d69a" colspan="2" width="89">
<u> <span style="font-family: Calibri, serif;"><b>19,101,665 </b></span></u>
<br />
</td>
<td bgcolor="#c2d69a" valign="BOTTOM" width="5">
<br />
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#c2d69a" width="6">
<br />
</td>
<td bgcolor="#c2d69a" colspan="4" width="258">
<br />
</td>
<td bgcolor="#c2d69a" width="4354">
<br />
</td>
<td bgcolor="#c2d69a" colspan="3" width="177">
<br />
</td>
<td bgcolor="#c2d69a" colspan="3" width="81">
<br />
</td>
<td bgcolor="#c2d69a" width="4354">
<br />
</td>
<td bgcolor="#c2d69a" colspan="3" width="184">
<br />
</td>
<td bgcolor="#c2d69a" colspan="2" width="89">
<br />
</td>
<td bgcolor="#c2d69a" width="5">
<br />
</td>
</tr>
</tbody></table>
</center>
<div style="margin-bottom: 0in;">
<br />
</div>
<h2 align="CENTER" class="western" style="break-before: page; page-break-before: always;">
<a href="" name="_Toc322698865"></a><a href="" name="__RefHeading__2848_1362522111"></a>
<span style="color: #00000a;"><span style="font-family: 'Maiandra GD', serif;"><span style="font-size: medium;"><u>Projected
NPV and Payback Period</u></span></span></span></h2>
<div style="margin-bottom: 0in;">
<br />
</div>
<center>
<table border="1" bordercolor="#00000a" cellpadding="7" cellspacing="1" rules="NONE" style="width: 761px;">
<colgroup><col width="3"></col>
<col width="107"></col>
<col width="84"></col>
<col width="75"></col>
<col width="75"></col>
<col width="68"></col>
<col width="67"></col>
<col width="67"></col>
<col width="67"></col>
<col width="4365"></col>
</colgroup><tbody>
<tr valign="BOTTOM">
<td bgcolor="#c2d69a" height="5" width="3">
<br />
</td>
<td bgcolor="#c2d69a" width="107">
<br />
</td>
<td bgcolor="#c2d69a" width="84">
<br />
</td>
<td bgcolor="#c2d69a" width="75">
<br />
</td>
<td bgcolor="#c2d69a" width="75">
<br />
</td>
<td bgcolor="#c2d69a" width="68">
<br />
</td>
<td bgcolor="#c2d69a" width="67">
<br />
</td>
<td bgcolor="#c2d69a" width="67">
<br />
</td>
<td bgcolor="#c2d69a" width="67">
<br />
</td>
<td bgcolor="#c2d69a" width="4365">
<br />
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#c2d69a" height="7" width="3">
<br />
</td>
<td bgcolor="#d7e4bc" width="107">
<span style="color: black;"><span style="font-family: Calibri, serif;"><b>Net
Present Value</b></span></span><br />
</td>
<td bgcolor="#d7e4bc" width="84">
<br />
</td>
<td bgcolor="#d7e4bc" width="75">
<br />
</td>
<td bgcolor="#d7e4bc" width="75">
<br />
</td>
<td bgcolor="#d7e4bc" width="68">
<br />
</td>
<td bgcolor="#d7e4bc" width="67">
<br />
</td>
<td bgcolor="#d7e4bc" width="67">
<br />
</td>
<td bgcolor="#d7e4bc" width="67">
<br />
</td>
<td bgcolor="#c2d69a" width="4365">
<br />
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#c2d69a" height="7" width="3">
<br />
</td>
<td bgcolor="#d7e4bc" width="107">
<span style="color: black;"><span style="font-family: Calibri, serif;">Discount
Rate</span></span><br />
</td>
<td bgcolor="#d7e4bc" width="84">
<div align="RIGHT">
<span style="color: black;"><span style="font-family: Calibri, serif;">17.5%</span></span></div>
</td>
<td bgcolor="#d7e4bc" width="75">
<br />
</td>
<td bgcolor="#d7e4bc" width="75">
<br />
</td>
<td bgcolor="#d7e4bc" width="68">
<br />
</td>
<td bgcolor="#d7e4bc" width="67">
<br />
</td>
<td bgcolor="#d7e4bc" width="67">
<br />
</td>
<td bgcolor="#d7e4bc" width="67">
<br />
</td>
<td bgcolor="#c2d69a" width="4365">
<br />
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#c2d69a" height="7" width="3">
<br />
</td>
<td bgcolor="#d7e4bc" width="107">
<span style="color: black;"><span style="font-family: Calibri, serif;">Years</span></span><br />
</td>
<td bgcolor="#d7e4bc" width="84">
<div align="CENTER">
<span style="color: black;"><span style="font-family: Calibri, serif;">0</span></span></div>
</td>
<td bgcolor="#d7e4bc" width="75">
<div align="CENTER">
<span style="color: black;"><span style="font-family: Calibri, serif;">1</span></span></div>
</td>
<td bgcolor="#d7e4bc" width="75">
<div align="CENTER">
<span style="color: black;"><span style="font-family: Calibri, serif;">2</span></span></div>
</td>
<td bgcolor="#d7e4bc" width="68">
<div align="CENTER">
<span style="color: black;"><span style="font-family: Calibri, serif;">3</span></span></div>
</td>
<td bgcolor="#d7e4bc" width="67">
<div align="CENTER">
<span style="color: black;"><span style="font-family: Calibri, serif;">4</span></span></div>
</td>
<td bgcolor="#d7e4bc" width="67">
<div align="CENTER">
<span style="color: black;"><span style="font-family: Calibri, serif;">5</span></span></div>
</td>
<td bgcolor="#d7e4bc" width="67">
<div align="CENTER">
<span style="color: black;"><span style="font-family: Calibri, serif;">6</span></span></div>
</td>
<td bgcolor="#c2d69a" width="4365">
<br />
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#c2d69a" height="7" width="3">
<br />
</td>
<td bgcolor="#d7e4bc" width="107">
<span style="color: black;"><span style="font-family: Calibri, serif;">Cash Flows</span></span><br />
</td>
<td bgcolor="#d7e4bc" width="84">
<div align="RIGHT">
<span style="color: black;"><span style="font-family: Calibri, serif;">(25,730,000)</span></span></div>
</td>
<td bgcolor="#d7e4bc" width="75">
<span style="color: black;"> <span style="font-family: Calibri, serif;">2,840,888
</span></span>
<br />
</td>
<td bgcolor="#d7e4bc" width="75">
<span style="color: black;"> <span style="font-family: Calibri, serif;">4,296,020
</span></span>
<br />
</td>
<td bgcolor="#d7e4bc" width="68">
<span style="color: black;"> <span style="font-family: Calibri, serif;">12,359,855
</span></span>
<br />
</td>
<td bgcolor="#d7e4bc" width="67">
<span style="color: black;"> <span style="font-family: Calibri, serif;">22,912,385
</span></span>
<br />
</td>
<td bgcolor="#d7e4bc" width="67">
<span style="color: black;"> <span style="font-family: Calibri, serif;">36,306,875
</span></span>
<br />
</td>
<td bgcolor="#d7e4bc" width="67">
<span style="color: black;"> <span style="font-family: Calibri, serif;">52,732,277
</span></span>
<br />
</td>
<td bgcolor="#c2d69a" width="4365">
<br />
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#c2d69a" height="7" width="3">
<br />
</td>
<td bgcolor="#d7e4bc" width="107">
<span style="color: black;"><span style="font-family: Calibri, serif;"><b>NPV</b></span></span><br />
</td>
<td bgcolor="#d7e4bc" width="84">
<div align="RIGHT">
<span style="color: black;"><span style="font-family: Calibri, serif;"><b>35,687,238
</b></span></span>
</div>
</td>
<td bgcolor="#d7e4bc" width="75">
<br />
</td>
<td bgcolor="#d7e4bc" width="75">
<br />
</td>
<td bgcolor="#d7e4bc" width="68">
<br />
</td>
<td bgcolor="#d7e4bc" width="67">
<br />
</td>
<td bgcolor="#d7e4bc" width="67">
<br />
</td>
<td bgcolor="#d7e4bc" width="67">
<br />
</td>
<td bgcolor="#c2d69a" width="4365">
<br />
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#c2d69a" height="7" width="3">
<br />
</td>
<td bgcolor="#c2d69a" width="107">
<br />
</td>
<td bgcolor="#c2d69a" width="84">
<br />
</td>
<td bgcolor="#c2d69a" width="75">
<br />
</td>
<td bgcolor="#c2d69a" width="75">
<br />
</td>
<td bgcolor="#c2d69a" width="68">
<br />
</td>
<td bgcolor="#c2d69a" width="67">
<br />
</td>
<td bgcolor="#c2d69a" width="67">
<br />
</td>
<td bgcolor="#c2d69a" width="67">
<br />
</td>
<td bgcolor="#c2d69a" width="4365">
<br />
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#c2d69a" height="7" width="3">
<br />
</td>
<td bgcolor="#d7e4bc" width="107">
<span style="color: black;"><span style="font-family: Calibri, serif;"><b>Payback
Period</b></span></span><br />
</td>
<td bgcolor="#d7e4bc" width="84">
<br />
</td>
<td bgcolor="#d7e4bc" width="75">
<br />
</td>
<td bgcolor="#d7e4bc" width="75">
<br />
</td>
<td bgcolor="#d7e4bc" width="68">
<br />
</td>
<td bgcolor="#d7e4bc" width="67">
<br />
</td>
<td bgcolor="#d7e4bc" width="67">
<br />
</td>
<td bgcolor="#d7e4bc" width="67">
<br />
</td>
<td bgcolor="#c2d69a" width="4365">
<br />
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#c2d69a" height="7" width="3">
<br />
</td>
<td bgcolor="#d7e4bc" width="107">
<span style="color: black;"><span style="font-family: Calibri, serif;">Years</span></span><br />
</td>
<td bgcolor="#d7e4bc" width="84">
<div align="CENTER">
<span style="color: black;"><span style="font-family: Calibri, serif;">0</span></span></div>
</td>
<td bgcolor="#d7e4bc" width="75">
<div align="CENTER">
<span style="color: black;"><span style="font-family: Calibri, serif;">1</span></span></div>
</td>
<td bgcolor="#d7e4bc" width="75">
<div align="CENTER">
<span style="color: black;"><span style="font-family: Calibri, serif;">2</span></span></div>
</td>
<td bgcolor="#d7e4bc" width="68">
<div align="CENTER">
<span style="color: black;"><span style="font-family: Calibri, serif;">3</span></span></div>
</td>
<td bgcolor="#d7e4bc" width="67">
<div align="CENTER">
<span style="color: black;"><span style="font-family: Calibri, serif;">4</span></span></div>
</td>
<td bgcolor="#d7e4bc" width="67">
<div align="CENTER">
<span style="color: black;"><span style="font-family: Calibri, serif;">5</span></span></div>
</td>
<td bgcolor="#d7e4bc" width="67">
<div align="CENTER">
<span style="color: black;"><span style="font-family: Calibri, serif;">6</span></span></div>
</td>
<td bgcolor="#c2d69a" width="4365">
<br />
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#c2d69a" height="7" width="3">
<br />
</td>
<td bgcolor="#d7e4bc" width="107">
<span style="color: black;"><span style="font-family: Calibri, serif;">Cash Flows</span></span><br />
</td>
<td bgcolor="#d7e4bc" width="84">
<div align="RIGHT">
<span style="color: black;"><span style="font-family: Calibri, serif;">(25,730,000)</span></span></div>
</td>
<td bgcolor="#d7e4bc" width="75">
<span style="color: black;"> <span style="font-family: Calibri, serif;">2,840,888
</span></span>
<br />
</td>
<td bgcolor="#d7e4bc" width="75">
<span style="color: black;"> <span style="font-family: Calibri, serif;">4,296,020
</span></span>
<br />
</td>
<td bgcolor="#d7e4bc" width="68">
<span style="color: black;"> <span style="font-family: Calibri, serif;">12,359,855
</span></span>
<br />
</td>
<td bgcolor="#d7e4bc" width="67">
<span style="color: black;"> <span style="font-family: Calibri, serif;">22,912,385
</span></span>
<br />
</td>
<td bgcolor="#d7e4bc" width="67">
<span style="color: black;"> <span style="font-family: Calibri, serif;">36,306,875
</span></span>
<br />
</td>
<td bgcolor="#d7e4bc" width="67">
<span style="color: black;"> <span style="font-family: Calibri, serif;">52,732,277
</span></span>
<br />
</td>
<td bgcolor="#c2d69a" width="4365">
<br />
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#c2d69a" height="7" width="3">
<br />
</td>
<td bgcolor="#d7e4bc" width="107">
<br />
</td>
<td bgcolor="#d7e4bc" width="84">
<div align="RIGHT">
<span style="color: black;"><span style="font-family: Calibri, serif;">(25,730,000)</span></span></div>
</td>
<td bgcolor="#d7e4bc" width="75">
<span style="color: black;"> <span style="font-family: Calibri, serif;">(22,889,112)</span></span><br />
</td>
<td bgcolor="#d7e4bc" width="75">
<span style="color: black;"> <span style="font-family: Calibri, serif;">(18,593,093)</span></span><br />
</td>
<td bgcolor="#d7e4bc" width="68">
<span style="color: black;"> <span style="font-family: Calibri, serif;">(6,233,238)</span></span><br />
</td>
<td bgcolor="#d7e4bc" width="67">
<br />
</td>
<td bgcolor="#d7e4bc" width="67">
<br />
</td>
<td bgcolor="#d7e4bc" width="67">
<br />
</td>
<td bgcolor="#c2d69a" width="4365">
<br />
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#c2d69a" height="7" width="3">
<br />
</td>
<td bgcolor="#d7e4bc" width="107">
<span style="color: black;"><span style="font-family: Calibri, serif;"><b>Payback
Period</b></span></span><br />
</td>
<td bgcolor="#d7e4bc" width="84">
<div align="RIGHT">
<span style="color: black;"><span style="font-family: Calibri, serif;"><b>3.27</b></span></span></div>
</td>
<td bgcolor="#d7e4bc" width="75">
<br />
</td>
<td bgcolor="#d7e4bc" width="75">
<br />
</td>
<td bgcolor="#d7e4bc" width="68">
<br />
</td>
<td bgcolor="#d7e4bc" width="67">
<br />
</td>
<td bgcolor="#d7e4bc" width="67">
<br />
</td>
<td bgcolor="#d7e4bc" width="67">
<br />
</td>
<td bgcolor="#c2d69a" width="4365">
<br />
</td>
</tr>
<tr valign="BOTTOM">
<td bgcolor="#c2d69a" height="6" width="3">
<br />
</td>
<td bgcolor="#c2d69a" width="107">
<br />
</td>
<td bgcolor="#c2d69a" width="84">
<br />
</td>
<td bgcolor="#c2d69a" width="75">
<br />
</td>
<td bgcolor="#c2d69a" width="75">
<br />
</td>
<td bgcolor="#c2d69a" width="68">
<br />
</td>
<td bgcolor="#c2d69a" width="67">
<br />
</td>
<td bgcolor="#c2d69a" width="67">
<br />
</td>
<td bgcolor="#c2d69a" width="67">
<br />
</td>
<td bgcolor="#c2d69a" width="4365">
<br />
</td>
</tr>
</tbody></table>
</center>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<u><b>Note: </b></u>All the above
financial projections are not the real figures these all are basis on
the assumptions. <u><b> </b></u>
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
Business Idea,Business in Pakistan,Investment Opportunity.</div>
</div>Unknownnoreply@blogger.com3Pakistan30.375321 69.345115999999992.0650871638211541 34.18886599999999 58.685554836178845 104.50136599999999tag:blogger.com,1999:blog-7060027870662531913.post-7288698737755247442022-03-11T03:57:00.000+05:002022-03-11T03:57:45.027+05:00Interwood Export from Pakistan<div dir="ltr" style="text-align: left;" trbidi="on">
<b id="internal-source-marker_0.7074745658319443" style="text-align: -webkit-auto;"></b><br />
<div dir="ltr">
Interwood Export worldwide from Pakistan. Interwood getting new project from Pakistan based company located in aboard.<br /><br /><table style="border-bottom-style: none; border-collapse: collapse; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; border: none;"><colgroup><col width="250"></col><col width="395"></col></colgroup><tbody>
<tr style="height: 0px;"><td style="background-color: #c0504d; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><h1 dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: center;">
<span style="background-color: transparent; color: white; font-family: Cambria; vertical-align: baseline; white-space: pre-wrap;">Question </span></h1>
</td><td style="background-color: #c0504d; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><h1 dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: center;">
<span style="background-color: transparent; color: white; font-family: Cambria; vertical-align: baseline; white-space: pre-wrap;">Answer</span></h1>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #c0504d; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="background-color: transparent; color: white; font-family: Calibri; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Start Export</span></td><td style="background-color: #d8d8d8; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="background-color: transparent; font-family: Calibri; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">2009</span></td></tr>
<tr style="height: 0px;"><td style="background-color: #c0504d; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="background-color: transparent; color: white; font-family: Calibri; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Total share of Export in Total Production </span></td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="font-family: Calibri; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">25%</span></td></tr>
<tr style="height: 0px;"><td style="background-color: #c0504d; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="background-color: transparent; color: white; font-family: Calibri; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Falcon Wharf (London)</span></td><td style="background-color: #d8d8d8; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="background-color: transparent; font-family: Calibri; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">1</span><span style="background-color: transparent; font-family: Calibri; font-size: 10px; font-weight: bold; vertical-align: super; white-space: pre-wrap;">st</span><span style="background-color: transparent; font-family: Calibri; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"> International Project </span></td></tr>
<tr style="height: 0px;"><td style="background-color: #c0504d; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="background-color: transparent; color: white; font-family: Calibri; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Major Project </span></td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="font-family: Calibri; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">United Wood UAE approx 2.3 million USD</span></td></tr>
<tr style="height: 0px;"><td style="background-color: #c0504d; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="background-color: transparent; color: white; font-family: Calibri; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Certifications </span></td><td style="background-color: #d8d8d8; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="background-color: transparent; font-family: Calibri; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">ISO 9001 , ISO 14001 BM Trada </span></td></tr>
<tr style="height: 0px;"><td style="background-color: #c0504d; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="background-color: transparent; color: white; font-family: Calibri; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Imports </span></td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="font-family: Calibri; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Polish and Equipment </span></td></tr>
<tr style="height: 0px;"><td style="background-color: #c0504d; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="background-color: transparent; color: white; font-family: Calibri; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Export channel </span></td><td style="background-color: #d8d8d8; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="background-color: transparent; font-family: Calibri; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">FCL due to LCL damage and Delay </span></td></tr>
<tr style="height: 0px;"><td style="background-color: #c0504d; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="background-color: transparent; color: white; font-family: Calibri; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Fast Sampling </span></td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="font-family: Calibri; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Air Cargo </span></td></tr>
<tr style="height: 0px;"><td style="background-color: #c0504d; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="background-color: transparent; color: white; font-family: Calibri; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Order </span></td><td style="background-color: #d8d8d8; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="background-color: transparent; font-family: Calibri; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Shipping Line ( Mearsk , APL) </span></td></tr>
<tr style="height: 0px;"><td style="background-color: #c0504d; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="background-color: transparent; color: white; font-family: Calibri; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Major Category in Export </span></td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="font-family: Calibri; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Office , Home Solutions </span></td></tr>
<tr style="height: 0px;"><td style="background-color: #c0504d; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="background-color: transparent; color: white; font-family: Calibri; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Major Buyer </span></td><td style="background-color: #d8d8d8; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="background-color: transparent; font-family: Calibri; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Hagger </span></td></tr>
<tr style="height: 0px;"><td style="background-color: #c0504d; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="background-color: transparent; color: white; font-family: Calibri; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Issues in Export</span></td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="font-family: Calibri; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Improper Export Department </span></td></tr>
</tbody></table>
</div>
<b id="internal-source-marker_0.7074745658319443" style="text-align: -webkit-auto;"><br /><span style="font-family: Calibri; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Calibri; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;"></span></b><br />
<ul><b id="internal-source-marker_0.7074745658319443" style="text-align: -webkit-auto;">
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><span style="font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Largest manufacturers and exporters of Home, Office, and Hotel Furniture in Pakistan. Interwood is the only company in Pakistan which caters to all the Home furnishing needs of a consumer from Doors to Occasional Home Furniture and Interiors. </span></li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><span style="font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">State of the art seasoning plants, machinery from Italy & Germany and the skill, motivation, enterprise and dedication of Interwood personnel result in products whose QUALITY – PRICE ratio is unmatched by any </span><span style="font-family: Calibri; font-size: 15px; font-weight: bold; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Pakistani or imported product</span><span style="font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">. (Pictures of the factory machinery)</span></li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><span style="font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">There is no or little after sale service available in this industry. </span><span style="font-family: Calibri; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">INTERWOOD</span><span style="font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"> has a full fledge </span><span style="font-family: Calibri; font-size: 15px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Customer Service Department</span><span style="font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"> and provides service and parts, even after years.</span></li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><span style="font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Eco-friendly production. Other competitors still using Sheehsam which is becoming extinct in Pakistan.</span></li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><span style="font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">(Stats of the factory and its production capacity)</span></li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><span style="font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Total annual sales volume of US$ 10 Million to US$ 50 Million</span></li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><span style="font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Export percentage 15% - 20% </span></li>
</b></ul>
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<tr style="height: 0px;"><td style="background-color: #d8d8d8; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><h1 dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: center;">
<span style="background-color: transparent; color: #365f91; font-family: Cambria; vertical-align: baseline; white-space: pre-wrap;">HS code</span></h1>
</td><td style="background-color: #d8d8d8; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><h1 dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: center;">
<span style="background-color: transparent; color: #365f91; font-family: Cambria; vertical-align: baseline; white-space: pre-wrap;">Product</span></h1>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #d8d8d8; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="background-color: transparent; font-family: Calibri; font-size: 32px; vertical-align: baseline; white-space: pre-wrap;"></span></td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="font-family: Calibri; font-size: 32px; vertical-align: baseline; white-space: pre-wrap;"></span></td></tr>
<tr style="height: 0px;"><td style="background-color: #d8d8d8; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: center;">
<span style="background-color: transparent; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">940330 </span></div>
</td><td style="background-color: #d8d8d8; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-left: 27pt; margin-top: 0pt;">
<span style="background-color: transparent; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Office furniture, wooden</span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #d8d8d8; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: center;">
<span style="background-color: transparent; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">940340 </span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-left: 27pt; margin-top: 0pt;">
<span style="font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Kitchen furniture, wooden</span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #d8d8d8; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: center;">
<span style="background-color: transparent; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">940350 </span></div>
</td><td style="background-color: #d8d8d8; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-left: 27pt; margin-top: 0pt;">
<span style="background-color: transparent; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Bedroom furniture, wooden</span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #d8d8d8; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: center;">
<span style="background-color: transparent; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">940360 </span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-left: 27pt; margin-top: 0pt;">
<span style="font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Furniture, wooden</span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #d8d8d8; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: center;">
<span style="background-color: transparent; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">940380 </span></div>
</td><td style="background-color: #d8d8d8; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-left: 27pt; margin-top: 0pt;">
<span style="background-color: transparent; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Furniture of cane, osier, bamboo</span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #d8d8d8; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: center;">
<span style="background-color: transparent; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">940390 </span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-left: 27pt; margin-top: 0pt;">
<span style="font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Furniture parts </span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #d8d8d8; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: center;">
<span style="background-color: transparent; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">940410 </span></div>
</td><td style="background-color: #d8d8d8; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-left: 27pt; margin-top: 0pt;">
<span style="background-color: transparent; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Mattress supports</span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #d8d8d8; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: center;">
<span style="background-color: transparent; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">940161 </span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-left: 27pt; margin-top: 0pt;">
<span style="font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Seats with wooden frames, upholstered</span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #d8d8d8; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: center;">
<span style="background-color: transparent; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">940169 </span></div>
</td><td style="background-color: #d8d8d8; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-left: 27pt; margin-top: 0pt;">
<span style="background-color: transparent; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Seats with wooden frames</span></div>
</td></tr>
</tbody></table>
</div>
<br /><span style="font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h1 dir="ltr">
<span style="color: #365f91; font-family: Cambria; font-size: 19px; vertical-align: baseline; white-space: pre-wrap;">Porter 5 forces Model :</span></h1>
<span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><ol>
<li style="font-size: 13px; font-weight: normal; list-style-type: decimal; vertical-align: baseline;"><h2 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 17px; vertical-align: baseline; white-space: pre-wrap;">Barganing Power of Buyer: </span></h2>
</li>
</ol>
<span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-left: 18pt; margin-top: 0pt;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">The barganing power of customers is week because of the new and improved technology and Quality.</span></div>
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><ol start="2">
<li style="font-size: 13px; font-weight: normal; list-style-type: decimal; vertical-align: baseline;"><h2 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 17px; vertical-align: baseline; white-space: pre-wrap;">Barganing Power of Supplier:</span></h2>
</li>
</ol>
<span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-left: 18pt; margin-top: 0pt;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">The Bargaing Power of the Supplier are also week due to the the bulk buy and routine contract buying for this it’s a win win situation for both Supplier and buyer.</span></div>
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><ol start="3">
<li style="font-size: 13px; font-weight: normal; list-style-type: decimal; vertical-align: baseline;"><h2 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 17px; vertical-align: baseline; white-space: pre-wrap;">Threat of New Entrants:</span></h2>
</li>
</ol>
<span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Not an alarming situation at this stage due to Technolgy and Quality which no one in pakistan can provide it.</span></div>
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><ol start="4">
<li style="font-size: 13px; font-weight: normal; list-style-type: decimal; vertical-align: baseline;"><h2 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 17px; vertical-align: baseline; white-space: pre-wrap;">Treat of Substitute :</span></h2>
</li>
</ol>
<span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-left: 18pt; margin-top: 0pt;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Subtitude are available in markets but any substitute agains the wood will not be able to sustain for a large span of time.</span></div>
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><ol start="5">
<li style="font-size: 13px; font-weight: normal; list-style-type: decimal; vertical-align: baseline;"><h2 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 17px; vertical-align: baseline; white-space: pre-wrap;">Rivalry </span></h2>
</li>
</ol>
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"><span class="Apple-tab-span" style="white-space: pre;"> </span></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-left: 18pt; margin-top: 0pt;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Experience and giants rivals are there in the international market with Brand recognition and improved technolgy and Potential to fulfill large Order all over the World.</span></div>
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="font-family: Verdana; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Pakistan – The Underlying Strengths</span></div>
<ul>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Central location in South Asia…</span></li>
</ul>
<br /><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Close proximity to high growth markets of China / India and the oil rich GCC countries</span><br /><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Strong geopolitical importance – gateway to land-locked energy trade corridor of Central Asia</span><ul>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Domestic Economy Stabilizing</span></li>
</ul>
<br /><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">GDP of $177bn / per capita income of US$ 1,010</span><br /><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">External foreign exchange reserve of about $17bn</span><ul>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Impressive Demographic Potential</span></li>
</ul>
<br /><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Increasingly consumption driven population of 175mn</span><br /><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">More than 60% of population below the age of 24 </span><br /><br /><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><br /><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="color: #464646; font-family: Verdana; font-size: 55px; vertical-align: baseline; white-space: pre-wrap;">What Pakistan enjoys:</span><div dir="ltr">
<table style="border-bottom-style: none; border-collapse: collapse; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; border: none;"><colgroup><col width="309"></col><col width="309"></col></colgroup><tbody>
<tr style="height: 0px;"><td style="background-color: #2da2bf; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 5px; padding-left: 10px; padding-right: 10px; padding-top: 5px; padding: 5px 10px; vertical-align: top;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Pakistan has: </span></td><td style="background-color: #2da2bf; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 5px; padding-left: 10px; padding-right: 10px; padding-top: 5px; padding: 5px 10px; vertical-align: top;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Pakistan doesn’t have: </span></td></tr>
<tr style="height: 0px;"><td style="background-color: #cde0e8; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 5px; padding-left: 10px; padding-right: 10px; padding-top: 5px; padding: 5px 10px; vertical-align: top;"><ul>
<li style="background-color: transparent; font-family: Arial; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Favorable Location</span></li>
<li style="background-color: transparent; font-family: Arial; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Stabilizing Domestic Economy</span></li>
<li style="background-color: transparent; font-family: Arial; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Encouraging Economic Growth</span></li>
<li style="background-color: transparent; font-family: Arial; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Big consumer demand </span></li>
</ul>
</td><td style="background-color: #cde0e8; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 5px; padding-left: 10px; padding-right: 10px; padding-top: 5px; padding: 5px 10px; vertical-align: top;"><br />
<br />
<br />
<li style="background-color: transparent; font-family: Arial; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">No government support to promote the industry</span></li>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #e8f0f4; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 5px; padding-left: 10px; padding-right: 10px; padding-top: 5px; padding: 5px 10px; vertical-align: top;"><br />
<br />
<br />
<li style="background-color: transparent; font-family: Arial; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Cheap Human Resource</span></li>
<li style="background-color: transparent; font-family: Arial; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Technical Know How of the wood and related products</span></li>
<li style="background-color: transparent; font-family: Arial; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Pakistan’s expertise in traditional wood carvings design </span></li>
</td><td style="background-color: #e8f0f4; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 5px; padding-left: 10px; padding-right: 10px; padding-top: 5px; padding: 5px 10px; vertical-align: top;"><br />
<br />
<br />
<li style="background-color: transparent; font-family: Arial; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Unavailability of middle-management human resource</span></li>
<li style="background-color: transparent; font-family: Arial; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Lack of capital for investment in machinery and R&D</span></li>
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<span style="background-color: transparent; font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"> </span></td></tr>
<tr style="height: 0px;"><td style="background-color: #cde0e8; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 5px; padding-left: 10px; padding-right: 10px; padding-top: 5px; padding: 5px 10px; vertical-align: top;"><ul>
<li style="background-color: transparent; font-family: Arial; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Availability of good quality of wood in the domestic market</span></li>
<li style="background-color: transparent; font-family: Arial; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Ability to produce customized designs</span></li>
<li style="background-color: transparent; font-family: Arial; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Proximity to the countries providing other raw material</span></li>
</ul>
</td><td style="background-color: #cde0e8; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 5px; padding-left: 10px; padding-right: 10px; padding-top: 5px; padding: 5px 10px; vertical-align: top;"><br />
<br />
<br />
<li style="background-color: transparent; font-family: Arial; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Increased cost of imported raw material</span></li>
<li style="background-color: transparent; font-family: Arial; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Technological constraints</span></li>
<li style="background-color: transparent; font-family: Arial; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Out-dated idea’s for the manufacturing of wooden products</span></li>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #e8f0f4; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 5px; padding-left: 10px; padding-right: 10px; padding-top: 5px; padding: 5px 10px; vertical-align: top;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span></td><td style="background-color: #e8f0f4; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 5px; padding-left: 10px; padding-right: 10px; padding-top: 5px; padding: 5px 10px; vertical-align: top;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span></td></tr>
</tbody></table>
</div>
<br /><span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><div dir="ltr">
<table style="border-bottom-style: none; border-collapse: collapse; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; border: none;"><colgroup><col width="145"></col><col width="159"></col><col width="184"></col></colgroup><tbody>
<tr style="height: 0px;"><td style="background-color: #2da2bf; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 5px; padding-left: 10px; padding-right: 10px; padding-top: 5px; padding: 5px 10px; vertical-align: top;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Country </span></td><td style="background-color: #2da2bf; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 5px; padding-left: 10px; padding-right: 10px; padding-top: 5px; padding: 5px 10px; vertical-align: top;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Value of Export (‘000 US$) </span></td><td style="background-color: #2da2bf; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 5px; padding-left: 10px; padding-right: 10px; padding-top: 5px; padding: 5px 10px; vertical-align: top;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Change From Last Year (inc / (dec) in US$) </span></td></tr>
<tr style="height: 0px;"><td style="background-color: #cde0e8; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 5px; padding-left: 10px; padding-right: 10px; padding-top: 5px; padding: 5px 10px; vertical-align: top;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">U.A.E </span></td><td style="background-color: #cde0e8; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 5px; padding-left: 10px; padding-right: 10px; padding-top: 5px; padding: 5px 10px; vertical-align: top;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">1,898 </span></td><td style="background-color: #cde0e8; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 5px; padding-left: 10px; padding-right: 10px; padding-top: 5px; padding: 5px 10px; vertical-align: top;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">429 </span></td></tr>
<tr style="height: 0px;"><td style="background-color: #e8f0f4; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 5px; padding-left: 10px; padding-right: 10px; padding-top: 5px; padding: 5px 10px; vertical-align: top;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Afghanistan </span></td><td style="background-color: #e8f0f4; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 5px; padding-left: 10px; padding-right: 10px; padding-top: 5px; padding: 5px 10px; vertical-align: top;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">1062 </span></td><td style="background-color: #e8f0f4; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 5px; padding-left: 10px; padding-right: 10px; padding-top: 5px; padding: 5px 10px; vertical-align: top;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">(31) </span></td></tr>
<tr style="height: 0px;"><td style="background-color: #cde0e8; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 5px; padding-left: 10px; padding-right: 10px; padding-top: 5px; padding: 5px 10px; vertical-align: top;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">United Kingdom </span></td><td style="background-color: #cde0e8; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 5px; padding-left: 10px; padding-right: 10px; padding-top: 5px; padding: 5px 10px; vertical-align: top;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">774 </span></td><td style="background-color: #cde0e8; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 5px; padding-left: 10px; padding-right: 10px; padding-top: 5px; padding: 5px 10px; vertical-align: top;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">(5) </span></td></tr>
<tr style="height: 0px;"><td style="background-color: #e8f0f4; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 5px; padding-left: 10px; padding-right: 10px; padding-top: 5px; padding: 5px 10px; vertical-align: top;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">United States </span></td><td style="background-color: #e8f0f4; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 5px; padding-left: 10px; padding-right: 10px; padding-top: 5px; padding: 5px 10px; vertical-align: top;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">704 </span></td><td style="background-color: #e8f0f4; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 5px; padding-left: 10px; padding-right: 10px; padding-top: 5px; padding: 5px 10px; vertical-align: top;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">(187) </span></td></tr>
<tr style="height: 0px;"><td style="background-color: #cde0e8; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 5px; padding-left: 10px; padding-right: 10px; padding-top: 5px; padding: 5px 10px; vertical-align: top;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Saudi Arabia </span></td><td style="background-color: #cde0e8; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 5px; padding-left: 10px; padding-right: 10px; padding-top: 5px; padding: 5px 10px; vertical-align: top;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">248 </span></td><td style="background-color: #cde0e8; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 5px; padding-left: 10px; padding-right: 10px; padding-top: 5px; padding: 5px 10px; vertical-align: top;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">(34) </span></td></tr>
<tr style="height: 0px;"><td style="background-color: #e8f0f4; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 5px; padding-left: 10px; padding-right: 10px; padding-top: 5px; padding: 5px 10px; vertical-align: top;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Germany </span></td><td style="background-color: #e8f0f4; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 5px; padding-left: 10px; padding-right: 10px; padding-top: 5px; padding: 5px 10px; vertical-align: top;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">180 </span></td><td style="background-color: #e8f0f4; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 5px; padding-left: 10px; padding-right: 10px; padding-top: 5px; padding: 5px 10px; vertical-align: top;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">(287) </span></td></tr>
<tr style="height: 0px;"><td style="background-color: #cde0e8; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 5px; padding-left: 10px; padding-right: 10px; padding-top: 5px; padding: 5px 10px; vertical-align: top;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Malaysia </span></td><td style="background-color: #cde0e8; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 5px; padding-left: 10px; padding-right: 10px; padding-top: 5px; padding: 5px 10px; vertical-align: top;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">254 </span></td><td style="background-color: #cde0e8; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 5px; padding-left: 10px; padding-right: 10px; padding-top: 5px; padding: 5px 10px; vertical-align: top;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">26 </span></td></tr>
<tr style="height: 0px;"><td style="background-color: #e8f0f4; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 5px; padding-left: 10px; padding-right: 10px; padding-top: 5px; padding: 5px 10px; vertical-align: top;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Qatar </span></td><td style="background-color: #e8f0f4; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 5px; padding-left: 10px; padding-right: 10px; padding-top: 5px; padding: 5px 10px; vertical-align: top;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">115 </span></td><td style="background-color: #e8f0f4; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 5px; padding-left: 10px; padding-right: 10px; padding-top: 5px; padding: 5px 10px; vertical-align: top;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">20 </span></td></tr>
<tr style="height: 0px;"><td style="background-color: #cde0e8; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 5px; padding-left: 10px; padding-right: 10px; padding-top: 5px; padding: 5px 10px; vertical-align: top;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">China </span></td><td style="background-color: #cde0e8; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 5px; padding-left: 10px; padding-right: 10px; padding-top: 5px; padding: 5px 10px; vertical-align: top;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">109 </span></td><td style="background-color: #cde0e8; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 5px; padding-left: 10px; padding-right: 10px; padding-top: 5px; padding: 5px 10px; vertical-align: top;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">82 </span></td></tr>
<tr style="height: 0px;"><td style="background-color: #e8f0f4; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 5px; padding-left: 10px; padding-right: 10px; padding-top: 5px; padding: 5px 10px; vertical-align: top;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Turkey </span></td><td style="background-color: #e8f0f4; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 5px; padding-left: 10px; padding-right: 10px; padding-top: 5px; padding: 5px 10px; vertical-align: top;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">15 </span></td><td style="background-color: #e8f0f4; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 5px; padding-left: 10px; padding-right: 10px; padding-top: 5px; padding: 5px 10px; vertical-align: top;"><span style="background-color: transparent; font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">4 </span></td></tr>
</tbody></table>
</div>
<br /><br /><span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="color: #333333; font-family: Georgia; font-size: 27px; vertical-align: baseline; white-space: pre-wrap;">SWOT Analysis </span><br /><span style="color: #333333; font-family: Georgia; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="color: #333333; font-family: Georgia; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Strengths</span><span style="color: #333333; font-family: Georgia; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="color: #333333; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><span style="color: #333333; font-family: Georgia; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Skilled Labor Force</span><span style="color: #333333; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><span style="color: #333333; font-family: Georgia; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> latest technology.</span><span style="color: #333333; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><span style="color: #333333; font-family: Georgia; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> Suppliers of raw material are available</span><span style="color: #333333; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><span style="color: #333333; font-family: Georgia; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> 2,000 people (approx.) are directly and indirectly attached with this occupation</span><span style="color: #333333; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><span style="color: #333333; font-family: Georgia; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> Strong historical background of craftsmen</span><span style="color: #333333; font-family: Georgia; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Weaknesses</span><span style="color: #333333; font-family: Georgia; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="color: #333333; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><span style="color: #333333; font-family: Georgia; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> High cost of production due to high rate of Power.</span><span style="color: #333333; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><span style="color: #333333; font-family: Georgia; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> No R&D facilities available</span><span style="color: #333333; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><span style="color: #333333; font-family: Georgia; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> Lack of international marketing.</span><span style="color: #333333; font-family: Georgia; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Opportunities</span><span style="color: #333333; font-family: Georgia; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="color: #333333; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><span style="color: #333333; font-family: Georgia; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> Technical up gradation</span><span style="color: #333333; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><span style="color: #333333; font-family: Georgia; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> International exhibitions</span><span style="color: #333333; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><span style="color: #333333; font-family: Georgia; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> International warehouses</span><span style="color: #333333; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><span style="color: #333333; font-family: Georgia; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> Networking & linkages of cluster players/stakeholders</span><span style="color: #333333; font-family: Georgia; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Threats</span><span style="color: #333333; font-family: Georgia; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="color: #333333; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><span style="color: #333333; font-family: Georgia; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> Migration of trained work forces from the sector</span><span style="color: #333333; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><span style="color: #333333; font-family: Georgia; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> Raw material and Power cost increase </span><span style="color: #333333; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><span style="color: #333333; font-family: Georgia; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> Instable political set up of the country.</span><br /><span style="font-family: Calibri; font-size: 29px; vertical-align: baseline; white-space: pre-wrap;">Four Ps</span><br /><span style="font-family: Calibri; font-size: 29px; vertical-align: baseline; white-space: pre-wrap;"></span><ol>
<li style="font-size: 13px; font-weight: normal; list-style-type: decimal; vertical-align: baseline;"><span style="font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Price:</span></li>
</ol>
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<span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Interwood provides the best quality according to International Requirement and does not have different Price strategy for export. They follow the same rule as they do in local market such as no compromise on quality and no concession in price.</span></div>
<ol start="2">
<li style="font-size: 13px; font-weight: normal; list-style-type: decimal; vertical-align: baseline;"><span style="font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Product :</span></li>
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<span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Best quality Product as they do not Compromise in Product which is supported by their Best technology. They Offer what Customers want to receive.</span></div>
<span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><ol start="3">
<li style="font-size: 13px; font-weight: normal; list-style-type: decimal; vertical-align: baseline;"><span style="font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Promotion: </span></li>
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<span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">They use only trade promotions Such as exhibitions, events and magazine.</span></div>
<span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><ol start="4">
<li style="font-size: 13px; font-weight: normal; list-style-type: decimal; vertical-align: baseline;"><span style="font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Packaging:</span></li>
</ol>
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<span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Includes handling, shipment , labeling , boxes , fixed , unfixed , touchups, finalizing which is supported by a team specially tasked for packaging with imported machinery. </span></div>
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<span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
</b></div>Unknownnoreply@blogger.com4Pakistan30.375321 69.345115999999992.0650871638211541 34.18886599999999 58.685554836178845 104.50136599999999tag:blogger.com,1999:blog-7060027870662531913.post-28725207727560050472022-03-11T03:55:00.000+05:002022-03-11T03:55:35.296+05:00PLANNING REPORT ON TAPAL<div dir="ltr" style="text-align: left;" trbidi="on"><br />
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;"><span face="'Arial Black', sans-serif" style="font-size: 14pt; line-height: 150%;">PLANNING REPORT ON TAPAL<o:p></o:p></span></div><div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;"><br />
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</div><div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;"><span face="'Arial Black', sans-serif" style="color: red; font-size: 20pt; line-height: 150%;">T</span><span face="'Arial Black', sans-serif" style="color: red; font-size: 16pt; line-height: 150%;">ABLE OF </span><span face="'Arial Black', sans-serif" style="color: red; font-size: 20pt; line-height: 150%;">C</span><span face="'Arial Black', sans-serif" style="color: red; font-size: 16pt; line-height: 150%;">ONTENTS<o:p></o:p></span></div><div align="center" class="MsoToc1" style="text-align: center;"><span class="MsoHyperlink"><a href="file:///D:/My%20Documents/Umair/MBA/Management%20Ma%20Khan/Project/Report-on-Tapal-by-Ali%20edit.doc#_Toc184633404"><span style="color: black; text-decoration: none;">Acknowledgement</span><span style="color: black; display: none; text-decoration: none;"> </span><span style="color: black; display: none; text-decoration: none;">3</span><span style="color: black; display: none; text-decoration: none;"></span></a></span><o:p></o:p></div><div align="center" class="MsoNormal" style="tab-stops: right 6.0in; text-align: center;">Introducton of The Topic.................................................................................................... 9<o:p></o:p></div><div align="center" class="MsoNormal" style="tab-stops: right 6.0in; text-align: center;">Intorduction of the company.............................................................................................. 10<o:p></o:p></div><div align="center" class="MsoNormal" style="tab-stops: right 6.0in; text-align: center;">Company Mangement........................................................................................................<span style="font-family: Cambria, serif;"> 11<o:p></o:p></span></div><div align="center" class="MsoToc1" style="text-align: center;"><span class="MsoHyperlink">Stretgetic Planning Process............................................................................................... 15<o:p></o:p></span></div><div align="center" class="MsoToc1" style="text-align: center;"><span class="MsoHyperlink"><a href="file:///D:/My%20Documents/Umair/MBA/Management%20Ma%20Khan/Project/Report-on-Tapal-by-Ali%20edit.doc#_Toc184633409"><span style="color: black; text-decoration: none;">Business Scope</span><span style="color: black; display: none; text-decoration: none;">. </span><span style="color: black; display: none; text-decoration: none;">16</span><span style="color: black; display: none; text-decoration: none;"></span></a></span><o:p></o:p></div><div align="center" class="MsoToc1" style="text-align: center;"><span class="MsoHyperlink"><a href="file:///D:/My%20Documents/Umair/MBA/Management%20Ma%20Khan/Project/Report-on-Tapal-by-Ali%20edit.doc#_Toc184633410"><span style="color: black; text-decoration: none;">External Analysis</span><span style="color: black; display: none; text-decoration: none;">. </span><span style="color: black; display: none; text-decoration: none;">16</span><span style="color: black; display: none; text-decoration: none;"></span></a></span><o:p></o:p></div><div align="center" class="MsoToc1" style="text-align: center;"><span class="MsoHyperlink"><a href="file:///D:/My%20Documents/Umair/MBA/Management%20Ma%20Khan/Project/Report-on-Tapal-by-Ali%20edit.doc#_Toc184633411"><span style="color: black; text-decoration: none;">Product Position In Their Life Cycle</span><span style="color: black; display: none; text-decoration: none;">. </span></a>18</span><o:p></o:p></div><div align="center" class="MsoToc1" style="text-align: center;"><span class="MsoHyperlink"><a href="file:///D:/My%20Documents/Umair/MBA/Management%20Ma%20Khan/Project/Report-on-Tapal-by-Ali%20edit.doc#_Toc184633413"><span style="color: black; text-decoration: none;">Product Life Cycle Stages</span><span style="color: black; display: none; text-decoration: none;">. </span></a>19<a href="file:///D:/My%20Documents/Umair/MBA/Management%20Ma%20Khan/Project/Report-on-Tapal-by-Ali%20edit.doc#_Toc184633414"></a></span><o:p></o:p></div><div align="center" class="MsoToc1" style="text-align: center;"><span class="MsoHyperlink"><a href="file:///D:/My%20Documents/Umair/MBA/Management%20Ma%20Khan/Project/Report-on-Tapal-by-Ali%20edit.doc#_Toc184633416"><span style="color: black; text-decoration: none;">Competitor’s Analysis</span><span style="color: black; display: none; text-decoration: none;">. </span></a>19</span><o:p></o:p></div><div align="center" class="MsoToc1" style="text-align: center;"><span class="MsoHyperlink">Swot Analysis<span style="display: none;">. 20<o:p></o:p></span></span></div><div align="center" class="MsoToc1" style="text-align: center;"><span class="MsoHyperlink"><a href="file:///D:/My%20Documents/Umair/MBA/Management%20Ma%20Khan/Project/Report-on-Tapal-by-Ali%20edit.doc#_Toc184633424"><span style="color: black; text-decoration: none;">Market Segmentation strategy</span><span style="color: black; display: none; text-decoration: none;">. </span></a>22</span><o:p></o:p></div><div align="center" class="MsoToc1" style="text-align: center;"><span class="MsoHyperlink"><a href="file:///D:/My%20Documents/Umair/MBA/Management%20Ma%20Khan/Project/Report-on-Tapal-by-Ali%20edit.doc#_Toc184633431"><span style="color: black; text-decoration: none;">Market Positioning strategy</span><span style="color: black; display: none; text-decoration: none;">. </span></a>23</span><o:p></o:p></div><div align="center" class="MsoToc1" style="text-align: center;"><span class="MsoHyperlink"><a href="file:///D:/My%20Documents/Umair/MBA/Management%20Ma%20Khan/Project/Report-on-Tapal-by-Ali%20edit.doc#_Toc184633417"><span style="color: black; text-decoration: none;">Pricing strategy</span><span style="color: black; display: none; text-decoration: none;">. </span></a>23</span><o:p></o:p></div><div align="center" class="MsoToc1" style="text-align: center;"><span class="MsoHyperlink"><a href="file:///D:/My%20Documents/Umair/MBA/Management%20Ma%20Khan/Project/Report-on-Tapal-by-Ali%20edit.doc#_Toc184633419"><span style="color: black; text-decoration: none;">Distribution strtegy</span><span style="color: black; display: none; text-decoration: none;">. </span></a>24</span><o:p></o:p></div><div align="center" class="MsoToc1" style="text-align: center;"><span class="MsoHyperlink"><a href="file:///D:/My%20Documents/Umair/MBA/Management%20Ma%20Khan/Project/Report-on-Tapal-by-Ali%20edit.doc#_Toc184633422"></a><a href="file:///D:/My%20Documents/Umair/MBA/Management%20Ma%20Khan/Project/Report-on-Tapal-by-Ali%20edit.doc#_Toc184633433"><span style="color: black; text-decoration: none;">Promotional strategy</span><span style="color: black; display: none; text-decoration: none;">. </span></a>27</span><b><o:p></o:p></b></div><div align="center" class="MsoToc1" style="margin-left: 431.5pt; text-align: center; text-indent: -431.5pt;"><span class="MsoHyperlink">Buble tea............................................................................................................................29<o:p></o:p></span></div><div align="center" class="MsoToc1" style="text-align: center;"><span class="MsoHyperlink">Intoduction<a href="file:///D:/My%20Documents/Umair/MBA/Management%20Ma%20Khan/Project/Report-on-Tapal-by-Ali%20edit.doc#_Toc184633434"><span style="color: black; display: none; text-decoration: none;">. </span></a>30<o:p></o:p></span></div><div align="center" class="MsoToc1" style="text-align: center;"><br />
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</div><div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;"><span style="color: red;">ACKNOWLEDGEMENT</span></div><div align="center" class="MsoNormal" style="line-height: 300%; text-align: center;">We would like to thank Proff. M.A Khan for giving us the opportunity of working on this report on Tapal. This report has enabled us to apply all that we studied in class and gave us the chance to enhance our knowledge.</div><div align="center" class="MsoNormal" style="line-height: 300%; text-align: center;">We are also thankful to Mr.Rehman Afzal, (Brand Manager, Danedar,<b> </b>Tapal Tea Pvt Ltd, <st1:country-region w:st="on">Pakistan</st1:country-region>) and Ms.Hafsa Farooq, (Assistant Brand Manager, Ice tea, Tapal Tea Pvt. Ltd, <st1:place w:st="on">Pakistan</st1:place>) who provided us with priceless information required for the making of this report.<b><o:p></o:p></b></div><div align="center" class="MsoNormal" style="text-align: center;"><br />
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</div><div align="center" class="MsoNormal" style="text-align: center;"><b><u><span style="color: red; font-family: Cambria, serif; font-size: 14pt;">Introducton of The Topic<o:p></o:p></span></u></b></div><div class="MsoNormal"><b><u><span style="font-family: Cambria, serif; font-size: 14pt;">Planning<o:p></o:p></span></u></b></div><div class="MsoListParagraphCxSpFirst" style="text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt;">Plans are the conscious, systematic process of decisions about goals and activities that an individual, work unit, or organization will pursue in the future.<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt;">A decision process in which you decide what to do and how to do it.<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in;"><span style="font-family: Wingdings;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt;">Various types of plans include single-use, standing, and contingency plans</span><span style="font-family: Cambria, serif;"> .<o:p></o:p></span></div><div align="center" class="MsoListParagraphCxSpMiddle" style="text-align: center;"><br />
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</div><div align="center" class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; text-align: center;"><b><u><span style="color: red; font-family: Cambria, serif; font-size: 14pt;">The Planning Process<o:p></o:p></span></u></b></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; text-align: justify;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="http://www.mba-tutorials.com/wp-content/uploads/2009/08/strategic_management_process.JPG" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="http://www.mba-tutorials.com/wp-content/uploads/2009/08/strategic_management_process.JPG" width="245" /></a></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; text-align: justify;"><br />
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</div><div align="center" class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; text-align: center;"><b><u><span style="color: red; font-family: Cambria, serif; font-size: 14pt;">Basic planning process</span></u></b><b><u><span style="color: red; font-family: Cambria, serif; font-size: 14pt;"><o:p></o:p></span></u></b></div><div class="MsoListParagraphCxSpLast" style="margin-left: 0.25in;"><br />
</div><div class="MsoNormal"><b><span style="font-family: Cambria, serif; font-size: 13pt;">Step one: <i>Situational analysis</i><o:p></o:p></span></b></div><div class="MsoListParagraphCxSpFirst" style="margin-left: 0.25in; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt;">A process planners use, within time and resource constraints, to gather, interpret, and summarize all information relevant to the planning issue under consideration.<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt;">Study past and current conditions, and forecast future trends.<o:p></o:p></span></div><div class="MsoListParagraphCxSpLast" style="margin-left: 0.25in; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt;">Focuses on internal forces and influences from the external environment.<o:p></o:p></span></div><div class="MsoNormal" style="text-align: justify;"><b><span style="font-family: Cambria, serif; font-size: 13pt;">Step two: <i>Alternative goals and plans</i><o:p></o:p></span></b></div><div class="MsoListParagraphCxSpFirst" style="margin-left: 0.25in; text-align: justify; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt;">Generate alternative future goals and plans to achieve them<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in; text-align: justify;"><i><u><span style="font-family: Cambria, serif; font-size: 13pt;">Goals</span></u></i><u><span style="font-family: Cambria, serif; font-size: 13pt;"> </span></u><span style="font-family: Cambria, serif; font-size: 13pt;">- targets or ends the manager wants to reach<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in; text-align: justify; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt;">should be specific, challenging, and realistic<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in; text-align: justify;"><i><u><span style="font-family: Cambria, serif; font-size: 13pt;">Plans</span></u></i><u><span style="font-family: Cambria, serif; font-size: 13pt;"> </span></u><span style="font-family: Cambria, serif; font-size: 13pt;">- the actions or means intended to achieve goals<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in; text-align: justify; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt;">Identify alternative actions, needed resources, and potential obstacles<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in; text-align: justify;"><i><u><span style="font-family: Cambria, serif; font-size: 13pt;">Single use plans</span></u></i><span style="font-family: Cambria, serif; font-size: 13pt;"> - designed to achieve goals that are unlikely to be repeated in the future<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in; text-align: justify;"><i><u><span style="font-family: Cambria, serif; font-size: 13pt;">Standing plans</span></u></i><span style="font-family: Cambria, serif; font-size: 13pt;"> - designed to achieve an enduring set of goals<o:p></o:p></span></div><div class="MsoListParagraphCxSpLast" style="margin-left: 0.25in; text-align: justify;"><i><u><span style="font-family: Cambria, serif; font-size: 13pt;">Contingency plans</span></u></i><span style="font-family: Cambria, serif; font-size: 13pt;"> - actions to be taken when initial plans fail<o:p></o:p></span></div><div class="MsoNormal"><b><span style="font-family: Cambria, serif; font-size: 13pt;">Step three: <i>Goal and plan evaluation</i> <o:p></o:p></span></b></div><div class="MsoListParagraphCxSpFirst" style="margin-left: 0.25in; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt;">Evaluate the advantages, disadvantages, and potential effects of each alternative goal and plan.<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt;">Prioritize those goals.<o:p></o:p></span></div><div class="MsoListParagraphCxSpLast" style="margin-left: 0.25in; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt;">Consider the implications of alternative plans.<o:p></o:p></span></div><div class="MsoNormal"><b><span style="font-family: Cambria, serif; font-size: 13pt;">Step four: <i>Goal and plan selection</i> <o:p></o:p></span></b></div><div class="MsoListParagraphCxSpFirst" style="margin-left: 0.25in; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt;">Identify the priorities and trade-offs among goals and plans.<o:p></o:p></span></div><div class="MsoListParagraphCxSpLast" style="margin-left: 0.25in; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt;">leads to a written set of goals and plans that are appropriate and feasible within a predicted set of circumstances.<o:p></o:p></span></div><div class="MsoNormal" style="text-align: justify;"><b><span style="font-family: Cambria, serif; font-size: 13pt;">Step five: <i>Implementation</i> <o:p></o:p></span></b></div><div class="MsoListParagraphCxSpFirst" style="margin-left: 0.25in; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt;">Plans are useless unless they are implemented properly<o:p></o:p></span></div><div class="MsoListParagraphCxSpLast" style="margin-left: 0.25in; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt;">Managers must understand the plan, have the necessary resources, and be motivated to implement it <o:p></o:p></span></div><div class="MsoNormal" style="text-align: justify;"><b><span style="font-family: Cambria, serif; font-size: 13pt;">Step six: <i>Monitor and control</i> <o:p></o:p></span></b></div><div class="MsoListParagraphCxSpFirst" style="margin-left: 0.25in; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt;">Must continually monitor the actual performance in relation to the goals and plans<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt;">Develop control systems to take corrective action<o:p></o:p></span></div><div align="center" class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; text-align: center;"><br />
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</div><div align="center" class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; text-align: center;"><b><u><span style="color: red; font-family: Cambria, serif; font-size: 14pt;">Levels Of Planning<o:p></o:p></span></u></b></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in;"><b><u><span style="font-family: Cambria, serif; font-size: 13pt;">Strategic planning<o:p></o:p></span></u></b></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in; mso-add-space: auto; mso-list: l10 level1 lfo55; tab-stops: list .25in; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt; line-height: 115%;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;">Decisions of senior executives about the organization’s long-term goals and strategies.<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in; mso-add-space: auto; mso-list: l10 level1 lfo55; tab-stops: list .25in; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt; line-height: 115%;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;">Has an external orientation.<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in; mso-add-space: auto; mso-list: l10 level1 lfo55; tab-stops: list .25in; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt; line-height: 115%;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;">Covers major portions of the organization.<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in; mso-add-space: auto;"><i><u><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;">Strategic goals</span></u></i><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;"> - major targets that relate to the long-term survival, value, and growth of the organization<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in; mso-add-space: auto;"><i><u><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;">Strategy</span></u></i><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;"> - pattern of actions and resource allocations designed to achieve the goals of the organization<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in; mso-add-space: auto; mso-list: l10 level1 lfo55; tab-stops: list .25in; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt; line-height: 115%;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;">Matches the skills and resources of the organization to the opportunities found in the external environment<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in; mso-add-space: auto; mso-list: l10 level1 lfo55; tab-stops: list .25in; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt; line-height: 115%;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><b><u><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;">Tactical planning</span></u></b><u><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;"><o:p></o:p></span></u></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in; mso-add-space: auto; mso-list: l10 level1 lfo55; tab-stops: list .25in; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt; line-height: 115%;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;">Translates broad strategic goals and plans into specific goals and plans that are relevant to a definite portion of the organization<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in; mso-add-space: auto; mso-list: l10 level1 lfo55; tab-stops: list .25in; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt; line-height: 115%;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;">Focuses on the major actions that a unit must take to fulfill its part of the strategic plan<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in; mso-add-space: auto; mso-list: l10 level1 lfo55; tab-stops: list .25in; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt; line-height: 115%;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><b><u><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;">Operational planning</span></u></b><u><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;"><o:p></o:p></span></u></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in; mso-add-space: auto; mso-list: l10 level1 lfo55; tab-stops: list .25in; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt; line-height: 115%;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;">Identifies the specific procedures and processes required at lower levels of the organization<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in; mso-add-space: auto; mso-list: l10 level1 lfo55; tab-stops: list .25in; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt; line-height: 115%;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;">Plans intended for short periods of time and focus on routine tasks<o:p></o:p></span></div><div align="center" class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in; text-align: center;"><br />
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</div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.75in; text-indent: 0.25in;"><b><u><span style="color: red; font-family: Cambria, serif; font-size: 13pt;">Hierarchy of Goals and Plans<o:p></o:p></span></u></b></div><div align="center" class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; text-align: center;"><br />
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</div><div align="center" class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; text-align: center;"><b><u><span style="color: red; font-family: Cambria, serif; font-size: 13pt;">Example of a Strategy Map<o:p></o:p></span></u></b></div><div class="separator" style="clear: both; text-align: center;"><a href="http://www.duperrin.com/wp-content/uploads/2008/03/strategy-maps-overview-image.gif" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="272" src="http://www.duperrin.com/wp-content/uploads/2008/03/strategy-maps-overview-image.gif" width="400" /></a></div><div align="center" class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; text-align: center;"><br />
</div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0in;"><b><u><span style="color: red; font-family: Cambria, serif; font-size: 18pt;">Strategic Planning</span></u></b><b><u><span style="color: red; font-family: Cambria, serif; font-size: 13pt;"><o:p></o:p></span></u></b></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0in;"><br />
</div><div class="MsoListParagraphCxSpMiddle"><b><u><span style="font-family: Cambria, serif; font-size: 13pt;">Strategic management<o:p></o:p></span></u></b></div><div class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt;">A process that involves managers from all parts of the organization in the formulation and implementation of strategic goals and strategies<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt;">Both large and small organizations benefit from the planning framework discussed next<o:p></o:p></span></div><div align="center" class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; text-align: center;"><b><u><span style="color: red; font-family: Cambria, serif; font-size: 13pt;">The Strategic Management Process<o:p></o:p></span></u></b></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div align="center" class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; text-align: center;"><b><u><span style="color: red; font-family: Cambria, serif; font-size: 13pt;"><br />
</span></u></b></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; mso-add-space: auto;"><b><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;">Step 1: Establishment of mission, vision, and goals</span></b><b><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;"><o:p></o:p></span></b></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; mso-add-space: auto; text-align: justify;"><br />
</div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in; mso-add-space: auto;"><i><u><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;">Mission</span></u></i><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;"> - basic purpose and values of the organization<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in; mso-add-space: auto; mso-list: l58 level1 lfo57; tab-stops: list .25in; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt; line-height: 115%;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;">Defines the scope of operations<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in; mso-add-space: auto; mso-list: l58 level1 lfo57; tab-stops: list .25in; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt; line-height: 115%;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;">States the organization’s reason to exist<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in; mso-add-space: auto; mso-list: l58 level1 lfo57; tab-stops: list .25in; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt; line-height: 115%;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;">Written in terms of the general clients served by the organization<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in; mso-add-space: auto;"><i><u><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;">Strategic vision</span></u></i><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;"> - provides a perspective on where the company is headed and what the organization can become<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in; mso-add-space: auto; mso-list: l58 level1 lfo57; tab-stops: list .25in; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt; line-height: 115%;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;">Moves beyond the mission statement<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in; mso-add-space: auto;"><i><u><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;">Strategic goals</span></u></i><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;"> - evolve from the mission and vision of the organization<o:p></o:p></span></div><div class="MsoListParagraphCxSpLast" style="margin-left: 0.25in; mso-add-space: auto; mso-list: l58 level1 lfo57; tab-stops: list .25in; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt; line-height: 115%;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;">Need to be communicated to everyone who has contact with the organization<o:p></o:p></span></div><div class="MsoNormal"><b><span style="font-family: Cambria, serif; font-size: 13pt;">Step 2: Analysis of external opportunities and threats</span></b><span style="font-family: Cambria, serif; font-size: 13pt;"><o:p></o:p></span></div><div class="MsoListParagraphCxSpFirst" style="margin-left: 0.25in; mso-add-space: auto; mso-list: l19 level1 lfo58; tab-stops: list .25in; text-align: justify; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt; line-height: 115%;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;">Successful strategic management depends on an accurate and thorough evaluation of the environment<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in; mso-add-space: auto; mso-list: l19 level1 lfo58; tab-stops: list .25in; text-align: justify; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt; line-height: 115%;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><b><i><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;">stakeholders</span></i></b><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;"> - Groups and individuals who affect and are affected by the achievement of the organization’s mission, goals, and strategies<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in; mso-add-space: auto; mso-list: l19 level1 lfo58; tab-stops: list .25in; text-align: justify; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt; line-height: 115%;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;">Forecasting future trends is critical<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in; mso-add-space: auto; mso-list: l19 level1 lfo58; tab-stops: list .25in; text-align: justify; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt; line-height: 115%;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;">Must develop a clear sense of market opportunities<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in; mso-add-space: auto; mso-list: l19 level1 lfo58; tab-stops: list .25in; text-align: justify; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt; line-height: 115%;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;">Identify potential threats as well<o:p></o:p></span></div><div class="MsoListParagraphCxSpLast" style="margin-left: 0.25in; mso-add-space: auto; mso-list: l19 level1 lfo58; tab-stops: list .25in; text-align: justify; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt; line-height: 115%;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;">Difference between an opportunity and threat may depend on how a company positions itself strategically<o:p></o:p></span></div><div class="MsoNormal"><b><span style="font-family: Cambria, serif; font-size: 13pt;">Step 3: Analysis of internal strengths and weaknesses</span></b><b><span style="font-family: Cambria, serif; font-size: 13pt;"><o:p></o:p></span></b></div><div class="MsoListParagraphCxSpFirst" style="margin-left: 0.25in; mso-add-space: auto; mso-list: l34 level1 lfo59; tab-stops: list .25in; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt; line-height: 115%;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><b><i><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;">Resources</span></i></b><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;"> - Inputs to production that can be accumulated over time to enhance the performance of the firm<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in; mso-add-space: auto; mso-list: l34 level1 lfo59; tab-stops: list .25in; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt; line-height: 115%;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;">May be tangible or intangible assets <o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in; mso-add-space: auto; mso-list: l34 level1 lfo59; tab-stops: list .25in; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt; line-height: 115%;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;">Provide a competitive advantage if:<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in; mso-add-space: auto; mso-list: l34 level1 lfo59; tab-stops: list .25in; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt; line-height: 115%;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;">The resource is instrumental in creating customer value<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in; mso-add-space: auto; mso-list: l34 level1 lfo59; tab-stops: list .25in; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt; line-height: 115%;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;">The resource is rare and not equally available from other sources<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in; mso-add-space: auto; mso-list: l34 level1 lfo59; tab-stops: list .25in; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt; line-height: 115%;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;">Resource is difficult to imitate<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in; mso-add-space: auto; mso-list: l34 level1 lfo59; tab-stops: list .25in; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt; line-height: 115%;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;">Resource is well organized<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in; mso-add-space: auto; mso-list: l34 level1 lfo59; tab-stops: list .25in; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt; line-height: 115%;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><b><i><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;">Core competence</span></i></b><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;"> - Something a company does especially well relative to its competitors<o:p></o:p></span></div><div class="MsoListParagraphCxSpLast" style="margin-left: 0.25in; mso-add-space: auto; mso-list: l34 level1 lfo59; tab-stops: list .25in; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt; line-height: 115%;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;">Usually a set of skills or expertise in some activity<o:p></o:p></span></div><div class="MsoNormal" style="text-align: justify;"><br />
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</div><div class="MsoNormal" style="text-align: justify;"><b><i><span style="font-family: Cambria, serif; font-size: 13pt;">Benchmarking</span></i></b><span style="font-family: Cambria, serif; font-size: 13pt;"> - Process of assessing how well one company’s basic functions and skills compare to those of other companies,goal is to thoroughly understand the “best practices” of other firmsonly permits imitating rather than surpassing competitors<o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b><span style="font-family: Cambria, serif; font-size: 13pt;">Step 4: SWOT (</span></b><b><span style="font-family: Cambria, serif; font-size: 13pt;">comparison of strengths, weaknesses, opportunities, and threats)<o:p></o:p></span></b></div><div class="MsoListParagraphCxSpFirst" style="margin-left: 0.25in; mso-add-space: auto; mso-list: l46 level1 lfo60; tab-stops: list 0in .5in; text-align: justify; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt; line-height: 115%;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;">Helps summarize the major facts and forecasts derived from external and internal analyses<o:p></o:p></span></div><div class="MsoListParagraphCxSpLast" style="margin-left: 0.25in; mso-add-space: auto; mso-list: l46 level1 lfo60; tab-stops: list 0in .5in; text-align: justify; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt; line-height: 115%;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;">Used as the basis for identifying primary and secondary strategic issues confronting the organization<o:p></o:p></span></div><div class="MsoNormal" style="text-align: justify;"><b><span style="font-family: Cambria, serif; font-size: 13pt;">Step 5: Strategy implementation</span></b><span style="font-family: Cambria, serif; font-size: 13pt;"><o:p></o:p></span></div><div class="MsoListParagraphCxSpFirst" style="margin-left: 0.25in; mso-add-space: auto; mso-list: l14 level1 lfo62; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt; line-height: 115%;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;">Organizations adopting a comprehensive view of implementation<o:p></o:p></span></div><div class="MsoListParagraphCxSpLast" style="margin-left: 0.25in; mso-add-space: auto; mso-list: l14 level1 lfo62; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt; line-height: 115%;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;">Organizations applying a participative strategic management process to implementation<o:p></o:p></span></div><div class="MsoNormal"><b><span style="font-family: Cambria, serif; font-size: 13pt;">Step 6: Strategic control</span></b><span style="font-family: Cambria, serif; font-size: 13pt;"><o:p></o:p></span></div><div class="MsoListParagraphCxSpFirst" style="margin-left: 0.25in; mso-add-space: auto; mso-list: l0 level1 lfo61; tab-stops: list .25in; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt; line-height: 115%;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;">Designed to support managers in evaluating the organization’s progress with its strategy<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in; mso-add-space: auto; mso-list: l0 level1 lfo61; tab-stops: list .25in; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt; line-height: 115%;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;">When discrepancies are identified, corrective action is taken<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in; mso-add-space: auto; mso-list: l0 level1 lfo61; tab-stops: list .25in; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt; line-height: 115%;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;">Encourage efficient operations that are consistent with the plan<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in; mso-add-space: auto; mso-list: l0 level1 lfo61; tab-stops: list .25in; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 13pt; line-height: 115%;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;">Typically involve budgets to monitor and control financial expenditures<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; mso-add-space: auto;"><br />
</div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; mso-add-space: auto;"><b><i><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;">strategic budget</span></i></b><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;"> - Used to create and maintain long-term effectiveness<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; mso-add-space: auto;"><br />
</div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; mso-add-space: auto;"><b><i><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;">operational budget</span></i></b><span style="font-family: Cambria, serif; font-size: 13pt; line-height: 115%;"> - Tightly monitored to achieve short-term efficiency<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; mso-add-space: auto;"><br />
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</div><div align="center" class="MsoListParagraphCxSpLast" style="margin-left: 0in; mso-add-space: auto; text-align: center;"><b><span style="color: red; font-family: Cambria, serif; font-size: 14pt; line-height: 115%;">“We have choice the Tapal as a company, how planning is done inTapal,considering planning topic which is given above”<o:p></o:p></span></b></div><div class="MsoNormal" style="line-height: 150%;"><br />
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</div><h1 align="center" style="text-align: center;"><span face="'Arial Black', sans-serif" style="color: red;">INTRODUCTION<o:p></o:p></span></h1><div class="MsoNormal"></div><div class="MsoNormal"><br />
</div><div style="margin-bottom: 0in; text-align: justify;"><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 120%;">Tea is one of the most popular drinks in the entire world and the most widely consumed beverage in <st1:place w:st="on">South Asia</st1:place>. The demand for tea in <st1:place w:st="on"><st1:country-region w:st="on">Pakistan</st1:country-region></st1:place> is very high. With such a high consumer base, the competition is also very intense. Brands such as Tapal, Lipton, Brooke Bond and Supreme, being the leading tea makers not only compete with one another but also face intense competition from loose tea. <o:p></o:p></span></div><div style="margin-bottom: 0in; text-align: justify;"><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 120%;">Tapal is a well known name in <st1:place w:st="on"><st1:country-region w:st="on">Pakistan</st1:country-region></st1:place>. In 1947, it started business as a Tea leader and so celebrated its 55<sup>th</sup> anniversary in 2002. Their first shop was in Jodia Bazaar. <o:p></o:p></span></div><div style="margin-bottom: 0in; text-align: justify;"><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 120%;">The journey of Tapal's remarkable success is the combined efforts of three dynamic generations of the Tapal Family. Tapal started out as a family concern under the personal supervision of its founder, Adam Ali Tapal. The company continued to grow under the management of the founder's son, Faizullah A. Tapal. . Currently it is managed by the founder’s grandson, Aftab F. Tapal who has continued giving further strength to the foundations of quality laid by his family.<o:p></o:p></span></div><div style="margin-bottom: 0in; text-align: justify;"><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 120%;">Making a modest beginning over half a century back, today Tapal has become the largest, 100% Pakistani owned Tea Company in the country. It has modern tea blending and packaging factories, warehouses equipped with state-of-the-art equipment and a team of highly dynamic professionals headed by Aftab Tapal himself. He was the first to introduce soft packs in the country. He developed an entirely new brand and category- Tapal’s Family Mixture (the mixture of tea & dust). Mr. Aftab Tapal was the first to invent the highly successful brand Danedar Leaf Blend. In December 1997, Tapal Tea became the first Pakistani Tea Company to earn the ISO-9001 certification: a symbol of the highest international quality standards. Again in December 2000, Tapal acquired the ISO-9001: 2000 certification, making it one of the first few companies in the world to achieve this milestone. In addition to the standard requirements, the ISO-9001: 2000 certification system includes requirements for environment improvement, concepts of TQM (continuous improvement) with major emphasis on consumer requirements and satisfaction.<o:p></o:p></span></div><div style="margin-bottom: 0in; text-align: justify;"><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 120%;">Tapal’s success has left many astounded. No magic formula however, lies behind its growth other than hard work, dedication and of course unique blends and better quality<b>.<o:p></o:p></b></span></div><div class="MsoListParagraphCxSpFirst" style="margin-left: 0in;"><br />
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</div><h2 align="center" style="text-align: center;"><a href="http://www.blogger.com/post-edit.g?blogID=7060027870662531913&postID=2872520772756005047" name="_Toc242672678"><u><span style="color: red; font-size: 20pt;">Company Management</span></u></a><u><span style="color: red; font-size: 20pt;"><o:p></o:p></span></u></h2><div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><b><span face="Arial, sans-serif">Aftab Tapal<br />
CEO, Tapal Tea (Pvt) Ltd.<o:p></o:p></span></b></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span face="Arial, sans-serif">He introduced professional management and unique production ideas to the business. Being one of the few professional tea tasters in the country, and a tea connoisseur himself, his progressive outlook has given further strength to the foundation of quality laid by his family, and has bought the Tapal company to newer and higher levels of success.<o:p></o:p></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span face="Arial, sans-serif">Evolving and innovating its way through its near 60 years history, Tapal is presently the largest, 100% Pakistani owned Tea Company in the country. Its has set new standards for modern tea blending and packaging factories, warehouses equipped with state-of-the-art equipment and a team of highly dynamic professionals headed by Aftab Tapal himself. He has established three production facilities in <st1:country-region w:st="on"><st1:place w:st="on">Pakistan</st1:place></st1:country-region>, two in <st1:city w:st="on"><st1:place w:st="on">Karachi</st1:place></st1:city> and one in Raiwind. In order to provide consistent quality, which is his commitment to his consumers, he brought in his organization the discipline of ISO 9001/2000. With such focused objectives and honesty in business dealings Mr. Aftab Tapal has been able to successfully compete against the multinational companies and has captured more than 35% market share of the organized market sector of Pakistan and is one of the top 100 tax paying companies of Pakistan and one of the top 5 FMCG companies of Pakistan.<o:p></o:p></span></div><div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><br />
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</div><div align="center" class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; text-align: center;"><b><u><span style="color: red; font-family: Cambria, serif; font-size: 14pt;">Strategic Planning Process In Tapal<o:p></o:p></span></u></b></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0in;"><br />
</div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0in;"><b><u><span style="font-family: Cambria, serif; font-size: 14pt;">First Step :<o:p></o:p></span></u></b></div><div class="MsoListParagraphCxSpMiddle" style="margin-left: 0in;"><br />
</div><div class="MsoListParagraphCxSpLast" style="margin-left: 0in;"><b><span style="font-family: Cambria, serif; font-size: 14pt;">Mission, Vision, Goals<o:p></o:p></span></b></div><h1 style="margin-left: 2in; text-indent: 0.5in;"><a href="http://www.blogger.com/post-edit.g?blogID=7060027870662531913&postID=2872520772756005047" name="_Toc184642903"></a><a href="http://www.blogger.com/post-edit.g?blogID=7060027870662531913&postID=2872520772756005047" name="_Toc184633405"><span face="'Arial Black', sans-serif" style="color: red;">MISSION</span></a><span face="'Arial Black', sans-serif" style="color: red;"><o:p></o:p></span></h1><div class="MsoNormal"><br />
</div><div class="MsoNormal">To provide a value added service to our customers with quality, reliable, and world-class service. Customer satisfaction is our number one priority.<o:p></o:p></div><div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;"><br />
</div><h1 align="center" style="text-align: center;"><a href="http://www.blogger.com/post-edit.g?blogID=7060027870662531913&postID=2872520772756005047" name="_Toc184642904"></a><a href="http://www.blogger.com/post-edit.g?blogID=7060027870662531913&postID=2872520772756005047" name="_Toc184633406"><span face="'Arial Black', sans-serif" style="color: red;">VISION </span></a><span face="'Arial Black', sans-serif" style="color: red;"><o:p></o:p></span></h1><div class="MsoNormal"><br />
</div><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="mso-list: l50 level1 lfo4; tab-stops: list .5in; text-align: justify;">To provide value and quality to our consumers, our aim is constantly to provide world class service for our customers, deliver value for our products and make Tapal a great place to work for our employees. We aim to have a reputation for innovative thinking in the areas that matter to our customers</li>
</ul><div class="MsoNormal" style="margin-left: 0.5in; mso-list: l51 level1 lfo3; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;"><span class="bodytext10"><span style="font-family: Symbol; font-size: 8.5pt;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span></span><span class="bodytext10"><span style="font-size: 8.5pt;">To become a global brand.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-left: 0.5in; mso-list: l51 level1 lfo3; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;"><span class="bodytext10"><span style="font-family: Symbol; font-size: 8.5pt;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span></span><span class="bodytext10"><span style="font-size: 8.5pt;">To be an innovative, marketing and research oriented company.<o:p></o:p></span></span></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><br />
</div><div align="center" class="MsoBodyText2" style="text-align: center;"><b><span face="Arial, sans-serif" style="color: red; font-size: 20pt; letter-spacing: 0.8pt; position: relative; top: -1pt;">Goals<o:p></o:p></span></b></div><ul type="disc"><li class="MsoNormal">To transform our competencies into the best advantage for our clients. <o:p></o:p></li>
<li class="MsoNormal">To offer quality services with integrity, expertise and professionalism to enhances our client's operation. <o:p></o:p></li>
</ul><div align="left" class="MsoTitle" style="line-height: 150%; margin-left: 0.5in; text-indent: -0.25in;"><span style="font-family: Symbol; line-height: 150%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="line-height: 150%;">To offer personalized services according to the clients need.</span><span style="line-height: 150%;"><o:p></o:p></span></div><div class="MsoNormal" style="text-align: justify;"><br /></div><h1><u><span style="font-family: Cambria, serif; font-size: 14pt;">Second Step:<o:p></o:p></span></u></h1><h1><span style="font-family: Cambria, serif; font-size: 14pt;">Analysis of external opportunities and threats</span><span face="'Arial Black', sans-serif" style="color: red; font-size: 14pt;"><o:p></o:p></span></h1><h1 align="center" style="text-align: center;"><span face="'Arial Black', sans-serif" style="color: red; font-size: 20pt;">B</span><span face="'Arial Black', sans-serif" style="color: red;">USINESS </span><span face="'Arial Black', sans-serif" style="color: red; font-size: 20pt;">S</span><span face="'Arial Black', sans-serif" style="color: red;">COPE</span><span face="'Arial Black', sans-serif" style="color: red;"><o:p></o:p></span></h1><h1><u><o:p> </o:p></u></h1><div class="MsoNormal" style="text-align: justify;"><b><u><span style="font-size: 14pt;">The Business We are in?<o:p></o:p></span></u></b></div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="MsoNormal" style="line-height: 150%; text-align: justify;">We are in the market of Hot Beverages and specialize in the area of Black Tea. We desire a high level of customer satisfaction and unflinching brand<span style="color: white;"> </span>loyalty through commitment to quality and constant innovation.<b><o:p></o:p></b></div><div class="MsoNormal" style="text-align: justify;"><b><u><span style="font-size: 14pt;">Who are our Customers?<o:p></o:p></span></u></b></div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="MsoNormal" style="line-height: 150%; text-align: justify;">We have a diversified customer base ranging from urban to rural areas including various institutions. Hence, Tapal’s target market mainly consists of young adults and adults belonging to high, middle and lower income groups.<o:p></o:p></div><div align="center" class="MsoNormal" style="text-align: center;"><br />
</div><div class="MsoNormal"><br />
</div><h1><a href="http://www.blogger.com/post-edit.g?blogID=7060027870662531913&postID=2872520772756005047" name="_Toc184642908"></a><a href="http://www.blogger.com/post-edit.g?blogID=7060027870662531913&postID=2872520772756005047" name="_Toc184633410"><span face="'Arial Black', sans-serif" style="color: red;">EXTERNAL ANALYSIS</span></a><span face="'Arial Black', sans-serif" style="color: red;"><o:p></o:p></span></h1><div class="MsoNormal" style="line-height: 150%; text-align: justify;">A unique combination of high- grown <st1:place w:st="on">Kenya</st1:place> tea leaves and dust, that gives a refreshing aroma of leaf and strong taste of dust all together in one cup. Tapal is a family name and calls attention to tea as an integral part of our lives whether it is day or night or any time as a source of refresh ness and rejoice ness. </div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><br /></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;">Following are the products of Tapal:</div><div class="MsoNormal"><span style="color: red;"><img border="0" height="88" src="file:///C:/DOCUME~1/AAMIRH~1/LOCALS~1/Temp/msohtmlclip1/01/clip_image037.gif" v:shapes="_x0000_i1028" width="69" /> </span><span style="color: red; font-family: Garamond, serif;">Chenek <st1:place w:st="on"><st1:country-region w:st="on">Kenya</st1:country-region></st1:place> Dust</span><span style="font-family: Garamond, serif;"> <img border="0" height="88" src="file:///C:/DOCUME~1/AAMIRH~1/LOCALS~1/Temp/msohtmlclip1/01/clip_image039.gif" v:shapes="_x0000_i1029" width="80" /> </span><span style="color: red; font-family: Garamond, serif;">Mezban Super Dust<o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: Garamond, serif;"><img border="0" height="64" src="file:///C:/DOCUME~1/AAMIRH~1/LOCALS~1/Temp/msohtmlclip1/01/clip_image041.gif" v:shapes="_x0000_i1030" width="84" /> <span style="color: red;">Tapal Special Teabags</span> <img border="0" height="86" src="file:///C:/DOCUME~1/AAMIRH~1/LOCALS~1/Temp/msohtmlclip1/01/clip_image043.gif" v:shapes="_x0000_i1031" width="60" /> <span style="color: red;">Gulahar Green Tea <o:p></o:p></span></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: Garamond, serif;"><img border="0" height="86" src="file:///C:/DOCUME~1/AAMIRH~1/LOCALS~1/Temp/msohtmlclip1/01/clip_image044.gif" v:shapes="_x0000_i1032" width="66" /> <span style="color: red;">Family Mixture</span> <img border="0" height="86" src="file:///C:/DOCUME~1/AAMIRH~1/LOCALS~1/Temp/msohtmlclip1/01/clip_image045.gif" v:shapes="_x0000_i1033" width="72" /> <span style="color: red;">Danedar Leaf</span> <span style="color: red;">Blend</span><o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="color: red; font-family: Garamond, serif;"><img border="0" height="78" src="file:///C:/DOCUME~1/AAMIRH~1/LOCALS~1/Temp/msohtmlclip1/01/clip_image047.gif" v:shapes="_x0000_i1034" width="96" />Jasmine Green Tea</span><span style="font-family: Garamond, serif;"> <img border="0" height="74" src="file:///C:/DOCUME~1/AAMIRH~1/LOCALS~1/Temp/msohtmlclip1/01/clip_image049.gif" v:shapes="_x0000_i1035" width="65" /> <span style="color: red;">Safari <st1:place w:st="on"><st1:country-region w:st="on">Kenya</st1:country-region></st1:place> Leaf<o:p></o:p></span></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="font-family: Garamond, serif;"><img border="0" height="80" src="file:///C:/DOCUME~1/AAMIRH~1/LOCALS~1/Temp/msohtmlclip1/01/clip_image051.gif" v:shapes="_x0000_i1036" width="120" /></span><span style="color: red; font-family: Garamond, serif;">Special Round Teabags </span><span style="font-family: Garamond, serif;"><img border="0" height="78" src="file:///C:/DOCUME~1/AAMIRH~1/LOCALS~1/Temp/msohtmlclip1/01/clip_image053.gif" v:shapes="_x0000_i1037" width="68" /></span><span style="color: red; font-family: Garamond, serif;"> Tezdum<o:p></o:p></span></div><div class="MsoNormal" style="line-height: 150%; tab-stops: 189.0pt 3.0in;"> <img alt="Tapal Ice Tea" border="0" height="94" src="file:///C:/DOCUME~1/AAMIRH~1/LOCALS~1/Temp/msohtmlclip1/01/clip_image055.jpg" v:shapes="_x0000_i1038" width="60" /> <span style="color: red;">Tapal ice tea</span><span style="color: red; font-family: Garamond, serif;"><o:p></o:p></span></div><h1><a href="http://www.blogger.com/post-edit.g?blogID=7060027870662531913&postID=2872520772756005047" name="_Toc184642909"></a><a href="http://www.blogger.com/post-edit.g?blogID=7060027870662531913&postID=2872520772756005047" name="_Toc184633411"><span face="'Arial Black', sans-serif" style="color: red;"> </span></a></h1><div class="MsoNormal"><br />
</div><div class="MsoNormal"><br />
</div><h1 align="center" style="text-align: center;"><span face="'Arial Black', sans-serif" style="color: red;"> </span></h1><h1 align="center" style="text-align: center;"><span face="'Arial Black', sans-serif" style="color: red;">PRODUCT POSITION IN THEIR LIFE CYCLE</span><span face="'Arial Black', sans-serif" style="color: red;"><o:p></o:p></span></h1><h1><span style="height: 341px; left: -42px; position: relative; top: 9px; width: 739px; z-index: 2;"> <table align="left" cellpadding="0" cellspacing="0"><tbody>
<tr> <td height="0" width="0"></td> <td width="5"></td> <td width="698"></td> <td width="36"></td> </tr>
<tr> <td height="321"></td> <td align="left" colspan="2" valign="top"></td></tr></tbody></table></span></h1><div class="MsoNormal" style="text-align: justify;"><br />
</div><br />
<div class="MsoHeading9" style="margin-left: -27pt;"><span style="font-size: 10pt;">Introduction Growth Maturity Decline<o:p></o:p></span></div><div class="MsoNormal" style="text-align: justify; text-indent: 9pt;"><br />
</div><div class="MsoNormal" style="text-align: justify; text-indent: 9pt;"><br />
</div><div class="A" style="text-align: justify;"><span style="font-family: 'Times New Roman', serif;">Implications<o:p></o:p></span></div><div class="BodyText1" style="text-align: justify;">The industry is in the maturity stage, so competing firms in order to gain market share, constantly innovate and frequently use price-cutting. They also increase communication channels like advertising and sales promotion to entice brand switch. Green tea has is in the growth stage and we believe that there is a potential for growth given that green tea provides health advantage. Thus this property will attract health conscious people. Ice tea is in its introductory stage, it was recently test marketed in <st1:place w:st="on">Karachi</st1:place> which resulted in a successful response in future it will be coming up with new flavors and has a potential to gain a large market share as soon it is launched nationally</div><div class="A" style="text-align: justify;"><br /></div><h1 align="center" style="text-align: center;"><a href="http://www.blogger.com/post-edit.g?blogID=7060027870662531913&postID=2872520772756005047" name="_Toc184642911"></a><a href="http://www.blogger.com/post-edit.g?blogID=7060027870662531913&postID=2872520772756005047" name="_Toc184633413"><span face="'Arial Black', sans-serif" style="color: red;">PRODUCT LIFE CYCLE STAGES</span></a><span face="'Arial Black', sans-serif" style="color: red;"><o:p></o:p></span></h1><h1><span style="font-size: 8pt;"> </span></h1><div class="MsoNormal" style="text-align: justify;"><br />
</div><table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; border: none; margin-left: 5.4pt; mso-border-alt: solid windowtext .5pt; mso-border-insideh: .5pt solid windowtext; mso-border-insidev: .5pt solid windowtext; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-yfti-tbllook: 480;"><tbody>
<tr> <td style="border: 1pt solid windowtext; mso-border-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 83.15pt;" valign="top" width="111"><div class="MsoNormal" style="text-align: justify;"><b>Tea<o:p></o:p></b></div></td> <td style="border-left: none; border: 1pt solid windowtext; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 88.55pt;" valign="top" width="118"><div class="MsoNormal" style="text-align: justify;"><b>Introductory<o:p></o:p></b></div></td> <td style="border-left: none; border: 1pt solid windowtext; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 88.55pt;" valign="top" width="118"><div class="MsoNormal" style="text-align: justify;"><b>Growth<o:p></o:p></b></div></td> <td style="border-left: none; border: 1pt solid windowtext; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 88.55pt;" valign="top" width="118"><div class="MsoNormal" style="text-align: justify;"><b>Maturity<o:p></o:p></b></div></td> <td style="border-left: none; border: 1pt solid windowtext; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 88.6pt;" valign="top" width="118"><div class="MsoNormal" style="text-align: justify;"><b>Decline<o:p></o:p></b></div></td> </tr>
<tr> <td style="border-top: none; border: 1pt solid windowtext; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 83.15pt;" valign="top" width="111"><div class="MsoNormal" style="text-align: justify;"><b>Dust <o:p></o:p></b></div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 88.55pt;" valign="top" width="118"><div class="MsoNormal" style="text-align: justify;"><br />
</div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 88.55pt;" valign="top" width="118"><div align="center" class="MsoNormal" style="text-align: center;"><b>X<o:p></o:p></b></div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 88.55pt;" valign="top" width="118"><div class="MsoNormal" style="text-align: justify;"><br />
</div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 88.6pt;" valign="top" width="118"><div class="MsoNormal" style="text-align: justify;"><br />
</div></td> </tr>
<tr> <td style="border-top: none; border: 1pt solid windowtext; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 83.15pt;" valign="top" width="111"><div class="MsoNormal" style="text-align: justify;"><b>Leaf<o:p></o:p></b></div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 88.55pt;" valign="top" width="118"><div class="MsoNormal" style="text-align: justify;"><br />
</div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 88.55pt;" valign="top" width="118"><div class="MsoNormal" style="text-align: justify;"><br />
</div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 88.55pt;" valign="top" width="118"><div align="center" class="MsoNormal" style="text-align: center;"><b>X<o:p></o:p></b></div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 88.6pt;" valign="top" width="118"><div class="MsoNormal" style="text-align: justify;"><br />
</div></td> </tr>
<tr> <td style="border-top: none; border: 1pt solid windowtext; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 83.15pt;" valign="top" width="111"><div class="MsoNormal" style="text-align: justify;"><b>Mixture<o:p></o:p></b></div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 88.55pt;" valign="top" width="118"><div class="MsoNormal" style="text-align: justify;"><br />
</div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 88.55pt;" valign="top" width="118"><div class="MsoNormal" style="text-align: justify;"><br />
</div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 88.55pt;" valign="top" width="118"><div align="center" class="MsoNormal" style="text-align: center;"><b>X<o:p></o:p></b></div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 88.6pt;" valign="top" width="118"><div class="MsoNormal" style="text-align: justify;"><br />
</div></td> </tr>
<tr> <td style="border-top: none; border: 1pt solid windowtext; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 83.15pt;" valign="top" width="111"><div class="MsoNormal" style="text-align: justify;"><b>Green Tea<o:p></o:p></b></div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 88.55pt;" valign="top" width="118"><div class="MsoNormal" style="text-align: justify;"><br />
</div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 88.55pt;" valign="top" width="118"><div align="center" class="MsoNormal" style="text-align: center;"><b>X<o:p></o:p></b></div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 88.55pt;" valign="top" width="118"><div class="MsoNormal" style="text-align: justify;"><br />
</div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 88.6pt;" valign="top" width="118"><div class="MsoNormal" style="text-align: justify;"><br />
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</div><h1 align="center" style="text-align: center;"><span face="'Arial Black', sans-serif" style="color: red;">COMPETITOR’S ANALYSIS<o:p></o:p></span></h1><div class="MsoNormal"><br />
</div><div class="MsoNormal" style="line-height: 150%; text-align: justify;">The tea industry is divided into two segments. They are:<o:p></o:p></div><div class="MsoNormal" style="line-height: 150%; margin-left: 0.5in; mso-list: l4 level1 lfo13; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;"><span style="font-family: Wingdings;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span>Branded Tea<o:p></o:p></div><div class="MsoNormal" style="line-height: 150%; margin-left: 0.5in; mso-list: l45 level1 lfo14; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;"><span style="font-family: Wingdings;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span>Unbranded Tea<o:p></o:p></div><div class="MsoBodyText2">Tapal is facing a tough competition from both the segments as the unbranded tea has almost half the share of the total tea industry.<b><i> </i></b>The current tea imports are 140,000 tons.</div><div class="MsoNormal" style="text-align: justify;">The major competitor for Tapal is Lipton especially as the sales competition from this brand in the tea industry is getting cut throat. Tapal is a clear market follower in all over <st1:place w:st="on">Pakistan</st1:place> as it caters to all the areas rural and urban alike. Lipton Yellow Label is definitely a market leader claiming that it is a premium top of the line product with “a sign of good taste”. But Tapal is the market follower in branded tea.<o:p></o:p></div><div class="MsoNormal" style="text-align: justify;">However Tapal has countered this competition strategically by creating positioning and brand pull in customers mind so that they have a separate identity of their own. Catchy slogans like <b>“JAISE CHAHO JEEO”</b> for Tapal Danedar, focusing on the free and radiant spirits of the youth which has also been tagged along with “<b>ZINDAGI MAIN BHARO NAYA RANG”</b>. <b>“MUKAMAL GHAR MUKAMAL CHAI” </b>is<b> </b>the slogan for Family Mixture, which positions on the completeness and togetherness of the family and position Tapal as an integral part of the Family.<o:p></o:p></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><b><span style="font-family: Cambria, serif; font-size: 13pt;">Step 4: SWOT (</span></b><b><span style="font-family: Cambria, serif; font-size: 13pt;">comparison of strengths, weaknesses, opportunities, and threats)<o:p></o:p></span></b></div><h1 align="center" style="text-align: center;"><span face="'Arial Black', sans-serif" style="color: red;">SWOT A</span><span face="'Arial Black', sans-serif" style="color: red;">NALYSIS OF TAPAL<o:p></o:p></span></h1><div class="MsoNormal"><br /></div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="MsoNormal" style="text-align: justify;"><b><u><span style="font-size: 14pt;">Strengths<o:p></o:p></span></u></b></div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="MsoNormal" style="margin-left: 0.5in; mso-list: l20 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;"><span style="font-family: Wingdings;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span>Continuous innovation for increased customer value, for example: </div><div class="MsoNormal" style="margin-left: 1in; mso-list: l20 level2 lfo1; text-align: justify; text-indent: -0.5in;"><span style="font-family: 'Courier New';">o<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span>First to introduce soft pack in the country, </div><div class="MsoNormal" style="margin-left: 1in; mso-list: l20 level2 lfo1; text-align: justify; text-indent: -0.5in;"><span style="font-family: 'Courier New';">o<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span>The pioneers of introducing Jasmine Green Tea in <st1:place w:st="on">Pakistan</st1:place>.</div><div class="MsoNormal" style="margin-left: 1in; mso-list: l20 level2 lfo1; text-align: justify; text-indent: -0.5in;"><span style="font-family: 'Courier New';">o<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span>The only company to introduce round-tea bags in <st1:place w:st="on">Pakistan</st1:place>.</div><div class="MsoNormal" style="margin-left: 0.75in; mso-list: l20 level2 lfo1; text-align: justify; text-indent: -0.25in;"><span style="font-family: 'Courier New';">o<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span> The only company to develop an entirely new blend and category (the mixture of leaf & dust).<o:p></o:p></div><div class="MsoNormal" style="margin-left: 0.5in; mso-list: l20 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;"><span style="font-family: Wingdings;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span>Tapal is one company that is catering to the needs of all segments of the society. </div><div class="MsoNormal" style="margin-left: 0.5in; mso-list: l20 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;"><span style="font-family: Wingdings;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span>Export</div><div class="MsoNormal" style="margin-left: 0.5in; mso-list: l20 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;"><span style="font-family: Wingdings;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span>Tea cultivation</div><div class="MsoNormal" style="margin-left: 0.5in; mso-list: l20 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;"><span style="font-family: Wingdings;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span>Strong R&D team</div><div class="MsoNormal" style="margin-left: 0.5in; mso-list: l20 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;"><span style="font-family: Wingdings;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span>Brand sponsored shows such as musical concerts and cricket tournaments.</div><div class="MsoSubtitle" style="margin-left: 0.5in; mso-list: l20 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;"><span style="font-family: Wingdings; font-size: 12pt;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><span style="font-size: 12pt;">Good brand awareness in the local target market.<o:p></o:p></span></div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="MsoNormal" style="text-align: justify;"><b><u><span style="font-size: 14pt;">Weaknesses<o:p></o:p></span></u></b></div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="MsoNormal" style="margin-left: 0.5in; mso-list: l52 level1 lfo2; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;"><span style="font-family: Wingdings;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span>It is a major hurdle for Tapal to position its tea abroad in the minds of the consumers and encourage them to indulge in brand switching.</div><div class="MsoNormal" style="margin-left: 0.5in; mso-list: l52 level1 lfo2; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;"><span style="font-family: Wingdings;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span>Have to import some of their products from other countries, which increase their costs.</div><div class="MsoNormal" style="margin-left: 0.5in; mso-list: l52 level1 lfo2; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;"><span style="font-family: Wingdings;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span>Most of the sales are on cash, problem for the distributor then they can switch to competitors.</div><div class="MsoNormal" style="margin-left: 0.5in; mso-list: l52 level1 lfo2; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;"><span style="font-family: Wingdings;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span>Tight quality control procedures lead to higher costs and its time consuming and often discontent the suppliers.</div><div class="MsoNormal" style="margin-left: 0.25in; text-align: justify;"><br />
</div><div class="MsoNormal" style="text-align: justify;"><b><u><span style="font-size: 14pt;">Opportunities <o:p></o:p></span></u></b></div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="MsoNormal" style="margin-left: 0.5in; mso-list: l52 level1 lfo2; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;"><span style="font-family: Wingdings;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span>In the long run there is going to be a lucrative market for Ice-Tea and flavored tea.</div><div class="MsoNormal" style="margin-left: 0.5in; mso-list: l52 level1 lfo2; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;"><span style="font-family: Wingdings;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span>The market growth of the tea-bag market because of it being easy to use.</div><div class="MsoNormal" style="margin-left: 0.5in; mso-list: l52 level1 lfo2; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;"><span style="font-family: Wingdings;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span>Customers are more attracted towards strong taste and quality of tea offered by tea providers.</div><div class="MsoNormal" style="margin-left: 0.5in; mso-list: l52 level1 lfo2; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;"><span style="font-family: Wingdings;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span>There are markets in <st1:place w:st="on">Punjab</st1:place>, N.W.F.P and Balochistan, which are not as yet explored by competition.</div><div class="MsoNormal" style="margin-left: 0.5in; mso-list: l52 level1 lfo2; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;"><span style="font-family: Wingdings;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span>Duty free tea import from <st1:country-region w:st="on">Sri Lanka</st1:country-region> and <st1:country-region w:st="on">Bangladesh</st1:country-region> and <st1:place w:st="on">India</st1:place>.</div><div class="MsoNormal" style="margin-left: 0.5in; mso-list: l52 level1 lfo2; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;"><span style="font-family: Wingdings;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span>Green tea market is growing.</div><div class="MsoNormal" style="text-align: justify;"><br /></div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="MsoNormal" style="text-align: justify;"><b><u><span style="font-size: 14pt;">Threats<o:p></o:p></span></u></b></div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="MsoNormal" style="margin-left: 0.5in; mso-list: l52 level1 lfo2; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;"><span style="font-family: Wingdings;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span>Strong marketing campaigns of Unilever makes it extremely difficult for Tapal to counter-attack because of low budgets.</div><div class="MsoNormal" style="margin-left: 0.5in; mso-list: l52 level1 lfo2; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;"><span style="font-family: Wingdings;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span>Unilever as a more established brand name than Tapal world wide.</div><div class="MsoNormal" style="margin-left: 0.5in; mso-list: l52 level1 lfo2; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;"><span style="font-family: Wingdings;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span>High import duties encourage smugglers of tea to grow.</div><div class="MsoNormal" style="margin-left: 0.5in; mso-list: l52 level1 lfo2; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;"><span style="font-family: Wingdings;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span>The unstable rules and regulation of the government hinders the tea companies.</div><div class="MsoNormal" style="margin-left: 0.5in; mso-list: l52 level1 lfo2; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;"><span style="font-family: Wingdings;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span>Due to climatic conditions, when the weather of <st1:place w:st="on">Pakistan</st1:place> is mostly hot; consumers would prefer soft drinks over tea. </div><h1><span style="color: red; font-family: 'Times New Roman', serif;"> </span></h1><div class="MsoNormal" style="text-align: justify;"><b><span style="font-family: Cambria, serif; font-size: 13pt;">Step 5 & 6: Strategy implementation & Strategic control</span></b><span style="font-family: Cambria, serif; font-size: 13pt;"><o:p></o:p></span></div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="MsoNormal" style="text-align: justify;">We will be using the Boston Consulting Group Approach, which is the BCG Growth-Share Matrix to analyze the situation at Tapal. This portfolio takes into account two important dimensions of the market:<o:p></o:p></div><div class="MsoNormal" style="margin-left: 0.5in; mso-list: l30 level1 lfo7; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;"><span style="font-family: Wingdings;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span>The Market Growth Rate<o:p></o:p></div><div class="MsoNormal" style="margin-left: 0.5in; mso-list: l3 level1 lfo8; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;"><span style="font-family: Wingdings;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span>The Market Share<o:p></o:p></div><h4 align="center" style="line-height: 150%; text-align: center;"><a href="http://www.blogger.com/post-edit.g?blogID=7060027870662531913&postID=2872520772756005047" name="_Toc184642922"></a><a href="http://www.blogger.com/post-edit.g?blogID=7060027870662531913&postID=2872520772756005047" name="_Toc184633424"><span face="'Arial Black', sans-serif" style="color: red;">MARKET SEGMENTATION</span></a><span face="'Arial Black', sans-serif" style="color: red;"> STRATEGY</span><i><o:p></o:p></i></h4><table align="left" border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; border: none; margin-left: 6.75pt; margin-right: 6.75pt; mso-border-alt: solid windowtext .5pt; mso-border-insideh: .5pt solid windowtext; mso-border-insidev: .5pt solid windowtext; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-table-anchor-horizontal: margin; mso-table-anchor-vertical: paragraph; mso-table-left: center; mso-table-lspace: 9.0pt; mso-table-rspace: 9.0pt; mso-table-top: 3.45pt; mso-yfti-tbllook: 480; width: 100%;"><tbody>
<tr> <td style="border-bottom: 1pt solid black; border-left: 1pt solid windowtext; border-right: 1pt solid black; border-style: solid; border-top: 1pt windowtext; mso-border-bottom-alt: black .75pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: black .75pt; mso-border-style-alt: solid; mso-border-top-alt: windowtext .5pt; padding: 0in 5.4pt; width: 26.1%;" width="26%"><div class="MsoSubtitle" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"><i>TAPAL<o:p></o:p></i></div></td> <td style="border-bottom: 1pt solid black; border-left: none; border-right: 1pt solid windowtext; border-top: 1pt solid windowtext; mso-border-alt: solid windowtext .5pt; mso-border-bottom-alt: solid black .75pt; mso-border-left-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 9.86%;" width="9%"><div align="center" class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: center;"><b><i><span style="font-size: 10pt; line-height: 150%;">Age<o:p></o:p></span></i></b></div></td> <td style="border-bottom: 1pt solid black; border-left: none; border-right: 1pt solid windowtext; border-top: 1pt solid windowtext; mso-border-alt: solid windowtext .5pt; mso-border-bottom-alt: solid black .75pt; mso-border-left-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 19.7%;" width="19%"><h2 align="center" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: center;"><span style="font-family: 'Times New Roman', serif; font-size: 10pt; line-height: 150%;">Occupation<o:p></o:p></span></h2></td> <td style="border-bottom: 1pt solid black; border-left: none; border-right: 1pt solid windowtext; border-top: 1pt solid windowtext; mso-border-alt: solid windowtext .5pt; mso-border-bottom-alt: solid black .75pt; mso-border-left-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 22.16%;" width="22%"><div class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"><br />
</div><div align="center" class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: center;"><b><i><span style="font-size: 10pt; line-height: 150%;">Lifestyle<o:p></o:p></span></i></b></div><div class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"><br />
</div></td> <td style="border-bottom: 1pt solid black; border-left: none; border-right: 1pt solid windowtext; border-top: 1pt solid windowtext; mso-border-alt: solid windowtext .5pt; mso-border-bottom-alt: solid black .75pt; mso-border-left-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 22.16%;" width="22%"><div align="center" class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: center;"><b><i><span style="font-size: 10pt; line-height: 150%;">End Users<o:p></o:p></span></i></b></div></td> </tr>
<tr> <td style="border-bottom: 1pt solid windowtext; border-left: 1pt solid windowtext; border-right: 1pt solid black; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-right-alt: solid black .75pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 26.1%;" valign="top" width="26%"><h1 style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;"><a href="http://www.blogger.com/post-edit.g?blogID=7060027870662531913&postID=2872520772756005047" name="_Toc184642924"></a><a href="http://www.blogger.com/post-edit.g?blogID=7060027870662531913&postID=2872520772756005047" name="_Toc184633426"><span style="font-family: 'Times New Roman', serif; font-size: 9pt;">Tapal Danedar</span></a><span style="font-family: 'Times New Roman', serif; font-size: 9pt;"><o:p></o:p></span></h1></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 9.86%;" valign="top" width="9%"><h3 style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;"><a href="http://www.blogger.com/post-edit.g?blogID=7060027870662531913&postID=2872520772756005047" name="_Toc184642925"></a><a href="http://www.blogger.com/post-edit.g?blogID=7060027870662531913&postID=2872520772756005047" name="_Toc184633427"><span style="font-size: 9pt; font-weight: normal; line-height: 150%;">25-65</span></a><span style="font-size: 9pt; font-weight: normal; line-height: 150%;"><o:p></o:p></span></h3></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 19.7%;" valign="top" width="19%"><h3 style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;"><a href="http://www.blogger.com/post-edit.g?blogID=7060027870662531913&postID=2872520772756005047" name="_Toc184642926"></a><a href="http://www.blogger.com/post-edit.g?blogID=7060027870662531913&postID=2872520772756005047" name="_Toc184633428"><span style="font-family: 'Times New Roman', serif; font-size: 9pt; font-weight: normal; line-height: 150%;">House wives</span></a><span style="font-family: 'Times New Roman', serif; font-size: 9pt; font-weight: normal; line-height: 150%;"><o:p></o:p></span></h3></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 22.16%;" valign="top" width="22%"><h3 style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;"><span style="font-family: 'Times New Roman', serif; font-size: 9pt; font-weight: normal; line-height: 150%;"> <a href="http://www.blogger.com/post-edit.g?blogID=7060027870662531913&postID=2872520772756005047" name="_Toc184642927"></a><a href="http://www.blogger.com/post-edit.g?blogID=7060027870662531913&postID=2872520772756005047" name="_Toc184633429">Housewives</a><o:p></o:p></span></h3></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 22.16%;" valign="top" width="22%"><h3 style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;"><a href="http://www.blogger.com/post-edit.g?blogID=7060027870662531913&postID=2872520772756005047" name="_Toc184642928"></a><a href="http://www.blogger.com/post-edit.g?blogID=7060027870662531913&postID=2872520772756005047" name="_Toc184633430"><span style="font-family: 'Times New Roman', serif; font-size: 9pt; font-weight: normal; line-height: 150%;">Households/offices</span></a><span style="font-family: 'Times New Roman', serif; font-size: 9pt; font-weight: normal; line-height: 150%;"><o:p></o:p></span></h3></td> </tr>
<tr> <td style="border-bottom: 1pt solid windowtext; border-left: 1pt solid windowtext; border-right: 1pt solid black; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-right-alt: solid black .75pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 26.1%;" valign="top" width="26%"><div class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;"><b><span style="font-size: 9pt; line-height: 150%;">Tapal family mixture<o:p></o:p></span></b></div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 9.86%;" valign="top" width="9%"><div class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;"><br />
</div><div class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;"><span style="font-size: 9pt; line-height: 150%;">25-50<o:p></o:p></span></div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 19.7%;" valign="top" width="19%"><div class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;"><br />
</div><div class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;"><span style="font-size: 9pt; line-height: 150%;">House wives<o:p></o:p></span></div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 22.16%;" valign="top" width="22%"><div class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"><span style="font-size: 9pt; line-height: 150%;">Female who pride themselves in family values & cohesiveness.<o:p></o:p></span></div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 22.16%;" valign="top" width="22%"><div class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;"><span style="font-size: 9pt; line-height: 150%;">Households<o:p></o:p></span></div></td> </tr>
<tr style="height: 11.25pt; mso-yfti-irow: 3;"> <td style="border-bottom: 1pt solid windowtext; border-left: 1pt solid windowtext; border-right: 1pt solid black; border-top: none; height: 11.25pt; mso-border-alt: solid windowtext .5pt; mso-border-right-alt: solid black .75pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 26.1%;" valign="top" width="26%"><div class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;"><b><span style="font-size: 9pt; line-height: 150%;">Tapal safari chai<o:p></o:p></span></b></div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 11.25pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 9.86%;" valign="top" width="9%"><div class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;"><span style="font-size: 9pt; line-height: 150%;">18-30<o:p></o:p></span></div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 11.25pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 19.7%;" valign="top" width="19%"><div class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;"><span style="font-size: 9pt; line-height: 150%;">Athletes<o:p></o:p></span></div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 11.25pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 22.16%;" valign="top" width="22%"><div class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"><span style="font-size: 9pt; line-height: 150%;">Young, adventurous & energetic individuals <o:p></o:p></span></div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 11.25pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 22.16%;" valign="top" width="22%"><div class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;"><span style="font-size: 9pt; line-height: 150%;">Athletes<o:p></o:p></span></div></td> </tr>
<tr> <td style="border-bottom: 1pt solid windowtext; border-left: 1pt solid windowtext; border-right: 1pt solid black; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-right-alt: solid black .75pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 26.1%;" valign="top" width="26%"><div class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;"><b><span style="font-size: 9pt; line-height: 150%;">Mezban premier dust<o:p></o:p></span></b></div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 9.86%;" valign="top" width="9%"><div class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;"><span style="font-size: 9pt; line-height: 150%;">13-75<o:p></o:p></span></div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 19.7%;" valign="top" width="19%"><div class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;"><span style="font-size: 9pt; line-height: 150%;">Housewives<o:p></o:p></span></div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 22.16%;" valign="top" width="22%"><div class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"><span style="font-size: 9pt; line-height: 150%;">Interior Sindhi families who pride in smooth house hold running, family bondage, hospitality, 'mehman nawazee' & quality servings <o:p></o:p></span></div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 22.16%;" valign="top" width="22%"><div class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;"><span style="font-size: 9pt; line-height: 150%;">Dhabbas/ Households<o:p></o:p></span></div></td> </tr>
<tr style="height: 12.6pt; mso-yfti-irow: 5;"> <td style="border-bottom: 1pt solid windowtext; border-left: 1pt solid windowtext; border-right: 1pt solid black; border-top: none; height: 12.6pt; mso-border-alt: solid windowtext .5pt; mso-border-right-alt: solid black .75pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 26.1%;" valign="top" width="26%"><div class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;"><b><span style="font-size: 9pt; line-height: 150%;">Tapal special teabags<o:p></o:p></span></b></div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 12.6pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 9.86%;" valign="top" width="9%"><div class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;"><span style="font-size: 9pt; line-height: 150%;">18-35<o:p></o:p></span></div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 12.6pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 19.7%;" valign="top" width="19%"><div class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;"><span style="font-size: 9pt; line-height: 150%;">Professionals<o:p></o:p></span></div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 12.6pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 22.16%;" valign="top" width="22%"><div class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"><span style="font-size: 9pt; line-height: 150%;">Active, busy & working consumers younger in age who seek convenience & in their busy lifestyles<o:p></o:p></span></div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 12.6pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 22.16%;" valign="top" width="22%"><div class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;"><span style="font-size: 9pt; line-height: 150%;">Travelers/ workplace<o:p></o:p></span></div></td> </tr>
<tr style="height: 3.5pt; mso-yfti-irow: 6;"> <td style="border-bottom: 1pt solid windowtext; border-left: 1pt solid windowtext; border-right: 1pt solid black; border-top: none; height: 3.5pt; mso-border-alt: solid windowtext .5pt; mso-border-right-alt: solid black .75pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 26.1%;" valign="top" width="26%"><div class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;"><b><span style="font-size: 9pt; line-height: 150%;">Jasmine green tea <o:p></o:p></span></b></div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 3.5pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 9.86%;" valign="top" width="9%"><div class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;"><span style="font-size: 9pt; line-height: 150%;">22+<o:p></o:p></span></div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 3.5pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 19.7%;" valign="top" width="19%"><div class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;"><span style="font-size: 9pt; line-height: 150%;">House wives<o:p></o:p></span></div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 3.5pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 22.16%;" valign="top" width="22%"><div class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"><span style="font-size: 9pt; line-height: 150%;">Health conscious, dieting females. <o:p></o:p></span></div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 3.5pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 22.16%;" valign="top" width="22%"><div class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;"><span style="font-size: 9pt; line-height: 150%;">Households/ Offices<o:p></o:p></span></div></td> </tr>
<tr style="height: 3.5pt; mso-yfti-irow: 7;"> <td style="border-bottom: 1pt solid windowtext; border-left: 1pt solid windowtext; border-right: 1pt solid black; border-top: none; height: 3.5pt; mso-border-alt: solid windowtext .5pt; mso-border-right-alt: solid black .75pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 26.1%;" valign="top" width="26%"><div class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;"><br />
</div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 3.5pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 9.86%;" valign="top" width="9%"><div class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;"><br />
</div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 3.5pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 19.7%;" valign="top" width="19%"><div class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;"><br />
</div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 3.5pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 22.16%;" valign="top" width="22%"><div class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;"><br />
</div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 3.5pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 22.16%;" valign="top" width="22%"><div class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;"><br />
</div></td> </tr>
<tr style="height: 3.5pt; mso-yfti-irow: 8;"> <td style="border-bottom: 1pt solid windowtext; border-left: 1pt solid windowtext; border-right: 1pt solid black; border-top: none; height: 3.5pt; mso-border-alt: solid windowtext .5pt; mso-border-right-alt: solid black .75pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 26.1%;" valign="top" width="26%"><div class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;"><b><span style="font-size: 9pt; line-height: 150%;">Tezdum<o:p></o:p></span></b></div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 3.5pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 9.86%;" valign="top" width="9%"><div class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;"><span style="font-size: 9pt; line-height: 150%;">25+<o:p></o:p></span></div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 3.5pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 19.7%;" valign="top" width="19%"><div class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;"><span style="font-size: 9pt; line-height: 150%;">Farmers/Athletes<o:p></o:p></span></div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 3.5pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 22.16%;" valign="top" width="22%"><div class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly;"><span style="font-size: 9pt; line-height: 150%;">Vigorous/energetic<o:p></o:p></span></div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 3.5pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 22.16%;" valign="top" width="22%"><div class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;"><span style="font-size: 9pt; line-height: 150%;">Dhabbas/ Households<o:p></o:p></span></div></td> </tr>
<tr style="height: 3.5pt; mso-yfti-irow: 9;"> <td style="border-bottom: 1pt solid windowtext; border-left: 1pt solid windowtext; border-right: 1pt solid black; border-top: none; height: 3.5pt; mso-border-alt: solid windowtext .5pt; mso-border-right-alt: solid black .75pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 26.1%;" valign="top" width="26%"><div class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;"><b><span style="font-size: 9pt; line-height: 150%;">Chenak Dust<o:p></o:p></span></b></div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 3.5pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 9.86%;" valign="top" width="9%"><div class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;"><span style="font-size: 9pt; line-height: 150%;">25+<o:p></o:p></span></div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 3.5pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 19.7%;" valign="top" width="19%"><div class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;"><span style="font-size: 9pt; line-height: 150%;">Housewives/ Blue-collar workers<o:p></o:p></span></div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 3.5pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 22.16%;" valign="top" width="22%"><div class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;"><span style="font-size: 9pt; line-height: 150%;">Strong <o:p></o:p></span></div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 3.5pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 22.16%;" valign="top" width="22%"><div class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;"><span style="font-size: 9pt; line-height: 150%;">Households/ Offices<o:p></o:p></span></div></td> </tr>
<tr style="height: 3.5pt; mso-yfti-irow: 10; mso-yfti-lastrow: yes;"> <td style="border-bottom: 1pt solid windowtext; border-left: 1pt solid windowtext; border-right: 1pt solid black; border-top: none; height: 3.5pt; mso-border-bottom-alt: windowtext .5pt; mso-border-left-alt: windowtext .5pt; mso-border-right-alt: black .75pt; mso-border-style-alt: solid; mso-border-top-alt: solid black .75pt; padding: 0in 5.4pt; width: 26.1%;" valign="top" width="26%"><div class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;"><b><span style="font-size: 9pt; line-height: 150%;">Ice tea<o:p></o:p></span></b></div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 3.5pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.4pt; width: 9.86%;" valign="top" width="9%"><div class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;"><span style="font-size: 9pt; line-height: 150%;">18-35<o:p></o:p></span></div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 3.5pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.4pt; width: 19.7%;" valign="top" width="19%"><div class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;"><span style="font-size: 9pt; line-height: 150%;">Students<o:p></o:p></span></div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 3.5pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.4pt; width: 22.16%;" valign="top" width="22%"><div class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;"><span style="font-size: 9pt; line-height: 150%;">Outgoing, active<o:p></o:p></span></div></td> <td style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 3.5pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.4pt; width: 22.16%;" valign="top" width="22%"><div class="MsoNormal" style="line-height: 150%; mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: center; mso-element-top: 3.45pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: justify;"><span style="font-size: 9pt; line-height: 150%;">Restaurants/cafes<o:p></o:p></span></div></td> </tr>
</tbody></table><h1 align="center" style="text-align: center;"> <a href="http://www.blogger.com/post-edit.g?blogID=7060027870662531913&postID=2872520772756005047" name="_Toc184642929"></a></h1><h1><span face="'Arial Black', sans-serif" style="color: red;">MARKET P</span><span face="'Arial Black', sans-serif" style="color: red;">OSITIONING STRATEGY<o:p></o:p></span></h1><div align="center"><table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-bottom-style: none; border-collapse: collapse; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; border: none; margin-left: -21.65pt; width: 408px;"><tbody>
<tr style="height: 21.3pt; mso-row-margin-right: 1.25in; mso-yfti-firstrow: yes; mso-yfti-irow: 0;"> <td colspan="2" style="border: 1pt solid black; height: 21.3pt; mso-border-alt: solid black .75pt; padding: 0in 5.4pt; width: 92pt;" valign="top" width="123"><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><b>Brands<o:p></o:p></b></div></td> <td colspan="2" style="border-left: none; border: 1pt solid black; height: 21.3pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; padding: 0in 5.4pt; width: 124.05pt;" valign="top" width="165"><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><b><i>Positioning<o:p></o:p></i></b></div></td> <td style="border: none; mso-cell-special: placeholder; padding: 0in;" width="120"><div class="MsoNormal"><br />
</div></td> </tr>
<tr style="height: 41.85pt; mso-row-margin-right: 1.25in; mso-yfti-irow: 1;"> <td colspan="2" style="border-top: none; border: 1pt solid black; height: 41.85pt; mso-border-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.4pt; width: 92pt;" valign="top" width="123"><h1 style="text-align: justify;"><a href="http://www.blogger.com/post-edit.g?blogID=7060027870662531913&postID=2872520772756005047" name="_Toc184642930"></a><a href="http://www.blogger.com/post-edit.g?blogID=7060027870662531913&postID=2872520772756005047" name="_Toc184633432"><span style="font-family: 'Times New Roman', serif; font-size: 9pt; font-weight: normal;">Tapal Danedar</span></a><span style="font-family: 'Times New Roman', serif; font-size: 9pt; font-weight: normal;"><o:p></o:p></span></h1></td> <td colspan="2" style="border-bottom: 1pt solid black; border-left: none; border-right: 1pt solid black; border-top: none; height: 41.85pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.4pt; width: 124.05pt;" valign="top" width="165"><div class="MsoNormal" style="text-align: justify;"><b><i><span style="font-size: 9pt;">'Aur Kiya Chahiye'<o:p></o:p></span></i></b></div><div class="MsoNormal" style="text-align: justify;"><i><span style="font-size: 9pt;">Fulfilling<o:p></o:p></span></i></div><div class="MsoNormal" style="text-align: justify;"><i><span style="font-size: 9pt;">Unmatched<o:p></o:p></span></i></div><div class="MsoNormal" style="text-align: justify;"><i><span style="font-size: 9pt;">Wholesome</span></i><i><span style="font-size: 9pt;"><o:p></o:p></span></i></div></td> <td style="border: none; mso-cell-special: placeholder; padding: 0in;" width="120"><div class="MsoNormal"><br />
</div></td> </tr>
<tr style="height: 73pt; mso-row-margin-right: 1.25in; mso-yfti-irow: 2;"> <td colspan="2" style="border-top: none; border: 1pt solid black; height: 73pt; mso-border-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.4pt; width: 92pt;" valign="top" width="123"><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="font-size: 9pt; line-height: 150%;">Tapal family mixture<o:p></o:p></span></div></td> <td colspan="2" style="border-bottom: 1pt solid black; border-left: none; border-right: 1pt solid black; border-top: none; height: 73pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.4pt; width: 124.05pt;" valign="top" width="165"><div class="MsoNormal" style="line-height: 150%;"><b><i><span style="font-size: 9pt; line-height: 150%;">'Mukammal Chai, mukammal Ghar'<o:p></o:p></span></i></b></div><div class="MsoNormal"><i><span style="font-size: 9pt;">Family bonding<o:p></o:p></span></i></div><div class="MsoNormal"><i><span style="font-size: 9pt;">Traditional<o:p></o:p></span></i></div><div class="MsoNormal"><i><span style="font-size: 9pt;">Expressive<o:p></o:p></span></i></div><div class="MsoNormal"><i><span style="font-size: 9pt;">Totality<o:p></o:p></span></i></div></td> <td style="border: none; mso-cell-special: placeholder; padding: 0in;" width="120"><div class="MsoNormal"><br />
</div></td> </tr>
<tr style="height: 11.4pt; mso-row-margin-right: 1.25in; mso-yfti-irow: 3;"> <td colspan="2" style="border-top: none; border: 1pt solid black; height: 11.4pt; mso-border-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.4pt; width: 92pt;" valign="top" width="123"><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="font-size: 9pt; line-height: 150%;">Tapal safari chai<o:p></o:p></span></div></td> <td colspan="2" style="border-bottom: 1pt solid black; border-left: none; border-right: 1pt solid black; border-top: none; height: 11.4pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.4pt; width: 124.05pt;" valign="top" width="165"><div class="MsoNormal" style="text-align: justify;"><i><span style="font-size: 9pt;">Energetic<o:p></o:p></span></i></div><div class="MsoNormal" style="text-align: justify;"><i><span style="font-size: 9pt;">Adventurous<o:p></o:p></span></i></div></td> <td style="border: none; mso-cell-special: placeholder; padding: 0in;" width="120"><div class="MsoNormal"><br />
</div></td> </tr>
<tr style="height: 73pt; mso-row-margin-right: 1.25in; mso-yfti-irow: 4;"> <td colspan="2" style="border-top: none; border: 1pt solid black; height: 73pt; mso-border-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.4pt; width: 92pt;" valign="top" width="123"><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="font-size: 9pt; line-height: 150%;">Mezban premier dust<o:p></o:p></span></div></td> <td colspan="2" style="border-bottom: 1pt solid black; border-left: none; border-right: 1pt solid black; border-top: none; height: 73pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.4pt; width: 124.05pt;" valign="top" width="165"><div class="MsoNormal" style="line-height: 150%;"><b><i><span style="font-size: 9pt; line-height: 150%;">Rishtoon jee shaan, rishtoon jee maan<o:p></o:p></span></i></b></div><div class="MsoNormal"><i><span style="font-size: 9pt;">Welcoming<o:p></o:p></span></i></div><div class="MsoNormal"><i><span style="font-size: 9pt;">Homely<o:p></o:p></span></i></div><div class="MsoNormal"><i><span style="font-size: 9pt;">Togetherness<o:p></o:p></span></i></div><div class="MsoNormal"><i><span style="font-size: 9pt;">Hospitality</span></i><i><span style="font-size: 9pt;"><o:p></o:p></span></i></div></td> <td style="border: none; mso-cell-special: placeholder; padding: 0in;" width="120"><div class="MsoNormal"><br />
</div></td> </tr>
<tr style="height: 45.2pt; mso-row-margin-right: 1.25in; mso-yfti-irow: 5;"> <td colspan="2" style="border-top: none; border: 1pt solid black; height: 45.2pt; mso-border-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.4pt; width: 92pt;" valign="top" width="123"><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="font-size: 9pt; line-height: 150%;">Tapal special teabags<o:p></o:p></span></div></td> <td colspan="2" style="border-bottom: 1pt solid black; border-left: none; border-right: 1pt solid black; border-top: none; height: 45.2pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.4pt; width: 124.05pt;" valign="top" width="165"><div class="MsoNormal" style="text-align: justify;"><i><span style="font-size: 9pt;">Conveneience<o:p></o:p></span></i></div><div class="MsoNormal" style="text-align: justify;"><i><span style="font-size: 9pt;">Promptness<o:p></o:p></span></i></div><div class="MsoNormal" style="text-align: justify;"><i><span style="font-size: 9pt;">Speediness<o:p></o:p></span></i></div></td> <td style="border: none; mso-cell-special: placeholder; padding: 0in;" width="120"><div class="MsoNormal"><br />
</div></td> </tr>
<tr style="height: 3.55pt; mso-row-margin-right: 1.25in; mso-yfti-irow: 6;"> <td colspan="2" style="border-top: none; border: 1pt solid black; height: 3.55pt; mso-border-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.4pt; width: 92pt;" valign="top" width="123"><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="font-size: 9pt; line-height: 150%;">Tapal jasmine green tea<o:p></o:p></span></div></td> <td colspan="2" style="border-bottom: 1pt solid black; border-left: none; border-right: 1pt solid black; border-top: none; height: 3.55pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.4pt; width: 124.05pt;" valign="top" width="165"><div class="MsoNormal"><i><span style="font-size: 9pt;">Heatlth consciousness<o:p></o:p></span></i></div><div class="MsoNormal"><i><span style="font-size: 9pt;">Style<o:p></o:p></span></i></div><div class="MsoNormal"><i><span style="font-size: 9pt;">Cosistency<o:p></o:p></span></i></div></td> <td style="border: none; mso-cell-special: placeholder; padding: 0in;" width="120"><div class="MsoNormal"><br />
</div></td> </tr>
<tr style="height: 3.55pt; mso-row-margin-right: 1.25in; mso-yfti-irow: 7;"> <td colspan="2" style="border-top: none; border: 1pt solid black; height: 3.55pt; mso-border-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.4pt; width: 92pt;" valign="top" width="123"><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="font-size: 9pt; line-height: 150%;">Tezdum<o:p></o:p></span></div></td> <td colspan="2" style="border-bottom: 1pt solid black; border-left: none; border-right: 1pt solid black; border-top: none; height: 3.55pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.4pt; width: 124.05pt;" valign="top" width="165"><div class="MsoNormal" style="text-align: justify;"><i><span style="font-size: 9pt;">Fast paced<o:p></o:p></span></i></div><div class="MsoNormal" style="text-align: justify;"><i><span style="font-size: 9pt;">Energezing<o:p></o:p></span></i></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><i><span style="font-size: 9pt; line-height: 150%;">Refreshing<o:p></o:p></span></i></div></td> <td style="border: none; mso-cell-special: placeholder; padding: 0in;" width="120"><div class="MsoNormal"><br />
</div></td> </tr>
<tr style="height: 21.15pt; mso-row-margin-right: 1.25in; mso-yfti-irow: 8;"> <td colspan="2" style="border-top: none; border: 1pt solid black; height: 21.15pt; mso-border-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.4pt; width: 92pt;" valign="top" width="123"><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><i><span style="font-size: 9pt; line-height: 150%;">Chenak dust<o:p></o:p></span></i></div></td> <td colspan="2" style="border-bottom: 1pt solid black; border-left: none; border-right: 1pt solid black; border-top: none; height: 21.15pt; mso-border-alt: solid black .75pt; mso-border-left-alt: solid black .75pt; mso-border-top-alt: solid black .75pt; padding: 0in 5.4pt; width: 124.05pt;" valign="top" width="165"><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><i><span style="font-size: 9pt; line-height: 150%;">Availability<o:p></o:p></span></i></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><i><span style="font-size: 9pt; line-height: 150%;">Strength<o:p></o:p></span></i></div></td> <td style="border-bottom: solid windowtext 1.0pt; border: none; mso-cell-special: placeholder;" width="120"><div class="MsoNormal"><br />
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<tr style="height: 31.45pt; mso-row-margin-left: 85.55pt; mso-yfti-irow: 9; mso-yfti-lastrow: yes;"> <td style="border: none; mso-cell-special: placeholder; padding: 0in;" width="114"><div class="MsoNormal"><br />
</div></td> <td colspan="2" style="border-top: none; border: 1pt solid windowtext; height: 31.45pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 94.5pt;" valign="top" width="126"><div class="MsoBodyText2" style="line-height: 150%; tab-stops: 87.0pt;"><span style="font-size: 9pt; line-height: 150%;">Ice tea</span> </div></td> <td colspan="2" style="border-bottom: 1pt solid windowtext; border-left: none; border-right: 1pt solid windowtext; border-top: none; height: 31.45pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt; width: 1.75in;" valign="top" width="168"><div class="MsoBodyText2" style="line-height: 150%; tab-stops: 87.0pt;"><b><span style="font-size: 9pt; line-height: 150%;">Chill karo<o:p></o:p></span></b></div><div class="MsoBodyText2" style="line-height: 150%; tab-stops: 87.0pt;"><i><span style="font-size: 9pt; line-height: 150%;">Refreshing<o:p></o:p></span></i></div><div class="MsoBodyText2" style="line-height: 150%; tab-stops: 87.0pt;"><i><span style="font-size: 9pt; line-height: 150%;">Bubble free</span></i><span style="font-size: 9pt; line-height: 150%;"><o:p></o:p></span></div></td> </tr>
<tr height="0"> <td style="border: none;" width="114"></td> <td style="border: none;" width="9"></td> <td style="border: none;" width="117"></td> <td style="border: none;" width="48"></td> <td style="border: none;" width="120"></td> </tr>
</tbody></table></div><div class="MsoBodyText2" style="line-height: 150%; tab-stops: 87.0pt;"><br />
</div><div align="center" class="MsoBodyText2" style="line-height: 150%; tab-stops: 87.0pt; text-align: center;"><b><span face="'Arial Black', sans-serif" style="color: red; font-size: 14pt; line-height: 150%;">PRICING STRATEGY<o:p></o:p></span></b></div><div class="MsoNormal" style="text-align: justify;"> Tapal follows high-medium price strategy in which it offers high quality tea at reasonable prices. Tapal also follows a Going Rate Pricing strategy, in which it bases its price largely on competitors’ price that is Unilever. Unilever being the market leader always sets the price, and then Tapal accordingly allocates its prices, always lower than that of Unilever. Tea prices have fallen over the years which are because of reduced import duties and costs.Besides taking the competition into account, Tapal does cost plus pricing.</div><div class="MsoNormal" style="text-align: justify;"><br />
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</div><div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;"><b><span face="'Arial Black', sans-serif" style="color: red; font-size: 14pt; line-height: 150%;">DISTRIBUTION STRATEGY<o:p></o:p></span></b></div><div class="MsoNormal" style="text-align: justify;">The distribution objective of Tapal is to maximize its market coverage. To accomplish this Tapal has a wide distribution network of 410 distributors across <st1:place w:st="on">Pakistan</st1:place>. Tapal has a wider distribution coverage in the South where as Unilever has better distribution in the North. Therefore, Tapal’s main objective is to increase their sales in the North. It ensures that it places its tea in the same outlets as its competitors in order to maximize availability. The distribution coverage of Tapal is as follows:</div><div class="MsoNormal" style="text-align: justify;">1. <st1:place w:st="on">Karachi</st1:place> 14%</div><div class="MsoNormal" style="text-align: justify;">2. <st1:place w:st="on">Lahore</st1:place> 34%</div><div class="MsoNormal" style="text-align: justify;">3. <st1:place w:st="on">Islamabad</st1:place> 18%</div><div class="MsoNormal" style="text-align: justify;">4. Sukkur 22%</div><div class="MsoNormal" style="text-align: justify;">5. <st1:place w:st="on">Hyderabad</st1:place> 12%</div><h2><a href="http://www.blogger.com/post-edit.g?blogID=7060027870662531913&postID=2872520772756005047" name="_Toc184642931"></a><a href="http://www.blogger.com/post-edit.g?blogID=7060027870662531913&postID=2872520772756005047" name="_Toc184633433"></a><a href="http://www.blogger.com/post-edit.g?blogID=7060027870662531913&postID=2872520772756005047" name="_Toc121746956"></a><a href="http://www.blogger.com/post-edit.g?blogID=7060027870662531913&postID=2872520772756005047" name="_Toc121745560"><u><span style="font-family: 'Times New Roman', serif;">Distributors:</span></u></a><u><span style="font-family: 'Times New Roman', serif;"> <o:p></o:p></span></u></h2><div class="MsoNormal"><br />
</div><div class="MsoNormal" style="text-align: justify;">Tapal deals only with distributors on contract basis with no other intermediaries involved. They do not extend credits to their primary customers and all their sales are mainly cash based.</div><div class="MsoNormal" style="text-align: justify;">The contract comprises of a specification of a complete volume of the market, Tapal’s<b> </b>share in the market, the profit margin of the distributor, the sales that will be made by the distributor, as well as the complete route plan of the distribution network.</div><div class="MsoNormal" style="text-align: justify;"> Tapal chooses their distributors after analyzing their complete financial background and Public Relations. They provide the distributors with a detailed description of the distribution network; all the costs and expenses involved and when the distributor agrees the contract is signed. This contract involves the condition that the distributor has to be brand loyal, pro-active and cannot deal with other tea companies otherwise the contract will be terminated. The contract includes a clause that describes its termination process. Either of the two parties: Tapal<b> </b>and the distributor, can terminate the contract on one month basis. </div><div class="MsoNormal" style="text-align: justify;"><br />
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</div><div class="MsoNormal" style="text-align: justify;"><br /></div><h1 align="center" style="text-align: center;"><span face="'Arial Black', sans-serif" style="color: red; font-size: 14pt;">DISTRIBUTION STRUCTURE</span></h1><div class="MsoNormal" style="tab-stops: 284.25pt; text-align: justify;"><br /></div><div class="MsoNormal" style="margin-left: 0.5in; tab-stops: 284.25pt;"> <b>END USERS /APPLICATIONS<o:p></o:p></b></div><div align="center" class="MsoNormal" style="margin-left: 0.5in; tab-stops: 284.25pt; text-align: center;"><b>OF PRODUCTS<o:p></o:p></b></div><div class="BodyText1" style="text-align: justify;"><br /></div><div class="BodyText1" style="text-align: justify;"><br />
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</div><div class="BodyText1" style="text-align: justify;"><b><u><span style="font-size: 14pt;">Interpretation:</span><o:p></o:p></u></b></div><div class="MsoNormal" style="margin-left: 0.25in; text-align: justify;"><br />
</div><div class="MsoNormal" style="margin-left: 0.5in; mso-list: l61 level1 lfo9; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;"><span style="font-family: Wingdings;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><span style="font-family: Garamond, serif;"> </span>The manufacturers sell from their warehouses to their major distributors, which sell directly to wholesalers, who either pass it on to the retailers and then to the end user or to the end users directly. <o:p></o:p></div><div class="MsoNormal" style="margin-left: 0.5in; mso-list: l36 level1 lfo10; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;"><span style="font-family: Wingdings;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span>Distributors also sell directly to large retailers and then the product is passed onto the consumers. <o:p></o:p></div><div class="MsoNormal" style="margin-left: 0.5in; mso-list: l27 level1 lfo11; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;"><span style="font-family: Wingdings;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span>This distribution trend of the industry is very similar to what Tapal follows. Tapal also sells directly to OOH (Out of House), which comprise of educational institutions, companies, travel & hot teashops.<o:p></o:p></div><div class="MsoNormal" style="text-align: justify;">Tapal’s outlet coverage (2005) was 75% and its market reach(2005) was 30%.</div><h1 style="margin-left: 0.5in; text-indent: 0.5in;"><a href="http://www.blogger.com/post-edit.g?blogID=7060027870662531913&postID=2872520772756005047" name="_Toc184642916"></a><a href="http://www.blogger.com/post-edit.g?blogID=7060027870662531913&postID=2872520772756005047" name="_Toc184633418"></a><span style="font-family: 'Times New Roman', serif; font-size: 28pt; font-weight: normal;"> Supply Chain</span><span style="font-family: 'Times New Roman', serif; font-size: 28pt; font-weight: normal;"><o:p></o:p></span></h1><div class="MsoNormal" style="line-height: 150%;"><br />
</div><div align="center" class="MsoBodyText2" style="line-height: 150%; text-align: center;"><b><span face="'Arial Black', sans-serif" style="color: red; font-size: 14pt; line-height: 150%;">PROMOTIONAL STRATEGIES<o:p></o:p></span></b></div><div class="MsoNormal" style="text-align: justify;">Communication of the value created by the company is very important; this stage in our view is the trickiest stage of the entire value creation process. The entire effort of creating the value will go down the drain if the communication is not done properly. There are cases when a company fails to communicate the value to the selected target customers or even worse when the target customers get the wrong message. There are many ways to communicate the value created; Tapal has used the following tools and techniques to communicate the value they have created for their target customers.</div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="MsoNormal" style="text-align: justify;"><b><u><span style="font-size: 14pt;">Advertising</span></u>;</b> As far as Advertising is concerned, the company has shifted away from television advertising to “MASS ADVERTISING”. The basic reason for the shift is that the organization realizes that television advertising is not the same as it used to be around 12-13 years ago. With a wide range of television channels available it is very difficult to convince the viewer to not to change his/her channel. But this does not means that they do not indulge in television advertising at all. The new brand “Tapal Mezban Dust” is targeted for the customers of interior Sindh. This brand extension needs both</div><div class="MsoNormal" style="text-align: justify;">TV as well as mass marketing as it is struggling with in the awareness stage. The TV adds show the culture of Sindh and tries to correlate the sindhi heritage of hospitality with the image of the brand. Ads are shown on KTN as it is believed that sindhi viewers do not change the channel during commercial breaks as it is the only sindhi channel.</div><div class="MsoNormal" style="text-align: justify;">Mass Advertising in the form of billboards are the most common form of advertising. The expenditure ratio of mass adverting to television advertising is 1.5 to 1. Big billboards with high color resolution for ‘Gulbahar’ (their new green tea) are good at tempting the customer to try the crystal clear green tea. The portrayal of men wearing formal suits and having tea at restaurants has persuaded people of the corporate sector to try the slightly expensive green tea. </div><div class="MsoNormal" style="text-align: justify;">Advertising on the new Fm radio channels like City Radio or FM 107, FM 96 is also extensively done for the young urban crowd for family mixture.</div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><br />
</div><div class="MsoNormal" style="text-align: justify;"><b><u><span style="font-size: 14pt;">Public Relations</span></u>;</b> As far as publications such as catalogues and brochures are concerned the company does not have any such publications. They have not yet focused on the possibility of issuing any sort of publications for improving upon public relations.</div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><br />
</div><div class="MsoNormal" style="text-align: justify;"><b><u><span style="font-size: 14pt;">Personal Selling</span></u>;</b> The company has a B2B (business to business) approach as far as personal selling is concerned. Sales rep visit hotels like Marriott and Sheraton to offer bulk amounts at a discount rate. Through this process they are able to sell more and this </div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="MsoNormal" style="text-align: justify;">serves as an easy method for further communication of the value which was promised primarily in ads and billboards. Face to face communication of value is much more effective than advertising as immediate feedback can be received which helps in ameliorating the communication process.</div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><br />
</div><div class="MsoNormal" style="text-align: justify;"><b><u><span style="font-size: 14pt;">Direct Marketing</span></u>;</b> Again no form of this communication is taking place at a formal level. The company does not have a separate department. The only form of direct marketing is done by the brand managers who readily receive any complaints and comments about their brand through emails but do not respond to those emails. They only look after certain complaints which have been reported consistently.</div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><br />
</div><div class="MsoNormal" style="text-align: justify;"><b><u><span style="font-size: 14pt;">Sales Promotion</span></u>;</b> Sales are promoted by encouraging the market segments through free sampling. The target segments are given free samples of the tea brand which is targeted for them. For instance in Lyari and Malir there are quite a few colleges where people of lower middle class income segment come to study. They like tea which is high in caffeine and strong in taste so that they can nourish their minds. Free sampling of such a brand (Tez Dam) was carried out for almost 2 weeks. After 2 weeks a lot of students bought the product although the product was no more for free and had no market before the free sampling was done.</div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><br />
</div><div class="MsoNormal" style="text-align: justify;"><b><u><span style="font-size: 14pt;">Sales Force</span></u>;</b> Tapal at present has hard any notable sales force. When asked why? The company manager responded that since Tapal makes tea. Tea is a convenience product, such products are widely available, and customers have frequent purchase with little shopping effort. Such products have little customer involvement; hence a well equipped sales force is not essentially required. According to the manager of Tapal, making sure that the product is available all the time is more important.</div><div class="BodyText1" style="text-align: justify;"><br />
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</div><div class="MsoTitle" style="line-height: 150%; margin-left: 0.25in; text-align: justify;"><br /></div><h1 align="center" style="text-align: center;"><span face="'Arial Black', sans-serif" style="color: red;">EXECUTIVE SUMMARY</span><span face="'Arial Black', sans-serif" style="color: red;"><o:p></o:p></span></h1><div class="MsoNormal"><br />
</div><div class="MsoBodyText" style="margin-top: 1.5pt; text-align: justify; text-indent: 0.5in;"><span style="letter-spacing: -0.5pt;">TAPAL intends to launch BUBBLE TEA, which is a fruit flavored instant tea drink intended to be available in strawberry flavor and served chilled.</span> The name BUBBLE should not be confused with the air bubbles that are formed on the top when the tea is shaken. Bubble tea refers to the small pulpy balls made up of cassava (a nutritious starch) also called “tapioca balls”.<span style="letter-spacing: -0.5pt;"> We have developed the perfect can of the tea, without the bitterness found in other flavored teas. Every BUBBLE TEA we offer contains pure <st1:place w:st="on"><st1:country-region w:st="on">Ceylon</st1:country-region></st1:place> tea with</span> milk, creamer, sugar, tapioca balls, herbs and blends of strawberry. <span style="letter-spacing: -0.5pt;">Our teas are certified by the Sri Lanka Tea Board to carry only the highest quality <st1:place w:st="on"><st1:country-region w:st="on">Ceylon</st1:country-region></st1:place> teas which are under ISO 9002 certification, ensuring that every can of BUBBLE TEA is as good as the first. Although our teas at TAPAL are exceptional served hot, but this tea as its name suggest is a brand extension of the cold ICE TEA. Exotic each BUBBLE TEA has been specially blended with the above mentioned ingredients to provide the best can of iced tea you've ever tasted. Our tea drink is currently available in strawberry flavor, which is derived from natural fruit and herbal extracts giving it a highly nutritious image. Our company is founded on the belief that quality is more important than cost. BUBBLE TEA provides the smooth, pleasant taste that the average tea drinker is seeking. Its convenience is highlighted by the metal free</span> large see-through plastic cans served with an extra-wide straw to suck these jumbo pearls.<span style="letter-spacing: -0.5pt;"> We have conducted an environmental analysis of the industry and the related competitors which affect BUBBLE TEA marketing. TAPAL has followed various steps to reach its target market who are potential buyers of our product. We have decided to take up differentiation as our grand strategy from which the marketing mix variables follow. We aim to make BUBBLE TEA a smashing success as to definitely “REDIFINE CONSUMER TASTE!”<o:p></o:p></span></div><div align="center" class="MsoBodyText" style="line-height: 150%; margin-bottom: 1.5pt; margin-left: 0in; margin-right: 0in; margin-top: 1.5pt; margin: 1.5pt 0in; text-align: center;"><br />
</div><div align="center" class="MsoBodyText" style="line-height: 150%; margin-bottom: 1.5pt; margin-left: 0in; margin-right: 0in; margin-top: 1.5pt; margin: 1.5pt 0in; text-align: center;"><b><span face="'Arial Black', sans-serif" style="color: red; font-size: 16pt; line-height: 150%;">INTRODUCTION<o:p></o:p></span></b></div><div class="MsoBodyText" style="margin-bottom: 1.5pt; margin-left: 0in; margin-right: 0in; margin-top: 1.5pt; margin: 1.5pt 0in; text-align: justify; text-indent: 0.5in;"><br />
</div><div class="MsoBodyText" style="margin-bottom: 1.5pt; margin-left: 0in; margin-right: 0in; margin-top: 1.5pt; margin: 1.5pt 0in; text-align: justify; text-indent: 0.5in;">The product that we plan to launch is a relatively new product in the tea industry in <st1:place w:st="on">Pakistan</st1:place>. The product is actually far from the plain-looking tea that you are generally familiar with and it is hard to explain to the uninitiated. It is non-alcoholic and non-carbonated fruit flavored tea with tapioca balls, namely BUBBLE TEA that tastes best when chilled. This product has been launched by TAPAL TEA (Pvt) Ltd. </div><div class="MsoNormal" style="margin-right: 0.9pt; mso-layout-grid-align: none; tab-stops: .5in; text-autospace: none;"><b><span style="color: red;">“TAPAL is dedicated to provide customers value for their money”</span></b><span style="color: red;">. </span>TAPAL follows segmentation for BUBBLE TEA in which children, teenagers and young adults are the most targeted because cold fruit flavored tea is demanded more by this market.After offering a wide range of brands TAPAL wants to be known for its ultimate market dominance. TAPAL wants to make sure that they give a tough edge to the other competing brands. At TAPAL customers have full confidence when interacting due to the powerful brand and the employees are proud to be part of this successful company. BUBBLE TEA is launched by TAPAL by identifying the following required need and product characteristics:</div><div align="center" class="MsoListParagraphCxSpFirst" style="margin-left: 0.25in; text-align: center;"><br />
</div><div align="center" class="MsoListParagraphCxSpMiddle" style="margin-left: 0.25in; text-align: center;"><br />
</div><div align="center" class="MsoListParagraphCxSpLast" style="margin-left: 0.25in; text-align: center;"><b><u><span style="color: red; font-family: Cambria, serif; font-size: 14pt;">Basic planning For New Product Of Tapal</span></u></b><b><u><span style="color: red; font-family: Cambria, serif; font-size: 14pt;"><o:p></o:p></span></u></b></div><div class="MsoNormal"><b><i><span style="font-family: Cambria, serif; font-size: 13pt;">Situational analysis</span></i></b><b><span style="font-family: Cambria, serif; font-size: 13pt;"><o:p></o:p></span></b></div><h2 style="text-align: justify;"><u><span style="font-family: 'Times New Roman', serif;">Need</span></u><span style="font-family: 'Times New Roman', serif;">:</span><span style="font-family: 'Times New Roman', serif;"> <o:p></o:p></span></h2><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="MsoNormal" style="text-align: justify;">The need of Bubble Tea is to satisfy the nutritional values, which are currently lacking in the products offered by our competitors. BUBBLE TEA is an instant tea drink, which caters to a variety of taste preferences. Initially it is available in straw berry flavor. The uniqueness of our product is the tapioca pearls or small marbles; they have a consistency like gummy candy (soft and chewy). Being heavier than the drink they tend to always stay near the bottom of the can.</div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="MsoNormal" style="text-align: justify;"><b><i><span style="font-family: Cambria, serif; font-size: 13pt;">Evaluation</span></i></b><b><u><span style="font-size: 14pt;"><o:p></o:p></span></u></b></div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="MsoNormal" style="text-align: justify;"><b><u><span style="font-size: 14pt;">Product: </span></u></b><span style="font-size: 14pt;"><o:p></o:p></span></div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="MsoBodyText" style="text-align: justify;">BUBBLE TEA is an instant tea drink, consisting of various nutrients and fruit extracts. The tea is sweet, though it has less sugar than a typical soft drink. The drink is a mix of tea, milk, creamer, sugar and strawberry flavor and the unique tapioca balls. The tea is in pastel color ‘pink’ and giant black tapioca balls. But the fun part of bubble tea isn’t the color or the flavor; it’s the ‘bubbles’.</div><div class="MsoBodyText" style="text-align: justify;"><br />
</div><div class="MsoBodyText" style="text-align: justify;"><br />
</div><div class="MsoBodyText" style="text-align: justify;">The various product attributes are considered below<span style="color: green;"><o:p></o:p></span></div><div class="MsoBodyText" style="margin-left: 0.5in; mso-list: l33 level1 lfo12; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;"><span style="font-family: Wingdings;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><b>Features:</b><span style="color: green;"><o:p></o:p></span></div><div class="MsoNormal" style="text-align: justify;"><b> Flavor:</b> currently the flavor available is strawberry.</div><div class="MsoNormal" style="margin-left: 99pt; text-align: justify;"><br />
</div><div class="MsoBodyTextIndent" style="margin-left: 0.5in;"><b> Ingredients:</b> derived from natural fruits, including milk creamer, traces of tea and compositions from herbal extracts. .</div><div class="MsoBodyTextIndent" style="margin-left: 0.5in;"><b> Form:</b> fine instant tea drink in the shape of plastic see-through can. </div><div class="MsoNormal" style="margin-left: 0.5in; mso-list: l18 level1 lfo6; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;"><b><span style="font-size: 7pt; font-weight: normal;"> </span></b><b> Taste:</b> creamy rich strawberry flavor.</div><div class="MsoNormal" style="margin-left: 0.5in; mso-list: l18 level1 lfo6; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;"><b><span style="font-size: 7pt; font-weight: normal;"> </span></b><o:p> </o:p></div><div class="MsoNormal" style="margin-left: 0.5in; text-align: justify;"><b> Packaging: </b>enhanced, appealing and attractive see-through cans served with extra wide straws</div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="MsoNormal" style="margin-left: 0.25in; text-align: justify;"><br />
</div><div class="MsoNormal" style="margin-left: 0.5in; mso-list: l39 level1 lfo23; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;"><span style="font-family: Wingdings;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><b>Benefits:<o:p></o:p></b></div><div class="MsoNormal" style="margin-left: 0.5in; text-align: justify;"><br />
</div><div class="MsoNormal" style="margin-left: 0.5in; text-align: justify;"><br />
</div><div class="MsoNormal" style="margin-left: 0.5in; text-align: justify;"><b> Convenience:</b> BUBBLE TEA is taken in can to enjoy the look and the taste. Convenience can be taken as the plastic can is easy to dispose off without creating any fuss. BUBBLE TEA can be taken as a substitute of tea or fruit drinks and can replace your meal at the same time. </div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="MsoNormal" style="margin-left: 0.5in; mso-list: l18 level1 lfo6; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;"><b><span style="font-size: 7pt; font-weight: normal;"> </span></b><b> Nutritional values:</b> Our drink provides extra nutritional contents </div><div class="MsoNormal" style="text-align: justify;"> Like; iron, protein, fiber, vitamin C, Calcium, Sodium and Carbohydrates. </div><div class="MsoNormal" style="text-align: justify;"> .</div><div class="MsoNormal" style="text-align: justify;"><br />
</div><div class="MsoNormal" style="margin-left: 0.5in; mso-list: l39 level1 lfo23; tab-stops: list .5in; text-align: justify; text-indent: -0.25in;"><span style="font-family: Wingdings;">Ø<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><b>Levels of product:</b></div><div class="MsoNormal" style="text-align: justify;"><b><i> <o:p></o:p></i></b></div><div class="MsoNormal" style="text-align: justify;"><b><i> </i>Core Benefit:</b> Refresher and Stimulant. </div><div class="MsoNormal" style="margin-left: 0.25in; text-align: justify; text-indent: 0.5in;"><b>Basic Product:</b> Tea with tapioca ready to chew</div><div class="MsoNormal" style="margin-left: 0.25in; text-align: justify; text-indent: 0.5in;"><b>Expected product:</b><i> </i>Can be taken hot/cold</div><div class="MsoNormal" style="margin-left: 0.25in; text-align: justify; text-indent: 0.5in;"><b>Augmented Product:</b> A tea that’s ready to drink and chew at the same time </div><div class="MsoNormal" style="margin-left: 0.25in; text-align: justify; text-indent: 0.5in;">and high in nutritional value</div><div class="MsoNormal" style="margin-left: 0.25in; text-align: justify; text-indent: 0.5in;"><b>Potential Product</b><i>: Straw berry flavor.</i></div><h1 align="center" style="text-align: center;"><br /></h1></div>Unknownnoreply@blogger.com0Pakistan30.375321 69.345115999999992.0650871638211541 34.18886599999999 58.685554836178845 104.50136599999999tag:blogger.com,1999:blog-7060027870662531913.post-34610867569165513752022-03-11T03:51:00.000+05:002022-03-11T03:51:37.607+05:00ERP IMPLEMENTATION IN ORIX Leasing Pakistan Limited (OLPL)<div dir="ltr" style="text-align: left;" trbidi="on"><br />
<div class="MsoNoSpacing"><v:rect fillcolor="#4bacc6" id="_x0000_s1026" o:allowincell="f" strokecolor="#31849b" style="height: 64pt; margin-left: 0; margin-top: 0; mso-height-percent: 900; mso-height-percent: 900; mso-height-relative: top-margin-area; mso-position-horizontal-relative: page; mso-position-horizontal: center; mso-position-vertical-relative: page; mso-position-vertical: bottom; mso-width-percent: 1050; mso-width-percent: 1050; position: absolute; width: 603.05pt; z-index: 251656192;"> <w:wrap anchorx="page" anchory="page"> </w:wrap></v:rect><v:rect fillcolor="#4bacc6" id="_x0000_s1027" o:allowincell="f" strokecolor="#31849b" style="height: 63.55pt; margin-left: 7.2pt; margin-top: .75pt; mso-height-percent: 900; mso-height-percent: 900; mso-height-relative: top-margin-area; mso-left-percent: -10001; mso-left-percent: -10001; mso-position-horizontal-relative: page; mso-position-horizontal: absolute; mso-position-vertical-relative: page; mso-position-vertical: absolute; mso-top-percent: -10001; mso-top-percent: -10001; mso-width-percent: 1050; mso-width-percent: 1050; position: absolute; width: 603.65pt; z-index: 251657216;"> <w:wrap anchorx="page" anchory="margin"> </w:wrap></v:rect><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-fareast;"><br />
</span></div><br clear="ALL" /> <div class="MsoNoSpacing" style="text-align: center;"><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">PROJECT FOR MANAGEMENT INFORMATION SYSTEM</span></b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-fareast;"><o:p></o:p></span></div><div class="MsoNoSpacing"><br />
</div><h1><a href="" name="_Toc299924264"><span style="font-family: "Arial","sans-serif";">OLP</span></a><span style="font-family: "Arial","sans-serif";"><o:p></o:p></span></h1><div class="newsparatext"><span style="font-family: "Arial","sans-serif";">OLP was incorporated as a private limited company in July 1986 and was converted into a public limited company under the Companies Ordinance, 1984 in December 1987. The company is listed on the Karachi, Lahore and Islamabad Stock Exchanges and is principally engaged in lease financing of moveable assets. <o:p></o:p></span></div><h1><a href="" name="_Toc299924265"><span style="font-family: "Arial","sans-serif";">MISSION</span></a><span style="font-family: "Arial","sans-serif";"><o:p></o:p></span></h1><div class="newsparatext" style="text-align: left;"><span style="font-family: "Arial","sans-serif";">The mission of OLP relating to microcredit is to contribute to the society through participation in poverty alleviation programs, provision of financial assistance.<o:p></o:p></span></div><h1><a href="" name="_Toc299924266"><span style="font-family: "Arial","sans-serif";">LOCATION</span></a><span style="font-family: "Arial","sans-serif";"><o:p></o:p></span></h1><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">Orix Leasing Pakistan Ltd.<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">Plot #16 sector 24,<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">Korangi Industrial Area,<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">Karachi.<o:p></o:p></span></div><h1><a href="" name="_Toc299924267"><span style="font-family: "Arial","sans-serif";">DEPLOYED ENTERPRISE RESOURCE PLANNING (ERP) AT OrixLeasing Pakistan</span></a><span style="font-family: "Arial","sans-serif";"><o:p></o:p></span></h1><div style="text-align: left;"><span style="font-family: "Arial","sans-serif";">The ERP that OLP is implementing is Oracle. The Oracle Database (commonly referred to as Oracle RDBMS or simply as Oracle) is an </span><a href="http://en.wikipedia.org/wiki/Object-relational_database_management_system" title="Object-relational database management system"><span style="color: windowtext; font-family: "Arial","sans-serif"; text-decoration: none; text-underline: none;">object-relational database management system</span></a><span style="font-family: "Arial","sans-serif";"> (ORDBMS) produced and marketed by </span><a href="http://en.wikipedia.org/wiki/Oracle_Corporation" title="Oracle Corporation"><span style="color: windowtext; font-family: "Arial","sans-serif"; text-decoration: none; text-underline: none;">Oracle Corporation</span></a><span style="font-family: "Arial","sans-serif";">.<o:p></o:p></span></div><div style="text-align: left;"><a href="http://en.wikipedia.org/wiki/Larry_Ellison" title="Larry Ellison"><span style="color: windowtext; font-family: "Arial","sans-serif"; text-decoration: none; text-underline: none;">Larry Ellison</span></a><span style="font-family: "Arial","sans-serif";"> and his friends and former co-workers </span><a href="http://en.wikipedia.org/wiki/Bob_Miner" title="Bob Miner"><span style="color: windowtext; font-family: "Arial","sans-serif"; text-decoration: none; text-underline: none;">Bob Miner</span></a><span style="font-family: "Arial","sans-serif";"> and </span><a href="http://en.wikipedia.org/wiki/Ed_Oates" title="Ed Oates"><span style="color: windowtext; font-family: "Arial","sans-serif"; text-decoration: none; text-underline: none;">Ed Oates</span></a><span style="font-family: "Arial","sans-serif";"> started the consultancy Software Development Laboratories (SDL) in 1977. SDL developed the original version of the Oracle software. The name Oracle comes from the code-name of a </span><a href="http://en.wikipedia.org/wiki/Central_Intelligence_Agency" title="Central Intelligence Agency"><span style="color: windowtext; font-family: "Arial","sans-serif"; text-decoration: none; text-underline: none;">CIA</span></a><span style="font-family: "Arial","sans-serif";">-funded project Ellison had worked on while previously employed by </span><a href="http://en.wikipedia.org/wiki/Ampex" title="Ampex"><span style="color: windowtext; font-family: "Arial","sans-serif"; text-decoration: none; text-underline: none;">Ampex</span></a><span style="font-family: "Arial","sans-serif";">.<o:p></o:p></span></div><h1><a href="" name="_Toc299924268"><span style="font-family: "Arial","sans-serif";">ORIX Leasing Pakistan Limited</span></a><span style="font-family: "Arial","sans-serif";"><o:p></o:p></span></h1><table border="0" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="text-align: left; width: 648px;"><tbody>
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<tr> <td style="padding: 0in 0in 0in 0in;"></td> <td style="padding: 0in 0in 0in 0in; width: 467.7pt;" width="624"> <div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">ORIX Leasing Pakistan Limited (OLP), a subsidiary of ORIX Corporation, Japan's leading integrated financial services company spread over 26 countries. OLP was incorporated in Pakistan as a private limited company on July 1, 1986 and was converted into a public limited company on December 23, 1987. <br />
<br />
OLP is listed on Karachi, Lahore and Islamabad Stock Exchanges. OLP has assets of Rs. 27.81 billion and a net worth of Rs. 2.60 billion as at June 30, 2008. Based on the results for the year ended June 30, 2007 the Pakistan Credit Rating Agency (PACRA) has maintained the Company's entity ratings of AA+ for long term senior unsecured creditors and the highest rating of A1+ for short term senior unsecured creditors.<br />
<br />
OLP, one of the leading leasing companies in Pakistan, following in the footsteps of its Japanese parent has played a major role in the leasing industry in Pakistan. OLP’s main business activity is leasing of moveable assets. Its strength lies in an extensive branch network, a diversified portfolio of clients, a wide range of financial products, personnel development and business automation. OLP has strategically located branch offices throughout Pakistan that make it easy to provide quality service to its broad client base. Quality service is the driving force behind the OLP work ethics.<br />
<br />
OLP serves as the regional headquarter for ORIX Group operations in the Middle East. <br />
<br />
</span><span class="Heading2Char"><span style="color: #4f81bd; font-family: "Arial","sans-serif"; font-size: 13.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-fareast; mso-themecolor: accent1;">Critical Success Factors</span></span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><br />
Today OLP occupies a leading position in the leasing industry. The company’s success may be attributed to its<o:p></o:p></span></div><div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo2; text-indent: -.25in;"><!--[if !supportLists]--><span style="font-family: Symbol; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">Marketing expertise<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo2; text-indent: -.25in;"><!--[if !supportLists]--><span style="font-family: Symbol; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">Funding ability<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo2; text-indent: -.25in;"><!--[if !supportLists]--><span style="font-family: Symbol; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">Branch network<o:p></o:p></span></div><div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo2; text-indent: -.25in;"><!--[if !supportLists]--><span style="font-family: Symbol; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">Diversified product lines<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">Technical ability based on the experience of ORIX Corporation.<o:p></o:p></span></div><div class="MsoNormal"><a href="" name="_Toc299924269"><span class="Heading2Char"><span style="color: #4f81bd; font-family: "Arial","sans-serif"; font-size: 13.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-fareast; mso-themecolor: accent1;">Niche Market</span></span></a><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><br />
OLP extends lease facility to all segments of the market. However, its target market remains small to medium-sized companies, spread across different manufacturing and services sectors including textile, sugar, cement, pharmaceutical, engineering, energy, food, paper and board, financial services and distribution. Being the first leasing company to enter this segment of the market, OLP understands the needs of its niche market and has been able to achieve a high degree of risk diversification.<br />
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</span><span class="Heading2Char"><span style="color: #4f81bd; font-family: "Arial","sans-serif"; font-size: 13.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-fareast; mso-themecolor: accent1;">Other Business Areas</span></span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><br />
While lease financing remains the core business, ancillary financial services have also been added to OLP’s product range. These include auto leasing to salaried employees, self-employed professionals and businessmen, factoring receivables, working capital to SME sector, short term rental of diesel and gas generators on operating lease, micro-credit, agri-lease and point of sales network for processing debit, credit, loyalty and prepaid cards. OLP also offer attractive Certificates of Investments to both individual and companies.<br />
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</span><span class="Heading2Char"><span style="color: #4f81bd; font-family: "Arial","sans-serif"; font-size: 13.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-fareast; mso-themecolor: accent1;">Marketing Network</span></span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><br />
OLP has a wide branch network, with branch offices in cities throughout Pakistan. This has enabled the Company to develop a large customer base and access the small and medium-sized ticket market effectively.<br />
<br />
</span><span class="Heading2Char"><span style="color: #4f81bd; font-family: "Arial","sans-serif"; font-size: 13.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-fareast; mso-themecolor: accent1;">Resource Mobilization</span></span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><br />
OLP has successfully applied its innovative strength to its fund raising ability. Efforts to diversify sources of funding have been successful and support of local financial institutions and banks is increasing in recognition of the company’s financial strength and sustained growth. <br />
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</span><span class="Heading2Char"><span style="color: #4f81bd; font-family: "Arial","sans-serif"; font-size: 13.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-fareast; mso-themecolor: accent1;">Leasing with Confidence</span></span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><br />
In today’s business environment, when customized financial solutions and personalized services make a difference, ORIX by virtue of its resources, expertise and experience is the leasing company that leads from the front and delivers total customer satisfaction.<br />
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</span><span class="Heading2Char"><span style="color: #4f81bd; font-family: "Arial","sans-serif"; font-size: 13.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-fareast; mso-themecolor: accent1;">Relationship with ORIX Group</span></span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><br />
OLP enjoys good relations with the ORIX Group, enabling it to capitalize on the expertise of other Group companies. Over the years, OLP’s staff has visited various group companies under an exchange program under which employees of OLP are sent overseas for training every year. OLP also contributes to the group by referring business and investment opportunities in Middle East North Africa and Central Asia regions and has actively participated in establishment of five overseas and one local company in Pakistan.<o:p></o:p></span></div></td> <td style="padding: 0in 0in 0in 0in; width: .25in;" width="24"></td> </tr>
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</div><h1><a href="" name="_Toc299924270"><span style="font-family: "Arial","sans-serif";">ERP: A 'control center' for the enterprise</span></a><span style="font-family: "Arial","sans-serif";"><o:p></o:p></span></h1><h2><a href="" name="_Toc299924271"><span style="font-family: "Arial","sans-serif";">Brief History of ERP</span></a><span style="font-family: "Arial","sans-serif";"><o:p></o:p></span></h2><div class="MsoNormal" style="background: white; line-height: 12.25pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">The focus of manufacturing systems in the 1960's was on Inventory control. Most of the software packages then (usually customized) were designed to handle inventory based on traditional inventory concepts. In the 1970's the focus shifted to MRP (Material Requirement Planning) systems that translated the Master Schedule built for the end items into time-phased net requirements for the sub-assemblies, components and raw materials planning and procurement. <o:p></o:p></span></div><div class="MsoNormal" style="background: white; line-height: 12.25pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">In the 1980's the concept of MRP-II (Manufacturing Resources Planning) evolved which was an extension of MRP to shop floor and Distribution management activities. In the early 1990's, MRP-II was further extended to cover areas like Engineering, Finance, Human Resources, Projects Management etc i.e. the complete gamut of activities within any business enterprise. Hence, the term ERP (Enterprise Resource Planning) was coined. <o:p></o:p></span></div><h1><a href="" name="_Toc299924272"><span style="font-family: "Arial","sans-serif";">What is ERP?</span></a><span style="font-family: "Arial","sans-serif";"> <o:p></o:p></span></h1><div class="MsoNormal" style="background: white; line-height: 12.25pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Enterprise Resource Planning or ERP is an industry term for integrated, multi-module application software packages that are designed to serve and support multiple business functions. An ERP system can include software for manufacturing, order entry, accounts receivable and payable, general ledger, purchasing, warehousing, transportation and human resources. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer. ERP modules may be able to interface with an organization's own software with varying degrees of effort, and, depending on the software, ERP modules may be alterable via the vendor's proprietary tools as well as proprietary or standard programming languages. <o:p></o:p></span></div><h1><a href="" name="_Toc299924273"><span style="font-family: "Arial","sans-serif";">Why is it Necessary?</span></a><span style="font-family: "Arial","sans-serif";"> <o:p></o:p></span></h1><div class="MsoNormal" style="background: white; line-height: 12.25pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">By becoming the integrated information solution across the entire organization, ERP systems allow companies to better understand their business. With ERP software, companies can standardize business processes and more easily enact best practices. By creating more efficient processes, companies can concentrate their efforts on serving their customers and maximizing profit. <o:p></o:p></span></div><table border="0" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="margin-left: -13.5pt; text-align: left; width: 102.88%;"><tbody>
<tr> <td style="background: #F4F4F4; padding: 0in 0in 0in 0in; width: 1.0pt;" width="1"></td> <td style="padding: 11.25pt 15.0pt 7.5pt 15.0pt; width: 480.2pt;" width="640"> <div class="MsoNormal" style="line-height: 12.0pt; margin-bottom: 7.5pt;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Today's growing organizations need to be able to coordinate a great deal of information. Every business division, from materials management, production and finance, to HR, sales and marketing, needs to know exactly what action needs to be taken, where, and when.<o:p></o:p></span></div><h2><a href="" name="_Toc299924274"><span style="color: #4f81bd; font-family: "Arial","sans-serif"; mso-themecolor: accent1;">One 'control center' for the whole organization</span></a><span style="color: #4f81bd; font-family: "Arial","sans-serif"; mso-themecolor: accent1;"><br />
<!--[if !supportLineBreakNewLine]--><br />
<!--[endif]--><o:p></o:p></span></h2><div class="MsoNormal" style="line-height: 12.0pt; margin-bottom: 7.5pt;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">In order to make the best use of your organizational resources, you need a comprehensive Enterprise Resource Planning (ERP) software solution that can act as an organization-wide control center. This 'control center' will collect status information and progress reports from different divisions and make them available to other departments. Information is updated by the users in real-time and accessible at any time to anyone who needs it.<o:p></o:p></span></div><h2><a href="" name="_Toc299924275"><span style="color: #4f81bd; font-family: "Arial","sans-serif"; mso-themecolor: accent1;">A modular approach</span></a><span style="color: #4f81bd; font-family: "Arial","sans-serif"; mso-themecolor: accent1;"><br />
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<!--[endif]--><o:p></o:p></span></h2><div class="MsoNormal" style="line-height: 12.0pt; margin-bottom: 7.5pt;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Many organizations do not need the complete range of functionality available in the typical ERP suite. These suites are therefore usually offered in a modular format, allowing companies to implement only the modules they need, and to add more lately if required. Oracle also provides a wide range of industry-specific modules, incorporating best practice functionality and processes for a specific industry sector.<o:p></o:p></span></div><h2><a href="" name="_Toc299924276"><span style="color: #4f81bd; font-family: "Arial","sans-serif"; mso-themecolor: accent1;">Market Leaders</span></a><span style="color: #4f81bd; font-family: "Arial","sans-serif"; mso-themecolor: accent1;"> <o:p></o:p></span></h2><div class="MsoNormal" style="background: white; line-height: 12.25pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">The top five ERP vendors, SAP, Oracle Corporation, Peoplesoft, Inc. (now Oracle Corp.), JD Edwards & Company, and Baan International, account for 64 percent of total ERP market revenue. These vendors continue to play a major role in shaping the landscape of new target markets, with expanded product functionality, and higher penetration rates. SAP dominates the $6.7 billion ERP applications market in Europe with 39% market share. Oracle and PeopleSoft come second and third respectively, followed by SAGE Group and Microsoft Business Solutions.<o:p></o:p></span></div><h1><a href="" name="_Toc299924277"><span style="color: #365f91; font-family: "Arial","sans-serif"; mso-themecolor: accent1; mso-themeshade: 191;">The Future of ERP</span></a><span style="color: #365f91; font-family: "Arial","sans-serif"; mso-themecolor: accent1; mso-themeshade: 191;"> <o:p></o:p></span></h1><div class="MsoNormal" style="background: white; line-height: 12.25pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Industry analysts expect that every major manufacturing company will buy the software, which ranges in cost -- with maintenance and training -- from hundreds of thousands of dollars for a small company to millions for a large company. AMR Research of Boston says consolidation among the major players will continue and intensify. ERP vendors are expected to put more effort into e-commerce, CRM and SCM initiatives, with leaders redirecting between 50% and 75% of their R&D budget to these projects.<o:p></o:p></span></div><h1><span style="color: #365f91; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-fareast; mso-themecolor: accent1; mso-themeshade: 191;"> </span></h1><h1><a href="" name="_Toc299924278"><span style="color: #365f91; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-fareast; mso-themecolor: accent1; mso-themeshade: 191;">Oracle</span></a><span style="color: #365f91; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-fareast; mso-themecolor: accent1; mso-themeshade: 191;"><o:p></o:p></span></h1><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">Oracle (in ancient Greece, someone in touch with the deities; from Latin, <i>oraculum</i> or divine announcement) says it is the world's leading supplier of software for information management but it is best known for its sophisticated relational database products (notably Oracle9i), which are used in Fortune 1000 corporations and by many of the largest Web sites. Oracle's relational database was the world's first to support the Structured Query Language (SQL), now an industry standard.<o:p></o:p></span></div><span style="font-family: "Arial","sans-serif";">Oracle targets high-end workstations and minicomputers as the server platforms on which to run its database systems. Along with Sun Microsystems, Oracle has long been a champion of network computers. It now boasts that it was the world's first software company to develop and deploy 100 percent Internet-enabled enterprise software across its entire product line: database, server, enterprise business applications, and application development and decision support tools.<o:p></o:p></span><br />
<div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">SQL (Structured Query Language) is a standard interactive and programming language for getting information from and updating a database. Although SQL is both an ANSI and an ISO standard, many database products support SQL with proprietary extensions to the standard language. Queries take the form of a command language that lets you select, insert, update, find out the location of data, and so forth. There is also a programming interface. <o:p></o:p></span></div><h1><a href="" name="_Toc299924279"><span style="color: #365f91; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-fareast; mso-themecolor: accent1; mso-themeshade: 191;">ORACLE’s ERP MODULES</span></a><span style="color: #666666; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-fareast;"><o:p></o:p></span></h1><div class="MsoNormalCxSpFirst" style="line-height: 150%; margin-left: .5in; mso-add-space: auto; mso-outline-level: 1;"><span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><br />
</span><a href="" name="_Toc299924280"><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">1. ORACLE MARKETING MODULE.</span></span></a><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><o:p></o:p></span></span></div><div class="MsoNormalCxSpMiddle" style="line-height: 150%; margin-left: .5in; mso-add-space: auto; mso-outline-level: 1;"><a href="" name="_Toc299924281"><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">2. ORACLE SALES AND SERVICE MODULE.</span></span></a><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><o:p></o:p></span></span></div><div class="MsoNormalCxSpMiddle" style="line-height: 150%; margin-left: .5in; mso-add-space: auto; mso-outline-level: 1;"><a href="" name="_Toc299924282"><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">3. ORACLE’S GLOBAL ACCOUNTING ENGINE MODULE.</span></span></a><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><o:p></o:p></span></span></div><div class="MsoNormalCxSpMiddle" style="line-height: 150%; margin-left: .5in; mso-add-space: auto; mso-outline-level: 1;"><a href="" name="_Toc299924283"><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">4. ORACLE’S APPLICATION IMPLEMENTATION MODULE.</span></span></a><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><o:p></o:p></span></div><div class="MsoNormalCxSpMiddle" style="line-height: 150%; margin-left: .5in; mso-add-space: auto; mso-outline-level: 1;"><a href="" name="_Toc299924284"><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">5. ORACLE’S CUSTOMER INTELLIGENCE MODULE.</span></span></a><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><o:p></o:p></span></span></div><div class="MsoNormalCxSpMiddle" style="line-height: 150%; margin-left: .5in; mso-add-space: auto; mso-outline-level: 1;"><a href="" name="_Toc299924285"><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">6. ORACLE’S SALES INTELLIGENCE MODULE.</span></span></a><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><o:p></o:p></span></span></div><div class="MsoNormalCxSpMiddle" style="line-height: 150%; margin-left: .5in; mso-add-space: auto; mso-outline-level: 1;"><a href="" name="_Toc299924286"><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">7. ORACLE’S MARKETING INTELLIGENCE MODULE.</span></span></a><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><o:p></o:p></span></span></div><div class="MsoNormalCxSpMiddle" style="line-height: 150%; margin-left: .5in; mso-add-space: auto; mso-outline-level: 1;"><a href="" name="_Toc299924287"><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">8. ORACLE BIS MODULE.</span></span></a><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><o:p></o:p></span></span></div><div class="MsoNormalCxSpMiddle" style="line-height: 150%; margin-left: .5in; mso-add-space: auto; mso-outline-level: 1;"><a href="" name="_Toc299924288"><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">9. ORACLE’S CALL CENTER INTELLIGENCE MODULE.</span></span></a><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><o:p></o:p></span></span></div><div class="MsoNormalCxSpMiddle" style="line-height: 150%; margin-left: .5in; mso-add-space: auto; mso-outline-level: 1;"><a href="" name="_Toc299924289"><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">10. ORACLE’S WEB ADI MODULE.</span></span></a><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><o:p></o:p></span></span></div><div class="MsoNormalCxSpMiddle" style="line-height: 150%; margin-left: .5in; mso-add-space: auto; mso-outline-level: 1;"><a href="" name="_Toc299924290"><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">11. ORACLE’S CASH MANAGEMENT MODULE.</span></span></a><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><o:p></o:p></span></span></div><div class="MsoNormalCxSpMiddle" style="line-height: 150%; margin-left: .5in; mso-add-space: auto; mso-outline-level: 1;"><a href="" name="_Toc299924291"><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">12. ORACLE’S SUPPLIER SCHEDULING MODULE.</span></span></a><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><o:p></o:p></span></span></div><div class="MsoNormalCxSpMiddle" style="line-height: 150%; margin-left: .5in; mso-add-space: auto; mso-outline-level: 1;"><a href="" name="_Toc299924292"><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">13. ORACLE’S SUPPLY CHAIN TRADING CONNECTOR MODULE.</span></span></a><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><o:p></o:p></span></span></div><div class="MsoNormalCxSpMiddle" style="line-height: 150%; margin-left: .5in; mso-add-space: auto; mso-outline-level: 1;"><a href="" name="_Toc299924293"><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">14. ORACLE’S SALES COMPENSATION MODULE.</span></span></a><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><br />
<span class="apple-style-span">15. ORACLE’S SERVICE MODULE.</span></span><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><o:p></o:p></span></span></div><div class="MsoNormalCxSpMiddle" style="line-height: 150%; margin-left: .5in; mso-add-space: auto; mso-outline-level: 1;"><a href="" name="_Toc299924294"><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">16. ORACLE’S CUSTOMER CARE MODULE.</span></span></a><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><o:p></o:p></span></span></div><div class="MsoNormalCxSpMiddle" style="line-height: 150%; margin-left: .5in; mso-add-space: auto; mso-outline-level: 1;"><a href="" name="_Toc299924295"><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">17. ORACLE’S FIELD SERVICE MODULE.</span></span></a><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><o:p></o:p></span></span></div><div class="MsoNormalCxSpMiddle" style="line-height: 150%; margin-left: .5in; mso-add-space: auto; mso-outline-level: 1;"><a href="" name="_Toc299924296"><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">18. ORACLE’S FIELD SERVICE PLAN.</span></span></a><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><br />
<span class="apple-style-span">19. ORACLE’S SPARES MANAGEMENT.</span><br />
<span class="apple-style-span">20. ORACLE’S SCHEDULER MODULE.</span></span><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><o:p></o:p></span></span></div><div class="MsoNormalCxSpMiddle" style="line-height: 150%; margin-left: .5in; mso-add-space: auto; mso-outline-level: 1;"><a href="" name="_Toc299924297"><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">21. ORACLE’S CONFIGURATION MODULE.</span></span></a><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><br />
<span class="apple-style-span">22. ORACLE’S ENTERPRISE ASSET MANAGEMENT.</span></span><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><o:p></o:p></span></span></div><div class="MsoNormalCxSpMiddle" style="line-height: 150%; margin-left: .5in; mso-add-space: auto; mso-outline-level: 1;"><a href="" name="_Toc299924298"><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">23. ORACLE’S E-COMMERCE GATEWAY.</span></span></a><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><o:p></o:p></span></span></div><div class="MsoNormalCxSpMiddle" style="line-height: 150%; margin-left: .5in; mso-add-space: auto; mso-outline-level: 1;"><a href="" name="_Toc299924299"><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">24. ORACLE’S E RECORDS MODULE.</span></span></a><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><o:p></o:p></span></span></div><div class="MsoNormalCxSpMiddle" style="line-height: 150%; margin-left: .5in; mso-add-space: auto; mso-outline-level: 1;"><a href="" name="_Toc299924300"><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">25. ORACLE’S ENGINEERING MODULE.</span></span></a><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><o:p></o:p></span></span></div><div class="MsoNormalCxSpMiddle" style="line-height: 150%; margin-left: .5in; mso-add-space: auto; mso-outline-level: 1;"><a href="" name="_Toc299924301"><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">26. ORACLE’S FINANCIALS INTELLIGENCE MODULE.</span></span></a><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><o:p></o:p></span></span></div><div class="MsoNormalCxSpMiddle" style="line-height: 150%; margin-left: .5in; mso-add-space: auto; mso-outline-level: 1;"><a href="" name="_Toc299924302"><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">27. ORACLE’S FLOW MANUFACTURING MODULE.</span></span></a><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><o:p></o:p></span></span></div><div class="MsoNormalCxSpMiddle" style="line-height: 150%; margin-left: .5in; mso-add-space: auto; mso-outline-level: 1;"><a href="" name="_Toc299924303"><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">28. ORACLE’S TRANSPORTATION HUB MODULE.</span></span></a><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><o:p></o:p></span></span></div><div class="MsoNormalCxSpMiddle" style="line-height: 150%; margin-left: .5in; mso-add-space: auto; mso-outline-level: 1;"><a href="" name="_Toc299924304"><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">29. ORACLE’S FEDERAL HR MODULE.</span></span></a><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><o:p></o:p></span></span></div><div class="MsoNormalCxSpMiddle" style="line-height: 150%; margin-left: .5in; mso-add-space: auto; mso-outline-level: 1;"><a href="" name="_Toc299924305"><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">30. ORACLE’S PROCESS MANUFACTURING SYSTEMS.</span></span></a><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><o:p></o:p></span></span></div><div class="MsoNormalCxSpMiddle" style="line-height: 150%; margin-left: .5in; mso-add-space: auto; mso-outline-level: 1;"><a href="" name="_Toc299924306"><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">31. ORACLE’S HUMAN RESOURCES INTELLIGENCE MODULE.</span></span></a><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><o:p></o:p></span></span></div><div class="MsoNormalCxSpMiddle" style="line-height: 150%; margin-left: .5in; mso-add-space: auto; mso-outline-level: 1;"><a href="" name="_Toc299924307"><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">32. ORACLE’S TIME AND LABOR MODULE.</span></span></a><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><o:p></o:p></span></span></div><div class="MsoNormalCxSpMiddle" style="line-height: 150%; margin-left: .5in; mso-add-space: auto; mso-outline-level: 1;"><a href="" name="_Toc299924308"><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">33. ORACLE’S STUDENT SYSTEMS MODULE.</span></span></a><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><o:p></o:p></span></span></div><div class="MsoNormalCxSpMiddle" style="line-height: 150%; margin-left: .5in; mso-add-space: auto; mso-outline-level: 1;"><a href="" name="_Toc299924309"><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">34. ORACLE’S PRODUCT DEVELOPMENT MODULE.</span></span></a><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><o:p></o:p></span></span></div><div class="MsoNormalCxSpMiddle" style="line-height: 150%; margin-left: .5in; mso-add-space: auto; mso-outline-level: 1;"><a href="" name="_Toc299924310"><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">35. ORACLE’S SUPPLY CHAIN INTELLIGENCE MODULE.</span></span></a><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><o:p></o:p></span></span></div><div class="MsoNormalCxSpMiddle" style="line-height: 150%; margin-left: .5in; mso-add-space: auto; mso-outline-level: 1;"><a href="" name="_Toc299924311"><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">36. ORACLE’S CRM FOUNDATION.</span></span></a><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><o:p></o:p></span></div><div class="MsoNormalCxSpMiddle" style="line-height: 150%; margin-left: .5in; mso-add-space: auto; mso-outline-level: 1;"><a href="" name="_Toc299924312"><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">37. ORACLE’S MASTER SCHEDULING MODULE.</span></span></a><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><o:p></o:p></span></div><div class="MsoNormalCxSpMiddle" style="line-height: 150%; margin-left: .5in; mso-add-space: auto; mso-outline-level: 1;"><a href="" name="_Toc299924313"><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">38. ORACLE’S ADVANCED SUPPLY CHAIN PLANNING.</span></span></a><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><br />
<span class="apple-style-span">39. ORACLE’S DEMAND PLANNING MODULE.</span></span><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><o:p></o:p></span></span></div><div class="MsoNormalCxSpMiddle" style="line-height: 150%; margin-left: .5in; mso-add-space: auto; mso-outline-level: 1;"><a href="" name="_Toc299924314"><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">40. ORACLE’S ORDER MANAGEMENT MODULE.</span></span></a><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><br />
<span class="apple-style-span">41. ORACLE’S OPERATIONS INTELLIGENCE MODULE.</span></span><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><o:p></o:p></span></span></div><div class="MsoNormalCxSpMiddle" style="line-height: 150%; margin-left: .5in; mso-add-space: auto; mso-outline-level: 1;"><a href="" name="_Toc299924315"><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">42. ORACLE’S PAYROLL MODULE.</span></span></a><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><o:p></o:p></span></span></div><div class="MsoNormalCxSpMiddle" style="line-height: 150%; margin-left: .5in; mso-add-space: auto; mso-outline-level: 1;"><a href="" name="_Toc299924316"><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">43. ORACLE’S HUMAN RESOURCES MODULE.</span></span></a><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><o:p></o:p></span></span></div><div class="MsoNormalCxSpMiddle" style="line-height: 150%; margin-left: .5in; mso-add-space: auto; mso-outline-level: 1;"><a href="" name="_Toc299924317"><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">44. ORACLE’S PROJECT MANUFACTURING MODULE.</span></span></a><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><br />
<span class="apple-style-span">45. ORACLE’S PROPERTY MANAGER MODULE.</span></span><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><o:p></o:p></span></span></div><div class="MsoNormalCxSpMiddle" style="line-height: 150%; margin-left: .5in; mso-add-space: auto; mso-outline-level: 1;"><a href="" name="_Toc299924318"><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">46. ORACLE’S PURCHASING MODULE.</span></span></a><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><o:p></o:p></span></span></div><div class="MsoNormalCxSpMiddle" style="line-height: 150%; margin-left: .5in; mso-add-space: auto; mso-outline-level: 1;"><a href="" name="_Toc299924319"><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">47. ORACLE’S PARTNER RELATIONSHIP MANAGEMENT.</span></span></a><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><o:p></o:p></span></span></div><div class="MsoNormalCxSpMiddle" style="line-height: 150%; margin-left: .5in; mso-add-space: auto; mso-outline-level: 1;"><a href="" name="_Toc299924320"><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">48. ORACLE’S RISK MANAGEMENT MODULE.</span></span></a><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><o:p></o:p></span></span></div><table border="0" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="mso-cellspacing: 0in; mso-padding-alt: 0in 0in 0in 0in; mso-yfti-tbllook: 1184; width: 103.2%;"><tbody>
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</tbody></table><div class="MsoNormal"><br />
</div><h1><a href="" name="_Toc299924321"><span style="color: #365f91; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-fareast; mso-themecolor: accent1; mso-themeshade: 191;">Modules Details</span></a><span style="color: #365f91; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-fareast; mso-themecolor: accent1; mso-themeshade: 191;"><o:p></o:p></span></h1><h2><a href="" name="_Toc299924322"><span style="color: #4f81bd; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-fareast; mso-themecolor: accent1;">Oracle Marketing Analytics</span></a><span style="color: #4f81bd; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-fareast; mso-themecolor: accent1;"><o:p></o:p></span></h2><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">Oracle Marketing Analytics allows your organization to obtain maximum results from your marketing investments by providing your entire marketing team with a complete, up-to-the-minute picture of customer preferences, buying behavior, and profitability. Oracle Marketing Analytics helps you to develop closer, more valuable customer and prospect relationships and improve marketing effectiveness.<o:p></o:p></span></div><h2><a href="" name="_Toc299924323"></a><a href="" name="CRM"></a><strong><span lang="EN-GB" style="color: #4f81bd; font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal; line-height: 115%; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-fareast; mso-themecolor: accent1;">Oracle CRM</span></strong><span lang="EN-GB" style="color: #4f81bd; font-family: "Arial","sans-serif"; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-fareast; mso-themecolor: accent1;"><o:p></o:p></span></h2><div class="MsoNormal" style="line-height: 12.25pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-ansi-language: EN-GB; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">The Oracle CRM (Customer Relationship Management) is a set of applications that give you information-driven sales, service, and marketing. Oracle CRM is built on an open, standards-based architecture that streamlines business processes, improves data quality, and allows all your key divisions to draw from the same source of data. With Oracle CRM, your company owns the single best tool for customer success—accurate information. <o:p></o:p></span></div><h2><span lang="EN-GB" style="color: #4f81bd; font-family: "Arial","sans-serif"; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-fareast; mso-themecolor: accent1;"> </span><a href="" name="_Toc299924324"></a><a href="" name="csm"></a><strong><span lang="EN-GB" style="color: #4f81bd; font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal; line-height: 115%; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-fareast; mso-themecolor: accent1;">Oracle Customer Service Management</span></strong><span lang="EN-GB" style="color: #4f81bd; font-family: "Arial","sans-serif"; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-fareast; mso-themecolor: accent1;"><o:p></o:p></span></h2><div class="MsoNormal" style="line-height: 12.25pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-ansi-language: EN-GB; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">Oracle’s E-Business Suite family of Service Applications provides true information-driven customer service. It enables an organisation to meet and exceed customer expectations by empowering them with information that is consistent, accurate, and actionable.<o:p></o:p></span></div><h2><span lang="EN-GB" style="color: #4f81bd; font-family: "Arial","sans-serif"; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-fareast; mso-themecolor: accent1;"> </span><a href="" name="_Toc299924325"></a><a href="" name="financials"></a><strong><span lang="EN-GB" style="color: #4f81bd; font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal; line-height: 115%; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-fareast; mso-themecolor: accent1;">Oracle Financials</span></strong><strong><span lang="EN-GB" style="color: #4f81bd; font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal; line-height: 115%; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-fareast; mso-themecolor: accent1;"> </span></strong><span lang="EN-GB" style="color: #4f81bd; font-family: "Arial","sans-serif"; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-fareast; mso-themecolor: accent1;"><o:p></o:p></span></h2><div class="MsoNormal" style="line-height: 12.25pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-ansi-language: EN-GB; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">The Oracle Financials application includes General Ledger, Cash Management, Payables, Receivables, Fixed Assets, Treasury, Property Management, Financial Analyser and a self-service expenses function. <o:p></o:p></span></div><h2><a href="" name="_Toc299924326"></a><a href="" name="hrm"></a><strong><span lang="EN-GB" style="color: #4f81bd; font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal; line-height: 115%; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-fareast; mso-themecolor: accent1;">Oracle Human Resource Management System</span></strong><strong><span lang="EN-GB" style="color: #4f81bd; font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal; line-height: 115%; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-fareast; mso-themecolor: accent1;"> </span></strong><span lang="EN-GB" style="color: #4f81bd; font-family: "Arial","sans-serif"; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-fareast; mso-themecolor: accent1;"><o:p></o:p></span></h2><div class="MsoNormal" style="line-height: 12.25pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-ansi-language: EN-GB; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">The Oracle Human Resource Management System (HMRS) module helps companies manage the entire recruitment process and provides a real-time view of all HR activities such as recruitment, training, benefits and payroll. The HRMS suite fully integrates with all E-Business Suite applications and offers users an analytics package that allows for easy extraction of HR data. <o:p></o:p></span></div><h2><a href="" name="_Toc299924327"></a><a href="" name="portfolio"></a><strong><span lang="EN-GB" style="color: #4f81bd; font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal; line-height: 115%; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-fareast; mso-themecolor: accent1;">Oracle Projects Portfolio</span></strong><strong><span lang="EN-GB" style="color: #4f81bd; font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal; line-height: 115%; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-fareast; mso-themecolor: accent1;"> </span></strong><span lang="EN-GB" style="color: #4f81bd; font-family: "Arial","sans-serif"; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-fareast; mso-themecolor: accent1;"><o:p></o:p></span></h2><div class="MsoNormal" style="line-height: 12.25pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-ansi-language: EN-GB; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">Oracle Projects Portfolio of applications supports the full lifecycle of project and portfolio management. It provides a single, accurate view of all project-related activities. It allows users to select the best portfolio of initiatives, execute projects in adherence with methodologies, assign the right global resources, proactively streamline project delivery, and track profitability via accurate budgeting, forecasting, and billings/charge-backs. <o:p></o:p></span></div><h2><a href="" name="_Toc299924328"></a><a href="" name="supplychain"></a><strong><span lang="EN-GB" style="color: #4f81bd; font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal; line-height: 115%; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-fareast; mso-themecolor: accent1;">Oracle Supply Chain Applications</span></strong><strong><span lang="EN-GB" style="color: #4f81bd; font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal; line-height: 115%; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-fareast; mso-themecolor: accent1;"> </span></strong><span lang="EN-GB" style="color: #4f81bd; font-family: "Arial","sans-serif"; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-fareast; mso-themecolor: accent1;"><o:p></o:p></span></h2><div class="MsoNormal" style="line-height: 12.25pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-ansi-language: EN-GB; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">The Oracle Supply Chain applications allow organisations to predict market requirements, innovate in response to volatile market conditions, and align operations across global networks. There are several industry-specific solutions available that incorporate demand management, sales and operations planning, transportation management etc. <o:p></o:p></span></div><h2><a href="" name="_Toc299924329"></a><a href="" name="procurement"></a><strong><span lang="EN-GB" style="color: #4f81bd; font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal; line-height: 115%; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-fareast; mso-themecolor: accent1;">Oracle Advanced Procurement</span></strong><span lang="EN-GB" style="color: #4f81bd; font-family: "Arial","sans-serif"; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-fareast; mso-themecolor: accent1;"><o:p></o:p></span></h2><div class="MsoNormal" style="line-height: 12.25pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-ansi-language: EN-GB; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">Oracle Advanced Procurement is an integrated suite of applications that dramatically cut all supply management costs. The solution helps you to reduce spending on goods and services, streamline procure-to-pay processes, and drive policy compliance. <o:p></o:p></span></div><h2><a href="" name="_Toc299924330"></a><a href="" name="valuechain"></a><strong><span lang="EN-GB" style="color: #4f81bd; font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal; line-height: 115%; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-fareast; mso-themecolor: accent1;">Oracle Value Chain Planning</span></strong><span lang="EN-GB" style="color: #4f81bd; font-family: "Arial","sans-serif"; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-fareast; mso-themecolor: accent1;"><o:p></o:p></span></h2><div class="MsoNormal" style="line-height: 12.25pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-ansi-language: EN-GB; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">Oracle's Value Chain Planning solution enables companies to become more information-driven with best-in-class supply chain planning applications built around a core of optimisation, sales and operations planning, and performance management. <o:p></o:p></span></div><h2><a href="" name="_Toc299924331"></a><a href="" name="execution"></a><strong><span lang="EN-GB" style="color: #4f81bd; font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal; line-height: 115%; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-fareast; mso-themecolor: accent1;">Oracle Value Chain Execution (Logistics)</span></strong><strong><span lang="EN-GB" style="color: #4f81bd; font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal; line-height: 115%; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-fareast; mso-themecolor: accent1;"> </span></strong><span lang="EN-GB" style="color: #4f81bd; font-family: "Arial","sans-serif"; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-fareast; mso-themecolor: accent1;"><o:p></o:p></span></h2><div class="MsoNormal" style="line-height: 12.25pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span lang="EN-GB" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-ansi-language: EN-GB; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">With the Oracle Logistics module users can plan, manage, and control the flow and storage of products and services within a business. It enables future planning of demand and safety stock within the warehouse. It can produce detailed, constraint-based production schedules and material plans.<o:p></o:p></span></div><h1 style="text-align: center;"><a href="" name="_Toc299924332"><span style="color: #365f91; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-fareast; mso-themecolor: accent1; mso-themeshade: 191;">References</span></a><span style="color: #365f91; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: major-fareast; mso-themecolor: accent1; mso-themeshade: 191;"><o:p></o:p></span></h1></td> <td style="padding: 0in 0in 0in 0in; width: .3pt;" width="0"></td> </tr>
</tbody></table><div class="MsoNoSpacing" style="line-height: 150%; tab-stops: 296.3pt;"><a href="http://www.webhostingreport.com/learn/oracle.html"><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;">http://www.webhostingreport.com/learn/oracle.html</span></a><span style="font-family: "Arial","sans-serif";"> <o:p></o:p></span></div><div class="MsoNoSpacing" style="line-height: 150%;"><a href="http://www.itec.suny.edu/scadm/oracle_links.htm"><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;">http://www.itec.suny.edu/scadm/oracle_links.htm</span></a><span style="font-family: "Arial","sans-serif";"><o:p></o:p></span></div><div class="MsoNoSpacing" style="line-height: 150%;"><a href="http://en.wikipedia.org/wiki/Oracle_Database"><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;">http://en.wikipedia.org/wiki/Oracle_Database</span></a><span style="font-family: "Arial","sans-serif";"><o:p></o:p></span></div><div class="MsoNoSpacing" style="line-height: 150%;"><a href="http://erporacleapps.blogspot.com/2010/02/oracle-applications-modules-list.html%7B2%7D" target="_blank"><span style="color: windowtext; font-family: "Arial","sans-serif";">http://erporacleapps.blogspot.com/2010/02/oracle-applications-modules-list.html{2}</span></a><u><span style="font-family: "Arial","sans-serif";"><o:p></o:p></span></u></div><div class="MsoNoSpacing" style="line-height: 150%;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;">http://www.howstuffworks.com/</span><span style="font-family: "Arial","sans-serif";"><o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;">http://www.google.com/<a href="" name="_GoBack"></a><o:p></o:p></span></div><div class="MsoNormal"><br />
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</div><h1 style="line-height: 150%; text-align: center; text-indent: 0.25in;"><a href="" name="_Toc299924333"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Arial Unicode MS";">QUESTIONAIRES</span></a><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Arial Unicode MS";"><o:p></o:p></span></h1><div class="MsoNormal"><br />
</div><div class="MsoListParagraphCxSpFirst" style="line-height: 150%; mso-list: l1 level1 lfo1; text-indent: -.25in;"><!--[if !supportLists]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Arial;">1.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;"> </span></span></b><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;">How would you define your business process?<o:p></o:p></span></b></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;">Orix Leasing Pakistan innovative provides competitive advantage to any business which needs financing.<span style="color: #333333; mso-no-proof: yes;"> We catter the businesses from big, medium and small organizations.The </span>implementing </span><a href="http://www.docuvantage.com/c/products/docuvantageondemand.php" target="_new"><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; text-decoration: none; text-underline: none;">business process automation software</span></a><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;"> to help us better manage our business processes. The automation and documenting processes can be challenging, but it takes saves time and money.<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left;"><br />
</div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; mso-list: l1 level1 lfo1; text-indent: -.25in;"><!--[if !supportLists]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Arial;">2.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;"> </span></span></b><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;">Were you using any other tool or MIS before implementing ERP?<o:p></o:p></span></b></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;">Yes<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%;"><br />
</div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; mso-list: l1 level1 lfo1; text-indent: -.25in;"><!--[if !supportLists]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Arial;">3.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;"> </span></span></b><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;">Explain the ERP Implementation Phases? How long it take? What was your role?<o:p></o:p></span></b></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;">ERP implementation is a lengthy process and it calls for a long term strategic planning and communication. The basic stages include Vision server is the first stage and test data is followed according to the requirement. Next stage is the production server and data upload. ERP implementation is not solely a technical job.<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;">The technical part of first phase takes about 3 months and the second phases takes about another 3 months. So, approximately takes about 6 months-1 years. I was the project manager.<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%;"><br />
</div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left; text-indent: -0.25in;"><!--[if !supportLists]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Arial;">4.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;"> </span></span></b><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Arial Unicode MS";">Which legacy software system are you using for present business transactions? <o:p></o:p></span></b></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left;"><br />
</div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left; text-indent: -0.25in;"><!--[if !supportLists]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Arial;">5.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;"> </span></span></b><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Arial Unicode MS";">What kind of planning was done before implementation?<o:p></o:p></span></b></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Arial Unicode MS";">A proper strategic planning was done before taking final steps of implementation. This included cost effectiveness, expenditure measurements, market survey,etc.<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left;"><br />
</div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left;"><br />
</div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left; text-indent: -0.25in;"><!--[if !supportLists]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Arial;">6.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;"> </span></span></b><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Arial Unicode MS";">What were the problems that you faced with the earlier system or process?<o:p></o:p></span></b></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Arial Unicode MS";">To meet the changes in Business flows and system strategy was the most difficult task of all.<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left;"><br />
</div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left; text-indent: -0.25in;"><!--[if !supportLists]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Arial;">7.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;"> </span></span></b><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Arial Unicode MS";">How you selected the ERP and Modules?<o:p></o:p></span></b></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Arial Unicode MS";">This was done on need to know basis and depended on the extent of integration required. Comparative cost, expense and output analysis was done. <o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left;"><br />
</div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left; text-indent: -0.25in;"><!--[if !supportLists]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Arial;">8.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;"> </span></span></b><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Arial Unicode MS";">What was and what is your employee ratio before and after implementation ofthis process?<o:p></o:p></span></b></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Arial Unicode MS";">There is about 25% reduction of human labor.<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left;"><br />
</div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left; text-indent: -0.25in;"><!--[if !supportLists]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Arial;">9.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;"> </span></span></b><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Arial Unicode MS";">How can an ERP such as ORACLE help a business owner learn more about howbusiness operates?<o:p></o:p></span></b></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Arial Unicode MS";">Dash boards(for example: pie charts, graphs, summery data ) are created for easy access. This helps in strategic analysis. <o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left;"><br />
</div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left; text-indent: -0.25in;"><!--[if !supportLists]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Arial;">10.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;"> </span></span></b><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Arial Unicode MS";">Name some drawbacks of ERP that you faced?<o:p></o:p></span></b></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Arial Unicode MS";">Specialized and limited trained staff availability, costly and lengthy procedure of implementation is the only drawback that I have come across so far.<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left;"><br />
</div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left; text-indent: -0.25in;"><!--[if !supportLists]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Arial;">11.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;"> </span></span></b><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Arial Unicode MS";">How can businesses use ERP for competitive advantage?<o:p></o:p></span></b></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Arial Unicode MS";">Efficiency, economies of scale through cost cut down. Transparency of records meaning no loop wholes and easy access to catch frauds.<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left;"><br />
</div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left; text-indent: -0.25in;"><!--[if !supportLists]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Arial;">12.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;"> </span></span></b><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Arial Unicode MS";">How many modules are there in your selected ERP?<o:p></o:p></span></b></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left;"><br />
</div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left; text-indent: -0.25in;"><!--[if !supportLists]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Arial;">13.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;"> </span></span></b><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Arial Unicode MS";">How many are implemented and why?<o:p></o:p></span></b></div><div class="MsoListParagraphCxSpMiddle"><br />
</div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Arial Unicode MS";">These are implemented according to the requirements of our business.<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left;"><br />
</div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left; text-indent: -0.25in;"><!--[if !supportLists]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Arial;">14.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;"> </span></span></b><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Arial Unicode MS";">What are the benefits?<o:p></o:p></span></b></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Arial Unicode MS";">Fully integration helps communication vast and fast by all means.<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left;"><br />
</div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left; text-indent: -0.25in;"><!--[if !supportLists]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Arial;">15.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;"> </span></span></b><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Arial Unicode MS";">Time period (for how long is ERP implemented)?<o:p></o:p></span></b></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Arial Unicode MS";">Till the time another feasible technology is not available for the further enhancement of efficiency of our business.<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left;"><br />
</div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left; text-indent: -0.25in;"><!--[if !supportLists]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Arial;">16.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;"> </span></span></b><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Arial Unicode MS";">What are your estimated time lines for the implementation? Has the ERP System Live date been though about?<o:p></o:p></span></b></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Arial Unicode MS";">Yes, it has gone live. 1 year.<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left;"><br />
</div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left; text-indent: -0.25in;"><!--[if !supportLists]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Arial;">17.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;"> </span></span></b><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Arial Unicode MS";">Will customers and suppliers be provided access to their respective ledgerinformation from internet?<o:p></o:p></span></b></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Arial Unicode MS";">Yes, we do provide access to through e-business that we offer.<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left;"><br />
</div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left; text-indent: -0.25in;"><!--[if !supportLists]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Arial;">18.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;"> </span></span></b><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Arial Unicode MS";">What are the key business drivers behind the ERP implementation?<o:p></o:p></span></b></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left;"><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Arial Unicode MS";">Expertise availability, cost and time management.<o:p></o:p></span></b></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left;"><br />
</div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left; text-indent: -0.25in;"><!--[if !supportLists]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Arial;">19.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;"> </span></span></b><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Arial Unicode MS";">How this ERP system is serving to your top level of management in decisionmaking?<o:p></o:p></span></b></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Arial Unicode MS";">Answered above.<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left;"><br />
</div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left; text-indent: -0.25in;"><!--[if !supportLists]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Arial;">20.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;"> </span></span></b><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Arial Unicode MS";">SAP is also one of the best ERP application so why you prefer theOracle/Microsoft?<o:p></o:p></span></b></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Arial Unicode MS";">This is due to the easy availability or trained staff in our region. SAP specialists are limited in Pakistan. This is one of the main reasons. The other reason is also that SAP was introduced later and thereby is comparatively expensive.<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left;"><br />
</div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left; text-indent: -0.25in;"><!--[if !supportLists]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Arial;">21.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;"> </span></span></b><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Arial Unicode MS";">When did the first module of your ERP system go live (mm/y)?<o:p></o:p></span></b></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Arial Unicode MS";">Confidential.<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left;"><br />
</div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left; text-indent: -0.25in;"><!--[if !supportLists]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Arial;">22.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;"> </span></span></b><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Arial Unicode MS";">If you have purchased ERP software and haven’t implemented all the modules,why have you waited?<o:p></o:p></span></b></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Arial Unicode MS";">We implemented according to the company’s requirements. In case of further expansion other modules would also be implemented. <o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left;"><br />
</div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left; text-indent: -0.25in;"><!--[if !supportLists]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Arial;">23.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;"> </span></span></b><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Arial Unicode MS";">We would like your opinion on some future ERP trends<o:p></o:p></span></b></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Arial Unicode MS";">We see quick technological advancements in ERP. Recent launch of Oracle was in Singapore. It offers one platform and a ready made solution.<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left;"><br />
</div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left; text-indent: -0.25in;"><!--[if !supportLists]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Arial;">24.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;"> </span></span></b><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Arial Unicode MS";">How would you define your organization from the Information System management point of view?<o:p></o:p></span></b></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Arial Unicode MS";">We are a highly trained staff and have a full confidence with our system.<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left; text-indent: -0.25in;"><!--[if !supportLists]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Arial;">25.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;"> </span></span></b><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Arial Unicode MS";">Why time factor is critical yet important, to the implementation of ERP with respect to business processes and training of employees?<o:p></o:p></span></b></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Arial Unicode MS";">To meet the fast and competitive environment of today’s globe.<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left;"><br />
</div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left; text-indent: -0.25in;"><!--[if !supportLists]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Arial;">26.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;"> </span></span></b><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Arial Unicode MS";">How implementation of ERP did affected the working of the organization? Is there any significant change that occurred? If yes why and if no, why not?<o:p></o:p></span></b></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Arial Unicode MS";">Yes a lot of changes have been experienced throughout the process. Integration and replacement of labor work are the most significant.<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left;"><br />
</div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; text-align: left; text-indent: -0.25in;"><!--[if !supportLists]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Arial;">27.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;"> </span></span></b><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Arial Unicode MS";">What are the challenges in the future that you would expect to occur regarding the nature of your organization and how the ERP system could be helpful in this perspective?</span></b><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></b></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-left: 1in; text-align: left; text-indent: -0.5in;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;">ERP can help in future expansion of business through integration globally.<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-left: 1in; text-align: left; text-indent: -0.5in;"><br />
</div><div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; mso-list: l1 level1 lfo1; text-indent: -.25in;"><!--[if !supportLists]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: Arial;">28.<span style="font-family: 'Times New Roman'; font-size: 7pt; font-weight: normal; line-height: normal;"> </span></span></b><!--[endif]--><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;">Explain the process involved in integrating all the departments through ERP?<o:p></o:p></span></b></div><div class="MsoListParagraphCxSpLast" style="line-height: 150%;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%;">Already answered above.<o:p></o:p></span></div><div class="MsoNormal"><br />
</div><h1 style="text-align: center;"><a href="" name="_Toc299924334"><span style="font-family: "Arial","sans-serif";">COMAPRATIVE ANALYSIS</span></a><span style="font-family: "Arial","sans-serif";"><o:p></o:p></span></h1><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;">The Orix Leasing consist of following oracle modules listed below. These modules are integrated and provides immediate access of database.<o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-no-proof: yes;"><v:shape id="Picture_x0020_4" o:spid="_x0000_i1026" style="height: 299.25pt; mso-wrap-style: square; visibility: visible; width: 510.75pt;" type="#_x0000_t75"> <v:imagedata o:title="" src="file:///C:\DOCUME~1\AAMIRH~1\LOCALS~1\Temp\msohtmlclip1\01\clip_image002.png"> </v:imagedata></v:shape></span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></div><div class="MsoNormal"><br />
</div><h2><a href="" name="_Toc299924335"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;">TIME AND LABOR MODULE</span></a><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;"> <o:p></o:p></span></h2><div class="MsoNoSpacing"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">This module is used for labor attendance and labor movement. When an employee enters in Orix Company in the morning they have to scan their thumb in order to open the main door of department. This record is maintained in order to intervene the employees in and out movement.<o:p></o:p></span></div><div class="MsoNoSpacing"><br />
</div><h2><a href="" name="_Toc299924336"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;">PAYROLL MODULE</span></a><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></h2><div class="MsoNoSpacing"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">This is interlinked with time and labor module for the payment of their monthly salaries and other benefits through the employee’s account.<o:p></o:p></span></div><div class="MsoNoSpacing"><br />
</div><h2><a href="" name="_Toc299924337"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;">HUMAN RESOURCE MODULE</span></a><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></h2><div class="MsoNoSpacing"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">This governs the management of employees i.e. records of total employees, hiring and firing of employees, performance of individuals, record maintenance, cadre wise data, ageing etc.<o:p></o:p></span></div><div class="MsoListParagraph"><br />
</div><h2><a href="" name="_Toc299924338"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;">PROPERTY MANAGEMENT MODULE</span></a><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></h2><div class="MsoNoSpacing"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">This comprises of property management showing their location, valuation, size, area, and if the property is on rent the relevant details are available in this module.<o:p></o:p></span></div><div class="MsoListParagraph"><br />
</div><h2><a href="" name="_Toc299924339"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;">RISK MANAGEMENT MODULE</span></a><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></h2><div class="MsoNoSpacing"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">This covers the vast area mainly consist of operational risk, financial risk, reputational risk etc. through different reports. According to the reports a company mitigates the risk involved.<o:p></o:p></span></div><div class="MsoListParagraph"><br />
</div><h2><a href="" name="_Toc299924340"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;">MARKETING MODULE</span></a><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></h2><div class="MsoNoSpacing"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">The marketing team visits the customer’s for enhancement of the business and keeps their records.<o:p></o:p></span></div><div class="MsoListParagraphCxSpFirst"><br />
</div><div class="MsoListParagraphCxSpMiddle"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-no-proof: yes;"><v:shape id="Picture_x0020_5" o:spid="_x0000_i1027" style="height: 261.75pt; mso-wrap-style: square; visibility: visible; width: 447pt;" type="#_x0000_t75"> <v:imagedata o:title="" src="file:///C:\DOCUME~1\AAMIRH~1\LOCALS~1\Temp\msohtmlclip1\01\clip_image003.png"> </v:imagedata></v:shape></span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></div><div class="MsoListParagraphCxSpLast"><br />
</div><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US;"><br clear="all" style="mso-special-character: line-break; page-break-before: always;" /> </span> <div class="MsoNormal"><br />
</div><h2><a href="" name="_Toc299924341"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;">CASH MANAGEMENT MODULE</span></a><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></h2><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;">The flow of cash is maintained in this module which mainly includes remittance from one branch to the other branch on behalf of the valued customers.<o:p></o:p></span></div><div class="MsoListParagraph"><br />
</div><h2><a href="" name="_Toc299924342"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;">FINANCIAL INTELLIGENCE MODULE</span></a><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></h2><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;">The back bone of a financial institution is financial intelligence module. This module includes and integrates the flow chats, cash flow statement, interbank accounts, profit and loss statement, and balance sheet.<o:p></o:p></span></div><div class="MsoListParagraph"><br />
</div><h1><a href="" name="_Toc299924343"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;">CONCLUSION</span></a><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></h1><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;">OrIx leasing is reaping a lot of advantages through ERP. It is running into profits and has achieved its goals that it had expected through its implementation. It still sees room for further advantages through it.<o:p></o:p></span></div></div>Unknownnoreply@blogger.com1Pakistan30.375321 69.345115999999992.0650871638211541 34.18886599999999 58.685554836178845 104.50136599999999tag:blogger.com,1999:blog-7060027870662531913.post-89274279465061905682022-03-11T03:50:00.000+05:002022-03-11T03:50:47.852+05:00ERP: Enterprise Resource Planning In Pakistan State Oil<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="color: #1f497d; font-size: large;"><u><br /></u></span></div>
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<span style="color: #1f497d; font-size: large;"><span style="line-height: 24px;"><b><u>ERP: Enterprise Resource Planning In Pakistan State Oil</u></b></span></span></div>
<div dir="LTR" id="Table of Contents1">
</div>
<h1 class="western" style="break-before: page; margin-bottom: 0.17in; page-break-before: always;">
</h1>
<div style="line-height: 100%; margin-bottom: 0.21in;">
<span style="color: #17365d;"><span style="font-family: Cambria, serif;"><span style="font-size: x-large;">ERP:
Enterprise Resource Planning</span></span></span></div>
<div align="JUSTIFY" style="margin-bottom: 0in; margin-left: 0.25in;">
<span style="font-size: small;">Enterprise
Resource Planning is a term originally derived from manufacturing
resource planning (</span><span style="font-size: small;"><u><b>MRP II</b></u></span><span style="font-size: small;">)
that followed material requirements planning (MRP). MRP evolved into
ERP when "routings" became major part of the software
architecture and a company's capacity planning activity also became a
part of the standard software activity </span>
</div>
<div align="JUSTIFY" style="margin-bottom: 0in; margin-left: 0.25in;">
<span style="font-size: small;">Enterprise
Resource Planning systems (ERPs) integrate (or attempt to integrate)
all data and processes of an organization into a unified system. A
typical ERP system will use multiple components of computer software
and hardware to achieve the integration. A key ingredient of most ERP
systems is the use of a unified database to store data for the
various system modules.</span></div>
<div align="JUSTIFY" style="margin-bottom: 0in; margin-left: 0.25in;">
<span style="font-size: small;"></span></div>
<a name='more'></a><span style="font-size: small;"><br /></span><br />
<div align="JUSTIFY" style="margin-bottom: 0.19in; margin-left: 0.25in; margin-top: 0.19in;">
<span style="font-size: small;">The term ERP originally referred to how a large
organization planned to use organizational wide resources. In the
past, ERP systems were used in larger more industrial types of
companies. However, the use of ERP has changed and is extremely
comprehensive, today the term can refer to any type of company, no
matter what industry it falls in. In fact, ERP systems are used in
almost any type of organization - large or small.</span></div>
<div align="JUSTIFY" style="margin-bottom: 0.19in; margin-left: 0.25in; margin-top: 0.19in;">
<span style="font-size: small;">In order for a software system to be considered ERP, it
must provide an organization with functionality for two or more
systems. While some ERP packages exist that only cover two functions
for an organization (QuickBooks: Payroll & Accounting), most ERP
systems cover several functions.</span></div>
<div align="JUSTIFY" style="margin-bottom: 0.19in; margin-left: 0.25in; margin-top: 0.19in;">
<span style="font-size: small;">Today's ERP systems can cover a wide range of functions
and integrate them into one unified database. For instance, functions
such as Human Resources, Supply Chain Management, Customer Relations
Management, Financials, Manufacturing functions and Warehouse
Management functions were all once stand alone software applications,
usually housed with their own database and network, today, they can
all fit under one umbrella-the ERP System.</span></div>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0.19in; margin-left: 0.25in; margin-top: 0.19in;">
<span face="Calibri, sans-serif">Although the ideal
configuration would be one ERP system for an entire organization,
many larger organizations usually create and ERP system and then
build upon the system and external interface for other stand alone
systems which might be more powerful and perform better in fulfilling
an organizations needs. Usually this type of configuration can be
time consuming and does require lots of labor hours. </span>
</div>
<h1 class="western">
</h1>
<h1 class="western">
<a href="" name="__RefHeading__18150_1362522111"></a><span style="font-size: large;">THE
IDEAL ERP SYSTEM:</span></h1>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0.19in; margin-top: 0.19in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span face="Calibri, sans-serif">An
ideal ERP system is when a single database is utilized and contains
all data for various software modules. These software modules can
include:</span></span></span></div>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0.19in; margin-top: 0.19in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span face="Calibri, sans-serif"><b><span style="background: rgb(192, 192, 192);">Manufacturing:</span></b></span><span face="Calibri, sans-serif">
Some of the functions include; engineering, capacity, workflow
management, quality control, bills of material, manufacturing
process, etc.</span></span></span></div>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0.19in; margin-top: 0.19in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span face="Calibri, sans-serif"><b><span style="background: rgb(192, 192, 192);">Financials:</span></b></span><span face="Calibri, sans-serif">
Accounts payable, accounts receivable, fixed assets, general ledger
and cash management, etc.</span></span></span></div>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0.19in; margin-top: 0.19in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span face="Calibri, sans-serif"><b><span style="background: rgb(192, 192, 192);">Human
Resources:</span></b></span><span face="Calibri, sans-serif">
Benefits, training, payroll, time and attendance, etc</span></span></span></div>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0.19in; margin-top: 0.19in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span face="Calibri, sans-serif"><b><span style="background: rgb(192, 192, 192);">Supply
Chain Management:</span></b></span><span face="Calibri, sans-serif"><span style="background: rgb(192, 192, 192);">
</span></span><span face="Calibri, sans-serif">Inventory, supply
chain planning, supplier scheduling, claim processing, order entry,
purchasing, etc.</span></span></span></div>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0.19in; margin-top: 0.19in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span face="Calibri, sans-serif"><b><span style="background: rgb(192, 192, 192);">Projects:</span></b></span><span face="Calibri, sans-serif">
Costing, billing, activity management, time and expense, etc.</span></span></span></div>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0.19in; margin-top: 0.19in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span face="Calibri, sans-serif"><b><span style="background: rgb(192, 192, 192);">Customer
Relationship Management:</span></b></span><span face="Calibri, sans-serif"><span style="background: rgb(192, 192, 192);">
</span></span><span face="Calibri, sans-serif">sales and marketing,
service, commissions, customer contact, calls center support, etc.</span></span></span></div>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0.19in; margin-top: 0.19in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span face="Calibri, sans-serif"><b><span style="background: rgb(192, 192, 192);">Data
Warehouse:</span></b></span><span face="Calibri, sans-serif"><span style="background: rgb(192, 192, 192);">
</span></span><span face="Calibri, sans-serif">Usually this is a
module that can be accessed by an organizations customers, suppliers
and employees.</span></span></span></div>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0.19in; margin-top: 0.19in;">
<br /><br />
</div>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0.19in; margin-top: 0.19in;">
<br /><br />
</div>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0.19in; margin-top: 0.19in;">
<br /><br />
</div>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0.19in; margin-top: 0.19in;">
<br /><br />
</div>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0.19in; margin-top: 0.19in;">
<br /><br />
</div>
<h1 class="western">
</h1>
<h1 class="western">
<a href="" name="__RefHeading__18152_1362522111"></a><span style="font-size: medium;">ERP
IMPROVES PRODUCITIVITY:</span></h1>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0.19in; margin-top: 0.19in;">
<span face="Calibri, sans-serif">Before ERP systems,
each department in an organization would most likely have their own
computer system, data and database. Unfortunately, many of these
systems would not be able to communicate with one another or need to
store or rewrite data to make it possible for cross computer system
communication. For instance, the financials of a company were on a
separate computer system than the HR system, making it more intensive
and complicated to process certain functions.</span></div>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0.19in; margin-top: 0.19in;">
<span face="Calibri, sans-serif">Once an ERP system is
in place, usually all aspects of an organization can work in harmony
instead of every single system needing to be compatible with each
other. For large organizations, increased productivity and less types
of software are a result.</span></div>
<div lang="en-US" style="margin-bottom: 0in;">
<span style="color: black;"><span style="font-family: Cambria, serif;"><span style="font-size: medium;"><b>FIGURE:</b></span></span></span></div>
<div align="JUSTIFY" lang="" style="line-height: 100%; margin-bottom: 0.19in; margin-top: 0.19in;">
</div>
<div align="JUSTIFY" lang="" style="line-height: 100%; margin-bottom: 0.19in; margin-top: 0.19in;">
<br /><br />
</div>
<h2 class="western">
<a href="" name="__RefHeading__18154_1362522111"></a><span style="font-size: medium;"><u>ERP
Working Areas:</u></span></h2>
<div style="margin-bottom: 0in; margin-left: 0.31in;">
<span style="color: black;">ERPs
are cross-functional and enterprise wide. All functional departments
that are involved in operations or production are integrated in one
system. In addition to manufacturing, warehousing, logistics, and
Information Technology, this would include </span>
</div>
<ul>
<li><div style="line-height: 100%;">
<span style="color: black;">Product
Management</span></div>
</li>
<li><div style="line-height: 100%;">
<span style="color: black;">Customer
Relationship Management (CRM)</span></div>
</li>
<li><div style="line-height: 100%;">
<span style="color: black;">Supply
Chain Management (SCM)</span></div>
</li>
<li><div style="line-height: 100%;">
<span style="color: black;">Supplier
Management</span></div>
</li>
<li><div style="line-height: 100%;">
<span style="color: black;">Manufacturing
Management</span></div>
</li>
<li><div style="line-height: 100%;">
<span style="color: black;">Financial
Management</span></div>
</li>
<li><div style="line-height: 100%;">
<span style="color: black;">Business
Intelligence</span></div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0in;">
<span style="color: black;">Collaboration
& Integration</span></div>
</li>
</ul>
<div style="line-height: 100%; margin-bottom: 0in;">
<br />
</div>
<div style="line-height: 100%; margin-bottom: 0in;">
<br />
</div>
<div style="line-height: 100%; margin-bottom: 0in;">
<span style="color: black;"><span style="font-family: Cambria, serif;"><span style="font-size: medium;"><b>FIGURE:</b></span></span></span></div>
<div style="line-height: 100%; margin-bottom: 0in;">
<br />
</div>
<div style="line-height: 100%; margin-bottom: 0in;">
<span style="color: black;"></span></div>
<table border="0" cellpadding="0" cellspacing="0" style="width: 624px;">
<colgroup><col width="312"></col>
<col width="312"></col>
</colgroup><tbody>
<tr valign="TOP">
<td bgcolor="#ffffff" height="19" width="312">
<h3 class="western">
<a href="" name="__RefHeading__18156_1362522111"></a><span face="Verdana, sans-serif"><span style="font-size: small;">1.
</span></span><span style="font-size: small;">Product Management </span>
</h3>
<div style="margin-bottom: 0in;">
<span style="font-size: small;">Deliver products on
time and within budget by managing your product design processes</span><span style="font-size: small;">.
</span>
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<h3 class="western" style="margin-top: 0in;">
<a href="" name="__RefHeading__18158_1362522111"></a>
<span style="font-size: small;">2. Customer Relationship Management (CRM</span>)
</h3>
<h3 class="western" style="font-weight: normal; margin-top: 0in;">
<a href="" name="__RefHeading__18160_1362522111"></a>
<span style="color: black;"><span face="Calibri, sans-serif"><span style="font-size: small;">Manage
and improve every customer-facing business process, from winning
new customers to providing excellent post-sales service.</span></span></span></h3>
<div style="margin-bottom: 0in;">
<br />
</div>
<h3 class="western" style="margin-top: 0in;">
<a href="" name="__RefHeading__18162_1362522111"></a>
<span style="font-size: small;">3. Supply Chain Management (SCM) </span>
</h3>
<span style="font-size: small;">Streamline your supply chain, synchronize global
supply and demand, and instantly respond to changes</span><span style="font-size: small;">.</span><br />
</td>
<td bgcolor="#ffffff" width="312">
<div lang="">
</div>
</td>
</tr>
<tr>
<td bgcolor="#ffffff" colspan="2" height="19" valign="TOP" width="624">
<h3 class="western" style="margin-top: 0in;">
<a href="" name="__RefHeading__18164_1362522111"></a>
<span style="font-size: small;">4. Supplier Management </span>
</h3>
<div style="margin-bottom: 0in;">
<span style="font-size: small;">Manage your suppliers
and control inventory levels more efficiently with end-to-end
functionality.</span></div>
<h3 class="western" style="margin-top: 0in;">
<a href="" name="__RefHeading__18166_1362522111"></a>
<span style="font-size: small;">5. Manufacturing Management</span></h3>
<div style="margin-bottom: 0in;">
<span style="font-size: small;">Control all aspects of
production including manufacturing planning, materials management
and production execution.</span></div>
<h3 class="western">
<a href="" name="__RefHeading__18168_1362522111"></a><span style="font-size: small;">6.
Financial Management</span></h3>
<div style="margin-bottom: 0in;">
<span style="font-size: small;">Keep your business in
the back with powerful, integrated, and flexible financial
management tools.</span></div>
<h3 class="western">
<a href="" name="__RefHeading__18170_1362522111"></a><span style="font-size: small;">7.
Business Intelligence</span></h3>
<div style="margin-bottom: 0in;">
<span style="font-size: small;">Powerful reporting and
analytics tools keep your business on the track and improve your
operations continuously.</span></div>
<h3 class="western">
<a href="" name="__RefHeading__18172_1362522111"></a><span style="font-size: small;">8.
Collaboration & Integration</span></h3>
<span style="font-size: small;">Integrate with your customers, suppliers and
trading partners to share information and automate business
processes.</span><br />
</td>
</tr>
</tbody></table>
<h2 class="western" style="line-height: 100%;">
</h2>
<h2 class="western" style="line-height: 100%;">
</h2>
<h1 class="western" style="margin-left: -0.3in;">
<a href="" name="__RefHeading__18174_1362522111"></a>
<span style="font-size: medium;"><u>Implementing of an ERP
System:</u></span></h1>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0.19in; margin-left: -0.2in; margin-right: -0.19in; margin-top: 0.19in; margin: 0.19in -0.19in 0.19in -0.2in;">
<span face="Calibri, sans-serif"><span style="font-size: x-small;">Implementing
an ERP system is not an easy task to achieve, in fact it takes lots
of planning, consulting and in most cases 3 months to 1 year +. ERP
systems are extraordinary wide in scope and for many larger
organizations can be extremely complex. Implementing an ERP system
will ultimately require significant changes on staff and work
practices. While it may seem reasonable for an in house IT staff to
head the project, it is widely advised that ERP implementation
consultants be used, due to the fact that consultants are usually
more cost effective and are specifically trained in implementing
these types of systems.</span></span></div>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0.19in; margin-left: -0.2in; margin-right: -0.19in; margin-top: 0.19in; margin: 0.19in -0.19in 0.19in -0.2in;">
<span face="Calibri, sans-serif"><span style="font-size: x-small;">One
of the most important traits that an organization should have when
implementing an ERP system is ownership of the project. Because so
many changes take place and its broad effect on almost every
individual in the organization, it is important to make sure that
everyone is on board and will help make the project and using the new
ERP system a success.</span></span></div>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0.19in; margin-left: -0.2in; margin-right: -0.19in; margin-top: 0.19in; margin: 0.19in -0.19in 0.19in -0.2in;">
<span face="Calibri, sans-serif"><span style="font-size: x-small;">Usually
organizations use ERP vendors or consulting companies to implement
their customized ERP system. There are three types of professional
services that are provided when implementing an ERP system, they are
Consulting, Customization and Support.</span></span></div>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0.19in; margin-left: -0.2in; margin-right: -0.19in; margin-top: 0.19in; margin: 0.19in -0.19in 0.19in -0.2in;">
<span face="Calibri, sans-serif"><span style="font-size: x-small;">Consulting
Services - usually consulting services are responsible for the
initial stages of ERP implementation, they help an organization go
live with their new system, with product training, workflow, improve
ERP's use in the specific organization, etc.</span></span></div>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0.19in; margin-left: -0.2in; margin-right: -0.19in; margin-top: 0.19in; margin: 0.19in -0.19in 0.19in -0.2in;">
<span face="Calibri, sans-serif"><span style="font-size: x-small;">Customization
Services - Customization services work by extending the use of the
new ERP system or changing its use by creating customized interfaces
and/or underlying application code. While ERP systems are made for
many core routines, there are still some needs that need to be built
or customized for an organization.</span></span></div>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0.19in; margin-left: -0.2in; margin-right: -0.19in; margin-top: 0.19in; margin: 0.19in -0.19in 0.19in -0.2in;">
<span face="Calibri, sans-serif"><span style="font-size: x-small;">Support
Services- Support services include both support and maintenance of
ERP systems. For instance, trouble shooting and assistance with ERP
issues.</span></span></div>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0.19in; margin-top: 0.19in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="font-size: x-small;"><span lang="en-US"><span style="font-family: Cambria, serif;"><span style="font-size: medium;"><b>Figure:</b></span></span></span></span><span face="Calibri, sans-serif"><span lang=""></span></span></span></span></div>
<h2 class="western">
<a href="" name="__RefHeading__18176_1362522111"></a><span style="font-size: medium;">Advantages:</span></h2>
<div style="margin-bottom: 0in;">
<span style="font-size: small;">In the absence of an ERP
system, a large manufacturer may find itself with many software
applications that do not talk to each other and do not effectively
interface. Tasks that need to interface with one another may involve:</span></div>
<ul>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Design engineering
(how to best make the product)</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Order tracking from
acceptance through fulfillment</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">The revenue cycle
from invoice through cash receipt</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Managing
interdependencies of complex Bill of Materials</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Tracking the 3-way
match between </span><span style="font-size: small;"><u>Purchase orders</u></span><span style="font-size: small;">
(what was ordered), </span><span style="font-size: small;"><u>Inventory</u></span><span style="font-size: small;">
receipts (what arrived), and </span><span style="font-size: small;"><u>Costing</u></span><span style="font-size: small;">
(what the vendor invoiced)</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">The Accounting for
all of these tasks, tracking the Revenue, Cost and Profit on a
granular level</span></div>
</li>
</ul>
<h2 class="western">
</h2>
<h2 class="western">
<a href="" name="__RefHeading__18178_1362522111"></a><span style="font-size: medium;">Disadvantages:</span></h2>
<ul>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Personnel turnover;
companies can employ new managers lacking education in the company's
ERP system, proposing changes in business practices that are out of
synchronization with the best utilization of the company's selected
ERP </span>
</div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Customization of the
ERP software is limited. Some customization may involve changing of
the ERP software structure which is usually not allowed. </span>
</div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Re-engineering of
business processes to fit the "industry standard"
prescribed by the ERP system may lead to a loss of competitive
advantage.</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">ERP systems can be
very expensive to install often ranging from 30,000 to 500,000,000
for multinational companies</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">ERP vendors can
charge sums of money for annual license renewal that is unrelated to
the size of the company using the ERP or its profitability. </span>
</div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Technical support
personnel often give replies to callers that are inappropriate for
the caller's corporate structure. Computer security concerns arise,
for example when telling a non-programmer how to change a database
on the fly, at a company that requires an audit trail of changes so
as to meet some regulatory standards. </span>
</div>
</li>
</ul>
<h2 class="western" style="break-before: page; margin-bottom: 0.14in; margin-top: 0in; page-break-before: always;">
</h2>
<h2 class="western">
<a href="" name="__RefHeading__18180_1362522111"></a><span style="font-size: medium;"><u>The
Evolution of ERP</u></span></h2>
<div style="line-height: 100%; margin-left: 0.25in;">
<span style="font-size: small;">ERP
has grown over the years to become part of the entire enterprise.
From its beginning as a tool for materials planning, it has extended
to warehousing, distribution and order entry. With its next
evolution, ERP expands to the front-office. Now administrative,
sales, marketing, and human resources staff can share a tool that is
truly “enterprise-wide”.</span></div>
<div style="line-height: 100%; margin-left: 0.25in;">
<span style="font-size: small;">ERP is
not just about manufacturing, distribution, and accounting. Projects,
workflow, sales, documentation, and employees play an important role
in the enterprise and its day-to-day operations.</span></div>
<div style="line-height: 100%; margin-left: 0.25in;">
<span style="font-size: small;">This
diagram shows how ERP has grown since the 1990’s to accommodate the
needs of the entire organization.</span></div>
<div style="margin-bottom: 0in; margin-left: 0.25in;">
<br />
</div>
<div style="margin-bottom: 0in; margin-left: 0.25in;">
<br />
</div>
<div style="margin-bottom: 0in; margin-left: 0.25in;">
<br />
</div>
<div lang="" style="margin-bottom: 0in; margin-left: 0.25in;">
</div>
<h2 class="western">
</h2>
<div style="line-height: 100%; margin-bottom: 0.21in;">
<span style="color: #17365d;"><span style="font-family: Cambria, serif;"><span style="font-size: x-large;"><span style="background: rgb(192, 192, 192);">ERP
MODULES v.4.6</span></span></span></span></div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<span style="color: #4f81bd;"><span style="font-family: Cambria, serif;"><span style="font-size: medium;"><i><b>•SAP
BC (BASIS Components) accessed through SAPGUI</b></i></span></span></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;">SAP
BASIS addresses all security issues by incorporating an authorization
module. With increased potential for security breaches in the
computer systems around the world, BASIS consultants face a tough
task of maintaining the integrity and administering the security of
SAP systems. In SAP, security is administered for objects (profiles
and authorizations). Users are only authorized to see or change the
parts of the system required by their respective job
responsibilities.</span></div>
<div style="margin-bottom: 0in;">
<span style="color: #4f81bd;">•<span style="font-family: Cambria, serif;"><span style="font-size: medium;"><i><b>SAP
FI (Financial Accounting) </b></i></span></span></span>
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0.19in; margin-top: 0.19in;">
<span face="Calibri, sans-serif">The SAP FI (Financial
Accounting) Module has the competence of meeting all the accounting
and financial needs of an organization. Along with other managers,
Financial Managers within your business and same module can review
the financial position of the company in real time as contrasted to
legacy systems which necessitate overnight updates before financial
statements frequently and can be generated for management review. The
real-time functionality of the SAP modules allows for better decision
making and strategic planning. The FI Module incorporates with other
SAP Modules such as MM (Materials Management), PP (Production
Planning), SD (Sales and Distribution), PM (Plant Maintenance), and
PS (Project Systems). The FI Module also assimilates with HR (Human
Resources) that includes PM (Personnel Management), Time Management,
Travel Management, Payroll. Document transactions occurring within
the precise modules generate account postings by means of account
determination tables.</span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0.19in; margin-top: 0.19in;">
<br /><br />
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0.19in; margin-top: 0.19in;">
<br /><br />
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0.19in; margin-top: 0.19in;">
<br /><br />
</div>
<div style="margin-bottom: 0in;">
<span style="color: #4f81bd;">•<span style="font-family: Cambria, serif;"><span style="font-size: medium;"><i><b>SAP
CO (Controlling) </b></i></span></span></span>
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0.19in; margin-top: 0.19in;">
<span style="font-size: small;">The SAP CO (Controlling) Module provides supporting
information to Management for the purpose of planning, reporting, as
well as monitoring the operations of their business. Management
decision-making can be achieved with the level of information
provided by this module. Some of the components of the
CO(Controlling) Module are as follows: </span></div>
<div style="line-height: 150%; margin-bottom: 0.19in; margin-top: 0.19in;">
<span style="font-size: small;">· Cost
Element Accounting</span></div>
<div style="line-height: 150%; margin-bottom: 0.19in; margin-top: 0.19in;">
<span style="font-size: small;">· Cost
Center Accounting</span></div>
<div style="line-height: 150%; margin-bottom: 0.19in; margin-top: 0.19in;">
<span style="font-size: small;">·
Internal Orders</span></div>
<div style="line-height: 150%; margin-bottom: 0.19in; margin-top: 0.19in;">
<span style="font-size: small;">·
Activity-Based Costing (ABC)</span></div>
<div style="line-height: 150%; margin-bottom: 0.19in; margin-top: 0.19in;">
<span style="font-size: small;">·
Product Cost Controlling</span></div>
<div style="line-height: 150%; margin-bottom: 0.19in; margin-top: 0.19in;">
<span style="font-size: small;">·
Profitability Analysis</span></div>
<div style="line-height: 150%; margin-bottom: 0.19in; margin-top: 0.19in;">
<span style="font-size: small;">·
Profit Center Accounting</span></div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<span style="color: #4f81bd;">•<span style="font-family: Cambria, serif;"><span style="font-size: medium;"><i><b>SAP
HR/HCM (Human Resource/Human Capital Management)</b></i></span></span></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<strong><span style="font-size: small;"><span style="font-weight: normal;">SAP
Human Capital Management (SAP HCM) is a global Human Resources
management system solution, with personal administration,
organization management, personnel development, recruitment,
benefits, and payroll and time management capabilities including
standard language, currency and regulatory requirements for more than
30 countries. This SAP HCM training course not only prepares you for
the SAP HCM certification exam, but it also equips you with core
configuration skills and sound functional knowledge, to perform
an impressive work at job.</span></span></strong><span style="font-size: small;"><b> </b></span></div>
<div lang="" style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<span style="color: #4f81bd;">•<span style="font-family: Cambria, serif;"><span style="font-size: medium;"><i><b>SAP
AM (Asset Management) / EAM (Enterprise Asset Management)</b></i></span></span></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;">Enterprise
asset management (EAM) means the whole life optimal management of the
physical assets of an organization to maximize value. It covers such
things as the design, construction, commissioning, operations,
maintenance and decommissioning/replacement of plant, equipment and
facilities. "Enterprise" refers to the management of the
assets across departments, locations, facilities and, in some cases,
business units. By managing assets across the facility, organizations
can improve utilization and performance, reduce capital costs, reduce
asset-related operating costs, extend asset life and subsequently
improve ROA (return on assets).</span></div>
<div lang="" style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<span style="color: #4f81bd;">•<span style="font-family: Cambria, serif;"><span style="font-size: medium;"><i><b>SAP
MM (Material Management), MRP (Materials Requirement Planning),
Material Ledger)</b></i></span></span></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;">SAP
MM is the materials management module of the SAP ERP software package
from SAP AG that is used for Procurement Handling and Inventory
Management. Materials management is integrated with other modules
such as SD, PP and QM. Materials management is used for procurement
and inventory management. </span>
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;">The
module has two important master data - material and vendor. Broadly,
the various levels that can be defined for a SAP MM implementation
are: Client, Company Code, Plant, Storage Location and Purchase
Organization.</span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;">SAP
Materials management covers all tasks within the supply chain,
including consumption-based planning, planning, vendor evaluation and
invoice verification. It also includes inventory and warehouse
management to manage stock until usage dictates the cycle should
begin again. Electronic Kanab/Just-in-Time delivery is supported.</span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;">It
can be divided into five major components. There are: materials
management, plant maintenance, quality management, production
planning and control, and a project management system. Each is
divided into number of subcomponents.</span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;">SAP
MM is all about managing the materials i.e the resources of an
organization. These resources include man, manpower and materials.
The main functionality within MM includes purchasing, Inventory
management, valuation and assignment, batch management and
classification.</span></div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<span style="color: #4f81bd;">•<span style="font-family: Cambria, serif;"><span style="font-size: medium;"><i><b>SAP
SD (Sales & Distribution)</b></i></span></span></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;">SAP
SD handles sales activities and distribution, also called shipping.
The main activities are the sales order handling, and the
distribution of shipments to customers. Also the billing process,
customer invoice, delivery, and risk management is handled from the
SD module.</span></div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<span style="color: #4f81bd;">•<span style="font-family: Cambria, serif;"><span style="font-size: medium;"><i><b>SAP
PP/DS (Production Planning and Detailed Scheduling)</b></i></span></span></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;">Manufacturing
in any company has at its disposal various resources. The nature and
the constraints of these resources are determined by some strategic
decisions. The day-to-day running of manufacturing rests with
Production Planning and Control (PP&C) The purpose of PP&C is
to ensure that manufacturing runs effectively and efficiently and
produces products as required by customers. SAP R/3 has a highly
integrated Production Planning System. The PP module is divided into
two Sub-modules, 'PP-PI' and 'Production General'. PP-PI sub-module
is designed for process industries like Oil and Gas.</span></div>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<span style="color: #4f81bd;">•<span style="font-family: Cambria, serif;"><span style="font-size: medium;"><i><b>SAP
PM (Plant Maintenance)</b></i></span></span></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;">The
SAP Plant Maintenance comprises of the following activities such as
inspection, to measures and establishes the actual condition of a
technical system, preventive maintenance to measures and maintains
the ideal condition of a technical system, repair to measures and
restores the ideal condition of a technical system and other measures
that need to be taken using the maintenance organization. SAP PM is
closely integrated with other modules (for example, Materials
Management, Production, Sales and Distribution, Personnel Management,
and Controlling) the data is always kept current and processes that
are necessary for Plant Maintenance and Customer Service are
automatically triggered in other areas (for example, a purchase
requisition for non-stock material in the Materials
Management/Purchasing area).</span></div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<span style="color: #4f81bd;">•<span style="font-family: Cambria, serif;"><span style="font-size: medium;"><i><b>SAP
QM (Quality Management)</b></i></span></span></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;">The
SAP QM module supports tasks associated with quality planning,
quality inspection and quality control throughout an enterprise. It
sets the specifications for quality and standard testing procedures,
controls the creation of quality certificates and manages
notifications related to quality. It also stores the quality data for
raw materials, goods-in-process and finished goods.</span></div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<span style="color: #4f81bd;">•<span style="font-family: Cambria, serif;"><span style="font-size: medium;"><i><b>SAP
PLM (Product Lifecycle Management)</b></i></span></span></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;">SAP
Product Lifecycle Management (PLM) is the integrated SAP solution
that focuses on all product-related information needed for efficient
product development and manufacturing from start to end. It supports
exchanging essential information with business partners and provides
access via Web technology.</span></div>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<span style="color: #4f81bd;">•<span style="font-family: Cambria, serif;"><span style="font-size: medium;"><i><b>SAP
PS (Project System) </b></i></span></span></span>
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;">Projects
are generally part of the internal processes of a company. To be able
to control all tasks in project execution, you need an organizational
form that is specific to the project and which is shared by all
departments involved. Before you can carry out a project in its
entirety, the project goals must be precisely described and the
project activities to be carried out must be structured. A clear,
unambiguous project structure is the basis for successful project
planning, monitoring, and control.</span></div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<span style="color: #4f81bd;">•<span style="font-family: Cambria, serif;"><span style="font-size: medium;"><i><b>SAP
DMS (Document Management System)</b></i></span></span></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;">SAP
DMS are for storing documents such as CAD drawings, Materials
pictures etc. with the document management system, users will be able
to view the documents with ease within their SAP systems.</span></div>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<span style="color: #4f81bd;">•<span style="font-family: Cambria, serif;"><span style="font-size: medium;"><i><b>SAP
BW (Business Warehouse) BIW (Business Intelligence & Data
Warehousing)</b></i></span></span></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;">In
the fiercely increasing competition amongst corporations it has
become mandatory to make quick and sound crucial business decisions
based on analysis of business critical data. This is the point where
data warehouses come into play. Although many companies are relying
on data warehouses, they are still struggling to achieve positive
results due to fragmented and inconsistent data. For them SAP’s
Business Information Warehouse (BW) provides a complete information
factory solution. BW is the central component in the SAP suite of
applications with an added advantage of being a software package that
can be used in both SAP and non-SAP environments.</span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;">SAP
Business Information Warehouse (SAP BW) is the name of the Business
Intelligence, analytical, reporting and Data Warehousing (DW)
solution which is one of the major enterprise software applications
produced by SAP AG. It was originally named SAP BIW, (Business
Information Warehouse), but is now known as "SAP Net Weaver BI".</span></div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div lang="" style="margin-bottom: 0in;">
<br />
</div>
<div style="line-height: 100%; margin-bottom: 0.21in;">
<span style="color: #17365d;">
<span style="font-family: Cambria, serif;"><span style="font-size: x-large;"><span style="background: rgb(192, 192, 192);">ERP
6.0 (2005) with ECC 6</span></span></span></span></div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<span style="color: #4f81bd;">•<span style="font-family: Cambria, serif;"><span style="font-size: medium;"><i><b>SAP
CRM (Customer Relationship Management)</b></i></span></span></span></div>
<div align="JUSTIFY" style="margin-bottom: 0in;">
Customer relationship
management (CRM) is a broadly used term that covers concepts used by
organizations to manage their relationships with customers and
stakeholders to reduce costs and increase profitability by
solidifying customer loyalty. CRM brings together information from
all sources within and outside an organization to give one, holistic
view of each customer in real time. Customers can benefit from their
data being utilized within a CRM system. For instance, an increase in
unsolicited telemarketing calls is generally resented by customers
while a small number of relevant offers is generally appreciated by
customers. CRM software can enhance the collection and analysis of
customer behavior leading to more relevant communications with
customer.</div>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: Cambria, serif;"><span style="font-size: medium;"><b>Figure:</b></span></span></div>
<div align="JUSTIFY" lang="" style="margin-bottom: 0in; margin-left: 0.31in;">
</div>
<div align="JUSTIFY" lang="" style="margin-bottom: 0in; margin-left: 0.31in;">
<br />
</div>
<div align="JUSTIFY" style="margin-bottom: 0in; margin-left: 0.31in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<span style="color: #4f81bd;">•<span style="font-family: Cambria, serif;"><span style="font-size: medium;"><i><b>SAP
SCM (Supply Chain Management)</b></i></span></span></span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;">Supply
chain management (SCM) is the oversight of materials, information,
and finances as they move in a process from supplier to manufacturer
to wholesaler to retailer to consumer. Supply chain management
involves coordinating and integrating these flows both within and
among companies. It is said that the ultimate goal of any effective
supply chain management system is to reduce inventory (with the
assumption that products are available when needed). As a solution
for successful supply chain management, sophisticated software
systems with Web interfaces are competing with Web-based application
service providers (ASP) who promise to provide part or all of the SCM
service for companies who rent their service. Supply chain
management’s three main flows: The Product Flow, the Information
Flow, and the Finance Flow.</span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;">The
product flow includes the movement of goods from a supplier to a
customer, as well as any customer returns or service needs. The
information flow involves transmitting orders and updating the status
of delivery. The financial flow consists of credit terms, payment
schedules, and consignment and title ownership arrangements.</span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;">The
SAP® Supply Chain Management (SAP SCM) application offers companies
not only planning and execution solutions to manage operations but
also helps boost visibility and collaboration to extend their
operations beyond corporate boundaries. SAP SCM empowers companies to
adapt their supply chain processes to an ever-changing competitive
environment, transforming traditional supply chains from linear,
sequential processes into an adaptive supply chain network in which
communities of customer-centric, demand-driven companies share
knowledge, intelligently adapt to market changes and proactively
respond to shorter, less predictable life cycles.</span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<br />
</div>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: Cambria, serif;"><span style="font-size: medium;"><b>Figure:</b></span></span></div>
<div lang="" style="margin-bottom: 0in; text-indent: 0.38in;">
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<span style="color: #4f81bd;">•<span style="font-family: Cambria, serif;"><span style="font-size: small;"><i><span style="font-size: medium;"><b>SAP
SRM (Supplier Relationship Management)</b></span><span style="font-size: medium;"><span lang=""><b>
</b></span></span></i></span></span></span>
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;">Supplier
relationship management is a comprehensive approach to managing an
enterprise's interactions with the organizations that supply the
goods and services it uses. The goal of supplier relationship
management (SRM) is to streamline and make more effective the
processes between an enterprise and its suppliers just as customer
relationship management (CRM) is intended to streamline and make more
effective the processes between an enterprise and its customers. SRM
includes both business practices and software and is part of the
information flow component of supply chain management (SCM). SRM
practices create a common frame of reference to enable effective
communication between an enterprise and suppliers who may use quite
different business practices and terminology. As a result, SRM
increases the efficiency of processes associated with acquiring goods
and services, managing inventory, and processing materials.</span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;">According
to proponents, the use of SRM software can lead to lower production
costs and a higher quality, but lower priced end product. SRM
products are available from a number of vendors, including 12
Technologies, Manugistics, PeopleSoft, and SAP.</span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;">SAP
SRM simplifies and automates procurement. The SAP SRM process
integrates supplier qualification, negotiation, and contract
management more tightly and cost-effectively with other enterprise
functions and their suppliers’ processes – through a single
framework with support for multichannel suppliers.</span></div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;">The
SAP SRM application is designed as a long-term foundation to secure
the cost and quality advantages of center-led purchasing and
broadened supplier involvement for enduring value and long-term
results.</span></div>
<div align="JUSTIFY" style="margin-bottom: 0in;">
<span style="font-family: Cambria, serif;"><span style="font-size: medium;"><b>Figure:</b></span></span></div>
<div lang="" style="margin-bottom: 0in; text-indent: 0.38in;">
<a href="" name="MDM_Apps"></a>
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<span style="color: #4f81bd;">•<span style="font-family: Cambria, serif;"><span style="font-size: small;"><i><span style="font-size: medium;"><b>Master
Data Management (MDM 5.5 SP04)</b></span><span style="font-size: medium;"><span lang=""><b>
</b></span></span></i></span></span></span>
</div>
<div align="JUSTIFY" style="line-height: 150%; margin-bottom: 0in;">
<span style="font-size: small;">There
is a wish for consistent master data, but its realization is made
difficult by increasingly scattered storage of data in different
systems, the global use of master data and employment of one and the
same set of data in various contexts. Managing an object’s partial
attributes in different systems, caused by system-spanning processes,
is becoming more complicated. Approaches aimed at integrating systems
are only partially capable of solving the problems of scattered data
because integration scenarios are built on correct master data that
is often not available. Without consistent master data, however, the
complexity of business information processes cannot be reduced. In
addition, incorrect or insufficient master data management will
result in significantly restricted data quality in the medium to long
term. This will lead to increased efforts being required for ongoing
maintenance and migration, increased cost, and, in the worst case, a
loss of business partners or competitiveness. SAP Master Data
Management provides users with a tool to optimally master any
challenges with respect to central master data management and
maintenance.</span></div>
<div style="line-height: 100%; margin-bottom: 0in;">
<span style="color: white;"><span style="font-family: Cambria, serif;"><span style="font-size: medium;"><b><span style="background: rgb(128, 128, 128);">BENEFITS:</span></b></span></span></span></div>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0.19in; margin-top: 0.19in;">
<span style="font-size: small;">Companies that manage their business processes based on
consistent data across system boundaries will derive significant
benefits from master data management, such as:</span></div>
<ul>
<li><div style="line-height: 100%; margin-bottom: 0in; margin-top: 0.19in;">
<span style="font-size: small;">Companywide consistent data</span></div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0in;">
<span style="font-size: small;">Data
consistency across systems and the company within the business
network</span></div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0in;">
<span style="font-size: small;">Improved
collaboration with business partners</span></div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0in;">
<span style="font-size: small;">Optimized
business processes</span></div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0in;">
<span style="font-size: small;">High-quality
data</span></div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0in;">
<span style="font-size: small;">Cleaned-up
inconsistent or outdated master data</span></div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0in;">
<span style="font-size: small;">Lower
cost for data management, data distribution and correction of
erroneous data</span></div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0.19in;">
<span style="font-size: small;">Improved
competitiveness</span></div>
</li>
</ul>
<div style="line-height: 100%; margin-bottom: 0.19in; margin-top: 0.19in;">
<br /><br />
</div>
<div style="line-height: 100%; margin-bottom: 0.19in; margin-top: 0.19in;">
<br /><br />
</div>
<div style="line-height: 100%; margin-bottom: 0.19in; margin-top: 0.19in;">
<br /><br />
</div>
<div style="line-height: 100%; margin-bottom: 0.19in; margin-top: 0.19in;">
<br /><br />
</div>
<div style="line-height: 100%; margin-bottom: 0.19in; margin-top: 0.19in;">
<span style="font-family: Cambria, serif;"><span style="font-size: medium;"><b>FIGURE:</b></span></span></div>
<div lang="" style="line-height: 100%; margin-bottom: 0.19in; margin-left: 0.5in; margin-top: 0.19in;">
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<span style="color: #4f81bd;">•<span style="font-family: Cambria, serif;"><span style="font-size: small;"><i><span style="font-size: medium;"><b>SAP
CPM (Corporate Performance Management)</b></span><span style="font-size: medium;"><span lang=""><b>
</b></span></span></i></span></span></span>
</div>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0.19in; margin-top: 0.19in;">
SAP-systems consulting services to help companies get fit for
Business Intelligence and Corporate Performance Management and gives
support to cover all questions and matters concerning strategy,
conceptual design and corporate-wide implementation of SAP BI &
CPM software components.</div>
<ul>
<li><div style="line-height: 100%; margin-bottom: 0in; margin-top: 0.19in;">
<span style="font-size: small;">Introduce key performance indicator systems</span></div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0in;">
<span style="font-size: small;">Set
up control loops for operative process improvements</span></div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0in;">
<span style="font-size: small;">Set
up and optimize corporate-wide information systems and data
warehouses</span></div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0in;">
<span style="font-size: small;">Set
up solutions for integrated planning, simulation, and forecasting</span></div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0.19in;">
<span style="font-size: small;">Introduce
integrated control solutions and management cockpits</span></div>
</li>
</ul>
<div style="line-height: 100%; margin-bottom: 0.19in; margin-top: 0.19in;">
<br /><br />
</div>
<div style="line-height: 100%; margin-bottom: 0.19in; margin-top: 0.19in;">
<span style="font-family: Cambria, serif;"><span style="font-size: medium;"><b>Figure</b></span></span></div>
<div style="line-height: 100%; margin-bottom: 0.19in; margin-top: 0.19in;">
<br /><br />
</div>
<div lang="" style="margin-bottom: 0in; margin-left: 0.31in;">
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<span style="color: #4f81bd;">•<span style="font-family: Cambria, serif;"><span style="font-size: small;"><i><span style="font-size: medium;"><b>SAP
SEM (Strategic Enterprise Management)</b></span><span style="font-size: medium;"><span lang=""><b>
</b></span></span></i></span></span></span>
</div>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in; margin-top: 0.17in;">
<span style="font-size: small;">SAP Strategic Enterprise Management (SAP SEM) delivers
end-to-end ERP software capabilities to support the entire
performance management life cycle, including:</span></div>
<ul>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in; margin-top: 0.17in;">
<span style="font-size: small;"><b><span style="background: rgb(192, 192, 192);">Consolidated
financial reporting</span></b></span><span style="font-size: small;"> – With SAP SEM,
you can generate consolidated financial and managerial reports for a
globally distributed business or entity. The application can
aggregate financial data from SAP and non-SAP systems into a single
analytical reporting environment, enabling you to monitor the
financial performance of individual subunits.</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in; margin-top: 0.17in;">
<span style="font-size: small;"><b><span style="background: rgb(192, 192, 192);">Planning,
budgeting, and forecasting</span></b></span><span style="font-size: small;"> – SAP
SEM helps enables you to model various planning options and use
preconfigured planning software to get a quick start on operational
planning tasks such as cost center planning and sales planning. The
application supports traditional budgeting and rolling forecasts as
well as collaborative planning.</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in; margin-top: 0.17in;">
<span style="font-size: small;"><b><span style="background: rgb(192, 192, 192);">Corporate
performance management and scorecards</span></b></span><span style="font-size: small;">
– With SAP SEM, you can develop KPIs that support a number of
popular scorecard methodologies, including balanced scorecard,
economic value-added and activity-based costing methods. You can
link operational and strategic plans and develop scorecards and
performance measures based on financial and nonfinancial data.</span></div>
</li>
<li><div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in; margin-top: 0.17in;">
<span style="font-size: small;"><b><span style="background: rgb(192, 192, 192);">Risk management</span></b></span><span style="font-size: small;">
– SAP SEM helps you identify, quantify, and analyze business risks
within individual business units and manage risk-reducing
activities.</span></div>
</li>
</ul>
<div align="JUSTIFY" lang="" style="line-height: 100%; margin-bottom: 0.19in; margin-left: -0.2in; margin-top: 0.17in;">
</div>
<h2 class="western">
<a href="" name="__RefHeading__18182_1362522111"></a><span style="font-size: large;"><u>Scope
of ERP in Pakistan</u></span></h2>
<div style="margin-bottom: 0in;">
<br />
</div>
<ul>
<li><div style="margin-bottom: 0in;">
<span style="color: black;">Integrate
Financial Information</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="color: black;">Integrate
Customer Order Information and Store Customer History</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="color: black;">Streamline
the manufacturing process</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="color: black;">Standardizing
HR Information</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="color: black;">Store
and Analyze productivity information for employees and facilities</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="color: black;">Allow
inter-departmental process monitoring and reporting</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="color: black;">Reports
with data from across the organization</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="color: black;">Allow
Marketing and Management to monitor and analyze all stages required
to provide</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="color: black;">the
clients with the client with products and services</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="color: black;">Allow
users limited and monitored access to data across the organization
according to needs.</span></div>
</li>
</ul>
<div lang="" style="margin-bottom: 0in; margin-left: 0.5in;">
<br />
</div>
<div style="background: rgb(255, 255, 255); border-bottom: 1px solid rgb(192, 192, 192); border-left: none; border-right: none; border-top: none; margin-bottom: 0.02in; margin-left: 0.5in; padding-bottom: 0.03in; padding-left: 0in; padding-right: 0in; padding-top: 0in; padding: 0in 0in 0.03in;">
<br /><br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<h1 align="CENTER" class="western">
<a href="" name="__RefHeading__18184_1362522111"></a>
<span style="font-size: large;">Companies with ERP implemented</span></h1>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
</div>
<center>
<table border="1" bordercolor="#00ffff" cellpadding="7" cellspacing="0" dir="LTR" style="width: 720px;">
<colgroup><col width="115"></col>
<col width="111"></col>
<col width="449"></col>
</colgroup><tbody>
<tr valign="TOP">
<td bgcolor="#d2eaf1" height="22" width="115">
<h2 align="CENTER" class="western" style="margin-top: 0in;">
<a href="" name="__RefHeading__18186_1362522111"></a>
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: x-small;"><i>Companies
Name</i></span></span></h2>
<div align="CENTER">
<br />
</div>
</td>
<td bgcolor="#d2eaf1" width="111">
<div align="CENTER">
<span style="color: #0070c0;"><span style="font-family: 'Times New Roman', serif;"><i><b>ERP
software</b></i></span></span></div>
</td>
<td bgcolor="#d2eaf1" width="449">
<div align="CENTER">
<span style="color: #0070c0;"><span style="font-family: 'Times New Roman', serif;"><i><b>Introduction</b></i></span></span></div>
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#a5d5e2" height="145" width="115">
<h2 class="western" style="font-weight: normal; margin-top: 0in;">
<a href="" name="__RefHeading__18188_1362522111"></a>
<span style="color: black;"><span face="Calibri, sans-serif"><span style="font-size: small;">Pakistan
State oil (PSO)</span></span></span></h2>
</td>
<td bgcolor="#a5d5e2" width="111">
<span style="font-size: small;">SAP</span><br />
</td>
<td bgcolor="#a5d5e2" width="449">
The creation of Pakistan State Oil (PSO) can be traced back to
the year 1974, when on January 1st; the government took over and
merged Pakistan National Oil (PNO) and Dawood Petroleum Limited
(DPL) as Premiere Oil Company Limited (POCL). Pakistan State Oil,
the largest oil marketing company in the country, is currently
engaged in storage, distribution and marketing of various POL
products. The company’s current market share of 82.3% in the
black oil market and 59.4% share in the white oil market, alone
speak volumes about its success.<br />
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#d2eaf1" height="127" width="115">
<h2 align="JUSTIFY" class="western" style="font-weight: normal; margin-top: 0in;">
<a href="" name="__RefHeading__18190_1362522111"></a>
<span style="color: black;"><span face="Calibri, sans-serif"><span style="font-size: small;">Parco</span></span></span></h2>
</td>
<td bgcolor="#d2eaf1" width="111">
<span style="font-size: small;">SAP</span><br />
</td>
<td bgcolor="#d2eaf1" width="449">
<div align="JUSTIFY" style="margin-bottom: 0.19in;">
<span face="Calibri, sans-serif"><span style="font-size: x-small;">PAK
ARAB REFINERY LTD (PARCO) is a Joint Venture between Government
of Pakistan and the Emirate of Abu Dhabi, incorporated as a
public limited company in 1974. 60% of the share holding is by
the Government of Pakistan and 40% by the Emirate of Abu
Dhabi through its Abu Dhabi Petroleum Investment Company
(ADPI), a subsidiary group of International Petroleum Investment
Company. To maintain PARCO’s flagship role in the country’s
energy sector by making it a fully integrated oil conglomerate
through broader vision, accentuated drive and professional
excellence. A continuous struggle is needed to make PARCO a
symbol of success that can offer unmatched benefits to its
owners, employees, business associates and the community it
operates in.</span></span></div>
<br />
<br />
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#a5d5e2" width="115">
<h2 class="western" style="font-weight: normal; margin-top: 0in;">
<a href="" name="__RefHeading__18192_1362522111"></a>
<span style="color: black;"><span face="Calibri, sans-serif"><span style="font-size: small;">BOSICOR</span></span></span></h2>
</td>
<td bgcolor="#a5d5e2" width="111">
<span style="font-size: small;">SAP</span><br />
</td>
<td bgcolor="#a5d5e2" width="449">
<div style="margin-bottom: 0.19in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span face="Calibri, sans-serif"><span style="font-size: x-small;">Bosicor
Pakistan Limited was incorporated in 1995 and commenced
commercial operations in 2004. 55 % its shares owned by Bosicor
Corporation Limited (a foreign entity). </span></span><span style="font-size: medium;"><span face="Calibri, sans-serif"><span style="font-size: x-small;">Our
Mission is to proactively invest to develop infrastructure in
order to become a single source chain for meeting the Economy's
Chemicals, Energy, Petroleum and Petrochemical requirements,
thereby provide the best possible returns to our stakeholders.</span></span></span></span></span></div>
<br />
<br />
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#d2eaf1" height="153" width="115">
<h2 class="western" style="font-weight: normal; margin-top: 0in;">
<a href="" name="__RefHeading__18194_1362522111"></a>
<span style="color: black;"><span face="Calibri, sans-serif"><span style="font-size: small;">UNLEVER</span></span></span></h2>
</td>
<td bgcolor="#d2eaf1" width="111">
<span style="font-size: small;">SAP</span><br />
</td>
<td bgcolor="#d2eaf1" width="449">
<div style="margin-bottom: 0.19in;">
<span face="Calibri, sans-serif"><span style="font-size: x-small;">UPL
was established some fifty years ago in the then newly created
Pakistan. The town of Rahim Yar Khan was the site chosen for
setting up a vegetable oil factory in 1958 and that is where the
first UPL manufacturing facility developed. The long-term
success of our business is intimately interconnected with the
vitality of the environment and the communities in which we
operate. The environment provides us with our raw materials and
the ingredients we need to make our products. Healthy, prosperous
communities provide us with a healthy, growing consumer base</span></span></div>
<div style="margin-bottom: 0in;">
<br />
</div>
<br />
<br />
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#a5d5e2" width="115">
<h2 class="western" style="font-weight: normal; margin-top: 0in;">
<a href="" name="__RefHeading__18196_1362522111"></a>
<span style="color: black;"><span face="Calibri, sans-serif"><span style="font-size: small;">National
Foods</span></span></span></h2>
</td>
<td bgcolor="#a5d5e2" width="111">
<span style="font-size: small;">SAP</span><br />
</td>
<td bgcolor="#a5d5e2" width="449">
National Foods was founded in 1970 and started out as a Spice
company. 3 decades later it has diversified into a versatile Food
Company<br />
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#d2eaf1" width="115">
<h2 class="western" style="font-weight: normal; margin-top: 0in;">
<a href="" name="__RefHeading__18198_1362522111"></a>
<span style="color: black;"><span face="Calibri, sans-serif"><span style="font-size: small;">Nestle</span></span></span></h2>
</td>
<td bgcolor="#d2eaf1" width="111">
<span style="font-size: small;">SAP</span><br />
</td>
<td bgcolor="#d2eaf1" width="449">
<div style="margin-bottom: 0in;">
<span style="color: black;"><span face="Calibri, sans-serif"><span style="font-size: x-small;">Nestlé
has been serving Pakistani consumers since 1988, when our parent
company, the Switzerland-based Nestlé SA, first acquired a share
in Milkpak Ltd. Lead a dynamic motivated and professional
workforce – proud of its heritage and bullish about the future.
</span></span></span>
</div>
<div style="margin-bottom: 0in;">
<span style="color: black;"><span face="Calibri, sans-serif"><span style="font-size: x-small;">Meet
the nutritional needs of consumers of all age groups – from
infancy to old age, from nutrition to pleasure, through an
innovative portfolio of branded food and beverage products of the
highest quality. </span></span></span>
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<br />
<br />
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#a5d5e2" width="115">
<h2 class="western" style="font-weight: normal; margin-top: 0in;">
<a href="" name="__RefHeading__18200_1362522111"></a>
<span style="color: black;"><span face="Calibri, sans-serif"><span style="font-size: small;">UBL</span></span></span></h2>
</td>
<td bgcolor="#a5d5e2" width="111">
<span style="font-size: small;">SAP</span><br />
</td>
<td bgcolor="#a5d5e2" width="449">
Establish in November7-1959Our mission is to serve all your
corporate needs and ensure your full satisfaction through product
innovation, personalized banking, and top notch service. The CBG
department of UBL defines corporate banking in Pakistan. Amongst
the local banks UBL CBG is the pioneer in providing innovative
solutions to its diversified and satisfied customer base. UBL CBG
is considered to be a major player in the financial market of
Pakistan.<br />
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#d2eaf1" width="115">
<h2 class="western" style="font-weight: normal; margin-top: 0in;">
<a href="" name="__RefHeading__18202_1362522111"></a>
<span style="color: black;"><span face="Calibri, sans-serif"><span style="font-size: small;">PTCL</span></span></span></h2>
</td>
<td bgcolor="#d2eaf1" width="111">
<span style="font-size: small;">SAP</span><br />
</td>
<td bgcolor="#92cddc" width="449">
<div style="background: rgb(255, 255, 255); margin-bottom: 0in;">
PTCL is all
set to redefine the established boundaries of the
telecommunication market and is shifting the productivity
frontier to new heights. Today, for millions of people, we demand
instant access to new products and ideas. More importantly we
want them for their better living standards with increased values
in this ever-shrinking globe of ours. We are setting free the
spirit of innovation.<br />PTCL is going to be your first choice in
the future as well, just as it has been over the past six
decades.</div>
<br />
<br />
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#a5d5e2" height="42" width="115">
<h2 class="western" style="font-weight: normal; margin-top: 0in;">
<a href="" name="__RefHeading__18204_1362522111"></a>
<span style="color: black;"><span face="Calibri, sans-serif"><span style="font-size: small;">Bank
Al Habib</span></span></span></h2>
</td>
<td bgcolor="#a5d5e2" width="111">
<span style="font-size: small;">oracle</span><br />
</td>
<td bgcolor="#a5d5e2" width="449">
To be a quality financial service provider maintaining the
highest standards in banking practices. To be a strong and stable
financial institution offering innovative products and services
while contributing towards the National economic and social
development<br />
</td>
</tr>
<tr valign="TOP">
<td bgcolor="#d2eaf1" height="99" width="115">
<h2 class="western" style="font-weight: normal; margin-top: 0in;">
<a href="" name="__RefHeading__18206_1362522111"></a>
<span style="color: black;"><span face="Calibri, sans-serif"><span style="font-size: small;">Kentax</span></span></span></h2>
</td>
<td bgcolor="#d2eaf1" width="111">
<span style="font-size: small;">Oracle</span><br />
</td>
<td bgcolor="#d2eaf1" width="449">
KENTAX Sirgroh Ltd. was launched as a sole proprietor company
in 1998 and has been in business for almost a decade now. a well
known name in Pakistan has successfully launched various world
class brands in Pakistan in Entertainment Systems, Home
Appliances and modern accessories. KENTAX is proud to launch
FUSION, yet another world class brand from New Zealand, and a
range of FUSION products including Subwoofer, Amplifiers,
Speakers and more!<br />
</td>
</tr>
</tbody></table>
</center><br />
<br />
<div style="break-before: page; margin-bottom: 0in; page-break-before: always;">
<br />
</div>
<div align="CENTER" style="line-height: 100%; margin-bottom: 0.21in;">
<span style="color: #1f497d;"><span style="font-family: Cambria, serif;"><span style="font-size: large;"><b>Progress
of ERP in Pakistan</b></span></span></span></div>
<h2 class="western">
<a href="" name="__RefHeading__18208_1362522111"></a><a href="http://www.ittazee.com/2007/11/18/sap-looks-to-increase-its-presence-in-pakistan/"><span style="font-size: large;">SAP
looks to increase its presence in Pakistan…</span></a></h2>
<div style="background: rgb(255, 255, 255); line-height: 100%; margin-bottom: 0in;">
<br />
</div>
<div style="background: rgb(255, 255, 255); line-height: 115%; margin-bottom: 0.19in; margin-top: 0.19in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: #333333;"><span face="Calibri, sans-serif">SAP
seems to once again making a push further into Pakistan. It is
looking for people to hire, and for business partners (resellers and
system integrators). It’s been all over the informal newswire and
SAP has been giving out large ads in the papers going “we’re
hiring!!” If you’re a lowly paid or out of work SAP consultant in
the US, time to move back here…</span></span></span></span></div>
<div style="background: rgb(255, 255, 255); line-height: 115%; margin-bottom: 0.19in; margin-left: 0.25in; margin-top: 0.19in;">
<span style="color: #333333;"><span face="Calibri, sans-serif">Pakistan,
India, China and the ME region are a hot market for ERPs, and
possibly the last “real, large” market for enterprise ERP
systems.</span></span></div>
<div style="background: rgb(255, 255, 255); line-height: 115%; margin-bottom: 0.19in; margin-left: 0.25in; margin-top: 0.19in;">
<span style="color: #333333;"><span face="Calibri, sans-serif">SAP
currently is installed at over 20 of the largest companies in
Pakistan, with the customer list including the likes of PSO, Indus
Motors, etc</span></span></div>
<div style="background: rgb(255, 255, 255); line-height: 115%; margin-bottom: 0.19in; margin-left: 0.25in; margin-top: 0.19in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: #333333;"><span face="Calibri, sans-serif">Oracle
isn’t sitting on the sidelines either; they have closed quite a few
projects through several system integrators in the country in the
last 8 months. With their acquisition of iFLEX, a core banking suite
they are also now wading into the banking sector in Pakistan, much to
the annoyance of IBM+Misys.</span></span></span></span></div>
<div style="background: rgb(255, 255, 255); line-height: 115%; margin-bottom: 0.19in; margin-left: 0.25in; margin-top: 0.19in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: #333333;"><span face="Calibri, sans-serif">All
this while Microsoft’s Dynamics (Their ERP suite: GP, Solomon, etc)
initiatives look as cold as an uncooked kettle of fish, as usual. I
guess the regular licensing and ISV sales are more than making up for
it.</span></span></span></span></div>
<h1 class="western" style="break-before: page; page-break-before: always;">
<a href="" name="__RefHeading__18210_1362522111"></a>
<span style="font-size: large;"><u>SYSTEM, APPLICATION, PRODUCTS (SAP):</u></span></h1>
<div style="line-height: 100%; margin-bottom: 0in; margin-top: 0.19in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span face="Calibri, sans-serif">SAP
the company was founded in Germany in 1972 by five ex-IBM
engineers.SAP stands </span><span face="Calibri, sans-serif"><i>for
</i></span><span face="Calibri, sans-serif"><i><u>Systeme,
Andwendungen, Produkte in der Datenverarbeitung</u></i></span><span face="Calibri, sans-serif">
which - translated to English - means </span><span face="Calibri, sans-serif"><i><u>Systems,
Applications, Products</u></i></span><span face="Calibri, sans-serif"><i>
in </i></span><span face="Calibri, sans-serif"><i><u>Data Processing</u></i></span><span face="Calibri, sans-serif">.
Being incorporated in Germany, the full name of the parent company is
SAP AG. It is located in Walldorf, Germany which is close to the
beautiful town of Heidelberg.</span><span face="Calibri, sans-serif">
</span></span></span>
</div>
<div style="line-height: 100%; margin-bottom: 0in; margin-top: 0.19in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span face="Calibri, sans-serif">SAP
R/3 is delivered to a customer with selected standard process turned
on, and many other optional processes and features turned off. At the
heart of SAP R/3 are about 10,000 tables which control the way the
processes are executed. Configuration is the process of adjusting the
settings of these tables to get SAP to run the way you want it to.
SAP functionality included is truly enterprise wide including:
Financial Accounting (e.g. general ledger, accounts receivable etc),
Management Accounting (e.g. cost centers, profitability analysis
etc), Sales, Distribution, Manufacturing, Production Planning,
Purchasing, Human Resources, Payroll etc For a full description of
the modules included in SAP. All of these modules are tightly
integrated which is a huge blessing.</span></span></span></div>
<h2 class="western" style="line-height: 100%; margin-bottom: 0.17in;">
</h2>
<h2 class="western" style="line-height: 100%; margin-bottom: 0.17in;">
<a href="" name="__RefHeading__18212_1362522111"></a>
<span style="font-size: medium;"><u>Benefits of SAP</u></span></h2>
<div style="line-height: 100%; margin-bottom: 0.17in;">
<span style="font-size: small;">SAP
ERP delivers a set of proven, robust solutions. With their extended
cross-enterprise functionality, you can manage corporate assets and
critical business processes better. By giving you access to data
locked away in legacy and non-SAP software systems, they protect your
IT investment. SAP ERP provides the tools to leverage the skills and
training of your staff. As new business scenarios and technologies
emerge, you will find SAP ERP has already positioned your
organization for accelerated change.</span></div>
<div align="JUSTIFY" style="line-height: 0.15in; margin-bottom: 0.19in; margin-right: 0.21in; margin-top: 0.19in;">
<span style="font-size: small;">SAP ERP delivers a comprehensive set of integrated,
cross-functional business processes. With SAP ERP, you can gain the
following benefits:</span></div>
<div style="line-height: 100%; margin-bottom: 0in;">
<span style="color: #4f81bd;"><span style="font-family: Cambria, serif;"><span style="font-size: medium;"><i><u><b>Improve
Financial Management</b></u></i></span></span></span></div>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in; margin-top: 0.19in;">
<span style="font-size: small;">Enhance your financial management skills with integrated
business analytics. Gain insight into your organization’s key
performance indicators. Take actions that improve overall performance
and profitability. Employ comprehensive analytics and reporting
functionality to ensure regulatory compliance.</span></div>
<div align="JUSTIFY" style="line-height: 100%; margin-top: 0.19in;">
<br /></div>
<div align="JUSTIFY" style="line-height: 100%; margin-top: 0.19in;">
<br /><br />
</div>
<div style="line-height: 100%;">
<br /><br />
</div>
<div style="line-height: 100%;">
<span style="color: #4f81bd;"><span style="font-family: Cambria, serif;"><span style="font-size: medium;"><i><u><b>Manage
Your Most Valuable Asset – Your People – Well</b></u></i></span></span></span></div>
<div align="JUSTIFY" style="line-height: 100%; margin-top: 0.19in;">
<span style="font-size: small;">Support
your employees through every phase of their employment, from
recruitment and training to development and promotion. Empower your
global workforce with a host of easy-to-use self-services. Provide a
single point of contact for all HR service requests through an
employee interaction centre. Track costs and the ROI associated with
your HR projects.</span></div>
<div style="line-height: 100%;">
<span style="color: #4f81bd;"><span style="font-family: Cambria, serif;"><span style="font-size: medium;"><i><u><b>Respond
Faster</b></u></i></span></span></span></div>
<div align="JUSTIFY" style="line-height: 100%; margin-top: 0.19in;">
<span style="font-size: small;">Empower
the people in your organization by providing the information they
need to react promptly and respond proactively to market changes and
competitive challenges.</span></div>
<div style="line-height: 100%;">
<span style="color: #4f81bd;"><span style="font-family: Cambria, serif;"><span style="font-size: medium;"><i><u><b>Reach
Further</b></u></i></span></span></span></div>
<div align="JUSTIFY" style="line-height: 100%; margin-top: 0.19in;">
<span style="font-size: small;">Extend
the reach of your business processes beyond your enterprise. Promote
collaboration by providing easy access to a consolidated and
consistent view of your business processes. Enable partners,
suppliers, and customers to engage with you in real time.</span></div>
<div style="line-height: 100%;">
<span style="color: #4f81bd;"><span style="font-family: Cambria, serif;"><span style="font-size: medium;"><i><u><b>Sharpen
Business Insight</b></u></i></span></span></span></div>
<div align="JUSTIFY" style="line-height: 100%; margin-top: 0.19in;">
<span style="font-size: small;">Master
analytics and performance management to proactively identify
opportunities and align strategy across your business. Profit from
direct access to enterprise information. Operate effectively by using
streamlined dashboards to inform your strategic and operational
decisions.</span><span style="font-family: 'Times New Roman', serif;"> </span></div>
<div style="margin-bottom: 0in;">
<span style="color: #4f81bd;"><span style="font-family: Cambria, serif;"><span style="font-size: medium;"><i><u><b>Improve
Extensibility</b></u></i></span></span></span></div>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0.19in; margin-top: 0.19in;">
<span style="font-size: small;">Extend your business processes to include just the right
mix of customer relationship management, supply chain management,
product life-cycle management, and other functionality as business
needs evolve. Augment functionality and business processes by
implementing the SAP xApps™ family of composite applications,
high-quality software from SAP and its expanding ecosystem of
software partners.</span></div>
<div style="line-height: 100%; margin-bottom: 0in;">
<span style="color: #4f81bd;"><span style="font-family: Cambria, serif;"><span style="font-size: medium;"><i><u><b>Curb
Integration Costs</b></u></i></span></span></span></div>
<div align="JUSTIFY" style="line-height: 100%; margin-bottom: 0in; margin-top: 0.19in;">
<span style="font-size: small;">Position your business to adapt to business requirements
as you discover them. Significantly reduce total cost of ownership.
Deploy only the components you need at the time your business needs
require them.</span></div>
<h2 class="western">
</h2>
<div style="margin-bottom: 0in;">
<br />
</div>
<h1 class="western">
<a href="" name="__RefHeading__18214_1362522111"></a><span style="font-size: large;"><u>INTRODUCTION
TO THE COMPANY</u></span></h1>
<div style="background: rgb(255, 255, 255); line-height: 100%; margin-bottom: 0.19in; margin-top: 0.19in;">
<span style="color: #333333;"><span face="Calibri, sans-serif">Pakistan
State Oil is the oil market leader in Pakistan’s energy sector. The
company has the largest network of retail outlets of over 3,800
outlets, representing 80% participation in total industry network, to
serve the automotive sector and is the major fuel supplier to
aviation, railways, power projects, armed forces and agriculture
sector. PSO takes pride in continuing the tradition of excellence and
is fully committed to meet the energy needs of today and rising
challenges of tomorrow. </span></span>
</div>
<div style="background: rgb(255, 255, 255); line-height: 100%; margin-bottom: 0.19in; margin-top: 0.19in;">
<span style="color: #333333;"><span face="Calibri, sans-serif">Pakistan
State Oil, the largest oil marketing company in the country, is
currently engaged in storage, distribution and marketing of various
POL products. The company’s current value of Rs. 75 billion, its
82.1% share in the black oil market and 61.2% share in the white oil
market, alone speak volumes about its success.</span></span></div>
<div style="background: rgb(255, 255, 255); line-height: 100%; margin-bottom: 0.19in; margin-top: 0.19in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: #333333;"><span face="Calibri, sans-serif">PSO
has the widest strategic oil distribution network. This network
comprises of 29 storage depots and 9 installations, 860,000 MTs of
capacity i.e. almost 81% of total national storage, numerous pipe
lines network and equity partnership in White Oil Pipeline Project
(WOPP) from Karachi to Mehmood Kot. </span></span></span></span>
</div>
<div style="background: rgb(255, 255, 255); line-height: 100%; margin-bottom: 0.19in; margin-top: 0.19in;">
<span style="color: #333333;"><span face="Calibri, sans-serif">The
fact that PSO serves 2.8 million retail customers on daily basis,
along with 2000 industrial units and business houses, is indicative
of its vast customer base. The company has also been meeting the fuel
needs of various government entities, armed forces, railways,
agriculture sector, IPPs and industrial units. PSO also provides Jet
Fuel to Refueling Facilities at 9 airports in Pakistan and ship fuel
at 3 ports. </span></span>
</div>
<div style="background: rgb(255, 255, 255); line-height: 100%; margin-bottom: 0.19in; margin-top: 0.19in;">
<span style="font-family: 'Times New Roman', serif;"><span style="font-size: small;"><span style="color: #333333;"><span face="Calibri, sans-serif">PSO
is considered as one of the most successful mergers in the history of
Pakistan. The company has been the winner of Karachi Stock Exchange
Top Companies Award for many years and because of its astounding
growth in terms of sales and turnover, combined with its status of
being the first Pakistani Public Sector Company to become a member of
the World Economic Forum (WEF) had made PSO a notable company world
over.</span></span></span></span></div>
<h2 class="western" style="break-before: page; page-break-before: always;">
<a href="" name="__RefHeading__18216_1362522111"></a>
<span style="font-size: large;"><u>PSO OVER THE YEARS:</u></span></h2>
<div style="background: rgb(255, 255, 255); line-height: 100%; margin-bottom: 0.19in; margin-top: 0.19in;">
<span style="color: #333333;"></span></div>
<div style="background: rgb(255, 255, 255); line-height: 100%; margin-bottom: 0.19in; margin-top: 0.19in;">
<span style="color: #333333;"></span></div>
<div style="background: rgb(255, 255, 255); line-height: 100%; margin-bottom: 0.19in; margin-top: 0.19in;">
<span style="color: #333333;"></span></div>
<div style="background: rgb(255, 255, 255); line-height: 100%; margin-bottom: 0.19in; margin-left: -0.06in; margin-right: -0.19in; margin-top: 0.19in; margin: 0.19in -0.19in 0.19in -0.06in;">
<span style="color: #333333;"></span></div>
<div style="background: rgb(255, 255, 255); line-height: 100%; margin-bottom: 0.19in; margin-top: 0.19in;">
<span style="color: #333333;"></span></div>
<h1 class="western">
<a href="" name="__RefHeading__18218_1362522111"></a><span style="font-size: large;"><u>COMPANY
PROFILE</u></span></h1>
<span style="font-size: small;">As the largest oil marketing company of Pakistan, PSO
is engaged in storage, import, distribution marketing of petroleum
products petrochemicals aviation and bunker fuels LPG and CNG
dominates the country’s fuel and energy need. The company has
largest retail network in the country and the most extensive terminal
and depot network. PSO has listed in Asia’s largest 1000 companies
by Asia Week.</span><br />
<div style="margin-bottom: 0in;">
<span style="font-size: small;">Since its inception in
1976, the company has been meeting more than 70% of country’s fuel
needs. PSO’s 3805 outlets all across the country markets more than
12 million tons of fuel products annually. </span>
</div>
<div style="margin-bottom: 0in;">
<span style="color: #4f81bd;"><span style="font-family: Cambria, serif;"><span style="font-size: medium;"><i><u><b>VISION:</b></u></i></span></span></span></div>
<div style="line-height: 100%;">
“<span style="font-size: small;">To excel in delivering
value to customers as an innovative and dynamic energy company that
gets to the future first.”</span></div>
<div style="line-height: 100%;">
<br /><br />
</div>
<div style="margin-bottom: 0in;">
<span style="color: #4f81bd;"><span style="font-family: Cambria, serif;"><span style="font-size: medium;"><i><u><b>MISSION:</b></u></i></span></span></span></div>
<div style="line-height: 100%;">
“<span style="font-size: small;">We are committed to
leadership in energy market through competitive advantage in
providing the highest quality petroleum products and services to our
customers, based on:</span></div>
<ul>
<li><div style="line-height: 100%; margin-bottom: 0in;">
<span style="font-size: small;">Professionally
trained, high quality, motivated workforce, working as a team in an
environment, which recognizes and rewards performance, innovation
and creativity, and provides for personal growth and development </span>
</div>
</li>
</ul>
<ul>
<li><div style="line-height: 100%; margin-bottom: 0in;">
<span style="font-size: small;">Lowest
cost operations and assured access to long-term and cost effective
supply sources.</span></div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0in;">
<span style="font-size: small;">Sustained
growth in earnings in real terms</span></div>
</li>
<li><div style="line-height: 100%;">
<span style="font-size: small;">Highly ethical, safe
environment friendly and socially responsible business practices”</span></div>
</li>
</ul>
<div style="break-before: page; line-height: 100%; margin-left: 0.13in; page-break-before: always; text-indent: -0.13in;">
<br /><br />
</div>
<div style="line-height: 100%;">
<span style="color: #365f91;"><span style="font-family: Cambria, serif;"><span style="font-size: medium;"><b><span style="font-size: large;"><u>SAP
MODULES LIVE AT PSO</u></span></b></span></span></span></div>
<ul>
<li><span style="font-size: small;"><b>Financial Accounting (FI)</b></span><br />
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;"><b>Controlling (CO)</b></span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;"><b>Material
Management (MM)</b></span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;"><b>Sales &
Distribution (SD)</b></span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;"><b>Project System
(PS)</b></span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;"><b>Quality Management
(QM)</b></span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;"><b>Production
Planning (PP)</b></span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;"><b>Plant Maintenance
(PM)</b></span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;"><b>Human Resource &
Salaries (HRS)</b></span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;"><b>Oil & Gas
Solutions (OGS)</b></span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;"><b>Basis Application
Module (BC)</b></span></div>
</li>
</ul>
<h2 class="western">
<a href="" name="__RefHeading__18220_1362522111"></a><span style="font-size: medium;"><u>Detail
of Modules Implemented:</u></span></h2>
<h3 class="western">
<a href="" name="__RefHeading__18222_1362522111"></a><span style="font-size: medium;">Financial
Accounting (FI)</span></h3>
<ul>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Designed for
automated management and external reporting of general ledger,
accounts receivable, accounts payable and other sub-ledger accounts
with user-defined charts of accounts.</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;"><b>Key Elements:</b></span></div>
</li>
</ul>
<ul>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">General Ledger</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Accounts Payable</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Accounts Receivable</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Consolidation</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Treasury Management</span></div>
</li>
</ul>
<div style="margin-bottom: 0in; margin-left: 0.44in;">
<br />
</div>
<h3 class="western">
<a href="" name="__RefHeading__18224_1362522111"></a><span style="font-size: medium;">Controlling
(CO)</span></h3>
<ul>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Represents the
company’s flow of cost and revenue. A management instrument for
organizational decisions.</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;"><b>Key Elements:</b></span></div>
</li>
</ul>
<ul>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Overhead Cost
Controlling</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Cost Center
Accounting</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Activity Based
Costing</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Internal Orders</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Profit Center
Accounting</span></div>
</li>
</ul>
<h3 class="western">
</h3>
<h3 class="western" style="margin-left: -0.3in;">
<a href="" name="__RefHeading__18226_1362522111"></a>
</h3>
<h3 class="western">
</h3>
<h3 class="western">
<a href="" name="__RefHeading__18228_1362522111"></a><span style="font-size: medium;">Material
Management (MM)</span></h3>
<div style="margin-bottom: 0in;">
SCM (Supply Chain Management) is being
handled through this module. Process comprises of Purchasing,
Inventory Management and Vendor Payment<b>.</b> Strong MIS ensures
the timely availability of reports ranging from the middle management
to higher management.</div>
<ul>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;"><b>Key Element:</b></span></div>
</li>
</ul>
<ul>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Purchasing</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Inventory Management</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Warehouse Management</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Invoice Verification</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Corporate planning</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Finance (General
Accounts, Treasury, Insurance)</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Vendor Material
Valuation</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Logistic Info System</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Operations with all
depots and terminal</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Procurement &
Services</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Retail with all
divisional offices</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Security &
Services</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Supply</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">T & OD</span></div>
</li>
</ul>
<div style="margin-bottom: 0in; margin-left: 0.5in;">
<br />
</div>
<h3 class="western" style="margin-left: -0.3in;">
<a href="" name="__RefHeading__18230_1362522111"></a>
</h3>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<h3 class="western">
<a href="" name="__RefHeading__18232_1362522111"></a><span style="font-size: medium;">Sales
& Distribution (SD)</span></h3>
<ul>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Designed to support
all the tasks and activities needed to carry out customer sales,
order entry, shipping, delivery and billing.</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;"><b>Key Element:</b></span></div>
</li>
</ul>
<ul>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Pre-Sales Support</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Sales</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Shipping and
Transportation</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Billing</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Credit and Risk
Management</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Returns and Repair
Processing</span></div>
</li>
</ul>
<div style="margin-bottom: 0in; margin-left: 0.44in;">
<br />
</div>
<h3 class="western" style="margin-left: -0.2in;">
<a href="" name="__RefHeading__18234_1362522111"></a>
</h3>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<h3 class="western">
<a href="" name="__RefHeading__18236_1362522111"></a><span style="font-size: medium;">Production
Planning (PP)</span></h3>
<ul>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">To plan and control
the manufacturing activities of a company.</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;"><b>Key Elements:</b></span></div>
</li>
</ul>
<ul>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Bills of Materials,
Routings and Work Center</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Capacity Planning</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Material Requirement
Planning</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Sales and Operational
Planning</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Demand Management</span></div>
</li>
</ul>
<div style="margin-bottom: 0in; margin-left: 0.44in;">
<br />
</div>
<h3 class="western" style="margin-left: -0.2in;">
<a href="" name="__RefHeading__18238_1362522111"></a>
</h3>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<h3 class="western">
</h3>
<h3 class="western">
<a href="" name="__RefHeading__18240_1362522111"></a><span style="font-size: medium;">Plant
Maintenance (PM)</span></h3>
<ul>
<li><div style="line-height: 100%; margin-bottom: 0in;">
<span style="font-size: small;">To
maintain your equipment (e.g. a machine, an oil rig, an aircraft
etc).</span></div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0in;">
<span style="font-size: small;"><b>Key
Elements:</b></span></div>
</li>
</ul>
<ul>
<li><div style="line-height: 100%; margin-bottom: 0in;">
<span style="font-size: small;">Preventative
Maintenance</span></div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0in;">
<span style="font-size: small;">Maintenance
Order Management</span></div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0in;">
<span style="font-size: small;">Maintenance
Planning</span></div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0in;">
<span style="font-size: small;">Equipment
and Technical Objects</span></div>
</li>
</ul>
<div style="line-height: 100%; margin-bottom: 0in;">
<br />
</div>
<div style="line-height: 100%; margin-bottom: 0in;">
<br />
</div>
<h3 class="western">
<a href="" name="__RefHeading__18242_1362522111"></a></h3>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<h3 class="western">
<a href="" name="__RefHeading__18244_1362522111"></a><span style="font-size: medium;">Project
System (PS)</span></h3>
<div style="margin-bottom: 0in; margin-left: 0.25in;">
<span style="font-size: small;">Project
System is an Integrated Project Management Tool. The primary
functions of Project System are to plan, execute and monitor the
Costs and Progress of the Project. The business process starts from
Budget Proposal phase to Capitalization of the cost into Assets.</span></div>
<div style="line-height: 100%; margin-bottom: 0in; margin-left: 0.13in;">
<br />
</div>
<ul>
<li><div style="line-height: 100%; margin-bottom: 0in;">
<span style="font-size: small;"><b>Key
Elements:</b></span></div>
</li>
</ul>
<ul>
<li><div style="line-height: 100%; margin-bottom: 0in;">
<span style="font-size: small;">Budget
Proposals</span></div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0in;">
<span style="font-size: small;">Operational
Structure</span></div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0in;">
<span style="font-size: small;">Project
Planning</span></div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0in;">
<span style="font-size: small;">Budget
Approval</span></div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0in;">
<span style="font-size: small;">Information
System</span></div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0in;">
<span style="font-size: small;">Project
Execution and Integration</span></div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0in;">
<span style="font-size: small;">Work
Breakdown Structure</span></div>
</li>
</ul>
<div style="line-height: 100%; margin-bottom: 0in;">
<br />
</div>
<h3 class="western">
<a href="" name="__RefHeading__18246_1362522111"></a></h3>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<h3 class="western">
<a href="" name="__RefHeading__18248_1362522111"></a><span style="font-size: medium;">Quality
Management (QM)</span></h3>
<ul>
<li><div style="line-height: 100%; margin-bottom: 0in;">
<span style="font-size: small;">To
maintain inspection, specification, record inspection results and to
perform evaluation.</span></div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0in;">
<span style="font-size: small;"><b>Key
Element: </b></span>
</div>
</li>
</ul>
<ul>
<li><div style="line-height: 100%; margin-bottom: 0in;">
<span style="font-size: small;">Quality
Inspection</span></div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0in;">
<span style="font-size: small;">Quality
Control</span></div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0in;">
<span style="font-size: small;">Quality
Notification</span></div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0in;">
<span style="font-size: small;">Test
Equipment Management</span></div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0in;">
<span style="font-size: small;">QM-IS</span></div>
</li>
</ul>
<h3 class="western">
</h3>
<h3 class="western" style="margin-left: -0.3in;">
<a href="" name="__RefHeading__18250_1362522111"></a>
</h3>
<h3 class="western" style="margin-left: -0.3in;">
</h3>
<h3 class="western" style="break-before: page; margin-left: -0.3in; page-break-before: always;">
<a href="" name="__RefHeading__18252_1362522111"></a>
<span style="font-size: medium;">Human Resources (HR)</span></h3>
<ul>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Complete integrated
system for supporting the planning and control of personnel
activities and information.</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;"><b>Key Element:</b></span></div>
</li>
</ul>
<ul>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">PA Recruitment</span></div>
</li>
</ul>
<ul>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Personnel
Administration</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Benefits</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Personnel Development</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Compensation
Management</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Personnel Cost</span></div>
</li>
</ul>
<ul>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Time Management</span></div>
</li>
</ul>
<ul>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Shift Planning</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Incentives Wages</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Time Sheet</span></div>
</li>
</ul>
<ul>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Travel Management</span></div>
</li>
</ul>
<ul>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Travel Planning</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Travel Expenses Human
Resources Information System</span></div>
</li>
</ul>
<div style="margin-bottom: 0in; margin-left: 0.5in;">
<br />
</div>
<h3 class="western" style="margin-bottom: 0.08in;">
<a href="" name="__RefHeading__18254_1362522111"></a>
</h3>
<div style="margin-bottom: 0in;">
<br />
</div>
<h3 class="western" style="margin-bottom: 0.08in;">
<a href="" name="__RefHeading__18256_1362522111"></a>
<span style="font-size: medium;">Basis Application Module (BC)</span></h3>
<ul>
<li><div style="line-height: 100%;">
<span style="font-size: small;">Systems
Administration, security and connectivity functions.</span></div>
</li>
<li><div style="line-height: 100%;">
<span style="font-size: small;">Client / Server
Architecture.</span></div>
</li>
<li><div style="line-height: 100%;">
<span style="font-size: small;">Presentation Layer.</span></div>
</li>
<li><div style="line-height: 100%;">
<span style="font-size: small;">Application Layer.</span></div>
</li>
<li><div style="line-height: 100%;">
<span style="font-size: small;">Database.</span></div>
</li>
<li><div style="line-height: 100%;">
<span style="font-size: small;">Application
Architecture</span></div>
</li>
<li><div style="line-height: 100%;">
<span style="font-size: small;">Application can run on
different hardware and software platforms.</span></div>
</li>
</ul>
<h2 class="western" style="margin-bottom: 0.14in;">
</h2>
<h2 class="western" style="margin-bottom: 0.14in;">
<a href="" name="__RefHeading__18258_1362522111"></a>
<span style="font-size: medium;"><u>SAP Terminologies</u></span></h2>
<ul>
<li><div style="line-height: 100%; margin-bottom: 0in;">
<strong>Company
Code:</strong></div>
</li>
<li><div style="line-height: 100%;">
<strong><span style="font-size: small;"><span style="font-weight: normal;">Means
an independent unit producing its own balance sheet.</span></span></strong></div>
</li>
<li><div style="line-height: 100%;">
<strong>Plant:</strong></div>
</li>
<li><div style="line-height: 100%;">
<strong><span style="font-size: small;"><span style="font-weight: normal;">An
organizational unit within logistics that subdivides an enterprise
from the view point of production, procurement and material
planning.</span></span></strong></div>
</li>
<li><div style="line-height: 100%;">
<strong><span style="font-size: small;"><span style="font-weight: normal;">A
plant may represents a variety of entities like:</span></span></strong></div>
</li>
<li><div style="line-height: 100%;">
<strong><span style="font-size: small;"><span style="font-weight: normal;">Production
facility</span></span></strong></div>
</li>
<li><div style="line-height: 100%;">
<strong><span style="font-size: small;"><span style="font-weight: normal;">Distribution
center</span></span></strong></div>
</li>
<li><div style="line-height: 100%;">
<strong><span style="font-size: small;"><span style="font-weight: normal;">Regional
office</span></span></strong></div>
</li>
<li><div style="line-height: 100%;">
<strong><span style="font-size: small;"><span style="font-weight: normal;">Corporate
headquarters</span></span></strong></div>
</li>
<li><div style="line-height: 100%;">
<strong><span style="font-size: small;"><span style="font-weight: normal;">Maintenance
location</span></span></strong></div>
</li>
<li><div style="line-height: 100%;">
<strong>Masters:</strong></div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0.06in;">
<strong><span style="font-size: small;"><span style="font-weight: normal;">Master
data are records that remain in the database for a long period of
time.</span></span></strong></div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0.06in;">
<strong><span style="font-size: small;"><span style="font-weight: normal;">It
is created and maintained centrally.</span></span></strong></div>
</li>
<li><div style="line-height: 100%; margin-bottom: 0.06in;">
<strong><span style="font-size: small;"><span style="font-weight: normal;">A
centralized database prevents data redundancy.</span></span></strong></div>
</li>
<li><div style="line-height: 100%;">
<strong>Transaction:</strong></div>
</li>
<li><div style="line-height: 100%;">
<strong><span style="font-size: small;"><span style="font-weight: normal;">Graphical
screen view of a logical process/document.</span></span></strong></div>
</li>
</ul>
<div style="line-height: 100%;">
<br /><br />
</div>
<h2 class="western" style="margin-bottom: 0.14in;">
<a href="" name="__RefHeading__18260_1362522111"></a>
<strong><span style="font-size: medium;"><u><span style="font-weight: normal;">SAP
Benefits</span></u></span></strong></h2>
<ul>
<li><div style="line-height: 100%; margin-bottom: 0in;">
<span style="font-size: small;">SAP
offers Best Practices for all Industries.</span></div>
</li>
<li><div style="line-height: 100%;">
<span style="font-size: small;">Standardized business
processes and approach across companies.</span></div>
</li>
<li><div style="line-height: 100%;">
<span style="font-size: small;">Long term strategy for
business system.</span></div>
</li>
<li><div style="line-height: 100%;">
<span style="font-size: small;">Global system
environment: multi-currency, multi-language and country specific
support for government reporting and taxation.</span></div>
</li>
<li><div style="line-height: 100%;">
<span style="font-size: small;">Integration of
application, processes and data.</span></div>
</li>
<li><div style="line-height: 100%;">
<span style="font-size: small;">Dramatic increase in
business information.</span></div>
</li>
</ul>
<h1 class="western" style="margin-bottom: 0.08in;">
<a href="" name="__RefHeading__18262_1362522111"></a>
<span style="font-size: large;">PERCENTAGES OF MODULE</span></h1>
<span style="font-size: small;">SAP is very huge software its all modules in full
percentage cannot be implemented in all the places. Pakistan State
Oil (PSO) also has implemented only 11 modules and only 70%-80% of
these modules are working in present stage in PSO. Percentage wise
these modules are represented below:</span><br />
<h1 class="western" lang="">
<a href="" name="__RefHeading__18264_1362522111"></a>
</h1>
<h1 class="western" style="break-before: page; page-break-before: always;">
<a href="" name="__RefHeading__18266_1362522111"></a>
<span style="font-size: medium;">LIST OF BUSINESS PROCESS</span></h1>
<div style="margin-bottom: 0in;">
<span style="font-size: small;">Following is list of
Business Processes of Sales and Distribution Module implemented in
PSO.</span></div>
<h1 class="western">
<a href="" name="__RefHeading__18268_1362522111"></a></h1>
<div style="line-height: 100%;">
<span style="font-size: small;">This file contains
evaluation, development and scope of ERP in Pakistan and in what
major companies it is implemented recently. Implementation details of
ERP module in PSO. Business processes and Percentage wise their
representation in a chart.</span></div>
<div style="margin-bottom: 0in;">
<br />
</div>
<h1 class="western">
<a href="" name="__RefHeading__18270_1362522111"></a><span style="font-size: large;"><u>INTERVIEW</u></span></h1>
<div style="line-height: 100%; margin-bottom: 0in;">
<br />
</div>
<div style="line-height: 100%; margin-bottom: 0in;">
<span style="font-size: small;">We had
an interview of </span><span style="font-size: small;"><u><b>Naveed Anjum Zaidi</b></u></span><span style="font-family: Georgia, serif;">
</span><sub><span style="font-size: medium;"><i>(DGM of NBD, PSO Petroleum)</i></span></sub><sub><span style="font-family: Georgia, serif;"><span style="font-size: medium;"><i>
and</i></span></span></sub><span style="font-size: medium;"> </span>
</div>
<div style="line-height: 100%; margin-bottom: 0in;">
<span style="font-size: small;"><u><b>SHAEBH
AMAN </b></u></span><sub><span style="font-size: medium;"><i>(DGM of SAP, PSO Petroleum)</i></span></sub></div>
<div style="line-height: 100%; margin-bottom: 0in; text-indent: 0.25in;">
<br />
</div>
<div style="line-height: 100%; margin-bottom: 0in; text-indent: 0.25in;">
<span style="font-size: small;"><b>Q1.</b></span><span style="font-size: small;"> What is ERP?</span></div>
<div style="line-height: 100%; text-indent: 0.25in;">
<span style="font-size: small;"><b>Ans.</b></span><span style="font-size: small;">
Software Interrogated solution to run the business.</span></div>
<div style="line-height: 100%; text-indent: 0.25in;">
<br /><br />
</div>
<div style="line-height: 100%; margin-bottom: 0in; text-indent: 0.25in;">
<span style="font-size: small;"><b>Q2</b></span><span style="font-size: small;">. Which ERP software using?</span></div>
<div style="line-height: 100%; text-indent: 0.25in;">
<span style="font-size: small;"><b>Ans.</b></span><span style="font-size: small;">
We are using SAP software.</span></div>
<div style="line-height: 100%; text-indent: 0.25in;">
<br /><br />
</div>
<div style="line-height: 100%; margin-bottom: 0in; text-indent: 0.25in;">
<span style="font-size: small;"><b>Q3.</b></span><span style="font-size: small;"> When it was installed?</span></div>
<div style="line-height: 100%; text-indent: 0.25in;">
<span style="font-size: small;"><b>Ans.</b></span><span style="font-size: small;">
Negotiation was made in March 2003 and start implementing it.</span></div>
<div style="line-height: 100%; text-indent: 0.25in;">
<br /><br />
</div>
<div style="line-height: 100%; margin-bottom: 0in; text-indent: 0.25in;">
<span style="font-size: small;"><b>Q4.</b></span><span style="font-size: small;"> Who is your vendor?</span></div>
<div style="line-height: 100%; margin-left: 0.25in;">
<span style="font-size: small;"><b>Ans.</b></span><span style="font-size: small;">
We purchase this software from German company Siemens. It is the 1</span><sup><span style="font-size: small;">st</span></sup><span style="font-size: small;">
largest company who is selling integrated software SAP.</span></div>
<div style="line-height: 100%; margin-left: 0.25in;">
<br /><br />
</div>
<div style="line-height: 100%; margin-bottom: 0in; text-indent: 0.25in;">
<span style="font-size: small;"><b>Q5.</b></span><span style="font-size: small;"> Time required for
implementing ERP?</span></div>
<div style="line-height: 100%; margin-left: 0.25in;">
<span style="font-size: small;"><b>Ans.</b></span><span style="font-size: small;">
Decided to be installed in 9</span><sup><span style="font-size: small;">th</span></sup><span style="font-size: small;">
months but due to company personal problems. It was complete
implemented in December 2004 and went live in July 2005. First HR
module was installed in July 2004 and in January 2005 testing was
being started.</span></div>
<div style="line-height: 100%; margin-left: 0.25in;">
<br /><br />
</div>
<div style="line-height: 100%; margin-bottom: 0in; text-indent: 0.25in;">
<span style="font-size: small;"><b>Q6.</b></span><span style="font-size: small;"> How many modules are
installed?</span></div>
<div style="margin-bottom: 0in; text-indent: 0.25in;">
<span style="font-size: small;"><b>Ans.</b></span><span style="font-size: small;">
we have installed 10 modules:</span></div>
<ul>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Financial Accounting
(FI)</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Controlling (CO)</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Material Management
(MM)</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Silo Management
(SILO)</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Sale &
Distribution (SD)</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Transportation &
Distribution (TD)</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Project System (PS)</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Quality Management
(QM)</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Production Planning
(PP)</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Plant Maintenance
(PM)</span></div>
</li>
<li><div style="margin-bottom: 0in;">
<span style="font-size: small;">Human Resource &
Salaries (HRS)</span></div>
</li>
</ul>
<div style="margin-bottom: 0.04in;">
<br /><br />
</div>
<div style="line-height: 100%; text-indent: 0.25in;">
<span style="font-size: small;"><b>Q7.</b></span><span style="font-size: small;">
What complications were faced while implementing?</span></div>
<div style="line-height: 100%; margin-bottom: 0in; margin-left: 0.25in;">
<span style="font-size: small;"><b>Ans.</b></span><span style="font-size: small;"> People were not
accepting this new software they took some time to adjust and learn
how to work in this software.</span></div>
<div style="line-height: 100%; margin-bottom: 0in; margin-left: 0.25in;">
<br />
</div>
<div style="line-height: 100%; margin-bottom: 0in; margin-left: 0.25in;">
<span style="font-size: small;"><b>Q8.</b></span><span style="font-size: small;"> Effect on number of
employees?</span></div>
<div style="line-height: 100%; margin-bottom: 0in; margin-left: 0.25in;">
<span style="font-size: small;"><b>Ans.</b></span><span style="font-size: small;"> There was no such effect
on number of employees because we have decided before implementation
that we will not layout our any old employee and neither have we
hired any employees.</span></div>
<div style="margin-bottom: 0in; margin-left: 0.5in;">
</div>
<div style="line-height: 100%; margin-bottom: 0in; margin-left: 0.06in; text-indent: 0.19in;">
<span style="font-size: small;"><b>Q9.</b></span><span style="font-size: small;"> Which software was being
used before SAP in PSO?</span></div>
<div style="line-height: 100%; margin-bottom: 0in; text-indent: 0.25in;">
<span style="font-size: small;"><b>Ans.</b></span><span style="font-size: small;"> Legacy was used before
SAP.</span></div>
<div style="margin-bottom: 0.25in; margin-left: 0.5in;">
<br /><br />
</div>
<div style="line-height: 100%; margin-left: 0.06in; text-indent: 0.19in;">
<span style="font-size: small;"><b>Q10.</b></span><span style="font-size: small;"> What is your future
planning? How many modules are there to be installed?</span></div>
<div style="line-height: 100%; margin-left: 0.06in; text-indent: 0.19in;">
<span style="font-size: small;"><b>Ans.</b></span><span style="font-size: small;"> We have implanted all
modules no other modules are left to be implemented.</span></div>
<div style="margin-bottom: 0.11in; margin-left: 0.5in;">
<br /><br />
</div>
<div style="line-height: 100%; margin-bottom: 0in; margin-left: 0.06in; text-indent: 0.19in;">
<span style="font-size: small;"><b>Q11.</b></span><span style="font-size: small;"> What were the benefits
you gain by implementing SAP?</span></div>
<div style="margin-bottom: 0in; margin-left: 0.25in;">
<span style="font-size: small;"><b>Ans.
</b></span><span style="font-size: small;">It is very easy to use. It is time saving and
once the person have understood how to used it, It gets easier and
easier. Due to SAP the expansion rate of business is high and once we
have feed one entry it will never go wrong.</span></div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<br />
</div>
<div style="margin-bottom: 0in;">
<span style="font-size: medium;"><b>NOTE:</b></span>
<span style="font-size: small;">Pictures used in PSO Modules doesn’t give the entire
concept of any business workflow in an organization. It just provides
general step by step processes of an organization. </span>
</div>
</div>Unknownnoreply@blogger.com5Pakistan30.375321 69.345115999999992.0650871638211541 34.18886599999999 58.685554836178845 104.50136599999999tag:blogger.com,1999:blog-7060027870662531913.post-15886792302961619482022-03-11T03:49:00.000+05:002022-03-11T03:49:45.565+05:00Textile Industry Of Pakistan (Weaving Sector)<div dir="ltr" style="text-align: left;" trbidi="on">
<span id="internal-source-marker_0.14848180930130184" style="text-align: -webkit-auto;"></span><h1 style="text-align: left;">Textile Industry Of Pakistan (Weaving Sector)</h1>
<div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<b id="internal-source-marker_0.14848180930130184" style="text-align: -webkit-auto;"><span style="color: #365f91; font-family: Cambria; font-size: 19px; vertical-align: baseline; white-space: pre-wrap;"><br class="Apple-interchange-newline" />Table of Contents</span></b></div>
<b id="internal-source-marker_0.14848180930130184" style="text-align: -webkit-auto;"><a href="https://docs.google.com/document/d/12dzel9vPVOEOQdARevm31Kd5L8fV_RM6X4-A5WpXn6I/edit?pli=1#heading=h.0e00a757535c"><span style="color: #2200cc; font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Chapter#01</span><span style="color: black; font-family: Calibri; font-size: 15px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span class="Apple-tab-span" style="white-space: pre;"> </span></span></a><br /><a href="https://docs.google.com/document/d/12dzel9vPVOEOQdARevm31Kd5L8fV_RM6X4-A5WpXn6I/edit?pli=1#heading=h.89946af8cd65"><span style="color: #2200cc; font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Overview of Textile Industry</span><span style="color: black; font-family: Calibri; font-size: 15px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span class="Apple-tab-span" style="white-space: pre;"> </span></span></a><br /><a href="https://docs.google.com/document/d/12dzel9vPVOEOQdARevm31Kd5L8fV_RM6X4-A5WpXn6I/edit?pli=1#heading=h.464e725cc8a3"><span style="color: #2200cc; font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Chapter#02</span><span style="color: black; font-family: Calibri; font-size: 15px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span class="Apple-tab-span" style="white-space: pre;"> </span></span></a><br /><a href="https://docs.google.com/document/d/12dzel9vPVOEOQdARevm31Kd5L8fV_RM6X4-A5WpXn6I/edit?pli=1#heading=h.d03adbf36bb0"><span style="color: #2200cc; font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Historical development of weaving textile Industry</span><span style="color: black; font-family: Calibri; font-size: 15px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span class="Apple-tab-span" style="white-space: pre;"> </span></span></a><br /><a href="https://docs.google.com/document/d/12dzel9vPVOEOQdARevm31Kd5L8fV_RM6X4-A5WpXn6I/edit?pli=1#heading=h.e05482515219"><span style="color: #2200cc; font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Chapter #03</span><span style="color: black; font-family: Calibri; font-size: 15px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span class="Apple-tab-span" style="white-space: pre;"> </span></span></a><br /><a href="https://docs.google.com/document/d/12dzel9vPVOEOQdARevm31Kd5L8fV_RM6X4-A5WpXn6I/edit?pli=1#heading=h.684739e598a1"><span style="color: #2200cc; font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Companies’ Profiles</span><span style="color: black; font-family: Calibri; font-size: 15px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span class="Apple-tab-span" style="white-space: pre;"> </span></span></a><br /><a href="https://docs.google.com/document/d/12dzel9vPVOEOQdARevm31Kd5L8fV_RM6X4-A5WpXn6I/edit?pli=1#heading=h.0082e7030898"><span style="color: #2200cc; font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Al-Karam Textile Mills</span><span style="color: black; font-family: Calibri; font-size: 15px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span class="Apple-tab-span" style="white-space: pre;"> </span></span></a><br /><a href="https://docs.google.com/document/d/12dzel9vPVOEOQdARevm31Kd5L8fV_RM6X4-A5WpXn6I/edit?pli=1#heading=h.243cc99ee75a"><span style="color: #2200cc; font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Yunus Textile Mills</span><span style="color: black; font-family: Calibri; font-size: 15px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span class="Apple-tab-span" style="white-space: pre;"> </span></span></a><br /><a href="https://docs.google.com/document/d/12dzel9vPVOEOQdARevm31Kd5L8fV_RM6X4-A5WpXn6I/edit?pli=1#heading=h.5df8ba874b89"><span style="color: #2200cc; font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Nakshbandi Textile Mills</span><span style="color: black; font-family: Calibri; font-size: 15px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span class="Apple-tab-span" style="white-space: pre;"> </span></span></a><br /><a href="https://docs.google.com/document/d/12dzel9vPVOEOQdARevm31Kd5L8fV_RM6X4-A5WpXn6I/edit?pli=1#heading=h.5be7580a13f9"><span style="color: #2200cc; font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Blessed Textile Mills</span><span style="color: black; font-family: Calibri; font-size: 15px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span class="Apple-tab-span" style="white-space: pre;"> </span></span></a><br /><a href="https://docs.google.com/document/d/12dzel9vPVOEOQdARevm31Kd5L8fV_RM6X4-A5WpXn6I/edit?pli=1#heading=h.aab7e0915750"><span style="color: #2200cc; font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Al-Karam Textile Mills</span><span style="color: black; font-family: Calibri; font-size: 15px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span class="Apple-tab-span" style="white-space: pre;"> </span></span></a><br /><a href="https://docs.google.com/document/d/12dzel9vPVOEOQdARevm31Kd5L8fV_RM6X4-A5WpXn6I/edit?pli=1#heading=h.dca8bdeb294e"><span style="color: #2200cc; font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Yunus Textile Mills</span><span style="color: black; font-family: Calibri; font-size: 15px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span class="Apple-tab-span" style="white-space: pre;"> </span></span></a><br /><a href="https://docs.google.com/document/d/12dzel9vPVOEOQdARevm31Kd5L8fV_RM6X4-A5WpXn6I/edit?pli=1#heading=h.a0d8e640a96d"><span style="color: #2200cc; font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Nakshbandi Textile Mills</span><span style="color: black; font-family: Calibri; font-size: 15px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span class="Apple-tab-span" style="white-space: pre;"> </span></span></a><br /><a href="https://docs.google.com/document/d/12dzel9vPVOEOQdARevm31Kd5L8fV_RM6X4-A5WpXn6I/edit?pli=1#heading=h.1f1189bb629d"><span style="color: #2200cc; font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">BLESSED TEXTILE</span><span style="color: black; font-family: Calibri; font-size: 15px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span class="Apple-tab-span" style="white-space: pre;"> </span></span></a><br /><a href="https://docs.google.com/document/d/12dzel9vPVOEOQdARevm31Kd5L8fV_RM6X4-A5WpXn6I/edit?pli=1#heading=h.643569986df6"><span style="color: #2200cc; font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Chapter#04</span><span style="color: black; font-family: Calibri; font-size: 15px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span class="Apple-tab-span" style="white-space: pre;"> </span></span></a><br /><a href="https://docs.google.com/document/d/12dzel9vPVOEOQdARevm31Kd5L8fV_RM6X4-A5WpXn6I/edit?pli=1#heading=h.bc14d8a9abf9"><span style="color: #2200cc; font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Weaving Manufacturing Process</span><span style="color: black; font-family: Calibri; font-size: 15px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span class="Apple-tab-span" style="white-space: pre;"> </span></span></a><br /><a href="https://docs.google.com/document/d/12dzel9vPVOEOQdARevm31Kd5L8fV_RM6X4-A5WpXn6I/edit?pli=1#heading=h.04a9a1e75fc8"><span style="color: #2200cc; font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Chapter#05</span><span style="color: black; font-family: Calibri; font-size: 15px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span class="Apple-tab-span" style="white-space: pre;"> </span></span></a><br /><a href="https://docs.google.com/document/d/12dzel9vPVOEOQdARevm31Kd5L8fV_RM6X4-A5WpXn6I/edit?pli=1#heading=h.1b9e616208ed"><span style="color: #2200cc; font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">PEST ANALYSIS</span><span style="color: black; font-family: Calibri; font-size: 15px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span class="Apple-tab-span" style="white-space: pre;"> </span></span></a><br /><a href="https://docs.google.com/document/d/12dzel9vPVOEOQdARevm31Kd5L8fV_RM6X4-A5WpXn6I/edit?pli=1#heading=h.ca769ea1c970"><span style="color: #2200cc; font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Chapter#06</span><span style="color: black; font-family: Calibri; font-size: 15px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span class="Apple-tab-span" style="white-space: pre;"> </span></span></a><br /><a href="https://docs.google.com/document/d/12dzel9vPVOEOQdARevm31Kd5L8fV_RM6X4-A5WpXn6I/edit?pli=1#heading=h.185696b08601"><span style="color: #2200cc; font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Porter Five-Forces Model Analysis</span><span style="color: black; font-family: Calibri; font-size: 15px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span class="Apple-tab-span" style="white-space: pre;"> </span></span></a><br /><a href="https://docs.google.com/document/d/12dzel9vPVOEOQdARevm31Kd5L8fV_RM6X4-A5WpXn6I/edit?pli=1#heading=h.256448c64c27"><span style="color: #2200cc; font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Chapter # 07</span><span style="color: black; font-family: Calibri; font-size: 15px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span class="Apple-tab-span" style="white-space: pre;"> </span></span></a><br /><a href="https://docs.google.com/document/d/12dzel9vPVOEOQdARevm31Kd5L8fV_RM6X4-A5WpXn6I/edit?pli=1#heading=h.7d294b788570"><span style="color: #2200cc; font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Impact of WTO on Textile Industry</span><span style="color: black; font-family: Calibri; font-size: 15px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span class="Apple-tab-span" style="white-space: pre;"> </span></span></a><br /><a href="https://docs.google.com/document/d/12dzel9vPVOEOQdARevm31Kd5L8fV_RM6X4-A5WpXn6I/edit?pli=1#heading=h.f575413aed57"><span style="color: #2200cc; font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Chapter#08</span><span style="color: black; font-family: Calibri; font-size: 15px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span class="Apple-tab-span" style="white-space: pre;"> </span></span></a><br /><a href="https://docs.google.com/document/d/12dzel9vPVOEOQdARevm31Kd5L8fV_RM6X4-A5WpXn6I/edit?pli=1#heading=h.0c196e952298"><span style="color: #2200cc; font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Context Analysis</span><span style="color: black; font-family: Calibri; font-size: 15px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span class="Apple-tab-span" style="white-space: pre;"> </span></span></a><br /><a href="https://docs.google.com/document/d/12dzel9vPVOEOQdARevm31Kd5L8fV_RM6X4-A5WpXn6I/edit?pli=1#heading=h.af0bf69aa6f1"><span style="color: #2200cc; font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Trend Analysis</span><span style="color: black; font-family: Calibri; font-size: 15px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span class="Apple-tab-span" style="white-space: pre;"> </span></span></a><br /><a href="https://docs.google.com/document/d/12dzel9vPVOEOQdARevm31Kd5L8fV_RM6X4-A5WpXn6I/edit?pli=1#heading=h.e2d95cee0b42"><span style="color: #2200cc; font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">CHAPTER#09</span><span style="color: black; font-family: Calibri; font-size: 15px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span class="Apple-tab-span" style="white-space: pre;"> </span></span></a><br /><a href="https://docs.google.com/document/d/12dzel9vPVOEOQdARevm31Kd5L8fV_RM6X4-A5WpXn6I/edit?pli=1#heading=h.3c7022d27bb0"><span style="color: #2200cc; font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Issues In Pakistan Textile Weaving Industry</span><span style="color: black; font-family: Calibri; font-size: 15px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span class="Apple-tab-span" style="white-space: pre;"> </span></span></a><br /><a href="https://docs.google.com/document/d/12dzel9vPVOEOQdARevm31Kd5L8fV_RM6X4-A5WpXn6I/edit?pli=1#heading=h.6918d10186e1"><span style="color: #2200cc; font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Chapter#10</span><span style="color: black; font-family: Calibri; font-size: 15px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span class="Apple-tab-span" style="white-space: pre;"> </span></span></a><br /><a href="https://docs.google.com/document/d/12dzel9vPVOEOQdARevm31Kd5L8fV_RM6X4-A5WpXn6I/edit?pli=1#heading=h.0bf69f237028"><span style="color: #2200cc; font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Solutions to the problems</span><span style="color: black; font-family: Calibri; font-size: 15px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span class="Apple-tab-span" style="white-space: pre;"> </span></span></a><br /><a href="https://docs.google.com/document/d/12dzel9vPVOEOQdARevm31Kd5L8fV_RM6X4-A5WpXn6I/edit?pli=1#heading=h.78bb6f75bc08"><span style="color: #2200cc; font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">CHAPTER#11</span><span style="color: black; font-family: Calibri; font-size: 15px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span class="Apple-tab-span" style="white-space: pre;"> </span></span></a><br /><a href="https://docs.google.com/document/d/12dzel9vPVOEOQdARevm31Kd5L8fV_RM6X4-A5WpXn6I/edit?pli=1#heading=h.d01c26afc846"><span style="color: #2200cc; font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Conclusion and Recommendation</span><span style="color: black; font-family: Calibri; font-size: 15px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span class="Apple-tab-span" style="white-space: pre;"> </span></span></a><a href="http://www.blogger.com/#_Toc268955271"><span style="color: black; font-family: Calibri; font-size: 15px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></a><br /><a href="http://www.blogger.com/#_Toc268955271"><span style="color: black; font-family: Calibri; font-size: 15px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></a><br /><a href="http://www.blogger.com/#_Toc268955271"><span style="color: black; font-family: Calibri; font-size: 15px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></a><br /><h1 dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
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<span style="color: #365f91; font-family: Cambria; font-size: 37px; vertical-align: baseline; white-space: pre-wrap;">Chapter#01 </span></h1>
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<span style="color: #365f91; font-family: Cambria; font-size: 37px; vertical-align: baseline; white-space: pre-wrap;">Overview of Textile Industry</span></h1>
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<span style="color: #4f81bd; font-family: Cambria; font-size: 19px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Overview of the Cotton Textile Industry in Pakistan</span></h4>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Pakistan is the fourth largest cotton producer in the world and third largest cotton consumer. Because of its plentiful, indigenous cotton supply, the textile industry is central to the Pakistani economy as are a source of employment and a source of exports earning. Pakistan's industrialization began in the 1950s with the textile industry at its center. Today, textiles account for 38 percent of total manufacturing and 8 percent of GDP (2008-09). The textile industry employs almost 40 percent (2008-09) of the industrial workforce. Despite the critical role textiles play in the economy, most textile manufacturers are cottage or small-scale industries. Pakistan relies on outside engineering and manufacturing expertise and must purchase most of its equipment abroad. Recognizing the importance of the textile industry to the nation's economy, the Pakistani government began taking steps in 2005 to rebuild the competitiveness of this critical industry. </span></div>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">The industry has 50 years of history. The industry is the major foreign exchange earner for the country. The industry benefits from Government's emphasis on an export led growth strategy. The main raw materials for the downstream sector are domestic cotton yarn and fabrics. There is abundance of land and skilled labor which has experience. Textile industry in Pakistan is facing a persistent decline in cotton production for the last four years while consumption of cotton products is on a rise. India has an increase in cotton production over the corresponding period of time. Pakistan may import as many as two million bales this year as production may be little changed at 12 million bales (2008-09) according to All-Pakistan Textile Mills Association. Pakistan’s cotton cultivation has declined due to several factors ranging from cultivation of traditional varieties and via traditional methods, poor marketing, and failure in making timely payments to cotton producers.</span></div>
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<span style="color: #4f81bd; font-family: Cambria; font-size: 19px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">History</span></h4>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">The Pakistan textile industry depends on domestic agriculture for the supply of raw materials, thus the success of the cotton crop is critical to the health of the textile industry. Cotton crop accounts for 14 percent (2007-08) of land under cultivation in Pakistan. Pakistan has suffered from a number of cotton failures over the years, beginning in the early 1990s. These crop failures coupled with a market recession drove up the price of cotton and tightened finance regulations and this led to a weakened textile industry. </span></div>
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<span style="color: #4f81bd; font-family: Cambria; font-size: 19px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Introduction</span></h4>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">The textile industry is one of the most important sectors of Pakistan. It contributes significantly to the country’s 8.5% GDP in fiscal year 2008-09. It is in fact the backbone of the Pakistani economy. </span></div>
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<span style="color: #4f81bd; font-family: Cambria; font-size: 19px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Contribution to exports, GDP and employment</span></h4>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">According to the economic survey of Pakistan 2008-09 the Pakistan textile industry contributes more than 60% to the country total exports, which amounts to around 5.2 billion US dollars. The industry contributes around 46% to the total output produced in the country. In Asia, Pakistan is the 8th largest exporter of textile products. The contribution of this industry to the total GDP is 8.5% (2008-09).It provides employment to 38% of the work force in the country, which amounts to a figure of 15 million. However, the proportion of skilled labor is very less as compared to that of unskilled labor. </span></div>
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<span style="font-family: Verdana; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Source: </span><a href="http://www.aptma.com.pk/"><span style="color: #2200cc; font-family: Verdana; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">www.aptma.com.pk</span></a><span style="font-family: Verdana; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
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<span style="font-family: Verdana; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> </span><a href="http://www.sbp.pk/20%25textile"><span style="color: #2200cc; font-family: Verdana; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">www.sbp.pk/20%textile</span></a><span style="font-family: Verdana; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
<span style="font-family: Verdana; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Verdana; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 19px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Sectors of Textile Industry</span></h4>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">These are the main sectors of Textile Industry:</span></div>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> Spinning, Weaving, and composite.</span></div>
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<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Spinning</span></h5>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Spinning is the process of converting fibers into yarn. The fibers may be natural fibers such as cotton or manmade fibers such as polyester. Sometimes, the term spinning is also used for production of manmade filament yarn. Manmade Filament Yarn is synthetic. </span></div>
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<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Weaving</span></h5>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">“Weaving is the process of making cloth by crossing two sets of threads over and under each other”. Weaving sector is one of the most important textile sub-sectors. The exports of woven fabrics and other related woven made-ups form a major portion of textile exports from Pakistan.</span></div>
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<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Composite</span></h5>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Finishing is one of the chief arts in the textile industry. Finished printed cloth home, bed linen, and apparel. It provides material for readymade, the appearance of the goods is often of first concern and the appearance of rugs, blankets, and other products or any fabric is largely due to the methods of finishing. </span></div>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Source: </span><a href="http://www.textile.pk/"><span style="color: #2200cc; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">www.textile.pk</span></a><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
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<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">The processing at composite sectors consists of:</span></h5>
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<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Dyeing</span></h5>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Dyeing clothing and other material is a fairly simple process. It doesn't take a lot of work and the amount of work, it takes often depends on what type of dye you purchase. </span></div>
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<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Printing</span></h5>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Printing is something through which cloths are printed with different designing and prints. </span></div>
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<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Pressing</span></h5>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Pressing is to press the cloths. </span></div>
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<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Fashion Designing</span></h5>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Fashion Designing is the applied art dedicated to clothing and lifestyle accessories created within the cultural and social influences of a specific time. </span></div>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Fashion Designing (Gents)</span></div>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Fashion Designing (Ladies) </span></div>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Fashion Designing (Bed linens) </span></div>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Fashion Designing (Curtains) </span></div>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Pakistan is one of the world's largest cotton producing nations. In view of these factors the Pakistan textile industry has enormous potential in the form of raw material, skilled labor and government support. The combination of these elements provides the basis for development of its various segments.</span></div>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Source: </span><a href="http://www.aptma.com/"><span style="color: #2200cc; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">www.aptma.com</span></a><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Segments: Various segments of the textile industry are:</span></div>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">* Upper stream: Raw cotton and spinning sectors</span></div>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">* Midstream: Weaving and finishing-dyeing (processing) sectors.</span></div>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">* Downstream: Made-ups, readymade garments and knitwear sectors.</span></div>
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<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Production of cloth</span></h4>
<h5 dir="ltr">
<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">TABLE # 1</span></h5>
<div dir="ltr">
<table style="border-bottom-style: none; border-collapse: collapse; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; border: none;"><colgroup><col width="151"></col><col width="151"></col><col width="151"></col><col width="151"></col></colgroup><tbody>
<tr style="height: 0px;"><td style="background-color: #9bbb59; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: white; font-size: 19px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">PRODUCTION OF Cloth<br class="kix-line-break" /> (Million Kg)</span></div>
</td><td style="background-color: #9bbb59; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="background-color: transparent; color: white; font-size: 19px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td><td style="background-color: #9bbb59; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="background-color: transparent; color: white; font-size: 19px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td><td style="background-color: #9bbb59; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="background-color: transparent; color: white; font-size: 19px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td></tr>
<tr style="height: 0px;"><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Year</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Grey cloth</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Blue cloth</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Total</span></div>
</td></tr>
<tr style="height: 0px;"><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">1997-98</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">1,151</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">390</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">1,541</span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">1998-99</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">1,154</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">394</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">1,548</span></div>
</td></tr>
<tr style="height: 0px;"><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">1999-00</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">1,276</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">402</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">1,678</span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">2000-01</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">1,336</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">393</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">1,729</span></div>
</td></tr>
<tr style="height: 0px;"><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">2001-02</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">1,385</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">433</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">1,818</span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">2002-03</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">1,469</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">456</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">1,925</span></div>
</td></tr>
<tr style="height: 0px;"><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">2003-04</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">1,473</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">466</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">1,939</span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">2004-05</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">1,770</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">511</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">2,281</span></div>
</td></tr>
<tr style="height: 0px;"><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">2005-06</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">2,006</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">550</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">2,556</span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">2006-07</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">2,039</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">689</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">2,728</span></div>
</td></tr>
<tr style="height: 0px;"><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">2007-08</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">2,156</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">653</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">2,809</span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">2008-09</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">2,238</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">675</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">2,913</span></div>
</td></tr>
<tr style="height: 0px;"><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="color: blue; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Source: Textile Commissioner’s Organization, Government of Pakistan</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="color: blue; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="color: blue; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="color: blue; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td></tr>
</tbody></table>
</div>
<br /><span style="color: blue; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="color: blue; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Exports</span></h4>
<h5 dir="ltr">
<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">TABLE # 2</span></h5>
<div dir="ltr">
<table style="border-bottom-style: none; border-collapse: collapse; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; border: none;"><colgroup><col width="146"></col><col width="115"></col><col width="115"></col><col width="216"></col></colgroup><tbody>
<tr style="height: 0px;"><td style="background-color: #9bbb59; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: white; font-size: 24px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Export of grey cloth</span></div>
</td><td style="background-color: #9bbb59; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="background-color: transparent; color: white; font-size: 24px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td><td style="background-color: #9bbb59; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="background-color: transparent; color: white; font-size: 24px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td><td style="background-color: #9bbb59; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="background-color: transparent; color: white; font-size: 24px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td></tr>
<tr style="height: 0px;"><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Year</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Quantity</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Value</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Unit Value </span></div>
</td></tr>
<tr style="height: 0px;"><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">(000Kg)</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">(000 US $)</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">($/ Kg)</span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">1978-79</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">97,929</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">197,586</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">2.02</span></div>
</td></tr>
<tr style="height: 0px;"><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">1979-80</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">99,834</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">205,860</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">2.06</span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">1980-81</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">95,232</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">207,043</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">2.17</span></div>
</td></tr>
<tr style="height: 0px;"><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">1981-82</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">95,621</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">196,672</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">2.06</span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">1982-83</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">134,100</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">247,317</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">1.84</span></div>
</td></tr>
<tr style="height: 0px;"><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">1983-84</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">101,805</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">217,627</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">2.14</span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">1984-85</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">125,856</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">260,421</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">2.07</span></div>
</td></tr>
<tr style="height: 0px;"><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">1985-86</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">157,895</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">279,176</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">1.77</span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">1986-87</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">259,668</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">506,089</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">1.95</span></div>
</td></tr>
<tr style="height: 0px;"><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">1987-88</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">210,950</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">541,024</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">2.56</span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">1988-89</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">291,953</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">600,847</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">2.06</span></div>
</td></tr>
<tr style="height: 0px;"><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">1989-90</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">374,976</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">833,711</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">2.22</span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">1990-91</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">501,072</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">1,183,040</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">2.36</span></div>
</td></tr>
<tr style="height: 0px;"><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">1991-92</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">505,863</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">1,172,526</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">2.32</span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">1992-93</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">555,294</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">1,121,510</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">2.02</span></div>
</td></tr>
<tr style="height: 0px;"><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">1993-94</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">578,648</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">1,259,285</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">2.18</span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">1994-95</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">522,091</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">1,528,149</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">2.93</span></div>
</td></tr>
<tr style="height: 0px;"><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">1995-96</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">535,889</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">1,540,259</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">2.87</span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">1996-97</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">508,188</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">1,411,519</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">2.78</span></div>
</td></tr>
<tr style="height: 0px;"><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">1997-98</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">461,919</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">1,159,542</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">2.51</span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">1998-99</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">421,481</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">945,169</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">2.24</span></div>
</td></tr>
<tr style="height: 0px;"><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">1999-00</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">512,971</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">1,071,616</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">2.09</span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">2000-01</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">545,134</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">1,076,063</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">1.97</span></div>
</td></tr>
<tr style="height: 0px;"><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">2001-02</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">544,217</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">942,359</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">1.73</span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">2002-03</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">519,329</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">928,358</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">1.79</span></div>
</td></tr>
<tr style="height: 0px;"><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">2003-04</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">499,071</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">1,126,878</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">2.26</span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">2004-05</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">504,722</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">1,056,535</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">2.09</span></div>
</td></tr>
<tr style="height: 0px;"><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">2005-06</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">671,697</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">1,382,874</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">2.06</span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">2006-07</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">665,525</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">1,428,041</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">2.15</span></div>
</td></tr>
<tr style="height: 0px;"><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">2007-08</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">554,817</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">1,300,968</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">2.34</span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">2008-09</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">523,790</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">1,114,821</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">2.11</span></div>
</td></tr>
<tr style="height: 0px;"><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="color: blue; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"> Source: Trade Development Authority of Pakistan.</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="color: blue; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="color: blue; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="color: blue; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td></tr>
</tbody></table>
</div>
<br /><h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Imports</span></h4>
<h5 dir="ltr">
<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">TABLE # 3</span></h5>
<div dir="ltr">
<table style="border-bottom-style: none; border-collapse: collapse; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; border: none;"><colgroup><col width="52"></col><col width="76"></col><col width="66"></col><col width="76"></col><col width="66"></col><col width="76"></col><col width="66"></col><col width="76"></col><col width="66"></col></colgroup><tbody>
<tr style="height: 0px;"><td style="background-color: #9bbb59; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: white; font-size: 24px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Import of textile Weaving parts </span><span style="background-color: transparent; color: white; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /> Quantity : 000 Kg<br class="kix-line-break" /> Value: 000 Rs</span></div>
</td><td style="background-color: #9bbb59; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="background-color: transparent; color: white; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td><td style="background-color: #9bbb59; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="background-color: transparent; color: white; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td><td style="background-color: #9bbb59; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="background-color: transparent; color: white; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td><td style="background-color: #9bbb59; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="background-color: transparent; color: white; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td><td style="background-color: #9bbb59; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="background-color: transparent; color: white; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td><td style="background-color: #9bbb59; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="background-color: transparent; color: white; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td><td style="background-color: #9bbb59; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="background-color: transparent; color: white; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td><td style="background-color: #9bbb59; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="background-color: transparent; color: white; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td></tr>
<tr style="height: 0px;"><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Year</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Ring Travelers’</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Weaving Textile Machines</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Weaving Rings</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Total</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td></tr>
<tr style="height: 0px;"><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Quantity</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Value</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Quantity</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Value</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Quantity</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Value</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Quantity</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Value</span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">2005-06</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">148</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">122,837</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">516</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">270,755</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">214</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">120,978</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">878</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">514,606</span></div>
</td></tr>
<tr style="height: 0px;"><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">2006-07</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">182</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">182,811</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">432</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">258,343</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">307</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">156,544</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">921</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">579,698</span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">2007-08</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">131</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">304,62</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">159</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">198,722</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">138</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">66,047</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">428</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">560,395</span></div>
</td></tr>
<tr style="height: 0px;"><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">2008-09</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">226</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">314,514</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">357</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">284,522</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">181</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">60,337</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">764</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">659,373</span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: blue; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"> Source: Federal Bureau of Statistics, Government of Pakistan.</span></div>
</td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="background-color: transparent; color: blue; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="background-color: transparent; color: blue; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="background-color: transparent; color: blue; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="background-color: transparent; color: blue; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="background-color: transparent; color: blue; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="background-color: transparent; color: blue; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="background-color: transparent; color: blue; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td><td style="background-color: #e6eed5; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="background-color: transparent; color: blue; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td></tr>
</tbody></table>
</div>
<br /><h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Main features of the Textile Sector</span></h4>
<span style="font-family: Calibri; font-size: 21px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">The domestic market although large and growing at 5 percent per annum consumes only 25 percent of the yarn produced which translates to downstream production. 50 percent of the yarn is exported. The other 25 percent is converted to fabrics etc. for exports. Pakistan produces around 8 to 10 per cent of the world's cotton but its share in total world trade for textile and clothing is around 2 per cent in value terms. There is a tremendous scope for improving its shares of world trade. </span></div>
<div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Pakistan produces around 8.5 percent (2008-09) of the world's total yarn production and accounts for 30 per cent of total world trade in yarn. Both these figures relate to quantity. The present installed capacities are 7 million spindles and 27000 looms of which 15000 are shuttle less looms, additionally over 250,000 looms are in the unorganized non-mill sector. The exact capacity and statistics of units involved in Bleaching, Dyeing, Printing as well as other ancillary sectors are not available. There are 700 knitwear units and 4000 garment units with 200,000 sewing machines. This industry provides employment to 42 per cent of the large scale manufacturing sector. </span></div>
<div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Source: </span><a href="http://www.wikipedia.com.pk/textile"><span style="color: #2200cc; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">www.wikipedia.com.pk/textile</span></a><span style="font-family: Calibri; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">/ </span><a href="http://www.opapers.com/textile"><span style="color: #2200cc; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">www.opapers.com/textile</span></a><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h1 dir="ltr">
<span style="color: #365f91; font-family: Cambria; font-size: 37px; vertical-align: baseline; white-space: pre-wrap;">Chapter#02</span></h1>
<h1 dir="ltr">
<span style="color: #365f91; font-family: Cambria; font-size: 37px; vertical-align: baseline; white-space: pre-wrap;">Historical development of weaving textile Industry</span></h1>
<span style="font-family: Calibri; font-size: 37px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Calibri; font-size: 37px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Calibri; font-size: 37px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Calibri; font-size: 37px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Calibri; font-size: 37px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Calibri; font-size: 37px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Calibri; font-size: 37px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Calibri; font-size: 37px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Historical Development of Weaving Textile Industry</span></h4>
<h5 dir="ltr">
<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Snap shots are given below:</span></h5>
<span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h5 dir="ltr">
<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">1947-1957</span></h5>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">At the time of independence Pakistan Textile Industry had only 3 textile mills in Quaidabad woolen mills, Harnai woolen mills, and Talpur textile mills. At that time weaving, hosiery and knitwear were features of cottage industry</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Textile contribution rose to 14% of national income in the year</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Development of Pakistan Industrial Development Corporation (PIDC) in January 1952</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Lenient policy established in giving loans to textile and other industrial sectors</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Significant increase in exports in the weaving textile industry</span></div>
</li>
</ul>
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h5 dir="ltr">
<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">1957-1967</span></h5>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Liberal policies were introduced helping textile industries to flourish</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Introduction of Export Bonus Scheme (EBS) and Open General Licensing (OGL) incentives to textile industry</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Inflow of foreign aid channeled for industrial development</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Export of cotton increased from 8.32 to 35%</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Cheaper imports of textile machineries made possible by GOP</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Rate of growth of manufacturing output of weaving textile was 5.9%</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Growth rate of total factor of production in weaving textile manufacturing was 5.27%</span></div>
</li>
</ul>
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h5 dir="ltr">
<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">1967-1977</span></h5>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Rate of growth of manufacturing output of weaving textile was 8.7%</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Nationalization of all basic industries including textile</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Export bonus scheme was abandoned</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Decreased in cotton production due to adverse weather cycle, destroyed cotton crops at large</span></div>
</li>
</ul>
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h5 dir="ltr">
<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">1977-1987</span></h5>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Denationalization of weaving textile industry</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Growth rate of output of textile was 8.6%</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Growth rate of labor in textile was 1.5%</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Growth rate of capital stock in weaving textile was 9.4%</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Growth rate of total factor productivity in weaving textile was 3.1%</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Annual growth rate of value of output in weaving textile was 8.8%</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Export-led industrialization providing concessions to the weaving textile industry at large</span></div>
</li>
</ul>
<h5 dir="ltr">
<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">1987-1997</span></h5>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Gross output of weaving textile and clothing was Rs.76.90 million per unit and Rs.0.38 million per worker</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Labor productivity in weaving textile was 257.15 and capital productivity was 151.3 percent</span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Average percentage of share in investment in weaving textile was 28.79%</span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Average industrial production in weaving textile sector was 18.76%.</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Liberalization of trade and exchange system.</span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Gulf war: the 1990-91 Middle East crises put additional pressure on Pakistan’s external current account position. In 1992/93, widespread floods and plant diseases affected Pakistan.</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Weaving based manufactures account for about 60% of merchandise exports.</span></div>
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</ul>
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<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">1997-2010</span></h5>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Government by General Pervaiz Musharraf affected weaving textile industry.</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Significant changes to the general sales tax (GST) on industrial sector including textiles.</span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Import duty/sales tax concession applied to foreign made machinery/equipment, or temporarily subsidized sales.</span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Total weaving textile export US $ 5.15 billion.</span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Total investment of US $ 3.1 billion.</span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Closing down of 50 weaving textile mills in may 2007 including 20 mills being member of APTMA.</span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">On December 31, 2008, Double edged shutdown of gas and electricity has crippled the textile exports and industry.</span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">On July 24, 2009 President of Pakistan has urged the textile industry to generate electricity through small power projects (SPPs) to save the industry from a total collapse due to ongoing load shedding.</span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<a href="http://www.google.com.pk/search?hl=en&tbo=p&rlz=1T4ADSA_enPK374PK375&tbs=tl:1&q=all%20pakistan%20textile%20mills%20association&sa=X&ei=-hdITOiEBsO6cabxyOkM&ved=0CEsQ0AEoADAI"><span style="color: black; font-size: 16px; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">For budget 2010-11 All Pakistan Textile Mills Association</span></a><span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;"> (APTMA) had prepared a based report for the federal government in which it has been projected that the textile industry exports would cross over $16 billion compared to its present level of around $8 billion.</span></div>
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</ul>
<div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Source: </span><a href="http://www.dawn.com.pk/"><span style="color: #2200cc; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">www.dawn.com.pk</span></a><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> ,</span><span style="color: blue; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> </span><a href="http://www.nationsencyclopedia.com/"><span style="color: #2200cc; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">www.nationsencyclopedia.com</span></a></div>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> </span><a href="http://www.wikipedia.com/"><span style="color: #2200cc; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">www.wikipedia.com</span></a><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> , </span><a href="http://www.sbp.pk/textile"><span style="color: #2200cc; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">www.sbp.pk/textile</span></a><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> , </span></div>
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h1 dir="ltr">
<span style="color: #365f91; font-family: Cambria; font-size: 37px; vertical-align: baseline; white-space: pre-wrap;">Chapter #03 </span></h1>
<h1 dir="ltr">
<span style="color: #365f91; font-family: Cambria; font-size: 37px; vertical-align: baseline; white-space: pre-wrap;">Companies’ Profiles</span></h1>
<span style="color: #365f91; font-family: Cambria; font-size: 37px; vertical-align: baseline; white-space: pre-wrap;"></span><h4 dir="ltr"><span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Introduction to companies’ profile</span></h4>
<h5 dir="ltr">
<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;"><span class="Apple-tab-span" style="white-space: pre;"> </span>The companies which we have selected are,</span></h5>
<h1 dir="ltr">
<span style="color: #365f91; font-family: Cambria; font-size: 19px; vertical-align: baseline; white-space: pre-wrap;">Al-Karam Textile Mills</span></h1><h1 dir="ltr">
<span style="color: #365f91; font-family: Cambria; font-size: 19px; vertical-align: baseline; white-space: pre-wrap;">Yunus Textile Mills</span></h1><h1 dir="ltr"><span style="color: #365f91; font-family: Cambria; font-size: 19px; vertical-align: baseline; white-space: pre-wrap;">Nakshbandi Textile Mills</span></h1>
<h1 dir="ltr"><span style="color: #365f91; font-family: Cambria; font-size: 19px; vertical-align: baseline; white-space: pre-wrap;">Blessed Textile Mills</span></h1><h1 dir="ltr">
<span style="color: #365f91; font-family: Cambria; font-size: 19px; vertical-align: baseline; white-space: pre-wrap;">Al-Karam Textile Mills</span></h1><h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Company Profile</span><span style="color: #4f81bd; font-family: Arial; font-size: 13px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;"> </span></h4>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Al-karam group’s history dates back two generations. Al-karam is the pioneers of the textile industry of Pakistan. New life was injected into the dismantled factory, which is in 1986, was called the Adamjee cotton mills. Since then the company has grown into a full scale textile factory equipped with skilled employees and modern technology. Short lines of communication coupled with quick decision taken by managers and European and U.S marketing proved to be a successful combination.</span></div>
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Board of Directors </span></h4>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Mr. Ibrahim Haji Karim</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Mr. Umer Haji Karim</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Mr. Anwer Haji Karim</span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Mr. Yaqoob Haji Karim</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Mr. Iqbal Haji Ibrahim</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Mr. Sajid Haji Haroon</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Mr. Afzal Umer</span></div>
</li>
</ul>
<h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Al-karam services include</span></h4>
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<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Fiber manufacturing </span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Spinning </span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Weaving </span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Knitting </span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Dyeing and printing of woven and knitted fabrics Designing </span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Cutting and Stitching</span></div>
</li>
</ul>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">With a constructed area of over one million square feet, Al Karam has the capacity to fulfill small, medium and large scale orders. Al-karam is one of the few vertically integrated operations in Pakistan, offering a diversified range of products, their customers can mix and match from a wide variety of print, yarn dyed, solids, dobby and jacquard. Al-karam also deals in twill, sateen, basket weave and percale, knitted to woven fabric and thread counts ranging from 130 to 1000. </span></div>
<div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Al Karam also provides their customers with complete in-house design solutions. Al-karam creative center is equipped with state of the art designing and sampling equipment and skilled textile artists. </span></div>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">In an industry where deadlines are a way of life, Al Karam is proud to have a proven track record of service quality and on-time delivery. For customers convenience Al-karam maintains a comprehensive order tracking system, so customers can stay on top of their order at all times.</span></div>
<h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Some of Al Karam’s strengths include</span><span style="color: #4f81bd; font-family: Verdana; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">:</span></h4>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">It is one of the largest producers of fashion and basic bedding </span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Compliant with international quality, social and environmental standards</span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Largest yarn dyed manufacturer in Pakistan </span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Largest high thread count jacquard installation in Pakistan </span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Latest technology at every stage of manufacturing </span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Wider Width Weaving </span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Leading exporter of bed linen to the USA for the last 2 years (2008 & 2009)</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Capable of providing LDP and EDI services</span></div>
</li>
</ul>
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">PRODUCTS</span></h4>
<h5 dir="ltr">
<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">YARN</span><span style="font-family: Verdana; font-size: 19px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="font-family: Arial; font-size: 9px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;"> </span></h5>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">COTTON </span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">POLYESTER</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">ORGANIC</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">BAMBOO</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">TENOIL</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">100 VISCOSE</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">POLYESTER FILAMENT</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">MODEL YARN</span></div>
</li>
</ul>
<span style="font-family: Verdana; font-size: 16px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h5 dir="ltr">
<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">HOME TEXTILE</span></h5>
<span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><ul style="margin-bottom: 0pt; margin-top: 0pt;">
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<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">BEDLINEN</span><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">CURTAINS</span><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">KITCHEN ITEMS</span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">FABRIC</span></div>
</li>
</ul>
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h5 dir="ltr">
<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">APPAREL</span></h5>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">PAJAMA SUIT</span><span style="font-family: Arial; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">SLEEPERS</span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">GOWNS</span><span style="font-family: Arial; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">BABY SUITS</span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">LADIES TOPS</span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">POLO SHIRTS</span></div>
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<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Weaving Capabilities</span></h5>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">The largest producer of yarn dyed fabric in Pakistan</span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">The largest Jacquard producer in Pakistan </span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Fabric includes 100% cotton, polyester blend, reverse blend and special fiber blends</span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Producer of high thread counts – up to 1000</span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Producer of twills, drills, sateen, and textured fabrics</span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Simultaneous and multiple weft insertion capability</span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Looms are equipped with 4-color weft insertions and dobbies</span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Benniger, Sizing machines, with 28 beams and 4 meter head</span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Benniger, Warping creel up to 1200 ends</span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Latest information technology tools to monitor daily production</span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">All fabric produced goes through quality control on American 4-point system</span></div>
</li>
</ul>
<span style="color: #4f81bd; font-family: Verdana; font-size: 16px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="color: #4f81bd; font-family: Verdana; font-size: 16px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 15px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Products</span></h4>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Griege fabric</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Yarn dyed fabric</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Dobby</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Jacquard</span></div>
</li>
</ul>
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<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">TECHNOLOGY</span></h4>
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<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Water Treatment Plant</span></h5>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Wastewater sampling and testing</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Determination of pollution load generated by the industry </span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Determination of wastewater flow and characteristics for the design </span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Evaluation of treatment alternatives and selection of most suitable treatment scheme </span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Process and hydraulic design of selected treatment scheme </span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Treated wastewater to comply with national environmental quality standards </span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">The plant is designed to comply with all discharge requirements</span></div>
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</ul>
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<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Air technology to generate electricity</span></h5>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">When the company was formed in 1986 it was dependent on the National Grid to fulfill its power requirements, and conventional boilers were fired to generate process steam. </span></div>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">In 1988, 6 gas engines were installed to make Al-Karam meet its additional power needs. Then in 1992, Al-Karam opted to install its own in-house co-generation plant that would serve as a stable and reliable on-site source of electric power and process steam. This also substantially reduced its energy cost. This was done by installing two 3.3 MW Solar-Caterpillar gas turbines and a 17 tons/ hour Waste Heat Recovery Boiler. </span></div>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">In 2006, Al-Karam upgraded its gas engines with four 1.5 MW Caterpillar Gas Engines and two 2.5 ton/ hour duplex waste heat recovery systems placed at the exhaust flue of the generators. </span></div>
<div dir="ltr" style="margin-bottom: 0pt; margin-left: 18pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">In 2007, on an experimental basis, Al-Karam brought a part of the hot flue gases of the gas turbines to one of the stenters in the Finishing Unit at 135 degrees centigrade. In rupee terms, there was a saving of Rs. 2.4 million/ year/stenter. </span></div>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">During late 2008, with the help of the government of Pakistan and the German Ministry for Economic Cooperation and Development, Al-Karam participated in the Pakistan-German Renewable Energy and Energy Efficiency Program (REEE). </span></div>
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Source: </span><a href="http://www.al-karmtextile.com.pk/"><span style="color: #2200cc; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">www.al-karmtextile.com.pk</span></a><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> </span><a href="http://www.aptma.com/al-karam-textile"><span style="color: #2200cc; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">www.aptma.com/al-karam-textile</span></a><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h1 dir="ltr">
<span style="color: #365f91; font-family: Cambria; font-size: 19px; vertical-align: baseline; white-space: pre-wrap;">Yunus Textile Mills</span></h1>
<span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Yunus Textile Mills Limited (YTM) is a vertically integrated textile mill located in Karachi, Pakistan. The company, with annual production capacity of 100 Million meters, is the largest exporter of Home Textile products from Pakistan. In addition to manufacturing, YTM also provides its customers design and distribution services with offices based in USA, France, Spain, United Kingdom and Canada.</span></div>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Yunus Textile Mills Limited started its operations in 1998 and within a short span of time became Pakistan’s largest exporter of Home Textile products. In this short time frame, the company has transformed itself from a supplier of basic bedding products to a world renowned supplier of Home Textile Products to top tier retailers and brands across United States and Europe.</span></div>
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<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Vision Statement</span></h4>
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<span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">To provide the most compelling value proposition to the customers in terms of quality, service and cost effectiveness as well as fulfilling responsibilities as a responsible corporate firm.</span></div>
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Mission Statement</span></h4>
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<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Our mission is to give customers a competitive advantage through superior products and services at best prices.</span></div>
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<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">To meet and exceed customers' expectations of service through timely communications and quality information.</span></div>
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<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Provide competitive prices and genuine products to our clients.</span></div>
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<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">To promote international textile trade.</span></div>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Company Profile</span></h4>
<span style="font-family: Calibri; font-size: 21px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><div dir="ltr">
<table style="border-bottom-style: none; border-collapse: collapse; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; border: none;"><colgroup><col width="116"></col><col width="12"></col><col width="360"></col></colgroup><tbody>
<tr style="height: 0px;"><td style="background-color: #92d050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 1px; padding-left: 1px; padding-right: 1px; padding-top: 1px; padding: 1px; vertical-align: middle;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Headquarters</span></div>
</td><td style="background-color: #92d050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 1px; padding-left: 1px; padding-right: 1px; padding-top: 1px; padding: 1px; vertical-align: middle;"><span style="background-color: transparent; font-family: Verdana; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td><td style="background-color: #92d050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 1px; padding-left: 1px; padding-right: 1px; padding-top: 1px; padding: 1px; vertical-align: middle;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;"> Pakistan</span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #92d050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 1px; padding-left: 1px; padding-right: 1px; padding-top: 1px; padding: 1px; vertical-align: middle;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Industry</span></div>
</td><td style="background-color: #92d050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 1px; padding-left: 1px; padding-right: 1px; padding-top: 1px; padding: 1px; vertical-align: middle;"><span style="background-color: transparent; font-family: Verdana; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td><td style="background-color: #92d050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 1px; padding-left: 1px; padding-right: 1px; padding-top: 1px; padding: 1px; vertical-align: middle;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;"> </span><a href="http://www.linkedin.com/companyDir?searchByInd=&ind=60&degDist=net&trk=copro_industry"><span style="background-color: transparent; color: black; font-family: Verdana; font-size: 16px; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Textiles</span></a></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #92d050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 1px; padding-left: 1px; padding-right: 1px; padding-top: 1px; padding: 1px; vertical-align: middle;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Type</span></div>
</td><td style="background-color: #92d050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 1px; padding-left: 1px; padding-right: 1px; padding-top: 1px; padding: 1px; vertical-align: middle;"><span style="background-color: transparent; font-family: Verdana; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td><td style="background-color: #92d050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 1px; padding-left: 1px; padding-right: 1px; padding-top: 1px; padding: 1px; vertical-align: middle;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;"> Public Company</span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #92d050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 1px; padding-left: 1px; padding-right: 1px; padding-top: 1px; padding: 1px; vertical-align: middle;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Status</span></div>
</td><td style="background-color: #92d050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 1px; padding-left: 1px; padding-right: 1px; padding-top: 1px; padding: 1px; vertical-align: middle;"><span style="background-color: transparent; font-family: Verdana; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td><td style="background-color: #92d050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 1px; padding-left: 1px; padding-right: 1px; padding-top: 1px; padding: 1px; vertical-align: middle;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;"> Operating</span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #92d050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 1px; padding-left: 1px; padding-right: 1px; padding-top: 1px; padding: 1px; vertical-align: middle;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Company Size</span></div>
</td><td style="background-color: #92d050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 1px; padding-left: 1px; padding-right: 1px; padding-top: 1px; padding: 1px; vertical-align: middle;"><span style="background-color: transparent; font-family: Verdana; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td><td style="background-color: #92d050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 1px; padding-left: 1px; padding-right: 1px; padding-top: 1px; padding: 1px; vertical-align: middle;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;"> 4,000 employees</span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #92d050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 1px; padding-left: 1px; padding-right: 1px; padding-top: 1px; padding: 1px; vertical-align: middle;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Founded</span></div>
</td><td style="background-color: #92d050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 1px; padding-left: 1px; padding-right: 1px; padding-top: 1px; padding: 1px; vertical-align: middle;"><span style="background-color: transparent; font-family: Verdana; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td><td style="background-color: #92d050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 1px; padding-left: 1px; padding-right: 1px; padding-top: 1px; padding: 1px; vertical-align: middle;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;"> 2000</span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #92d050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 1px; padding-left: 1px; padding-right: 1px; padding-top: 1px; padding: 1px; vertical-align: middle;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Website</span></div>
</td><td style="background-color: #92d050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 1px; padding-left: 1px; padding-right: 1px; padding-top: 1px; padding: 1px; vertical-align: middle;"><span style="background-color: transparent; font-family: Verdana; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td><td style="background-color: #92d050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 1px; padding-left: 1px; padding-right: 1px; padding-top: 1px; padding: 1px; vertical-align: middle;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;"> </span><a href="http://www.yunustextile.com/"><span style="background-color: transparent; color: #2200cc; font-family: Verdana; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">http://www.yunustextile.com</span></a></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #92d050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 1px; padding-left: 1px; padding-right: 1px; padding-top: 1px; padding: 1px; vertical-align: middle;"><a href="http://www.yunustextile.com/"><span style="background-color: transparent; color: #2200cc; font-family: Verdana; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;"></span></a></td><td style="background-color: #92d050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 1px; padding-left: 1px; padding-right: 1px; padding-top: 1px; padding: 1px; vertical-align: middle;"><a href="http://www.yunustextile.com/"><span style="background-color: transparent; color: #2200cc; font-family: Verdana; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;"></span></a><div dir="ltr">
<table style="border-bottom-style: none; border-collapse: collapse; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; border: none;"><colgroup><col width="2"></col></colgroup><tbody>
<tr style="height: 0px;"><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 1px; padding-left: 1px; padding-right: 1px; padding-top: 1px; padding: 1px; vertical-align: middle;"><a href="http://www.yunustextile.com/"><span style="background-color: transparent; color: #2200cc; font-family: Verdana; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;"></span></a></td></tr>
</tbody></table>
</div>
<br /><a href="http://www.yunustextile.com/"><span style="background-color: transparent; color: #2200cc; font-family: Verdana; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;"></span></a></td><td style="background-color: #92d050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 1px; padding-left: 1px; padding-right: 1px; padding-top: 1px; padding: 1px; vertical-align: middle;"><a href="http://www.yunustextile.com/"><span style="background-color: transparent; color: #2200cc; font-family: Verdana; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;"></span></a></td></tr>
</tbody></table>
</div>
<br /><h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Products</span></h4>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Bed & comforters</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Curtain & draperies</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Cushions & pillows</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Kids zone</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Duvet cover sets</span></div>
</li>
</ul>
<div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Source: </span><a href="http://www.yunustextile.com/"><span style="color: #2200cc; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">http://www.yunustextile.com</span></a></div>
<a href="http://www.yunustextile.com/"><span style="color: #2200cc; font-family: Verdana; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;"></span></a><br /><a href="http://www.yunustextile.com/"><span style="color: #2200cc; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span></a><br /><h1 dir="ltr">
<span style="color: #365f91; font-family: Cambria; font-size: 19px; vertical-align: baseline; white-space: pre-wrap;">Nakshbandi Textile Mills </span></h1>
<span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Introduction</span></h4>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">The positioning statement of Nakshbandi is “setting unmatched standards in quality”. That's the Nakshbandi trademark. Specializing in terry towels and other textiles, at Nakshbandi Industries Ltd. we produce merchandise primarily for the export market. Supplying to countries; USA, Europe, Sri Lanka, UAE, Morocco, Jordan, Nepal, Guatemala, Tunisia, Vietnam and Bangladesh.</span></div>
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<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Products</span><span style="font-family: Verdana; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Towels, Towel Mfrs. & Exporters</span></div>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Since its inception, Nakshbandi has played a dominant role in </span><span style="font-family: Verdana; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">towel weaving, processing </span><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">and towel made ups. From bathrobes and kitchen towels to stripes and jacquard, Nakshbandi also specializes in pure white institutional towels, under the brand name Seagull. Solid colors, geometrics or florals the Nakshbandi towels are tailor made to your specifications.<br class="kix-line-break" />Nakshbandi also takes care to use only environment-friendly dyes and machinery.<br class="kix-line-break" />In an effort to provide our clients with the best possible product, we are currently in the process of expanding our laboratory facility.</span></div>
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<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">MISSION STATEMENT</span></h4>
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<span style="color: #231f20; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">The mission is to manage and operate the Company in a manner that allows continued growth and profitability without high risk for investors, customers and employees. By offering quality products to our customers, by constantly striving to improve its products to meet or exceed the customers’ needs, allowing us to prosper as a business, and to provide stable, secure income and employment for our employees and a reasonable return for the stake holders, the owners of the business.</span></div>
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<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">VISION STATEMENT</span></h4>
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<span style="color: #231f20; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">The future of the Industry will be characterized by tough competition. In future, it will be constrained by tough and sluggish market and rising cost but even then it will strive hard to be able to make profit and thus create value for the stake holders and continue as a successful company.</span></div>
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<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Company profile</span></h4>
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<span style="background-color: transparent; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Chairman</span></div>
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<span style="background-color: transparent; font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Mr. Khaleequr Rahman</span></div>
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<span style="background-color: transparent; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">CEO</span></div>
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<span style="background-color: transparent; font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Mr. Rehan Rahman</span></div>
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<span style="background-color: transparent; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Business Type</span></div>
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<span style="background-color: transparent; font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Exporter</span></div>
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<span style="background-color: transparent; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Buyer or Seller</span></div>
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<span style="background-color: transparent; font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Seller</span></div>
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<span style="background-color: transparent; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Number of Employees</span></div>
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<span style="background-color: transparent; font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">1500</span></div>
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<span style="background-color: transparent; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Company Type</span></div>
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<span style="background-color: transparent; font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Public Limited</span></div>
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<span style="background-color: transparent; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Year Established</span></div>
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<span style="background-color: transparent; font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">1972</span></div>
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<span style="background-color: transparent; color: #333333; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Contact Information</span></div>
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<span style="background-color: transparent; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Contact Person</span></div>
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<span style="background-color: transparent; font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="background-color: transparent; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Nakshbandi Industries Limited</span><span style="background-color: transparent; font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" />H-23/4A, Scheme No. 3, Landhi Industrial Area, Landhi, Karachi-22 Pakistan, Karachi 74000, Sindh, Pakistan</span><span style="background-color: transparent; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Phone:</span><span style="background-color: transparent; font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"> +92-21-5083641</span><span style="background-color: transparent; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Email:</span><span style="background-color: transparent; font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"> </span><a href="mailto:info@nakshbandi.com"><span style="background-color: transparent; color: blue; font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">info@nakshbandi.com</span></a><span style="background-color: transparent; font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="background-color: transparent; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">URL:</span><span style="background-color: transparent; font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"> http://www.nakshbandi.com</span></div>
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<span style="background-color: transparent; font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="background-color: transparent; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Mr. Muhammad Asif Teli</span><span style="background-color: transparent; font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="background-color: transparent; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Phone:</span><span style="background-color: transparent; font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"> +92-21-5083641</span><span style="background-color: transparent; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Email:</span><span style="background-color: transparent; font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"> </span><a href="mailto:info@nakshbandi.com"><span style="background-color: transparent; color: blue; font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">info@nakshbandi.com</span></a></div>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Since its formation in 1972, Nakshbandi Industries has expanded its product line to include two distinct sections: cotton terry towels and cotton and polycotton fabrics. Their mission is to provide their clients, complete satisfaction in every regard. That’s why they treat each customer as individuals – each with unique requirements and aspirations. Their success can be gauged by ever expanding client base, Nakshbandi maxim: total commitment to quality and no compromises.</span></div>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Nakshbandi forward looking marketing strategy promises both international expansion and profits. Nakshbandi comprises a team of dedicated and highly trained professionals committed to taking the company to unparalleled heights. Strict quality control policies and measures are in force to ensure a standard of unsurpassed distinction.</span></div>
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<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Product division</span></h4><h5 dir="ltr">
<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Retail towels</span></h5><h5 dir="ltr">
<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">BEACH TOWEL</span></h5><h5 dir="ltr">
<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">KITCHEN TOWEL</span></h5><h5 dir="ltr">
<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">ACCESSORIES/ROBES</span></h5><h5 dir="ltr">
<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">BATH ROBES</span></h5><h5 dir="ltr">
<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">SLIPPERS</span></h5><h5 dir="ltr"><span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">INSTITUTIONAL TOWELS</span></h5><h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">PRODUCTION SUMMARY OWN (IN TONS)</span></h4>
<span style="font-family: Calibri; font-size: 21px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Calibri; font-size: 21px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><div dir="ltr">
<table style="border-bottom-style: none; border-collapse: collapse; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; border: none;"><colgroup><col width="668"></col></colgroup><tbody>
<tr style="height: 0px;"><td style="background-color: #d6e3bc; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: #c00000; font-family: Verdana; font-size: 19px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Year Ended June/September 30,</span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #d6e3bc; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: #231f20; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: red; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">2009 </span><span style="background-color: transparent; color: #231f20; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: red; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"> 2008 2007 2006 </span><span style="background-color: transparent; color: #231f20; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: red; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">2005 2004</span></div>
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<tr style="height: 0px;"><td style="background-color: #d6e3bc; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">4,123.00 3,910.00 3,275.00 4,666.00 3,664.00 4,979.00</span></div>
</td></tr>
</tbody></table>
</div>
<br /><span style="font-family: Verdana; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h5 dir="ltr">
<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">ISO 9001:2000 Certification:</span><span style="color: #4d7577; font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;"> </span></h5>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Upon successful completion of three years certification under ISO 9002:1994, Nakshbandi is certified to ISO 9001:2000 by UKAS and ANSI-RAB, thus reflecting the rapport of being second to none, in quality race.</span></div>
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Source:</span><span style="color: #ff9900; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> </span><a href="http://www.nakshbandi.com/"><span style="color: #2200cc; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">http://www.nakshbandi.com</span></a><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Calibri; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> </span><a href="http://www.sbp.com-textile/nakshbandi"><span style="color: #2200cc; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">www.sbp.com-textile/nakshbandi</span></a><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h1 dir="ltr"><span style="color: #365f91; font-family: Cambria; font-size: 19px; vertical-align: baseline; white-space: pre-wrap;">BLESSED TEXTILE</span></h1>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Umer Group’s weaving mills feature 514 air-jet weaving machines from Japan and Belgium. Greige fabrics – produced for sheeting, denim and apparel – range from 170 centimeters to 340 centimeters in width. The weaving mills produced over 6 Million meters of fabric monthly. One of the associated companies Firhaj Footwear has the exclusive manufacturing license of Hush Puppies International USA and the distribution license of Caterpillar in Pakistan. Umer Group of companies currently employs more than 6,000 people</span><span style="font-family: Verdana; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">.</span><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> Umer Group of Companies recognizes the importance of expanding its business all the time. It is always on the lookout for new ideas and possibilities, are involved in the research and development field. Looking to expand its outlook, the Umer group of Companies is aggressive but most importantly diligent in fully researching and testing the markets before entering a new field.</span><span style="font-family: Arial; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Blessed Textile Ltd. is situated in Ferozwatuwan, Sheikhupura next to Faisal's Weaving Units. The preparatory process consists of latest versions and models including sectional warping. This Weaving Unit is also capable of producing variety of construction of Woven Fabrics.</span></div>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">They have a separate research and development department having 340 CM Loom exclusively meant for R&D. This Loom is constantly engaged in new developments. This is a new concept for the first time in Pakistan. Our R&D department has been helpful in developing new products.</span></div>
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Company Profile</span></h4>
<span style="font-family: Calibri; font-size: 21px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><div dir="ltr">
<table style="border-bottom-style: none; border-collapse: collapse; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; border: none;"><colgroup><col width="211"></col><col width="366"></col></colgroup><tbody>
<tr style="height: 0px;"><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; padding: 0px; vertical-align: middle;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Company Name:</span></div>
</td><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; padding: 0px; vertical-align: middle;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Blessed textile </span></div>
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<tr style="height: 0px;"><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; padding: 0px; vertical-align: middle;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Business Type:</span></div>
</td><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; padding: 0px; vertical-align: middle;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Manufacturer </span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; padding: 0px; vertical-align: middle;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Production capacity</span></div>
</td><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; padding: 0px; vertical-align: middle;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">514 air-jet weaving</span></div>
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<tr style="height: 0px;"><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; padding: 0px; vertical-align: middle;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Production</span></div>
</td><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; padding: 0px; vertical-align: middle;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">6 Million meters of fabric monthly</span></div>
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<tr style="height: 0px;"><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; padding: 0px; vertical-align: middle;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Product/Service</span></div>
</td><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; padding: 0px; vertical-align: middle;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Yarn and cotton production </span></div>
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<tr style="height: 0px;"><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; padding: 0px; vertical-align: middle;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Address:</span></div>
</td><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; padding: 0px; vertical-align: middle;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Ferozwatuwan, Sheikhupura</span></div>
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<tr style="height: 0px;"><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; padding: 0px; vertical-align: middle;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Number of Employees:</span></div>
</td><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; padding: 0px; vertical-align: middle;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Above 6000 People </span></div>
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<tr style="height: 0px;"><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; padding: 0px; vertical-align: middle;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Company Website :</span></div>
</td><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; padding: 0px; vertical-align: middle;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<a href="http://www.umergroup.com/Textile/Blessed"><span style="background-color: transparent; color: #2200cc; font-family: Calibri; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">www.umergroup.com/Textile/Blessed</span></a></div>
</td></tr>
</tbody></table>
</div>
<br /><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Calibri; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span></div>
<h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Vision statement </span></h4>
<span style="font-family: Calibri; font-size: 21px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">While keeping fundamentals correct we shall build upon our recognition as a very good company known and established for our principled and honest business practices and higher quality standards with niche products and specialty items with a sustained growth in our capacities.</span></div>
<h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Mission statement</span></h4>
<span style="font-family: Calibri; font-size: 21px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">They are committed to the higher expectations of the customers and strive for the production of best quality yarns for high value products.</span></div>
<h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Some of major customers of their fabrics are </span></h4>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Nike</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Wall Mart</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">J. C. Penny</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">CGA</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">HGM</span></div>
</li>
</ul>
<h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">YEAR WISE OPERATING DATA WEAVING UNIT</span></h4>
<div dir="ltr">
<table style="border-bottom-style: none; border-collapse: collapse; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; border: none;"><colgroup><col width="206"></col><col width="108"></col><col width="80"></col><col width="80"></col><col width="80"></col><col width="60"></col></colgroup><tbody>
<tr style="height: 0px;"><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: white; font-size: 17px; vertical-align: baseline; white-space: pre-wrap;">Year</span></div>
</td><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: white; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">2009</span></div>
</td><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: white; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">2008</span></div>
</td><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: white; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">2007</span></div>
</td><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: white; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">2006</span></div>
</td><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: white; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">2005</span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Number of looms installed</span></div>
</td><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">133</span></div>
</td><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">131</span></div>
</td><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">131</span></div>
</td><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">111</span></div>
</td><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">111</span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Number of Shifts worked per day</span></div>
</td><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">03</span></div>
</td><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">03</span></div>
</td><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">03</span></div>
</td><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">03</span></div>
</td><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">03</span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Installed Capacity at 50 picks per inch of fabrics (sq.metersbasedon365days)</span></div>
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;"></span></td><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">17,483,076</span></div>
</td><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">13,469,017</span></div>
</td><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">14,693,440</span></div>
</td><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">14,693,440</span></div>
</td><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">--</span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Actual Production converted at 50 picks per inch of fabrics (sq.metersbasedon365days)</span></div>
<span style="background-color: transparent; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;"></span></td><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">29,552,819</span></div>
<span style="background-color: transparent; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">17,530,200</span></div>
<span style="background-color: transparent; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">22,719,848</span></div>
<span style="background-color: transparent; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">17,813,143</span></div>
<span style="background-color: transparent; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 17px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">--</span></div>
</td></tr>
</tbody></table>
</div>
<br /><h5 dir="ltr">
<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">TABLE # 4</span></h5>
<span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<a href="http://www.umergroup.com/Textile/Blessed"><span style="color: #2200cc; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">www.umergroup.com/Textile/Blessed</span></a></div>
<a href="http://www.umergroup.com/Textile/Blessed"><span style="color: #2200cc; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span></a><br /><a href="http://www.umergroup.com/Textile/Blessed"><span style="color: #2200cc; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span></a><br /><a href="http://www.umergroup.com/Textile/Blessed"><span style="color: #2200cc; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span></a><br /><a href="http://www.umergroup.com/Textile/Blessed"><span style="color: #2200cc; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span></a><br /><a href="http://www.umergroup.com/Textile/Blessed"><span style="color: #2200cc; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span></a><br /><h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Weaving unit source</span></h4>
<h5 dir="ltr">
<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">TABLE # 5</span></h5>
<div dir="ltr">
<table style="border-bottom-style: none; border-collapse: collapse; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; border: none;"><colgroup><col width="50"></col><col width="78"></col><col width="94"></col><col width="151"></col><col width="213"></col></colgroup><tbody>
<tr style="height: 0px;"><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">WIDTH </span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">NO OF LOOMS</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">TYPES OF LOOMS</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">REMARKS</span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #d2eaf1; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">CM</span></div>
</td><td style="background-color: #d2eaf1; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">INCHES</span></div>
</td><td style="background-color: #d2eaf1; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="background-color: transparent; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td><td style="background-color: #d2eaf1; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="background-color: transparent; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td><td style="background-color: #d2eaf1; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="background-color: transparent; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td></tr>
<tr style="height: 0px;"><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">340</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">134</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">1</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">R & D</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">SAMPLING / R & D</span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #d2eaf1; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">340</span></div>
</td><td style="background-color: #d2eaf1; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">134</span></div>
</td><td style="background-color: #d2eaf1; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">6</span></div>
</td><td style="background-color: #d2eaf1; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">JACQUARD</span></div>
</td><td style="background-color: #d2eaf1; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">STAUBULY MODEL: LX-1600 </span></div>
</td></tr>
<tr style="height: 0px;"><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">340</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">134</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">4</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">JACQUARD</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">STAUBULY MODEL: LX-1601 </span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #d2eaf1; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">280</span></div>
</td><td style="background-color: #d2eaf1; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">110</span></div>
</td><td style="background-color: #d2eaf1; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">6</span></div>
</td><td style="background-color: #d2eaf1; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">DOBBY [16 SHAFTS]</span></div>
</td><td style="background-color: #d2eaf1; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">WITH FOUR COLOR FACILITY</span></div>
</td></tr>
<tr style="height: 0px;"><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">280</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">110</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">4</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">POSITIVE CAM</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">LOOMS WITH 10 SHAFTS</span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #d2eaf1; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">340</span></div>
</td><td style="background-color: #d2eaf1; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">134</span></div>
</td><td style="background-color: #d2eaf1; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">18</span></div>
</td><td style="background-color: #d2eaf1; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">DOBBY [16 SHAFTS]</span></div>
</td><td style="background-color: #d2eaf1; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">WITH FOUR COLOR FACILITY</span></div>
</td></tr>
<tr style="height: 0px;"><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">340</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">134</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">10</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">POSITIVE CAM</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">LOOMS WITH 10 SHAFTS</span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #d2eaf1; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">340</span></div>
</td><td style="background-color: #d2eaf1; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">134</span></div>
</td><td style="background-color: #d2eaf1; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">82</span></div>
</td><td style="background-color: #d2eaf1; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">POSITIVE CAM</span></div>
</td><td style="background-color: #d2eaf1; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">LOOMS WITH 07 SHAFTS</span></div>
</td></tr>
<tr style="height: 0px;"><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">TOTAL</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">131</span></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<br /></div>
</td><td style="border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><span style="font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span></td></tr>
</tbody></table>
</div>
<br /><span style="color: #365f91; font-family: Verdana; font-size: 19px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h1 dir="ltr">
<span style="color: #365f91; font-family: Cambria; font-size: 37px; vertical-align: baseline; white-space: pre-wrap;">Chapter#04 </span></h1>
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<span style="color: #365f91; font-family: Cambria; font-size: 37px; vertical-align: baseline; white-space: pre-wrap;">Weaving Manufacturing Process </span></h1>
<span style="font-family: Calibri; font-size: 37px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Calibri; font-size: 37px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">WEAVING MANUFACTURING PROCESS</span></div>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">The weaving process interlaces the warp, which are the length-wise indigo dyed yarn and the filling, which are the natural-colored cross-wise yarn. The warp thread is in the form of sheet. The weft thread is inserted between two layers of warp sheets by means of a suitable carrier, such as Shuttle, Projectile, Rapier, Air current, Water current, etc. The selection of carrier depends upon the type of </span><a href="http://www.teonline.com/textile-machinery/textile-weaving-machinery"><span style="color: black; font-family: Verdana; font-size: 16px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">weaving machinery</span></a><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> used. The two different technologies available for weaving machines are - Conventional Shuttle Weaving System which is done by Ordinary Looms or Automatic Looms; and the Shuttle less Weaving System which is done by Air jet, Water jet, Rapier, or a Projectile weaving machine. The Conventional </span><a href="http://www.teonline.com/textile-machinery/shuttle-loom.html"><span style="color: black; font-family: Verdana; font-size: 16px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Shuttle loom</span></a><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> results in lesser production due to slow speed and excessive wear and tear of machinery. As such, now denim is generally woven through Shuttle less Weaving System namely, Air jet looms, </span><a href="http://www.teonline.com/textile-machinery/rapier-loom.html"><span style="color: black; font-family: Verdana; font-size: 16px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">rapier looms</span></a><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> or projectile looms.</span></div>
<h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Weaving-fabric manufacture</span></h4>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">The weaving process uses a </span><a href="http://loom/"><span style="color: black; font-family: Verdana; font-size: 16px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">loom</span></a><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">. The length way threads are known as the </span><a href="about:blank"><span style="color: black; font-family: Verdana; font-size: 16px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">warp</span></a><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">, and the cross way threads are known as the </span><a href="http://weft/"><span style="color: black; font-family: Verdana; font-size: 16px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">weft</span></a><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">. The warp which must be strong needs to be presented to loom on a warp beam. The weft, passes across the loom in a shuttle, that carries the yarn on a </span><a href="http://bobbin/"><span style="color: black; font-family: Verdana; font-size: 16px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">pirn</span></a><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">. These pirn are automatically changed by the loom. Thus, the yarn needs to be wrapped onto a beam and onto pirn before weaving can commence. </span></div>
<h5 dir="ltr">
<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Winding</span></h5>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">After being spun and plied, the cotton thread is taken to a warping room where the winding machine takes the required length of yarn and winds it onto wrapper’s bobbins.</span></div>
<h5 dir="ltr">
<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Warping or beaming</span></h5>
<span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h5 dir="ltr">
<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;"> A Warper</span></h5>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Racks of bobbins are set up to hold the thread while it is rolled onto the warp bar of a loom. Because the thread is fine, often three of these would be combined to get the desired thread count</span><span style="font-family: Verdana; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">. </span></div>
<h5 dir="ltr">
<a href="http://en.wikipedia.org/wiki/Sizing#Sizing"><span style="color: black; font-size: 17px; font-style: italic; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Sizing</span></a></h5>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Slasher sizing machine needed for strengthening the warp by adding starch to reduce breakage of the yarns.</span></div>
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h5 dir="ltr">
<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Drawing in, Looming</span></h5>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">The process of drawing each end of the warp separately through the dents of the </span><a href="about:blank"><span style="color: black; font-family: Verdana; font-size: 16px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">reed</span></a><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> and the eyes of the healds, in the order indicated by the draft.</span></div>
<h5 dir="ltr">
<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Pirning (Processing the weft)</span></h5>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Pirn winding frame was used to transfer the weft from cheeses of yarn onto the pirn that would fit into the shuttle</span></div>
<h5 dir="ltr">
<a href="http://weaving/"><span style="color: black; font-size: 17px; font-style: italic; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Weaving</span></a></h5>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">At this point, the thread is woven. Depending on the era, one person could manage anywhere from 3 to 100 machines. In the mid nineteenth century, four was the standard number. A skilled weaver in 1925 would run 6 </span><a href="http://loom/"><span style="color: black; font-family: Verdana; font-size: 16px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Lancashire Looms</span></a><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">. As time progressed new mechanisms were added that stopped the loom any time something went wrong. The mechanisms checked for such things as a broken warp thread, broken weft thread, the shuttle going straight across, and if the shuttle was empty. Forty of these </span><a href="http://loom/"><span style="color: black; font-family: Verdana; font-size: 16px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Northrop Looms</span></a><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> or automatic looms could be operated by one skilled worker. </span></div>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">A Draper loom in textile museum, </span><a href="http://massachusetts/"><span style="color: black; font-family: Verdana; font-size: 16px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Lowell, Massachusetts</span></a></div>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">The three primary movements of a loom are shedding, picking, and beating-up. </span></div>
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: 'Times New Roman'; font-size: 17px; font-style: italic; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Shedding:</span><span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;"> The operation of dividing the warp into two lines, so that the shuttle can pass between these lines. There are two general kinds of sheds-"open" and "closed." Open Shed-The warp threads are moved when the pattern requires it-from one line to the other. Closed Shed-The warp threads are all placed level in one line after each pick.</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: 'Times New Roman'; font-size: 17px; font-style: italic; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Picking:</span><span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;"> The operation of projecting the shuttle from side to side of the loom through the division in the warp threads. This is done by the over pick or under pick motions. The over pick is suitable for quick-running looms, whereas the under pick is best for heavy or slow looms.</span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: 'Times New Roman'; font-size: 17px; font-style: italic; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Beating-up:</span><span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;"> The third primary movement of the loom when making cloth, and is the action of the </span><a href="about:blank"><span style="color: black; font-size: 16px; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">reed</span></a><span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;"> as it drives each pick of weft to the fell of the cloth. </span></div>
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</ul>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">The </span><a href="http://loom/"><span style="color: black; font-family: Verdana; font-size: 16px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Lancashire Loom</span></a><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> was the first semi-automatic loom. </span><a href="http://loom/"><span style="color: black; font-family: Verdana; font-size: 16px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Jacquard looms</span></a><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> and </span><a href="http://loom/"><span style="color: black; font-family: Verdana; font-size: 16px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Dobby looms</span></a><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> are looms that have sophisticated methods of shedding. They may be separate looms, or mechanisms added to a plain loom. A </span><a href="http://loom/"><span style="color: black; font-family: Verdana; font-size: 16px; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Northrop Loom</span></a><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> was fully automatic and was mass produced between 1909 and the mid 1960s. Modern looms run faster and do not use a shuttle: there are air jet looms, water jet looms and rapier looms.</span></div>
<h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Measurements</span></h4>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: 'Times New Roman'; font-size: 17px; font-style: italic; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Ends and Picks:</span><span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;"> Picks refer to the weft, ends refer to the warp. The coarseness of the cloth can be expressed as the </span><a href="http://en.wikipedia.org/wiki/Units_of_textile_measurement#measurement"><span style="color: black; font-size: 16px; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">number of picks</span></a><span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;"> and </span><a href="http://en.wikipedia.org/wiki/Units_of_textile_measurement#measurement"><span style="color: black; font-size: 16px; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">ends</span></a><span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;"> per quarter inch square, or per inch square. Ends are always written first. For example: </span><span style="font-size: 16px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Heavy domestics are made from coarse yarns, such as 10's to 14's warp and weft, and about 48 ends and 52 picks.</span><span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
</li>
</ul>
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<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Associated job titles</span></h4>
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<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Piecer</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Scavenger</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Weaver</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Tackler</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Draw boy</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Pirner</span></div>
</li>
</ul>
<div dir="ltr" style="margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Source: </span><a href="http://www.ktron.com/industries"><span style="color: #2200cc; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">www.ktron.com/industries</span></a><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> </span><a href="http://www.wikipedia.com/textile-weaving/manufacturing"><span style="color: #2200cc; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">www.wikipedia.com/textile-weaving/manufacturing</span></a><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> </span></div><span style="color: #365f91; font-family: Verdana; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h1 dir="ltr">
<span style="color: #365f91; font-family: Cambria; font-size: 37px; vertical-align: baseline; white-space: pre-wrap;">Chapter#05 </span></h1>
<h1 dir="ltr">
<span style="color: #365f91; font-family: Cambria; font-size: 37px; vertical-align: baseline; white-space: pre-wrap;">PEST ANALYSIS</span></h1><h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">WEAVING PEST ANALYSIS</span></h4>
<span style="font-family: Calibri; font-size: 21px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Political factors</span></h4>
<span style="font-family: Calibri; font-size: 21px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Uneven political conditions, deteriorating law and order situation and instability in gas and electricity are adversely affecting the textile sector, while government has hardly taken any step to give some relief or incentives to the mill owners. Textile mill owners and exporter have strongly denounced the recent 31% increase in the gasoline prices and demanded from the government to withdraw the recent increase and take serious steps to help weaving industry survive through difficult times. According to the sources, if prices continue to increase at current rate, the weaving sector would find it difficult to survive as the recent increase has already proven deadly and many mills have started shutdown in the wake huge price increase. It was also witnessed that due to prices increase in gas has not only adversely affected the productivity of the weaving industry but has also caused sudden increase in the production cost and has badly affected the economy of the country. On the other hand, weaving sector and the other exporters also facing a lot of challenges due to increase in the production cost of the specific export goods, while such hurdles badly affected the Pakistani exporters to meet the challenges and compete in the local and international markets. Exporters are demanding that government should give them facilities to cope with the existing challenges and not get involved in favoritism. The main political factors which are attracting the industries and as well as for the whole world are:</span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Musharraf’s seat</span></div>
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<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Arrested judiciary</span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Benazir Bhutto murdered</span></div>
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</ul>
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">The murder of Benazir Bhutto was infuriated matter. Number of people came out with a great anger and numbers of textile companies were burnt, just like in Karachi happened. The other issue was neat and clean elections of 2008. No doubt that election were being held neat and clean but the opposition did not accept the results and new government is still trying to control the factors which are creating disturbances. As it is mentioned above that the government of Pakistan increased the price of gasoline and petroleum, which are the basic needs for the weaving industries. In July 2008, the textile companies in Faisalabad shutdown their companies against the 31% increments in prices of gasoline, also increased the petroleum prices by 10 rupees. Still no satisfied procedure has been implemented by the government of Pakistan. Tight monetary policy also creates a lot of hurdles for weaving sector and exporters, and rapidly growing interest rates of the banks is causing the shut down the power looms, while they demanded withdrawals of 10% withholding tax immediately for the survival of the weaving sector of Pakistan. Then again, the government is failed to decrease the everyday increasing trade deficit. Weaving sector of Pakistan contributes huge amount in the economy of the country serious measures are needed for its revival.</span></div>
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<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Economical factor</span></h4>
<span style="font-family: Calibri; font-size: 21px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Economical factors are also disturbing the all industries of Pakistan as well as the weaving industry. From 1999 to 2008, the inflation rate has increased by 100%. The last and current Government has been failed to control the economy. As the prices have increased, the suppliers try to get and save more profit from their investments. That’s why prices are decided and put with a high return in terms of profit.</span></div>
<div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Before 2008, textile industry was getting number of incentives from the government just like R&D (Research & Developments) and subsidies on the utilities. However, some companies misused these opportunities and unfortunately, Govt. pulled back these incentives. The main problem with the Weaving industry is shortage of electricity, gasoline and petroleum, due to which weaving industry is bearing too much cost that why they have to increase their prices to earn profit or for break –even. There are some companies, which have their own electricity plants but they have to spend a lot of money to run. Other problems that are facing by the weaving industry of Pakistan are</span></div>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Not availability of skilled labors.</span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Labors cost is increasing rapidly </span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Loosing quality of its products in both markets domestically and internationally </span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Poor monitory and Fiscal policies of the Govt. of Pakistan</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Non-availability of textile professionals</span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Investors are pulling out their capital from the market quickly </span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Foreign investments are not coming towards Textile industry.</span></div>
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</ul>
<div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">These factors are disturbing the textile industry strongly economically.</span></div>
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<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Social Factor</span></h4>
<span style="font-family: Calibri; font-size: 21px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Social factors that affect the Pakistan textile weaving industry are:</span></div>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Child labor</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Low wages</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Sweatshops</span></div>
</li>
</ul>
<div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Due to increase in inflation, it is not possible for a textile firm to hire skilled labor because hiring a skilled labor is very costly and therefore they prefer to hire children and they also give low wages or sometimes they do not give wages to them because they know children will not argue. Whereas, the existing labor also gets low wages around 25 to 30 cents an hour. In contrast, the working conditions are also disgusting. It causes much harm to workers.</span></div>
<h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Technological Factor</span></h4>
<span style="font-family: Calibri; font-size: 21px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">The technology has been improved and updated in the weaving industry of Pakistan and some of the companies in textile industry are acquiring these technologies. By using new technology not only, they improve their quality and efficiency but also improve their production as well as reducing the cost of production. However, most of the companies are facing problem of BMR and R&D. this problem is being faced by Pakistan weaving mills because of high cost for replacing the obsolete technologies. Research and development has played a key role in Pakistan textile weaving industry, but unfortunately nowadays lack of R&D results in the low quality of cotton as well as low profitability in cotton crops therefore farmers are shifting to other crops.</span></div>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Sources:</span></div>
<div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<a href="http://www.aptma.org.pk/"><span style="color: #2200cc; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">www.aptma.org.pk</span></a><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
<div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<a href="http://www.sbp.gov.pk/textile-pest"><span style="color: #2200cc; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">www.sbp.gov.pk/textile-pest</span></a><span style="font-family: Verdana; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
<span style="font-family: Verdana; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="color: #365f91; font-family: Verdana; font-size: 19px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h1 dir="ltr">
<span style="color: #365f91; font-family: Cambria; font-size: 37px; vertical-align: baseline; white-space: pre-wrap;">Chapter#06</span></h1>
<h1 dir="ltr">
<span style="color: #365f91; font-family: Cambria; font-size: 37px; vertical-align: baseline; white-space: pre-wrap;">Porter Five-Forces Model Analysis</span></h1>
<span style="font-family: Calibri; font-size: 37px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Calibri; font-size: 37px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Calibri; font-size: 37px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Calibri; font-size: 37px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Calibri; font-size: 37px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Porter’s Five-Forces Model Analysis</span></h4>
<h5 dir="ltr">
<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">APPLICATION OF PORTER’S FIVE-FORCES MODEL ON THE WEAVING INDUSTRY </span></h5>
<div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Michael E. Porter provided a framework that models an industry as being influenced by five forces. It is important to analyze the ability of the firms to deal with these outside forces because the collective strength of these forces determines the ultimate profit potential in the industry.</span></div>
<span style="color: #4f81bd; font-family: Verdana; font-size: 16px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Figure: PORTER'S FIVE FORCES MODEL</span></h4>
<span style="font-family: Calibri; font-size: 21px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Calibri; font-size: 21px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Calibri; font-size: 21px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Calibri; font-size: 21px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Calibri; font-size: 21px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Rivalry among existing firms</span></h4>
<span style="font-family: Calibri; font-size: 21px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Rivalry among existing firms in weaving industry in Pakistan is high</span><span style="font-family: Verdana; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">or intense. This is due to the following reasons:</span></div>
<div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">The weaving industry had a rapid and inclining market growth in the past five years. This causes the firms to fight for market share, thus increasing the rivalry.</span></div>
<div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">There is tremendous growth noted from the last five years in weaving industry because the exports of weaving products increased very much, this gave firm chance to earn high profit and grow in the business. </span></div>
<div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">There are many manufacturers in weaving industry that’s why competition is high.</span></div>
<div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Product differentiation is low in weaving industry that’s why the majority of consumers are buying low-cost products whichever brand it might be. This causes higher levels of rivalry among the firms, but there is also a significant amount of brand recognition in the top small portion of the industry.</span></div>
<h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Threat of new entrants</span></h4>
<span style="font-family: Calibri; font-size: 21px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">In the weaving industry there are several barriers that make difficult for firms to enter into the market. Some of these are listed below:</span></div>
<div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">The existing companies like Gul Ahmed Textile, Al Karam Textiles, and Nishat Textiles are investing high capital in research & development and technology in order to create new innovative products. So, the new entrants have to face high capital investment.</span></div>
<div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Most of the companies approach then customers directly by opening their outlets in shopping areas. It helps them to build brand recognition among the customers. So, the new entrants need time to establish their brand image in the market.</span></div>
<div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">In order to reduce costs, manufacturers have to be up-to-date with the latest technology. Currently, the top weaving textile mills like Gul Ahmed, Nishat Textiles and Yunus Textile mills (YTM) are equipped with good machinery to manufacture the product. These machines help keep the costs low, which helps them in competing against low-cost overseas manufacturing and new entrants.</span></div>
<div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Consumers are interested towards low-cost products. This shows that the majority of the consumers are willing to pay no or very low switching costs for a higher value product. This creates another barrier for new entrants.</span></div>
<div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">In the current political and economic conditions of Pakistan it is not easy for a new entrant to establish the business.</span></div>
<h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Bargaining power of buyers</span></h4>
<span style="font-family: Calibri; font-size: 21px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">The weaving industry has high bargaining power of buyers because the number of low-cost manufacturers is more than the number of buyers. The reasons for high bargaining power of buyers are:</span></div>
<div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Stores like Zubeda’s and Habbit are going for backward integration as they are manufacturing their own products by cutting the middlemen. It helps them to create their own brand name. So these brands get an opportunity to sell their products at low price.</span></div>
<div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Any retailer/buyer can always switch to a lower cost supplier for the same product this shows that the switching cost is low in industry.</span></div>
<div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">There are many manufactures who offers the same products in same quality but in different price. Now it depends on the buyer whether it is price sensitive or brand conscious.</span></div>
<h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Bargaining power of suppliers</span></h4>
<span style="font-family: Calibri; font-size: 21px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">The bargaining power of the suppliers is low or weak for the weaving industry due to the following reasons:</span></div>
<div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">The number of manufacturers is high and the demand in the market is also high that’s why switching cost is low for the suppliers because the products are almost standardized. </span></div>
<div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Weaving mills like AL-KARAM Textile mill, Gul Ahmed and Afroze Textiles are going for forward integration as they sell their products in their own outlets or stores. </span></div>
<h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Threat of substitutes</span></h4>
<span style="font-family: Calibri; font-size: 21px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Threat of substitute products in the weaving sector is very low because,</span></div>
<div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">There are no alternatives available for the weaving products.</span></div>
<div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">There are no potential substitutes for weaving products.</span></div>
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<a href="http://www.wikipedia.com.pk/"><span style="color: #2200cc; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">www.wikipedia.com.pk</span></a></div>
<div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<a href="http://www.oppapers.com/"><span style="color: #2200cc; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">www.oppapers.com</span></a></div>
<div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<a href="http://www.scribd.com/textile"><span style="color: #2200cc; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">www.scribd.com/textile</span></a><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="color: #4f81bd; font-family: Verdana; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h1 dir="ltr">
<span style="color: #365f91; font-family: Cambria; font-size: 37px; vertical-align: baseline; white-space: pre-wrap;">Chapter # 07</span></h1>
<h1 dir="ltr">
<span style="color: #365f91; font-family: Cambria; font-size: 37px; vertical-align: baseline; white-space: pre-wrap;">Impact of WTO on Textile Industry</span></h1>
<span style="font-family: Calibri; font-size: 37px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Calibri; font-size: 37px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Calibri; font-size: 37px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Calibri; font-size: 37px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Calibri; font-size: 37px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Calibri; font-size: 37px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Calibri; font-size: 37px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h5 dir="ltr">
<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">GOVERNMENT INITIATIVES FOR PAKISTAN Weaving TEXTILE INDUSTRY</span></h5>
<span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Impact of WTO on Textile Industry</span></h4>
<span style="font-family: Calibri; font-size: 21px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Pakistan’s main trade policy instrument remains the tariff, an increasingly important source of tax revenue, accounting for about a 5</span><span style="font-size: 10px; vertical-align: super; white-space: pre-wrap;">th</span><span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;"> of total. Virtually all tariffs (99.4%) are ad valorem (2008-2009), there are 29 different applied rates.</span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Pakistan seemingly applies transaction value and WTO customs valuation rules. Minimum values no longer exist, except on imported machinery parts under customs “take over” provisions.</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">The import on used machinery and equipped has been relaxed. According to the authorities, imports from Israel (but not exports) remain prohibited but those from India are progressively been allowed. Certain imports eligible for tariff exemptions / concession require ministerial or other approval, and import quota apply to some of these goods e.g.: certain chemicals and refrigerated trucks. Resources to anti-dumping action have increased.</span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Domestic sales and excise taxes discriminate against imports in some cases, including favoring local content. Instead of income tax, importers pay income withholding tax of up to 5% (reduced from 6% in the 2008-09 budget) levied on the imports tax and tariff-inclusive price, effectively and additional import tax.</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Exports requirements have been eased, although contacts for cotton and urea must be registered. Mandatory minimum export prices were removed on crops in 2007-08 and subsequently on cotton yarn.</span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Pakistan reduced tariffs zero on a number of items in the 2008-09 budget, it intends to take further unilateral tariff reforms to eliminate anti-export bias and to encourage export –led growth.</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Reduction in 2008-09 primarily reflected the introduction of zero rates on 5.8% of tariff lines and reduced or eliminated rates on raw materials, parts and components used in manufacturing.</span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Continuous reduction in the rates of custom duties, coupled with a fast track elimination of the exemptions regime.</span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Going up the value chain through proper supply-chain management and on-shore capacity development of the exporting enterprise.</span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">A focused program for the development of small and medium enterprises.</span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">The tariff reduction and the consequent correction of anti-export bias, with drawl of subsidies, stable exchange rate, and an effective elimination of rent.</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Duty concession agreed to with European Union is applicable on a Most Favored Nations (MFN) basis and our tariff bindings have already been notified to the WTO.</span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Each party would integrate into the General Agreement On Tariffs & Trade (GATT) products from the specific list in the agreement which accounted for not less than 16% of its total volume of its imports 1990. Integration means that trade in these products will be governed by general rules of GATT.</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">All members shall take such actions in the area of textiles and clothing as may be necessary to abide by GATT rules and disciplines so as to improve market access, insure the application of policies related to fair and equitable trading condition, and avoid discrimination against imports win taking measures for general trade policy reasons.</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">A number of member countries have brought out the anomaly in respect of 91 items where our applied rates exceed the bound rates.</span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;"> In order to facilitate the integration of textiles and clothing sector into GATT 1994, members should allow for continuous autonomous industrial adjustments and increased competition in their markets.</span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Under-developed country members shall be accorded treatment significantly more favorable than that provided to other groups of member’s referred to in this paragraph, preferably in all its elements but at least on over all terms.</span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Members whose total volume of textile and clothing exports in small comparison with the total volume of exports of other members and who account for only a small percentage of total imports of that product into the improving member shall be accorded differential and more favorable treatment in the fixing of the economic terms.</span></div>
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<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Avoid discrimination against imports in textiles and clothing sector when taking measures for general trade policy reasons.</span></div>
</li>
</ul>
<div dir="ltr" style="margin-bottom: 0pt; margin-left: 18pt; margin-top: 0pt; text-align: justify;">
<a href="http://wto.com/pakistan.pdf"><span style="color: #2200cc; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">http://wto.com/pakistan.pdf</span></a><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">GOVERNMENT INITIATIVES FOR PAKISTAN TEXTILE Weaving INDUSTRY</span></h4>
<span style="font-family: Calibri; font-size: 21px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">During the past five years (2004-09), the government announced and implemented the following important initiatives to support the textile weaving industry. </span></div>
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Verdana; font-size: 16px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Verdana; font-size: 16px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">(01) For Reducing Cost of Doing Business </span></h4>
<span style="font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h5 dir="ltr">
<span style="font-size: 12px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Long Term Financing of Export Oriented Projects (LTF- EOP)</span></h5>
<span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">The State Bank of Pakistan announced this scheme at the initiative of the Ministry of Commerce. It provides concessionary long-term project finance to export oriented enterprises since May 2004 for import of machinery for various projects. The interest rate is around 7.5% - repayable in seven years, against the normal rate of 12-13%. </span></div>
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h5 dir="ltr">
<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Relocation of Industries</span></h5>
<span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">The government shares 50% of the cost for relocation of export-oriented industry to Pakistan. This includes freight expenditure, machinery/equipment transfer cost, wharf age and handling costs, inland transport, offloading, insurance, and agency charges. </span></div>
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h5 dir="ltr">
<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Freight subsidy</span></h5>
<span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Considering the high freight costs from country’s ports to export destinations, it was decided to share some of the burden with exporters. This scheme provides 25% freight subsidy for designated products and countries. </span></div>
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h5 dir="ltr">
<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Sales Tax Facilitation for Export Sectors</span></h5>
<span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Sales tax on textile machinery and on most raw materials, intermediaries and finished goods has been zero-rated. </span></div>
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h5 dir="ltr">
<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Reduction of import duties on machinery</span></h5>
<span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Custom duties on import of textile related machinery has been reduced gradually since 2006- 2009. Presently import duty levied on textile machinery rages from 5% to 25%. </span></div>
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">(02) For Marketing and Business Facilitation</span></h4>
<span style="font-family: Calibri; font-size: 21px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h5 dir="ltr">
<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Expo Pakistan</span></h5>
<span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Pakistan has a wide range of quality products, which can find markets globally. To show these products, an annual event is held at Expo Centre in Karachi since 2005 to display Pakistan’s products. A similar Expo centre is now nearing completion in Lahore and centers are planned for Islamabad, Peshawar and Quetta. </span></div>
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h5 dir="ltr">
<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Retail Sale Outlets</span></h5>
<span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Under this scheme, Pakistani companies with their own brands are wishing to open their own retail outlets abroad are provided financial support.</span></div>
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">(03) For Infrastructural Development </span></h4>
<span style="font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h5 dir="ltr">
<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Special Export Zones</span></h5>
<span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">A Special Export Zone is being set up at Karachi called the Textile City. This zone would have modern infrastructure like water supply, sewerage, self-power generation and effluent treatment plants. This zone will be focusing on the textile sector particularly on spinning, dyeing, processing and finishing. </span></div>
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h5 dir="ltr">
<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Contamination Free Cotton </span></h5>
<span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">A training Institute is being established with funding from the Export Development Fund for training farmers and ginners in production of contamination free cotton. Quality control standards are being developed for cotton, and a research centre is being established at Rahim Yar Khan for development of quality cotton. </span></div>
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><br /><h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;"> (04) For Compliance Facilitation </span></h4>
<span style="font-family: Calibri; font-size: 21px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h5 dir="ltr">
<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">In-house Effluent Treatment Plant</span></h5>
<span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Export oriented enterprises in order to meet the requirements of foreign buyers, can establish in-house Effluent Treatment Plants, by importing them at 5% duty only even if such plants are produced locally. The raw material required for them is importable duty free. The first 6% mark-up cost of loans obtained by existing units for establishing such plant is picked up from the Export Development Fund (EDF).</span></div>
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="color: blue; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Source: Pakistan textile journal, business recorder </span></div>
<span style="color: blue; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="color: blue; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> </span><a href="http://www.dawnnews.com/textile"><span style="color: #2200cc; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">www.dawnnews.com/textile</span></a><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><br /><h1 dir="ltr">
<span style="color: #365f91; font-family: Cambria; font-size: 37px; vertical-align: baseline; white-space: pre-wrap;">Chapter#08 </span></h1>
<h1 dir="ltr">
<span style="color: #365f91; font-family: Cambria; font-size: 37px; vertical-align: baseline; white-space: pre-wrap;">Context Analysis</span></h1>
<h5 dir="ltr">
<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;"> (01) Trend Analysis</span></h5>
<h5 dir="ltr">
<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;"> (02) Competitor Analysis</span></h5>
<h5 dir="ltr">
<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;"> (03) Swot Analysis</span></h5>
<h1 dir="ltr">
<span style="color: #365f91; font-family: Cambria; font-size: 24px; vertical-align: baseline; white-space: pre-wrap;">Trend Analysis</span></h1>
<span style="font-size: 24px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">(01) SOCIAL TREND</span></h4>
<span style="font-family: Calibri; font-size: 21px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">The social trend in the textile industry is unbearable. It hires small children for work and gives low wages to them. The working in weaving industry for children is very dangerous because of toxic fumes and waste materials. </span></div>
<h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">(02)TECHNOLOGICAL TREND</span></h4>
<span style="font-family: Calibri; font-size: 21px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">In Pakistan, textile-weaving industry needs to modernize its technology and machines because due to obsolete machinery the productivity and efficiency has reduced to a great extent. Therefore, they must look on the ways to modernize their technologies and try to encourage BMR and research and development.</span></div>
<h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">(03) ECONOMICAL TREND</span></h4>
<span style="font-family: Calibri; font-size: 21px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Rise in the inflation has badly affect Pakistan textile weaving industry. Rise in cotton prices made it difficult for farmers to cover their cost and that’s why they are shifting to other crops. Shifting of farmers cause weaving mills to purchase raw cotton from different parts of country or other countries at high prices. As government of Pakistan is not able to control the prices therefore, it impacts its exports and imports. The other economical trend was the shortage of power. Due to shortage of energy / power, the manufacturing process is being stopped and it creates difficulty in meeting its orders.</span></div>
<h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">(04) ENVIRONMENTAL TREND</span></h4>
<span style="font-family: Calibri; font-size: 21px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Textile weaving industry is creating lot of pollution in the environment, which is harmful for both workers as well as people. The waste material like fibers, cotton balls, yarns etc thrown in lakes, rivers. These contain toxic materials like dyes, colors and other substances, which may cause skin cancer. There is no proper wastage or sanitation system. Huge machines of textile weaving industry also create noise pollution that can cause ear disease to an employee.</span><br /><h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">(05)POLITICAL TREND</span></h4>
<span style="font-family: Calibri; font-size: 21px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Government policies have also affected productivity of Pakistan weaving sector in many ways. Government has increased sales tax and custom duty for exports and imports of weaving products. Uncertainty and instability in law and order situation is also responsible for low efficiency in this sector.</span></div>
<div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> Source: </span><a href="http://www.statpak.gov.pk/"><span style="color: #2200cc; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">www.statpak.gov.pk</span></a><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
<div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> </span><a href="http://www.opapers.pk/"><span style="color: #2200cc; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">www.opapers.pk</span></a><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
<div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> </span><a href="http://www.finance.gov.pk/"><span style="color: #2200cc; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">www.finance.gov.pk</span></a></div><h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">COMPETITOR ANALYSIS</span><span style="color: #4f81bd; font-family: Arial; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;"> </span></h4>
<span style="font-family: Arial; font-size: 21px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-left: 18pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Pakistan textile weaving industry has competition with the local and international market. </span></div>
<div dir="ltr" style="margin-bottom: 0pt; margin-left: 18pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">In the local market, competition is between these firms: </span></div>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Nakshbandi textile</span></div>
</li>
</ul>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Nishat textile </span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Al-karam textile</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Al-Abid textile </span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Saphire textile </span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Yunus textile </span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Yusuf textile </span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Chenab textile </span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Gulistan textile </span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Gul-Ahmad </span></div>
</li>
</ul>
<h5 dir="ltr">
<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">In international Market: </span></h5>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">China </span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">India </span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Indonesia</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Bangladesh </span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Uzbekistan</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">US</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Others</span></div>
</li>
</ul>
<div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Source: </span><a href="http://www.aptma.org.pk/"><span style="color: #2200cc; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">www.aptma.org.pk</span></a><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
<div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> </span><a href="http://www.tmt.com/textileanalysis.pdf"><span style="color: #2200cc; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">www.tmt.com/textileanalysis.pdf</span></a><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><br /><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">SWOT ANALYSIS</span></h4>
<div dir="ltr">
<table style="border-bottom-style: none; border-collapse: collapse; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; border: none;"><colgroup><col width="319"></col><col width="319"></col></colgroup><tbody>
<tr style="height: 0px;"><td style="background-color: white; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 24px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">STENGTHS</span></div>
</td><td style="background-color: white; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 24px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">WEAKNESSES</span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: white; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li style="background-color: transparent; font-family: Verdana; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Textile constitutes the single largest industry in Pakistan</span></div>
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<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Employees 39% of the total workforce of Pakistan population (2009-2010)</span></div>
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<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"> Accounts for the 46% of the total manufacturing (2009-2010)</span></div>
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<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">11% of total GDP of the Pakistan(2009-2010)</span></div>
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<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">60% of the total Pakistan exports</span></div>
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<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Vast unionization in the industry </span></div>
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<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Abundant raw material availability</span></div>
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<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Low cost skilled labor</span></div>
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<li style="background-color: transparent; font-family: Verdana; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Presence across the value chain</span></div>
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<li style="background-color: transparent; font-family: Verdana; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Growing domestic & international market</span></div>
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<li style="background-color: transparent; font-family: Verdana; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Reduction in poverty level</span></div>
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<li style="background-color: transparent; font-family: Verdana; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Impressive growth</span></div>
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<li style="background-color: transparent; font-family: Verdana; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Reduced lead-times</span></div>
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</ul>
</td><td style="background-color: white; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;">
<li style="background-color: transparent; font-family: Verdana; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Cost competitiveness</span></div>
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<li style="background-color: transparent; font-family: Verdana; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Technological obsolescence</span></div>
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<li style="background-color: transparent; font-family: Verdana; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Sharp increase in prices of raw material</span></div>
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<li style="background-color: transparent; font-family: Verdana; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">In-efficiency in utilization of development expenditures</span></div>
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<li style="background-color: transparent; font-family: Verdana; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">High administrative cost</span></div>
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<li style="background-color: transparent; font-family: Verdana; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Concentration of exports in restricted items & markets</span></div>
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<li style="background-color: transparent; font-family: Verdana; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">High cost of doing business</span></div>
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<li style="background-color: transparent; font-family: Verdana; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Energy crises</span></div>
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<li style="background-color: transparent; font-family: Verdana; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Failing infrastructure</span></div>
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<li style="background-color: transparent; font-family: Verdana; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Wide spread corruption</span></div>
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<li style="background-color: transparent; font-family: Verdana; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Production of counterfeit goods</span></div>
</li>
<span style="background-color: transparent; font-family: Verdana; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></td></tr>
</tbody></table>
</div>
<br /><span style="font-family: Verdana; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;"></span><div dir="ltr">
<table style="border-bottom-style: none; border-collapse: collapse; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; border: none;"><colgroup><col width="320"></col><col width="320"></col></colgroup><tbody>
<tr style="height: 0px;"><td style="background-color: white; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 24px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Opportunities</span></div>
</td><td style="background-color: white; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 24px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Threats</span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: white; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li style="background-color: transparent; font-family: Verdana; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Relaxation in January 2005 of the WTO’s multi-fiber agreement, which regulates the global textile trade, will provide Pakistan with an opportunity to boost exports</span></div>
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<li style="background-color: transparent; font-family: Verdana; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Research & development (R&D) and product development</span></div>
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<li style="background-color: transparent; font-family: Verdana; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">The local textile industry is competitive enough to prosper in a free trade environment</span></div>
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<li style="background-color: transparent; font-family: Verdana; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Foreign direct investment (FDI) in the sector</span></div>
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<li style="background-color: transparent; font-family: Verdana; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Investment in latest technology and machineries</span></div>
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<li style="background-color: transparent; font-family: Verdana; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Selling off state-owned assets</span></div>
</li>
</ul>
</td><td style="background-color: white; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;">
<li style="background-color: transparent; font-family: Verdana; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Political uncertainty</span></div>
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<li style="background-color: transparent; font-family: Verdana; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Severe of corruption</span></div>
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<li style="background-color: transparent; font-family: Verdana; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">High global oil prices</span></div>
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<li style="background-color: transparent; font-family: Verdana; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Competition in domestic market</span></div>
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<li style="background-color: transparent; font-family: Verdana; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Ecological and social awareness</span></div>
</li>
<li style="background-color: transparent; font-family: Verdana; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Competitor’s behavior</span></div>
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<li style="background-color: transparent; font-family: Verdana; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 16px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">New entrants in the sector</span></div>
</li>
</td></tr>
</tbody></table>
</div>
<br /><span style="font-family: Verdana; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Verdana; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Source: </span><a href="http://www.textilewolrldasia-pakistantextile/"><span style="color: #2200cc; font-family: Verdana; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">www.textilewolrldAsia-Pakistantextile</span></a><span style="font-family: Verdana; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
<div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> </span><a href="http://www.wikipedia.org/"><span style="color: #2200cc; font-family: Verdana; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">www.wikipedia.org</span></a><span style="font-family: Verdana; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
<span style="font-family: Verdana; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Verdana; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Verdana; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Verdana; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Verdana; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h1 dir="ltr">
<span style="color: #365f91; font-family: Cambria; font-size: 37px; vertical-align: baseline; white-space: pre-wrap;">CHAPTER#09</span></h1>
<h1 dir="ltr">
<span style="color: #365f91; font-family: Cambria; font-size: 37px; vertical-align: baseline; white-space: pre-wrap;">Issues In Pakistan Textile Weaving Industry</span></h1><h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Issues in Pakistan Textile Weaving Industry</span></h4>
<span style="font-family: Calibri; font-size: 21px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">There are number of issues that the Pakistan textile weaving industry is currently facing.</span></div>
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<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Lack of Research & Development</span></h5>
<span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-left: 18pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">The lack of research and development (R&D) in the textile industry of Pakistan has resulted in low quality of cotton in comparison to rest of Asia. Because of the subsequent low profitability in cotton crops, farmers are shifting to other cash crops, such as sugar cane. It is the lack of proper R&D that has led to such state. They further accuse cartels, especially the pesticide sector, for hindering proper H&D. The pesticide sector stands to benefit from stunting local R&D as higher yield cotton is more pesticide resistant.</span></div>
<h5 dir="ltr">
<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Lack of Modernize Equipment</span></h5>
<span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-left: 18pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Moreover, critics argue that the weaving textile industry has obsolete equipment and machinery. The inability to timely modernize the equipment and machinery has led to the decline of Pakistan textile competitiveness. Due to obsolete technology the cost of production is high in Pakistan as compare to other countries like India, Bangladesh & China.</span></div>
<h5 dir="ltr">
<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Increase Cost of Production</span></h5>
<span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-left: 18pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">The cost of production of textile rises due to many reasons like increasing interest rate, double digit inflation & decreasing value of Pakistani rupee. The above all reasons increased the cost of production of textile industry which create problem for a textile industry to compete in international market.</span></div>
<h5 dir="ltr">
<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Internal Issues Pose a Larger Threat for Pakistan’s Textile Industry</span></h5>
<span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-left: 18pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Pakistan’s textile industry is going through one of the toughest period on decades. The global recession which has hit the global textile really hard is not only cause for concern. The high cost of production resulting from an instant rise in the energy cost has been the primary cause os concern for the industry. Depreciation of Pakistani rupee during last year raise the cost of imported inputs. In addition, double digit inflation and high cost of financing has seriously affected the growth in the textile industry. Pakistan’s textile exports have gone down during last three years as exporters cannot effectively market their products since buyers are not visiting Pakistan due to adverse travel advisory and it is getting more and more difficult for the exporters to travel abroad.</span></div>
<div dir="ltr" style="margin-bottom: 0pt; margin-left: 18pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Textile exporters rightfully demand reduction of Kibor rate to 8% to avoid a severe decline in exports. A three-year comprehensive textile policy is expected to announce before budget 2009-10. The textile has been designed to enhance the exports of textile sector to $25 billion in next three years.</span></div>
<h5 dir="ltr">
<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Tight Monetary Policy</span></h5>
<span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-left: 18pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">The continuity of tight monetary policy causes an intensive increase in cost of production. Due to high interest rate financing cost increases which cause a severe effect on production. The withholding tax of 1% also effects the production badly. The high cost of doing business is because of intensive increase in the rate of interest which has increased the problems of the industry. The government should take immediate measures to remove slowdown in the textile sector.</span></div>
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<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Removal of Subsidy on Textile Sector</span></h5>
<span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-left: 18pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">The provisions of finance bill 2009-10 are not textile industry friendly at all. Provisions like reintroduction of 0.5% minimum tax on domestic sales, 1% withholding tax on import os textile and articles etc, are noting but last stick on industry back. Reintroduction of minimum tax on domestic sales would invite unavoidable liquidity problem, which is already reached to the alarming level. The textile industry was facing negative generation of funds due to unaffordable markup rate.</span></div>
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<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Lack of Investment</span></h5>
<span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-left: 18pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Pakistan textile industry is facing problem of low cost productivity due to its obsolete textile machineries. To overcome this problem and to stand in competition, Pakistan textile industry will require high investments. There is a continuous trend of investing in weaving since many years. Pakistan’s textile industry estimates that around Rs 1,400 billion (US$ 32 billion) of investment was required till 2010 in order to achieve government’s export target. Pakistan is facing externally as well as internally problems which restricts the new investment. The unpredictable internal conditions of Pakistan cause a rapid decrease in foreign investment that affected all industries but especially textile industry.</span></div>
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<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">United States & EU Cuts Imports of Textile from Pakistan</span></h5>
<span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-left: 18pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">United States cancel more than 50% of textile orders of Pakistan. US also impose high duties on the import of textile of Pakistan which affect the export in a bad manner. US & EU are the major importer of Pakistan textile which creates a huge difference in export of Pakistan textile after imposing a restriction on import of Pakistan textile goods.</span></div>
<h5 dir="ltr">
<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Raw Material Prices</span></h5>
<span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-left: 18pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Prices of cotton and other raw material used in textile industry fluctuate rapidly in Pakistan. The rapid increase in the price of raw material affects the cost of production badly. The increase in raw material prices fluctuates rapidly due to double digit inflation and instable internal condition of Pakistan. Due to increase in the cost of production the demand for export and home as well decreased which result in terms of downsizing of a firm. Hence the unemployment level will also increase.</span></div>
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h5 dir="ltr">
<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Effect of Inflation</span></h5>
<span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-left: 18pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Inflation rate is measured as the change in consumer price index (CPI). Inflation is basically a general rise in the price level. It is declined in the real value of money. Inflation can have adverse effect on economy. Pakistan is one of prey of inflation. It still faces double digit inflation. The increase in inflation causes the increase in the cost of production of textile good which return in downsizing. The double digit inflation causes reduction in exports of textile.</span></div>
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<span style="font-size: 17px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Sources</span></h5>
<div dir="ltr" style="margin-bottom: 0pt; margin-left: 18pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">All Pakistan Textile Mills Association (APTIMA) (Various Issues)</span></div>
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<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Annual Report</span></div>
<div dir="ltr" style="margin-bottom: 0pt; margin-left: 18pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Challenges for Pakistan. Asian development review Pakistan textile journal 2009.</span></div>
<div dir="ltr" style="margin-bottom: 0pt; margin-left: 18pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Pakistan, Government of (2008-09)</span></div>
<div dir="ltr" style="margin-bottom: 0pt; margin-left: 18pt; margin-top: 0pt; text-align: justify;">
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Economic Review- NBP (2009)</span></div>
<div dir="ltr" style="margin-bottom: 0pt; margin-left: 18pt; margin-top: 0pt; text-align: justify;">
<a href="http://www.epb.gov.pk/"><span style="color: #2200cc; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">http://www.epb.gov.pk</span></a><span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> </span><a href="http://www.fpcci.com.pk/"><span style="color: #2200cc; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">http://www.fpcci.com.pk</span></a><span style="font-family: Calibri; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="color: #2200cc; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"><a href="http://www.pakboi.gov.pk/">http://www.pakboi.gov.pk</a></span></div>
<div dir="ltr" style="margin-bottom: 0pt; margin-left: 18pt; margin-top: 0pt; text-align: justify;">
exportpakistan.blogspot.com </div>
<a href="http://www.pakboi.gov.pk/"><span style="color: #2200cc; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span></a><br /><a href="http://www.pakboi.gov.pk/"><span style="color: #2200cc; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span></a><br /><a href="http://www.pakboi.gov.pk/"><span style="color: #2200cc; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span></a><br /><a href="http://www.pakboi.gov.pk/"><span style="color: #2200cc; font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span></a><br /><h1 dir="ltr">
<span style="color: #365f91; font-family: Cambria; font-size: 37px; vertical-align: baseline; white-space: pre-wrap;">Chapter#10</span></h1>
<h1 dir="ltr">
<span style="color: #365f91; font-family: Cambria; font-size: 37px; vertical-align: baseline; white-space: pre-wrap;"> Solutions to the problems</span></h1><span style="font-family: Calibri; font-size: 37px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">SOLUTIONS</span></h4>
<span style="font-family: Calibri; font-size: 21px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><div dir="ltr">
<table style="border-bottom-style: none; border-collapse: collapse; border-color: initial; border-image: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; border: none;"><colgroup><col width="200"></col><col width="270"></col><col width="243"></col></colgroup><tbody>
<tr style="height: 0px;"><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Problems</span></div>
</td><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Government</span></div>
</td><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Private sector</span></div>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Up gradation of technology</span></div>
</td><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li style="background-color: transparent; font-family: Verdana; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Government should establish a textile technology modernization to support the awareness and vendors research program.</span></div>
</li>
<li style="background-color: transparent; font-family: Verdana; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">It should phase out incentives on imports of out dated/ second machinery.</span></div>
</li>
<li style="background-color: transparent; font-family: Verdana; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">It should increase incentives for technology.</span></div>
</li>
</ul>
</td><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;">
<li style="background-color: transparent; font-family: Verdana; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">They should participate in awareness programs.</span></div>
</li>
<li style="background-color: transparent; font-family: Verdana; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">They should partners with IFCs to search for and bargain with technology vendors for better prices. </span></div>
</li>
</td></tr>
<tr style="height: 0px;"><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Skill development</span></div>
</td><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li style="background-color: transparent; font-family: Verdana; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">It should upgrade the existing training institution to promote specialization.</span></div>
</li>
<li style="background-color: transparent; font-family: Verdana; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">It should explore feasibility of private sector management of government training institutions.</span></div>
</li>
</ul>
</td><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;">
<li style="background-color: transparent; font-family: Verdana; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">They should offer internship program for graduates of training institutes.</span></div>
</li>
<span style="background-color: transparent; font-family: Verdana; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span></td></tr>
<tr style="height: 0px;"><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Improving regulatory environment</span></div>
</td><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li style="background-color: transparent; font-family: Verdana; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">It should gradually eliminate the regulatory barriers on import of raw material particularly synthetic fiber and textile machinery. </span></div>
</li>
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<span style="background-color: transparent; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">They should provide feedback to IFCs and government on responsiveness of regulatory policies.</span></div>
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<span style="background-color: transparent; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">R & D in product and process development</span></div>
</td><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li style="background-color: transparent; font-family: Verdana; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">It should increase incentives on R & D for exporting firms and ensure speedy implementation.</span></div>
</li>
<li style="background-color: transparent; font-family: Verdana; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">It should provide special budgetary support to research institutions engaged in weaving sector. </span></div>
</li>
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<li style="background-color: transparent; font-family: Verdana; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">They should identify the key areas for process and product R & D.</span></div>
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<span style="background-color: transparent; font-family: Verdana; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Marketing</span></div>
</td><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;"><ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li style="background-color: transparent; font-family: Verdana; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">It should establish a textile export board with public- private membership.</span></div>
</li>
<li style="background-color: transparent; font-family: Verdana; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">It should open more export offices.</span></div>
</li>
</ul>
</td><td style="background-color: #00b050; border-bottom-color: rgb(170, 170, 170); border-bottom-style: dotted; border-bottom-width: 1px; border-image: initial; border-left-color: rgb(170, 170, 170); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(170, 170, 170); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(170, 170, 170); border-top-style: dotted; border-top-width: 1px; border: 1px dotted rgb(170, 170, 170); padding-bottom: 0px; padding-left: 7px; padding-right: 7px; padding-top: 0px; padding: 0px 7px; vertical-align: top;">
<li style="background-color: transparent; font-family: Verdana; font-size: 13px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">They should work with IFCs and government for international marketing of Pakistan textile weaving products.</span></div>
</li>
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<span style="background-color: transparent; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">They should take a lead in identifying new markets and product niche.</span></div>
</li>
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<br /><span style="font-family: Verdana; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<a href="http://www.aptma.org.pk/"><span style="color: #2200cc; font-family: Verdana; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">www.aptma.org.pk</span></a><span style="font-family: Verdana; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> , </span><a href="http://www.mofa.gov.pk/pdf/textile%20vision%202005.pdf"><span style="color: #2200cc; font-family: Verdana; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">www.mofa.gov.pk/pdf/textile%20vision%202005.pdf</span></a><span style="font-family: Verdana; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
<span style="font-family: Verdana; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Verdana; font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h1 dir="ltr">
<span style="color: #365f91; font-family: Cambria; font-size: 37px; vertical-align: baseline; white-space: pre-wrap;">CHAPTER#11</span></h1>
<h1 dir="ltr">
<span style="color: #365f91; font-family: Cambria; font-size: 37px; vertical-align: baseline; white-space: pre-wrap;">Conclusion and Recommendation</span></h1><span style="font-family: Calibri; font-size: 37px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><h4 dir="ltr"><span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Conclusion</span></h4>
<span style="font-family: Calibri; font-size: 21px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">The textile industry of Pakistan is a major contributor to the economy with 8.5% of the total GDP (2008-09). This means that it is the back bone of Pakistan’s economy as a whole. </span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Many textile products are produced throughout the year, most of which are exposed overseas. Overseas and domestic demand keeps on increasing showing greater fluctuations in demand and supply.</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">It holds 46%of the total manufacturing, providing good employments opportunities for people, around 38%of total population (2008-09). So as the production capacity will increase. It will require more labor in the industry, creating more jobs for the people.</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">The unionization in the industry is vast and almost every sector of textile has its trade union. These trade unions provide standards of work, laws, rules, and regulations, to be fallowed and security the industry. As the political stability in the country is not commendable, so these unions hold the security of the industry as a whole in any phase of disorder.</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Trade situation in the industry is attractive as Pakistan exports the textile at a greater level than the imports. And more demand of Pakistan textile will gradually increase the value of the industry in the market share of world.</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Determinants of price in the textile industry include the government policies, tariffs and duties, rate of inflation, behavior of the competitors, and the type of material used. As the inflation rate is going, the price of textile products increases gradually.</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Pakistan textile industry is facing high cost of production due to several factors like the hike in electricity tariff, the increase in interest rate, energy crises, devaluation of Pakistan rupee, increasing cost of inputs, political instability, removal of subsidy & internal dispute.</span></div>
</li>
</ul>
<h4 dir="ltr">
<span style="color: #4f81bd; font-family: Cambria; font-size: 21px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Recommendation</span></h4>
<span style="font-family: Calibri; font-size: 21px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">Having an analysis of all the factors in the industry, it is expected that the weaving textile industry will further provide a booming platform for the firm and those that are to emerge in the coming years.</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">More textile mills should emerge in Pakistan this will further increase our exports that will benefit our economy and reduce our trade deficit. More employment opportunities will arise when industries come in the market.</span></div>
</li>
<li style="font-family: Verdana; font-size: 13px; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">But the uncertainty in the country will always remain a major threat and this need to be tackled along smartly and effectively. The best advantage, the Pakistan textile industry will strive to maximum level to be the textile pioneer of the world textile. </span></div>
</li>
</ul>
<span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Verdana; font-size: 16px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt; text-align: justify;">
<span style="color: red; font-family: Verdana; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">(We write this conclusion, after completing project on weaving textile industry in Pakistan from our own side) .</span></div>
<span style="color: red; font-family: Verdana; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;"></span></b></div>Unknownnoreply@blogger.com12Pakistan30.375321 69.345115999999992.0650871638211541 34.18886599999999 58.685554836178845 104.50136599999999tag:blogger.com,1999:blog-7060027870662531913.post-5646107761628347872022-03-11T03:42:00.000+05:002022-03-11T03:42:29.562+05:00ARZANI BACHAT CENTRE PROJECT REPORT<div dir="ltr" style="text-align: left;" trbidi="on">
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Cambria","serif"; font-size: 28.5pt; mso-bidi-font-size: 12.0pt;">ARZANI BACHAT CENTRE</span></b></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Cambria","serif"; font-size: 27.5pt; mso-bidi-font-size: 12.0pt;">PROJECT REPORT</span></b></div>
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<span style="font-family: "Garamond","serif"; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">This project report is
regarding Departmental Store, which comes under trading sector. Departmental
stores business is emerging as one of the good business ventures in Pakistan as
it provides all the basic merchandise under one roof. </span></div>
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<span style="font-family: "Garamond","serif"; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">The objective of the report is
primarily to provide a detailed analysis for commencement of the business as
departmental store. The document covers various aspects of the project concept
development, startup, marketing, finance and business management.</span></div>
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<span style="font-family: "Garamond","serif"; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">All the material included in
this document is based on data/information gathered from various sources, self
surveys and is based on certain assumptions. Main sources used include SMEDA, FBS
(Federal Board of Statistics) and City Government official website. </span></div>
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<span style="font-family: "Garamond","serif"; font-size: 12.0pt;">The
project was the great learning for me. Practice like this contributes very much
in reducing distance between bookish and practical world. The project he has
given me is very helpful in learning different aspects of marketing. I have
tried our best to complete this project with our full understanding and effort.</span></div>
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<i style="mso-bidi-font-style: normal;"><span style="font-family: "Garamond","serif"; font-size: 13.0pt; mso-bidi-font-size: 12.0pt;">“It is just a beginning, towards a prosperous way to
success.”</span></i></div>
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<span style="font-family: "Garamond","serif"; font-size: 12.0pt;">I
am thankful to our esteemed teacher ”Mr. Asif Izhar” who helps me a lot in
making this project comprehensive and guided me very well throughout the course
of marketing and really made these course fruitful for me. I enjoyed his
company during the whole semester. </span></div>
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<span style="font-size: 13.0pt; letter-spacing: -.1pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: GungsuhChe;">Firstly, I am grateful
to Almighty Allah who blessed me with the wisdom, courage and guidance to
successfully accomplish this report. Further, I would also avail the
opportunity to be thankful to my course instructor, Mr. Asif Izhar, whose kind
support, guidance and untiring efforts helped me in accomplishing the task
assigned to me. I would also like to show my gratitude to my parents who
supported me in every way possible in achieving my goal.</span></div>
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<span style="font-size: 12.0pt; line-height: 150%;">PREFACE <span style="mso-tab-count: 1 dotted;">.........................................................................................................................................
</span>2<span style="mso-tab-count: 1;"> </span></span></div>
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<span style="font-size: 12.0pt; line-height: 150%;">ACKNOWLEDGEMENT<span style="mso-tab-count: 1 dotted;">................................................................................................................. </span>3<span style="mso-tab-count: 1;"> </span></span></div>
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<span style="font-size: 12.0pt; line-height: 150%;">TABLE OF CONTENES<span style="mso-tab-count: 1 dotted;">................................................................................................................... </span>4</span></div>
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<span style="font-size: 12.0pt; line-height: 150%;">EXECUTIVE SUMMARY<span style="mso-tab-count: 1 dotted;">............................................................................................................... </span>5</span></div>
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<span style="font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; line-height: 150%;">MARKETING
MIX<span style="mso-tab-count: 1 dotted;">..................................................................................................................... </span>6</span></div>
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<span style="font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">1.1.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; line-height: 150%;">PRODUCT<span style="mso-tab-count: 1 dotted;">............................................................................................................................ </span>6</span></div>
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<span style="font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">1.2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; line-height: 150%;">PRICE<span style="mso-tab-count: 1 dotted;">...................................................................................................................................
</span>6</span></div>
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<span style="font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">1.3.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; line-height: 150%;">PLACE
<span style="mso-tab-count: 1 dotted;">.................................................................................................................................
</span>7</span></div>
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<span style="font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">1.4.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; line-height: 150%;">PROMOTION<span style="mso-tab-count: 1 dotted;">....................................................................................................................... </span>8</span></div>
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<span style="font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; line-height: 150%;">SWOT
ANALYSIS<span style="mso-tab-count: 1 dotted;">...................................................................................................................... </span>9</span></div>
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<span style="font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; line-height: 150%;">PRODUCT
MIX<span style="mso-tab-count: 1 dotted;">........................................................................................................................ </span>10</span></div>
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<span style="font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; line-height: 150%;">FACILITY
DESIGN & LAYOUT<span style="mso-tab-count: 1 dotted;">............................................................................................ </span>11</span></div>
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<span style="font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; line-height: 150%;">MARKET
SEGMENTATION<span style="mso-tab-count: 1 dotted;">................................................................................................... </span>13</span></div>
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<span style="font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">6.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; line-height: 150%;">MARKET
TARGETING<span style="mso-tab-count: 1 dotted;">........................................................................................................... </span>14</span></div>
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</span></span></span><span style="font-size: 12.0pt; line-height: 150%;">MARKET
POSITIONING<span style="mso-tab-count: 1 dotted;">........................................................................................................ </span>15</span></div>
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<span style="font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">8.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; line-height: 150%;">MARKET
INFORMATION<span style="mso-tab-count: 1 dotted;">...................................................................................................... </span>16<span style="mso-tab-count: 1;"> </span></span></div>
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<span style="font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">9.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; line-height: 150%;">KEY
SUCCESS FACTORS<span style="mso-tab-count: 1 dotted;">...................................................................................................... </span>20</span></div>
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<span style="font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">10.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; line-height: 150%;">KEY ASSUMPTIONS<span style="mso-tab-count: 1 dotted;">............................................................................................................... </span>21</span></div>
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<span style="font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">11.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; line-height: 150%;">PROJECT INVESTMENT<span style="mso-tab-count: 1 dotted;">........................................................................................................ </span>22</span></div>
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<span style="font-family: Symbol; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><img alt="*" height="14" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="16" /><span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "Cambria","serif"; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">This project report is regarding Departmental
Store, which comes under trading sector. The objective of the report is
primarily to provide a detailed analysis for commencement of the business as
departmental store.</span><span style="font-family: "Cambria","serif"; font-size: 12.5pt; mso-bidi-font-size: 12.0pt;"></span></div>
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<span style="font-family: Symbol; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><img alt="*" height="14" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="16" /><span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "Cambria","serif"; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">The name given to the store is ARZANI Bachat
Centre. The word ARZANI is an Urdu word which means deflation or decrease price.</span><span style="font-family: "Cambria","serif"; font-size: 12.5pt; mso-bidi-font-size: 12.0pt;"></span></div>
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<span style="font-family: Symbol; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><img alt="*" height="11" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="13" /><span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "Cambria","serif"; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Product: The proposed departmental store will
provide variety of goods ranges from grocery to garments and alike to customers
under one roof.</span><span style="font-family: "Cambria","serif";"></span></div>
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<span style="font-family: Symbol; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><img alt="*" height="11" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="13" /><span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "Cambria","serif"; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Price: We will facilitate our target customers with
products at economical prices but high quality and brand name.</span><span style="font-family: "Cambria","serif";"></span></div>
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<span style="font-family: Symbol; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><img alt="*" height="11" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="13" /><span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "Cambria","serif";">Place: Locations proposed to the centre include
Main University Road, Gulistan-Johr and Bufferzone on the basis of high
population density. </span><span style="font-family: "Cambria","serif"; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">The proposed departmental
store will have an area of 1500 sqft with 12 to 15 operating hours from morning
to midnight.</span><span style="font-family: "Cambria","serif";"></span></div>
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<span style="font-family: Symbol; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="15" /><span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "Cambria","serif"; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Promotion: The important marketing channels would
be flyer distribution, billboards, magazines etc. and other innovative sources
like transport advertisement, SMS services, unique discount offers, presenting
gift hampers by lucky draws etc.</span></div>
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<span style="font-family: Symbol; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="15" /><span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "Cambria","serif"; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">SWOT Analysis: Providing a joyful environment,
handsome discounts are our strengths. Difficulty in building confidence of the
customers and operating loss in the initial year may be the weaknesses. Due to
targeting the middle level customers, we have a great opportunity to become
market king, but new entrants can easily share the business. </span></div>
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<span style="font-family: Symbol; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="15" /><span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "Cambria","serif"; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Proposed product mix offered includes groceries,
toiletries, garments, crockery, pharmacy, electrical & electronic
appliances and other general items. A unique characteristic of the centre is
that it also provides full of fun area for children and youth.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 9.0pt; margin-right: 4.3pt; mso-add-space: auto; mso-line-height-rule: exactly;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 4.5pt; margin-top: 0in; mso-add-space: auto; mso-list: l16 level1 lfo20; text-indent: -13.5pt;">
<span style="font-family: Symbol; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="15" /><span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "Cambria","serif"; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">The facility design and layout is suggested to be
divided into four different zones i.e. FoodStuff, HouseHold, LifeStyle and
FunLand based on the various product category.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 9.0pt; margin-right: 4.3pt; mso-add-space: auto; mso-line-height-rule: exactly;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 4.5pt; margin-top: 0in; mso-add-space: auto; mso-list: l16 level1 lfo20; text-indent: -13.5pt;">
<span style="font-family: Symbol; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="15" /><span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "Cambria","serif"; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">The target market locations include Main University
Road, Gulistan-e-Johr and Bufferzone which have high population density and
average income people.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 9.0pt; margin-right: 4.3pt; mso-add-space: auto; mso-line-height-rule: exactly;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 4.5pt; margin-top: 0in; mso-add-space: auto; mso-list: l16 level1 lfo20; text-indent: -13.5pt;">
<span style="font-family: Symbol; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="15" /><span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "Cambria","serif"; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">The market is positioned as “Have quality with
savings” and “Leading towards a prosperous life”. We provide quality and
branded products to our customers with remarkable discount offers.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 9.0pt; margin-right: 4.3pt; mso-add-space: auto; mso-line-height-rule: exactly;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 4.5pt; margin-top: 0in; mso-add-space: auto; mso-list: l16 level1 lfo20; text-indent: -13.5pt;">
<span style="font-family: Symbol; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="15" /><span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "Cambria","serif"; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Market analysis concludes that Companies are coming
with top quality products and with the increase in production level the
employment also increases, thus creating a need for retail store to sell the
product.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 9.0pt; margin-right: 4.3pt; mso-add-space: auto; mso-line-height-rule: exactly;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 4.5pt; margin-top: 0in; mso-add-space: auto; mso-list: l16 level1 lfo20; text-indent: -13.5pt;">
<span style="font-family: Symbol; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="15" /><span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "Cambria","serif"; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Distributor analysis concludes that it is ideal to
get the required merchandise from various distributors. It is also possible to
have different payments arrangement with different distributors, such as,
strictly cash, credit, and bill-to-bill.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 9.0pt; margin-right: 4.3pt; mso-add-space: auto; mso-line-height-rule: exactly;">
<br /></div>
<div class="MsoListParagraphCxSpLast" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 4.5pt; margin-top: 0in; mso-add-space: auto; mso-list: l16 level1 lfo20; text-indent: -13.5pt;">
<span style="font-family: Symbol; font-size: 12.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="15" /><span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "Cambria","serif"; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">The total project investment is calculated is Rs. </span><span style="color: black; font-family: "Cambria","serif"; font-size: 11.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">54,000,000</span><span style="font-family: "Cambria","serif"; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"> including working capital/ cash in hand.</span></div>
</div>
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: SimSun; mso-fareast-language: EN-US;"><br clear="all" style="mso-break-type: section-break; page-break-before: auto;" />
</span>
<div class="Section3" style="layout-grid: 15.6pt;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Garamond","serif"; font-size: 18.5pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 12.0pt; mso-bidi-language: AR-SA; mso-fareast-font-family: Batang; mso-fareast-language: ZH-CN; mso-font-kerning: 1.0pt;"><br clear="all" style="page-break-before: always;" />
</span></b>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-list: l12 level1 lfo1; tab-stops: list .5in; text-align: left; text-indent: -.5in;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Cambria","serif"; font-size: 18.0pt; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Cambria","serif"; font-size: 18.0pt; mso-fareast-font-family: Batang;">MARKETING MIX</span></b></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-list: l2 level2 lfo8; text-align: left; text-indent: -.5in;">
<b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-family: Cambria; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Cambria;"><span style="mso-list: Ignore;">1.1.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Batang;">PRODUCT</span></b></div>
<div class="MsoListParagraphCxSpFirst" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Departmental store is a large
retail store organized into departments offering a variety of merchandize,
commonly part of retail chain under one roof. The proposed departmental store
will provide variety of goods ranges from grocery to garments and alike to
customers under one roof. The project will offer following broad categories of
goods to its customers:</span></div>
<div align="left" class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l19 level1 lfo3; mso-pagination: widow-orphan; text-align: left; text-autospace: none; text-indent: -.25in;">
<span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="15" /><span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Groceries and food items</span></div>
<div align="left" class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l19 level1 lfo3; mso-pagination: widow-orphan; text-align: left; text-autospace: none; text-indent: -.25in;">
<span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="15" /><span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Garments </span></div>
<div align="left" class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l19 level1 lfo3; mso-pagination: widow-orphan; text-align: left; text-autospace: none; text-indent: -.25in;">
<span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="15" /><span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Crockery and plastic items</span></div>
<div align="left" class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l19 level1 lfo3; mso-pagination: widow-orphan; text-align: left; text-autospace: none; text-indent: -.25in;">
<span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="15" /><span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Toiletries</span></div>
<div align="left" class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l19 level1 lfo3; mso-pagination: widow-orphan; text-align: left; text-autospace: none; text-indent: -.25in;">
<span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="15" /><span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Ice-cream and beverages</span></div>
<div align="left" class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l19 level1 lfo3; mso-pagination: widow-orphan; text-align: left; text-autospace: none; text-indent: -.25in;">
<span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="15" /><span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Books & Stationery items</span></div>
<div align="left" class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l19 level1 lfo3; mso-pagination: widow-orphan; text-align: left; text-autospace: none; text-indent: -.25in;">
<span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="15" /><span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Cosmetics and artificial jewellery</span></div>
<div align="left" class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l19 level1 lfo3; mso-pagination: widow-orphan; text-align: left; text-autospace: none; text-indent: -.25in;">
<span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="15" /><span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Electronics/electrical products</span></div>
<div align="left" class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l19 level1 lfo3; mso-pagination: widow-orphan; text-align: left; text-autospace: none; text-indent: -.25in;">
<span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="11" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="12" /><span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">General items</span><span style="font-family: SymbolMT; font-size: 10.0pt; mso-bidi-font-family: SymbolMT; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"></span></div>
<div align="left" class="MsoListParagraphCxSpMiddle" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">In spite of these, the project
also offers a separate portion named </span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Cambria","serif"; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">FunPlace </span></b><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">specifically for
children and youngsters. This portion will comprise of:</span></div>
<div align="left" class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l19 level1 lfo3; mso-pagination: widow-orphan; text-align: left; text-autospace: none; text-indent: -.25in;">
<span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="11" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="12" /><span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Audio/Video Centre</span><span style="font-family: SymbolMT; font-size: 10.0pt; mso-bidi-font-family: SymbolMT; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"></span></div>
<div align="left" class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l19 level1 lfo3; mso-pagination: widow-orphan; text-align: left; text-autospace: none; text-indent: -.25in;">
<span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="11" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="12" /><span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Toys World</span><span style="font-family: SymbolMT; font-size: 10.0pt; mso-bidi-font-family: SymbolMT; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"></span></div>
<div align="left" class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l19 level1 lfo3; mso-pagination: widow-orphan; text-align: left; text-autospace: none; text-indent: -.25in;">
<span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="11" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="12" /><span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Gifts Shop</span><span style="font-family: SymbolMT; font-size: 10.0pt; mso-bidi-font-family: SymbolMT; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"></span></div>
<div align="left" class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l19 level1 lfo3; mso-pagination: widow-orphan; text-align: left; text-autospace: none; text-indent: -.25in;">
<span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="11" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="12" /><span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Play</span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"> Land</span><span style="font-family: SymbolMT; font-size: 10.0pt; mso-bidi-font-family: SymbolMT; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"></span></div>
<div align="left" class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l19 level1 lfo3; mso-pagination: widow-orphan; text-align: left; text-autospace: none; text-indent: -.25in;">
<span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="11" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="12" /><span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Light Delight (Snacks bar)</span><span style="font-family: SymbolMT; font-size: 10.0pt; mso-bidi-font-family: SymbolMT; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">It is proposed that unbranded commodity
items like rice, pulses, and spices etc. will be offered with the store’s own brand
name and their packaging will be available in different suitable sizes. Details
of the products offered are discussed in the section of Product Mix. </span></div>
<div class="MsoListParagraphCxSpLast" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<br /></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-list: l2 level2 lfo8; text-align: left; text-indent: -.5in;">
<b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-family: Cambria; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Cambria;"><span style="mso-list: Ignore;">1.2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Batang;">PRICE</span></b></div>
<div class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Pricing decisions are a major
challenge for most of the retailers. Price is a major factor in dealing with
competition from other retailers. Many lines of merchandise have what is
accepted as a market-level price. It is common to find prices for normal general
and medical items to be based on a standard markup percentage that is similar
for all competitors. Supermarkets often adhere to almost identical prices so
that competitors usually do not have a price advantage. A retailer can adopt
both a high pricing strategy or a low pricing strategy. In some cases a store
may offer something that permits it to set its prices higher than its
competitors do. Pricing below market levels is used by retailers who have
decided to focus on lower expenses, less service, and less ambience. Such a
retail store attracts customers who are extremely price conscious but tend to
purchase their entire months grocery from these types of retail stores. That is
not to suggest that you necessarily need to compete on price, only that you be
aware of providing consumer perceived value. Since our competitors are those of
small general stores and other like consumer shops, we should facilitate our
target customers with the same prices as of our competitors but product with a high
quality and brand name. Therefore, we will offer all the brands which are
available at economical prices. Besides, we will also give special discounts to
a certain ratio, depending on the product category, to our regular customers. </span><b style="mso-bidi-font-weight: normal;"><span style="background: yellow; color: blue; font-family: "Garamond","serif"; font-size: 14.0pt; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Batang; mso-highlight: yellow;"></span></b></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; text-align: left;">
<br /></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-list: l2 level2 lfo8; text-align: left; text-indent: -.5in;">
<b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-family: Cambria; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Cambria;"><span style="mso-list: Ignore;">1.3.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Batang;">PLACE </span></b></div>
<div class="MsoListParagraphCxSpFirst" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Location of stores is of primary
concern with any retail organization. Spending time and money wisely in the
process of site selection is of primary importance. Some retailers open shop in
a location simply because it is the only vacant space within a stones throw of
their home or office. Knowledgeable retailers make a thorough examination of
possible locations before investing their money and dreams.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 9.0pt; mso-layout-grid-align: none; mso-line-height-rule: exactly; mso-pagination: widow-orphan; text-autospace: none;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">It is suggested that the
departmental store should be opened in a densely populated area where these
services are not being provided. Apart from that it should be opened in the
center so that it also covers the near by areas.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 9.0pt; mso-layout-grid-align: none; mso-line-height-rule: exactly; mso-pagination: widow-orphan; text-autospace: none;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Since our target is to capture
market from small or medium size general stores, garment and other products shops,
and to provide facility to customers to shop variety of consumer products under
one roof, our target locations are those areas where people generally don’t have
a mindset to go to departmental stores for shopping.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 9.0pt; mso-layout-grid-align: none; mso-line-height-rule: exactly; mso-pagination: widow-orphan; text-autospace: none;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Keeping all this in mind, we
have proposed the locations as mentioned below. Here, it is important to notify
that our strategy is to open stores at all locations not immediately, but
gradually after an interval of about six to eight months. This is the part of
promotional strategy which will be discussed in the heading of Promotion.<span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 9.0pt; mso-layout-grid-align: none; mso-line-height-rule: exactly; mso-pagination: widow-orphan; text-autospace: none;">
<br /></div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; border: none; margin-left: 41.4pt; mso-border-insideh: .5pt solid white; mso-border-insidev: 1.0pt solid white; mso-border-left-alt: solid white 1.0pt; mso-border-right-alt: solid white 1.0pt; mso-border-top-alt: solid white 1.0pt; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-yfti-tbllook: 1184;">
<tbody>
<tr style="height: 14.75pt; mso-yfti-firstrow: yes; mso-yfti-irow: 0;">
<td style="background: #B6DDE8; border: solid white 1.0pt; height: 14.75pt; mso-border-alt: solid white 1.0pt; mso-border-bottom-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 125.55pt;" width="167">
<div align="center" class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Proposed Locations</span></b></div>
</td>
<td style="background: #B6DDE8; border-left: none; border: solid white 1.0pt; height: 14.75pt; mso-border-alt: solid white 1.0pt; mso-border-bottom-alt: solid white .5pt; mso-border-left-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 313.95pt;" width="419">
<div align="center" class="MsoListParagraphCxSpLast" style="margin-left: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Area Covered</span></b></div>
</td>
</tr>
<tr style="height: 22.0pt; mso-yfti-irow: 1;">
<td style="background: #31849B; border-top: none; border: solid white 1.0pt; height: 22.0pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-right-alt: 1.0pt; mso-border-style-alt: solid; mso-border-top-alt: .5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 125.55pt;" width="167">
<div align="left" class="MsoListParagraphCxSpFirst" style="margin-left: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="color: white; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">University Road</span></div>
</td>
<td style="background: #A5D5E2; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 22.0pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-left-alt: solid white 1.0pt; mso-border-right-alt: 1.0pt; mso-border-style-alt: solid; mso-border-top-alt: .5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 313.95pt;" width="419">
<div align="left" class="MsoListParagraphCxSpLast" style="margin-left: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">PIB Colony, Al-Hilal Society,
Gulshan-eIqbal, Hassan Square..</span></div>
</td>
</tr>
<tr style="height: 22.0pt; mso-yfti-irow: 2;">
<td style="background: #31849B; border-top: none; border: solid white 1.0pt; height: 22.0pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-right-alt: 1.0pt; mso-border-style-alt: solid; mso-border-top-alt: .5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 125.55pt;" width="167">
<div align="left" class="MsoListParagraphCxSpFirst" style="margin-left: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="color: white; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">North Nazimabad</span></div>
</td>
<td style="background: #DAEEF3; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 22.0pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-left-alt: solid white 1.0pt; mso-border-right-alt: 1.0pt; mso-border-style-alt: solid; mso-border-top-alt: .5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 313.95pt;" width="419">
<div align="left" class="MsoListParagraphCxSpLast" style="margin-left: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Sakhi Hassan, Bufferzone,
Shadman Town.</span></div>
</td>
</tr>
<tr style="height: 22.0pt; mso-yfti-irow: 3; mso-yfti-lastrow: yes;">
<td style="background: #31849B; border-bottom: none; border-left: solid white 1.0pt; border-right: solid white 1.0pt; border-top: none; height: 22.0pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 125.55pt;" width="167">
<div align="left" class="MsoListParagraphCxSpFirst" style="margin-left: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="color: white; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Gulistan-e-Johr</span></div>
</td>
<td style="background: #A5D5E2; border-right: solid white 1.0pt; border: none; height: 22.0pt; mso-border-left-alt: solid white 1.0pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 313.95pt;" width="419">
<div align="left" class="MsoListParagraphCxSpLast" style="margin-left: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Gulistan-e-Johr, Abul-Hassan
Asfahani road, Safoora Goth.</span></div>
</td>
</tr>
</tbody></table>
<div class="MsoListParagraphCxSpFirst" style="line-height: 10.0pt; mso-layout-grid-align: none; mso-line-height-rule: exactly; mso-pagination: widow-orphan; text-autospace: none;">
<br /></div>
<div class="MsoListParagraphCxSpLast" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">The proposed departmental
store will have an area of 1500 sqft having covered/indoor shopping facilities.
The store will operate for 12 to 15 hours from morning to midnight. The store
will be divided into different zones according to different product categories
to make customers to easily find out their desired products. They are:</span></div>
<div align="left" class="MsoNormal" style="margin-left: .75in; mso-layout-grid-align: none; mso-list: l10 level1 lfo6; mso-pagination: widow-orphan; text-align: left; text-autospace: none; text-indent: -.25in;">
<span style="font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">FoodStuff
<span style="mso-tab-count: 1;"> </span>: <span style="mso-tab-count: 1;"> </span>All groceries and food items.</span></div>
<div align="left" class="MsoNormal" style="margin-left: .75in; mso-layout-grid-align: none; mso-list: l10 level1 lfo6; mso-pagination: widow-orphan; text-align: left; text-autospace: none; text-indent: -.25in;">
<span style="font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">HouseHold<span style="mso-tab-count: 1;"> </span>: <span style="mso-tab-count: 1;"> </span>Crockery,
stationary, toiletries etc.</span></div>
<div align="left" class="MsoNormal" style="margin-left: .75in; mso-layout-grid-align: none; mso-list: l10 level1 lfo6; mso-pagination: widow-orphan; text-align: left; text-autospace: none; text-indent: -.25in;">
<span style="font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">LifeStyle<span style="mso-tab-count: 2;"> </span>: <span style="mso-tab-count: 1;"> </span>Cosmetics, Garments & other textile items.</span></div>
<div align="left" class="MsoNormal" style="margin-left: .75in; mso-layout-grid-align: none; mso-list: l10 level1 lfo6; mso-pagination: widow-orphan; text-align: left; text-autospace: none; text-indent: -.25in;">
<span style="font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">FunLand<span style="mso-tab-count: 2;"> </span>: <span style="mso-tab-count: 1;"> </span>Play land, Snack bar, toys & gifts shop etc.</span></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: 10.0pt; margin-left: .75in; mso-add-space: auto; mso-layout-grid-align: none; mso-line-height-rule: exactly; mso-list: l10 level1 lfo6; mso-pagination: widow-orphan; text-autospace: none; text-indent: -.25in;">
<span style="font-size: 1.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 1.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"> </span></div>
<div class="MsoListParagraphCxSpLast" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">The parking space is also
reasonable, although there is no parking lot but there is enough space on the
roadside and the nearby streets for the people to park their vehicles.</span></div>
<b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Garamond","serif"; font-size: 14.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 12.0pt; mso-bidi-language: AR-SA; mso-fareast-font-family: Batang; mso-fareast-language: ZH-CN; mso-font-kerning: 1.0pt;"><br clear="all" style="page-break-before: always;" />
</span></b>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-list: l2 level2 lfo8; text-align: left; text-indent: -.5in;">
<b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Garamond","serif"; font-size: 14.0pt; mso-bidi-font-family: Garamond; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Garamond;"><span style="mso-list: Ignore;">1.4.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Batang;">PROMOTION</span></b><b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Garamond","serif"; font-size: 14.0pt; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Batang;"></span></b></div>
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<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">As we see in SWOT analysis
that there are stronger competitors in the market, the promotion strategy for successful
business must be unique and other than the traditional ways of the promotion. The
important marketing channels would be flyer distribution, billboards, banners, newspapers,
magazines, Cable TV, etc. However, we can use new and innovative sources. Some
marketing and promotional tips are as under:</span></div>
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<br /></div>
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<span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="15" /><span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">SMS (Short Messaging Service) by which a
handsome discount offer to the public.</span></div>
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<span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="15" /><span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Include a gift with purchase, buy one get one
free.</span></div>
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<span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="15" /><span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Provides the consumer with an incentive to
become a repeat customer by offering a future discount.</span></div>
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<span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="15" /><span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Telemarketing.</span></div>
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<span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="15" /><span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Discounted offers for first 100 customers at
the beginning of every month.</span></div>
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<span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="15" /><span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Providing a joyful environment presenting gift
hampers by lucky draws.</span></div>
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<span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="15" /><span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Public relations</span></div>
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<span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="15" /><span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Introduce home delivery services.</span></div>
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<span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="15" /><span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Frequent clearance sales.</span></div>
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<br /></div>
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<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Regular advertisement expense
should be at least 0.5% to 1% of sales in the departmental store business.</span></div>
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<br /></div>
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<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Another important promotional plan is that the number
of proposed departmental stores is three at three different locations. The
advertisement process will be started three to four months before the opening
of first store. The second store will be opened after about four to six months of
the first store. The purpose is to promote and make the consumers convinced on the
success of first store. The third one will be opened just after two months of
the second one. Hence, this promotional activity will be completed within ten
months.</span></div>
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<br /></div>
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<br /></div>
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<br /></div>
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<br /></div>
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Cambria","serif"; font-size: 18.5pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 12.0pt; mso-bidi-language: AR-SA; mso-fareast-font-family: Batang; mso-fareast-language: ZH-CN; mso-font-kerning: 1.0pt;"><br clear="all" style="page-break-before: always;" />
</span></b>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Cambria","serif"; font-size: 18.0pt; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Cambria","serif"; font-size: 18.0pt; mso-fareast-font-family: Batang;">SWOT ANALYSIS</span></b></div>
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<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">A SWOT Analysis is a strategic
planning tool used to evaluate the <i>Strengths</i>, <i>Weaknesses</i>, <i>Opportunities</i>,
and <i>Threats </i>involved in a project or business venture. Strengths and
weaknesses are internal to the company. Opportunities and threats originate
from outside the company. A SWOT analysis is usually performed early in the
project development process, and helps organizations evaluate the environmental
factors and internal situation facing a project.</span></div>
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<br /></div>
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<b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-family: Cambria; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Cambria;"><span style="mso-list: Ignore;">2.1.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Batang;">STRENGTHS</span></b></div>
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<span style="font-family: Wingdings; font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Easy
availability of resources (manpower/salesman).</span></div>
<div align="left" class="MsoNormal" style="margin-left: 1.0in; mso-layout-grid-align: none; mso-list: l13 level1 lfo2; mso-pagination: widow-orphan; text-align: left; text-autospace: none; text-indent: -.25in;">
<span style="font-family: Wingdings; font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Helping
and guiding staff.</span></div>
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<span style="font-family: Wingdings; font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Dynamic
management.</span></div>
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<span style="font-family: Wingdings; font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Entertainment
zone and play land for children.</span></div>
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<span style="font-family: Wingdings; font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Well
maintained premises.</span></div>
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<span style="font-family: Wingdings; font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Handsome
discounts.</span></div>
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<span style="font-family: Wingdings; font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Availability
of adequate facilities like parking.</span></div>
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<span style="font-family: Wingdings; font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Free
home delivery service (subject to conditions).</span></div>
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<br /></div>
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<b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-family: Cambria; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Cambria;"><span style="mso-list: Ignore;">2.2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Batang;">WEAKNESSES</span></b></div>
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<span style="font-family: Wingdings; font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Difficulty
in building confidence of the customers.</span></div>
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<span style="font-family: Wingdings; font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Operating
loss in the initial year due to unabsorbed fixed cost.</span></div>
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<span style="font-family: Wingdings; font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">High
competition.</span></div>
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<span style="font-family: Wingdings; font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Credibility
factor in the initial phase, as suppliers do not give credit to newly entrants.</span></div>
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<br /></div>
<div align="left" class="MsoNormal" style="margin-left: .3in; mso-list: l1 level2 lfo9; text-align: left; text-indent: -.3in;">
<b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-family: Cambria; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Cambria;"><span style="mso-list: Ignore;">2.3.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Batang;">OPPORTUNITIES</span></b></div>
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<span style="font-family: Wingdings; font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Growing
population.</span></div>
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<span style="font-family: Wingdings; font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Status
symbol to shop from big stores.</span></div>
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<span style="font-family: Wingdings; font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">No
stores for lower-middle class population.</span></div>
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<span style="font-family: Wingdings; font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Popularity
of variety shopping under single roof.</span></div>
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<br /></div>
<div align="left" class="MsoNormal" style="margin-left: .3in; mso-list: l1 level2 lfo9; text-align: left; text-indent: -.3in;">
<b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-family: Cambria; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Cambria;"><span style="mso-list: Ignore;">2.4.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Batang;">THREATS</span></b></div>
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<span style="font-family: Wingdings; font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Economic
and Political uncertainty.</span></div>
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<span style="font-family: Wingdings; font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">New
entrants can easily share the business.</span></div>
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<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<br /></div>
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Cambria","serif"; font-size: 18.5pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 12.0pt; mso-bidi-language: AR-SA; mso-fareast-font-family: Batang; mso-fareast-language: ZH-CN; mso-font-kerning: 1.0pt;"><br clear="all" style="page-break-before: always;" />
</span></b>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-list: l12 level1 lfo1; tab-stops: list .5in; text-align: left; text-indent: -.5in;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Cambria","serif"; font-size: 18.0pt; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Cambria","serif"; font-size: 18.0pt; mso-fareast-font-family: Batang;">PRODUCT MIX</span></b></div>
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<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">The
store will offer the following broad categories of goods to its customer:</span></div>
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<br /></div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; border: none; margin-left: 41.4pt; mso-border-alt: solid white 1.0pt; mso-border-insideh: .75pt solid white; mso-border-insidev: .75pt solid white; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-yfti-tbllook: 1184; width: 588px;">
<tbody>
<tr style="height: 17.45pt; mso-yfti-firstrow: yes; mso-yfti-irow: 0;">
<td style="background: #9BBB59; border-bottom: solid white 3.0pt; border: solid white 1.0pt; height: 17.45pt; padding: 0in 5.4pt 0in 5.4pt; width: 52.45pt;" width="70">
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<b><span style="color: white; font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">S. No.</span></b></div>
</td>
<td style="background: #9BBB59; border-bottom: solid white 3.0pt; border-left: none; border-right: solid white 1.0pt; border-top: solid white 1.0pt; height: 17.45pt; mso-border-left-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 267.05pt;" width="356">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="color: white; font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Category of item</span></b></div>
</td>
<td style="background: #9BBB59; border-bottom: solid white 3.0pt; border-left: none; border-right: solid white 1.0pt; border-top: solid white 1.0pt; height: 17.45pt; mso-border-left-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 121.5pt;" width="162">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="color: white; font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Proportion</span></b></div>
</td>
</tr>
<tr style="height: 15.85pt; mso-yfti-irow: 1;">
<td style="background: #9BBB59; border-bottom: none; border-left: solid white 1.0pt; border-right: solid white 3.0pt; border-top: none; height: 15.85pt; mso-border-top-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 52.45pt;" valign="top" width="70">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="color: white; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">1</span></b></div>
</td>
<td style="background: #CDDDAC; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 15.85pt; mso-border-left-alt: solid white 1.0pt; mso-border-top-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 267.05pt;" valign="top" width="356">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Groceries and
food items </span></div>
</td>
<td style="background: #CDDDAC; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 15.85pt; mso-border-left-alt: solid white 1.0pt; mso-border-top-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 121.5pt;" valign="top" width="162">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">40%</span></div>
</td>
</tr>
<tr style="height: 15.85pt; mso-yfti-irow: 2;">
<td style="background: #9BBB59; border-bottom: none; border-left: solid white 1.0pt; border-right: solid white 3.0pt; border-top: solid white 1.0pt; height: 15.85pt; mso-border-left-alt: solid white 1.0pt; mso-border-right-alt: solid white 3.0pt; mso-border-top-alt: solid white .75pt; padding: 0in 5.4pt 0in 5.4pt; width: 52.45pt;" valign="top" width="70">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="color: white; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">2</span></b></div>
</td>
<td style="background: #E6EED5; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 15.85pt; mso-border-alt: solid white .75pt; mso-border-left-alt: solid white .75pt; mso-border-top-alt: solid white .75pt; padding: 0in 5.4pt 0in 5.4pt; width: 267.05pt;" valign="top" width="356">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Garments &
other Textiles </span></div>
</td>
<td style="background: #E6EED5; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 15.85pt; mso-border-alt: solid white .75pt; mso-border-left-alt: solid white .75pt; mso-border-right-alt: solid white 1.0pt; mso-border-top-alt: solid white .75pt; padding: 0in 5.4pt 0in 5.4pt; width: 121.5pt;" valign="top" width="162">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">15%</span></div>
</td>
</tr>
<tr style="height: 15.85pt; mso-yfti-irow: 3;">
<td style="background: #9BBB59; border-bottom: none; border-left: solid white 1.0pt; border-right: solid white 3.0pt; border-top: solid white 1.0pt; height: 15.85pt; padding: 0in 5.4pt 0in 5.4pt; width: 52.45pt;" valign="top" width="70">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="color: white; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">3</span></b></div>
</td>
<td style="background: #CDDDAC; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 15.85pt; mso-border-left-alt: solid white 1.0pt; mso-border-top-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 267.05pt;" valign="top" width="356">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Footwear </span></div>
</td>
<td style="background: #CDDDAC; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 15.85pt; mso-border-left-alt: solid white 1.0pt; mso-border-top-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 121.5pt;" valign="top" width="162">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">3%</span></div>
</td>
</tr>
<tr style="height: 15.85pt; mso-yfti-irow: 4;">
<td style="background: #9BBB59; border-bottom: none; border-left: solid white 1.0pt; border-right: solid white 3.0pt; border-top: solid white 1.0pt; height: 15.85pt; mso-border-left-alt: solid white 1.0pt; mso-border-right-alt: solid white 3.0pt; mso-border-top-alt: solid white .75pt; padding: 0in 5.4pt 0in 5.4pt; width: 52.45pt;" valign="top" width="70">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="color: white; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">4</span></b></div>
</td>
<td style="background: #E6EED5; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 15.85pt; mso-border-alt: solid white .75pt; mso-border-left-alt: solid white .75pt; mso-border-top-alt: solid white .75pt; padding: 0in 5.4pt 0in 5.4pt; width: 267.05pt;" valign="top" width="356">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Crockery and
plastic items </span></div>
</td>
<td style="background: #E6EED5; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 15.85pt; mso-border-alt: solid white .75pt; mso-border-left-alt: solid white .75pt; mso-border-right-alt: solid white 1.0pt; mso-border-top-alt: solid white .75pt; padding: 0in 5.4pt 0in 5.4pt; width: 121.5pt;" valign="top" width="162">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">6%</span></div>
</td>
</tr>
<tr style="height: 15.85pt; mso-yfti-irow: 5;">
<td style="background: #9BBB59; border-bottom: none; border-left: solid white 1.0pt; border-right: solid white 3.0pt; border-top: solid white 1.0pt; height: 15.85pt; padding: 0in 5.4pt 0in 5.4pt; width: 52.45pt;" valign="top" width="70">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="color: white; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">5</span></b></div>
</td>
<td style="background: #CDDDAC; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 15.85pt; mso-border-left-alt: solid white 1.0pt; mso-border-top-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 267.05pt;" valign="top" width="356">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Toiletries</span></div>
</td>
<td style="background: #CDDDAC; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 15.85pt; mso-border-left-alt: solid white 1.0pt; mso-border-top-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 121.5pt;" valign="top" width="162">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">5%</span></div>
</td>
</tr>
<tr style="height: 15.85pt; mso-yfti-irow: 6;">
<td style="background: #9BBB59; border-bottom: none; border-left: solid white 1.0pt; border-right: solid white 3.0pt; border-top: solid white 1.0pt; height: 15.85pt; mso-border-left-alt: solid white 1.0pt; mso-border-right-alt: solid white 3.0pt; mso-border-top-alt: solid white .75pt; padding: 0in 5.4pt 0in 5.4pt; width: 52.45pt;" valign="top" width="70">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="color: white; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">6</span></b></div>
</td>
<td style="background: #E6EED5; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 15.85pt; mso-border-alt: solid white .75pt; mso-border-left-alt: solid white .75pt; mso-border-top-alt: solid white .75pt; padding: 0in 5.4pt 0in 5.4pt; width: 267.05pt;" valign="top" width="356">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Ice-cream and
beverages </span></div>
</td>
<td style="background: #E6EED5; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 15.85pt; mso-border-alt: solid white .75pt; mso-border-left-alt: solid white .75pt; mso-border-right-alt: solid white 1.0pt; mso-border-top-alt: solid white .75pt; padding: 0in 5.4pt 0in 5.4pt; width: 121.5pt;" valign="top" width="162">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">2%</span></div>
</td>
</tr>
<tr style="height: 15.85pt; mso-yfti-irow: 7;">
<td style="background: #9BBB59; border-bottom: none; border-left: solid white 1.0pt; border-right: solid white 3.0pt; border-top: solid white 1.0pt; height: 15.85pt; padding: 0in 5.4pt 0in 5.4pt; width: 52.45pt;" valign="top" width="70">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="color: white; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">7</span></b></div>
</td>
<td style="background: #CDDDAC; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 15.85pt; mso-border-left-alt: solid white 1.0pt; mso-border-top-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 267.05pt;" valign="top" width="356">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Books &
Stationary items</span></div>
</td>
<td style="background: #CDDDAC; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 15.85pt; mso-border-left-alt: solid white 1.0pt; mso-border-top-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 121.5pt;" valign="top" width="162">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">3%</span></div>
</td>
</tr>
<tr style="height: 15.85pt; mso-yfti-irow: 8;">
<td style="background: #9BBB59; border-bottom: none; border-left: solid white 1.0pt; border-right: solid white 3.0pt; border-top: solid white 1.0pt; height: 15.85pt; mso-border-left-alt: solid white 1.0pt; mso-border-right-alt: solid white 3.0pt; mso-border-top-alt: solid white .75pt; padding: 0in 5.4pt 0in 5.4pt; width: 52.45pt;" valign="top" width="70">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="color: white; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">8</span></b></div>
</td>
<td style="background: #E6EED5; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 15.85pt; mso-border-alt: solid white .75pt; mso-border-left-alt: solid white .75pt; mso-border-top-alt: solid white .75pt; padding: 0in 5.4pt 0in 5.4pt; width: 267.05pt;" valign="top" width="356">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Pharmacy</span></div>
</td>
<td style="background: #E6EED5; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 15.85pt; mso-border-alt: solid white .75pt; mso-border-left-alt: solid white .75pt; mso-border-right-alt: solid white 1.0pt; mso-border-top-alt: solid white .75pt; padding: 0in 5.4pt 0in 5.4pt; width: 121.5pt;" valign="top" width="162">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">4%</span></div>
</td>
</tr>
<tr style="height: 15.85pt; mso-yfti-irow: 9;">
<td style="background: #9BBB59; border-bottom: none; border-left: solid white 1.0pt; border-right: solid white 3.0pt; border-top: solid white 1.0pt; height: 15.85pt; padding: 0in 5.4pt 0in 5.4pt; width: 52.45pt;" valign="top" width="70">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="color: white; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">9</span></b></div>
</td>
<td style="background: #CDDDAC; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 15.85pt; mso-border-left-alt: solid white 1.0pt; mso-border-top-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 267.05pt;" valign="top" width="356">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Cosmetics and
artificial jewellery </span></div>
</td>
<td style="background: #CDDDAC; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 15.85pt; mso-border-left-alt: solid white 1.0pt; mso-border-top-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 121.5pt;" valign="top" width="162">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">4%</span></div>
</td>
</tr>
<tr style="height: 15.85pt; mso-yfti-irow: 10;">
<td style="background: #9BBB59; border-bottom: none; border-left: solid white 1.0pt; border-right: solid white 3.0pt; border-top: solid white 1.0pt; height: 15.85pt; mso-border-left-alt: solid white 1.0pt; mso-border-right-alt: solid white 3.0pt; mso-border-top-alt: solid white .75pt; padding: 0in 5.4pt 0in 5.4pt; width: 52.45pt;" valign="top" width="70">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="color: white; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">10</span></b></div>
</td>
<td style="background: #E6EED5; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 15.85pt; mso-border-alt: solid white .75pt; mso-border-left-alt: solid white .75pt; mso-border-top-alt: solid white .75pt; padding: 0in 5.4pt 0in 5.4pt; width: 267.05pt;" valign="top" width="356">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Electronics/electrical
products </span></div>
</td>
<td style="background: #E6EED5; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 15.85pt; mso-border-alt: solid white .75pt; mso-border-left-alt: solid white .75pt; mso-border-right-alt: solid white 1.0pt; mso-border-top-alt: solid white .75pt; padding: 0in 5.4pt 0in 5.4pt; width: 121.5pt;" valign="top" width="162">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">3%</span></div>
</td>
</tr>
<tr style="height: 15.85pt; mso-yfti-irow: 11; mso-yfti-lastrow: yes;">
<td style="background: #9BBB59; border-right: solid white 3.0pt; border: solid white 1.0pt; height: 15.85pt; padding: 0in 5.4pt 0in 5.4pt; width: 52.45pt;" valign="top" width="70">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="color: white; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">11</span></b></div>
</td>
<td style="background: #CDDDAC; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 15.85pt; mso-border-left-alt: solid white 1.0pt; mso-border-top-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 267.05pt;" valign="top" width="356">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">General items </span></div>
</td>
<td style="background: #CDDDAC; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 15.85pt; mso-border-left-alt: solid white 1.0pt; mso-border-top-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 121.5pt;" valign="top" width="162">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">2%</span></div>
</td>
</tr>
</tbody></table>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<br /></div>
<div class="MsoListParagraphCxSpFirst" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">The project also offers a
separate portion named <b style="mso-bidi-font-weight: normal;">FunLand</b><span style="color: #00b050;"> </span>specifically for children and youngsters. This
portion will comprise of:</span></div>
<div class="MsoListParagraphCxSpLast" style="line-height: 7.0pt; mso-layout-grid-align: none; mso-line-height-rule: exactly; mso-pagination: widow-orphan; text-autospace: none;">
<br /></div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; border: none; margin-left: 41.4pt; mso-border-alt: solid white 1.0pt; mso-border-insideh: .75pt solid white; mso-border-insidev: .75pt solid white; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-yfti-tbllook: 1184; width: 588px;">
<tbody>
<tr style="height: 17.45pt; mso-yfti-firstrow: yes; mso-yfti-irow: 0;">
<td style="background: #9BBB59; border-bottom: solid white 3.0pt; border: solid white 1.0pt; height: 17.45pt; padding: 0in 5.4pt 0in 5.4pt; width: 52.25pt;" width="70">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="color: white; font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">S. No.</span></b></div>
</td>
<td style="background: #9BBB59; border-bottom: solid white 3.0pt; border-left: none; border-right: solid white 1.0pt; border-top: solid white 1.0pt; height: 17.45pt; mso-border-left-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 267.25pt;" width="356">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="color: white; font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Category of item</span></b></div>
</td>
<td style="background: #9BBB59; border-bottom: solid white 3.0pt; border-left: none; border-right: solid white 1.0pt; border-top: solid white 1.0pt; height: 17.45pt; mso-border-left-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 121.5pt;" width="162">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="color: white; font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Proportion</span></b></div>
</td>
</tr>
<tr style="height: 15.85pt; mso-yfti-irow: 1;">
<td style="background: #9BBB59; border-bottom: none; border-left: solid white 1.0pt; border-right: solid white 3.0pt; border-top: none; height: 15.85pt; mso-border-top-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 52.25pt;" valign="top" width="70">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="color: white; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">1</span></b></div>
</td>
<td style="background: #CDDDAC; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 15.85pt; mso-border-left-alt: solid white 1.0pt; mso-border-top-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 267.25pt;" valign="top" width="356">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Audio/Video
Centre</span></div>
</td>
<td style="background: #CDDDAC; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 15.85pt; mso-border-left-alt: solid white 1.0pt; mso-border-top-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 121.5pt;" valign="top" width="162">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">2%</span></div>
</td>
</tr>
<tr style="height: 15.85pt; mso-yfti-irow: 2;">
<td style="background: #9BBB59; border-bottom: none; border-left: solid white 1.0pt; border-right: solid white 3.0pt; border-top: solid white 1.0pt; height: 15.85pt; mso-border-left-alt: solid white 1.0pt; mso-border-right-alt: solid white 3.0pt; mso-border-top-alt: solid white .75pt; padding: 0in 5.4pt 0in 5.4pt; width: 52.25pt;" valign="top" width="70">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="color: white; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">2</span></b></div>
</td>
<td style="background: #E6EED5; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 15.85pt; mso-border-alt: solid white .75pt; mso-border-left-alt: solid white .75pt; mso-border-top-alt: solid white .75pt; padding: 0in 5.4pt 0in 5.4pt; width: 267.25pt;" valign="top" width="356">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Toys World</span></div>
</td>
<td style="background: #E6EED5; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 15.85pt; mso-border-alt: solid white .75pt; mso-border-left-alt: solid white .75pt; mso-border-right-alt: solid white 1.0pt; mso-border-top-alt: solid white .75pt; padding: 0in 5.4pt 0in 5.4pt; width: 121.5pt;" valign="top" width="162">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">3%</span></div>
</td>
</tr>
<tr style="height: 15.85pt; mso-yfti-irow: 3;">
<td style="background: #9BBB59; border-bottom: none; border-left: solid white 1.0pt; border-right: solid white 3.0pt; border-top: solid white 1.0pt; height: 15.85pt; padding: 0in 5.4pt 0in 5.4pt; width: 52.25pt;" valign="top" width="70">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="color: white; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">3</span></b></div>
</td>
<td style="background: #CDDDAC; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 15.85pt; mso-border-left-alt: solid white 1.0pt; mso-border-top-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 267.25pt;" valign="top" width="356">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Gifts Shop</span></div>
</td>
<td style="background: #CDDDAC; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 15.85pt; mso-border-left-alt: solid white 1.0pt; mso-border-top-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 121.5pt;" valign="top" width="162">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">3%</span></div>
</td>
</tr>
<tr style="height: 15.85pt; mso-yfti-irow: 4;">
<td style="background: #9BBB59; border-bottom: none; border-left: solid white 1.0pt; border-right: solid white 3.0pt; border-top: solid white 1.0pt; height: 15.85pt; mso-border-left-alt: solid white 1.0pt; mso-border-right-alt: solid white 3.0pt; mso-border-top-alt: solid white .75pt; padding: 0in 5.4pt 0in 5.4pt; width: 52.25pt;" valign="top" width="70">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="color: white; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">4</span></b></div>
</td>
<td style="background: #E6EED5; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 15.85pt; mso-border-alt: solid white .75pt; mso-border-left-alt: solid white .75pt; mso-border-top-alt: solid white .75pt; padding: 0in 5.4pt 0in 5.4pt; width: 267.25pt;" valign="top" width="356">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Play</span><span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"> Land</span><span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"></span></div>
</td>
<td style="background: #E6EED5; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 15.85pt; mso-border-alt: solid white .75pt; mso-border-left-alt: solid white .75pt; mso-border-right-alt: solid white 1.0pt; mso-border-top-alt: solid white .75pt; padding: 0in 5.4pt 0in 5.4pt; width: 121.5pt;" valign="top" width="162">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">2%</span></div>
</td>
</tr>
<tr style="height: 15.85pt; mso-yfti-irow: 5; mso-yfti-lastrow: yes;">
<td style="background: #9BBB59; border-right: solid white 3.0pt; border: solid white 1.0pt; height: 15.85pt; padding: 0in 5.4pt 0in 5.4pt; width: 52.25pt;" valign="top" width="70">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="height: 363px; left: 0px; margin-left: -8px; margin-top: 20px; mso-ignore: vglayout; position: absolute; width: 594px; z-index: 14;"><img height="363" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image017.gif" width="594" /></span><b><span style="color: white; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">5</span></b></div>
</td>
<td style="background: #CDDDAC; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 15.85pt; mso-border-left-alt: solid white 1.0pt; mso-border-top-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 267.25pt;" valign="top" width="356">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Light Delight
(Snacks bar)</span></div>
</td>
<td style="background: #CDDDAC; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 15.85pt; mso-border-left-alt: solid white 1.0pt; mso-border-top-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 121.5pt;" valign="top" width="162">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">3%</span></div>
</td>
</tr>
</tbody></table>
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<br /></div>
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<br /></div>
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<br /></div>
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<br /></div>
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<br /></div>
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<br /></div>
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<br /></div>
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<br /></div>
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<br /></div>
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<br /></div>
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<br /></div>
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<br /></div>
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<br /></div>
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<br /></div>
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<br /></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-list: l12 level1 lfo1; tab-stops: list .5in; text-align: left; text-indent: -.5in;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Cambria","serif"; font-size: 18.0pt; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Cambria","serif"; font-size: 18.0pt; mso-fareast-font-family: Batang;">FACILITY DESIGN & LAYOUT</span></b></div>
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">The store will be divided into different zones
according to different product categories to make customers to easily find out
their desired products. They are:</span></div>
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<br /></div>
<div align="left" class="MsoNormal" style="margin-left: .3in; mso-list: l3 level2 lfo10; text-align: left; text-indent: -.3in;">
<b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 16.0pt; mso-bidi-font-family: Cambria; mso-bidi-font-size: 18.0pt; mso-fareast-font-family: Cambria; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">4.1.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 16.0pt; mso-bidi-font-size: 18.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">FoodStuff</span></b></div>
<div align="left" class="MsoNormal" style="margin-left: 42.0pt; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">The
major zone will consist of groceries and food items. </span></div>
<div align="left" class="MsoNormal" style="margin-left: 42.0pt; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">It
will occupy 42% area to the whole. It will</span></div>
<div align="left" class="MsoNormal" style="margin-left: 42.0pt; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">consist
of the following items:</span></div>
<div align="left" class="MsoNormal" style="margin-left: 20.4pt; mso-layout-grid-align: none; mso-pagination: widow-orphan; tab-stops: .7in; text-align: left; text-autospace: none;">
<span style="height: 190px; left: 0px; margin-left: 286px; margin-top: 1px; mso-ignore: vglayout; position: absolute; width: 348px; z-index: -26;"><img height="190" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image020.gif" width="348" /></span><b><span style="font-family: "Calibri","sans-serif"; font-size: 8.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"></span></b></div>
<div align="left" class="MsoNormal" style="margin-left: 60.0pt; mso-layout-grid-align: none; mso-list: l0 level1 lfo7; mso-pagination: widow-orphan; tab-stops: 45.0pt; text-align: left; text-autospace: none; text-indent: -.25in;">
<span style="color: #92d050; font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="15" /><span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Commodity items (Flour, Rice, Pulses, etc.)</span></div>
<div align="left" class="MsoNormal" style="margin-left: 60.0pt; mso-layout-grid-align: none; mso-list: l0 level1 lfo7; mso-pagination: widow-orphan; tab-stops: 45.0pt; text-align: left; text-autospace: none; text-indent: -.25in;">
<span style="color: #92d050; font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="15" /><span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Dairy products (Milk, Yogurt, cheese, etc)</span></div>
<div align="left" class="MsoNormal" style="margin-left: 60.0pt; mso-layout-grid-align: none; mso-list: l0 level1 lfo7; mso-pagination: widow-orphan; tab-stops: 45.0pt; text-align: left; text-autospace: none; text-indent: -.25in;">
<span style="color: #92d050; font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="15" /><span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Imported ethnic food items</span></div>
<div align="left" class="MsoNormal" style="margin-left: 60.0pt; mso-layout-grid-align: none; mso-list: l0 level1 lfo7; mso-pagination: widow-orphan; tab-stops: 45.0pt; text-align: left; text-autospace: none; text-indent: -.25in;">
<span style="color: #92d050; font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="15" /><span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Fruits and vegetables</span></div>
<div align="left" class="MsoNormal" style="margin-left: 60.0pt; mso-layout-grid-align: none; mso-list: l0 level1 lfo7; mso-pagination: widow-orphan; tab-stops: 45.0pt; text-align: left; text-autospace: none; text-indent: -.25in;">
<span style="color: #92d050; font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="15" /><span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Bakery items</span></div>
<div align="left" class="MsoNormal" style="margin-left: 60.0pt; mso-layout-grid-align: none; mso-list: l0 level1 lfo7; mso-pagination: widow-orphan; tab-stops: 45.0pt; text-align: left; text-autospace: none; text-indent: -.25in;">
<span style="color: #92d050; font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="15" /><span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Ice cream & beverages </span></div>
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<br /></div>
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<br /></div>
<div align="left" class="MsoNormal" style="margin-left: .3in; mso-list: l3 level2 lfo10; text-align: left; text-indent: -.3in;">
<b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 16.0pt; mso-bidi-font-family: Cambria; mso-bidi-font-size: 20.0pt; mso-fareast-font-family: Cambria; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">4.2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 16.0pt; mso-bidi-font-size: 20.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">HouseHold</span></b></div>
<div align="left" class="MsoNormal" style="margin-left: 42.0pt; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">This zone
will consist of house hold and general items. </span></div>
<div align="left" class="MsoNormal" style="margin-left: 42.0pt; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="height: 96px; left: 0px; margin-left: 339px; margin-top: 9px; mso-ignore: vglayout; position: absolute; width: 121px; z-index: -14;"><img height="96" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image022.jpg" width="121" /></span><span style="height: 99px; left: 0px; margin-left: 495px; margin-top: 7px; mso-ignore: vglayout; position: absolute; width: 111px; z-index: 6;"><img alt="imagestoil" height="99" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image023.jpg" width="111" /></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">It
will occupy 23% area to the whole. It will</span></div>
<div align="left" class="MsoNormal" style="margin-left: 42.0pt; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">consist
of the following items:</span></div>
<div align="left" class="MsoNormal" style="margin-left: 42.0pt; mso-layout-grid-align: none; mso-pagination: widow-orphan; tab-stops: 27.0pt; text-align: left; text-autospace: none;">
<br /></div>
<div align="left" class="MsoNormal" style="margin-left: 60.0pt; mso-layout-grid-align: none; mso-list: l0 level1 lfo7; mso-pagination: widow-orphan; tab-stops: 45.0pt; text-align: left; text-autospace: none; text-indent: -.25in;">
<span style="color: #92d050; font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="15" /><span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Crockery and plastic items <span style="mso-tab-count: 1;"> </span><span style="mso-spacerun: yes;"> </span></span></div>
<div align="left" class="MsoNormal" style="margin-left: 60.0pt; mso-layout-grid-align: none; mso-list: l0 level1 lfo7; mso-pagination: widow-orphan; tab-stops: 45.0pt; text-align: left; text-autospace: none; text-indent: -.25in;">
<span style="color: #92d050; font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="15" /><span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="height: 159px; left: 0px; margin-left: 294px; margin-top: 5px; mso-ignore: vglayout; position: absolute; width: 159px; z-index: -25;"><img alt="images" height="159" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image025.jpg" width="159" /></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Toiletries<span style="mso-tab-count: 1;"> </span></span></div>
<div align="left" class="MsoNormal" style="margin-left: 60.0pt; mso-layout-grid-align: none; mso-list: l0 level1 lfo7; mso-pagination: widow-orphan; tab-stops: 45.0pt; text-align: left; text-autospace: none; text-indent: -.25in;">
<span style="color: #92d050; font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="15" /><span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Books & Stationery items<span style="mso-tab-count: 1;"> </span></span></div>
<div align="left" class="MsoNormal" style="margin-left: 60.0pt; mso-layout-grid-align: none; mso-list: l0 level1 lfo7; mso-pagination: widow-orphan; tab-stops: 45.0pt; text-align: left; text-autospace: none; text-indent: -.25in;">
<span style="color: #92d050; font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="15" /><span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="height: 108px; left: 0px; margin-left: 490px; margin-top: 3px; mso-ignore: vglayout; position: absolute; width: 136px; z-index: 5;"><img alt="imagescrk3" height="108" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image027.jpg" width="136" /></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Pharmacy<span style="mso-tab-count: 1;"> </span></span></div>
<div align="left" class="MsoNormal" style="margin-left: 60.0pt; mso-layout-grid-align: none; mso-list: l0 level1 lfo7; mso-pagination: widow-orphan; tab-stops: 45.0pt; text-align: left; text-autospace: none; text-indent: -.25in;">
<span style="color: #92d050; font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="15" /><span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Electrical/Electronic Produsts</span></div>
<div align="left" class="MsoNormal" style="margin-left: 60.0pt; mso-layout-grid-align: none; mso-list: l0 level1 lfo7; mso-pagination: widow-orphan; tab-stops: 45.0pt; text-align: left; text-autospace: none; text-indent: -.25in;">
<span style="color: #92d050; font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="15" /><span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Other general items <span style="mso-tab-count: 1;"> </span></span></div>
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<br /></div>
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<br /></div>
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<br /></div>
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<br /></div>
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<br /></div>
<div align="left" class="MsoNormal" style="margin-left: .3in; mso-list: l3 level2 lfo10; text-align: left; text-indent: -.3in;">
<b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 16.0pt; mso-bidi-font-family: Cambria; mso-bidi-font-size: 20.0pt; mso-fareast-font-family: Cambria; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">4.3.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><span style="height: 119px; left: 0px; margin-left: 381px; margin-top: 26px; mso-ignore: vglayout; position: absolute; width: 116px; z-index: 7;"><img alt="imagesgrm" height="119" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image029.jpg" width="116" /></span><span style="height: 103px; left: 0px; margin-left: 505px; margin-top: 32px; mso-ignore: vglayout; position: absolute; width: 112px; z-index: 8;"><img alt="imagessh2" height="103" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image031.jpg" width="112" /></span><b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 16.0pt; mso-bidi-font-size: 20.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">LifeStyle </span></b></div>
<div align="left" class="MsoNormal" style="margin-left: 42.0pt; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">This zone
will consist of items related to fashion </span></div>
<div align="left" class="MsoNormal" style="margin-left: 42.0pt; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">and home
furnishing. It will occupy space of 22% </span></div>
<div align="left" class="MsoNormal" style="margin-left: 42.0pt; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">to the
whole. It will consist of the following </span></div>
<div align="left" class="MsoNormal" style="margin-left: 42.0pt; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">items:</span></div>
<div align="left" class="MsoNormal" style="margin-left: 42.0pt; mso-layout-grid-align: none; mso-pagination: widow-orphan; tab-stops: 27.0pt; text-align: left; text-autospace: none;">
<br /></div>
<div align="left" class="MsoNormal" style="margin-left: 60.0pt; mso-layout-grid-align: none; mso-list: l0 level1 lfo7; mso-pagination: widow-orphan; tab-stops: 45.0pt; text-align: left; text-autospace: none; text-indent: -.25in;">
<span style="color: #92d050; font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="15" /><span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="height: 110px; left: 0px; margin-left: 385px; margin-top: 9px; mso-ignore: vglayout; position: absolute; width: 110px; z-index: 9;"><img alt="imagescsmt" height="110" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image033.jpg" width="110" /></span><span style="height: 112px; left: 0px; margin-left: 506px; margin-top: 8px; mso-ignore: vglayout; position: absolute; width: 112px; z-index: 10;"><img alt="imagesfrn" height="112" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image035.jpg" width="112" /></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Garments
<span style="mso-tab-count: 2;"> </span></span></div>
<div align="left" class="MsoNormal" style="margin-left: 60.0pt; mso-layout-grid-align: none; mso-list: l0 level1 lfo7; mso-pagination: widow-orphan; tab-stops: 45.0pt; text-align: left; text-autospace: none; text-indent: -.25in;">
<span style="color: #92d050; font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="15" /><span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Footwear <span style="mso-tab-count: 2;"> </span></span></div>
<div align="left" class="MsoNormal" style="margin-left: 60.0pt; mso-layout-grid-align: none; mso-list: l0 level1 lfo7; mso-pagination: widow-orphan; tab-stops: 45.0pt; text-align: left; text-autospace: none; text-indent: -.25in;">
<span style="color: #92d050; font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="15" /><span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Cosmetics and jewellery <span style="mso-tab-count: 2;"> </span></span></div>
<div align="left" class="MsoNormal" style="margin-left: 60.0pt; mso-layout-grid-align: none; mso-list: l0 level1 lfo7; mso-pagination: widow-orphan; tab-stops: 45.0pt; text-align: left; text-autospace: none; text-indent: -.25in;">
<span style="color: #92d050; font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="15" /><span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Home Furnishing (bedsheets, curtains etc.)</span></div>
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<br /></div>
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<br /></div>
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<br /></div>
<div align="left" class="MsoNormal" style="margin-left: .3in; mso-list: l3 level2 lfo10; text-align: left; text-indent: -.3in;">
<b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 16.0pt; mso-bidi-font-family: Cambria; mso-bidi-font-size: 20.0pt; mso-fareast-font-family: Cambria; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">4.4.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 16.0pt; mso-bidi-font-size: 20.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">FunLand</span></b></div>
<div align="left" class="MsoNormal" style="margin-left: 42.0pt; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">A
separate zone designed specifically for children & teenagers. </span></div>
<div align="left" class="MsoNormal" style="margin-left: 42.0pt; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">The
main purpose is to attract customers towards the </span></div>
<div align="left" class="MsoNormal" style="margin-left: 42.0pt; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="height: 133px; left: 0px; margin-left: 445px; margin-top: 18px; mso-ignore: vglayout; position: absolute; width: 184px; z-index: -28;"><img height="133" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image037.gif" width="184" /></span><span style="height: 121px; left: 0px; margin-left: 309px; margin-top: 18px; mso-ignore: vglayout; position: absolute; width: 144px; z-index: -16;"><img alt="imagespln" height="121" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image039.jpg" width="144" /></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">store
by providing them full of fun activities.</span></div>
<div align="left" class="MsoNormal" style="margin-left: 42.0pt; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">It
will occupy space of 13% to the whole. </span></div>
<div align="left" class="MsoNormal" style="margin-left: 42.0pt; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">It
will consist of the following items:</span></div>
<div align="left" class="MsoNormal" style="margin-left: 42.0pt; mso-layout-grid-align: none; mso-pagination: widow-orphan; tab-stops: 27.0pt; text-align: left; text-autospace: none;">
<br /></div>
<div align="left" class="MsoNormal" style="margin-left: 60.0pt; mso-layout-grid-align: none; mso-list: l0 level1 lfo7; mso-pagination: widow-orphan; tab-stops: 45.0pt; text-align: left; text-autospace: none; text-indent: -.25in;">
<span style="color: #92d050; font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="15" /><span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Audio/Video Centre<span style="mso-tab-count: 2;"> </span></span></div>
<div align="left" class="MsoNormal" style="margin-left: 60.0pt; mso-layout-grid-align: none; mso-list: l0 level1 lfo7; mso-pagination: widow-orphan; tab-stops: 45.0pt; text-align: left; text-autospace: none; text-indent: -.25in;">
<span style="color: #92d050; font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="15" /><span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Toys World<span style="mso-tab-count: 2;"> </span></span></div>
<div align="left" class="MsoNormal" style="margin-left: 60.0pt; mso-layout-grid-align: none; mso-list: l0 level1 lfo7; mso-pagination: widow-orphan; tab-stops: 45.0pt; text-align: left; text-autospace: none; text-indent: -.25in;">
<span style="color: #92d050; font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="15" /><span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Gifts Shop<span style="mso-tab-count: 1;"> </span></span></div>
<div align="left" class="MsoNormal" style="margin-left: 60.0pt; mso-layout-grid-align: none; mso-list: l0 level1 lfo7; mso-pagination: widow-orphan; tab-stops: 45.0pt; text-align: left; text-autospace: none; text-indent: -.25in;">
<span style="color: #92d050; font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="15" /><span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="height: 103px; left: 0px; margin-left: 300px; margin-top: 9px; mso-ignore: vglayout; position: absolute; width: 150px; z-index: 12;"><img alt="accessories" height="103" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image041.jpg" width="150" /></span><span style="height: 104px; left: 0px; margin-left: 466px; margin-top: 6px; mso-ignore: vglayout; position: absolute; width: 142px; z-index: 11;"><img alt="imagesbr" height="104" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image043.jpg" width="142" /></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Play
Land<span style="mso-tab-count: 1;"> </span></span></div>
<div align="left" class="MsoNormal" style="margin-left: 60.0pt; mso-layout-grid-align: none; mso-list: l0 level1 lfo7; mso-pagination: widow-orphan; tab-stops: 45.0pt; text-align: left; text-autospace: none; text-indent: -.25in;">
<span style="color: #92d050; font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.gif" width="15" /><span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Light Delight (Snacks bar)<span style="mso-tab-count: 1;"> </span></span></div>
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<br /></div>
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<br /></div>
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Cambria","serif"; font-size: 18.5pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 12.0pt; mso-bidi-language: AR-SA; mso-fareast-font-family: Batang; mso-fareast-language: ZH-CN; mso-font-kerning: 1.0pt;"><br clear="all" style="page-break-before: always;" />
</span></b>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-list: l12 level1 lfo1; tab-stops: list .5in; text-align: left; text-indent: -.5in;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Cambria","serif"; font-size: 18.0pt; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria;"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Cambria","serif"; font-size: 18.0pt; mso-fareast-font-family: Batang;">MARKET SEGMENTATION</span></b></div>
<div class="MsoBodyTextIndent2" style="line-height: normal; margin-left: .5in;">
<span style="font-size: 12.0pt;">Most of the businesses organizations today recognize
that they cannot appeal to all buyers in the marketplace or at least not to all
buyers in the same way. Buyers are too numerous, too widely scattered, and too
varied in their needs and buying practices. Thus, the organizations have moved
away from mass marketing and towards target marketing – identifying market
segments, selecting one or more of them and developing marketing strategies as
well. Market segmentation refers to dividing a market into distinct groups of
buyers on the basis of needs, characteristics, or behavior, who might require
separate products or Marketing mixes.</span></div>
<div align="left" class="MsoNormal" style="line-height: 6.0pt; margin-left: .5in; mso-line-height-rule: exactly; text-align: left;">
<br /></div>
<div class="MsoBodyTextIndent2" style="line-height: normal; margin-left: .5in;">
<span style="font-size: 12.0pt;">We also segmented our market on the basis of some
characteristics or attributes of our customer for our project. Here is the
detail of these attributes.</span></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-list: l17 level2 lfo11; text-align: left; text-indent: -.5in;">
<b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-family: Cambria; mso-bidi-font-size: 20.0pt; mso-fareast-font-family: Cambria; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">5.1.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-size: 20.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Geographic
Segmentation (Karachi)</span></b></div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoTableMediumShading1Accent2" style="border-collapse: collapse; border: none; margin-left: 41.4pt; mso-border-alt: double #0B5294 1.5pt; mso-border-insideh-themecolor: accent1; mso-border-insideh-themeshade: 191; mso-border-insideh: .75pt solid #0B5294; mso-border-insidev-themecolor: accent1; mso-border-insidev-themeshade: 191; mso-border-insidev: .75pt solid #0B5294; mso-border-themecolor: accent1; mso-border-themeshade: 191; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-yfti-tbllook: 1184;">
<tbody>
<tr style="height: 22.6pt; mso-yfti-firstrow: yes; mso-yfti-irow: -1;">
<td style="background: #009DD9; border-bottom: solid 1.0pt; border-color: #0B5294; border-left: double 1.5pt; border-right: solid 1.0pt; border-top: double 1.5pt; height: 22.6pt; mso-background-themecolor: accent2; mso-border-bottom-alt: solid .75pt; mso-border-color-alt: #0B5294; mso-border-left-alt: double 1.5pt; mso-border-right-alt: solid .75pt; mso-border-themecolor: accent1; mso-border-themeshade: 191; mso-border-top-alt: double 1.5pt; padding: 0in 5.4pt 0in 5.4pt; width: 130.5pt;" width="174">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; mso-yfti-cnfc: 5; text-align: center; text-autospace: none;">
<span style="color: white; font-size: 12.0pt; mso-bidi-font-weight: bold; mso-themecolor: background1;">Area</span></div>
</td>
<td style="background: #009DD9; border-bottom: solid #0B5294 1.0pt; border-left: none; border-right: double #0B5294 1.5pt; border-top: double #0B5294 1.5pt; height: 22.6pt; mso-background-themecolor: accent2; mso-border-bottom-alt: solid .75pt; mso-border-bottom-themecolor: accent1; mso-border-bottom-themeshade: 191; mso-border-color-alt: #0B5294; mso-border-left-alt: solid #0B5294 .75pt; mso-border-left-alt: solid .75pt; mso-border-left-themecolor: accent1; mso-border-left-themeshade: 191; mso-border-right-alt: double 1.5pt; mso-border-right-themecolor: accent1; mso-border-right-themeshade: 191; mso-border-themecolor: accent1; mso-border-themeshade: 191; mso-border-top-alt: double 1.5pt; mso-border-top-themecolor: accent1; mso-border-top-themeshade: 191; padding: 0in 5.4pt 0in 5.4pt; width: 315.0pt;" width="420">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; mso-yfti-cnfc: 1; text-align: center; text-autospace: none;">
<span style="color: white; font-size: 12.0pt; mso-bidi-font-weight: bold; mso-themecolor: background1;">Segments</span></div>
</td>
</tr>
<tr style="height: 22.65pt; mso-yfti-irow: 0;">
<td style="background: #B6EAFF; border-bottom: solid #0B5294 1.0pt; border-left: double #0B5294 1.5pt; border-right: solid #0B5294 1.0pt; border-top: none; height: 22.65pt; mso-background-themecolor: accent2; mso-background-themetint: 63; mso-border-alt: solid #0B5294 .75pt; mso-border-bottom-themecolor: accent1; mso-border-bottom-themeshade: 191; mso-border-left-alt: double #0B5294 1.5pt; mso-border-left-themecolor: accent1; mso-border-left-themecolor: accent1; mso-border-left-themeshade: 191; mso-border-left-themeshade: 191; mso-border-right-themecolor: accent1; mso-border-right-themeshade: 191; mso-border-themecolor: accent1; mso-border-themeshade: 191; mso-border-top-alt: solid #0B5294 .75pt; mso-border-top-themecolor: accent1; mso-border-top-themeshade: 191; padding: 0in 5.4pt 0in 5.4pt; width: 130.5pt;" width="174">
<div align="left" class="MsoListParagraphCxSpFirst" style="margin-left: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: widow-orphan; mso-yfti-cnfc: 68; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-bidi-font-weight: bold; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">University
Road</span></div>
</td>
<td style="background: #B6EAFF; border-bottom: solid #0B5294 1.0pt; border-left: none; border-right: double #0B5294 1.5pt; border-top: none; height: 22.65pt; mso-background-themecolor: accent2; mso-background-themetint: 63; mso-border-alt: solid #0B5294 .75pt; mso-border-bottom-themecolor: accent1; mso-border-bottom-themeshade: 191; mso-border-left-alt: solid #0B5294 .75pt; mso-border-left-themecolor: accent1; mso-border-left-themeshade: 191; mso-border-right-alt: double #0B5294 1.5pt; mso-border-right-themecolor: accent1; mso-border-right-themecolor: accent1; mso-border-right-themeshade: 191; mso-border-right-themeshade: 191; mso-border-themecolor: accent1; mso-border-themeshade: 191; mso-border-top-alt: solid #0B5294 .75pt; mso-border-top-themecolor: accent1; mso-border-top-themeshade: 191; padding: 0in 5.4pt 0in 5.4pt; width: 315.0pt;" width="420">
<div class="MsoListParagraphCxSpLast" style="margin-left: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: widow-orphan; mso-yfti-cnfc: 64; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">PIB Colony, Al-Hilal Society, Gulshan-eIqbal,
Hassan Square.</span></div>
</td>
</tr>
<tr style="height: 20.4pt; mso-yfti-irow: 1;">
<td style="border-bottom: solid #0B5294 1.0pt; border-left: double #0B5294 1.5pt; border-right: solid #0B5294 1.0pt; border-top: none; height: 20.4pt; mso-border-alt: solid #0B5294 .75pt; mso-border-bottom-themecolor: accent1; mso-border-bottom-themeshade: 191; mso-border-left-alt: double #0B5294 1.5pt; mso-border-left-themecolor: accent1; mso-border-left-themecolor: accent1; mso-border-left-themeshade: 191; mso-border-left-themeshade: 191; mso-border-right-themecolor: accent1; mso-border-right-themeshade: 191; mso-border-themecolor: accent1; mso-border-themeshade: 191; mso-border-top-alt: solid #0B5294 .75pt; mso-border-top-themecolor: accent1; mso-border-top-themeshade: 191; padding: 0in 5.4pt 0in 5.4pt; width: 130.5pt;" width="174">
<div align="left" class="MsoListParagraphCxSpFirst" style="margin-left: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: widow-orphan; mso-yfti-cnfc: 132; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-bidi-font-weight: bold; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Gulistan-e-Johr</span></div>
</td>
<td style="border-bottom: solid #0B5294 1.0pt; border-left: none; border-right: double #0B5294 1.5pt; border-top: none; height: 20.4pt; mso-border-alt: solid #0B5294 .75pt; mso-border-bottom-themecolor: accent1; mso-border-bottom-themeshade: 191; mso-border-left-alt: solid #0B5294 .75pt; mso-border-left-themecolor: accent1; mso-border-left-themeshade: 191; mso-border-right-alt: double #0B5294 1.5pt; mso-border-right-themecolor: accent1; mso-border-right-themecolor: accent1; mso-border-right-themeshade: 191; mso-border-right-themeshade: 191; mso-border-themecolor: accent1; mso-border-themeshade: 191; mso-border-top-alt: solid #0B5294 .75pt; mso-border-top-themecolor: accent1; mso-border-top-themeshade: 191; padding: 0in 5.4pt 0in 5.4pt; width: 315.0pt;" width="420">
<div class="MsoListParagraphCxSpLast" style="margin-left: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: widow-orphan; mso-yfti-cnfc: 128; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Gulistan-e-Johr, Abul-Hassan Asfahani road,
Safoora Goth.</span></div>
</td>
</tr>
<tr style="height: 22.6pt; mso-yfti-irow: 2;">
<td style="background: #B6EAFF; border-bottom: solid #0B5294 1.0pt; border-left: double #0B5294 1.5pt; border-right: solid #0B5294 1.0pt; border-top: none; height: 22.6pt; mso-background-themecolor: accent2; mso-background-themetint: 63; mso-border-alt: solid #0B5294 .75pt; mso-border-bottom-themecolor: accent1; mso-border-bottom-themeshade: 191; mso-border-left-alt: double #0B5294 1.5pt; mso-border-left-themecolor: accent1; mso-border-left-themecolor: accent1; mso-border-left-themeshade: 191; mso-border-left-themeshade: 191; mso-border-right-themecolor: accent1; mso-border-right-themeshade: 191; mso-border-themecolor: accent1; mso-border-themeshade: 191; mso-border-top-alt: solid #0B5294 .75pt; mso-border-top-themecolor: accent1; mso-border-top-themeshade: 191; padding: 0in 5.4pt 0in 5.4pt; width: 130.5pt;" width="174">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; mso-yfti-cnfc: 68; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-bidi-font-weight: bold;">Jamshed Town</span></div>
</td>
<td style="background: #B6EAFF; border-bottom: solid #0B5294 1.0pt; border-left: none; border-right: double #0B5294 1.5pt; border-top: none; height: 22.6pt; mso-background-themecolor: accent2; mso-background-themetint: 63; mso-border-alt: solid #0B5294 .75pt; mso-border-bottom-themecolor: accent1; mso-border-bottom-themeshade: 191; mso-border-left-alt: solid #0B5294 .75pt; mso-border-left-themecolor: accent1; mso-border-left-themeshade: 191; mso-border-right-alt: double #0B5294 1.5pt; mso-border-right-themecolor: accent1; mso-border-right-themecolor: accent1; mso-border-right-themeshade: 191; mso-border-right-themeshade: 191; mso-border-themecolor: accent1; mso-border-themeshade: 191; mso-border-top-alt: solid #0B5294 .75pt; mso-border-top-themecolor: accent1; mso-border-top-themeshade: 191; padding: 0in 5.4pt 0in 5.4pt; width: 315.0pt;" width="420">
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; mso-yfti-cnfc: 64; text-autospace: none;">
<span style="font-size: 12.0pt;">PECHS,
Garden East, Mehmoodabad, Manzoor Colony, Akhtar Colony.</span></div>
</td>
</tr>
<tr style="height: 18.15pt; mso-yfti-irow: 3;">
<td style="border-bottom: solid #0B5294 1.0pt; border-left: double #0B5294 1.5pt; border-right: solid #0B5294 1.0pt; border-top: none; height: 18.15pt; mso-border-alt: solid #0B5294 .75pt; mso-border-bottom-themecolor: accent1; mso-border-bottom-themeshade: 191; mso-border-left-alt: double #0B5294 1.5pt; mso-border-left-themecolor: accent1; mso-border-left-themecolor: accent1; mso-border-left-themeshade: 191; mso-border-left-themeshade: 191; mso-border-right-themecolor: accent1; mso-border-right-themeshade: 191; mso-border-themecolor: accent1; mso-border-themeshade: 191; mso-border-top-alt: solid #0B5294 .75pt; mso-border-top-themecolor: accent1; mso-border-top-themeshade: 191; padding: 0in 5.4pt 0in 5.4pt; width: 130.5pt;" width="174">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; mso-yfti-cnfc: 132; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-bidi-font-weight: bold;">Liaqtabad Town</span></div>
</td>
<td style="border-bottom: solid #0B5294 1.0pt; border-left: none; border-right: double #0B5294 1.5pt; border-top: none; height: 18.15pt; mso-border-alt: solid #0B5294 .75pt; mso-border-bottom-themecolor: accent1; mso-border-bottom-themeshade: 191; mso-border-left-alt: solid #0B5294 .75pt; mso-border-left-themecolor: accent1; mso-border-left-themeshade: 191; mso-border-right-alt: double #0B5294 1.5pt; mso-border-right-themecolor: accent1; mso-border-right-themecolor: accent1; mso-border-right-themeshade: 191; mso-border-right-themeshade: 191; mso-border-themecolor: accent1; mso-border-themeshade: 191; mso-border-top-alt: solid #0B5294 .75pt; mso-border-top-themecolor: accent1; mso-border-top-themeshade: 191; padding: 0in 5.4pt 0in 5.4pt; width: 315.0pt;" width="420">
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; mso-yfti-cnfc: 128; text-autospace: none;">
<span style="font-size: 12.0pt;">Qasimabad,
Nazimabad-1, Rizvia Colony, Liaqtabad</span></div>
</td>
</tr>
<tr style="height: 20.85pt; mso-yfti-irow: 4;">
<td style="background: #B6EAFF; border-bottom: solid #0B5294 1.0pt; border-left: double #0B5294 1.5pt; border-right: solid #0B5294 1.0pt; border-top: none; height: 20.85pt; mso-background-themecolor: accent2; mso-background-themetint: 63; mso-border-alt: solid #0B5294 .75pt; mso-border-bottom-themecolor: accent1; mso-border-bottom-themeshade: 191; mso-border-left-alt: double #0B5294 1.5pt; mso-border-left-themecolor: accent1; mso-border-left-themecolor: accent1; mso-border-left-themeshade: 191; mso-border-left-themeshade: 191; mso-border-right-themecolor: accent1; mso-border-right-themeshade: 191; mso-border-themecolor: accent1; mso-border-themeshade: 191; mso-border-top-alt: solid #0B5294 .75pt; mso-border-top-themecolor: accent1; mso-border-top-themeshade: 191; padding: 0in 5.4pt 0in 5.4pt; width: 130.5pt;" width="174">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; mso-yfti-cnfc: 68; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-bidi-font-weight: bold; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">North Nazimabad Town </span></div>
</td>
<td style="background: #B6EAFF; border-bottom: solid #0B5294 1.0pt; border-left: none; border-right: double #0B5294 1.5pt; border-top: none; height: 20.85pt; mso-background-themecolor: accent2; mso-background-themetint: 63; mso-border-alt: solid #0B5294 .75pt; mso-border-bottom-themecolor: accent1; mso-border-bottom-themeshade: 191; mso-border-left-alt: solid #0B5294 .75pt; mso-border-left-themecolor: accent1; mso-border-left-themeshade: 191; mso-border-right-alt: double #0B5294 1.5pt; mso-border-right-themecolor: accent1; mso-border-right-themecolor: accent1; mso-border-right-themeshade: 191; mso-border-right-themeshade: 191; mso-border-themecolor: accent1; mso-border-themeshade: 191; mso-border-top-alt: solid #0B5294 .75pt; mso-border-top-themecolor: accent1; mso-border-top-themeshade: 191; padding: 0in 5.4pt 0in 5.4pt; width: 315.0pt;" width="420">
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; mso-yfti-cnfc: 64; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Hydri, Sakhi Hassan,
Bufferzone, Shadman Town.</span></div>
</td>
</tr>
<tr style="height: 18.15pt; mso-yfti-irow: 5; mso-yfti-lastrow: yes;">
<td style="border-bottom: double #0B5294 1.5pt; border-left: double #0B5294 1.5pt; border-right: solid #0B5294 1.0pt; border-top: none; height: 18.15pt; mso-border-bottom-alt: double 1.5pt; mso-border-bottom-themecolor: accent1; mso-border-bottom-themeshade: 191; mso-border-color-alt: #0B5294; mso-border-left-alt: double 1.5pt; mso-border-left-themecolor: accent1; mso-border-left-themeshade: 191; mso-border-right-alt: solid .75pt; mso-border-right-themecolor: accent1; mso-border-right-themeshade: 191; mso-border-themecolor: accent1; mso-border-themeshade: 191; mso-border-top-alt: solid #0B5294 .75pt; mso-border-top-alt: solid .75pt; mso-border-top-themecolor: accent1; mso-border-top-themeshade: 191; padding: 0in 5.4pt 0in 5.4pt; width: 130.5pt;" width="174">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; mso-yfti-cnfc: 132; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-bidi-font-weight: bold; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Gulberg Town</span></div>
</td>
<td style="border-bottom: double #0B5294 1.5pt; border-left: none; border-right: double #0B5294 1.5pt; border-top: none; height: 18.15pt; mso-border-bottom-themecolor: accent1; mso-border-bottom-themeshade: 191; mso-border-left-alt: solid #0B5294 .75pt; mso-border-left-themecolor: accent1; mso-border-left-themeshade: 191; mso-border-right-themecolor: accent1; mso-border-right-themeshade: 191; mso-border-top-alt: solid #0B5294 .75pt; mso-border-top-themecolor: accent1; mso-border-top-themeshade: 191; padding: 0in 5.4pt 0in 5.4pt; width: 315.0pt;" width="420">
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; mso-yfti-cnfc: 128; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Azizabad, Kareemabad, Aisha
Manzil, Water Pump.</span></div>
</td>
</tr>
</tbody></table>
<div align="left" class="MsoListParagraph" style="line-height: 6.0pt; margin-left: 45.0pt; mso-add-space: auto; mso-line-height-rule: exactly; text-align: left;">
<br /></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-list: l17 level2 lfo11; text-align: left; text-indent: -.5in;">
<b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-family: Cambria; mso-bidi-font-size: 20.0pt; mso-fareast-font-family: Cambria; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">5.2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-size: 20.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Demographic
Segmentation</span></b></div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoTableMediumShading1Accent2" style="border-collapse: collapse; border: none; margin-left: 41.4pt; mso-border-alt: double #0B5294 1.5pt; mso-border-insideh-themecolor: accent1; mso-border-insideh-themeshade: 191; mso-border-insideh: .75pt solid #0B5294; mso-border-insidev-themecolor: accent1; mso-border-insidev-themeshade: 191; mso-border-insidev: .75pt solid #0B5294; mso-border-themecolor: accent1; mso-border-themeshade: 191; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-yfti-tbllook: 1184; width: 596px;">
<tbody>
<tr style="height: 18.55pt; mso-yfti-firstrow: yes; mso-yfti-irow: -1;">
<td style="background: #009DD9; border-bottom: solid 1.0pt; border-color: #0B5294; border-left: double 1.5pt; border-right: solid 1.0pt; border-top: double 1.5pt; height: 18.55pt; mso-background-themecolor: accent2; mso-border-bottom-alt: solid .75pt; mso-border-color-alt: #0B5294; mso-border-left-alt: double 1.5pt; mso-border-right-alt: solid .75pt; mso-border-themecolor: accent1; mso-border-themeshade: 191; mso-border-top-alt: double 1.5pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.4pt;" valign="top" width="157">
<div align="center" class="MsoNormal" style="mso-pagination: widow-orphan; mso-yfti-cnfc: 5; text-align: center;">
<span style="color: white; font-size: 12.0pt; mso-bidi-font-weight: bold; mso-themecolor: background1;">Demography</span></div>
</td>
<td style="background: #009DD9; border-bottom: solid #0B5294 1.0pt; border-left: none; border-right: double #0B5294 1.5pt; border-top: double #0B5294 1.5pt; height: 18.55pt; mso-background-themecolor: accent2; mso-border-bottom-alt: solid .75pt; mso-border-bottom-themecolor: accent1; mso-border-bottom-themeshade: 191; mso-border-color-alt: #0B5294; mso-border-left-alt: solid #0B5294 .75pt; mso-border-left-alt: solid .75pt; mso-border-left-themecolor: accent1; mso-border-left-themeshade: 191; mso-border-right-alt: double 1.5pt; mso-border-right-themecolor: accent1; mso-border-right-themeshade: 191; mso-border-themecolor: accent1; mso-border-themeshade: 191; mso-border-top-alt: double 1.5pt; mso-border-top-themecolor: accent1; mso-border-top-themeshade: 191; padding: 0in 5.4pt 0in 5.4pt; width: 329.6pt;" valign="top" width="439">
<div align="center" class="MsoNormal" style="mso-pagination: widow-orphan; mso-yfti-cnfc: 1; text-align: center;">
<span style="color: white; font-size: 12.0pt; mso-bidi-font-weight: bold; mso-themecolor: background1;">Segments</span></div>
</td>
</tr>
<tr style="height: 19.5pt; mso-yfti-irow: 0;">
<td style="background: #B6EAFF; border-bottom: solid #0B5294 1.0pt; border-left: double #0B5294 1.5pt; border-right: solid #0B5294 1.0pt; border-top: none; height: 19.5pt; mso-background-themecolor: accent2; mso-background-themetint: 63; mso-border-alt: solid #0B5294 .75pt; mso-border-bottom-themecolor: accent1; mso-border-bottom-themeshade: 191; mso-border-left-alt: double #0B5294 1.5pt; mso-border-left-themecolor: accent1; mso-border-left-themecolor: accent1; mso-border-left-themeshade: 191; mso-border-left-themeshade: 191; mso-border-right-themecolor: accent1; mso-border-right-themeshade: 191; mso-border-themecolor: accent1; mso-border-themeshade: 191; mso-border-top-alt: solid #0B5294 .75pt; mso-border-top-themecolor: accent1; mso-border-top-themeshade: 191; padding: 0in 5.4pt 0in 5.4pt; width: 117.4pt;" width="157">
<div align="left" class="MsoNormal" style="mso-pagination: widow-orphan; mso-yfti-cnfc: 68; text-align: left;">
<span style="font-size: 12.0pt; mso-bidi-font-weight: bold;">Family
size</span></div>
</td>
<td style="background: #B6EAFF; border-bottom: solid #0B5294 1.0pt; border-left: none; border-right: double #0B5294 1.5pt; border-top: none; height: 19.5pt; mso-background-themecolor: accent2; mso-background-themetint: 63; mso-border-alt: solid #0B5294 .75pt; mso-border-bottom-themecolor: accent1; mso-border-bottom-themeshade: 191; mso-border-left-alt: solid #0B5294 .75pt; mso-border-left-themecolor: accent1; mso-border-left-themeshade: 191; mso-border-right-alt: double #0B5294 1.5pt; mso-border-right-themecolor: accent1; mso-border-right-themecolor: accent1; mso-border-right-themeshade: 191; mso-border-right-themeshade: 191; mso-border-themecolor: accent1; mso-border-themeshade: 191; mso-border-top-alt: solid #0B5294 .75pt; mso-border-top-themecolor: accent1; mso-border-top-themeshade: 191; padding: 0in 5.4pt 0in 5.4pt; width: 329.6pt;" width="439">
<div align="left" class="MsoNormal" style="mso-pagination: widow-orphan; mso-yfti-cnfc: 64; text-align: left;">
<span style="font-size: 12.0pt;">1, 2, 3-5, 5+</span></div>
</td>
</tr>
<tr style="height: 19.5pt; mso-yfti-irow: 1;">
<td style="border-bottom: solid #0B5294 1.0pt; border-left: double #0B5294 1.5pt; border-right: solid #0B5294 1.0pt; border-top: none; height: 19.5pt; mso-border-alt: solid #0B5294 .75pt; mso-border-bottom-themecolor: accent1; mso-border-bottom-themeshade: 191; mso-border-left-alt: double #0B5294 1.5pt; mso-border-left-themecolor: accent1; mso-border-left-themecolor: accent1; mso-border-left-themeshade: 191; mso-border-left-themeshade: 191; mso-border-right-themecolor: accent1; mso-border-right-themeshade: 191; mso-border-themecolor: accent1; mso-border-themeshade: 191; mso-border-top-alt: solid #0B5294 .75pt; mso-border-top-themecolor: accent1; mso-border-top-themeshade: 191; padding: 0in 5.4pt 0in 5.4pt; width: 117.4pt;" width="157">
<div align="left" class="MsoNormal" style="mso-pagination: widow-orphan; mso-yfti-cnfc: 132; text-align: left;">
<span style="font-size: 12.0pt; mso-bidi-font-weight: bold;">Family
system</span></div>
</td>
<td style="border-bottom: solid #0B5294 1.0pt; border-left: none; border-right: double #0B5294 1.5pt; border-top: none; height: 19.5pt; mso-border-alt: solid #0B5294 .75pt; mso-border-bottom-themecolor: accent1; mso-border-bottom-themeshade: 191; mso-border-left-alt: solid #0B5294 .75pt; mso-border-left-themecolor: accent1; mso-border-left-themeshade: 191; mso-border-right-alt: double #0B5294 1.5pt; mso-border-right-themecolor: accent1; mso-border-right-themecolor: accent1; mso-border-right-themeshade: 191; mso-border-right-themeshade: 191; mso-border-themecolor: accent1; mso-border-themeshade: 191; mso-border-top-alt: solid #0B5294 .75pt; mso-border-top-themecolor: accent1; mso-border-top-themeshade: 191; padding: 0in 5.4pt 0in 5.4pt; width: 329.6pt;" width="439">
<div align="left" class="MsoNormal" style="mso-pagination: widow-orphan; mso-yfti-cnfc: 128; text-align: left;">
<span style="font-size: 12.0pt;">Single, individual
families, joint families</span></div>
</td>
</tr>
<tr style="height: 18.55pt; mso-yfti-irow: 2;">
<td style="background: #B6EAFF; border-bottom: solid #0B5294 1.0pt; border-left: double #0B5294 1.5pt; border-right: solid #0B5294 1.0pt; border-top: none; height: 18.55pt; mso-background-themecolor: accent2; mso-background-themetint: 63; mso-border-alt: solid #0B5294 .75pt; mso-border-bottom-themecolor: accent1; mso-border-bottom-themeshade: 191; mso-border-left-alt: double #0B5294 1.5pt; mso-border-left-themecolor: accent1; mso-border-left-themecolor: accent1; mso-border-left-themeshade: 191; mso-border-left-themeshade: 191; mso-border-right-themecolor: accent1; mso-border-right-themeshade: 191; mso-border-themecolor: accent1; mso-border-themeshade: 191; mso-border-top-alt: solid #0B5294 .75pt; mso-border-top-themecolor: accent1; mso-border-top-themeshade: 191; padding: 0in 5.4pt 0in 5.4pt; width: 117.4pt;" width="157">
<div align="left" class="MsoNormal" style="mso-pagination: widow-orphan; mso-yfti-cnfc: 68; text-align: left;">
<span style="font-size: 12.0pt; mso-bidi-font-weight: bold;">Income
</span></div>
</td>
<td style="background: #B6EAFF; border-bottom: solid #0B5294 1.0pt; border-left: none; border-right: double #0B5294 1.5pt; border-top: none; height: 18.55pt; mso-background-themecolor: accent2; mso-background-themetint: 63; mso-border-alt: solid #0B5294 .75pt; mso-border-bottom-themecolor: accent1; mso-border-bottom-themeshade: 191; mso-border-left-alt: solid #0B5294 .75pt; mso-border-left-themecolor: accent1; mso-border-left-themeshade: 191; mso-border-right-alt: double #0B5294 1.5pt; mso-border-right-themecolor: accent1; mso-border-right-themecolor: accent1; mso-border-right-themeshade: 191; mso-border-right-themeshade: 191; mso-border-themecolor: accent1; mso-border-themeshade: 191; mso-border-top-alt: solid #0B5294 .75pt; mso-border-top-themecolor: accent1; mso-border-top-themeshade: 191; padding: 0in 5.4pt 0in 5.4pt; width: 329.6pt;" width="439">
<div align="left" class="MsoNormal" style="mso-pagination: widow-orphan; mso-yfti-cnfc: 64; text-align: left;">
<span style="font-size: 12.0pt;">Below 15,000; 15,000-40,000;
40,000-80,000; 80,000+. </span></div>
</td>
</tr>
<tr style="height: 18.55pt; mso-yfti-irow: 3;">
<td style="border-bottom: solid #0B5294 1.0pt; border-left: double #0B5294 1.5pt; border-right: solid #0B5294 1.0pt; border-top: none; height: 18.55pt; mso-border-alt: solid #0B5294 .75pt; mso-border-bottom-themecolor: accent1; mso-border-bottom-themeshade: 191; mso-border-left-alt: double #0B5294 1.5pt; mso-border-left-themecolor: accent1; mso-border-left-themecolor: accent1; mso-border-left-themeshade: 191; mso-border-left-themeshade: 191; mso-border-right-themecolor: accent1; mso-border-right-themeshade: 191; mso-border-themecolor: accent1; mso-border-themeshade: 191; mso-border-top-alt: solid #0B5294 .75pt; mso-border-top-themecolor: accent1; mso-border-top-themeshade: 191; padding: 0in 5.4pt 0in 5.4pt; width: 117.4pt;" width="157">
<div align="left" class="MsoNormal" style="mso-pagination: widow-orphan; mso-yfti-cnfc: 132; text-align: left;">
<span style="font-size: 12.0pt; mso-bidi-font-weight: bold;">Population
Density</span></div>
</td>
<td style="border-bottom: solid #0B5294 1.0pt; border-left: none; border-right: double #0B5294 1.5pt; border-top: none; height: 18.55pt; mso-border-alt: solid #0B5294 .75pt; mso-border-bottom-themecolor: accent1; mso-border-bottom-themeshade: 191; mso-border-left-alt: solid #0B5294 .75pt; mso-border-left-themecolor: accent1; mso-border-left-themeshade: 191; mso-border-right-alt: double #0B5294 1.5pt; mso-border-right-themecolor: accent1; mso-border-right-themecolor: accent1; mso-border-right-themeshade: 191; mso-border-right-themeshade: 191; mso-border-themecolor: accent1; mso-border-themeshade: 191; mso-border-top-alt: solid #0B5294 .75pt; mso-border-top-themecolor: accent1; mso-border-top-themeshade: 191; padding: 0in 5.4pt 0in 5.4pt; width: 329.6pt;" width="439">
<div align="left" class="MsoNormal" style="mso-pagination: widow-orphan; mso-yfti-cnfc: 128; text-align: left;">
<span style="font-size: 12.0pt;">Low, average normal, highly
populated.</span></div>
</td>
</tr>
<tr style="height: 18.55pt; mso-yfti-irow: 4;">
<td style="background: #B6EAFF; border-bottom: solid #0B5294 1.0pt; border-left: double #0B5294 1.5pt; border-right: solid #0B5294 1.0pt; border-top: none; height: 18.55pt; mso-background-themecolor: accent2; mso-background-themetint: 63; mso-border-alt: solid #0B5294 .75pt; mso-border-bottom-themecolor: accent1; mso-border-bottom-themeshade: 191; mso-border-left-alt: double #0B5294 1.5pt; mso-border-left-themecolor: accent1; mso-border-left-themecolor: accent1; mso-border-left-themeshade: 191; mso-border-left-themeshade: 191; mso-border-right-themecolor: accent1; mso-border-right-themeshade: 191; mso-border-themecolor: accent1; mso-border-themeshade: 191; mso-border-top-alt: solid #0B5294 .75pt; mso-border-top-themecolor: accent1; mso-border-top-themeshade: 191; padding: 0in 5.4pt 0in 5.4pt; width: 117.4pt;" width="157">
<div align="left" class="MsoNormal" style="mso-pagination: widow-orphan; mso-yfti-cnfc: 68; text-align: left;">
<span style="font-size: 12.0pt; mso-bidi-font-weight: bold;">Occupation</span></div>
</td>
<td style="background: #B6EAFF; border-bottom: solid #0B5294 1.0pt; border-left: none; border-right: double #0B5294 1.5pt; border-top: none; height: 18.55pt; mso-background-themecolor: accent2; mso-background-themetint: 63; mso-border-alt: solid #0B5294 .75pt; mso-border-bottom-themecolor: accent1; mso-border-bottom-themeshade: 191; mso-border-left-alt: solid #0B5294 .75pt; mso-border-left-themecolor: accent1; mso-border-left-themeshade: 191; mso-border-right-alt: double #0B5294 1.5pt; mso-border-right-themecolor: accent1; mso-border-right-themecolor: accent1; mso-border-right-themeshade: 191; mso-border-right-themeshade: 191; mso-border-themecolor: accent1; mso-border-themeshade: 191; mso-border-top-alt: solid #0B5294 .75pt; mso-border-top-themecolor: accent1; mso-border-top-themeshade: 191; padding: 0in 5.4pt 0in 5.4pt; width: 329.6pt;" width="439">
<div align="left" class="MsoNormal" style="mso-pagination: widow-orphan; mso-yfti-cnfc: 64; text-align: left;">
<span style="font-size: 12.0pt;">Sole proprietors, clerical,
managers, officials, unemployed.</span></div>
</td>
</tr>
<tr style="height: 19.5pt; mso-yfti-irow: 5; mso-yfti-lastrow: yes;">
<td style="border-bottom: double #0B5294 1.5pt; border-left: double #0B5294 1.5pt; border-right: solid #0B5294 1.0pt; border-top: none; height: 19.5pt; mso-border-bottom-alt: double 1.5pt; mso-border-bottom-themecolor: accent1; mso-border-bottom-themeshade: 191; mso-border-color-alt: #0B5294; mso-border-left-alt: double 1.5pt; mso-border-left-themecolor: accent1; mso-border-left-themeshade: 191; mso-border-right-alt: solid .75pt; mso-border-right-themecolor: accent1; mso-border-right-themeshade: 191; mso-border-themecolor: accent1; mso-border-themeshade: 191; mso-border-top-alt: solid #0B5294 .75pt; mso-border-top-alt: solid .75pt; mso-border-top-themecolor: accent1; mso-border-top-themeshade: 191; padding: 0in 5.4pt 0in 5.4pt; width: 117.4pt;" width="157">
<div align="left" class="MsoNormal" style="mso-pagination: widow-orphan; mso-yfti-cnfc: 132; text-align: left;">
<span style="font-size: 12.0pt; mso-bidi-font-weight: bold;">Education</span></div>
</td>
<td style="border-bottom: double #0B5294 1.5pt; border-left: none; border-right: double #0B5294 1.5pt; border-top: none; height: 19.5pt; mso-border-bottom-themecolor: accent1; mso-border-bottom-themeshade: 191; mso-border-left-alt: solid #0B5294 .75pt; mso-border-left-themecolor: accent1; mso-border-left-themeshade: 191; mso-border-right-themecolor: accent1; mso-border-right-themeshade: 191; mso-border-top-alt: solid #0B5294 .75pt; mso-border-top-themecolor: accent1; mso-border-top-themeshade: 191; padding: 0in 5.4pt 0in 5.4pt; width: 329.6pt;" width="439">
<div align="left" class="MsoNormal" style="mso-pagination: widow-orphan; mso-yfti-cnfc: 128; text-align: left;">
<span style="font-size: 12.0pt;">Under metric,
undergraduates, graduates, postgraduates.</span></div>
</td>
</tr>
</tbody></table>
<div align="left" class="MsoListParagraph" style="line-height: 6.0pt; margin-left: 45.0pt; mso-add-space: auto; mso-line-height-rule: exactly; text-align: left;">
<br /></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-list: l17 level2 lfo11; text-align: left; text-indent: -.5in;">
<b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-family: Cambria; mso-bidi-font-size: 20.0pt; mso-fareast-font-family: Cambria; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">5.3.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-size: 20.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Psychographics</span></b></div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoTableMediumShading1Accent2" style="border-collapse: collapse; border: none; margin-left: 41.4pt; mso-border-alt: double #0B5294 1.5pt; mso-border-insideh-themecolor: accent1; mso-border-insideh-themeshade: 191; mso-border-insideh: .75pt solid #0B5294; mso-border-insidev-themecolor: accent1; mso-border-insidev-themeshade: 191; mso-border-insidev: .75pt solid #0B5294; mso-border-themecolor: accent1; mso-border-themeshade: 191; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-yfti-tbllook: 1184;">
<tbody>
<tr style="height: 19.65pt; mso-yfti-firstrow: yes; mso-yfti-irow: -1;">
<td style="background: #009DD9; border-bottom: solid 1.0pt; border-color: #0B5294; border-left: double 1.5pt; border-right: solid 1.0pt; border-top: double 1.5pt; height: 19.65pt; mso-background-themecolor: accent2; mso-border-bottom-alt: solid .75pt; mso-border-color-alt: #0B5294; mso-border-left-alt: double 1.5pt; mso-border-right-alt: solid .75pt; mso-border-themecolor: accent1; mso-border-themeshade: 191; mso-border-top-alt: double 1.5pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="top" width="156">
<div align="center" class="MsoNormal" style="mso-pagination: widow-orphan; mso-yfti-cnfc: 5; text-align: center;">
<span style="color: white; font-size: 12.0pt; mso-bidi-font-weight: bold; mso-themecolor: background1;">Demography</span></div>
</td>
<td style="background: #009DD9; border-bottom: solid #0B5294 1.0pt; border-left: none; border-right: double #0B5294 1.5pt; border-top: double #0B5294 1.5pt; height: 19.65pt; mso-background-themecolor: accent2; mso-border-bottom-alt: solid .75pt; mso-border-bottom-themecolor: accent1; mso-border-bottom-themeshade: 191; mso-border-color-alt: #0B5294; mso-border-left-alt: solid #0B5294 .75pt; mso-border-left-alt: solid .75pt; mso-border-left-themecolor: accent1; mso-border-left-themeshade: 191; mso-border-right-alt: double 1.5pt; mso-border-right-themecolor: accent1; mso-border-right-themeshade: 191; mso-border-themecolor: accent1; mso-border-themeshade: 191; mso-border-top-alt: double 1.5pt; mso-border-top-themecolor: accent1; mso-border-top-themeshade: 191; padding: 0in 5.4pt 0in 5.4pt; width: 328.5pt;" valign="top" width="438">
<div align="center" class="MsoNormal" style="mso-pagination: widow-orphan; mso-yfti-cnfc: 1; text-align: center;">
<span style="color: white; font-size: 12.0pt; mso-bidi-font-weight: bold; mso-themecolor: background1;">Segments</span></div>
</td>
</tr>
<tr style="height: 20.0pt; mso-yfti-irow: 0; mso-yfti-lastrow: yes;">
<td style="background: #B6EAFF; border-bottom: double #0B5294 1.5pt; border-left: double #0B5294 1.5pt; border-right: solid #0B5294 1.0pt; border-top: none; height: 20.0pt; mso-background-themecolor: accent2; mso-background-themetint: 63; mso-border-bottom-alt: double 1.5pt; mso-border-bottom-themecolor: accent1; mso-border-bottom-themeshade: 191; mso-border-color-alt: #0B5294; mso-border-left-alt: double 1.5pt; mso-border-left-themecolor: accent1; mso-border-left-themeshade: 191; mso-border-right-alt: solid .75pt; mso-border-right-themecolor: accent1; mso-border-right-themeshade: 191; mso-border-themecolor: accent1; mso-border-themeshade: 191; mso-border-top-alt: solid #0B5294 .75pt; mso-border-top-alt: solid .75pt; mso-border-top-themecolor: accent1; mso-border-top-themeshade: 191; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" width="156">
<div align="left" class="MsoNormal" style="mso-pagination: widow-orphan; mso-yfti-cnfc: 68; text-align: left;">
<span style="font-size: 12.0pt; mso-bidi-font-weight: bold;">Social
Class</span></div>
</td>
<td style="background: #B6EAFF; border-bottom: double #0B5294 1.5pt; border-left: none; border-right: double #0B5294 1.5pt; border-top: none; height: 20.0pt; mso-background-themecolor: accent2; mso-background-themetint: 63; mso-border-bottom-themecolor: accent1; mso-border-bottom-themeshade: 191; mso-border-left-alt: solid #0B5294 .75pt; mso-border-left-themecolor: accent1; mso-border-left-themeshade: 191; mso-border-right-themecolor: accent1; mso-border-right-themeshade: 191; mso-border-top-alt: solid #0B5294 .75pt; mso-border-top-themecolor: accent1; mso-border-top-themeshade: 191; padding: 0in 5.4pt 0in 5.4pt; width: 328.5pt;" width="438">
<div align="left" class="MsoNormal" style="mso-pagination: widow-orphan; mso-yfti-cnfc: 64; text-align: left;">
<span style="font-size: 12.0pt;">Lower class, lower-middle,
middle, upper-middle, upper class</span></div>
</td>
</tr>
</tbody></table>
<div align="left" class="MsoNormal" style="margin-left: .5in; text-align: left;">
<br /></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-list: l17 level2 lfo11; text-align: left; text-indent: -.5in;">
<b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-family: Cambria; mso-bidi-font-size: 20.0pt; mso-fareast-font-family: Cambria; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">5.4.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-size: 20.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Behavioral </span></b></div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoTableMediumShading1Accent2" style="border-collapse: collapse; border: none; margin-left: 41.4pt; mso-border-alt: double #0B5294 1.5pt; mso-border-insideh: 1.0pt solid windowtext; mso-border-insidev: 1.0pt solid windowtext; mso-border-themecolor: accent1; mso-border-themeshade: 191; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-yfti-tbllook: 1184; width: 596px;">
<tbody>
<tr style="height: 21.55pt; mso-yfti-firstrow: yes; mso-yfti-irow: -1;">
<td style="background: #009DD9; border-bottom: solid windowtext 1.0pt; border-left: double #0B5294 1.5pt; border-right: solid windowtext 1.0pt; border-top: double #0B5294 1.5pt; height: 21.55pt; mso-background-themecolor: accent2; mso-border-left-themecolor: accent1; mso-border-left-themeshade: 191; mso-border-top-themecolor: accent1; mso-border-top-themeshade: 191; padding: 0in 5.4pt 0in 5.4pt; width: 117.4pt;" valign="top" width="157">
<div align="center" class="MsoNormal" style="mso-pagination: widow-orphan; mso-yfti-cnfc: 5; text-align: center;">
<span style="color: white; font-size: 12.0pt; mso-bidi-font-weight: bold; mso-themecolor: background1;">Measures </span></div>
</td>
<td style="background: #009DD9; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: double #0B5294 1.5pt; border-top: double #0B5294 1.5pt; height: 21.55pt; mso-background-themecolor: accent2; mso-border-left-alt: solid windowtext 1.0pt; mso-border-right-themecolor: accent1; mso-border-right-themeshade: 191; mso-border-top-themecolor: accent1; mso-border-top-themeshade: 191; padding: 0in 5.4pt 0in 5.4pt; width: 329.6pt;" valign="top" width="439">
<div align="center" class="MsoNormal" style="mso-pagination: widow-orphan; mso-yfti-cnfc: 1; text-align: center;">
<span style="color: white; font-size: 12.0pt; mso-bidi-font-weight: bold; mso-themecolor: background1;">Segments</span></div>
</td>
</tr>
<tr style="height: 22.6pt; mso-yfti-irow: 0;">
<td style="background: #B6EAFF; border-bottom: solid windowtext 1.0pt; border-left: double #0B5294 1.5pt; border-right: solid windowtext 1.0pt; border-top: none; height: 22.6pt; mso-background-themecolor: accent2; mso-background-themetint: 63; mso-border-left-themecolor: accent1; mso-border-left-themeshade: 191; mso-border-top-alt: solid windowtext 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.4pt;" width="157">
<div align="left" class="MsoNormal" style="mso-pagination: widow-orphan; mso-yfti-cnfc: 68; text-align: left;">
<span style="font-size: 12.0pt; mso-bidi-font-weight: bold;">User
Status</span></div>
</td>
<td style="background: #B6EAFF; border-bottom: solid windowtext 1.0pt; border-left: none; border-right: double #0B5294 1.5pt; border-top: none; height: 22.6pt; mso-background-themecolor: accent2; mso-background-themetint: 63; mso-border-left-alt: solid windowtext 1.0pt; mso-border-right-themecolor: accent1; mso-border-right-themeshade: 191; mso-border-top-alt: solid windowtext 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 329.6pt;" width="439">
<div align="left" class="MsoNormal" style="mso-pagination: widow-orphan; mso-yfti-cnfc: 64; text-align: left;">
<span style="font-size: 12.0pt;">Non-users, ex-users,
potential users, regular users.</span></div>
</td>
</tr>
<tr style="height: 22.6pt; mso-yfti-irow: 1;">
<td style="border-bottom: solid windowtext 1.0pt; border-left: double #0B5294 1.5pt; border-right: solid windowtext 1.0pt; border-top: none; height: 22.6pt; mso-border-left-themecolor: accent1; mso-border-left-themeshade: 191; mso-border-top-alt: solid windowtext 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.4pt;" width="157">
<div align="left" class="MsoNormal" style="mso-pagination: widow-orphan; mso-yfti-cnfc: 132; text-align: left;">
<span style="font-size: 12.0pt; mso-bidi-font-weight: bold;">Usage
Rate</span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: double #0B5294 1.5pt; border-top: none; height: 22.6pt; mso-border-left-alt: solid windowtext 1.0pt; mso-border-right-themecolor: accent1; mso-border-right-themeshade: 191; mso-border-top-alt: solid windowtext 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 329.6pt;" width="439">
<div align="left" class="MsoNormal" style="mso-pagination: widow-orphan; mso-yfti-cnfc: 128; text-align: left;">
<span style="font-size: 12.0pt;">Light, medium, heavy</span></div>
</td>
</tr>
<tr style="height: 21.55pt; mso-yfti-irow: 2; mso-yfti-lastrow: yes;">
<td style="background: #B6EAFF; border-bottom: double #0B5294 1.5pt; border-left: double #0B5294 1.5pt; border-right: solid windowtext 1.0pt; border-top: none; height: 21.55pt; mso-background-themecolor: accent2; mso-background-themetint: 63; mso-border-bottom-themecolor: accent1; mso-border-bottom-themeshade: 191; mso-border-left-themecolor: accent1; mso-border-left-themeshade: 191; mso-border-top-alt: solid windowtext 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.4pt;" width="157">
<div align="left" class="MsoNormal" style="mso-pagination: widow-orphan; mso-yfti-cnfc: 68; text-align: left;">
<span style="font-size: 12.0pt; mso-bidi-font-weight: bold;">Buying
Behaviour</span></div>
</td>
<td style="background: #B6EAFF; border-bottom: double #0B5294 1.5pt; border-left: none; border-right: double #0B5294 1.5pt; border-top: none; height: 21.55pt; mso-background-themecolor: accent2; mso-background-themetint: 63; mso-border-bottom-themecolor: accent1; mso-border-bottom-themeshade: 191; mso-border-left-alt: solid windowtext 1.0pt; mso-border-right-themecolor: accent1; mso-border-right-themeshade: 191; mso-border-top-alt: solid windowtext 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 329.6pt;" width="439">
<div align="left" class="MsoNormal" style="mso-pagination: widow-orphan; mso-yfti-cnfc: 64; text-align: left;">
<span style="font-size: 12.0pt;">Price oriented, quality
oriented</span></div>
</td>
</tr>
</tbody></table>
<div align="left" class="MsoNormal" style="margin-left: .75in; mso-pagination: widow-orphan; text-align: left;">
<br /></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-list: l12 level1 lfo1; tab-stops: list .5in; text-align: left; text-indent: -.5in;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Cambria","serif"; font-size: 18.0pt; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria;"><span style="mso-list: Ignore;">6.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Cambria","serif"; font-size: 18.0pt; mso-fareast-font-family: Batang;">MARKET TARGETING</span></b></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-list: l9 level2 lfo12; text-align: left; text-indent: -.5in;">
<b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-family: Cambria; mso-bidi-font-size: 20.0pt; mso-fareast-font-family: Cambria; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">6.1.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-size: 20.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Target Locations </span></b></div>
<div class="MsoListParagraph" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Location plays a vital role in the starting of this
business. Our proposed areas include Main University Road, Gulistan-e-Johar,
& Buffer Zone. These areas are selected based on heavy population and a
clutter of houses/apartments. The detailed analysis of the feasibility for
opening a departmental store in these areas will be covered latter in this
report. The approximate no. of households in these areas are as follows:</span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none; text-indent: .25in;">
<br /></div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoTableLightGridAccent5" style="border-collapse: collapse; border: none; margin-left: 41.4pt; mso-border-alt: solid #7CCA62 1.0pt; mso-border-themecolor: accent5; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-yfti-tbllook: 1184;">
<tbody>
<tr style="height: 19.4pt; mso-yfti-firstrow: yes; mso-yfti-irow: -1;">
<td style="border-bottom: solid #7CCA62 2.25pt; border: solid #7CCA62 1.0pt; height: 19.4pt; mso-border-bottom-themecolor: accent5; mso-border-themecolor: accent5; padding: 0in 5.4pt 0in 5.4pt; width: 213.85pt;" valign="top" width="285">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; mso-yfti-cnfc: 5; text-align: center; text-autospace: none;">
<span style="font-family: "Franklin Gothic Medium","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US; mso-fareast-theme-font: major-fareast; mso-font-kerning: 0pt; mso-hansi-theme-font: major-latin;">Area</span></div>
</td>
<td style="border-bottom: solid #7CCA62 2.25pt; border-left: none; border-right: solid #7CCA62 1.0pt; border-top: solid #7CCA62 1.0pt; height: 19.4pt; mso-border-bottom-themecolor: accent5; mso-border-left-alt: solid #7CCA62 1.0pt; mso-border-left-themecolor: accent5; mso-border-right-themecolor: accent5; mso-border-top-themecolor: accent5; padding: 0in 5.4pt 0in 5.4pt; width: 230.9pt;" valign="top" width="308">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; mso-yfti-cnfc: 1; text-align: center; text-autospace: none;">
<span style="font-family: "Franklin Gothic Medium","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US; mso-fareast-theme-font: major-fareast; mso-font-kerning: 0pt; mso-hansi-theme-font: major-latin;">Households</span></div>
</td>
</tr>
<tr style="height: 19.4pt; mso-yfti-irow: 0;">
<td style="background: #DEF2D8; border-top: none; border: solid #7CCA62 1.0pt; height: 19.4pt; mso-background-themecolor: accent5; mso-background-themetint: 63; mso-border-themecolor: accent5; mso-border-top-alt: solid #7CCA62 1.0pt; mso-border-top-themecolor: accent5; padding: 0in 5.4pt 0in 5.4pt; width: 213.85pt;" valign="top" width="285">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; mso-yfti-cnfc: 68; text-align: left; text-autospace: none;">
<span style="font-family: "Franklin Gothic Medium","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US; mso-fareast-theme-font: major-fareast; mso-font-kerning: 0pt; mso-hansi-theme-font: major-latin;">Gulshan-e-Iqbal Town</span></div>
</td>
<td style="background: #DEF2D8; border-bottom: solid #7CCA62 1.0pt; border-left: none; border-right: solid #7CCA62 1.0pt; border-top: none; height: 19.4pt; mso-background-themecolor: accent5; mso-background-themetint: 63; mso-border-bottom-themecolor: accent5; mso-border-left-alt: solid #7CCA62 1.0pt; mso-border-left-themecolor: accent5; mso-border-right-themecolor: accent5; mso-border-top-alt: solid #7CCA62 1.0pt; mso-border-top-themecolor: accent5; padding: 0in 5.4pt 0in 5.4pt; width: 230.9pt;" valign="top" width="308">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; mso-yfti-cnfc: 64; text-align: center; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">30,000</span></div>
</td>
</tr>
<tr style="height: 19.4pt; mso-yfti-irow: 1;">
<td style="border-top: none; border: solid #7CCA62 1.0pt; height: 19.4pt; mso-border-themecolor: accent5; mso-border-top-alt: solid #7CCA62 1.0pt; mso-border-top-themecolor: accent5; padding: 0in 5.4pt 0in 5.4pt; width: 213.85pt;" valign="top" width="285">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; mso-yfti-cnfc: 132; text-align: left; text-autospace: none;">
<span style="font-family: "Franklin Gothic Medium","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US; mso-fareast-theme-font: major-fareast; mso-font-kerning: 0pt; mso-hansi-theme-font: major-latin;">Gulistan-e-Johar </span></div>
</td>
<td style="border-bottom: solid #7CCA62 1.0pt; border-left: none; border-right: solid #7CCA62 1.0pt; border-top: none; height: 19.4pt; mso-border-bottom-themecolor: accent5; mso-border-left-alt: solid #7CCA62 1.0pt; mso-border-left-themecolor: accent5; mso-border-right-themecolor: accent5; mso-border-top-alt: solid #7CCA62 1.0pt; mso-border-top-themecolor: accent5; padding: 0in 5.4pt 0in 5.4pt; width: 230.9pt;" valign="top" width="308">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; mso-yfti-cnfc: 128; text-align: center; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">40,000</span></div>
</td>
</tr>
<tr style="height: 20.3pt; mso-yfti-irow: 2; mso-yfti-lastrow: yes;">
<td style="background: #DEF2D8; border-top: none; border: solid #7CCA62 1.0pt; height: 20.3pt; mso-background-themecolor: accent5; mso-background-themetint: 63; mso-border-themecolor: accent5; mso-border-top-alt: solid #7CCA62 1.0pt; mso-border-top-themecolor: accent5; padding: 0in 5.4pt 0in 5.4pt; width: 213.85pt;" valign="top" width="285">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; mso-yfti-cnfc: 68; text-align: left; text-autospace: none;">
<span style="font-family: "Franklin Gothic Medium","sans-serif"; font-size: 12.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US; mso-fareast-theme-font: major-fareast; mso-font-kerning: 0pt; mso-hansi-theme-font: major-latin;">North Nazimabad </span></div>
</td>
<td style="background: #DEF2D8; border-bottom: solid #7CCA62 1.0pt; border-left: none; border-right: solid #7CCA62 1.0pt; border-top: none; height: 20.3pt; mso-background-themecolor: accent5; mso-background-themetint: 63; mso-border-bottom-themecolor: accent5; mso-border-left-alt: solid #7CCA62 1.0pt; mso-border-left-themecolor: accent5; mso-border-right-themecolor: accent5; mso-border-top-alt: solid #7CCA62 1.0pt; mso-border-top-themecolor: accent5; padding: 0in 5.4pt 0in 5.4pt; width: 230.9pt;" valign="top" width="308">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; mso-yfti-cnfc: 64; text-align: center; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">25,000</span></div>
</td>
</tr>
</tbody></table>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="margin-left: .5in;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">The number of households in
these areas includes only A-B class households, with monthly expenditure of
around Rs. 10,000-20,000 on groceries and spending around Rs.200-300 on daily
purchases.</span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Garamond","serif"; font-size: 20.5pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Batang;"></span></b></div>
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<br /></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-list: l9 level2 lfo12; text-align: left; text-indent: -.5in;">
<b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-family: Cambria; mso-bidi-font-size: 20.0pt; mso-fareast-font-family: Cambria; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">6.2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-size: 20.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Target Customers</span></b></div>
<div class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Our target customer is a
status conscious individual who is modern but values our traditions. He is a
brand conscious person who prefers exclusiveness and prestige levels in the
purchases and is willing to spend more for it. An educated class man oriented
towards quality, style, tradition, uniqueness & art. Basically we serve all
the humanity in the region but our main target customers are those who have:</span></div>
<div align="left" class="MsoNormal" style="margin-left: .75in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<br /></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-pagination: widow-orphan; tab-stops: 2.25in 189.0pt; text-align: left; text-autospace: none;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Income
</span></b><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-tab-count: 1;"> </span>: <span style="mso-tab-count: 1;"> </span>above Rs.15,000.</span></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-pagination: widow-orphan; tab-stops: 2.25in 189.0pt; text-align: left; text-autospace: none;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Frequency
of purchase</span></b><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-tab-count: 1;"> </span>: <span style="mso-tab-count: 1;"> </span>daily/ fortnightly/monthly</span></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-pagination: widow-orphan; tab-stops: 2.25in 189.0pt; text-align: left; text-autospace: none;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Family
system</span></b><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-tab-count: 1;"> </span>:<span style="mso-tab-count: 1;"> </span>all preferably Joint family systems</span></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-pagination: widow-orphan; tab-stops: 2.25in 189.0pt; text-align: left; text-autospace: none;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Social
class</span></b><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-tab-count: 1;"> </span>:<span style="mso-tab-count: 1;"> </span>middle class (including both upper &
lower middle)</span></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-pagination: widow-orphan; tab-stops: 2.25in 189.0pt; text-align: left; text-autospace: none;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Specialty
of product</span></b><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-tab-count: 1;"> </span>: <span style="mso-tab-count: 1;"> </span>on brand-on price</span></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-pagination: widow-orphan; tab-stops: 2.25in 189.0pt; text-align: left; text-autospace: none;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Usage
rate </span></b><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-tab-count: 1;"> </span>:<span style="mso-tab-count: 1;"> </span>medium & heavy</span></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-list: l12 level1 lfo1; tab-stops: list .5in; text-align: left; text-indent: -.5in;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Cambria","serif"; font-size: 18.0pt; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria;"><span style="mso-list: Ignore;">7.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Cambria","serif"; font-size: 18.0pt; mso-fareast-font-family: Batang;">MARKET POSITIONING</span></b></div>
<div class="MsoListParagraph" style="margin-right: 4.5pt; mso-add-space: auto;">
<br /></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt;">As
more and more retail outlets are opening and consumer buying has shifted towards</span></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt;">packaged/branded
products. Companies are coming with top quality products and with</span></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt;">the
increase in production level the employment also increases, thus creating a
need for</span></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt;">retail
store to sell the product. One window trend has already emerged in Pakistani</span></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt;">market,
where the consumer would like to buy groceries, food/non-food, toiletries and</span></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt;">household
products under one roof.</span><span style="font-size: 10.0pt;"></span></div>
<div class="MsoListParagraphCxSpFirst" style="margin-right: 4.5pt; mso-add-space: auto;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-right: 4.5pt; mso-add-space: auto;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Since our target is to capture market from small or medium size general
stores, garment and other products shops, and to provide facility to customers
to shop variety of consumer products under one roof, our target locations are
those areas where people generally don’t have a mindset to go to departmental
stores for shopping. In this scenario, the brand </span><span style="font-family: "Cambria","serif"; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">is positioned in the market as <i style="mso-bidi-font-style: normal;">“Have
quality with savings” and “Leading towards a prosperous life”.</i></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-right: 4.5pt; mso-add-space: auto;">
<br /></div>
<div class="MsoListParagraphCxSpLast" style="margin-right: 4.5pt; mso-add-space: auto;">
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">We provide quality and branded products to our
customers with remarkable discount offers.</span></div>
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<br /></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-list: l12 level1 lfo1; tab-stops: list .5in; text-align: left; text-indent: -.5in;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Cambria","serif"; font-size: 18.0pt; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria;"><span style="mso-list: Ignore;">8.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Cambria","serif"; font-size: 18.0pt; mso-fareast-font-family: Batang;">MARKET INFORMATION</span></b></div>
<div align="left" class="MsoNormal" style="margin-left: .3in; mso-list: l6 level2 lfo13; text-align: left; text-indent: -.3in;">
<b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-family: Cambria; mso-bidi-font-size: 20.0pt; mso-fareast-font-family: Cambria; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">8.1.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-size: 20.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Market Potential</span></b></div>
<div class="MsoNormal" style="margin-left: 45.0pt; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">As more and more retail
outlets are opening and consumer buying has shifted towards packaged/branded
products. Companies are coming with top quality products and with the increase
in production level the employment also increases, thus creating a need for
retail store to sell the product. One window trend has already emerged in
Pakistani market, where the consumer would like to buy groceries,
food/non-food, toiletries and household products under one roof.</span></div>
<div class="MsoNormal" style="line-height: 9.0pt; margin-left: 45.35pt; mso-layout-grid-align: none; mso-line-height-rule: exactly; mso-pagination: widow-orphan; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-left: 45.0pt; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">According to a survey report there
are about 125,000 retail shops/outlets in Pakistan, out of which 30,000 are
located in major cities. Out of these about 5,000 are universal stores/outlets.
These are further sub-divided into the following categories:</span></div>
<div class="MsoNormal" style="line-height: 9.0pt; margin-left: 45.35pt; mso-layout-grid-align: none; mso-line-height-rule: exactly; mso-pagination: widow-orphan; text-autospace: none;">
<br /></div>
<div align="center" class="MsoNormal" style="margin-left: 27.0pt; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Retail
Industry Analysis</span></b></div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoTableMediumGrid3Accent3" style="border-collapse: collapse; border: none; margin-left: .7in; mso-border-alt: solid white 1.0pt; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-yfti-tbllook: 1184; width: 576px;">
<tbody>
<tr style="height: 15.75pt; mso-yfti-firstrow: yes; mso-yfti-irow: -1;">
<td style="background: #9BBB59; border-bottom: solid white 3.0pt; border: solid white 1.0pt; height: 15.75pt; padding: 0in 5.4pt 0in 5.4pt; width: 67.5pt;" valign="top" width="90">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; mso-yfti-cnfc: 5; text-align: center; text-autospace: none;">
<span style="color: white; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Category</span></div>
</td>
<td style="background: #9BBB59; border-bottom: solid white 3.0pt; border-left: none; border-right: solid white 1.0pt; border-top: solid white 1.0pt; height: 15.75pt; mso-border-left-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.5in;" valign="top" width="144">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; mso-yfti-cnfc: 1; text-align: center; text-autospace: none;">
<span style="color: white; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Size</span></div>
</td>
<td style="background: #9BBB59; border-bottom: solid white 3.0pt; border-left: none; border-right: solid white 1.0pt; border-top: solid white 1.0pt; height: 15.75pt; mso-border-left-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="top" width="156">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; mso-yfti-cnfc: 1; text-align: center; text-autospace: none;">
<span style="color: white; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">No.Of Outlets</span></div>
</td>
<td style="background: #9BBB59; border-bottom: solid white 3.0pt; border-left: none; border-right: solid white 1.0pt; border-top: solid white 1.0pt; height: 15.75pt; mso-border-left-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 139.5pt;" valign="top" width="186">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; mso-yfti-cnfc: 1; text-align: center; text-autospace: none;">
<span style="color: white; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Type</span></div>
</td>
</tr>
<tr style="height: 6.45pt; mso-yfti-irow: 0;">
<td style="background: #9BBB59; border-bottom: none; border-left: solid white 1.0pt; border-right: solid white 3.0pt; border-top: none; height: 6.45pt; mso-border-top-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 67.5pt;" valign="top" width="90">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; mso-yfti-cnfc: 68; text-align: left; text-autospace: none;">
<b><span style="color: white; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">A </span></b></div>
</td>
<td style="background: #CDDDAC; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 6.45pt; mso-border-left-alt: solid white 1.0pt; mso-border-top-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.5in;" valign="top" width="144">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; mso-yfti-cnfc: 64; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Very
Large </span></div>
</td>
<td style="background: #CDDDAC; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 6.45pt; mso-border-left-alt: solid white 1.0pt; mso-border-top-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="top" width="156">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; mso-yfti-cnfc: 64; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">300-500
</span></div>
</td>
<td style="background: #CDDDAC; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 6.45pt; mso-border-left-alt: solid white 1.0pt; mso-border-top-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 139.5pt;" valign="top" width="186">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; mso-yfti-cnfc: 64; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Modern
Trade outlet</span></div>
</td>
</tr>
<tr style="height: 3.35pt; mso-yfti-irow: 1;">
<td style="background: #9BBB59; border-bottom: none; border-left: solid white 1.0pt; border-right: solid white 3.0pt; border-top: solid white 1.0pt; height: 3.35pt; mso-border-left-alt: solid white 1.0pt; mso-border-right-alt: solid white 3.0pt; mso-border-top-alt: solid white .75pt; padding: 0in 5.4pt 0in 5.4pt; width: 67.5pt;" valign="top" width="90">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; mso-yfti-cnfc: 4; text-align: left; text-autospace: none;">
<b><span style="color: white; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">B </span></b></div>
</td>
<td style="background: #E6EED5; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 3.35pt; mso-border-alt: solid white .75pt; mso-border-left-alt: solid white .75pt; mso-border-top-alt: solid white .75pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.5in;" valign="top" width="144">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Upscale </span></div>
</td>
<td style="background: #E6EED5; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 3.35pt; mso-border-alt: solid white .75pt; mso-border-left-alt: solid white .75pt; mso-border-top-alt: solid white .75pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="top" width="156">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">5000-7000 </span></div>
</td>
<td style="background: #E6EED5; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 3.35pt; mso-border-alt: solid white .75pt; mso-border-left-alt: solid white .75pt; mso-border-right-alt: solid white 1.0pt; mso-border-top-alt: solid white .75pt; padding: 0in 5.4pt 0in 5.4pt; width: 139.5pt;" valign="top" width="186">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Large General Store</span></div>
</td>
</tr>
<tr style="height: 15.75pt; mso-yfti-irow: 2;">
<td style="background: #9BBB59; border-bottom: none; border-left: solid white 1.0pt; border-right: solid white 3.0pt; border-top: solid white 1.0pt; height: 15.75pt; padding: 0in 5.4pt 0in 5.4pt; width: 67.5pt;" valign="top" width="90">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; mso-yfti-cnfc: 68; text-align: left; text-autospace: none;">
<b><span style="color: white; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">C </span></b></div>
</td>
<td style="background: #CDDDAC; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 15.75pt; mso-border-left-alt: solid white 1.0pt; mso-border-top-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.5in;" valign="top" width="144">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; mso-yfti-cnfc: 64; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Medium
</span></div>
</td>
<td style="background: #CDDDAC; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 15.75pt; mso-border-left-alt: solid white 1.0pt; mso-border-top-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="top" width="156">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; mso-yfti-cnfc: 64; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">10000-15000
</span></div>
</td>
<td style="background: #CDDDAC; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 15.75pt; mso-border-left-alt: solid white 1.0pt; mso-border-top-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 139.5pt;" valign="top" width="186">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; mso-yfti-cnfc: 64; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Small
Shop</span></div>
</td>
</tr>
<tr style="height: 12.95pt; mso-yfti-irow: 3; mso-yfti-lastrow: yes;">
<td style="background: #9BBB59; border-right: solid white 3.0pt; border: solid white 1.0pt; height: 12.95pt; mso-border-bottom-alt: 1.0pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-right-alt: 3.0pt; mso-border-style-alt: solid; mso-border-top-alt: .75pt; padding: 0in 5.4pt 0in 5.4pt; width: 67.5pt;" valign="top" width="90">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; mso-yfti-cnfc: 4; text-align: left; text-autospace: none;">
<b><span style="color: white; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">D </span></b></div>
</td>
<td style="background: #E6EED5; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 12.95pt; mso-border-alt: solid white .75pt; mso-border-bottom-alt: solid white 1.0pt; mso-border-left-alt: solid white .75pt; mso-border-top-alt: solid white .75pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.5in;" valign="top" width="144">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Very Small </span></div>
</td>
<td style="background: #E6EED5; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 12.95pt; mso-border-alt: solid white .75pt; mso-border-bottom-alt: solid white 1.0pt; mso-border-left-alt: solid white .75pt; mso-border-top-alt: solid white .75pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="top" width="156">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">50,000 + </span></div>
</td>
<td style="background: #E6EED5; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 12.95pt; mso-border-left-alt: solid white .75pt; mso-border-top-alt: solid white .75pt; padding: 0in 5.4pt 0in 5.4pt; width: 139.5pt;" valign="top" width="186">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Kiryana/Corner Shop</span></div>
</td>
</tr>
</tbody></table>
<div class="MsoNormal" style="line-height: 9.0pt; margin-left: 45.35pt; mso-layout-grid-align: none; mso-line-height-rule: exactly; mso-pagination: widow-orphan; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-left: 45.0pt; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Stores in the latter three
categories are usually owned by the sole proprietorship. In addition hundreds
of government-owned utility stores sell food and household items and serve as a
mechanism for restraining inflationary price increase by following the government
line on pricing.</span></div>
<div class="MsoListParagraph" style="margin-left: 45.0pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<br /></div>
<div align="left" class="MsoNormal" style="margin-left: .3in; mso-list: l6 level2 lfo13; text-align: left; text-indent: -.3in;">
<b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-family: Cambria; mso-bidi-font-size: 20.0pt; mso-fareast-font-family: Cambria; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">8.2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-size: 20.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Distributor
Analysis</span></b></div>
<div class="MsoNormal" style="margin-left: 45.0pt; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Distributors play a vital role
in transferring the product from the manufacturer to the retailer and finally
to the end consumer thus maintaining an integral part in the value chain
delivery.</span></div>
<div class="MsoNormal" style="line-height: 9.0pt; margin-left: 45.35pt; mso-layout-grid-align: none; mso-line-height-rule: exactly; mso-pagination: widow-orphan; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-left: 45.0pt; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Foreign companies considering
marketing their products in Pakistan may choose to use the services of local
distributors or may develop their own distribution chain. Distributors in urban
areas generally deal on an exclusive basis. As a matter of policy, most
companies do not provide credit to distributors and distributors in turn
generally sell on a strictly cash basis to retailers. Smaller distributors
often do provide credit to retailers, but the volume of such transaction is
relatively insignificant. It is ideal to get the required merchandise from
various distributors. It is also possible to have different payments
arrangement with different distributors, such as, strictly cash, credit, and
bill-to-bill.</span></div>
<div class="MsoListParagraph" style="margin-left: 45.0pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<br /></div>
<div align="left" class="MsoNormal" style="margin-left: .3in; mso-list: l6 level2 lfo13; text-align: left; text-indent: -.3in;">
<b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-family: Cambria; mso-bidi-font-size: 20.0pt; mso-fareast-font-family: Cambria; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">8.3.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-size: 20.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Economic Analysis</span></b></div>
<div class="MsoNormal" style="margin-left: 42.0pt; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Departmental stores business
is emerging as one of the good business ventures in Pakistan as it provides all
the basic merchandise under one roof. In late eighties a paradigm shift in
grocery store science occurred. The concept of the "Self-Serving
Store" was started. Customers entered the revolutionary store and walked
through a narrow maze of shelves containing groceries. They selected their
goods as they continued through the maze to a cashier.</span></div>
<div class="MsoNormal" style="margin-left: 42.0pt; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-left: 42.0pt; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">This phenomenon grew rapidly;
and today thousands of stores exist in the big cities. These stores also began
to offer products beyond the normal scope of the dry-good grocery store. They
added meat, dairy, fruit and vegetables, and breads to their offerings (which
had formerly been offered by individual stores such as butchers, bakeries, and
the "milk man").</span></div>
<div class="MsoNormal" style="line-height: 9.0pt; margin-left: 41.75pt; mso-layout-grid-align: none; mso-line-height-rule: exactly; mso-pagination: widow-orphan; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-left: 42.0pt; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Over the decades, the
departmental stores have evolved even further. Now, one sees that offer
greeting cards, flowers, video rental, fast food, childcare, and much more. </span></div>
<div class="MsoNormal" style="line-height: 9.0pt; margin-left: 41.75pt; mso-layout-grid-align: none; mso-line-height-rule: exactly; mso-pagination: widow-orphan; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-left: 42.0pt; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Departmental</span><span style="font-size: 12.0pt;"> stores business falls under retail sector. This
sector has shown a significant growth over the last few years. In 2007-2008
this sector showed a growth of 6.4%.</span><span style="font-size: 8.0pt;">2 </span><span style="font-size: 12.0pt;">This sector’s contribution towards GDP in the year
2007-2008 is 17.1%</span><span style="font-size: 8.0pt;">3</span><span style="font-size: 12.0pt;">.</span></div>
<div class="MsoNormal" style="margin-left: 42.0pt; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<span style="font-size: 12.0pt;">The
following table shows the contribution of retail and wholesale sector towards
GDP for the last 5 years at constant factor cost.</span></div>
<div class="MsoNormal" style="line-height: 9.0pt; margin-left: 42.0pt; mso-layout-grid-align: none; mso-line-height-rule: exactly; mso-pagination: widow-orphan; text-autospace: none;">
<br /></div>
<div align="center" class="MsoNormal" style="line-height: 150%; mso-layout-grid-align: none; text-align: center; text-autospace: none;">
<b><span style="font-size: 12.0pt; line-height: 150%;"><span style="mso-spacerun: yes;"> </span>Contribution of
retail and whole sale sector towards GDP</span></b></div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; border: none; margin-left: .7in; mso-border-alt: solid white 1.0pt; mso-border-insideh: .75pt solid white; mso-border-insidev: .75pt solid white; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-yfti-tbllook: 1184; width: 582px;">
<tbody>
<tr style="height: 25.15pt; mso-yfti-firstrow: yes; mso-yfti-irow: 0;">
<td style="background: #9BBB59; border-bottom: solid white 3.0pt; border: solid white 1.0pt; height: 25.15pt; padding: 0in 5.4pt 0in 5.4pt; width: 157.5pt;" width="210">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; text-align: center; text-autospace: none;">
<b><span style="color: white; font-size: 12.0pt;">Year</span></b></div>
</td>
<td style="background: #9BBB59; border-bottom: solid white 3.0pt; border-left: none; border-right: solid white 1.0pt; border-top: solid white 1.0pt; height: 25.15pt; mso-border-left-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 2.0in;" width="192">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; text-align: center; text-autospace: none;">
<b><span style="color: white; font-size: 12.0pt;">Share
%age</span></b></div>
</td>
<td style="background: #9BBB59; border-bottom: solid white 3.0pt; border-left: none; border-right: solid white 1.0pt; border-top: solid white 1.0pt; height: 25.15pt; mso-border-left-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 135.0pt;" width="180">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; text-align: center; text-autospace: none;">
<b><span style="color: white; font-size: 12.0pt;">Growth
%age</span></b></div>
</td>
</tr>
<tr style="height: 21.05pt; mso-yfti-irow: 1;">
<td style="background: #9BBB59; border-bottom: none; border-left: solid white 1.0pt; border-right: solid white 3.0pt; border-top: none; height: 21.05pt; mso-border-top-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 157.5pt;" valign="top" width="210">
<div align="left" class="MsoNormal" style="margin-bottom: 6.0pt; mso-layout-grid-align: none; text-align: left; text-autospace: none;">
<b><span style="color: white; font-family: "Garamond","serif"; font-size: 12.0pt;">2003-2004</span></b></div>
</td>
<td style="background: #CDDDAC; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 21.05pt; mso-border-left-alt: solid white 1.0pt; mso-border-top-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 2.0in;" valign="top" width="192">
<div align="center" class="MsoNormal" style="margin-bottom: 6.0pt; mso-layout-grid-align: none; text-align: center; text-autospace: none;">
<span style="font-family: "Garamond","serif"; font-size: 12.0pt;">18.2</span></div>
</td>
<td style="background: #CDDDAC; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 21.05pt; mso-border-left-alt: solid white 1.0pt; mso-border-top-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 135.0pt;" valign="top" width="180">
<div align="center" class="MsoNormal" style="margin-bottom: 6.0pt; mso-layout-grid-align: none; text-align: center; text-autospace: none;">
<span style="font-family: "Garamond","serif"; font-size: 12.0pt;">8.3</span></div>
</td>
</tr>
<tr style="height: 21.05pt; mso-yfti-irow: 2;">
<td style="background: #9BBB59; border-bottom: none; border-left: solid white 1.0pt; border-right: solid white 3.0pt; border-top: solid white 1.0pt; height: 21.05pt; mso-border-left-alt: solid white 1.0pt; mso-border-right-alt: solid white 3.0pt; mso-border-top-alt: solid white .75pt; padding: 0in 5.4pt 0in 5.4pt; width: 157.5pt;" valign="top" width="210">
<div align="left" class="MsoNormal" style="margin-bottom: 6.0pt; mso-layout-grid-align: none; text-align: left; text-autospace: none;">
<b><span style="color: white; font-family: "Garamond","serif"; font-size: 12.0pt;">2004-2005</span></b></div>
</td>
<td style="background: #E6EED5; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 21.05pt; mso-border-alt: solid white .75pt; mso-border-left-alt: solid white .75pt; mso-border-top-alt: solid white .75pt; padding: 0in 5.4pt 0in 5.4pt; width: 2.0in;" valign="top" width="192">
<div align="center" class="MsoNormal" style="margin-bottom: 6.0pt; mso-layout-grid-align: none; text-align: center; text-autospace: none;">
<span style="font-family: "Garamond","serif"; font-size: 12.0pt;">18. 7</span></div>
</td>
<td style="background: #E6EED5; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 21.05pt; mso-border-alt: solid white .75pt; mso-border-left-alt: solid white .75pt; mso-border-right-alt: solid white 1.0pt; mso-border-top-alt: solid white .75pt; padding: 0in 5.4pt 0in 5.4pt; width: 135.0pt;" valign="top" width="180">
<div align="center" class="MsoNormal" style="margin-bottom: 6.0pt; mso-layout-grid-align: none; text-align: center; text-autospace: none;">
<span style="font-family: "Garamond","serif"; font-size: 12.0pt;">12.0</span></div>
</td>
</tr>
<tr style="height: 20.35pt; mso-yfti-irow: 3;">
<td style="background: #9BBB59; border-bottom: none; border-left: solid white 1.0pt; border-right: solid white 3.0pt; border-top: solid white 1.0pt; height: 20.35pt; padding: 0in 5.4pt 0in 5.4pt; width: 157.5pt;" valign="top" width="210">
<div align="left" class="MsoNormal" style="margin-bottom: 6.0pt; mso-layout-grid-align: none; text-align: left; text-autospace: none;">
<b><span style="color: white; font-family: "Garamond","serif"; font-size: 12.0pt;">2005-2006</span></b></div>
</td>
<td style="background: #CDDDAC; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 20.35pt; mso-border-left-alt: solid white 1.0pt; mso-border-top-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 2.0in;" valign="top" width="192">
<div align="center" class="MsoNormal" style="margin-bottom: 6.0pt; mso-layout-grid-align: none; text-align: center; text-autospace: none;">
<span style="font-family: "Garamond","serif"; font-size: 12.0pt;">17.2</span></div>
</td>
<td style="background: #CDDDAC; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 20.35pt; mso-border-left-alt: solid white 1.0pt; mso-border-top-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 135.0pt;" valign="top" width="180">
<div align="center" class="MsoNormal" style="margin-bottom: 6.0pt; mso-layout-grid-align: none; text-align: center; text-autospace: none;">
<span style="font-family: "Garamond","serif"; font-size: 12.0pt;">2.4</span></div>
</td>
</tr>
<tr style="height: 21.05pt; mso-yfti-irow: 4;">
<td style="background: #9BBB59; border-bottom: none; border-left: solid white 1.0pt; border-right: solid white 3.0pt; border-top: solid white 1.0pt; height: 21.05pt; mso-border-left-alt: solid white 1.0pt; mso-border-right-alt: solid white 3.0pt; mso-border-top-alt: solid white .75pt; padding: 0in 5.4pt 0in 5.4pt; width: 157.5pt;" valign="top" width="210">
<div align="left" class="MsoNormal" style="margin-bottom: 6.0pt; mso-layout-grid-align: none; text-align: left; text-autospace: none;">
<b><span style="color: white; font-family: "Garamond","serif"; font-size: 12.0pt;">2006-2007</span></b></div>
</td>
<td style="background: #E6EED5; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 21.05pt; mso-border-alt: solid white .75pt; mso-border-left-alt: solid white .75pt; mso-border-top-alt: solid white .75pt; padding: 0in 5.4pt 0in 5.4pt; width: 2.0in;" valign="top" width="192">
<div align="center" class="MsoNormal" style="margin-bottom: 6.0pt; mso-layout-grid-align: none; text-align: center; text-autospace: none;">
<span style="font-family: "Garamond","serif"; font-size: 12.0pt;">17.0</span></div>
</td>
<td style="background: #E6EED5; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 21.05pt; mso-border-alt: solid white .75pt; mso-border-left-alt: solid white .75pt; mso-border-right-alt: solid white 1.0pt; mso-border-top-alt: solid white .75pt; padding: 0in 5.4pt 0in 5.4pt; width: 135.0pt;" valign="top" width="180">
<div align="center" class="MsoNormal" style="margin-bottom: 6.0pt; mso-layout-grid-align: none; text-align: center; text-autospace: none;">
<span style="font-family: "Garamond","serif"; font-size: 12.0pt;">5.4</span></div>
</td>
</tr>
<tr style="height: 6.95pt; mso-yfti-irow: 5; mso-yfti-lastrow: yes;">
<td style="background: #9BBB59; border-right: solid white 3.0pt; border: solid white 1.0pt; height: 6.95pt; padding: 0in 5.4pt 0in 5.4pt; width: 157.5pt;" valign="top" width="210">
<div align="left" class="MsoNormal" style="margin-bottom: 6.0pt; mso-layout-grid-align: none; text-align: left; text-autospace: none;">
<b><span style="color: white; font-family: "Garamond","serif"; font-size: 12.0pt;">2007-2008</span></b></div>
</td>
<td style="background: #CDDDAC; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 6.95pt; mso-border-left-alt: solid white 1.0pt; mso-border-top-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 2.0in;" valign="top" width="192">
<div align="center" class="MsoNormal" style="margin-bottom: 6.0pt; mso-layout-grid-align: none; text-align: center; text-autospace: none;">
<span style="font-family: "Garamond","serif"; font-size: 12.0pt;">17.1</span></div>
</td>
<td style="background: #CDDDAC; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 6.95pt; mso-border-left-alt: solid white 1.0pt; mso-border-top-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 135.0pt;" valign="top" width="180">
<div align="center" class="MsoNormal" style="margin-bottom: 6.0pt; mso-layout-grid-align: none; text-align: center; text-autospace: none;">
<span style="font-family: "Garamond","serif"; font-size: 12.0pt;">6.4</span></div>
</td>
</tr>
</tbody></table>
<div class="MsoNormal" style="mso-layout-grid-align: none; text-autospace: none;">
<span style="height: 196px; left: 0px; margin-left: 109px; margin-top: 14px; mso-ignore: vglayout; position: absolute; width: 504px; z-index: 16;"><img height="196" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image045.gif" width="504" /></span><span style="font-size: 12.0pt;"></span></div>
<div class="MsoNormal" style="margin-left: .75in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-left: .75in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-left: .75in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-left: .75in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-left: .75in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-left: .75in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-left: .75in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-left: .75in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-left: .75in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-left: 42.0pt; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<span style="font-size: 12.0pt;">Gross
fixed capital formation (Investment in fixed assets) in this industry by
private sector has also shown a progressive trend. In year 2007-2008 growth in
gross fixed capital formation by private sector has shown an increase of 9.3%.
The following table shows gross fixed capital formation by the private sector
for the last five years:</span></div>
<div class="MsoNormal" style="line-height: 9.0pt; margin-left: 42.0pt; mso-layout-grid-align: none; mso-line-height-rule: exactly; mso-pagination: widow-orphan; text-autospace: none;">
<br /></div>
<div align="center" class="MsoNormal" style="margin-left: 30.0pt; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Gross fixed capital formation by private sector
in wholesale and retail sector at constant prices</span></b></div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoTableMediumGrid3Accent3" style="border-collapse: collapse; border: none; margin-left: .7in; mso-border-alt: solid white 1.0pt; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-yfti-tbllook: 1184;">
<tbody>
<tr style="mso-yfti-firstrow: yes; mso-yfti-irow: -1;">
<td style="background: #9BBB59; border-bottom: solid white 3.0pt; border: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 166.5pt;" width="222">
<div align="center" class="MsoNormal" style="margin-bottom: 6.0pt; mso-layout-grid-align: none; mso-yfti-cnfc: 5; text-align: center; text-autospace: none;">
<b style="mso-bidi-font-weight: normal;"><span style="color: white; font-family: "Garamond","serif"; font-size: 12.0pt; mso-themecolor: background1;">Year</span></b></div>
</td>
<td style="background: #9BBB59; border-bottom: solid white 3.0pt; border-left: none; border-right: solid white 1.0pt; border-top: solid white 1.0pt; mso-border-left-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 265.5pt;" width="354">
<div align="center" class="MsoNormal" style="margin-bottom: 6.0pt; mso-layout-grid-align: none; mso-yfti-cnfc: 1; text-align: center; text-autospace: none;">
<b style="mso-bidi-font-weight: normal;"><span style="color: white; font-family: "Garamond","serif"; font-size: 12.0pt; mso-themecolor: background1;">Retail and
wholesale sector (Rs. M)</span></b></div>
</td>
</tr>
<tr style="mso-yfti-irow: 0;">
<td style="background: #9BBB59; border-bottom: none; border-left: solid white 1.0pt; border-right: solid white 3.0pt; border-top: none; mso-border-top-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 166.5pt;" valign="top" width="222">
<div class="MsoNormal" style="margin-bottom: 6.0pt; mso-layout-grid-align: none; mso-yfti-cnfc: 68; text-autospace: none;">
<b><span style="color: white; font-family: "Garamond","serif"; font-size: 12.0pt;">2003-2004</span></b></div>
</td>
<td style="background: #CDDDAC; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; mso-border-left-alt: solid white 1.0pt; mso-border-top-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 265.5pt;" valign="top" width="354">
<div align="center" class="MsoNormal" style="margin-bottom: 6.0pt; mso-layout-grid-align: none; mso-yfti-cnfc: 64; text-align: center; text-autospace: none;">
<span style="color: black; font-family: "Garamond","serif"; font-size: 12.0pt;">13,760</span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 1;">
<td style="background: #9BBB59; border-bottom: none; border-left: solid white 1.0pt; border-right: solid white 3.0pt; border-top: solid white 1.0pt; mso-border-left-alt: solid white 1.0pt; mso-border-right-alt: solid white 3.0pt; mso-border-top-alt: solid white .75pt; padding: 0in 5.4pt 0in 5.4pt; width: 166.5pt;" valign="top" width="222">
<div class="MsoNormal" style="margin-bottom: 6.0pt; mso-layout-grid-align: none; mso-yfti-cnfc: 4; text-autospace: none;">
<b><span style="color: white; font-family: "Garamond","serif"; font-size: 12.0pt;">2004-2005</span></b></div>
</td>
<td style="background: #E6EED5; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; mso-border-alt: solid white .75pt; mso-border-left-alt: solid white .75pt; mso-border-right-alt: solid white 1.0pt; mso-border-top-alt: solid white .75pt; padding: 0in 5.4pt 0in 5.4pt; width: 265.5pt;" valign="top" width="354">
<div align="center" class="MsoNormal" style="margin-bottom: 6.0pt; mso-layout-grid-align: none; text-align: center; text-autospace: none;">
<span style="color: black; font-family: "Garamond","serif"; font-size: 12.0pt;">15,165</span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 2;">
<td style="background: #9BBB59; border-bottom: none; border-left: solid white 1.0pt; border-right: solid white 3.0pt; border-top: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 166.5pt;" valign="top" width="222">
<div class="MsoNormal" style="margin-bottom: 6.0pt; mso-layout-grid-align: none; mso-yfti-cnfc: 68; text-autospace: none;">
<b><span style="color: white; font-family: "Garamond","serif"; font-size: 12.0pt;">2005-2006</span></b></div>
</td>
<td style="background: #CDDDAC; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; mso-border-left-alt: solid white 1.0pt; mso-border-top-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 265.5pt;" valign="top" width="354">
<div align="center" class="MsoNormal" style="margin-bottom: 6.0pt; mso-layout-grid-align: none; mso-yfti-cnfc: 64; text-align: center; text-autospace: none;">
<span style="color: black; font-family: "Garamond","serif"; font-size: 12.0pt;">18,123</span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 3;">
<td style="background: #9BBB59; border-bottom: none; border-left: solid white 1.0pt; border-right: solid white 3.0pt; border-top: solid white 1.0pt; mso-border-left-alt: solid white 1.0pt; mso-border-right-alt: solid white 3.0pt; mso-border-top-alt: solid white .75pt; padding: 0in 5.4pt 0in 5.4pt; width: 166.5pt;" valign="top" width="222">
<div class="MsoNormal" style="margin-bottom: 6.0pt; mso-layout-grid-align: none; mso-yfti-cnfc: 4; text-autospace: none;">
<b><span style="color: white; font-family: "Garamond","serif"; font-size: 12.0pt;">2006-2007</span></b></div>
</td>
<td style="background: #E6EED5; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; mso-border-alt: solid white .75pt; mso-border-left-alt: solid white .75pt; mso-border-right-alt: solid white 1.0pt; mso-border-top-alt: solid white .75pt; padding: 0in 5.4pt 0in 5.4pt; width: 265.5pt;" valign="top" width="354">
<div align="center" class="MsoNormal" style="margin-bottom: 6.0pt; mso-layout-grid-align: none; text-align: center; text-autospace: none;">
<span style="color: black; font-family: "Garamond","serif"; font-size: 12.0pt;">22,578</span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 4; mso-yfti-lastrow: yes;">
<td style="background: #9BBB59; border-right: solid white 3.0pt; border: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 166.5pt;" valign="top" width="222">
<div class="MsoNormal" style="margin-bottom: 6.0pt; mso-layout-grid-align: none; mso-yfti-cnfc: 68; text-autospace: none;">
<b><span style="color: white; font-family: "Garamond","serif"; font-size: 12.0pt;">2007-2008</span></b></div>
</td>
<td style="background: #CDDDAC; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; mso-border-left-alt: solid white 1.0pt; mso-border-top-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 265.5pt;" valign="top" width="354">
<div align="center" class="MsoNormal" style="margin-bottom: 6.0pt; mso-layout-grid-align: none; mso-yfti-cnfc: 64; text-align: center; text-autospace: none;">
<span style="color: black; font-family: "Garamond","serif"; font-size: 12.0pt;">24,667</span></div>
</td>
</tr>
</tbody></table>
<div class="MsoNormal" style="margin-left: 24.0pt; mso-layout-grid-align: none; text-autospace: none;">
<span style="height: 253px; left: 0px; margin-left: 108px; margin-top: 24px; mso-ignore: vglayout; position: absolute; width: 470px; z-index: 17;"><img height="253" src="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image047.gif" width="470" /></span><span style="font-size: 12.0pt;"></span></div>
<div class="MsoNormal" style="margin-left: 42.0pt; mso-layout-grid-align: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-left: 42.0pt; mso-layout-grid-align: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-left: 42.0pt; mso-layout-grid-align: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-left: 42.0pt; mso-layout-grid-align: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-left: 42.0pt; mso-layout-grid-align: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-left: 42.0pt; mso-layout-grid-align: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-left: 42.0pt; mso-layout-grid-align: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-left: 42.0pt; mso-layout-grid-align: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-left: 42.0pt; mso-layout-grid-align: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-left: 42.0pt; mso-layout-grid-align: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-left: 42.0pt; mso-layout-grid-align: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-left: 42.0pt; mso-layout-grid-align: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-left: 42.0pt; mso-layout-grid-align: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-left: 42.0pt; mso-layout-grid-align: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-left: 42.0pt; mso-layout-grid-align: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-left: 42.0pt; mso-layout-grid-align: none; text-autospace: none;">
<span style="font-size: 12.0pt;">There are thousands of
departmental stores and super markets in Karachi, Lahore, Rawalpindi,
Faisalabad, Multan, and this number is increasing day by day. In Karachi there
are about 40 to 50 big departmental stores or super markets, some of these are:</span></div>
<div class="MsoNormal" style="margin-left: 60.0pt; mso-layout-grid-align: none; mso-list: l15 level1 lfo5; text-autospace: none; text-indent: -.25in;">
<span style="font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt;">Makro whole sale
centre</span></div>
<div class="MsoNormal" style="margin-left: 60.0pt; mso-layout-grid-align: none; mso-list: l15 level1 lfo5; text-autospace: none; text-indent: -.25in;">
<span style="font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt;">Metro </span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Cash
& Carry</span><span style="font-size: 12.0pt;"></span></div>
<div class="MsoNormal" style="margin-left: 60.0pt; mso-layout-grid-align: none; mso-list: l15 level1 lfo5; text-autospace: none; text-indent: -.25in;">
<span style="font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt;">Naheed superstore</span></div>
<div class="MsoNormal" style="margin-left: 60.0pt; mso-layout-grid-align: none; mso-list: l15 level1 lfo5; text-autospace: none; text-indent: -.25in;">
<span style="font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt;">Imtiaz super
market </span></div>
<div class="MsoNormal" style="margin-left: 60.0pt; mso-layout-grid-align: none; mso-list: l15 level1 lfo5; text-autospace: none; text-indent: -.25in;">
<span style="font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">ARY Cash & Carry</span><span style="font-size: 12.0pt;"></span></div>
<div class="MsoNormal" style="margin-left: 60.0pt; mso-layout-grid-align: none; mso-list: l15 level1 lfo5; text-autospace: none; text-indent: -.25in;">
<span style="font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">6.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Agha’s supermarket</span><span style="font-size: 12.0pt;"></span></div>
<div class="MsoNormal" style="margin-left: 60.0pt; mso-layout-grid-align: none; mso-list: l15 level1 lfo5; text-autospace: none; text-indent: -.25in;">
<span style="font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">7.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">ChenOne</span><span style="font-size: 12.0pt;"></span></div>
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: SimSun; mso-fareast-language: EN-US;"><br clear="all" style="mso-special-character: line-break; page-break-before: always;" />
</span>
<div align="left" class="MsoNormal" style="mso-pagination: widow-orphan; text-align: left;">
<br /></div>
<div align="left" class="MsoNormal" style="margin-left: .3in; mso-list: l6 level2 lfo13; text-align: left; text-indent: -.3in;">
<b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-family: Cambria; mso-bidi-font-size: 20.0pt; mso-fareast-font-family: Cambria; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">8.4.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-size: 20.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Profit Margins</span></b></div>
<div class="MsoNormal" style="margin-left: 42.0pt; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Margins in merchandise varies
from 7-20 percent, depending upon the product category. It is safely estimated
that average margin of 12-15 percent can be calculated for the purpose of
feasibility study.</span></div>
<div align="left" class="MsoNormal" style="margin-left: 24.0pt; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<br /></div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; border: none; margin-left: 47.4pt; mso-border-alt: solid white 1.0pt; mso-border-insideh: .5pt solid white; mso-border-insidev: 1.0pt solid white; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-yfti-tbllook: 1184; width: 580px;">
<tbody>
<tr style="height: 27.1pt; mso-yfti-firstrow: yes; mso-yfti-irow: 0;">
<td style="background: #B8CCE4; border: solid white 1.0pt; height: 27.1pt; mso-border-alt: solid white 1.0pt; mso-border-bottom-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 45.0pt;" width="60">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="color: white; font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">S. No.</span></b></div>
</td>
<td style="background: #B8CCE4; border-left: none; border: solid white 1.0pt; height: 27.1pt; mso-border-alt: solid white 1.0pt; mso-border-bottom-alt: solid white .5pt; mso-border-left-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 273.0pt;" width="364">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="color: white; font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Category of item</span></b></div>
</td>
<td style="background: #B8CCE4; border-left: none; border: solid white 1.0pt; height: 27.1pt; mso-border-alt: solid white 1.0pt; mso-border-bottom-alt: solid white .5pt; mso-border-left-alt: solid white 1.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" width="156">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="color: white; font-family: "Calibri","sans-serif"; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Avg. Gross Margin</span></b></div>
</td>
</tr>
<tr style="height: 20.6pt; mso-yfti-irow: 1;">
<td style="background: #365F91; border-top: none; border: solid white 1.0pt; height: 20.6pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-right-alt: 1.0pt; mso-border-style-alt: solid; mso-border-top-alt: .5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 45.0pt;" width="60">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="color: white; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">1</span></b></div>
</td>
<td style="background: #A7BFDE; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 20.6pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-left-alt: solid white 1.0pt; mso-border-right-alt: 1.0pt; mso-border-style-alt: solid; mso-border-top-alt: .5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 273.0pt;" width="364">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Groceries and
food items</span></div>
</td>
<td style="background: #A7BFDE; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 20.6pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-left-alt: solid white 1.0pt; mso-border-right-alt: 1.0pt; mso-border-style-alt: solid; mso-border-top-alt: .5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" width="156">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">10%</span></div>
</td>
</tr>
<tr style="height: 21.5pt; mso-yfti-irow: 2;">
<td style="background: #365F91; border-top: none; border: solid white 1.0pt; height: 21.5pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-right-alt: 1.0pt; mso-border-style-alt: solid; mso-border-top-alt: .5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 45.0pt;" width="60">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="color: white; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">2</span></b></div>
</td>
<td style="background: #DBE5F1; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 21.5pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-left-alt: solid white 1.0pt; mso-border-right-alt: 1.0pt; mso-border-style-alt: solid; mso-border-top-alt: .5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 273.0pt;" width="364">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Garments &
other Textiles</span></div>
</td>
<td style="background: #DBE5F1; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 21.5pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-left-alt: solid white 1.0pt; mso-border-right-alt: 1.0pt; mso-border-style-alt: solid; mso-border-top-alt: .5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" width="156">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">40%</span></div>
</td>
</tr>
<tr style="height: 20.6pt; mso-yfti-irow: 3;">
<td style="background: #365F91; border-top: none; border: solid white 1.0pt; height: 20.6pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-right-alt: 1.0pt; mso-border-style-alt: solid; mso-border-top-alt: .5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 45.0pt;" width="60">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="color: white; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">3</span></b></div>
</td>
<td style="background: #A7BFDE; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 20.6pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-left-alt: solid white 1.0pt; mso-border-right-alt: 1.0pt; mso-border-style-alt: solid; mso-border-top-alt: .5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 273.0pt;" width="364">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Footwear</span></div>
</td>
<td style="background: #A7BFDE; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 20.6pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-left-alt: solid white 1.0pt; mso-border-right-alt: 1.0pt; mso-border-style-alt: solid; mso-border-top-alt: .5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" width="156">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">10%</span></div>
</td>
</tr>
<tr style="height: 21.5pt; mso-yfti-irow: 4;">
<td style="background: #365F91; border-top: none; border: solid white 1.0pt; height: 21.5pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-right-alt: 1.0pt; mso-border-style-alt: solid; mso-border-top-alt: .5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 45.0pt;" width="60">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="color: white; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">4</span></b></div>
</td>
<td style="background: #DBE5F1; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 21.5pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-left-alt: solid white 1.0pt; mso-border-right-alt: 1.0pt; mso-border-style-alt: solid; mso-border-top-alt: .5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 273.0pt;" width="364">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Crockery and
plastic items</span></div>
</td>
<td style="background: #DBE5F1; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 21.5pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-left-alt: solid white 1.0pt; mso-border-right-alt: 1.0pt; mso-border-style-alt: solid; mso-border-top-alt: .5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" width="156">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">30%</span></div>
</td>
</tr>
<tr style="height: 20.6pt; mso-yfti-irow: 5;">
<td style="background: #365F91; border-top: none; border: solid white 1.0pt; height: 20.6pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-right-alt: 1.0pt; mso-border-style-alt: solid; mso-border-top-alt: .5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 45.0pt;" width="60">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="color: white; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">5</span></b></div>
</td>
<td style="background: #A7BFDE; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 20.6pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-left-alt: solid white 1.0pt; mso-border-right-alt: 1.0pt; mso-border-style-alt: solid; mso-border-top-alt: .5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 273.0pt;" width="364">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Toiletries</span></div>
</td>
<td style="background: #A7BFDE; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 20.6pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-left-alt: solid white 1.0pt; mso-border-right-alt: 1.0pt; mso-border-style-alt: solid; mso-border-top-alt: .5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" width="156">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">10%</span></div>
</td>
</tr>
<tr style="height: 21.5pt; mso-yfti-irow: 6;">
<td style="background: #365F91; border-top: none; border: solid white 1.0pt; height: 21.5pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-right-alt: 1.0pt; mso-border-style-alt: solid; mso-border-top-alt: .5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 45.0pt;" width="60">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="color: white; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">6</span></b></div>
</td>
<td style="background: #DBE5F1; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 21.5pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-left-alt: solid white 1.0pt; mso-border-right-alt: 1.0pt; mso-border-style-alt: solid; mso-border-top-alt: .5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 273.0pt;" width="364">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Ice-cream and
beverages</span></div>
</td>
<td style="background: #DBE5F1; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 21.5pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-left-alt: solid white 1.0pt; mso-border-right-alt: 1.0pt; mso-border-style-alt: solid; mso-border-top-alt: .5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" width="156">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">15%</span></div>
</td>
</tr>
<tr style="height: 20.6pt; mso-yfti-irow: 7;">
<td style="background: #365F91; border-top: none; border: solid white 1.0pt; height: 20.6pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-right-alt: 1.0pt; mso-border-style-alt: solid; mso-border-top-alt: .5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 45.0pt;" width="60">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="color: white; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">7</span></b></div>
</td>
<td style="background: #A7BFDE; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 20.6pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-left-alt: solid white 1.0pt; mso-border-right-alt: 1.0pt; mso-border-style-alt: solid; mso-border-top-alt: .5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 273.0pt;" width="364">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Books &
Stationary items</span></div>
</td>
<td style="background: #A7BFDE; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 20.6pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-left-alt: solid white 1.0pt; mso-border-right-alt: 1.0pt; mso-border-style-alt: solid; mso-border-top-alt: .5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" width="156">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">10%</span></div>
</td>
</tr>
<tr style="height: 20.6pt; mso-yfti-irow: 8;">
<td style="background: #365F91; border-top: none; border: solid white 1.0pt; height: 20.6pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-right-alt: 1.0pt; mso-border-style-alt: solid; mso-border-top-alt: .5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 45.0pt;" width="60">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="color: white; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">8</span></b></div>
</td>
<td style="background: #DBE5F1; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 20.6pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-left-alt: solid white 1.0pt; mso-border-right-alt: 1.0pt; mso-border-style-alt: solid; mso-border-top-alt: .5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 273.0pt;" width="364">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Pharmacy</span></div>
</td>
<td style="background: #DBE5F1; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 20.6pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-left-alt: solid white 1.0pt; mso-border-right-alt: 1.0pt; mso-border-style-alt: solid; mso-border-top-alt: .5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" width="156">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">10%</span></div>
</td>
</tr>
<tr style="height: 21.5pt; mso-yfti-irow: 9;">
<td style="background: #365F91; border-top: none; border: solid white 1.0pt; height: 21.5pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-right-alt: 1.0pt; mso-border-style-alt: solid; mso-border-top-alt: .5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 45.0pt;" width="60">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="color: white; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">9</span></b></div>
</td>
<td style="background: #A7BFDE; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 21.5pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-left-alt: solid white 1.0pt; mso-border-right-alt: 1.0pt; mso-border-style-alt: solid; mso-border-top-alt: .5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 273.0pt;" width="364">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Cosmetics and
artificial jewellery</span></div>
</td>
<td style="background: #A7BFDE; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 21.5pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-left-alt: solid white 1.0pt; mso-border-right-alt: 1.0pt; mso-border-style-alt: solid; mso-border-top-alt: .5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" width="156">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">20%</span></div>
</td>
</tr>
<tr style="height: 21.5pt; mso-yfti-irow: 10;">
<td style="background: #365F91; border-top: none; border: solid white 1.0pt; height: 21.5pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-right-alt: 1.0pt; mso-border-style-alt: solid; mso-border-top-alt: .5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 45.0pt;" width="60">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="color: white; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">10</span></b></div>
</td>
<td style="background: #DBE5F1; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 21.5pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-left-alt: solid white 1.0pt; mso-border-right-alt: 1.0pt; mso-border-style-alt: solid; mso-border-top-alt: .5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 273.0pt;" width="364">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Electronics/electrical
products</span></div>
</td>
<td style="background: #DBE5F1; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 21.5pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-left-alt: solid white 1.0pt; mso-border-right-alt: 1.0pt; mso-border-style-alt: solid; mso-border-top-alt: .5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" width="156">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">30%</span></div>
</td>
</tr>
<tr style="height: 21.5pt; mso-yfti-irow: 11;">
<td style="background: #365F91; border-top: none; border: solid white 1.0pt; height: 21.5pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-right-alt: 1.0pt; mso-border-style-alt: solid; mso-border-top-alt: .5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 45.0pt;" width="60">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="color: white; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">11</span></b></div>
</td>
<td style="background: #A7BFDE; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 21.5pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-left-alt: solid white 1.0pt; mso-border-right-alt: 1.0pt; mso-border-style-alt: solid; mso-border-top-alt: .5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 273.0pt;" width="364">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">General items</span></div>
</td>
<td style="background: #A7BFDE; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 21.5pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-left-alt: solid white 1.0pt; mso-border-right-alt: 1.0pt; mso-border-style-alt: solid; mso-border-top-alt: .5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" width="156">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">15%</span></div>
</td>
</tr>
<tr style="height: 21.5pt; mso-yfti-irow: 12;">
<td style="background: #365F91; border-top: none; border: solid white 1.0pt; height: 21.5pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-right-alt: 1.0pt; mso-border-style-alt: solid; mso-border-top-alt: .5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 45.0pt;" width="60">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="color: white; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">12</span></b></div>
</td>
<td style="background: #DBE5F1; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 21.5pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-left-alt: solid white 1.0pt; mso-border-right-alt: 1.0pt; mso-border-style-alt: solid; mso-border-top-alt: .5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 273.0pt;" width="364">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Audio/Video
Centre</span></div>
</td>
<td style="background: #DBE5F1; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 21.5pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-left-alt: solid white 1.0pt; mso-border-right-alt: 1.0pt; mso-border-style-alt: solid; mso-border-top-alt: .5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" width="156">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">20%</span></div>
</td>
</tr>
<tr style="height: 21.5pt; mso-yfti-irow: 13;">
<td style="background: #365F91; border-top: none; border: solid white 1.0pt; height: 21.5pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-right-alt: 1.0pt; mso-border-style-alt: solid; mso-border-top-alt: .5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 45.0pt;" width="60">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="color: white; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">13</span></b></div>
</td>
<td style="background: #A7BFDE; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 21.5pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-left-alt: solid white 1.0pt; mso-border-right-alt: 1.0pt; mso-border-style-alt: solid; mso-border-top-alt: .5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 273.0pt;" width="364">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Toys World</span></div>
</td>
<td style="background: #A7BFDE; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 21.5pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-left-alt: solid white 1.0pt; mso-border-right-alt: 1.0pt; mso-border-style-alt: solid; mso-border-top-alt: .5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" width="156">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">30%</span></div>
</td>
</tr>
<tr style="height: 20.6pt; mso-yfti-irow: 14;">
<td style="background: #365F91; border-top: none; border: solid white 1.0pt; height: 20.6pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-right-alt: 1.0pt; mso-border-style-alt: solid; mso-border-top-alt: .5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 45.0pt;" width="60">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="color: white; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">14</span></b></div>
</td>
<td style="background: #DBE5F1; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 20.6pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-left-alt: solid white 1.0pt; mso-border-right-alt: 1.0pt; mso-border-style-alt: solid; mso-border-top-alt: .5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 273.0pt;" width="364">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Gifts Shop</span></div>
</td>
<td style="background: #DBE5F1; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 20.6pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-left-alt: solid white 1.0pt; mso-border-right-alt: 1.0pt; mso-border-style-alt: solid; mso-border-top-alt: .5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" width="156">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">30%</span></div>
</td>
</tr>
<tr style="height: 21.5pt; mso-yfti-irow: 15;">
<td style="background: #365F91; border-top: none; border: solid white 1.0pt; height: 21.5pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-right-alt: 1.0pt; mso-border-style-alt: solid; mso-border-top-alt: .5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 45.0pt;" width="60">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="color: white; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">15</span></b></div>
</td>
<td style="background: #A7BFDE; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 21.5pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-left-alt: solid white 1.0pt; mso-border-right-alt: 1.0pt; mso-border-style-alt: solid; mso-border-top-alt: .5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 273.0pt;" width="364">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Play</span><span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"> Land</span><span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"></span></div>
</td>
<td style="background: #A7BFDE; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 21.5pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: white; mso-border-left-alt: 1.0pt; mso-border-left-alt: solid white 1.0pt; mso-border-right-alt: 1.0pt; mso-border-style-alt: solid; mso-border-top-alt: .5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" width="156">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">15%</span></div>
</td>
</tr>
<tr style="height: 21.5pt; mso-yfti-irow: 16; mso-yfti-lastrow: yes;">
<td style="background: #365F91; border-top: none; border: solid white 1.0pt; height: 21.5pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 45.0pt;" width="60">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="color: white; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">16</span></b></div>
</td>
<td style="background: #DBE5F1; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 21.5pt; mso-border-left-alt: solid white 1.0pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 273.0pt;" width="364">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Light Delight
(Snacks bar)</span></div>
</td>
<td style="background: #DBE5F1; border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; height: 21.5pt; mso-border-left-alt: solid white 1.0pt; mso-border-top-alt: solid white .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" width="156">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="color: black; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">50%</span></div>
</td>
</tr>
</tbody></table>
<div align="left" class="MsoNormal" style="margin-left: 24.0pt; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<br /></div>
<div align="left" class="MsoNormal" style="margin-left: 24.0pt; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none; text-indent: 21.0pt;">
<i><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">The income statements and profitability are
prepared on the basis of 15 percent margin.</span></i><span style="font-size: 10.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"></span></div>
<div class="MsoNormal" style="margin-left: .25in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<br /></div>
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Cambria","serif"; font-size: 18.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: Batang; mso-fareast-language: ZH-CN; mso-font-kerning: 1.0pt;"><br clear="all" style="mso-special-character: line-break; page-break-before: always;" />
</span></b>
<div align="left" class="MsoNormal" style="mso-pagination: widow-orphan; text-align: left;">
<br /></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-list: l12 level1 lfo1; tab-stops: list .5in; text-align: left; text-indent: -.5in;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Cambria","serif"; font-size: 18.0pt; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria;"><span style="mso-list: Ignore;">9.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Cambria","serif"; font-size: 18.0pt; mso-fareast-font-family: Batang;">KEY SUCCESS FACTORS</span></b></div>
<div class="MsoNormal" style="line-height: 9.0pt; mso-layout-grid-align: none; mso-line-height-rule: exactly; mso-pagination: widow-orphan; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Before making any investment
decision, it is advisable to evaluate the associated risk factors by taking
into consideration certain key element. In order to run the business
effectively and efficiently strategic planning plays a vital role to be
successful. This section will provide the entrepreneur with detail information
relating to the strategic tips, which will act as a basic tools in order to run
the business successfully.</span></div>
<div class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">The marketing concept states
to sell a product keeping in view the customers needs and wants. Super market
being the product of the entrepreneur should be marketed accordingly to be
competitively successful. These can be done on the following basis:</span></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: 9.0pt; margin-left: 45.0pt; mso-add-space: auto; mso-layout-grid-align: none; mso-line-height-rule: exactly; mso-pagination: widow-orphan; text-autospace: none;">
<br /></div>
<div align="left" class="MsoNormal" style="margin-left: .3in; mso-list: l18 level2 lfo15; text-align: left; text-indent: -.3in;">
<b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-family: Cambria; mso-bidi-font-size: 20.0pt; mso-fareast-font-family: Cambria; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">9.1.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-size: 20.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">DISPLAY</span></b></div>
<div class="MsoNormal" style="margin-left: 42.0pt; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">As now-a-days most customers
indulge in self-shopping, the product should be displayed in such a manner so
that they are easily accessible. Keeping the large size product both breathe
wise and length wise should be kept on the ground, major selling product should
be kept on the second and third panel of the shelf so that it is easily accessible.</span></div>
<div class="MsoListParagraph" style="line-height: 9.0pt; margin-left: 45.0pt; mso-add-space: auto; mso-layout-grid-align: none; mso-line-height-rule: exactly; mso-pagination: widow-orphan; text-autospace: none;">
<br /></div>
<div align="left" class="MsoNormal" style="margin-left: .3in; mso-list: l18 level2 lfo15; text-align: left; text-indent: -.3in;">
<b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-family: Cambria; mso-bidi-font-size: 20.0pt; mso-fareast-font-family: Cambria; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">9.2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-size: 20.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">KNOWLEDGE OF THE
STAFF</span></b></div>
<div class="MsoNormal" style="margin-left: 42.0pt; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">The staff hired should have
in-depth knowledge of all the products so that they are able to provide
information if any required by the customers. Special care should be taken in
hiring chemist for the medical section. A simple way to overcome this problem
is by assigning aisles to the sales staff.</span></div>
<div class="MsoListParagraph" style="line-height: 9.0pt; margin-left: 45.0pt; mso-add-space: auto; mso-layout-grid-align: none; mso-line-height-rule: exactly; mso-pagination: widow-orphan; text-autospace: none;">
<br /></div>
<div align="left" class="MsoNormal" style="margin-left: .3in; mso-list: l18 level2 lfo15; text-align: left; text-indent: -.3in;">
<b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-family: Cambria; mso-bidi-font-size: 20.0pt; mso-fareast-font-family: Cambria; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">9.3.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-size: 20.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">SPONSORS FROM
COMPANIES</span></b></div>
<div class="MsoNormal" style="margin-left: 42.0pt; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">The entrepreneur should try to
gain sponsors from different companies so that they advertise their products by
giving free samples and also set up stalls outside the super market so that
customers get attracted.</span></div>
<div class="MsoListParagraph" style="line-height: 9.0pt; margin-left: 45.0pt; mso-add-space: auto; mso-layout-grid-align: none; mso-line-height-rule: exactly; mso-pagination: widow-orphan; text-autospace: none;">
<br /></div>
<div align="left" class="MsoNormal" style="margin-left: .3in; mso-list: l18 level2 lfo15; text-align: left; text-indent: -.3in;">
<b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-family: Cambria; mso-bidi-font-size: 20.0pt; mso-fareast-font-family: Cambria; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">9.4.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-size: 20.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">RENT ADVERTISEMENT
SPACE TO COMPANIES</span></b></div>
<div class="MsoNormal" style="margin-left: 42.0pt; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">The entrepreneur also can rent
advertisement space to companies where the companies are allowed to place
hoardings, banners, posters, sign boards consisting of the companies product
and also carrying the name of the super market.Inside board space can be rented
out to companies from Rs. 15,000 – Rs. 30,000 for a quarter.</span></div>
<div class="MsoListParagraph" style="line-height: 9.0pt; margin-left: 45.0pt; mso-add-space: auto; mso-layout-grid-align: none; mso-line-height-rule: exactly; mso-pagination: widow-orphan; text-autospace: none;">
<br /></div>
<div align="left" class="MsoNormal" style="margin-left: .3in; mso-list: l18 level2 lfo15; text-align: left; text-indent: -.3in;">
<b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-family: Cambria; mso-bidi-font-size: 20.0pt; mso-fareast-font-family: Cambria; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">9.5.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-size: 20.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">DECREASE THE LOST
SALES DUE TO INVENTORY SHORTAGES</span></b></div>
<div class="MsoNormal" style="margin-left: 42.0pt; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">The entrepreneur should be
able to stock his inventory in such a way that he covers most of the demands of
the target customers. It casts a very negative image on the customer’s
perception of the shop if they are turned away with an excuse that a certain
product is not available either because of a sell-out or the shop doesn’t carry
the product. To minimize this problem the purchase section of the shop has to
be managed efficiently.</span></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-list: l12 level1 lfo1; tab-stops: list .5in; text-align: left; text-indent: -.5in;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Cambria","serif"; font-size: 18.0pt; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria;"><span style="mso-list: Ignore;">10.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Cambria","serif"; font-size: 18.0pt; mso-fareast-font-family: Batang;">KEY ASSUMPTIONS</span></b></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-list: l14 level2 lfo16; text-align: left; text-indent: -.5in;">
<b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-family: Cambria; mso-bidi-font-size: 20.0pt; mso-fareast-font-family: Cambria; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">10.1.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-size: 20.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Revenue Assumptions</span></b></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">The
entire feasibility is based on the following assumption:</span></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Total
household in the vicinity: 10,000</span></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<br /></div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; border: none; margin-left: 41.4pt; mso-border-alt: solid black .5pt; mso-border-insideh: .5pt solid black; mso-border-insidev: .5pt solid black; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-yfti-tbllook: 1184; width: 606px;">
<tbody>
<tr style="mso-yfti-firstrow: yes; mso-yfti-irow: 0;">
<td style="border: solid black 1.0pt; mso-border-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 121.5pt;" valign="top" width="162">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<b><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Customer Category</span></b></div>
</td>
<td style="border-left: none; border: solid black 1.0pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 81.0pt;" valign="top" width="108">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<b><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Customer volume Daily</span></b></div>
</td>
<td style="border-left: none; border: solid black 1.0pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 77.5pt;" valign="top" width="103">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<b><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Merchandise Value </span></b></div>
</td>
<td style="border-left: none; border: solid black 1.0pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 84.5pt;" valign="top" width="113">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<b><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Daily Sales</span></b></div>
</td>
<td style="border-left: none; border: solid black 1.0pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.25in;" valign="top" width="120">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<b><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Monthly Sales</span></b></div>
</td>
</tr>
<tr style="mso-yfti-irow: 1;">
<td style="border-top: none; border: solid black 1.0pt; mso-border-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 121.5pt;" valign="top" width="162">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Category A </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 81.0pt;" valign="top" width="108">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">25 </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 77.5pt;" valign="top" width="103">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">2,000 </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 84.5pt;" valign="top" width="113">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">25,000 </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.25in;" valign="top" width="120">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">750,000</span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 2;">
<td style="border-top: none; border: solid black 1.0pt; mso-border-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 121.5pt;" valign="top" width="162">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Category B </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 81.0pt;" valign="top" width="108">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">50 </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 77.5pt;" valign="top" width="103">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">500 </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 84.5pt;" valign="top" width="113">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">25,000 </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.25in;" valign="top" width="120">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">750,000</span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 3;">
<td style="border-top: none; border: solid black 1.0pt; mso-border-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 121.5pt;" valign="top" width="162">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Category C </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 81.0pt;" valign="top" width="108">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">100 </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 77.5pt;" valign="top" width="103">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">100 </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 84.5pt;" valign="top" width="113">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">10,000 </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.25in;" valign="top" width="120">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">300,000</span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 4;">
<td style="border-top: none; border: solid black 1.0pt; mso-border-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 121.5pt;" valign="top" width="162">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Category D </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 81.0pt;" valign="top" width="108">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">100 </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 77.5pt;" valign="top" width="103">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">50 </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 84.5pt;" valign="top" width="113">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">5,000 </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.25in;" valign="top" width="120">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">150,000</span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 5; mso-yfti-lastrow: yes;">
<td style="border-top: none; border: solid black 1.0pt; mso-border-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 121.5pt;" valign="top" width="162">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Total Annual Sales </span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 81.0pt;" valign="top" width="108">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<br /></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 77.5pt;" valign="top" width="103">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<br /></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 84.5pt;" valign="top" width="113">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<br /></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.25in;" valign="top" width="120">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">23,400,000</span></b></div>
</td>
</tr>
</tbody></table>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-pagination: widow-orphan; tab-stops: 103.5pt 229.5pt 337.5pt 5.5in; text-align: left; text-autospace: none;">
<br /></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-pagination: widow-orphan; tab-stops: 103.5pt 229.5pt 337.5pt 5.5in; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Annual customer traffic growth rate:<span style="mso-tab-count: 2;"> </span><b>5%</b></span></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-pagination: widow-orphan; tab-stops: 103.5pt 229.5pt 337.5pt 5.5in; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Average merchandise value per customer growth rate:<span style="mso-tab-count: 1;"> </span><b>10%</b></span><span style="font-size: 10.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"></span></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<br /></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">This
will make up approximately Rs. 60,000 – Rs. 65,000 sales every day. It must be</span></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">noted
that the sales numbers are calculated at a lower side. The potential of such
type of</span></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">supermarket
sales can go upto Rs. 90,000-125,000 per day within a small period of time.</span></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">One
should also keep in mind that in such a business it is almost impossible to
maintain</span></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">an
error free inventory. Chances of pilferage and damages increases due to large
number</span></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">of
sizes and variety of products. It is estimated that minimum 1 percent of total
cost of</span></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">sale
will be account for such purpose.</span></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<br /></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-list: l14 level2 lfo16; text-align: left; text-indent: -.5in;">
<b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-family: Cambria; mso-bidi-font-size: 20.0pt; mso-fareast-font-family: Cambria; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">10.2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-size: 20.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Pilferages and
Damages</span></b></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">One
should also keep in mind that in such a business it is almost impossible to
maintain</span></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">an
error free inventory. Chances of pilferage and damages increases due to large
number</span></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">of
sizes and variety of products. It is estimated that minimum 1 percent of total
cost of</span></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">sale
will be account for such purpose.</span></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<br /></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-list: l14 level2 lfo16; text-align: left; text-indent: -.5in;">
<b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-family: Cambria; mso-bidi-font-size: 20.0pt; mso-fareast-font-family: Cambria; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">10.3.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-size: 20.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Days Operational :</span></b></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">The
store will have to operate at full operational capacity as possible. It will
have to</span></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">remain
open for all days except gazetted public holidays under compliance with the</span></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Shops
and Establishment act.</span><span style="font-size: 10.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"></span></div>
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Garamond","serif"; font-size: 20.5pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 12.0pt; mso-bidi-language: AR-SA; mso-fareast-font-family: Batang; mso-fareast-language: ZH-CN; mso-font-kerning: 1.0pt;"><br clear="all" style="page-break-before: always;" />
</span></b>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-list: l12 level1 lfo1; tab-stops: list .5in; text-align: left; text-indent: -.5in;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Cambria","serif"; font-size: 18.0pt; mso-bidi-font-family: Cambria; mso-fareast-font-family: Cambria;"><span style="mso-list: Ignore;">11.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Cambria","serif"; font-size: 18.0pt; mso-fareast-font-family: Batang;">PROJECT INVESTMENT </span></b></div>
<table align="right" border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; border: none; margin-left: 6.75pt; margin-right: 6.75pt; mso-border-alt: solid white 1.5pt; mso-border-insideh: 1.5pt solid white; mso-border-insidev: 1.5pt solid white; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-table-anchor-horizontal: margin; mso-table-anchor-vertical: paragraph; mso-table-left: right; mso-table-lspace: 9.0pt; mso-table-rspace: 9.0pt; mso-table-top: 3.4pt; mso-yfti-tbllook: 1184;">
<tbody>
<tr style="height: 22.95pt; mso-yfti-firstrow: yes; mso-yfti-irow: 0;">
<td style="background: #4F6228; border: solid white 1.5pt; height: 22.95pt; padding: 0in 5.4pt 0in 5.4pt; width: 59.4pt;" width="79">
<div align="center" class="MsoNormal" style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: right; mso-element-top: 3.4pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: center;">
<b><span style="color: white; font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: Batang;">S. No.</span></b></div>
</td>
<td style="background: #4F6228; border-left: none; border: solid white 1.5pt; height: 22.95pt; mso-border-left-alt: solid white 1.5pt; padding: 0in 5.4pt 0in 5.4pt; width: 243.0pt;" width="324">
<div align="center" class="MsoNormal" style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: right; mso-element-top: 3.4pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: center;">
<b><span style="color: white; font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: Batang;">Description</span></b></div>
</td>
<td style="background: #4F6228; border-left: none; border: solid white 1.5pt; height: 22.95pt; mso-border-left-alt: solid white 1.5pt; padding: 0in 5.4pt 0in 5.4pt; width: 143.1pt;" width="191">
<div align="center" class="MsoNormal" style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: right; mso-element-top: 3.4pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: center;">
<b><span style="color: white; font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: Batang;">Cost</span></b></div>
</td>
</tr>
<tr style="mso-yfti-irow: 1;">
<td style="background: #D6E3BC; border-top: none; border: solid white 1.5pt; mso-border-top-alt: solid white 1.5pt; padding: 0in 5.4pt 0in 5.4pt; width: 59.4pt;" valign="top" width="79">
<div align="center" class="MsoNormal" style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: right; mso-element-top: 3.4pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: center;">
<b><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">1</span></b></div>
</td>
<td style="background: #CDDDAC; border-bottom: solid white 1.5pt; border-left: none; border-right: solid white 1.5pt; border-top: none; mso-border-left-alt: solid white 1.5pt; mso-border-top-alt: solid white 1.5pt; padding: 0in 5.4pt 0in 5.4pt; width: 243.0pt;" valign="top" width="324">
<div align="left" class="MsoNormal" style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: right; mso-element-top: 3.4pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: left;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Capital Cost</span></div>
</td>
<td style="background: #CDDDAC; border-bottom: solid white 1.5pt; border-left: none; border-right: solid white 1.5pt; border-top: none; mso-border-left-alt: solid white 1.5pt; mso-border-top-alt: solid white 1.5pt; padding: 0in 5.4pt 0in 5.4pt; width: 143.1pt;" valign="top" width="191">
<div align="right" class="MsoNormal" style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: right; mso-element-top: 3.4pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: right;">
<span style="color: black; font-family: "Cambria","serif"; font-size: 11.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">50,000,000</span><b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: Batang;"></span></b></div>
</td>
</tr>
<tr style="height: 12.3pt; mso-yfti-irow: 2;">
<td style="background: #EAF1DD; border-top: none; border: solid white 1.5pt; height: 12.3pt; mso-border-top-alt: solid white 1.5pt; padding: 0in 5.4pt 0in 5.4pt; width: 59.4pt;" valign="top" width="79">
<div align="center" class="MsoNormal" style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: right; mso-element-top: 3.4pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: center;">
<b><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">2</span></b></div>
</td>
<td style="background: #E6EED5; border-bottom: solid white 1.5pt; border-left: none; border-right: solid white 1.5pt; border-top: none; height: 12.3pt; mso-border-left-alt: solid white 1.5pt; mso-border-top-alt: solid white 1.5pt; padding: 0in 5.4pt 0in 5.4pt; width: 243.0pt;" valign="top" width="324">
<div align="left" class="MsoNormal" style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: right; mso-element-top: 3.4pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: left;">
<span style="color: black; font-family: "Cambria","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Working
capital/Cash in Hand </span><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"></span></div>
</td>
<td style="background: #E6EED5; border-bottom: solid white 1.5pt; border-left: none; border-right: solid white 1.5pt; border-top: none; height: 12.3pt; mso-border-left-alt: solid white 1.5pt; mso-border-top-alt: solid white 1.5pt; padding: 0in 5.4pt 0in 5.4pt; width: 143.1pt;" valign="top" width="191">
<div align="right" class="MsoNormal" style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: right; mso-element-top: 3.4pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: right;">
<span style="color: black; font-family: "Cambria","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">4,000000</span><b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: Batang;"></span></b></div>
</td>
</tr>
<tr style="mso-yfti-irow: 3; mso-yfti-lastrow: yes;">
<td colspan="2" style="background: #D6E3BC; border-right: solid white 1.5pt; border: none; mso-border-top-alt: solid white 1.5pt; padding: 0in 5.4pt 0in 5.4pt; width: 4.2in;" valign="top" width="403">
<div align="left" class="MsoNormal" style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: right; mso-element-top: 3.4pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: left;">
<b><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Total</span></b></div>
</td>
<td style="background: #CDDDAC; border-bottom: solid white 1.5pt; border-left: none; border-right: solid white 1.5pt; border-top: none; mso-border-left-alt: solid white 1.5pt; mso-border-top-alt: solid white 1.5pt; padding: 0in 5.4pt 0in 5.4pt; width: 143.1pt;" valign="top" width="191">
<div align="right" class="MsoNormal" style="mso-element-anchor-horizontal: margin; mso-element-anchor-vertical: paragraph; mso-element-frame-hspace: 9.0pt; mso-element-left: right; mso-element-top: 3.4pt; mso-element-wrap: around; mso-element: frame; mso-height-rule: exactly; text-align: right;">
<span style="color: black; font-family: "Cambria","serif"; font-size: 11.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">54,000,000</span><b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Tahoma","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: Batang;"></span></b></div>
</td>
</tr>
</tbody></table>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<br /></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; text-align: left;">
<br /></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; text-align: left;">
<br /></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; text-align: left;">
<br /></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-list: l8 level2 lfo18; text-align: left; text-indent: -.5in;">
<b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-family: Cambria; mso-bidi-font-size: 20.0pt; mso-fareast-font-family: Cambria; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">11.1.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-size: 20.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">FACILITY REQUIREMENTS</span></b></div>
<div class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">The proposed departmental
store requires an area of approx 1500 sq.ft. It is recommended that
departmental store should be started at owned place rather on rented premises. However,
land & building may be acquired on rent for 8 – 10 years agreement.</span><b><span style="color: #9900cc; font-size: 14.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"></span></b></div>
<div align="left" class="MsoNormal" style="margin-left: .75in; mso-layout-grid-align: none; mso-list: l4 level1 lfo4; mso-pagination: widow-orphan; text-align: left; text-autospace: none; text-indent: -.25in;">
<b><span style="color: #9900cc; font-size: 14.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">1)<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b><span style="color: #9900cc; font-size: 14.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Land &
Building Requirement</span></b></div>
<div align="left" class="MsoNormal" style="margin-left: 1.0in; mso-layout-grid-align: none; mso-list: l4 level2 lfo4; mso-pagination: widow-orphan; text-align: left; text-autospace: none; text-indent: -.25in;">
<b><span style="color: #9900cc; font-size: 14.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">a.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b><span style="color: #9900cc; font-size: 14.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Purchasing
& Construction/Renovation Cost</span></b></div>
<div class="MsoNormal" style="margin-left: 1.0in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">The main investment in this
business is of land and building, which is very high due to very expensive land
in the proposed locations and high construction cost. The cost of required land
will be ranging from Rs.20 million to Rs.25million. In this pre-feasibility the
cost of 1500 sq.ft land taken Rs.15.00 million.</span></div>
<div align="left" class="MsoNormal" style="margin-left: 1.0in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Total construction
cost of departmental stores for 1500 sq. ft area will be approximately Rs.4.00 million.</span></div>
<div align="left" class="MsoNormal" style="margin-left: 1.0in; mso-layout-grid-align: none; mso-list: l4 level2 lfo4; mso-pagination: widow-orphan; text-align: left; text-autospace: none; text-indent: -.25in;">
<b><span style="color: #9900cc; font-size: 14.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">b.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b><span style="color: #9900cc; font-size: 14.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Rental Cost</span></b></div>
<div align="left" class="MsoNormal" style="margin-left: 1.0in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">If the
required land acquired on rent, it will cost around Rs. 100,000 to Rs. 150,000 per
month in different proposed areas of the city.</span></div>
<div align="left" class="MsoNormal" style="margin-left: .75in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<br /></div>
<div align="left" class="MsoNormal" style="margin-left: .75in; mso-layout-grid-align: none; mso-list: l4 level1 lfo4; mso-pagination: widow-orphan; text-align: left; text-autospace: none; text-indent: -.25in;">
<b><span style="color: #9900cc; font-size: 14.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">2)<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b><span style="color: #9900cc; font-size: 14.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Area
Utilization</span></b></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none; text-indent: .25in;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Following table shows the covered area requirement
for a departmental store:</span></div>
<div align="center" class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<br /></div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; border: none; margin-left: 59.4pt; mso-border-alt: solid black .5pt; mso-border-insideh: .5pt solid black; mso-border-insidev: .5pt solid black; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-yfti-tbllook: 1184; width: 582px;">
<tbody>
<tr style="mso-yfti-firstrow: yes; mso-yfti-irow: 0;">
<td style="border: solid black 1.0pt; mso-border-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 184.5pt;" valign="top" width="246">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Description</span></b></div>
</td>
<td style="border-left: none; border: solid black 1.0pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.25in;" valign="top" width="120">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Sq ft.</span></b></div>
</td>
<td style="border-left: none; border: solid black 1.0pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 81.0pt;" valign="top" width="108">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Units</span></b></div>
</td>
<td style="border-left: none; border: solid black 1.0pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 81.0pt;" valign="top" width="108">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Area (Sq ft.)</span></b></div>
</td>
</tr>
<tr style="mso-yfti-irow: 1;">
<td style="border-top: none; border: solid black 1.0pt; mso-border-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 184.5pt;" valign="top" width="246">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Administration &
Accounts Office </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.25in;" valign="top" width="120">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">100</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 81.0pt;" valign="top" width="108">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">1</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 81.0pt;" valign="top" width="108">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">100</span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 2;">
<td style="border-top: none; border: solid black 1.0pt; mso-border-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 184.5pt;" valign="top" width="246">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; tab-stops: center 91.35pt; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Warehouse
<span style="mso-tab-count: 1;"> </span></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.25in;" valign="top" width="120">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">200</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 81.0pt;" valign="top" width="108">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">1</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 81.0pt;" valign="top" width="108">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">200</span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 3;">
<td style="border-top: none; border: solid black 1.0pt; mso-border-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 184.5pt;" valign="top" width="246">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Display/shopping area/Till </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 1.25in;" valign="top" width="120">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">1200</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 81.0pt;" valign="top" width="108">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">1</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 81.0pt;" valign="top" width="108">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">1200</span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 4; mso-yfti-lastrow: yes;">
<td colspan="3" style="border-top: none; border: solid black 1.0pt; mso-border-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 355.5pt;" valign="top" width="474">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<b><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Total </span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 81.0pt;" valign="top" width="108">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">1,500</span></b></div>
</td>
</tr>
</tbody></table>
<div align="left" class="MsoNormal" style="margin-left: .75in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<br /></div>
<div align="left" class="MsoNormal" style="margin-left: .75in; mso-layout-grid-align: none; mso-list: l4 level1 lfo4; mso-pagination: widow-orphan; text-align: left; text-autospace: none; text-indent: -.25in;">
<b><span style="color: #9900cc; font-size: 14.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">3)<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b><span style="color: #9900cc; font-size: 14.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Utilities
requirement</span></b></div>
<div class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">The necessary utilities are electricity,
telephone and water. A three-phase commercial electricity connection is
required. At least two telephone connections are required; one solely used for
home delivery service calls.</span></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-list: l8 level2 lfo18; text-align: left; text-indent: -.5in;">
<b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-family: Cambria; mso-bidi-font-size: 20.0pt; mso-fareast-font-family: Cambria; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">11.2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-size: 20.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">ELECTRIC AND OTHER
EQUIPMENT REQUIREMENT</span></b></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Following
is the detail of equipment required for this project.</span></div>
<div align="center" class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<br /></div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; border: none; margin-left: 41.4pt; mso-border-alt: solid black .5pt; mso-border-insideh: .5pt solid black; mso-border-insidev: .5pt solid black; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-table-layout-alt: fixed; mso-yfti-tbllook: 1184; width: 594px;">
<tbody>
<tr style="height: 21.55pt; mso-yfti-firstrow: yes; mso-yfti-irow: 0;">
<td style="background: black; border: solid black 1.0pt; height: 21.55pt; mso-background-themecolor: text1; mso-border-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 31.5pt;" width="42">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="font-size: 11.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">S.#</span></b></div>
</td>
<td style="background: black; border-left: none; border: solid black 1.0pt; height: 21.55pt; mso-background-themecolor: text1; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 175.5pt;" width="234">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="font-size: 11.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Description</span></b></div>
</td>
<td style="background: black; border-left: none; border: solid black 1.0pt; height: 21.55pt; mso-background-themecolor: text1; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" width="66">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="font-size: 11.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">No. of Units</span></b></div>
</td>
<td style="background: black; border-left: none; border: solid black 1.0pt; height: 21.55pt; mso-background-themecolor: text1; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 63.0pt;" width="84">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="font-size: 11.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Cost per unit Rs.</span></b></div>
</td>
<td style="background: black; border-left: none; border: solid black 1.0pt; height: 21.55pt; mso-background-themecolor: text1; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 58.5pt;" width="78">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="font-size: 11.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Total Cost Rs.</span></b></div>
</td>
<td style="background: black; border-left: none; border: solid black 1.0pt; height: 21.55pt; mso-background-themecolor: text1; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 67.5pt;" width="90">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="font-size: 11.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Availability</span></b></div>
</td>
</tr>
<tr style="height: 3.0pt; mso-yfti-irow: 1;">
<td style="border-top: none; border: solid black 1.0pt; height: 3.0pt; mso-border-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 31.5pt;" valign="top" width="42">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">1 </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 3.0pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 175.5pt;" valign="top" width="234">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Split Air Conditioners </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 3.0pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" valign="top" width="66">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">4</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 3.0pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 63.0pt;" valign="top" width="84">
<div align="right" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: right; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">30,000 </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 3.0pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 58.5pt;" valign="top" width="78">
<div align="right" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: right; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">180,000 </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 3.0pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 67.5pt;" valign="top" width="90">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Local</span></div>
</td>
</tr>
<tr style="height: 4.0pt; mso-yfti-irow: 2;">
<td style="border-top: none; border: solid black 1.0pt; height: 4.0pt; mso-border-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 31.5pt;" valign="top" width="42">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">2 </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 4.0pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 175.5pt;" valign="top" width="234">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Refrigerator and deep
freezers</span><span style="font-size: 8.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">*</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 4.0pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" valign="top" width="66">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">2</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 4.0pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 63.0pt;" valign="top" width="84">
<div align="right" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: right; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">25,000 </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 4.0pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 58.5pt;" valign="top" width="78">
<div align="right" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: right; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">50,000 </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 4.0pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 67.5pt;" valign="top" width="90">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Local</span></div>
</td>
</tr>
<tr style="height: 15.55pt; mso-yfti-irow: 3;">
<td style="border-top: none; border: solid black 1.0pt; height: 15.55pt; mso-border-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 31.5pt;" valign="top" width="42">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">3 </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 15.55pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 175.5pt;" valign="top" width="234">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Computers </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 15.55pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" valign="top" width="66">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">2</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 15.55pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 63.0pt;" valign="top" width="84">
<div align="right" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: right; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">15,000 </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 15.55pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 58.5pt;" valign="top" width="78">
<div align="right" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: right; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">30,000 </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 15.55pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 67.5pt;" valign="top" width="90">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Local</span></div>
</td>
</tr>
<tr style="height: 15.55pt; mso-yfti-irow: 4;">
<td style="border-top: none; border: solid black 1.0pt; height: 15.55pt; mso-border-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 31.5pt;" valign="top" width="42">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">5 </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 15.55pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 175.5pt;" valign="top" width="234">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Printer </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 15.55pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" valign="top" width="66">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">1</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 15.55pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 63.0pt;" valign="top" width="84">
<div align="right" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: right; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">10,000 </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 15.55pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 58.5pt;" valign="top" width="78">
<div align="right" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: right; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">10,000 </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 15.55pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 67.5pt;" valign="top" width="90">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Local</span></div>
</td>
</tr>
<tr style="height: 3.0pt; mso-yfti-irow: 5;">
<td style="border-top: none; border: solid black 1.0pt; height: 3.0pt; mso-border-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 31.5pt;" valign="top" width="42">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">6 </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 3.0pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 175.5pt;" valign="top" width="234">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Phone connections</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 3.0pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" valign="top" width="66">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">1</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 3.0pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 63.0pt;" valign="top" width="84">
<div align="right" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: right; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">3,000 </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 3.0pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 58.5pt;" valign="top" width="78">
<div align="right" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: right; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">6,000 </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 3.0pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 67.5pt;" valign="top" width="90">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Local</span></div>
</td>
</tr>
<tr style="height: 15.55pt; mso-yfti-irow: 6;">
<td style="border-top: none; border: solid black 1.0pt; height: 15.55pt; mso-border-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 31.5pt;" valign="top" width="42">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">7 </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 15.55pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 175.5pt;" valign="top" width="234">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Signboard</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 15.55pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" valign="top" width="66">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">1</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 15.55pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 63.0pt;" valign="top" width="84">
<div align="right" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: right; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">50,000 </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 15.55pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 58.5pt;" valign="top" width="78">
<div align="right" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: right; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">50,000 </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 15.55pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 67.5pt;" valign="top" width="90">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Local</span></div>
</td>
</tr>
<tr style="height: 7.15pt; mso-yfti-irow: 7;">
<td style="border-top: none; border: solid black 1.0pt; height: 7.15pt; mso-border-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 31.5pt;" valign="top" width="42">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">8 </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 7.15pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 175.5pt;" valign="top" width="234">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Motor cycle with delivery
cabin</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 7.15pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" valign="top" width="66">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">2</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 7.15pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 63.0pt;" valign="top" width="84">
<div align="right" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: right; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">50,000 </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 7.15pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 58.5pt;" valign="top" width="78">
<div align="right" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: right; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">100,000 </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 7.15pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 67.5pt;" valign="top" width="90">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Local</span></div>
</td>
</tr>
<tr style="height: 7.15pt; mso-yfti-irow: 8;">
<td style="border-top: none; border: solid black 1.0pt; height: 7.15pt; mso-border-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 31.5pt;" valign="top" width="42">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">9</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 7.15pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 175.5pt;" valign="top" width="234">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Electric Fittings and
installation</span></div>
</td>
<td style="background: #D9D9D9; border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 7.15pt; mso-background-themecolor: background1; mso-background-themeshade: 217; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" valign="top" width="66">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<br /></div>
</td>
<td style="background: #D9D9D9; border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 7.15pt; mso-background-themecolor: background1; mso-background-themeshade: 217; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 63.0pt;" valign="top" width="84">
<div align="right" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: right; text-autospace: none;">
<br /></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 7.15pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 58.5pt;" valign="top" width="78">
<div align="right" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: right; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">100,000 </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 7.15pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 67.5pt;" valign="top" width="90">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Local</span></div>
</td>
</tr>
<tr style="height: 7.15pt; mso-yfti-irow: 9;">
<td style="border-top: none; border: solid black 1.0pt; height: 7.15pt; mso-border-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 31.5pt;" valign="top" width="42">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">10 </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 7.15pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 175.5pt;" valign="top" width="234">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Generator 10 KW </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 7.15pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" valign="top" width="66">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">1</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 7.15pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 63.0pt;" valign="top" width="84">
<div align="right" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: right; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">85,000 </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 7.15pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 58.5pt;" valign="top" width="78">
<div align="right" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: right; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">85,000 </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 7.15pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 67.5pt;" valign="top" width="90">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Local</span></div>
</td>
</tr>
<tr style="height: 7.15pt; mso-yfti-irow: 10;">
<td style="border-top: none; border: solid black 1.0pt; height: 7.15pt; mso-border-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 31.5pt;" valign="top" width="42">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">13 </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 7.15pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 175.5pt;" valign="top" width="234">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Shelves & Counters </span></div>
</td>
<td style="background: #D9D9D9; border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 7.15pt; mso-background-themecolor: background1; mso-background-themeshade: 217; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" valign="top" width="66">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<br /></div>
</td>
<td style="background: #D9D9D9; border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 7.15pt; mso-background-themecolor: background1; mso-background-themeshade: 217; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 63.0pt;" valign="top" width="84">
<div align="right" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: right; text-autospace: none;">
<br /></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 7.15pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 58.5pt;" valign="top" width="78">
<div align="right" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: right; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">300,000 </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; height: 7.15pt; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 67.5pt;" valign="top" width="90">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Local</span></div>
</td>
</tr>
<tr style="height: 7.15pt; mso-yfti-irow: 11; mso-yfti-lastrow: yes;">
<td colspan="6" style="border-top: none; border: solid black 1.0pt; height: 7.15pt; mso-border-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 445.5pt;" valign="top" width="594">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<b><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Total <span style="mso-tab-count: 12;">
</span><span style="mso-tab-count: 3;"> </span><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>Rs.911,000</span></b></div>
</td>
</tr>
</tbody></table>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">*
Total of 4 refrigerators are required, 2 out of them will be purchased, rest
ones can be easily obtained through Beverage & Ice cream companies.</span><span style="font-size: 10.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"></span></div>
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<br /></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-list: l8 level2 lfo18; text-align: left; text-indent: -.5in;">
<b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-family: Cambria; mso-bidi-font-size: 20.0pt; mso-fareast-font-family: Cambria; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">11.3.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="color: blue; font-family: "Cambria","serif"; font-size: 14.0pt; mso-bidi-font-size: 20.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">HUMAN RESOURCE
REQUIREMENT</span></b></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Skilled
salesmen are easily available at competitive wage rates. Number of workers required
for each department is given below:</span></div>
<div align="left" class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<br /></div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; border: none; margin-left: 41.4pt; mso-border-alt: solid black .5pt; mso-border-insideh: .5pt solid black; mso-border-insidev: .5pt solid black; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-yfti-tbllook: 1184; width: 594px;">
<tbody>
<tr style="mso-yfti-firstrow: yes; mso-yfti-irow: 0;">
<td style="background: #0D0D0D; border: solid black 1.0pt; mso-background-themecolor: text1; mso-background-themetint: 242; mso-border-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 136.45pt;" valign="top" width="182">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<b><span style="color: white; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt; mso-themecolor: background1;">Positions </span></b></div>
</td>
<td style="background: #0D0D0D; border-left: none; border: solid black 1.0pt; mso-background-themecolor: text1; mso-background-themetint: 242; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 75.5pt;" valign="top" width="101">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<b><span style="color: white; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt; mso-themecolor: background1;">Number </span></b></div>
</td>
<td style="background: #0D0D0D; border-left: none; border: solid black 1.0pt; mso-background-themecolor: text1; mso-background-themetint: 242; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 116.55pt;" valign="top" width="155">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<b><span style="color: white; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt; mso-themecolor: background1;">Salary/month (Rs.)</span></b></div>
</td>
<td style="background: #0D0D0D; border-left: none; border: solid black 1.0pt; mso-background-themecolor: text1; mso-background-themetint: 242; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="top" width="156">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<b><span style="color: white; font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt; mso-themecolor: background1;">Annual salary</span></b></div>
</td>
</tr>
<tr style="mso-yfti-irow: 1;">
<td style="border-top: none; border: solid black 1.0pt; mso-border-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 136.45pt;" valign="top" width="182">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Store Manager </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 75.5pt;" valign="top" width="101">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">1</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 116.55pt;" valign="top" width="155">
<div align="right" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: right; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">15,000 </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="top" width="156">
<div align="right" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: right; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">180,000</span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 2;">
<td style="border-top: none; border: solid black 1.0pt; mso-border-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 136.45pt;" valign="top" width="182">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Sales persons</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 75.5pt;" valign="top" width="101">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">10</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 116.55pt;" valign="top" width="155">
<div align="right" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: right; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">8,000</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="top" width="156">
<div align="right" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: right; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">960,000</span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 3;">
<td style="border-top: none; border: solid black 1.0pt; mso-border-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 136.45pt;" valign="top" width="182">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Cashiers </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 75.5pt;" valign="top" width="101">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">2</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 116.55pt;" valign="top" width="155">
<div align="right" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: right; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">10,000 </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="top" width="156">
<div align="right" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: right; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">240,000</span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 4;">
<td style="border-top: none; border: solid black 1.0pt; mso-border-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 136.45pt;" valign="top" width="182">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Helpers/janitors</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 75.5pt;" valign="top" width="101">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">2</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 116.55pt;" valign="top" width="155">
<div align="right" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: right; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">6,000 </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="top" width="156">
<div align="right" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: right; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">144,000</span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 5;">
<td style="border-top: none; border: solid black 1.0pt; mso-border-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 136.45pt;" valign="top" width="182">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Accounts officer </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 75.5pt;" valign="top" width="101">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">1</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 116.55pt;" valign="top" width="155">
<div align="right" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: right; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">10,000 </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="top" width="156">
<div align="right" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: right; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">120,000</span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 6;">
<td style="border-top: none; border: solid black 1.0pt; mso-border-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 136.45pt;" valign="top" width="182">
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<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Security Guard </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 75.5pt;" valign="top" width="101">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">1</span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 116.55pt;" valign="top" width="155">
<div align="right" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: right; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">6,000 </span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="top" width="156">
<div align="right" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: right; text-autospace: none;">
<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">72,000</span></div>
</td>
</tr>
<tr style="mso-yfti-irow: 7; mso-yfti-lastrow: yes;">
<td style="border-top: none; border: solid black 1.0pt; mso-border-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 136.45pt;" valign="top" width="182">
<div align="left" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: left; text-autospace: none;">
<b><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">Total </span></b></div>
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<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 75.5pt;" valign="top" width="101">
<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: center; text-autospace: none;">
<b><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">17</span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 116.55pt;" valign="top" width="155">
<div align="right" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: right; text-autospace: none;">
<br /></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-alt: solid black .5pt; mso-border-left-alt: solid black .5pt; mso-border-top-alt: solid black .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 117.0pt;" valign="top" width="156">
<div align="right" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: widow-orphan; text-align: right; text-autospace: none;">
<b><span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">1,716,000</span></b><span style="font-size: 10.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"></span></div>
</td>
</tr>
</tbody></table>
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<br /></div>
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<span style="font-size: 12.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;">The staff hired should have
in-depth knowledge of all the products so that they are able to provide
information if any required by the customers. Special care should be taken in
hiring chemist for the medical section. A simple way to overcome this problem
is by assigning aisles to the sales staff.</span><span style="font-size: 10.0pt; mso-fareast-language: EN-US; mso-font-kerning: 0pt;"></span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: SimSun; mso-fareast-language: EN-US;"><br clear="all" style="mso-break-type: section-break; page-break-before: always;" />
</span>
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<br /></div>
</div>
Unknownnoreply@blogger.com1Pakistan30.375321 69.345115999999992.0650871638211541 34.18886599999999 58.685554836178845 104.50136599999999